Consumer Initiated Texting as a Tool for Direct Response

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GetS&ki.com!
A,new,tool,for,,
Direct,Response,marketers,
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How,can,direct,response,
marketers,use,their,“off>line”,
messaging,to,generate,more,
online,engagement,and,sales?,,
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Love,him,or,hate,him,,one,
marketer,has,figured,this,out.,,
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He,started,his,campaign,doing,this...,,
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Asking,audiences,to,recall,and(“thumb,type”,a,
20,character,URL.,,
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But,now,he’s,doing,this…,
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Why?,,
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To,generate,response,to,an,
offline,“call>to>ac%on,”,we,
must,make,it,easy,to,take,
ac%on,using,a,mobile,device.,,
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Don’t,use,a,URL,that’s,hard,to,
remember,and,impossible,to,
thumb>type.,
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And,don’t,do,anything,that,sends,
people,to,their,mobile,browsers,>>,
where,they’ll,be,diverted,by,
compe%ng,offers.,,
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!
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Offer,a,tex0ng,op%on.,
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Offer!a!tex$ng!op&on!that’s,easy,
to,use,and,remember.,
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Offer!a!tex$ng!op&on!that’s!easy!
to!use!and!remember,!and,takes,
buyers,DIRECTLY,to,your,site.,
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When,prospects,text,,their,contact,
info,is,automa%cally,captured.,
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GetS&ki.com!
When!prospects!text,!their!contact!info!
is!automa&cally!captured,!allowing,you,
to,iden%fy,and,further,engage,them.,
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GetS&ki.com!
When!prospects!supporters!text,!you!
automa&cally!capture!their!contact!
info,!allowing!you!to!iden&fy!and!
further!engage!them,!without,asking,
them,to,thumb>type,a,form.,
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GetS&ki.com!
You,can,program,a,reply,with,
an,embedded,touch>to>call,
phone,number...,
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GetS&ki.com!
You!can!program!a!reply!with!an!
embedded!touchAtoAcall!phone!
number,!a,live,link,that,takes,
prospects,directly,to,your,website…,,
!
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GetS&ki.com!
You!can!program!a!reply!with!an!
embedded!touchAtoAcall!phone!number,!!
live!links!that!take!prospects!directly!to!
your!content,,stream,product,videos…,,
!
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GetS&ki.com!
You!can!reply!with!a!touchAtoAcall!phone!
number,!embed!live!links!that!take!
prospects!directly!to!your!content,!
stream!videos,!even,send,geo>targeted,
informa%on,telling,them,where,to,find,
your,product,locally.,
.!!
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Send,digital,product,brochures,,
discount,coupons,,and,videos,to,
the,audience,while,they,are,
watching.,
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Send,digital,product,brochures,,
discount,coupons,,and,videos,to,
the,audience,while,they,are,
watching.,Follow>up,with,%mely,
alerts,re,limited,%me,discounts,
and,price>breaks.,,
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All,without,asking,users,to,thumb>
type,into,a,mobile,form.,,
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And,because,the,engagement,is,
always,consumer>ini%ated,,S%ki,is,
TCPA>compliant.,,
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Why,is,tex%ng,such,an,effec%ve,
channel,for,Direct,Response,
marketers?,,
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GetS&ki.com!
Because texting is:
Ubiquitous
Everybody texts.
Everywhere.
All the time.
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.
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,!
Because texting is:
Easy
Everyone knows how.
No downloads needed.
No apps.
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.
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,
,!
Because texting is:
Instant
No time for a call?
Can’t talk now?
Busy people text.
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GetS&ki.com!
Because texting is:
Casual
Low-anxiety medium.
Users text even when
interest is tentative
and preliminary.
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GetS&ki.com!
.
Because texting is:
Discreet
Consumers hesitate
to call when others
are near; but a text is
never overheard.
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GetS&ki.com!
!
Because texting is:
Engaging
Reply instantly with
touch-to-call phone
numbers, links to
websites, coupons,
games, contest entries or
price-drop alerts. Direct
to users phones.
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GetS&ki.com!
.
!
.
,
,!
Because texting is:
Natural
It is what your
audience is already
doing while they
listen or watch.
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Try,it,yourself.,,
!
GetS&ki.com!
See,how,it,works,
for,Direct,
Response,legend,
Tony,LiYle.,!
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GetS&ki.com!
New Message
To:
Subject!
Text!Message!
The,“call,to,ac%on”,is,displayed!
txt(
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GetS&ki.com!
Tony,to,TODAY,(86329),
!
Open,your,mobile,
tex%ng,applica%on.!!
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GetS&ki.com!
Get,ready,to,send,a,
text,to,a,new,recipient.,,
!
Edit!
Messages
Don,Drabner,,,,,,,,Yesterday!
Cant!make!it.!Later?!
Bobbi ,
,Yesterday!
Starbucks?!
Frank,KeYle,,,,,,,,,
Client!signing!!
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GetS&ki.com!
New Message
!
Enter!the!word:!!
TODAY!(86329)!!
as!the!recipient.!
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GetS&ki.com!
To:
T
Subject!
Text!Message!
New Message
!
Enter!the!word:!!
TODAY!(86329)!!
as!the!recipient.!
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GetS&ki.com!
To:
To
Subject!
Text!Message!
New Message
!
Enter!the!word:!!
TODAY!(86329)!!
as!the!recipient.!
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GetS&ki.com!
To:
Tod
Subject!
Text!Message!
New Message
!
Enter!the!word:!!
TODAY!(86329)!!
as!the!recipient.!
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GetS&ki.com!
To:
Toda
Subject!
Text!Message!
New Message
To:
Today
Subject!
Text!Message!
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GetS&ki.com!
Then!hit:!RETURN!
New Message
To:
Today
Subject!
Text!Message!
,return,
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GetS&ki.com!
New Message
To:
Today
Subject!
Text!Message!
,return,
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GetS&ki.com!
!Enter!as!message:!!Tony!
New Message
To:
Today
Subject!
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GetS&ki.com!
Send,
!Enter!as!message:!!Tony!
New Message
To:
Today
Subject!
T
!
GetS&ki.com!
Send,
!Enter!as!message:!!Tony!
New Message
To:
Today
Subject!
To
!
GetS&ki.com!
Send,
!Enter!as!message:!!Tony!
New Message
To:
Today
Subject!
Ton Send,
!
GetS&ki.com!
!Enter!as!message:!!Tony!
New Message
To:
Today
Subject!
TonySend,
!
GetS&ki.com!
Then!hit!“
SEND”!
New Message
To:
Today
Subject!
Sean Send,
!
GetS&ki.com!
Then!hit!“
SEND”!
New Message
To:
Today
Subject!
Sean
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GetS&ki.com!
Send,
Wait!for!the!autoAresponse.!!
New Message
To:
Today
Tony!
Subject!
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GetS&ki.com!
Send,
With,a,good,cell,
connec%on,,
expect,a,reply,
within,seconds.,,
!
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GetS&ki.com!
New Message
To:
Today
Subject!
Tony
e!
Send,
863-29
…!in!this!demo,!you!
should!get!a!text!with!a!!
link!to!Tony!Lidle’s!
website.!
!!!!Tony!
Thks!4!tx&ng!Learn!!
Tony!to!TODAY.!!
Nega&vity!got!u!
down?!Check!this!
out!!Tap!bit.ly/
1WWV8GF!or!call!
800!780!6744!
Don’t!forget:!You!
Can!Do!It!ATony!
Subject!
Text!Message!
!
GetS&ki.com!
Send,
Touch>to>call,phone,number,
Live,links,to,web,content,
Streaming,video,
E>Coupons,
Timely,Price>Break,Alerts,
,
!
!
GetS&ki.com!
Touch>to>call,phone,number,
Live,links,to,web,content,
Streaming,video,
E>Coupons,
Timely,Price>Break,Alerts,
All,without,asking,users,to,thumb>
type,into,a,mobile,form.,,
!
GetS&ki.com!
Touch>to>call,phone,number,
Live,links,to,web,content,
Streaming,video,
E>Coupons,
Timely,Price>Break,Alerts,
The,user,need,only,remember,the,
product,or,on>air,personality’s,
name,and,the,word,TODAY.,
!
GetS&ki.com!
To,make,engagement,easy,
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GetS%ki.com,
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GetS&ki.com!
txt(
For!the!free!whitepaper,!text!!
“Engage”!to!TODAY!(86329)!
Info@GetS&ki.com!
Or!call!(877)!989!9188!
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GetS&ki.com!