OMA Newsletter April 2011

Inside Outdoor
Providing news and analysis on the Australian outdoor media industry
Strong first
quarter growth
for Out-of-Home
Quarter one in 2011 saw the Out-of-Home industry record its
fifth consecutive quarter of growth posting a 5.5% increase in
revenue. Net revenue in the 2011 first quarter was $112 million
compared to $106 million in 2010.
Category breakdown for the first quarter 2011 was as follows:
• R
oadside Billboards (over and under 25 square metres) $40 million
• R
oadside Other (street furniture, taxis,
bus/tram externals, small format)
$44 million
• Transport (including airports) $16 million
• Retail $12 million
April 2011
Adstream brings
Quickcut to
Out-of-Home
New OMA Member Adstream has adapted its print media
validation and distribution solution Quickcut to Out-of-Home.
Many OMA Members, advertising agencies and printers are
currently using Quickcut and recommend it as follows:
• ‘We’re used to using Quickcut for all our print ads so the
skill set’s there, the software’s there...it’s a no brainer for
Outdoor’ – Justin Marando, Host.
• ‘Quickcut creates an electronic job ticket with specs for
billboards, which the client can open in InDesign with
specifications pre-loaded. They can lay out and design a
billboard, then the software does all the pre-flight checks.’
– John Purcell, oOh!media.
See below for features and benefits of Quickcut and email
Jeff Strong [email protected] for further details.
OMA on-screen
OMA CEO Charmaine Moldrich enjoyed a couple of
on-screen speaking engagements in April. As well as
appearing on The Morning Show to comment on the issue
of sexual images in Out-of-Home advertising, Charmaine
was asked to film a video message addressing delegates
at the 2011 Asia Out-of-Home Conference in Shanghai.
Email [email protected] for a copy of either of these
appearances.
Inside Outdoor
Office relocation
The OMA moves office next week to accommodate our
growing team.
We’ll remain in our current building in East Sydney but will
move up a few floors. Our new address is:
Suite 504, 80 William Street, East Sydney, NSW, 2011.
Phone and fax numbers will remain the same.
OMA member staff
movements
oOh!media
Starcom MediaVest Brisbane General
Manager Brett Nielson joins oOh!media in
May as its Business Development Director
in Brisbane. Brett has worked previously
as Client Business Manager at Universal
McCann and has also held positions at the
Seven and Nine Networks.
MFA Awards
sponsorship
The OMA recently confirmed its
sponsorship of the Media Federation Australia (MFA) Awards
2011. The MFA is the peak industry body representing
Australia’s leading media agencies and its Awards, hosted in
October, is a significant event in the media calendar rewarding
and showcasing the effectiveness of industry best practice in
media. The OMA will be sponsoring the much coveted Best
Demonstration of Results category.
New OMA staff
The OMA is pleased to welcome two new members of staff,
Jose Jacob and Aimee McBride.
Jose joins as MOVE Database Manager and his
responsibilities include maintaining and developing the
outdoor industry’s audience measurement system. With
over 10 years experience in database development and
administration Jose has extensive business analysis and
data management expertise coupled with KPI reporting and
building dashboards.
Aimee is our new Office Manager and will be instrumental
in ensuring the OMA office runs smoothly. Her responsibilities
include financial management, human resources and CEO
support. Aimee comes from Thomson Reuters where she
worked as an editor and gained expertise in legal publishing.
Prior to this, Aimee worked as a Research Assistant with
Oxfam Australia and the State Parliament and completed
studies in Communication and in International Studies
(Hons.). She replaces Rosemary Roberts who is transitioning
into the new role of Membership Manager.
EYE
EYE recently appointed Ben Cook to the
role of EYE Shop National Sales Manager,
Australia and New Zealand. Ben has over
five years experience as National Sales
Manager with ACP Magazines where he was
responsible for the national sales of ZOO
Weekly, Empire and Rolling Stone’s print and
online properties.
Win tickets for Justice
& Police Museum
exhibition
We have two double passes to catch Sin City in its final weeks at
the Justice & Police Museum where you can delve into Sydney’s
underbelly of crime and corruption in the 20th century. The
exhibition focuses on 1940–80s when organised crime held a
grip on the city and corruption was rife, infiltrating the top levels
of politics, law and justice.
To win, email [email protected] with your answer to the
question below. The first two correct answers will win. Hint, the
answer can be found on this webpage.
Name one of the ‘players’ featured in the Sin City exhibition at
the Justice & Police Museum.
Aimee McBride and Jose Jacob
Inside Outdoor
Out There
Local
Scope
Scope recently launched new billboards in Victoria to encourage
the community to ‘See the Person, Not the Disability’. The idea
behind the campaign was to demonstrate the abilities required
to create a billboard and features five people with a disability
that Scope supports including Sophie Wade who is featured as
a photographer. Billboard space was donated by iOM who have
been supporting Scope since 2007.
Durex ‘extra time’
Advertising agency McCann Erickson Bangkok took the meaning
of extra time to a whole new level with this advert for Durex. The
Durex Performa condom helps men to control their climax, so in a
way it gives them some extra time. This sign that announced extra
time in soccer matches addressed the target group perfectly.
International
Four square meals with Foursquare
German dogs were well
catered for recently with this
dispensing billboard. To get
a free sample of GranataPet
dog food their owners simply
checked in via Foursquare
(a location-based mobile
platform where users
can check-in places and
share their location with
friends). The food was
then dispensed into a bowl at the bottom of the billboard which
helped drive sales of the dog food at nearby pet stores. Watch the
billboard in action here.
Hot Wheels Curl Board
Mattel’s Hot Wheels brand was given a boost in Colombia
recently with the construction of a specially designed life-sized
track component. A ‘curl’ was lifted on to a bridge across a
popular highway, giving children and their parents a chance to
talk about the Hot Wheels experience as they drove past.