Cascaid Careers Report 2015
Transcription
Cascaid Careers Report 2015
About CASCAID Here at CASCAID we are passionate about providing informative, impartial and accessible careers guidance resources that help support young people in identifying their future education, training and career goals. Regardless of background, our online resources allow young people to explore a myriad of careers based on their interests and aspirations. Through our products we are able to support young people and also schools, academies and colleges. But don’t just take our word for it, The Rt.Hon. Secretary of State for Education, Nicky Morgan MP said, “Delivering the best schools and skills for young people is a key part of the government’s long-term economic plan. I hope the example of the team at CASCAID will inspire many others across the country to think seriously about how we can improve the quality of careers advice and guidance offered to young people, and I look forward to working with these organisations and businesses to make this happen.” We believe careers guidance is about each individual and the journey their education and career takes them on. It should be about discovery, opportunity and dreaming big. Founded in 1969, CASCAID has history. But the future is where we’re at, starting now with ground-breaking resources for careers guidance. Our constantly evolving technologies inform and inspire young people and adults all over the world. Our purpose? Your purpose Contact CASCAID for further information 1 The changing face of career choices With over 1.5 million current users of our careers guidance resources, here at CASCAID we are able to get a fascinating insight into the career, training and education aspirations of the country’s young people. Using this data, a by-product of the services we provide, we are able to build a clearer picture of what young people are interested in, what motivates them and what doesn’t! Through our data we are able to identify potential future skills gaps as we see the career plans of young people and compare them to the country’s skills needs. Our latest figures, from over 600,000 young people aged 13 to 19. users between August 2014 and July 2015, is from our most popular programs, aimed at Within this report you will get an insight into the most explored careers, the most popular subjects and the skills young people feel they need to develop. 2 Career Choices EXPLORATION: The careers that young people are exploring most While creative careers continue to dominate the top ten (taking six spots), our most recent data shows a shift towards young people exploring more traditional career paths. Both doctor and lawyer have seen significant movement up the chart, with lawyer moving from eighth last year to take the top spot. Experiencing a drop in popularity are careers such as chef, fashion photographer and teaching assistant as well as train driver which no longer makes the top 50, perhaps influenced by publicity about the development of driverless trains. Of most concern, in particular for the future economy, is the lack of popularity for careers within construction, engineering and manufacturing. And here’s the rest of the top twenty… 3 11. Veterinary nurse 12. Presenter(broadcasting) 13. Actor/actress 14. PE teacher 15. Make-up artist 16. DJ 17. Army officer 18. Scriptwriter 19. Psychologist 20. Commercial illustrator In addition to allowing young people to explore hundreds of different careers, we also help them to identify which careers they are interested in. Creative careers become even more dominent when young people start to indicate their career plans. Careers young people are most INTERESTED in And completing the chart… 11. Police officer 12.Fashion photographer 13. Computer games developer 14. Scriptwriter 15. Psychologist 16. Designer 17. Presenter (broadcasting) 18. Army serviceman/woman 19. Primary teacher 20. Teaching assistant This year’s data echoes our previous findings that young people are not as obsessed by careers relating to fame as some might think. Actor which appeared in the top 20 last year has disappeared from this years list and Presenter (broadcasting) has dropped from three to seventeen. 4 ACTIVITES: What kind of work activities do young people want to do? The features of work that young people are interested in doing have remained fairly stable for over five years. 5 Features of work that least appeal to young people For a decade, (excluding 2010), work including sciences, maths and technology has consistently appeared as the least desired aspects of a job role, with young people clearly indicating they do not want to do careers involving STEM activities. So, it is encouraging to see that this year there is a slight improvement in the perception of STEM related work activities. This year many of the activities associated with STEM roles have moved down the least desired list, to be replaced with tasks such as ‘Dealing with paperwork’ and ‘Checking that people are following laws and regulations’ – interesting when considering police officer is the third most explored career! 6 Developing Skills Recognising our strengths and conversely those areas we need to work on is a key part of our professional and personal development and it is especially important for young people to be able to recognise their strengths and weaknesses when developing a successful career plan. For some time employers have expressed concerns about the lack of skills some young people demonstrate when entering the workplace. This perceived skills gap can be frustrating for would-be employers and can impact how successful a young person is. SKILLS: The skills young people are most confident with 7 Our data indicates that while young people do have confidence around skills such as reading, comprehension and IT – all vital for the workplace, other key skills, many of which are highly valued by employers, are ranked as areas of weakness. While ‘Using a foreign language’ takes the top spot for the skill young people are least confident with, key workplace skills such as ‘Safely using machines & equipment’ along with maths skills also appear in the top ten. The skills young people are least confident with 8 SKILLS BUILDING: Skills young people believe they need to improve Our data has also highlighted the skills that young people believe they need to improve in order to access the career/s they are interested in. As the chart above shows, young people do recognise the value and importance of strong maths skills and know they need to continue to develop skills in this area. We show young people the skills needed to be successful in different careers enabling them to create their own development plan for their future. HIGHER EDUCATION Popular Course topics Our programs also give young people who are interested in higher education the opportunity to explore courses that they are interested in. From our data, the courses that young people are most interested in are: 9 And at Key Stage 3.. Through our dedicated programs for younger students, we can also see how interests change as they mature. STUDY: Favourite subjects at KS3 Topping the list of favourite subjects for students aged (11-13) is Mathematics, with sciences including Chemistry making the top ten. ICT also appears at number eight. The data would indicate some shift in thinking between Key Stage three and Key Stage four as students interests in activities relating to STEM subjects spiral downwards. It appears that as they transition from KS3 to KS4 students disengage with these subjects and do not want them as part of their future career. CAREERS: Favourite careers of KS3 students Younger students display less of a focus on creative careers and tend to explore traditional ‘professions’ more. These careers are usually more obvious and our programs help young people to expand their ideas. Younger students also show more interest in media profile careers such as Actor and Sports Professional. As they mature young people appear to discount these careers perhaps considering them as less realistic. 10 For more information on the range of careers resources available from CASCAID, including the UK’s most popular careers guidance resource, New Kudos, call the team on 01509 226868 or email [email protected] or visit our website www.cascaid.co.uk CA/11/15/CO/224