Visitor Profile - Bradenton Gulf Islands

Bradenton Area
Convention and Visitors Bureau
2015
Visitor Profile
YEAR IN
REVIEW
VALUE OF TOURISM
COMMUNITIES
SPORTS
FILM
Photo: Rick Schwartz
Tourism Success
Benefiting area
businesses and
residents.
2014:
2.9 Million
Visitors
Up 2.7%
Photo: Rick Schwartz
2
More than 2.9 million visitors vacationed
here in 2014, enjoying unspoiled island
beaches, seaside villages, charming
downtowns, eco adventures including
protected nature preserves, working farms,
and much more. While comprised of 7
communities, each with its own distinct
personality, the area is united in inviting
tourists from around the world to come
experience “Real. Authentic. Florida.”
As a result of visitation to our destination,
our area enjoys a tremendous economic
impact. Visitors to our market spend while
here, stimulating our local economy and
contributing to our area prosperity. The
total economic impact of our visitors in
2014 was $994,743,400, an increase of
+9.4% over the year before. In fact, 21,700
local residents have jobs connected to
visitation, an increase of 5.9% over the
previous year. On average, the Manatee
County resident saves $328 a year on
taxes as a result of area visitation. The
tourism industry is the leading employer
in the area, and its economic benefit
continues to grow.
SOURCE: RESEARCH DATA SERVICES, INC.
VISITOR PROFILE 2015
3
Tourism by the numbers
Visitor Statistics:
2011
2012
2013
2014
2013-2014 CHANGE
TOTAL VISITORS
2,691,800
2,796,500
2,839,300
2,916,100
Up 2.7%
OVERNIGHT VISITORS
925,400
978,900
1,012,600
1,059,300
Up 4.6%
LODGING OCCUPANCY
492,300
537,900
570,300
610,600
Up 7.1%
AVERAGE ROOM RATE
$132.40
$136.20
$141.30
$150.80
Up 6.7%
LENGTH OF STAY
6.2 nights
6.1 nights
6 nights
5.9 nights
(Unchanged)
AVERAGE PARTY SIZE
2.9 people
2.8 people
2.9 people
2.8 people
(Unchanged)
VISITORS TRAVELING BY CAR
51.5%
50.8%
49%
47.6%
Down 2.9%
VISITORS TRAVELING BY AIR
46.8%
47.6%
49.6%
51%
Up 2.8%
TOTAL ECONOMIC IMPACT
$764,805,700
$844,889,200
$909,027,700
$994,743,400
Up 9.4%
FULL TIME JOBS
GENERATED BY TOURISM
18,300
19,800
20,500
21,700
Up 5.9%
Total Visitors:
Total Economic Impact:
Five Year Growth Up 11.9%
2010
2,605,300
4
VISITOR PROFILE 2015
2011
2,691,800
2012
2,796,500
Five Year Growth Up 39.7%
2013
2,839,300
2014
2,916,100
SOURCE: RESEARCH DATA SERVICES, INC.
2010
$711,915,749
2011
$764,805,700
2012
$844,889,200
2013
$909,027,700
2014
$994,743,400
5
94%
Photo: Rick Schwartz
of Visitors say
they plan to
return.
Increase in Tourism Jobs:
Average Room Rate:
Five Year Growth Up 21.2 %
Five Year Growth Up 17%
2010
$128.90
6
VISITOR PROFILE 2015
2011
$132.40
2012
$136.20
2013
$141.30
2014
$150.80
SOURCE: RESEARCH DATA SERVICES, INC.
2010
17,900
2011
18,300
2012
19,800
2013
20,500
2014
21,700
7
Where Visitors Come From:
Top Feeder Markets Ranking
1
ORLANDO AREA
2 TAMPA/ST. PETERSBURG
3
4
5
6
7
Visitors Age and Income
11
0
2
$100,985
12
0
2
$104,829
13
0
2
$107,706
14
0
2
$110,217
Median Annual Household Income
50 YEARS
49.3 YEARS
49.2 YEARS
Average Age of Head of Household (years)
49.2 YEARS
NEW YORK
CHICAGO
PHILADELPHIA
BOSTON
PITTSBURGH
8
DETROIT
9
CLEVELAND
10
ATLANTA
11
CINCINNATI
12
WASHINGTON, D.C.
Domestic and International
2011
2012
2013
2014
Increase
147,329
156,390
166,640
172,090
16.8%
Southeast
50,189
53,210
54,500
57,040
13.7%
Northeast
89,946
100,650
108,920
119,960
33.4%
Midwest
100,916
110,310
115,640
126,180
25.0%
Canada
22,733
24,100
25,750
26,400
16.1%
United Kingdom/Ireland
28,192
33,540
36,530
39,450
39.9%
Continental Europe
28,488
34,610
37,200
43,260
51.9%
Markets of Opportunity*
24,507
25,090
25,120
26,220
7.0%
492,300
537,900
570,300
610,600
24.0%
Florida
TOTAL
*All other domestic markets
8
VISITOR PROFILE 2015
9
Value of Tourism
Airport Deplanements
Visitors to the area travel by air primarily through three locations:
2011
2012
2013
2014
Tampa International Airport
59.3%
58.1%
58.3%
57.4%
Sarasota/Bradenton International Airport
16.4%
17.3%
16.3%
15.9%
Orlando/Sanford International Airport
15.8%
15.7%
14.8%
14.8%
The average visitor length
of stay is 5.9 nights.
Tourism contributes $43.1 million
in taxes annually to our area,
an increase of 7.8% over 2013.
SRQ Non-stop Service
21,700 local residents
are employed by tourism.
The list below shows existing non-stop service from Sarasota Bradenton
International Airport (SRQ). The destinations are listed alphabetically showing
which airlines fly between SRQ and the destination city, and whether the
service is seasonal or year round.
Airline
Frequency
Seasons
Atlanta, GA (ATL)
Delta
Daily
Year Round
Boston, MA (BOS)
jetBlue
Daily
Fall/Winter/Spring
Charlotte, NC (CLT)
US Airways/American
Daily
Year Round
Chicago, IL (ORD)
United
Daily
Year Round
Detroit, MI (DTW)
Delta
Daily
Winter/Spring
New York, NY (JFK)
jetBlue
Daily
Year Round
New York, NY (LGA)
jetBlue
Daily
Year Round
New York, NY (LGA)
Delta
Daily
Year Round
New York, NY (JFK)
Delta
Saturdays
Spring
Newark, NJ (EWR)
United
Daily
Winter/Spring
Toronto, Canada (YYZ)
Air Canada
Daily
Winter/Spring
Toronto, Canada (YYZ)
Air Canada
Thursdays/Saturdays
Summer/Fall
Washington, DC (DCA)
US Airways/American
Daily
Year Round
VISITOR PROFILE 2015
Motor fuel and gas taxes paid
by our visitors equal an estimated
$3.1 million each year.
Visitors to our area provided
$10,440,873 in resort taxes
in 2014, an increase of 14.2%
over 2013.
Visitors to Manatee County save
the resident households more
than $328 per year in taxes,
an increase of 7.5% over 2013.
Photo: Rick Schwartz
10
Destination
Tourism is Manatee County’s largest
producing industry of revenue.
11
About the Bradenton Area
Convention and Visitors Bureau
The Bradenton Area Convention and Visitors Bureau promotes visitation in our
area through domestic and international advertising, public relations and other
marketing efforts, and is supported by two international offices in the UK and
Germany. The CVB is funded by the collection of a tourist development tax
paid by lodging guests who stay in the area for less than six months.
Area Quick Facts
Located on the west coast of Florida
■■
150 miles of coastline
■■
741 square miles of land
■■
More than 2.9 million visitors
annually
■■
Easily accessible from Sarasota
Bradenton International Airport
(SRQ) via non-stop service on
Delta Air Lines, JetBlue, United
Airlines, US Airways and Air
Canada
In addition to promoting general visitation to the area, the CVB provides
support to market visitation-related businesses like accommodations,
restaurants, tours, attractions and shopping.
So, by participating in the success of visitation, you contribute to the overall
quality of life for all the residents of our area!
The Bradenton Area Convention and Visitors Bureau also oversees and
manages two exciting venues for meetings, events and special occasions:
■■
Tampa International Airport
(TPA) – 45 miles north
■■
St. Petersburg – Clearwater
International Airport (PIE)
– 40 miles north
■■
Southwest Florida International
Airport (RSW) – 110 miles south
■■
Orlando International Airport
(MCO) – 130 miles northeast
■■
Orlando Sanford International
Airport (SFB) – 150 miles
northeast
IMG Academy
■■
IMG Academy has trained
athletes that have won 131
All Stars, 63 MVP Awards,
22 World Championships,
5 National Titles, 2 Heisman
Trophies, 889 Tournaments,
107 Major Championships and
11 Olympic Medals
■■
Houses the Gatorade Sports
Science Institute
South Florida Museum
■■
Largest natural and cultural history
museum on Florida’s Gulf Coast
■■
Houses the Parker Manatee
TM
Aquarium, home to Snooty , the
world’s oldest manatee in captivity
■■
Houses the Bishop Planetarium,
with one of the most advanced
projection systems in the world
Cortez Historic Fishing Village
■■
Six Blue Wave-certified beaches
Bradenton Area
Convention Center
Powel Crosley
Estate
Perfect small conference space
for an executive meeting or a
vast hall for a spectacular
event, this multi-purpose venue
overlooking the scenic Manatee
River has been totally remodeled
and is ready to impress.
Listed on the National
Register of Historic Places,
the Powel Crosley Estate is
a gracious host to executive
meetings, elegant receptions,
weddings and other important
occasions. Built in 1929, the
mansion is highlighted by
glittering vistas of Sarasota
Bay and Mediterranean Revival
architecture.
BradentonAreaConventionCenter.com
PowelCrosleyEstate.com
12
VISITOR PROFILE 2015
■■
Anna Maria Beach
■■
Coquina Beach
■■
Cortez Beach
■■
■■
■■
Oldest working fishing village
within Florida
Parks
■■
Gamble Plantation Historic
State Park
Holmes Beach
■■
Lake Manatee State Park
Manatee Beach
■■
De Soto National Memorial
Whitney Beach
■■
32 local parks
Two wineries can be found
within Manatee County
■■
Bunker Hill Vineyard & Winery
(Duette)
■■
Rosa Fiorelli Winery (Bradenton)
Tropicana is headquartered
in Bradenton
Feld Entertainment Studios’
state-of-the-art rehearsal venues located
in Palmetto
Port of Manatee is the closest
U.S. deepwater seaport to the
Panama Canal
13
Communities
Photo: Rick Schwartz
Anna Maria Island
■■
7 miles long
■■
Ranked #3 in the 2014
TripAdvisor® Travelers’ Choice®
Islands awards, Top 10 Islands –
United States, and #4 in 2013
■■
■■
Coquina Beach on Anna Maria
Island selected as one of the Top
10 Islands Beaches for Perfect
Sand in the World by Conde Nast
Traveler Readers
Shopping, beachfront dining,
kayaking, fishing and more
Bradenton
14
■■
Village of the Arts: a unique
collection of bungalows
transformed into art galleries
■■
Downtown: antique shops,
restaurants and a Riverwalk
VISITOR PROFILE 2015
■■
■■
■■
The Riverwalk received a firstplace regional award for being the
top cultural, sports and recreation
project in the region (Tampa Bay
Regional Planning Council’s 21st
Annual Future of the Region
Awards)
■■
7,000-acre master-planned
community
■■
Premier Sports Campus,
Sarasota Polo Club, Sarasota
International Cricket Club, Main
Street entertainment district,
farmers’ markets, festivals,
concerts and more
Winter home of Major League
Baseball’s Pittsburgh Pirates
Three microbreweries
Ellenton
■■
Lakewood Ranch
Home to Ellenton Premium
Outlets: more than 130 factory
direct stores
■■
Also home to the historic Gamble
Plantation, the only antebellum
plantation house surviving in
peninsular Florida
■■
Ellenton Ice and Sports Complex
– home to three Olympic skating
pairs
Longboat Key
■■
11 miles long
■■
Sugar-white beaches
■■
Shopping, dining, arts and more
■■
Named one of North America’s
top islands by Condé Nast
Traveler’s readers
■■
Whitney Beach Blue Wave-certified
Palmetto
■■
Historic sites include Palmetto
Historical Park, Manatee
County Agricultural Museum,
Madira Bickel Mound State
Archaeological Site (an ancient
Native American Site)
■■
Sutton Park
■■
Emerson Point Preserve
Parrish
■■
Florida Railroad Museum –
“Ride the Exhibits”
• Thomas the Train
■■
Fort Hamer
• Rowing, boating and
training facility
15
Film Commission
From shining a light on our amazing community, to
bringing economic impact to our area, nothing shines
like the film, television and production industries.
The Bradenton Area Film Commission is working
hard to make sure that our area gets noticed by the
industry and attracts the producers, directors, location
scouts and others who can bring the productions –
and the economic impact – to the Bradenton Area.
In a state where the motion picture and television
industry is responsible for 100,000 direct jobs and
$1.5 billion in wages, we’re playing our part to bring
more of that right here. It’s just one more way that the
world can come to know our area and consider visiting
or relocating, helping us to continue building our area’s
economic prosperity.
SOURCE: FLORIDA OFFICE OF FILM AND ENTERTAINMENT
Economic Impact of
film industry in the
Bradenton Area:
16
$28,500
$125,400
$219,100
$118,100
$2,571,700
2010
2011
20 12
2013
2014
VISITOR PROFILE 2015
SOURCE: RESEARCH DATA SERVICES, INC.
17
Sports Commission
Sports have always had a long history and a significant impact on our area.
A large and growing segment of our area’s group marketing target, sports
tournaments, training and sports performance are actively marketed by the
Bradenton Area Sports Commission – with increasing results. Working with
local partners the Commission has aided the area’s selection by Major League
Soccer, the 2017 World Rowing Championships, the 2014 Florida State
League All-Star Game and more.
Sporting Events and
Tournaments in
2014 generated:
67,000
OVERNIGHT VISITORS
A 23.6% increase over 2013
SPORTS accounts for
11% of the area’s overall
overnight commercial
lodging visitors.
Local Economic Impact
$100.9 million
Up 29.4% over 2013
18
VISITOR PROFILE 2015
SOURCE: RESEARCH DATA SERVICES, INC.
19
Bradenton Area Convention & Visitors Bureau
One Haben Boulevard, Palmetto, FL 34221
941.729.9177
BradentonGulfIslands.com