March 2016: 2016 Business Plan - Rogers

Transcription

The Chamber is celebrating its 94th year as the premier advocacy organization
for business in the Rogers-Lowell Area. Since 1922, we have worked to promote a
healthy and vibrant economy while protecting and advancing the interests of our
members and the community as a whole. We are the Voice of Business.
In 2016, we pledge to continue working to build business through job creation and
expansion, while also protecting business and representing our members’ interests at
the local, state and federal levels. We’ll offer members hundreds of business-building
events and educational programs throughout the year. We’ll continue to solve critical
issues by working regionally.
Take some time to learn more about your Chamber’s specific programs and goals
for 2016 in this Business Plan issue of the Chamber Voice. Together, let’s build upon
our successes from 2015 and continue to make the Rogers-Lowell Area a great place
to live, work and play.
Page
2
Page
Events and Meetings
Page
3
Page
Economic Development
Page
4
9
Page
Government Affairs
Page
6
8
Membership Services
13
Page
Visit Rogers
10
Small Business Corner | Small Business StartUp Summit
Page
25th Annual Bradford Marine & ATV Buddy
Bass Tournament; NWA Spring Job Fair; 2016
Spring Golf Tournament
11
12
Page
Marketing Communications
Page
Economic Development Continued
Page
5
7
Page
Community Development
14
Welcome New Members | December 2015 &
January 2016
Ribbon Cuttings | December 2015 &
January 2016
Membership Renewals | December 2015 &
January 2016
Page
15
Chamber Networking & Educational Events
RogersLowell.com | MARCH2016 1
business-building events
designed for you
EXECUTIVE COMMITTEE
Chairman of the Board – Nick Hobbs, JB Hunt
Chairman-Elect – David Faulkner, Pinnacle Hills Promenade
Treasurer – Eric Pianalto– Mercy NWA
Past Chairman – Mike Watts, FM Corporation
President/CEO – Raymond Burns
RIDC President – Jerry Vest, Regions Bank
2016 DIRECTORS
Greg Fogle, Nabholz Construction
David Hale, Digital Printing Solutions
Rick McWhirt, Bekaert Corporation
Jeff Ratcliff, Big Heart Pet Brands
Cameron Smith, Cameron Smith & Associates
Angie Tucker-Ridley, Tucker Furniture & Appliance
2017 DIRECTORS
Tabi Lipscomb, Arvest Benton County
Jeff Wood, Tyson Foods
Kristen Boozman, Portfolio Real Estate
Mauricio Herrera, Legal Center of NWA
J.D. Davis, AMP Sign & Banner
Frank Bailey, Bailey & Oliver Law Firm
2018 DIRECTORS
Jon Harrell, First Bank of Arkansas
Keri Earwood, Shelter Insurance
Jeff Milford, AEP/SWEPCO
Tina Winham, NUK – USA
Dennis Ferguson, Simmons Bank
David Roth, WorkMatters
EX-OFFICIO DIRECTORS
Jeremy Barclay - Northwest Health System
Jerry Carmichael - TY North America - LLC
Mike Clawson - Del Monte Foods - Inc.
Bob Clinard - Benton County Judge
Dr. Janie Darr - Rogers Public Schools
Rich Davis - SourceGas Arkansas Inc.
Mike Dodge - Carroll Electric Coop. Corp.
Sandy Edwards - Crystal Bridges Museum
Dan Hendrix - Arkansas World Trade Center
Greg Hines - Mayor - City of Rogers
Chris Johnson - Cabela’s
Dr. Evelynn Jorgenson - NWACC President
Peter Lane - Walton Arts Center
David Lang - Embassy Suites NWA
Eldon Long - Mayor - City of Lowell
Charles Nevin - Advantage Sales & Marketing
Dawn Spragg - CUMC
Thom Stathakis - Everett Buick GMC
Chris Sultemeier - Walmart
Dick Trammel - Arkansas Highway Commission
Mike Williams - NWA Emerging Leaders (WorkMatters)
3.2
Sunrise Seminar Series | “Healthcare Reform
Update for Small Employers”
8:00 a.m. – 10:00 a.m.
Rogers-Lowell Area Chamber of Commerce
AUDIT COMMITTEE
David Hale
Frank Bailey
Jon Harrell
3.3
Small Business Council Meeting
8:30 a.m.
3.9
Rogers Advertising & Promotion Commission
4:00 p.m. – 5:15 p.m.
3.8
Coffee Connection
7:30 a.m. – 8:30 a.m.
Hosted by The Razorback Foundation, Inc. at Professional
Business Systems-PBS in Bentonville
3.9
First Leadership Personal Finance Session
4:00 p.m – 7:30 p.m.
3.16
Member Orientation
8:30 a.m. – 10:00 a.m.
3.11
Large Industry Council Meeting
11:30 a.m. – 1:00 p.m.
3.17
Business After Hours
5:00 p.m. – 6:30 p.m.
Promenade Apartments at Pinnacle Hills
3.16
First Leadership Steering Committee
4:00 p.m. – 5:15 p.m.
Rogers New Technology High School
3.29
Chamber University - Small Business
Start-Up Summit
9:00 a.m. - 3:00 p.m.
3.17
Board of Directors Meeting
11:00 a.m. – 1:00 p.m.
For information on other upcoming events visit the
complete calendar online at RogersLowell.com
View complete calendar
at RogersLowell.com
DIVISION CHAIRS
Community Development - Tina Winham
Membership Services - Keri Earwood
Economic Development - Jeff Milford
Government Affairs - Jerry Carmichael
Convention & Visitors Bureau - David Lang
upcoming meetings
Rogers-Lowell Area
Chamber of Commerce
317 West Walnut Street
Rogers, Arkansas 72756
P: (479) 636-1240 F: (479) 636-5485
3.17
Ambassadors Monthly Meeting
11:30 a.m. – 1:30 p.m.
For information on other meetings including the Northwest
Arkansas Emerging Leaders and Leadership Benton County
go to the complete calendar online at RogersLowell.com
Paid for through Periodical “Chamber Voice” (USPS
492950) is published monthly in January, February,
March, May, June, July, August, September, October
November and December; (semi-monthly in April) by
the Rogers-Lowell Area Chamber of Commerce, Inc.,
317 West Walnut, Rogers, AR 72756. Periodical postage
paid at Rogers, AR.
POSTMASTER send address changes to:
ROGERS-LOWELL AREA CHAMBER OF COMMERCE
NEWSLETTER, 317 West Walnut, Rogers, AR 72756.
staff
Raymond Burns, CCE
President/CEO
[email protected]
Brad Phillips
Vice President of Marketing Communications
[email protected]
Amy Gober
Director of Community Development
[email protected]
Katie Wright
Assistant to the President
[email protected]
J.R. Shaw
Executive Director/Senior Vice President | Visit Rogers
[email protected]
Jon Moran
Vice President of Government Affairs
[email protected]
Jacque Eakins
Account Executive
[email protected]
Ashley Matsumura
Information Specialist
[email protected]
Shelle Summers, IOM
Senior Vice President of Membership Services
[email protected]
Judy Diffee
Finance Manager
[email protected]
Marni Rogers
Member Relations Manager
[email protected]
Amanda Mills
Information Specialist
[email protected]
Steve Cox
Senior Vice President of Economic Development
[email protected]
Nick Smith
Creative Services Manager
[email protected]
Erin Jernigan
Convention Sales Manager | Visit Rogers
[email protected]
Vickie Grotts
Vice President of Accounting & Finance
[email protected]
Brooklynn Wiley
Director of Special Events
[email protected]
Kelly Parker
Sports & Tourism Marketing Manager | Visit Rogers
[email protected]
2 Chamber Voice | MARCH2016
ECONOMICDEVELOPMENT | 2016 Business Plan
HOW WILL ECONOMIC DEVELOPMENT
IMPACT YOU?
N
ew job creation and business expansion impact businesses by creating
meaningful opportunities for Chamber members to sell their goods and
services to new businesses and residents. The
Economic Development Division will work with
industries both large and small in our community
to increase job growth and business expansion as
well as with individuals to increase our growing
small business community.
CREATE ECONOMIC INVESTMENT
AND JOBS BY USING A PROACTIVE MARKETING
APPROACH TO ATTRACT NEW BUSINESSES, BOTH
LARGE AND SMALL.
OBJECTIVE:
Staff will identify and create a priority list
of target industries and retail stores for business
recruitment with a result of 15 new businesses
opening in the Rogers-Lowell area in 2016.
Staff will develop and distribute 150 relocation packets to be used to attract relocating businesses to the area. Marketing materials in packets
will include: The Good Life relocation / visitors
guide, DVDs, community profiles, maps, business
directories and website information.
Staff will partner and assist the NWA Council
by being the point of contact for industry recruiting in hopes of attracting new large industries to
the Rogers-Lowell area in 2016, which will create
at least 500 new jobs.
Staff will respond to 15 requests for information from the Arkansas Economic Development Commission (AEDC) as the point of
contact for the community and region for new
industry recruitment.
A database of available industrial, commercial office and retail property for sale and lease
in the Rogers-Lowell Area will be reviewed and
updated 12 times a year.
OBJECTIVE: PROACTIVELY PROMOTE
EXPANSION AND RETENTION OF LOCAL
BUSINESSES AND INDUSTRY.
Staff will conduct at least 200 Business
Retention and Expansion Surveys (BREs) with
both non-minority and minority-owned businesses in cooperation with the NWA Council. The
surveys will be conducted on a bi-annual basis
and will help the Chamber and NWA Council learn
about industry needs and potential expansions
and relocations.
Staff will use and maintain current databases
and software to track BRE survey results in an effort
to proactively help meet the needs of large industries in the area.
Staff will assist businesses seeking to expand
workforce and infrastructure within Rogers-Lowell.
SUPPORT OR LEAD THE PROCESS TO
IDENTIFY REGIONAL COMMUNITY DEVELOPMENT
INITIATIVES TO ADVANCE THE REGION’S
COMPETITIVENESS FOR JOBS, WORKERS AND
CAPITAL INVESTMENT.
OBJECTIVE:
Partner with the NWA Council to implement
the regional marketing plan to recruit world-class
businesses and workforce to Northwest Arkansas.
Work with the NWA Council to research and
discover three (3) potential regional attractions
and amenities that will enhance the quality of life
in Northwest Arkansas.
Partner with area colleges and universities,
along with the NWA Council, to provide 20 local
industries with needed workforce training identified through the Business Retention and Expansion Surveys (BREs).
Assist the regional education task force of
the NWA Council to increase the college graduate and degree completion rates in Rogers-Lowell
by helping to create and implement programs
designed to help increase the number of degreeholders in the area.
Promote regional health care as part of the
NWA Council’s strategic plan by identifying the
number of specialists, hospital beds, clinics and
other services for all health care facilities in the
region. This information will be published on the
Chamber’s website and in The Good Life relocation
/ visitors guide.
Partner with the NWA Council, Innovate Arkansas and the Arkansas Small Business and Technology Development Center (ASBTDC) to establish a
small business accelerator for local businesses using
an existing vacant building in Rogers-Lowell.
Staff will attend trade shows / site selector
events for the purpose of business recruitment by
marketing Northwest Arkansas as a premier business destination.
EXPAND SERVICES AND RETAIL
AMENITIES TO HELP ATTRACT A DIVERSE,
FIRST-CLASS WORKFORCE.
OBJECTIVE:
Identify target retail amenities for business
recruitment with the goal of 12 new retail and /
or restaurants opening in Rogers-Lowell in 2016.
Staff will develop and distribute 360 marketing and informational packets to be used for
workforce recruitment. Marketing materials in
packets will include: The Good Life relocation /
visitors guide, DVDs, community profiles, maps,
business directories and website information.
OBJECTIVE: ADDRESS EMPLOYER AND
JOBSEEKER NEEDS THROUGH INNOVATIVE WEB
TOOLS AND OTHER RECRUITMENT MARKETING.
Increase the number of visits to the online
job bank found on RogersLowell.com by improv-
ing accessibility and ease of use. The job bank’s
new user-friendly interface makes it easier for
potential employees to apply for jobs and for
employers to post open positions.
Market the online Job Bank to employers
and jobseekers by writing and publishing four (4)
articles about the job bank in Chamber publications in 2016.
Create and maintain an online resume bank
that allows job seekers to post resumes for review
and employers to search the resume bank to fill
positions. The Chamber’s goal is to receive at least
75 resumes each year to post on the website.
OBJECTIVE: RECRUIT AND RETAIN A
HIGH-QUALITY WORKFORCE.
Partner with the Rogers Public Schools and
local industries to host Kindergarten-to-Job (K2J)
events throughout the year. Events will include
facility tours and guided discussions between
large industries and local educators.
Participate in at least one (1) college fair and
one (1) internship event to market the RogersLowell area as an ideal place to live and work.
Create 500 marketing pieces to be distributed to recent and future college graduates in an
effort to retain and recruit college graduates in
Northwest Arkansas.
Plan, coordinate and host two (2) job fairs
featuring 100 or more exhibitors and 1,000 jobseekers between the two events, which will
help businesses find candidates locally in a costeffective way. These events will also help local
job-seekers learn about available job positions
throughout Northwest Arkansas.
OBJECTIVE: ENGAGE IN SMALL
BUSINESS OUTREACH.
Staff will utilize the online Small Business
Toolkit by researching and compiling up-to-date
materials on starting, running and growing a
business in Rogers-Lowell. Materials will be available in English and Spanish.
At least 300 individuals seeking resources on
starting a small business will be assisted by Chamber staff and when necessary referred to the Small
Business Resource Center at the Chamber where
relevant, up-to-date publications and materials,
in both English and Spanish, will be kept.
Staff will create and publish 150 Doing Business in Rogers-Lowell guides in both English and
Spanish in 2016. The guide will be continuously
updated with changing laws and regulations pertaining to businesses.
Chamber staff will refer 300 entrepreneurs
needing specific and focused advice to strategic
partners that can help them become successful
business owners.
Increase the Chamber’s impact on the small
business community in the Rogers-Lowell area by
RogersLowell.com | MARCH2016
3
ECONOMICDEVELOPMENT | continued
creating a more diverse Small Business Council
with at least 12 active members. Twelve Council
meetings will be held.
Identify and meet the needs of the business
community by hosting 24 educational seminars
to help strengthen member businesses. These
seminars will be based on what topics have been
identified as being of importance to members.
Partner with Start-Up Junkies to host a Gone
in 60 Seconds elevator pitch contest to showcase start-up businesses and connect them with
potential investors.
Host four (4) Large Industry Council meetings
so that staff can identify the needs and wants of
our large industry members. During these educational luncheons, topics relevant to current issues
facing large industry members will be discussed.
Members of the Small Business Council will
host six (6) Member Orientations. Attendees will
learn how to best utilize their Chamber membership to grow their business.
Four (4) small business owners will be recognized for their hard work by being awarded “Outstanding Small Business of the Quarter”. These
awards will help engage and encourage support
of the small business community. Nominees will
be eligible for the 2016 Small Business of the Year
award given in 2017.
Plan, coordinate and host Chamber University with a goal of 100 or more business men and
women in total attendance. This program will
provide attendees with networking opportunities and educational seminars.
Partner with the SBA, SCORE and ASBTDC
to provide educational seminars for 50 start-up
and 50 young companies on the basic skills and
resources needed to start a small business and
successfully grow a business.
OBJECTIVE: IMPLEMENT DOWNTOWN
MASTER PLAN
Chamber staff will work closely with building
owners, developers, city staff, realtors, and business owners to further the designs and goals laid
out in the Downtown Master Plan.
The Chamber will form an advisory board for
Downtown Rogers, Inc. to focus on the best overall strategies for implementing the Downtown
Master Plan.
Staff will serve as the first point of contact
and liaison between potential business owners,
developers, and building owners and the City of
Rogers when plans concern Downtown Rogers.
OBJECTIVE: ENGAGE IN MINORITY
BUSINESS DEVELOPMENT.
Coordinate networking events for diverse
members of the business community to help
them become more comfortable in growing their
business through networking. At least 100 minor-
ity members of the business community will participate in these networking events throughout
the year.
Continue helping minority entrepreneurs
through the Minority Business Mentorship Program where 12 minority business owners will
have the opportunity to learn important lessons
as well as receive professional advice from their
experienced mentors. This will strengthen the
minority business community and help businesses succeed by sharing knowledge, expertise
and resources.
Encourage minority business participation
in the new NWA BizCon, which will help improve
communication and inclusion within the minority
business community.
Staff will assist five (5) individuals interested
in starting and completing the Minority Business
Enterprise Certification (MBE) program. This program helps minority-owned businesses partner
with larger businesses to gain access to resources
previously not available to them.
Coordinate the efforts of the Minority Business Task Force reaching out to minority-owned
businesses. Minority-owned businesses will
benefit from having an open venue to voice their
concerns. In turn, the task force will make every
effort to address these needs.
Provide specialized assistance to 50 minority business owners by promoting available
Chamber resources or referring them to strategic partners for advice on how to start or grow
their business.
Provide 120 minority business owners and
entrepreneurs assistance with resources and
information on starting and running a successful
business in Northwest Arkansas.
At least 50 minority business owners, leaders
and employees will gain useful skills and knowledge through professional development and educational programs coordinated by the Chamber.
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ENGAGE IN MINORITY
COMMUNITY OUTREACH.
OBJECTIVE:
Continue facilitating meetings between
the Rogers Police Department and the minority community leadership. These meetings
help both parties by bringing concerns to the
table and working on a joint plan to bridge
the gap of communication and cooperation
within the community.
Continue engaging minority leadership,
organizations and media to create solutions
for important issues affecting our community.
Coordinate the minority leadership efforts at
the Rogers Public Schools by developing a plan
for minority student engagement and degree
attainment. Champion diversity and inclusion
initiatives with the school district and help other
public services enhance their existing programs.
November 1, 2016
GOVERNMENTAFFAIRS | 2016 Business Plan
T
HOW WILL GOVERNMENT AFFAIRS IMPACT YOU?
he Government Affairs Division serves as
the link between members and local, state
and federal government by advocating
for pro-business and quality-of-life issues
that are important to Northwest Arkansas. Additionally, Government Affairs engages in activities that
produce long-term positive impacts including voter
registration and education, engagement of members
in the political process and continuously improved
outreach efforts.
ENHANCE THE ROGERS-LOWELL
AREA CHAMBER OF COMMERCE’S CAPACITY
TO EFFECTIVELY INFLUENCE LOCAL, STATE AND
FEDERAL LEGISLATION.
OBJECTIVE:
Respond to Legislators’ requests for assistance
by providing staff support to the 3rd District Caucus, which will improve trust and strengthen ties
with state legislators.
Host three (3) legislative committee meetings
in Northwest Arkansas, which allows the Chamber
to highlight regional areas of need and build support among legislators from around the state.
Continue to develop the Northwest Arkansas Political Action committee (NPAC) by raising
$5,000 for the program. The political action committee can support well-qualified candidates during elections.
Be a presence at the Capitol during the interim
between legislative sessions by attending eight (8)
interim committee meetings. This will help maintain the Chamber’s visibility with legislators and
provide additional networking opportunities.
Work with the Arkansas State Chamber, the
Arkansas Economic Developers, and Chamber representatives from around the state in 2016 for the
passage of SJR16. This will enhance the image of
the Chamber statewide.
source of information on political and government affairs issues.
OBJECTIVE: HELP CHAMBER MEMBERS
UNDERSTAND AND NAVIGATE THE
GOVERNMENTAL PROCESS.
Maximize the reach of the Chamber by utilizing social media to post or tweet at least 25 times
each month about government-related issues,
programs or events of importance to our members.
Host eight (8) Government Affairs Committee meetings with an average attendance of 25
per meeting. These meetings provide an opportunity to discuss legislative issues in-depth and
educate members on critical issues.
AGGRESSIVELY ADVOCATE FOR
PRO-BUSINESS PUBLIC POLICY AND ISSUES.
OBJECTIVE:
TO LEARN MORE ABOUT THE CHAMBER’S
GOVERNMENT AFFAIRS DIVISION, VISIT
ROGERSLOWELL.COM/ADVOCACY.HTML
ESTABLISH REGIONALISM TO
LEVERAGE ECONOMIC DEVELOPMENT FOR
COORDINATED MARKETING, MESSAGING AND
ADVOCACY EFFORTS.
OBJECTIVE:
Strengthen Chamber alliances with Fort
Smith, Little Rock and Northwest Arkansas by
attending two (2) meetings each year with other
metro chambers of commerce and the state
chamber of commerce. This will help staff better
understand legislative needs in their area and utilize their political influence to encourage passage
of pro-business legislation.
Work with other Northwest Arkansas chambers and the NWA Council to develop a regional
legislative agenda. This regional plan will improve
legislation and provide a benefit to the entire region.
Develop media partnership with a multimedia outlet to position Chamber as a
regional, emerging statewide advocate and
Provide staff support to the NWA Emerging
Leaders Political and Government Affairs Workgroup by assisting with one (1) voter registration
effort and hosting a political candidate training
breakfast series targeting young professionals.
Providing an avenue for our emerging leaders to
become involved in government affairs will help
develop future candidates for public office and prepare the next generation of leaders for our region.
Distribute 50 email updates in 2016 that contain information and updates on local, state and
federal issues.
Host Chamber Night receptions before the
City of Rogers and City of Lowell “State of the
City” addresses with 75 Chamber members and
members of the public in attendance. This will
provide an opportunity for members to introduce
themselves to local officials, the realm of public
service, and become more familiar with the issues
facing each city.
Host three (3) state legislative forums during the
fiscal and special legislative sessions in 2016 with an
average attendance of 50 people, which will allow the
public to meet and ask questions of elected officials.
Encourage the minority community to participate in the political process by conducting one
(1) voter registration effort and two (2) educational
forums targeting the minority community.
Provide assistance to members by responding to requests for information and assistance on
government-related issues. Assisting members in
resolving legislative issues helps to strengthen the
business community and economic environment in
Northwest Arkansas.
Maintain 75 percent attendance during each
legislative session to enhance the respectability of
the Chamber and improve influence on legislation.
Draft and advocate for a regional legislative
agenda, with at least 50 percent of agenda submitted as introduced legislation through 2017.
Advocate at federal and state levels for legislation of importance to Chamber members by preparing at least four (4) statements of support and
initiating two (2) calls to action to membership on
legislative and public policy through 2017.
Host four (4) meetings each year with staff
of congressional representatives to strengthen
ties with staff and improve influence and ability
to relay policy positions to the region’s congressional representation.
Create, maintain and promote a new release
of the website with recognizable branding that
will highlight Government Affairs, inform about
regional issues of interest to members and educate about the political process.
OBJECTIVE: PURSUE TRANSPORTATION
INFRASTRUCTURE FUNDING.
Provide support to the Regional Mobility
Authority as needed and participate in all regional
mobility meetings.
Attend two (2) highway commission meetings as well as host the AHTD director and staff at
one (1) event as a way to advocate for new funding from the highway department.
Organize one (1) trip to Washington D.C.
for a minimum of 10 Chamber members. These
trips help educate federal delegation and federal
agencies on Northwest Arkansas needs as well as
assist in driving additional infrastructure dollars
to the region.
5
MEMBERSHIPSERVICES | 2016 Business Plan
T
HOW WILL MEMBERSHIP SERVICES IMPACT YOU?
he Membership Services Division provides over-the-top customer service for
the membership of the Rogers-Lowell
Area Chamber of Commerce by providing valuable services and programming which
delivers a return on their investment. Membership Services impacts the Chamber’s members by
offering business building events and educational
opportunities that support local businesses.
OBJECTIVE: SUPPORT THE CHAMBER’S
MISSION OF “GROWING BUSINESS, BUILDING
COMMUNITY” THROUGH MEMBERSHIP SALES
AND EVENT SPONSORSHIPS.
Sell 350 new memberships in 2016 to support
the Chamber’s goal of 2,200 members in 2016 by
encouraging referrals from Chamber staff, members and volunteers. All staff will be responsible for
recruiting new Chamber members.
Contribute to the profitability of the Chamber by generating $610,000 in gross revenue
(event sponsorships, advertising sales and fees)
to support events / programs in 2016 and deliver
a positive ROI for sponsors.
OBJECTIVE: PROVIDE NETWORKING EVENTS
AND EDUCATIONAL PROGRAMS TO HELP
MEMBERS GROW THEIR BUSINESSES.
Host at least 120 ribbon cuttings for new
members in 2016, attended by members of the
Ambassador committee. These events will create
a welcoming atmosphere for new members and
a strong referral networking group.
Celebrate and recognize the Chamber’s and
its members’ achievements by hosting the Annual
Banquet with more than 900 in attendance.
Promote member businesses while creating a relaxed environment for networking by
hosting 12 (one a month) Coffee Connection
events. At least 40 businessmen and women
will take part in each of these early-morning
networking events.
Plan, coordinate and host four (4) Business-to-Business events with at least 50 in
attendance at each event. This helps members generate new business leads in a fun, yet
structured atmosphere. Host nine (9) Business
After Hours networking events at member businesses with more than 70 people at each event.
Coordinate and host one (1) Benton County
Business After Hours in partnership with other
Benton County chambers of commerce with a
goal of at least 100 members present. Coordinate and host two (2) Joint Business After Hours
in partnership with the Bentonville / Bella Vista
Chamber of Commerce with more than 100
members in attendance.
Engage at least 100 individuals by hosting
one (1) Bowling for Business event. This unique
event provides a relaxed, fun atmosphere perfect for team building and networking.
Boost the local economy by hosting the
annual Buddy Bass Tournament, which attracts
more than 600 fishermen from across the region
to participate. Proceeds from this fun, familyfriendly event go toward economic development projects at the Chamber.
Show appreciation to community and
Chamber volunteers and members by hosting
the annual Chamber Picnic in Lowell with at
least 200 community members present.
Host two (2) golf tournaments (spring and
fall) with more than 150 participants in each.
These tournaments allow participants to network, make contacts and get referrals in a fun,
casual event away from the office.
Plan, coordinate and host two job fairs
(spring and fall) featuring 100 or more exhibitors and over 1,000 job-seekers between the two
events, helping businesses to find candidates
locally in a cost-effective way and job-seekers to
learn about jobs available in Northwest Arkansas.
Host the annual Teacher’s Appreciation
Breakfast and Education Fair with 80 vendors
and 1,000 educators. The event rewards teachers
for their dedication and hard work while providing a welcome to the new school year.
OBJECTIVE: INCREASE THE NUMBER OF
MEMBERSHIP RENEWALS BY PROVIDING
SUPPORT AND MEETING THE NEEDS OF OUR
MEMBERS THROUGH GREAT CUSTOMER SERVICE.
Send new members welcome emails within
24 hours of joining that provides Members Only
section login information. Members can view
referral reports, learn about upcoming events
and programs, and connect with other members
in the Members Only section.
New members will be invited to attend
one (1) Member Orientation to learn how their
involvement in the Chamber will benefit their
business and community.
Members not actively involved in Chamber
events and programs will be encouraged to participate and invited to serve on a committee that
best suits them and their business.
Staff will contact members with invoices past
due 45 days to encourage renewal. Staff will provide information from member referral reports to
communicate the value of membership.
Staff will provide personal customer service
to 100 percent of new members so that their business needs, concerns and expectations are met.
Staff will visit members 60 days after joining
to review referral report, verify reasons for joining, and guide members on how to maximize
their membership.
All members will be contacted and profile
information updated to ensure up-to-date business directory listings.
MEMBERSHIP NETWORKING
AND EDUCATIONAL EVENTS
DATES REMAINING FOR 2016 |
May 25
September 28
November 30
March 17
August 18
April 21
September 15
May 19
October 20
June 16
November 10
July 21
December 15
March 8
August 9
April 12
September 20
May 10
October 11
June 14
November 8
July 12
December 13
March 16
May 18
July 20
September 21
November 16
COMMUNITYDEVELOPMENT | 2016 Business Plan
P
HOW WILL COMMUNITY DEVELOPMENT IMPACT YOU?
rograms in the Community Development
Division impact and enhance the quality
of life in Rogers, Lowell and the region
by improving the lifestyles and amenities
enjoyed by residents as well as attracting newcomers and visitors, and developing leaders for
the future.
DEVELOP FUTURE COMMUNITY
LEADERS | FURTHER LEADERSHIP POTENTIAL
IN BENTON COUNTY
OBJECTIVE:
Coordinate the Leadership Benton County
program with a goal of 40 participants completing the program. This program increases the
number of trained and knowledgeable leaders in
Benton County.
OBJECTIVE: DEVELOP FUTURE COMMUNITY
LEADERS | INTRODUCE PROGRESSIVE
LEADERSHIP SKILLS IN THE ROGERS
SCHOOL DISTRICT
Staff and volunteers will coordinate leadership development activities for high school students within the Rogers School District as a part
of the First Leadership program. Twenty high
school students will graduate from the program
and become more active and knowledgeable
about their community.
T
DEVELOP FUTURE
COMMUNITY LEADERS | CONVENE YOUNG
PROFESSIONALS TO POSITIVELY IMPACT THE
COMMUNITY THROUGH EMERGING LEADERS
OBJECTIVE:
In partnership with the Northwest Arkansas
Emerging Leaders (NWAEL), engage new and young
business professionals in the region by inviting them
to and hosting six (6) professional development
programs that focus on volunteerism, leadership
skills development, and board service. These will be
implemented with consideration of the committee’s
mission statement: “NWAEL exists to engage and connect Northwest Arkansas young professionals through
personal and professional development experiences.”
Increase NWAEL membership by 10 percent
from 663 members in 2015 to more than 730 members in 2016. NWAEL will partner with other community leadership development organizations
to invite new members from across the region.
NWAEL will also implement a new recruitment
effort through networking events.
Workgroups will organize quarterly programs
providing members opportunities to receive personal or professional development experiences.
These will offer a broad range of progressive,
unique learning opportunities.
Establish NWAEL as a pillar for community
enrichment by hosting a minimum of five (5) public service projects. These events benefit different
community groups to ensure a broad reach across
Northwest Arkansas.
NWAEL will incorporate new social media outlets that young professionals utilize, and increase
its presence on existing social media. This includes
developing a refreshed website. NWAEL intends to
reach 500 “Followers” on Instagram (+500%), 1,300
“Followers” on Twitter (+10%) and 880 “Followers”
on Facebook (+10%) in 2016.
SUPPORT EDUCATION.
OBJECTIVE:
Facilitate the Community-based Scholarship
Program, which will award 15 percent of Rogers
Public Schools graduates with scholarships to further their education.
Host a Chamber Night reception prior to
the Rogers Public Schools Annual Report with 75
Chamber members and members of the public
in attendance. This event introduces members to
elected officials and the idea of public service, as
well as issues facing the school district.
Award 650 students at Rogers High School,
Heritage High School and Rogers New Technology
High School with Academic Awards for maintaining a 3.5 GPA for two (2) consecutive semesters.
Honor three (3) outstanding educators in
the Rogers Public Schools District with the distinct honor of “Educator of the Year” award at the
Elementary, Middle and High School levels.
Host the annual Teacher’s Appreciation Breakfast and Education Fair with a goal of 80 vendors
and 1,000 educators participating.
Providing the Region an Ongoing
Source of Diverse Leaders
hrough education, community awareness and hands-on experience the leadership programming of the Community Development Division aims to
provide the region with an ongoing source of diverse leaders at all levels of business expertise that are prepared and committed to serve as catalysts
and sustainers of positive change for the quality of life in the region. The Chamber’s successful Leadership programs, First Leadership, Leadership
Benton County and Northwest Arkansas Emerging Leaders (NWAEL), hone the skills of future and key leaders and provide them with understanding
of and insights into the challenges and opportunities facing the area. Visit RogersLowell.com (Chamber Section) for more details.
Sophomores and juniors residing in Rogers
are eligible to apply, and should meet the following
requirements: a minimum 2.5 GPA; display of leadership potential yet not overly involved in extra-curricular
activities; maintenance of a passing grade in all courses
during participation in the program; and the ability to
attend all First Leadership sessions. Other desired qualities include a need or desire to be involved, a sense of
community interest, the ability to work well with peers,
and a desire to serve as a positive influence on peers.
Class participants meet monthly from August to
May. Sessions focus on local and county government,
education, economy, human services, health care, quality
of life, state government, regional issues, and leadership
skills and theories. Participation in Leadership Benton
County is open to persons 25 years of age or older, living
and/or working in Benton County. The selection committee seeks representation from a cross-section of the
county, reflecting the diversity of the area. Participants
should have a strong interest and commitment to serving
the Northwest Arkansas region.
The Northwest Arkansas Emerging Leaders program is envisioned as a substantive program for dedicated professionals who seek to be actively engaged in
the Northwest Arkansas community. The program is
intended to develop candidates for public and private
boards, commissions and leadership opportunities
as well as to groom individuals to serve and lead our
dynamic community. General membership requires a
brief membership application (available at www.nwaemergingleaders.com/), acceptance of bylaws, mission
statement and core values and a profile on LinkedIn.
7
MARKETINGCOMMUNICATIONS | 2016 Business Plan
HOW WILL MARKETING COMMUNICATIONS
IMPACT YOU?
T
he Marketing Communications Division
impacts the Rogers-Lowell Area, Chamber members and the business community by delivering easily accessible and
up-to-date information about local business and
the community and by sharing information about
the Chamber’s activities and business advocacy.
OBJECTIVE: CREATE AND IMPLEMENT A
2016 ADVERTISING MEDIA CAMPAIGN TO
PROMOTE THE CHAMBER’S MARKETING
COMMUNICATIONS MESSAGING PLATFORM
(KEY MESSAGES THAT TELL THE CHAMBER’S
STORY OF “WHAT WE DO WELL”) AND
TO MARKET THE CHAMBER’S PROGRAMS
/ EVENTS BY TARGETING THREE KEY
SEGMENTS: “SMBS,” “LARGE INDUSTRY /
CORPORATIONS” AND THE “NORTHWEST
ARKANSAS COMMUNITY AT LARGE.”
Staff will negotiate a Media Plan and place
ads monthly featuring the Chamber’s messaging and promoting programs / events. Staff will
write and distribute monthly Press Releases as
required. Staff will pitch media at least once per
quarter. Coverage will be tracked and measured
by number of News Media Stories, Published Feature Articles and Broadcast Feature stories.
OBJECTIVE: UTILIZE TRADITIONAL AND NONTRADITIONAL MARKETING COMMUNICATIONS
CHANNELS TO HELP THE CHAMBER’S
DIVISIONS ACHIEVE THEIR GOALS AND
ACCOMPLISH THE CHAMBER’S MISSION.
Print and distribute 5,000 Annual Reports
and produce monthly Staff Reports to highlight
the Chamber’s accomplishments, deliver key
messaging and demonstrate ROI for Chamber
membership and investment.
Print and distribute 25,000 of The Good Life
tourism / relocation / visitor guides and 10,000
Community Maps to provide convenient offline
access to information potential residents and
visitors need.
Produce a new series of online videos with
CGI Communications that will highlight everything the community has to offer residents, business owners, visitors and people relocating to the
area. The video will be featured on the website
and other channels to allow viewers a quick and
fun way to learn about area attractions, economic
development opportunities, quality of life amenities and much more.
Maintain up-to-date content on RogersLowell.com on a daily basis. Evolve Small Business Toolkit by adding new content quarterly.
Expand the GoCast online video platform usage
to capture and deliver increased video content,
e.g., event coverage, testimonials and announcements from the Chamber. Pilot and test a new
Learning Management System in cooperation
with the University of Arkansas Global Campus
in Rogers and launch (if feasible) a new members
only Learning Center Platform on the website for
a potential 2017 rollout.
Increase unique visitors to the RogersLowell.
com website by enhancing online presence via
NEXT! Ad Agency’s online Reputation Management Services (optimizing Google Search with
Google Plus and securing reviews). Establish new
baseline and build unique visitors back to an average of 10,000 per month for 2016.
OBJECTIVE: MEMBERS WILL RECEIVE TIMELY
AND FREQUENT CHAMBER NEWS AND
INFORMATION BOTH ONLINE AND OFFLINE
FOR EFFECTIVE AUDIENCE REACH.
Staff will write, design and produce two
eNews weekly and one printed newsletter
monthly. The weekly Monday Memo will reach
an average of 2,800 members per week and the
weekly Thursday Calendar at a Glance will reach
an average of 2,750 per week both with an average open rate between 23-27 percent. Staff will
print and distribute an average of 3,750 Chamber
Voice publications per month and post online
to increase readership. Staff will post monthly
Chamber News and Member News on the website and switch messaging at least monthly for
Featured Items on the website home page.
OBJECTIVE: STAFF WILL PROVIDE CREATIVE
SERVICES ON A DAILY BASIS FOR THE
CHAMBER’S DIVISIONS.
Staff will manage and track creative design
and production jobs weekly for the Chamber’s
divisions and programs / events. Staff will update
sales collateral as needed for Membership Services. Staff will produce creative for the new Capital Campaign as needed.
OBJECTIVE: STAFF WILL MANAGE THE
CHAMBER’S BRAND ASSETS VIA QUARTERLY
AUDITS OF COLLATERAL, ADVERTISING,
MESSAGING, PROCESSES AND LIBRARIES TO
ENSURE CONSISTENCY AT ALL TOUCHPOINTS.
OBJECTIVE: CONTENT MARKETING STRATEGY
WILL BUILD ONLINE COMMUNITY, DIALOGUE
AND ENGAGEMENT VIA SOCIAL MEDIA AND
CHAMBER BLOG.
Will be measured by increasing Facebook
“Followers” to 2,850 (+10%), LinkedIn “Followers” to 1,100 (+2%) and Twitter “Followers” to
4,500 (+5%). Continue to evolve Social media
as an effective and convenient forum and channel for the Chamber’s online community to stay
informed about and interact with the Chamber.
Staff will post daily to social media properties.
Staff will post content on the Blog at least once
per month.
Staff will update the brand identity book as
needed. Staff will update the digital logo kit for
members (Proud Member, Outstanding Small
Business of the Quarter and Ambassadors) by the
end of the 1st quarter.
OBJECTIVE: STAFF WILL PLAN, CREATE AND
IMPLEMENT RESEARCH AND SURVEYS FOR
THE CHAMBER AS NEEDED.
Surveys act as a planning tool for the Chamber’s future direction and serves as a scorecard for
members to weigh in on important issues and the
Chamber’s programs and services. These will be
conducted as needed.
VISITROGERS | 2016 Business Plan
V
HOW WILL VISIT ROGERS IMPACT YOU?
isit Rogers impacts the local economy and
community by attracting conventions, sports
and tour groups, and leisure visitors to Rogers, growing hotel, restaurant, and retail business and adding to the quality of life of our residents.
OBJECTIVE: GENERATE OVERNIGHT VISITORS
THAT WILL PRODUCE ROOM NIGHTS FOR ROGERS
HOTELS AND BUSINESS FOR OUR ATTRACTIONS,
RESTAURANTS AND RETAILERS.
Generate 60 leads, book 58 meetings, conventions, sports and group tour events in Rogers resulting in 19,000 room nights, and provide services to
35,000 visitors to Rogers.
Increase hotel tax revenue by five (5) percent.
Identify and engage 50 prospects per month
utilizing MINT, online resources and networking.
MARKET ROGERS AS A PREMIER
DESTINATION FOR LEISURE TRAVELERS,
CONVENTIONS AND SPORTING EVENTS.
OBJECTIVE:
(4) meetings-focused newsletters, and three (3)
sports planner-focused newsletters.
Increase total visitation to VisitRogersArkansas.
com by 25 percent to 200,000.
Grow visitors guide requests from the website
by 10 percent to 600.
Grow overall social media activity and engagement by 25 percent. Publish 20 blog posts covering
Rogers activities and events.
Host or participate in three (3) familiarization
(FAM) tours introducing Northwest Arkansas and
Rogers as a viable destination to travel media, and
meeting, sports and group tour planners.
Offer and provide printing / graphic services to
10 groups, encouraging meeting, sports and group
planners to choose Rogers as their destination.
ESTABLISH CREDIBILITY
AND AWARENESS OF VISIT ROGERS AS
THE OFFICIAL DESTINATION MARKETING
ORGANIZATION OF THE CITY.
OBJECTIVE:
Identify opportunities for participation and
attendance in local groups and organizations such
Spend $200,000 on a mix of digital ads, online as Junior League, Leadership Benton County, Rogers
campaigns and web banners in the best media out- Parks & Recreation Commission, Arkansas Associalets possible to maximize exposure for Rogers.
tion of Convention & Visitors Bureaus, Arkansas HosCreate six (6) new marketing pieces to be used pitality Association, NATA, and Rogers City Council
in mailings and networking that promote Rogers as meetings, fostering support of Visit Rogers initiatives.
a premiere destination for meetings and sports.
Research and enroll in budget appropriPublish four (4) e-weekender newsletters, four ate opportunities for professional development
including Arkansas Governor’s Conference, IOM
Winter Institute, Southeast Tourism Society Spring
Educational Symposium, Destination Marketing
Association International Annual Conference, U.S.
Travel Association ESTO, and others.
Proactively contact business, leisure and civic
editors with story ideas, interviews and photographs
about Rogers’ events, campaigns and newsworthy
developments. Generate monthly article, insertion
or interview in regional media with positive news
about tourism in Rogers.
Reignite the Rogers “Bring It Home” campaign,
involving local stakeholders in the pursuit of meetings and conventions to be held in Rogers, resulting
in four (4) leads for future events.
OBJECTIVE: PROVIDE EXCELLENT CUSTOMER
SERVICE TO ENHANCE THE VISITOR EXPERIENCE
AND ENCOURAGE REPEAT VISITS TO ROGERS.
Monitor and maintain adequate tourism brochure
inventory in the Visitors Center monthly to ensure collateral is up-to-date and fully stocked.
Create and maintain a current and accurate Calendar of Events on VisitRogersArkansas.com.
Refresh current city map, trails map and convention specific restaurant maps quarterly and as needed
for specific groups.
Set up and maintain welcome tables at conferences and special events, providing promotional items
and welcoming services to 35 groups visiting Rogers.
9
Small Business Start-Up Summit |
Thursday, March 29
SAVE THE DATE|
Chamber of Commerce present “Small Business
Start-Up Summit”.
“How to Start a Business in Arkansas” is the
first seminar presented and prepares participants
for the intensive business planning process. Find
out the major steps crucial to starting a business,
identify key issues that affect your business success, and discuss start-up requirements as well as
common pitfalls you will face as an entrepreneur.
The Walton College Arkansas Small BusiThe second seminar “How to Write a Business and Technology Development Center ness Plan” discusses the business planning proand event co-sponsor the Rogers-Lowell Area cess in detail.
Small Business Start-Up Summit
Thursday | March 29, 2016
9:00 a.m. - 3:00 p.m.
317 W. Walnut | Rogers
$95 for the Public ($65 for Chamber members)
FREE for US Veterans and U of A Staff, Students & Faculty
The third seminar “Business Financing
Options” explores the many funding options for
entrepreneurs such as SBA backed loans, micro
loans, and traditional, in-house bank loans and
the details for all these options.
Pre-registration is required at sbtdc.uark.edu.
Center training program sponsors 2016
are Great Southern Bank and Arvest Bank. FREE
40 and 30 page workbooks included! Call (479)
575-5148 for more information. Complimentary breakfast items, snacks, drinks, and lunch
are provided.
ABOUT THE PRESENTERS |
Bill Fox
Center Director
[email protected]
Martha Londagin
Business Consultant
[email protected]
Bill Fox is the Center Director of the Walton
College Arkansas Small Business and Technology
Development Center at the University of Arkansas in Fayetteville. He joined the Walton College
ASBTDC as business consultant in 2007 and
became Center Director in 2015. Bill oversees all
operations of the center and works with small
business clients on various types of business
issues such as financing options and the loan
process, preparation of financial projections,
market research, business planning, marketing,
and financial management. He also works closely
with NWA community resource partners of the
center such as area commercial lenders, chambers of commerce, and other university colleges
and departments.
Before joining the Walton College ASBTDC,
Bill was a former small business owner, having
developed and operated a retail gift concept
store and a catering company. He also has lending experience as a banker/loan officer with Bank
of America and has worked in higher education
as director of a student enterprise program at
the University of Pennsylvania, as coordinator
for a disability services program at Broward (FL)
Community College, and as a job developer for
Florida Atlantic University.
He holds a Bachelor’s Degree in Business
Administration from Florida Atlantic University
and an MBA from West Virginia University.
Martha Londagin is a Business Consultant with
the Walton College Arkansas Small Business and
Technology Development Center. She works with
small business clients on various types of business
issues such as financing options and the loan process, preparation of financial projections, market
research, business planning, marketing, and financial
management. She is the center’s business consultant for all client small business traditional and social
media marketing plans. Martha also coordinates
media relations and marketing efforts on behalf of
the Walton College ASBTDC and oversees its small
business training seminar program and community
resource development partnerships with area chambers of commerce and other business development
associations of the eight-county region of Northwest
Arkansas. Martha joined the Walton College ASBTDC
in 2012 as the Training Coordinator.
Martha and her husband have owned a new
and used automotive dealership and a wholesale
auto business for over ten years. She has a bachelor’s degree from the University of Arkansas and
was a high school English and Communications
teacher prior to graduating from the School of Law
at the University of Arkansas where she earned
her Juris Doctor. She practiced law in Northwest
Arkansas and Northeast Oklahoma for over twelve
years with her practice primarily devoted to representing banks, corporations, and small businesses
in the legal areas of collections and general civil
litigation. Most recently, she was a foreclosure and
bankruptcy supervisor for a large NWA financial
institution and is currently a licensed attorney in
Arkansas and Oklahoma.
Three Big Events Coming Up on
Chamber Calendar | Save The Dates
MARINE
&A
FORD
AD
TV
BR
25th Annual Bradford Marine &
ATV Buddy Bass Tournament
Saturday, April 30
Presenting Sponsor |
Prairie Creek Marina Pavilions |
Beaver Lake Near Rogers
Gold Sponsors |
REGISTER NOW |
T
RogersLowell.com or Registration Form
he annual Buddy Bass Tournament is
a fundraising and community development event. Proceeds are directed
toward economic development projects of the Rogers-Lowell Area Chamber of
Commerce. The tournament attracts hundreds
of local fishermen each year and features a fun
weigh-in attended by a large crowd who come
to watch the tournament’s prize giveaways,
enjoy food and entertainment. Sponsorships
are still available. Register at RogersLowell.com
or inside any Bradford Marine & ATV location.
Big Bass Sponsors |
Northwest Arkansas Spring
Job Fair
Presenting Sponsors |
Wednesday, May 11
Frisco Station Mall
100 N. Dixieland Rd. | Rogers
REGISTRATION ONLINE OPENS SOON!
T
he Chamber will be hosting both a spring and
fall job fair for Northwest Arkansas this year.
These job fairs provide local business and industry opportunities to connect with local and
regional job seekers, especially important as economic
development continues to rebound and more jobs are
created for the workforce. Call (479) 636-1240 if you are
interested in sponsorship opportunities.
2016 Spring Golf Tournament
Monday, May 16
Tee Times | 8:00 a.m. & 1:00 p.m.
Shadow Valley Country Club
7001 Shadow Valley Rd. | Rogers
REGISTER NOW |
RogersLowell.com or Registration Form
Insert (inside this Chamber Voice issue)
T
reat yourself, reward employees and say
thank you to clients at the Spring Golf
Tournament, a four-person scramble with
shotgun start times of 8:00 a.m. and 1:00
p.m. It’s going to be a fun day at Shadow Valley
Country Club with contests and prizes, goodies,
snacks, beverages and delicious food. You’ll enjoy
networking on the course and the 19th Hole Party
immediately following play. Hole sponsorships are
still available. Register at RogersLowell.com or with
the insert inside this newsletter.
11
December 2015
Welcome NEW MEMBERS |
January 2016
Ace Quality Construction
C.J. Stephens
108 Hailey Dr., Centerton
(479) 877-0143
Construction - Commercial
The House
Steven Sexton
1704 W. Industrial Dr., Rogers
(501) 655-1252 | welcometothehouse.com/
Churches
Russet Rose
Cori Spears
5212 W. Village Pkwy., Ste. 10, Rogers
(479) 657-2768 | therussetrose.com/
Boutiques & Specialty Shops
Arbor Vitae Chiropractic
Dr. Tom Niemela
Bentonville
(573) 690-5958 | Find Us On Facebook
Chiropractors
Joe Gunnels Tours
Joe Gunnels
P.O. Box 24, Eureka Springs
(479) 253-6852 | joegunnelstours.com
Tourist Information
Signature Bank of Arkansas - Bentonville
Shannon Crain
700 S.E. Walton Blvd., Ste. 2, Bentonville
(479) 254-2970 | sbofa.com
Banks
Barnes Business Development
Debi Barnes
Rogers
(479) 899-7060
Promotional Products
Johnson Insurance Agency
Kevin Johnson
805 N. 20th Pl., Ste. 1, Rogers
(479) 903-7088 | johnsoninsurancenow.com
Insurance
Signature Bank of Arkansas - Fayetteville
Kyle Cupp
3878 N. Crossover Rd., Ste. 20, Fayetteville
(479) 684-3700 | sbofa.com
Banks
Best of Northwest Arkansas
Lynn West
(479) 586-3018 | nwatravelguide.com
Tourist Information
Grace Judson
Holiday Island
(760) 521-5720 | gracejudson.com
Consulting - Business & Management
Buffington Homes of Arkansas
Juliana Salazar
2826 E. Joyce Blvd., Fayetteville
(479) 251-1106 | buffingtonhomesar.com
Real Estate - Developers and Investors
Kasey Kinney Photography
Kasey Nichols
Rogers
(806) 470-2893 | kaseykinneyphotography.com
Photographers & Studios
Signature Bank of Arkansas - Springdale
Kayla Spradling
1071 Har-Ber Lakes Dr., Springdale
(479) 361-6677 | sbofa.com
Banks
Christopher Boothe Massage Services
Christopher Boothe, LMT
314 N. 13th St., Rogers
(479) 366-9657 | chrisboothelmt.com
Massage Therapy
New Province Brewing Co.
Derek McEnroe
1310 W. Hudson Rd., Rogers
(479) 531-3233 | newprovincebrewing.com/
Breweries
Colonial Life - Susan Weller
Susan Weller
Rogers
(479) 544-6057
Insurance
Ouroboros International
Rose-Marie Speck
3511 S.E. J St. #147, Bentonville
(501) 291-1858 | ouroborosinternational.com/
Coaching - Business & Personal
Core Brewing Company - XNA Brew Pub
Jeff Genova
1 Regional Airport Blvd., Bentonville
(479) 111-1111 | corebeer.com
Breweries
Papa Bear Productions Karaoke & DJ Service
Andrea Vannoy
Rogers
(479) 270-4782 | Find Us On Facebook
DJ Services
Grounds Guys
John Ivy
Centerton
(479) 685-3688 | groundsguys.biz
Landscape Design/Installation
Porter Construction
Nathan Bingham
3821 McClure Dr., Rogers
(479) 273-2866 and (479) 544-2455 | porter1.com
Contractors - Building, General, Home
Guest Inn
Sunil Panchal
1601 S. 8th St., Rogers
(479) 636-1733 | guestinnrogers.com
Hotels
Rogers Catfish House
Marilyn Hawkins
(479) 935-9211 | rogerscatfishhouse.com
Restaurants - Seafood
Sugar Lily Floral Designs
Amy Glass
2882 W. Walnut St., Ste. 8, Rogers
(479) 246-0000 | sugarlilyfloraldesigns.com
Florist
VFW Post 3031
Charles Noeltner
11160 N. Old Wire Rd., Rogers
(479) 636-7042 | vfwpost3031.com
Organizations
Vibrant Motors, LLC
Robert Sult
125 N. Bloomington St., Lowell
(479) 464-8882
Automobile Dealers - Used
December 2015 | January 2016
MCLARTY DANIEL FORD CHRYSLER
DODGE JEEP RAM
2201 S.E. Moberly Lane, Bentonville
CHRISTOPHER BOOTHE MASSAGE SERVICES
314 N. 13th St., Rogers
MERCY EMS - HICKORY CREEK
15645 E. Highway 264, Lowell
ROGERS CATFISH HOUSE
Ribbon Cutting Ceremony Sponsor |
SAVE THE DATE |
Learn more about your Chamber of Commerce and the programs that benefit you and your
business at Member Orientation.
Here’s an opportunity to familiarize yourself
and your employees with all of the benefits available through your Chamber membership.
You’ll learn more about the Chamber’s website and how it helps to promote your business,
and more about Chamber advertising media to
incorporate into your marketing plan.
Member Orientation is offered every other
month during the year. This orientation is beneficial
for new members, members that want a refresher
on what the Chamber has to offer and new company representatives.
It’s an excellent overview of Chamber networking events and other programs all designed
to help grow your business and make the most of
your membership.
Member Orientation is conducted by members
of the Small Business Council and is free and open
to all members.
Please register as space is limited to the first
30 respondents.
Wednesday, March 16 | 8:30 a.m. - 10:00 a.m.
317 W. Walnut St. | Rogers
Free and Open to Members
Registration Required
Platinum Sponsor |
13
December 2015
MEMBERSHIP RENEWALS |
January 2016
30+ years
Moser Corporation - 69 years
Shofner’s Office Supply - 65 years
Farmers Protective Mutual Insurance Company - 63 years
Kennametal Inc. - 63 years
Arvest Bank - 60 years
Mercy Health Northwest Arkansas - 60 years
Carroll Electric Cooperative Corporation - 53 years
pb2 architecture + engineering - 53 years
SourceGas Arkansas Inc. - 50 years
Village Insurance, Inc. - 50 years
WestRock - 50 years
McGoodwin, Williams & Yates, Inc. - 48 years
Hinson & Company, Inc. - 47 years
Kurt’s Furniture - 43 years
Ozark Fence Co., Inc. - 43 years
Realty Title - 40 years
Tyson Foods, Inc. - 40 years
War Eagle Mill, Inc. - 39 years
Executive Coffee Services - 38 years
Winter Moving & Storage - 38 years
HUNT VENTURES - 34 years
Office of Human Concern - 33 years
Ozark Arts & Crafts Fair/The War Eagle Fair - 31 years
Stribling Inc. - 31 years
21-30 years
All Weather Heating & Air Conditioning
ArTech PC
CRJW
First National Bank of NWA
Hampton Inn Motel
iHeartMedia
Jordan’s Printing Company
McDonald Eye Associates
Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C.
Owens Janitorial Service
Prairie Creek Association
Professional Business Systems
Ride-Rite Auto Sales, Inc.
Rogers Apartments
Thrasher & Chambers Inc.
Unruh Chiropractic & Wellness Center
Verizon Wireless
11-20 years
AAA Business Systems, Inc.
Abuelo’s - Mexican Food Embassy
Bailey & Oliver Law Firm
Best Sign Group
Carpet One Floor & Home
CFSI Financial Services, Inc.
Elite Title Company, Inc.
Galvan’s Digital Systems
H & R Block
Hobbs State Park - Conservation Area
Hudson Appraisals, Inc.
Inland Waste Solutions, LLC
Jeremy D. Smith, DDS, PA
Ken Berley, D.D.S., LTD
Larson’s Language Center
Lindsey & Associates - Martha Prowell
Lindsey & Associates - Meza Harris
Literacy Council of Benton County, Inc.
Macadoodles Liquor - Missouri
Marvin’s Savers Club
Northwest Arkansas Food Bank
Northwest Arkansas Home Builders Association
Outback Steakhouse
Ozark Regional Transit
PeaceKids Learning Center & Preschool
Pig Trail Harley-Davidson
PostNet - Village on the Creeks
Residence Inn by Marriott
Rick McLeod - Farmers Insurance Group
Shelley M. Parson Insurance Agency
SOHO Clothiers
Transplace
United Bank
Year Round Lawncare/Lexa’s Pottery
6-10 years
3W Magazine
Advanced Telecom Group
Alexander Open Systems - AOS
Bogle Properties
Broadaway Printing
C.R. Crawford Construction
Children’s Advocacy Center of Benton County
Circle of Life Hospice
CED
Crystal Bridges Museum of American Art
Robert Adair, D.D.S. and Heather Adams, D.D.S.
Fleming Electric, Inc.
Friendship Community Care
Good Steward Pet Sitting Service
Helms Chiropractic, P.A.
Helping Hands, Inc.
HoganTaylor LLP
The House of Prayer
Humane Society for Animals, Inc.
Jamie’s Notebook
Janacek Construction
JKJ Architects, PLLC
KFSM TV-5 / KXNW TV-34
Kirby’s Kupcakes
Leisurescapes, Inc.
McKee Foods Corporation
Midland Construction, Inc.
Milestone Construction Company, LLC
Nestle Walmart Team
Old Town Autobody & Sales, Inc.
The Poultry Federation
Precision Fitness
RB
Rogers Community School Recreation Association
Sharum’s Garden Center NWA, Inc.
Stout Executive Search
Taco Bell
TekTrendz, LLC
Thomas Fence
Tire Tracks
Tung Yung International (USA) Inc.
Washington Regional Foundation
2-5 years
A & B Distributors of Arkansas, Inc.
Able Electric, Inc.
Joe Aiello
APEX of Northwest Arkansas
B&B Heating& Air, Inc.
Beaver Lake Vacation Rentals, LLC
Belle Journee Spa
Capstone Commercial Advisors, LLC
Chennai Café
Comfort Keepers
Comstock Conflict Resolution Services
Custom Design Hair
Dilbert Consulting Group
Dunk Fire & Security, Inc.
Elkins Design
England Family Dental
Everett Buick GMC
Freddy’s Frozen Custard & Steakburgers
Genco
The Great Passion Play
Harvey Pediatrics, PLLC
State Representative Grant Hodges
Keith, Miller, Butler, Schneider & Pawlik, PLLC
The Markham Group
Mellow Mushroom
Mojitos Modern Mexican Grill
Mountain Spring Water Company
Mountain Water Cabin, LLC
New Life Graphics Inc.
Oakley Chapel United Methodist Church
The Party Place
Pilgrims Rest RV Park
Real Medical Management
Rogers Bowling Center
Rogers Learning Center
Rogers Youth Baseball
SimpleX Payroll
Technical Machinery Sales
The UPS Store
1 year
The Artist Evolution
Core Brewing Company - Rogers Brew Pub
Deaf United Organization
Farmers Insurance - Scott Satterlee Insurance
Morrow Heat & Air
Preston and Company
Rick’s Bakery
Chamber Networking & Educational Events
The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn.
For more event details and to register, visit us online at RogersLowell.com.
Location:
Hosted by:
Presenting Sponsors:
Arvest Bank
George Nunnally Chevrolet
March 8, 2016
Razorback Foundation, Inc.
Professional Business Systems - PBS
2905 S. Walton Blvd., Ste. 5 | Bentonville
Location:
Hosted by:
Presenting Sponsor:
Cherokee Casino & Hotel
March 17, 2016
Sunrise Seminar Series
Presenting Sponsor:
First Western
Sunrise Seminar Series
Breakfast Sponsor:
March 2, 2016
The Promenade Apartments
The Promenade Apartments
at Pinnacle Hills
at Pinnacle Hills
4101 W. Huntington Dr., Rogers
Speaker:
Topic:
Corry Hull
Legacy Capital Group
Healthcare Reform Update
for Small Employers
Location:
Address:
Northwest Arkansas Board
of Realtors Event Center
314 N. Goad Springs Rd., Lowell
Speakers:
Topic:
Whataburger
Presenting Sponsor:
Crain Automotive Team
Gold Sponsors:
May 25, 2016
8:00 a.m. - 10:00 a.m.
Cox Business
KFSM TV-5 / KXNW TV-34
Presenting Sponsor:
Sam’s Club
March 29, 2016
9:00 a.m. - 3:00 p.m.
Bill Fox, Center Director
Martha Londagin, Business Consultant
Arkansas Small Business and Technology
Development Center
Small Business Start-up Summit
Advertising with the Rogers-Lowell Area Chamber of Commerce
Your Banner Ad Here
THE GOOD LIFE
Advertise in the annual tourism and
relocation print guide (also published online) featuring maps, restaurants and lodging lists, regional activities and attractions,
and resources for visiting, living, working
and playing in the Rogers-Lowell Area. Your
message is printed in over 25,000 copies
distributed to tourists, business travelers,
new residents, current citizens and convention attendees. Call to reserve your space in
the 2016-2017 issue now.
ROGERSLOWELL.COM
Advertise online in the Chamber’s
website and reach thousands of unique visitors each month. Paid advertising options
include leaderboard ads (at the top of highly
visited web pages), featured banners on select web pages and enhanced listings. Free
online options include listing your business
in the website’s Business Directory, offering
eCoupons, sharing events in the Community
Calendar and posting news in the Members
News section with links to your website.
CHAMBER VOICE
Advertise and place promotional
inserts in the monthly printed newsletter
(also published online) that’s mailed to
nearly 4,000 members at the first of each
month. It’s an affordable and cost effective way to promote your business brand,
products and services to decision-makers.
Ads are due on the 10th and inserts
due on the 15th of the month prior to each
issue. Call for an Advertising Contract now.
ENEWSLETTERS
On Mondays (Monday Memo) and
Thursdays (Calendar at a Glance) the
Chamber communicates weekly to over
5,000 members, business leaders and
qualified buyers via professionally produced emails. Provide us your banner ad
(design not included) by the last Friday
of the month to advertise in the upcoming month’s issues. Call for an Advertising
Contract now.
15
317 West Walnut Street
Rogers, Arkansas 72756
RogersLowell.com
Paid for through Periodical “Chamber Voice”
(USPS 492950) is published monthly in January,
February, March, May, June, July, August,
September, October November and December;
(semi-monthly in April) by the Rogers-Lowell
Area Chamber of Commerce, Inc., 317 West
Walnut, Rogers, AR 72756. Periodical postage
paid at Rogers, AR.
POSTMASTER send address changes to:
ROGERS-LOWELL AREA CHAMBER OF
COMMERCE NEWSLETTER, 317 West Walnut,
Rogers, AR 72756.

March 2016: 2016 Business Plan - Rogers

Transcription

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