Saudi Hollandi Bank And The Community

Saudi
Hollandi Bank
And The
Community
2014
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Custodian of the Two Holy Mosques
King Salman Bin Abdulaziz Al-Saud
His Royal Highness
Prince Mohammad Bin Nayef Al-Saud
Crown Prince
Deputy Prime Minister
Minister of Interior
His Royal Highness
Prince Mohammad Bin Salman Al-Saud
Second Crown Prince
Minister of Defence
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CONTENTS
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A WORD FROM THE CHAIRMAN
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SOCIAL PARTNERSHIP BETWEEN SHB AND
MICROSOFT ARABIA
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SAUDI HOLLANDI BANK
AND THE COMMUNITY IN 2014
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MOHAMMAD
AL JAD
Mohamed Abdullah Al
Ghamidi (Mohammed Al Jad).
He was born in the city of
Jeddah in 1971 AC. He holds
a baccalaureate degree and
works in a governmental
institution.
He merges between the Arabic
calligraphy and plastic arts.
He mixes an artistic vision
with Islamic arts; he also uses
modern techniques in creating
a link between calligraphy and
decoration in an aesthetic
artistic style. Indeed, when
dismantling his paintings, the
letters look like a painting alone
separated from the decorations
and vice versa.
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He also uses modern
techniques in creating a link
between calligraphy and
decoration in an aesthetic
artistic style. Indeed, when
dismantling his paintings, the
letters look like a painting
alone separated from the
decorations and vice versa
A WORD FROM THE
CHAIRMAN
Engr. Mubarak Abdullah Al-Khafrah
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A WORD FROM THE CHAIRMAN
In today’s highly connected world, corporate social
responsibility (CSR) have grown in importance, as
companies increasingly understand the roles they need
to play as influential members of the communities in
which they operate. Those companies which align their
strategies and activities with the priorities of wider
society will successfully grow alongside and benefit all
of their stakeholders.
But beyond the specific local and national benefits that
these activities can bring, CSR is becoming increasingly
important to corporate competitiveness, helping in areas
such as risk management, cost savings, customer
relationships, human resource management, and
innovation capacity.
Of course, CSR policy can function as a self-regulatory
mechanism, ensuring active compliance with the ethical
standards and international norms. But most companies’
implementation go beyond compliance and the narrow
interests of each firm to embrace responsibility and to
encourage a positive impact on both the environment
and on stakeholders including consumers, employees,
investors, and communities.
At SHB we have long understood the value that a
focused CSR programme can create, both for our direct
stakeholders and for the wider communities in which
we work.
Over our 89 year history we have built on our heritage
of being the bank that launched the Kingdom’s first
currency to become a leading provider of financial
products and services to Saudi’s companies - from the
largest corporations to fast-growing smaller enterprises.
We have done this by listening to our customers and
creating the products and services they want. And we
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have invested in our people and in our infrastructure. We
are now evolving again to grow the support we offer to
individuals and families.
Our CSR activities are key to supporting all this. For us,
CSR is a core ethos. It supports our aim of being the
bank the Kingdom always chooses.
We want to ensure that our customers and employees
flourish, our communities and environment stay vibrant
and that our shareholders are rewarded for their support.
Our activities come in a number of guises. Recognizing
the importance of community partnerships in the
development of Saudi society, we have made this a
strategic priority, creating a number of community
partnerships with leading entities. This has already
resulted in many exciting initiatives and programs that
are supporting sustainable development and that aim to
empower members of society to fulfill their aspirations.
We also provide support directly to the Kingdom’s
growing small and medium-sized enterprise sector
and are particularly proud of our recently-launched
website «the Business Owner Toolkit». This provides
these entrepreneurs with a wide selection of essential
information, business tools, templates, recommendations
and insights to help them grow further.
This report will highlight the CSR activities of SHB,
including the varied programs, events, and initiatives
which add to our many existing achievements and efforts,
helping us to play an active part in contributing to the
development of the Kingdom.
Engr. Mubarak Abdullah Al-Khafrah
Chairman
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MOHAMMAD
AL RABBAT
Mohammed Ibrahim Al Rabat
was born in 1969. He is a
caricaturist and a designer of
brochures, posters and book
covers. He contributed in the
evaluation of some artistic
competitions locally and many
competitions for children in
drawing and Arabic calligraphy.
He started his works with
realistic water colors drawing
the shores of Jeddah and the
wooden boats, then he went
towards surrealism using
acrylic colors. He excelled in
drawing Arabic letters and
horses. He shows certain
spirituality with the white color
he uses and decorations.
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Social Partnership between SHB and Microsoft Arabia
He started his works with
realistic water colors
drawing the shores of Jeddah
and the wooden boats, then
he went towards surrealism
using acrylic colors
SOCIAL PARTNERSHIP
BETWEEN SHB
AND MICROSOFT ARABIA
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We know we have a responsibility beyond the provision of
banking and investment services, so we are active on many
fronts - from long-standing relationships with companies in
major cities to helping small businesses and local communities
access the resources they need to grow. And we know
how important it is to support and invest in the leaders of
tomorrow; which is why we are so proud of our Academic
and Startup Programs partnership with Microsoft Arabia.
Under this initiative, now in its fourth year, the bank has
organized a series of events, academic programs and
entrepreneurship initiatives at many universities and schools all
over the Kingdom These also included a number of workshops
aimed at encouraging students to share their ideas and develop
their creative skills.
THIS YEAR IN NUMBERS
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Over 5100
introductory seminars
organized
1080
students and entrepreneurs
attended workshops
and seminars
students received hands-on
training in the Student Stars
competition
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Social Partnership between SHB and Microsoft Arabia
Cooperation with over
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Traffic on
related social
networks
increased by
of the largest universities in
the Kingdom as well as many
technical colleges and schools
89%
More than
8500
DreamSpark
codes distributed
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startup companies
joined the BizSpark
program
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technical training
workshops held
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PARTICIPATING UNIVERSITIES
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Social Partnership between SHB and Microsoft Arabia
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Saudi Apps-Craft
Saudi Apps-Craft was a competition-based program that
aimed to spread the culture of creativity and innovation
among young developers and provide them with a significant
opportunity in the application (apps) development industry.
The program consisted of a number of contests, that each
lasts for a number of months.
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Social Partnership between SHB and Microsoft Arabia
Saudi Apps Knight Competition
The Kingdom of Saudi Arabia marks its National Day on
September 23 each year. Recognizing the magnitude of this
day for Saudi people, Saudi Hollandi Bank and Microsoft
Arabia launched a competition, entitled “Saudi Apps Knight”,
that aims to spread the culture of innovation, encourage
young developers, and help produce Saudi apps that shed
light on the Saudi heritage.
“Saudi Apps Knight” aims to spread
the culture of innovation and encourage
young developers
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Sport Apps Competition
One of our goals is to encourage young Saudi talent,
so a competition called “Sport Apps Champion” was
launched, which aims to encourage young developers
to craft creative Saudi apps. The “Sport Apps Champion”
competition provided the participants with an opportunity
to be professionals in the field of apps development, receive
recognition certificates, and win significant prizes such as
a trip for two people to attend a football match in London.
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Social Partnership between SHB and Microsoft Arabia
Back to School Apps
Competition
Recognizing the importance of the future of young
people and the provision of the technical tools needed
to enrich their practical experience, the SHB, Microsoft
Arabia partnership launched this competition to promote
the creation of educational apps, such as university
rating calculations, presentation apps for schools and
universities in the Kingdom, skill development apps
and educational game apps.
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National Student Stars Competition
This is a national competition. It aims to engage male and
female students from all over the Kingdom in order to help
them unlock their creative potential and encourage them to
be innovative by using the latest technical tools.
The contest was well-received in many Saudi universities,
including Princess Noura University, Dammam University,
Islamic Imam Mohammed Bin Saud University, Taibah
University, Prince Sultan University, Arab Open University,
Al-Yamama University, and Jazan University. In addition,
several training workshops were held in the universities
to teach students how to develop apps. The competition
consists of two stages:
University level finals: At this stage,
participants from the same university
compete with each other to win and qualify
for the national finals.
National finals: These were organized
in May 2014 when qualified teams from
the different Saudi universities competed
with each other to win the grand prize
and “Student Star” title.
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Social Partnership between SHB and Microsoft Arabia
Imagine Cup 2014
This is the most important international technology
competition organized by Microsoft annually, through
which it aims to encourage male and female students to use
technology to resolve modern problems, at the same time
developing their creative and innovating capabilities. The
annual competition begins with local and regional finals
in over 100 countries. It enables students to share ideas
and socialize by joining the Imagine Cup community, which
links entrants with talented individuals from around the
globe. The competition consists of a number of categories:
innovation, world citizenship and games.
In 2014, two Saudi
teams along with
23 teams from the
Arab world qualified
to the regional finals
qualifiers
In 2014, two Saudi teams along with 23 teams from the
Arab world, qualified to the regional finals. During these
finals, the teams presented their ideas and innovations
which were well-received by the jury and other participants.
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Women Spark Initiative
The Saudi Hollandi Bank and Microsoft Arabia partnership
launched an initiative entitled “Women Spark” which aims
to empower working women in the field of information
technology by assisting them to develop their skills and
professional capabilities to international standards. The
initiative was launched in Riyadh on June 12, 2014 during
an event which consisted of several activities organized
by a group of female entrepreneurs who participated in
discussions that aimed to inspire the audience, develop their
capabilities, and encourage them to take leading positions.
BizSpark Program
This program aims to support startup
companies, by providing them with much
needed resources and saving the cost of IT
infrastructure management and maintenance.
BizSpark provides a number of services to
these companies such as tools and software
from Microsoft and their partners; linking the
startup company with a team of experts who
provide mentoring and guidance; and provision
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Social Partnership between SHB and Microsoft Arabia
of necessary resources through Microsoft Azure.
In addition, the initiative provides free-of-charge
training along with international support and
marketing to the startup company, and helps
the beneficiaries communicate with a global
network of over 2,000 partners, consultants,
and government bodies. During 2014, 67 startup
companies joined the program and benefited
from the services provided.
DreamSpark Program
This program enables students to receive several software
and technical products and services free of charge from
Microsoft in order to support their projects and prepare
them for the labor market. The value of the offered software
is estimated as USD 10,000 per student. Using such tools
will help the students develop apps for the web, mobile
devices, or game design. In 2014, more than 8,500 codes
were distributed.
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ABDUL
RAHMAN
SULEIMAN
Abdul Rahman Ibrahim Al
Suleiman was born in the
city of Al-Hufuf (Al- Ihsaa’) in
1954. He holds a degree from
the Institute of pedagogical
formation then from the
college of Teachers in “Arts
Education”.
He has several contributions
in the artistic field as well as
personal exhibitions. He won
many awards, certificates of
appreciation and medals of
Honor. Recently, he presided
over the summer festival 31 (for
Plastic Arts, Arabic typography
and Photography) organized by
Saudi Aramco Zahran 2010.
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Saudi Hollandi Bank and the Community in 2014
In his artistic work, he pursues
a post-modern abstraction and
deploys several techniques
in his paintings which give
them a symbolic aspect and a
signification that goes beyond
the modern aesthetic aspect
in a contemporary framing.
SAUDI HOLLANDI BANK
AND THE COMMUNITY
IN 2014
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Annual Conference of Saudi
Heart Association
The bank sponsored one of the largest gatherings of cardiologists
in the Middle East. The conference aims to bring together
cardiologists and care providers from the Kingdom and around
the world to share knowledge and experience, aiming ultimately
to improve the care provided to those suffering from heart disease
in the region.
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Saudi Hollandi Bank and the Community in 2014
Children Cancer Awareness
Campaign with Sanad Charity
Marking International Childhood Cancer Day in February 2014,
Saudi Hollandi Bank sponsored this campaign in order to help
encourage a preventative culture in dealing with children suffering
from cancer. This includes consolidating preventative concepts
to reduce childhood cancer rates and enhancing social solidarity
values to provide an appropriate environment to treat affected
children. The campaign includes a series of events and activities
to support cancer-affected children all over the Kingdom.
This includes consolidating preventative
concepts to reduce childhood cancer rates
and enhancing social solidarity values
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The Small Merchant Program
Saudi Hollandi Bank sponsored the first “Small Merchant”
program in cooperation with the Ministry of Commerce and
Industry, the Capital Market Authority, Banking Institute,
and Granada Mall. The program, organized by Honna for
Conferences and Exhibitions, is a community awareness
initiative aiming to develop financial and investment skills
in the young generation. It included a number of training
courses and will help provide necessary commercial and
sales skills.
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Saudi Hollandi Bank and the Community in 2014
Donation to Tafsir Center for
Quranic Studies
Under its community-service programs, Saudi Hollandi Bank
made donations to help establish a charity Waqf, at the Tafsir
Center for Quranic Studies. This reflects the Bank’s partnership
with several charities in the Kingdom, helping them to fulfill
their development and awareness objectives.
Saudi Hollandi Bank made donations to
help establish a charity called Waqf, at the
Tafsir Center for Quranic Studies
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A Step Ahead Career Fair
The bank sponsored the second A Step
Ahead Career Fair which aims to support the
functional role of Saudi women in society by
recruiting talented Saudi female job seekers
into participating national institutions.
SHB introduced the participants to the job
opportunities available at the Bank, while
explaining the characteristics of professional
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Saudi Hollandi Bank and the Community in 2014
life and receiving applications and CVs
from Saudi female job seekers. This comes
out of the Bank’s interest and continued
efforts to reduce the unemployment rate
through Saudization and its recognition
of the important role of Saudi woman in
society, economic development, and the
labor market.
The Knowledge-based
Economy Conference
Saudi Hollandi Bank sponsored the Knowledge-based
Economy Conference, which aims to help transform the
Saudi economy. The outputs include sustainable technology
development, the development of the Kingdom’s human
resources, and closer alignment between educational
achievements and the demands of the labor market.
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Insaan Programs and Activities
The bank sponsored a number of programs and activities
by the Insaan Society for the Care of Orphans. By doing so,
the Bank is supporting this important society in the care
of orphans, while contributing to community service and
humanitarian activities.
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Saudi Hollandi Bank and the Community in 2014
Graduates and Employment Day
This occasion represents the spirit of productive and
continued cooperation between the private sector and the
Institute of Public Relation, helping to qualify a number of
local students who are employed later by the private sector.
In addition, the fair aims to create an excellent environment
where recruiters can meet with the Institute’s graduates to
introduce them to the job vacancies.
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Donation of two “S Classic 4008” devices to
Prince Fahad Bin Salman Charity Association
for Renal Failure Patients’ Care
Saudi Hollandi Bank donated a number of medical devices
to Prince Fahad Bin Salman Charity Association for Renal
Failure Patients’ Care. This has helped expand the number
of patients who can be supported.
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Saudi Hollandi Bank and the Community in 2014
Al-Faisal University career Fair
The bank believes in the importance of participating and
sponsoring career fairs in the Kingdom and its support of
the “Career Fair” at Alfaisal University is a great example.
This is helping to provide the labor market with newly
qualified graduates.
The bank believes in the importance of
participating and sponsoring career fairs in
helping to provide the labor market with
newly qualified graduates.
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“Creativity and Loyalty” Ceremony at
Princess Noura University
The Bank sponsored this important event which
communicates a message of gratitude and appreciation
to the academic and administrative staff of the university.
It is another example of the bank’s desire to partner with
academic institutions and to support their role in educating
tomorrow’s members of society.
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Saudi Hollandi Bank and the Community in 2014
“Ramadan Iftar” Campaign
Sponsoring this voluntary initiative organized by the Social
Responsibility Club at King Saud University, supported the
distribution of iftar meals in Riyadh throughout the holy
month of Ramadan. It reflects the social solidarity values
and community responsibility that Ramadan represents.
Distribution of Ramadan meals
across several destinations in
the city of Riyadh throughout
the holy month
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“Layali Hilal Al Khair” Festival
The SME business sector is an important customer set for
the bank and the participation in the festival reflects this. It
aims to celebrate the contribution of Saudi women to the
national economy and create a supportive environment for
these women and their high quality, well designed products.
‫ﻣﻬﺮﺟﺎﻥ‬
heer
Layali Helal
Layali Helal Al-k
Al-kheer
Layali Helal Al-kheer
‫ﻗﺎﻋﺔ ﻗﴫ اﻟﺮﻳﺎض ﻟﻠﻤﻌﺎرض و اﳌﺆمتﺮات‬
2014 / 07 /13 ‫ وﻟﻐﺎﻳﺔ‬10 ‫ رﻣﻀﺎن اﳌﻮاﻓﻖ‬16 ‫ و ﻟﻐﺎﻳﺔ‬13 ‫ﻣﻦ‬
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Saudi Hollandi Bank and the Community in 2014
“I Love Ramadan” Interactive Social
Networks Campaign
SHB launched an interactive campaign called “I Love
Ramadan” by producing and posting “social” instruction
videos on YouTube via its official pages on social media.
This campaign is part of a wider set of initiatives targeting
all segments of society.
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Hope Special Needs Center
The bank provided support to the HOPE Special Needs
Center in Jeddah in order to rehabilitate children and
develop their skills to overcome impairment, unlock their
potential, and integrate them into the society. This helps
the Center to fulfill its mission to provide care to persons
with special needs in the best way possible.
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Saudi Hollandi Bank and the Community in 2014
Habilitate Mothers of Children
with Down syndrome
SHB supports a program to habilitate
mothers of children with Down syndrome
entitled “Infant Program-Groups”,
implemented by the Down Syndrome
Charitable Association (DSCA).
This program encourages mothers to
exercise positive interaction with their
children and provides psychological support
to enable them to give greater levels of care
in many ways. The program is group-based
and targets a number of women along with
their children who share the same age group
and capabilities. The program duration is
12-24 months in order to ensure optimal
development of the child before being
enrolled into the early childhood program
implemented by DSCA and other specialized
organizations.
This program encourages mothers
to exercise positive interaction
with their children and provides
psychological support to enable
them more to give greater levels
of care in many ways
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Donation to the relief of
Syrian People
The Bank made a donation to contribute to the campaign
for the Syrian People and to support national Saudi efforts
to relief the Syrian children and their families. Engineer
Mubarak Bin Abdulla Al Khafra, Chairman of SHB,
commended the Kingdom’s efforts under leadership of
the Custodian of the Two Holy Mosques in order to support
the Syrian people through this national Saudi campaign.
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Saudi Hollandi Bank and the Community in 2014
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Saudi Hollandi Bank and the Community in 2014