press kit what will the eyewear of tomorrow look like?

PRESS KIT
WHAT WILL THE EYEWEAR
OF TOMORROW LOOK LIKE?
INTERNATIONAL EYEWEAR DESIGN COMPETITION
“YOUNG CREATORS, LOOKING TO THE FUTURE”
WWW.DESIGN-JURA.COM
Summary
IMAGINE, CREATE, DESIGN
Looking back
The talent identifier
A NEW LOOK, 2013 EDITION
1 – 100 ans
Mathieu Lehanneur and his jury
In practice
THE JURA, A LAND OF INNOVATION
Respect for know-how, inheritance of a passion
A whole industry focused on design and innovation
A common vision for a strong sector
Key figures
Companies belonging to Les Lunetiers du Jura
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IMAGINE,
CREATE,
DESIGN
Launched in 1997, the Lunetiers du Jura International Eyewear Design Competition
is an incubator of creativity. Constantly searching for new identities and innovative
ideas for their eyewear, the Association of Jura Eyewear Manufacturers has made
this competition the birthplace for the frames of tomorrow.
Aimed for design students, this competition gives the opportunity to young
creators from all over the world to push forward their creative talent. It also
gives the opportunity to set relationships between designers and industrials
since the selected candidates can realize their prototypes within an eyewear
company.
In its first 8 editions, the Lunetiers du Jura International Eyewear Design
Competition has provided an opportunity for nearly 6,000 young designers
from 51 countries to try their luck. This means as many projects examined
by a constantly renewed international jury of experts.
This year, the jury president is French designer Mathieu Lehanneur (from the
«Since 1974» agency), assisted by specialists from the world of design, fashion
and the arts. In order to allow young designers to fully express their creativity,
the jury does not contain any eyewear manufacturers. This allows entrants to
give free rein to their imagination, without having to worry about current technical
limitations.
While the competition highlights the creative and innovative capacity of
eyewear manufacturers, it primarily allows new approaches to be considered,
new inspirations to gain ground and the frames of the future to be imagined.
From top to bottom and from left to right
1. «Layu» by Salvatore Indriolo (Italy) in 2004
2. «Loop» by Edan Weis (Australia) in 2006
3. «Lunatic» by Galilée Al Rifaï et Benjamin Tovo ( France) in 2006
Press kit
International Eyewear Design Competition
“Young creators, looking to the future”
p. 5
Looking back
1997
Optical frames. Panel of judges chaired by
Roger Tallon, French designer.
1998
Solar attitude. Panel of judges chaired by
Jean-Pierre Vitrac, French designer.
2000
Have you ever found yourself so intrigued, so
fascinated by someone that you have wanted
to design a pair of glasses that express exactly
that personality, that culture, that lifestyle. Panel of
judges chaired by Matali Crasset, French designer.
2002
Focus on eyewear. Panel of judges chaired by
Marc Sadler, Italian designer.
Lunetiers du Jura
2004
Inventiveness. Panel of judges chaired by
Gabrielle Pezzini, Italian designer.
2006
Emotion & Simplicity. Panel of judges chaired by
Olivier Sidet, French designer.
2008
Frames with character. Panel of judges chaired by
Marc Berthier, French designer.
2010
A Frames’ life. Panel of judges chaired by
5.5 Designers, French designers.
FRANCHE-COMTÉ
From top to bottom and from left to right
1. «Zuckre» by Verena Stella Gompf (Germany) in 2008
2. «Accessoreyes» by Sandra Petit et Sabrina Grenon (France) in 2008
3. «Ergonomie» by Martin Mouzo (Switzerland) in 2006
4. «The sheath» by Hsin-Hsing Lee (Taiwan) in 2004
The talent identifier
Hugo Martin. Finalist in the 2000 competition.
Founder and director of eyewear company Parasite Design.
In the 2000 edition of the competition, Hugo Martin presented a frame concept
with a double temple resting on the side of the head. A finalist in the competition, his project was not among the prize winners. However, the idea continued
to mature in Hugo Martin’s mind and he marketed his first sunglasses in 2003
under the brand Parasite. Today, his company employs some 20 people, its
products are distributed all over the world, and Parasite enjoys a powerful image
as a result of its ability to innovate, create and reinvent the conventions of the
eyewear world.
Lucas de Staël. Finalist in the 2002 competition.
Founder and director of eyewear company Undostrial.
A graduate from ENSCI-Les Ateliers industrial design school, Lucas de Staël
took part in the 2002 competition. Following several collaborative projects in the
eyewear industry, he decided to set up his own business. Undostrial has adopted a new way of designing and manufacturing frames. In his Parisian workshop, Lucas de Staël and his team produce all his designs by hand. In 2012, he
is rewarded by a Silmo d’Or.
Victor Boëda. Prize winner of the 2006 competition.
Founder and director of the Victor Boëda Design Studio.
In 2006, Victor Boëda won second prize in the competition with the model
«Eclipses», a pair of glasses with a streamlined design whose temples also perform the function of a case. Today, working at the head of his own design studio,
Victor Boëda is involved in a variety of projects with a special focus on furniture
in collaboration with the manufacturers Steiner and Roche Bobois. His «Lilium»
armless chair, «Jungle» furniture and “Cache-cache” and “Pelican” lamps have
contributed to his reputation.
Press kit
International Eyewear Design Competition
“Young creators, looking to the future”
p. 9
From top to bottom and from left to right
1. Hugo Martin
2. Lucas de Staël
3. «Tube» by Lucas de Staël
4. Victor Boëda
5. «Eclipses» - by Victor Boëda
A NEW LOOK
2013 EDITION
1 – 100 ans… The 2013 theme of the competition
invites entrants to design eyewear for the youngest
or oldest members of society.
We might say that a pair of glasses will always
consist of two temples and two lenses and that
whatever our age they always help us see better.
Which is true of course, but do we see in the same
way at age 1 and the age of 100? Do we have the
same desires at 1 and 100? Do we use eyewear
in the same way at 1 and 100?
Competition participants will have to answer all these
questions when designing the best possible frames
for each end of life.
The widely varying origins of international entrants
should inspire a wealth of different, original and
relevant designs. Anything goes, given the vastness
of the subject. Surprise, astonish, unsettle, encourage
new ways of thinking and inspire wonder... these are
the challenges we set our young designers!
Press kit
International Eyewear Design Competition
“Young creators, looking to the future”
p. 11
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Mathieu Lehanneur and his jury
President of the jury, Mathieu Lehanneur
© Jean-Luc Luyssen / Madame Figaro
Therapeutic objects, design of the invisible and the ergonomics of desire...
Mathieu Lehanneur juggles with contradictions to produce designs that regularly
go beyond the limits of design, taking his inspiration from natural history rather
than design history. For him the user is primarily a body, a place of chemical
reactions whose physiology must be looked after in order to meet his or her
needs, desires and feelings. The looking after may be intuitive or based on
reality, to the point of being sometimes checked with the help of scientists
and doctors, allowing him to invent new models of ergonomics that meet our
tangible challenges: breathing better, sleeping better, loving better and living
better. An exploration of natural and technological potential to produce objects
that are both foreign and familiar, as functional as they are magical.
Graduating from ENSCI-Les Ateliers in 2001, his very first project - «Therapeutic
Objects» - explored how to improve the process of taking medication by incorporating issues such as the mental resistance of patients. It is now housed in
the permanent collection of MoMA. The series «Elements» (VIA, Carte Blanche
2006), the plant filtration system «Bel-Air» (2007), six objects that form a domestic
«Health Angels» kit for rebalancing physiological needs and counteracting the
stresses of urban life, brought him international acclaim. Whether it’s designing
an object for the Carpenters Workshop Gallery (London) or Schneider Electric,
creating packaging for Issey Miyake or working on interior design, he treats
them all with the same enthusiasm. Cartier, Nike, Yohji Yamamoto, the Centre
Pompidou and church of Saint-Hilaire in Melle, Deux-Sèvres have also
commissioned designs from him.
www.mathieulehanneur.fr
The other jury members
• Francesc Aragall, President – Design for all, Spain
• Hervé Collignon, Design Management consultant – Hooks Strategy &
Experience Design, France
• Peter Cullin, Product Manager - Doro, Sweden
• Christian Franchi, Optician, France
• Chantal Hamaide, Redactor in chief – Intramuros, France
• Sylvain Marcoux, Public relation – Vitra, France
• Fabrice Olivier, Optician, France
• Eija Salmi, Director – Cumulus Association, Finland
• Jan R. Stavik, Managing Director – Norwegian Design Council, Norway
Press kit
International Eyewear Design Competition
“Young creators, looking to the future”
p. 13
In practice
All the information on
www.design-jura.com
www.facebook.com/LunetiersDuJura
Registration conditions
Be a design student enrolled in a course of higher
education in France or abroad, not exercising or
having exercised any professional activity relating
to eyewear.
Competition procedure and calendar
October 29th, 2012: Opening of the registrations on
www.design-jura.com
January 29th, 2013: End of the registrations
February 15th, 2013: Initial selection (15 projects)
by the panel of judges
End of February – Mid May 2013: Completion of
the prototypes for the 15 selected projects.
July 4th, 2013: Final selection by the panel of
judges and Awards ceremony
Awards
First prize
Second prize
Third prize
Special prize
5.000€
3.000€
1.500€
500€
Key figures
More than 200 projects examined by the jury in
each edition of the competition.
Foreign participation of 48%
THE JURA,
A LAND OF
INNOVATION
Respect for know-how, inheritance of a
passion
The industrial development of French eyewear manufacturing originated in the
Jura region in the 19th century. Spectacles may not have been invented in
Morez, but this region of the Haut Jura was the first to industrialize the production
process.
During this period, the specialities of Morez were very light metal frames,
nicknamed «wire spectacles» or «hairline spectacles», alongside solderless
pince-nez. These glasses were already being exported all over the world.
Little by little, a veritable industry took shape. Within a period of around 20 years,
from 1826 to 1848, the output of the workshops in Morez increased from 3,000
items to 720,000. This growth continued at great pace reaching 11 million units
in 1882, providing a living for the entire region. In 1900, thanks to its reputation
for quality and creativity, Morez became established as the capital of French
eyewear manufacturing and a stronghold in worldwide eyewear manufacture.
Since that time, the industry has
continued to evolve, gradually
moving towards fashion eyewear,
new markets have opened and
innovations have multiplied.
Press kit
International Eyewear Design Competition
“Young creators, looking to the future”
p. 15
A whole industry focused on design and
innovation
Eyewear is for many of us an indispensable accessory that completes a look,
whatever its style. Whether for eyesight or sun protection, wearers want their
eyewear to match their personality and they want it to be fashionable. It also has
to be light but sturdy, and must suit both their facial features and their budget… The
optician must also be able to cut lenses and create their deformation according
to the necessary correction (myopia, presbyopia, etc.). The shape of the frames
must therefore be compatible with what the lenses allow and the ergonomics of
vision. When designing a frame, the designer has to consider every element of
these highly demanding specifications.
It is this background that inspires and defines the scope of the competition «Young
designers, looking into the future». Through their ideas, designers influence the
entire production chain and the success of the company depends on their
creations. Gardeners of form, the young designers involved in this competition
give birth to concepts and prototypes which can grow thanks to the know-how
of eyewear manufacturers.
A complete sector incorporating all the necessary professions and expertise, the
eyewear industry has created a specific design culture. In eyewear, design and
creation are not only the remit of those who place orders (designers-distributors).
At the different stages of the process, companies - whether involved in production,
tooling or surface finishing - develop their own design and innovation policies
as part of a strong culture of intercompany cooperation.
A common vision for a strong sector
While most of the French eyewear industry’s design and production facilities are still
located in the Jura, the region continues to work in close collaboration with all French
eyewear manufacturers.
Today, the French eyewear industry is a complete sector of expertise and
interconnected businesses, a genuine innovation cluster recognised for its
ability to design and produce high-quality, complex products.
This upstream positioning in the production chain encourages
sharing of expertise and experience, facilitates research and
development and allows companies to take advantage of a
common industrial dynamic.
For French eyewear manufacturers, the future is all about
marketing distinctive products with a strong emphasis on
quality resulting from their legendary know-how. Driven by
an ongoing commitment to innovation and creativity, eyewear
manufacturers have implemented a policy of strong brands and
labels. The quest for comfort and products perfectly adapted to
the consumer blends seamlessly with a collective approach that
emphasizes respect for the environment.
Press kit
International Eyewear Design Competition
“Young creators, looking to the future”
p. 17
Key figures
36 members
Global turnover: € 250 million
2 000 new styles are created each year
70 famous brands and designer labels
10 million frames leave our workshops each year
55% of the production is exported
2 000 employees
Companies belonging to Les Lunetiers du Jura
Optical and protection frames,
sunglasses
ALBIN PAGET GROUPE
AXEBO
ELCE CABAUD
FOLOMI LUNETTES
GOUVERNEUR-AUDIGIER
HENRY JULLIEN
JACQUES DURAND OCCHIALI
JULBO
KARA
L’AMY
LEON JEANTET
FIDELA – Les Fils d’Aimé Lamy
LOGO SAS
LPS
LUNETTES YVES COGAN
MOREL
OXIBIS GROUP
VUILLET VEGA
ZENKA
Sub-contractors (manufacturing of
frames and components, finition,
surface coating)
BESANCON
CEMO
COEURDOR SAS
CTS - Comtoise de Traitement de
Surfaces
COTTEZ
LDS Sarl
LUNETTERIE LUCAL
NAJA
PAGET FRERES
PASCAL BARBE
PROST DECOLLETAGE
SINGER DECOLLETAGE
SNTS
THIERRY SA
TSM - Traitement de Surfaces Morézien
UNT - Usinage et Nouvelles
Technologies
LDJ_Design13_Affiche.ai 1 09/10/2012 15:26:03
Contacts
PRESS Contacts
AGENCE AIRPUR
67 rue Pierre Vernier
25290 Ornans
Tel : +33 3 81 57 13 29
Emilie Meirland - Mob : +33 6 18 38 28 95
[email protected]
Pascal Margueron – Mob : +33 6 81 55 96 68
[email protected]
ORGANISATION Contacts
stephaneflutet.com
SYNDICAT DES LUNETIERS DU JURA
Graphic design
114 bis rue de la République
39400 Morez
Tel : +33 3 84 33 14 68
Nadège Bonnet Mathieu – Mob : +33 6 76 69 01 86
[email protected]
With the support of the collective action program partners and Cumulus Association
www.design-jura.com