Exhibiting Show

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How to get there
ExCeL London, the international exhibition and conference centre, is home to some of the world’s most
prestigious exhibitions. Situated within a stunning waterfront campus within Londons Dockland’s, it boasts
great hotels, cafés, bars and restaurants offering visitors everything needed for an enjoyable visit.
ExCeL London is located within sight of London City Airport and Canary Wharf and is easily accessible
however you intend to travel.
ExCeL London:
1 Western Gateway, Royal Victoria Dock, London E16 1XL
England.
ExCeL London
28th - 29th June 2006
Exhibiting Inspiration - Measuring Performance
These days simply turning up on your exhibition stand and hoping you’ll do business isn’t
enough. You need the WOW factor and you need to be creative in order to communicate your
message to the heart and soul of your audience. And having communicated your message you
need to be certain that you can measure the results.
The Exhibiting Show, ExCeL London, June 28th-29th 2006, is the UK’s only event dedicated
to effective exhibiting. Over 150 companies present the very best in inspirational exhibition
solutions alongside a groundbreaking seminar programme.
The programme covers every aspect of the exhibiting process. There’s something for every
level of exhibitor, from the novice looking for guidance, hints and tips, through to the seasoned
exhibition professional needing to understand the latest event trends or seeking some new
insight or refreshing inspiration.
The line up of speakers includes some of the most innovative and challenging thinkers from
the world of exhibitions and exhibition marketing presenting a fascinating range of ideas and
case studies to inspire, stimulate and energise your next exhibition stand.
Over 150 exhibitors
Live ‘Demo Area’
Comprehensive seminar programme
By Underground and Rail:
ExCeL London is connected to the Jubilee line at Canning
Town via a 3-minute DLR journey (Docklands Light Railway)
to ExCeL London’s dedicated station Custom House (at the
West entrance). ExCeL London is also connected directly to
the Central, Northern, Circle, District and Waterloo & City
lines at Bank and the Circle and District lines at Tower Hill
via the DLR. ExCeL London is easily accessible via the main London railway stations via the London
Underground.
National Rail Enquiries: +44 (0)8457 48 49 50. ExCeL London is located within zone 3 and London
Underground tickets are valid on the DLR.
By Road:
ExCeL London is just a 10-minute drive from Tower Bridge and a 25-minute drive from Junction 30 on the
M25. The venue is easily reached from Central London via the Limehouse Link and via the M25, A13, M11,
A406 (North Circular), the Blackwall Tunnel and Rotherhithe Tunnel from other parts of the country. On
approach, follow signs for Royal Victoria Docks, City Airport and ExCeL. Parking: ExCeL London has
parking onsite for over 4,000 cars, including wide bays suitable for disabled drivers. For parking
information call +44 (0)207 069 4530. ExCeL London is not located within the Congestion Charge zone.
To plan your journey to ExCeL London visit www.theaa.com (key in ExCeL as the destination).
By Air:
London City Airport www.londoncityairport.com is located just 5-minutes drive away and operates
flights to all major European destinations. ExCeL London is easily accessible from the main London
airports via the National Railways and London Underground.
Visit www.excel-london.co.uk for further venue and travel information.
Special Access:
If you have any special access requirements please contact Exposure Event Creations: 0870 160 4540.
do as you’ve always done…
Participating Companies 2006
2-S-S.com
3D Exhibits Inc
3M
Abbey Lighting
Aboveline
aec
Answers Training
Arena Seating
aspevents.net
Aztec Exhibition Services
BECA
Blitz Communications
Brand Magic
B to B Marketing
Camden Exhibition Services
Cappuccino Rapido
Cerberex
Clip Display
CMEx
Conference News
DB Systems
Dean and Associates
Dijon Designs
Display Makers
Display Wizard
Displays Galore
DT Structures
Duo Display
Dynamic FX
Early Action Group
EDPA
Equinox Design
Eve Products
The Event and Exhibition Partnership
Event Express
Event Floorplans
Event Magazine
Event Management Communication
Eventex
Excalibur Displays
Exhibar
Exhibit Europe
Exhibit UK
Exhibit Works
Exhibiting
The Exhibiting Agency
Exhibition Bulletin
Exhibition News
Exhibition Services
Exhibitionstore.com
EXPOCAD
Farrugia Leo Research & Consultancy
Fexco VAT Refunds
Foga Systems
Haymarket
HFM Lighting
IELA
IF Solutions
Insurex Expo-Sure
Interspace Industries
Just Displays
Kommando
Leading Edge Exhibits
Lea Valley Colour
Lite Structures
Lockfast Europe
m&a Magazine
Mash Media
Mayridge Group
MCL
Melville Exhibition & Event Services
Mills and Associates
Mobile Promotions
Modul UK
MoorePlus
Networks
New Dimension Exhibition
Nimlok
Nomadic Display
Octanorm UK
Pecs Bulletin
Perton Signs
Portable Displays
Powergraphic Displays
PSCo
PSL
Reeds Carpeting Contractors
Reftech
Scenic Effects
The Show Daily
Silver Knight Exhibitions
Skyline Whitespace
Splash Printing
SPS
Stand Out
Straco International
Syma UK/Modular Solutions
Symbiosis
Tecna Display
TNT Showfreight
Torton Bodies
TS2
TSNN.co.uk
Twangling Jack
Ultima Displays
Unibox
Wheat Displays
Wildcard Creative
Zig Zibit
…or find the secret of
successful exhibitions at
the exhibiting show
Exhibitor List correct at time of press
The Exhibiting Show is a trade only event and is free for trade visitors. Students, under 16s and babes in arms will not be admitted.
Organiser: Exposure Event Creations Ltd, The Old Church, Quicks Road, Wimbledon SW19 1EX
Tel: 0870 160 4540 Fax: 0870 160 4541 email: [email protected]
How to Exhibit workshop
Networking Café Bar
North American Pavilion
www.exhibitingshow.co.uk
www.exhibitingshow.co.uk
ExCeL London
28th - 29th June 2006
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Seminar Programme
Seminar Programme
Wednesday 28th June 2006
1:00pm A3
Exhibitology - The People Process
Too many companies consider leads to be the Holy
Grail of Exhibiting.
These leads are seldom fully qualified and are rarely
followed up properly.
At a time when connecting with prospects after the
event is tougher than ever, it’s vital that you gain
commitment on the stand. This requires minimal effort
and guarantees to maximise your return on
investment.
Finish the show with a diary full of firm appointments
not just a desk full of leads – we’ll tell you how.
If 80% of your results at any exhibition depend on the
effectiveness of your people, have you identified the
tasks that they are supposed to perform? And have you
identified the right people to perform them? Should
these people come from your own company? Let alone
your own sales force – or should they come from
outside? Or should there be a mix?
John Blaskey outlines the four key tasks to be
performed on any exhibition stand and the skill set
needed by those who should perform them. A wide
variety of case histories will be detailed to illustrate the
potential of correctly staffed stands.
And the all important final ingredient – showing your
staff how to generate only positive visitor buy-in brings
the whole exhibiting process to a successful
achievement of an exhibitor’s objectives.
Paddy Power
Paddy Power has worked in the Exhibition
industry for 15 years, for most of that time
in Sales Management and Training Roles.
As well as working with many UK
companies, Paddy has worked in the US,
Australia and Hong Kong.
Paddy is Head of Training for Nimlok and runs regular
successful exhibiting workshops. Many of these are tailored
for the specific requirements of individual companies. Most
recent successes include work for the NHS, MOD and VT
Group. He is particularly focused on seeing exhibitions as
part of the broader business objective.
11:15am A2
In Brief - Getting the best value from your
designer
Getting the brief right is an integral part of a successful
exhibition stand. Get it wrong and the whole process
is fraught with difficulty and disappointment. Get it
right and the results are spectacular.
This seminar covers the steps you need to take to
make sure you select the right partner, set the right
objectives and ensure a working relationship which
delivers the outcomes you want.
• What to think about before you even speak to
your exhibition service provider
• What to look for in a partner
• The essential first steps
• Practical Objective setting
• Balancing aesthetics, logistics, project management
and budgets
In short, a guide to preparing and
writing that essential document on
which your exhibition success depends
and how to maximize the results and
value you achieve as a result.
Carl Criscione – Equinox Design
Entrance to Exhibiting Show is free to all trade visitors. Simply complete and return the registration form below to
visit Exhibiting Show. To attend seminars complete and return the form including the Seminar booking portion.
Thursday 29th June 2006
10:00am A1
Exhibition leads are a waste of time…
John Blaskey
John Blaskey, Managing Director of The
Exhibiting Agency has been in the
exhibition business for over 30 years. John
Blaskey has planned, manned and
managed exhibition experiences for clients
such as AGFA, La-Z-Boy, Scottish
Equitable, Astra Zeneca, EDF Energy and
First National. His unorthodox approach to exhibiting
challenges existing habits. His maxim: “If you always do what
you’ve always done, you’ll always get what you’ve always
had,” sums up his approach to closed minded exhibit
managers. Enjoy his interactive and humorous approach to
the most exciting marketing medium available – the
exhibition.
2:00pm A4
Create, Inspire, Innovate
Creative exhibiting is about more than
a clever idea. It’s about understanding
how exhibitions work and how
creative
thinking
can
deliver
remarkable results.
If you want straight forward answers
to exhibition issues, inspiration that
changes your perspective and practical solutions that
deliver immediate results then this is the perfect
session for you. One delegate last year described this
as “Pimp my Exhibition Stand!”.
A panel of some of the most knowledgeable and
creative minds in the world of exhibitions bring their
insight and experience to bear for the benefit of your
next exhibition stand. Come with your challenges,
dilemmas and frustrations, leave energized, enthused
and inspired!
Four exhibition gurus inspire, excite and invigorate
your next exhibition stand.
10:00am A5
'How to measure the effectiveness of your
event'
• Understand the 5 steps of the ROI Methodology
• Develop an evaluation plan for a specific meeting
or event
• Calculate the Return on Investment
• Identify intangibles linked to a meeting or event
Peter Haigh
Peter Haigh has worked in hotel sales and
marketing for over 25 years at Corporate,
Regional and individual property level. He
has recently set up his own Performance
Improvement Consultancy. Previously he
was Director of Sales Operations, Europe
for Le Meridien Hotels and Resorts
responsible for 44 hotels in 18 countries.
Prior to joining Le Meridien Peter was Director of
International Sales, UK for Accor Hotels heading up their
International Sales office in London and responsible for driving
outbound corporate, conference and leisure business from
the UK to Accor’s worldwide hotel network.
Peter has also worked at The Ritz Hotel, London, for The
Savoy Group of Hotels and Restaurants and spent 14 years
at Marriott Hotels and Resorts.
Peter has been a member of Meeting Professionals
International since 1992, is a past President of the UK
Chapter, past President of the European Council and has sat
on the International Board of Directors. He is PresidentElect of the UK Chapter.
Exhibiting Show - Visitor Registration & Seminar Booking Form
Seminar Programme
11:15am A6
Think different, act different - delivering
outstanding results through creativity
Why do companies invest heavily in stand design and
build, site fees, logistics, invitations and advertising but
nothing in preparing their stand personnel for the
event?
Often, companies fail to consider what they really want
to achieve from attending a show and as such have no
set or measurable objectives. It’s hardly a surprise
when budgets are cut in following years!
MPD has recognised that insufficient time and resource
is dedicated to the initial planning stage and preparing
stand personnel to deliver the intended results.
In this session MPD helps you to identify your key
objectives, how to pre-market your presence at an
event, deliver robust briefings for the exhibiting team,
provide on site stand management and evaluate overall
business performance during the event. These are the
fundamental components which deliver success but
ironically, they are the key aspects that are all too often
overlooked.
Most companies seem to ignore the fact that people
make exhibits work!
Mayridge Performance Development
MPD is the performance development
division at Mayridge Group. They specialise
in providing consultancy to understand
exactly what a business wants to achieve
by attending a show and more importantly
how to make sure it happens.
To help companies leverage their return on investing in an
event, MPD has developed an innovative programme called
ECHOES. Aimed at show team personnel this fun and
energetic programme is designed to help teams prepare for
their major performance.
Thursday 29th June 2006
1:00pm A8
How to Exhibit Internationally
10:00am (2 hours) A7
“How to Exhibit” The 9 Essential Steps
Taking an exhibition stand at an event overseas is the
perfect way of approaching new markets. But the
challenges of exhibiting internationally are very
different to those in the UK. This workshop is
dedicated to international exhibiting, providing a
complete guide with advice on the pitfalls to avoid and
tips and hints on how to get the best results.
Exhibiting Internationally is a must attend for
companies who exhibit or are thinking about exhibiting
internationally.
The “How to Exhibit” workshop will reveal the secrets
of exhibition success including:
• How to Plan for Success
• Setting Objectives
• Stand Staff Behaviour
• Body Language
• Opening Questions and much more...
Whether you are a seasoned exhibitor or first timer,
small or large, the “How to Exhibit” workshop will
help you to focus on getting the most out of your stand
and those people manning it.
Laura Moody and Sandra Hitching
Laura Moody, Managing Director of
Nomadic Display UK, supplier of portable
and modular exhibition and display
systems around the world. Laura is
proactive in working on a number of new
initiatives to educate the exhibitor to be
more successful and has worked within the
exhibition industry for over ten years.
Sandra Hitching, an independent HR and Training
consultant, has a wealth of experience in the exhibition
arena and has worked extensively in HR and Training, having
been HR Director at Kelly Services.
Book your
Seminar Sessions now!
Seminars can be booked at the show
website www.exhibitingshow.co.uk
or using the attached form.
Places cost £55 (incl VAT)
or £135 (incl VAT) for 3 seminars
Steve Schuldenfrei
Chaired by President of the TSEA (The
Association for Exhibit and Event
Professionals) Steve Schuldenfrei, the
seminar will include contributions from an
expert international exhibitor and
contractor.
Complete and fax this form back to Fax: 0870 770 0473 For Seminar queries please call Tel: 0870 160 4540
Exhibiting Show Reftech Services Ltd., 1-2 Anker Court, Bonehill Road, Tamworth, Staffordshire B78 3HP
VISITOR REGISTRATION FORM Please complete this form in BLOCK Capitals.
Mr
Mrs
Ms
Other
First Name:
Last Name:
Job Title:
Company/Organisation:
Address:
Town/City:
Post/Zip Code:
Country:
Tel:
Fax:
County/State:
Email:
What is your role in the exhibition industry?
Exhibitor
Press
Organiser
Contractor
Venue
Ad/Pr/Marketing agency
How many times do you exhibit per year?
1-4
5-8
9-12
Your exhibition success relies entirely on effective
communication. But with only seconds to attract
visitors and engage them, how will you deliver a clear,
compelling and memorable message?
In this entertaining session, you will learn psychological
tricks that you can use immediately to improve your
exhibition effectiveness by discovering what (and how)
your visitors really think.
Make your next exhibition stand magic!
James Freedman
James Freedman is Chief Executive of
Magic Management Group and a
member of the famous Magic Circle.
We’ve persuaded him to reveal some of
the real secrets of magicians psychological
rules of perception that you can use to
clarify your key messages, direct and hold
attention, and persuade and convince visitors to your stand.
0-£25k
£25-50k
£50k-100k
£100-200k
£200-£500k
Yes
No
SEMINAR BOOKING FORM
Seminars Cost £55 (incl VAT). Seminar places are limited so it is advisable to book early.
To book the sessions of your choice please tick the boxes below.
Wednesday 28th June
A1
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Thursday 29th June
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Visitors looking for venues in the capital to hold their events can gain
free access with their Exhibiting Show badge to find the very best
venues London has to offer.
£500k+
Do you exhibit internationally?
Signed:
For the second year running, London Venue Expo will be co-located
with the Exhibiting Show, giving you the opportunity to view over 200
London venues under one roof.
In partnership with Visit London, London Venue Expo is the only event
dedicated to showcasing London venues.
12+
What is your company’s annual spend on exhibitions
2:00pm A9
Magical Innovations
Start date:
in partnership with
Event Management agency
Other (please specify)
(including VAT)
made payable to Exposure Event Creations
Please complete and return one form per delegate. Photocopies of this form are acceptable.
www.exhibitingshow.co.uk
ExCeL London
28th - 29th June 2006
NB: Your badge and seminar registrations will be sent to you two weeks prior to the show.
We would like to send you further information and updates about Exhibiting Show, if you do not wish to receive this information please
tick here . Please tick if you would prefer NOT to be contacted by Post
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Please tick this box if you do not want to be kept informed with offers and updates from other carefully selected companies .
Terms & Conditions Cancellations & Substitutions: Seminar sessions are non-refundable. You may make substitutions at any time. Please notify us in writing of any changes as soon as possible.
Conference Programme & Speakers: It may be necessary for reasons beyond our control to alter the content and timing of the programmes or identity of the speakers. Where possible, the
organisers will notify registered delegates of any changes. Limited Places: Delegate places are limited and will be allocated on a first come, first served basis on receipt of registration details
and payment. Exposure Event Creations Ltd reserves the right to refuse entry.