FASHION • CELEBRITY • LIFESTYLE

HELLO!PAKISTAN
FASHION • CELEBRITY • LIFESTYLE
MEDIA KIT 2016
Zahraa
Saifullah
CEO & Publisher
HELLO! Pakistan, with each
passing year is setting a benchmark for high-quality advertisements and advertorials making
it the preferred platform for all
leading fashion and life and style
brands in Pakistan.
Under her direct supervision,
HELLO! Pakistan has managed
to break out of traditional coverage and ventured into lucrative
partnerships with international
platforms. HELLO! Pakistan was
the first to take Pakistani fashion designers to Lakme Fashion
Week set in Mumbai, India in
2014. It also launched Pakistani
designers such as Faraz Manan
in London, UK giving him the mileage and exposure to an untapped market.
The rapidly growing fashion industry of Pakistan with a registered of 79 per cent growth is now becoming one of
the largest industrial growth rates in the world. HELLO! Pakistan is opening avenues through its multi-platform
collaborations such a Fashion Parade in London, UK an annual show that showcases biggest names of the
fashion industry in Pakistan. The brand is also engaged with DIL- Development in Literacy - endeavours internationally and locally.
HELLO! Pakistan has been the preferred platform for groundbreaking exclusives featuring high-profile personalities with interviews of cricketer turned politician Imran Khan, the next generation of Bhuttos, Former Minister
Sherry Rehman and author Tehmina Durrani. The monthly magazine is first choice read for A-list celebrities,
high-profile fashion icons and Pakistani socialites across the globe.
In her current role, Saifullah oversees and supervises the publication from editorial meetings to final layouts as
well as marketing. Now with the upcoming website set to launch in June, HELLO! Pakistan is making waves in
the digital and online world.
With the success of HELLO! Pakistan, Saifullah is set to establish an impression in the fashion world with introducing Italian international Fashion magazine GRAZIA, designed to launch by the end of the year.
Saifullah holds a graduate degree in Literature and Creative writing from the University of Warwick, UK and studied Film at New York Film Academy, USA. She lives in Islamabad, Pakistan with her husband and two children.
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Zahraa Saifullah is the CEO,
Publisher of HELLO! PAKISTAN,
the #1 international lifestyle magazine in Pakistan that reaches
out to 112,000 readers monthly,
more than 400,000 followers and
fans across all digital and social
media platforms and a targeted
500,000 online readership with
its upcoming website. Following
international guidelines of the
brand, Saifullah has enterprisingly managed the brand from
its inception till its fourth year of
successful publication.
Maha
Mussadaq
Editor
Maha Mussadaq is the Editor of HELLO! Pakistan, the #1 international
fashion and lifestyle magazine in Pakistan. Mussadaq is responsible
for heading editorial of the monthly magazine.
Mussadaq’s present role as the Editor of HELLO! Pakistan is to manage the print as well as reshape the brand’s exquisite visual aesthetic
for an online audience. With an innate understanding of changing
media trends, she brings in dynamism to visual expression of stories
from fashion innovation, luxury, beauty, culture, art, lifestyle, celebrity
interviews and social events are being reported on digital and social
platforms.
Mussadaq is a fellow of U.S State Department and International Centre for Journalist (ICFJ) journalist exchange
program where she worked with McClatchy group of newspapers in the Washington D.C Bureau in 2011. She is
also the only journalist from Pakistan to be awarded the UN Reham Al-Farra Memorial Fellowship in 2014 where
she reported on the 69th United Nations General Assembly Session at the UN headquarters in New York, USA
in 2014. Under her credentials, she has interviewed high-profile personalities such as Former Prime Minister of
Pakistan, Syed Yousaf Raza Gilani and United Nations Secretary General, Ban Ki-Moon.
She has worked on short-term assignments with the United Nations Information Centre in Islamabad, Pakistan
and Prime Ministers Secretariat as communication consultant on National Polio Program.
Mussadaq has obtained a Masters degree in Mass Communication from University of Punjab, Pakistan and lives
in Islamabad with her family.
Shehab Farrukh Niazi
Business & Strategy Consultant
Shehab Farrukh Niazi has been associated with HELLO! Pakistan
in various capacities since 2013 - her most recent role being the
Business & Strategy Consultant. She aims to establish HELLO! as a
value-adding brand partner and content creator by implementing integrated marketing and strategic solutions on multiple platforms of the
magazine through collaborations and strategic partnerships.
Prior to this, Shehab has worked as the Editor of HELLO! Pakistan.
During her tenure as editor till May 2016, HELLO! Pakistan has featured A-listers and established itself as the biggest magazine consolidating fashion, lifestyle and entertainment. She has interviewed
renowned names of the industry such as Reham Khan, Shaan Shahid,
Mahira Khan, Mawra Hocane, Mehreen Syed, and Ather Shahzad to
name a few.
Shehab is also the founder of Fashion Snob-ish, which is a blog dedicated to her love for fashion. She has been listed among top people to
follow in Pakistan on Twitter and was recently nominated among the top 10 most influential fashion bloggers in
Pakistan. She is the CEO of Be Haute Consultancy, which is a bespoke digital marketing company offering innovative online marketing and branding solutions to clients spanning over a wide spectrum of industries.
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
She brings with her 7 years of experience in journalism, starting her
career as a broadcast journalist, she soon ventured into print by
becoming a part of the launch team of The Express Tribune Newspaper-publishing partner of The International New York Times in 2010.
Mussadaq held a senior editorial position on the national pages and
maintained a reputation of training reporters to cover fashion, culture
and lifestyle for the publication.
Mission Statement
Hello! Pakistan is Pakistan’s first International fashion and lifestyle magazine with an extensive outreach to national and international readers.
As wealth in Pakistan increases rapidly, Pakistan now features in luxury
statistics across Asia. People with household incomes higher than
Rs.100, 000/- are at 1 million-plus and the figure is growing at around
15% annually.
Since its inception, Hello! Pakistan has aimed to depict the softer
image of Pakistan, focusing on glamorous, talented individuals, whose
accomplishments are a source of national and international pride. In its
first year, Hello! Pakistan has more than doubled its advertisements and
circulation becoming available in all GCC countries via subscription.
Fashion 48%
Beauty 8%
Boucles d’oreilles Stone
Paris. Bague Paolo
Zovar. Joncs Gas Bijoux,
semainier Monsieur,
bracelets L’Atelier
Clandestin et Aurélie
Bidermann.
23/04/13 20:58
3514-P150-163-BTE-BAT.indd 155
Other 3%
Lifestyle 31%
Entertainment/Celebrity 10%
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Moving forward, as Hello! Pakistan marks its four years with unequivocal triumph this year, the magazine aspires to better itself constantly
with each new issue. In its first year, with more fans on its Facebook
page than any other publication in the country Hello! Pakistan came to
the fore as an unrivaled publication.
HELLO!Pakistan is positioned higher than
any other magazine in the country. We
achieved our objective of building HELLO!
as an international brand with credible
content. The HELLO! International brand
name carries with it the strength to attract
clients that are already loyal to the international version of the brand. The strategy
is to combine sampling, direct mail and
group membership solicitation to build
circulation through both subscriptions and
newsstand distribution. A combination
of multi-channel distribution principles
have been employed, each with a differing
margin structure to maximize the potential
outreach of the magazine.
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Brand
Positioning
With over four years of successful publication, Hello! Pakistan has established an amicable relationship with its
readers. The laudable editorial content comprises of exclusive news stories, photo features, celebrity interviews, fashion reviews, coverage of prominent personalities and high-end social events. The introduction of
our annual ‘HOT 100’ list achieves our purpose of commending various personalities from Pakistan who have
reached great levels of success in an array of fields.
HELLO! Pakistan is loved by its readers! With 2 million readers each month, it accounts for 14% of the celebrity
market. Our target readership comprises of high income group readers aged between 18-55. Read predominantly by women (86%) and highest female A and AB reader profile in the market, makes Hello! Pakistan the
best bred celebrity monthly.
According to Gallup Survery in 2015, Hello! Pakistan held the top slot for the highest revenue
generating magazine in its field in Pakistan.
MAGAZINE
RS(BN)
%SHARE
Akbar-e-jahan
0.103
6
Newsweek
0.040
2
Hello Pakistan
0.030
2
Family
0.026
2
Herald
0.023
2
Mag
0.021
1
She
0.020
1
Gallup Survey 2015
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Demographics & Readership
Annual Circulation
336,000
Annual Readership
1,344,000
Target Audience
22-44
Social
Media
Social
media
Instagram
227,000 Followers
Facebook
156,000 Followers
Twitter
25000 Followers
Target Audience
16-35
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Print
Print
HELLO! Pakistan’s sponsorship opportunities provide valuable media
exposure to approximately 2 million readers on a weekly basis and
additionally provide an alternative creative approach above and
beyond the standard display advertising. Sponsorship consists of a
header (“In association with” or “Brought to you by” strip) and signoff footer.
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Sponsorship
HELLO! Pakistan reports on latest fashion trends, celebrity interviews,
lifestyle reviews, health and beauty features. We focus on the ‘champagne & caviar lives’ of various public figures such as actors, athletes,
designers and royal family members. To maintain the standard of the
brand, HELLO! Pakistan strictly follows the editorial and style guide set
internationally.
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Content Plan
HELLO! Pakistan, since its first issue has managed to reach a circulation of 28,000 per month. Moreover, HELLO! Pakistan is the only magazine in Pakistan to get sold out on various occasions, which is unprecedented in
the local market.
With an accelerating following on digital and social media platforms, Hello! Pakistan is now thrilled to cater to
an initial projected audience of 300k-500k with our upcoming website. This opens suitable avenue for international brands to advertise in Pakistan.
ANALYSIS MAGAZINE
POSITIONING
CIRCULATION
READERSHIP
Reader's Digest
Monthly informative
and easy readership
5,000
80,000
She
Monthly medium
end magazine for girls
5,000
120,000
Women's Own Magazine
Monthly medium
end magazine for girls
5,000
80,000
Visage
Monthly medium
to highend fashion glossy
6,000
240,000
Libas
Monthly highend
glossy and fashion
8,000
100,000
GT
Fortnightly magazine
for socialites
10,000
96,000
HELLO! Pakistan
Monthly high end fashion
& lifestyle magazine
28,000
112,000
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Circulation
JANUARY
FEBRUARY
MARCH
Print ad Close: 2nd January
Print-on-Sale: 12th January
Print ad Close: 2nd February
Print-on-sale: 12th Feb
Print ad close: 2nd March
Print on sale: 12th March
NEW YEAR
VALENTINES DAY
SPRING SPECIAL
APRIL
MAY
JUNE
Print ad close: 2nd April
Print on sale: 12th April
Print ad close: 2nd May
Print on sale: 12th May
Print ad close: 2nd June
Print on sale: 12th June
ANNIVERSARY SPECIAL
MOTHERS DAY / SUMMER
-
JULY
AUGUST
SEPTEMBER
Print ad close: 2nd July
Print on sale: 12th July
Print ad close: 2nd Aug
Print on sale: 12th Aug
Print ad close: 2nd September
Print on sale: 12th September
BODY AND FITNESS
PATRIOTISM
FASHION
OCTOBER
NOVEMBER
DECEMBER
Print ad close: 2nd October
Print on sale: 12th Otober
Print ad close: 2nd November
Print on sale: 12th November
Print ad close: 2nd December
Print on sale: 12th December
CINEMA
BRIDAL
HOT 100
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
2016
Pakistan Yearly
Yearly Calender
2016 HELLO!
HELLO! Pakistan
Calender
DOUBLE PAGE SPREAD
PAGE SPREAD
Cover Foldout
Rs 500,000
Back Cover
Rs 500,000
1st Double Page Spread
Rs 500,000
Inside Back Cover
Rs 400,000
2nd Double Page Spread
Rs 400,000
Centre Double Page Spread
Rs 350,000
3rd Double Page Spread
Rs 350,000
Ordinary Single Page Spread
Rs 45,000
First Half Double Page Spread
Rs 150,000
Product Placement
Rs 30,000
Ordinary Double Page Spread
Rs 80,000
5 page fashion spread
Rs 250,000
SUPPLEMENT: PRINT RUN 24,000 COPIES
Dimensions: Height - 215.9mm, Width - 279.4mm, Bleed - 5mm
OPTION A
OPTION B
Page count: Between 28 to 32 Pages
Page count: Between 16 to 24 Pages
Rate: PKR 800,000/-0
Rate: PKR 600,000/-
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Rate
card
RATE
CARD
SOCIAL MEDIA PACKAGES FOR INSTAGRAM
RATE PER POST: PKR 8,000 /-
OPTION A
OPTION B
OPTION C
OPTION D
8 POSTS: (MONTHLY
PACKAGE) PKR 40,000/-
5 POSTS: PKR 30,000/-
48 POSTS: (6 MONTHS): PKR 100,000
96 POSTS: (12 MONTHS) PKR 200,000
WEBSITE ADVERTISEMENTS TARIFF
A. 665 x 80 HEADER MASTHEAD PLACEMENT
DURATION
2 Weeks
PRICE
PKR 30,000/-
C(i). 682 x 256 BODY SPONSORED CONTENT 1: *300-350 Words
DURATION
2 Weeks
PRICE
PKR 7,000/-
D. 327 x 516 PRODUCT REVIEW PLACEMENT
DURATION
2 Weeks
PRICE
PKR 30,000/-
B. 300 x 250 SIDEBAR RECTANGLE PLACEMENT
DURATION
2 Weeks
PRICE
PKR 20,000/-
C(ii). 682 x 256 BODY SPONSORED CONTENT 2: *400-500 Words
DURATION
2 Weeks
PRICE
PKR 10,000/-
E. 993 X 127 FOOTER PLACEMENT
DURATION
2 Weeks
PRICE
PKR 15,000/-
PAKISTAN FASHION • CELEBRITY • LIFESTYLE
Rate card
Islamabad Office:
Office No. 1403, Floor - 14 South, ISE Towers,
Jinnah Avenue, Islamabad - Pakistan
Tel: +92-51-843 7339
Email: [email protected]
Karachi Office:
1C - First Stadium Lane,
Khayaban-e-Shamsheer,
DHA Phase V, Karachi
www.hellopakistan.com.pk
ADVERTISING CONTACTS:
Sundus Jamil
Marketing Executive
Cell: +92-312-5076858
Email: [email protected]
Nada Shah
Digital Marketing Executive
Cell: +92-333-3898927
Email: [email protected]
Hassaan Syed
Web & E-Marketing Executive
Cell: +92-331-7752418
Email: [email protected]