Design Deutschland – functional, distinct
Transcription
Design Deutschland – functional, distinct
Design Deutschland – functional, distinct, unobtrusive Functional, distinct, and unobtrusive Design Deutschland 2011 If you search for a specifically German approach to design then you invariably come upon the idea, developed in the opening decades of the 20th century, that, to put it simply, design is defined primarily as solving problems for people. The German Werkbund, founded in 1907, the Bauhaus of the 1920s, and the Ulm College of Design in the 1950s and 1960s all promulgated the idea of a comprehensive design of our surroundings – and were among the defining institutions of Modernism. For over half a century now, the German Design Council has been entrusted with the task of publicly communicating this outlook. The core message: Design is there to develop solutions for interaction between human and product and, in a more over-arching sense, solutions for the socio-cultural changes in industrial society.This is the mindset that continues to inform German design today, with its cool, nofrills approach. Cool, no-frills aesthetic Superficial emotions tend to be few and far between in German product design. Even an admittedly highly emotive product as a Porsche 911 was masterminded by Ferdinand Alexander Porsche with the intention of creating a vehicle as neutral as possible. He did not succeed, and instead came up with a veritable icon. Because the shape has survived for the last 45 years, without having been appreciably changed. And in addition to the sports car from South Germany there are countless other long-sellers that shape the face of design in Germany. Peter Raacke’s Mono A cutlery (1959), Günter Kupetz’ mineral water bottle (1969), Rolf Heide’s SL cupboard system for interlübke (1963), Richard Sapper’s Tizio luminaire for Artemide (1972) or Dieter Sieger’s Tara faucet system for Dornbracht (1991) became icons of everyday life precisely because to this day with their unparalleled design clarity hardly show any signs of visual wear-and-tear. Modernist materials German design was from the outset very well received world-wide precisely because of its clarity. Thus, the global success of many product brands in the consumer goods and capital goods industries can be attributed to the fact that they could be smoothly integrated into everyday life in all Western industrial societies. Steel, plywood, plastic and glass formed German design’s preferred materials. These are the classical Modernist materials, used everywhere in the industrialized world and whose national anonymity likewise attested to their immense symbolic reach. The globalized product was in fact already a reality well before the debate on what it should look like picked up of late. As of a few years we have been seeing renewed stronger international interest in German design. Even if an Apple iPod could have any shape given that a microchip does not say what shape would be most appropriate for the design cladding it, British designer Jonathan Ive chose a formal language for it that is amazingly similar to the Braun design created by Dieter Rams in the 1960s. Presumably, the Audi TT designed by Peter Schreyer in 1998 was the first product to prompt the global design community to focus on Germany again. Schreyer had the postmodernism of today pretty much resemble the modernism of the early 20th century: an automobile that was made of such radically simple circular shapes that it could have been generated in the Bauhaus’ future lab. Shaped by corporate brands The fact is that German design’s unobtrusive appearance remains one of its most striking characteristics. This applies not only to the products but also to their protagonists. Designers who take the limelight and adopt the stance of an artist remain an exception in Germany, such as Luigi Colani, who is still a very controversial figure in the country. Jil Sander is most clearly such a high-profile figure in the field of fashion. But even Dieter Rams, the defining designer of technological minimalism, is only an icon for the international design community, followed perhaps by Konstantin Grcic for the subsequent generation.German design remains shaped not by designer-stars, but by corporate brands. Audi, BMW, Mercedes-Benz, Dornbracht, Erco, interlübke, Miele, Rosenthal, WMF – to name but a few. At first sight, these are anonymous industrial brands, as only few are familiar with the personalities behind the appearances. The specifically German element: In hardly any other country are there so many strong brands that stand out for a clear and unmistakable corporate identity. Today, with their emphatic designs, the brands communicate attractive values, lifestyles and modes of identification for global target groups. Perhaps not spectacular, but always clearly recognized, and therefore globally very competitive. Victor Margolin, 1996 in: form 154/155, 2/3, 1996, p. 9. “Certainly, the myth of German design does exist – that clearly designed minimalist shape – quality is the term that immediately occurs to me in that context.” „Sicher, es gibt den Mythos vom deutschen Design – die klar gestaltete minimale Form – Qualität ist der Begriff, der mir dazu sofort einfällt.“ 01 Busch-iceLight LED light system Design Hadi Teherani Company ABB/BUSCH-JAEGER www.abb.com 02 DUO 2 Textile acousticpanels Design gestalttransfer Company acousticpearls GmbH www.acousticpearls.de 03 Home Traveller Storage furniture Design Anne Lorenz → Looking for a distributor or a producer www.annelorenz.com 04 Form 1382 Porcelain Design Hermann Gretsch Company Arzberg Porzellan GmbH www.arzberg-porzellan.com Young Designer My First Arzberg 05 Porcelain Heike Philipp Design Arzberg Porzellan GmbH Company www.arzberg-porzellan.com Cucina Insalata 06 Porcelain Beate Wöhrle Design ASA Selection GmbH Company www.asa-selection.de T1 Premium headphones 07 Inhouse Design beyerdynamic GmbH & Co. KG Company www.beyerdynamic.de T 5 p 08 Premium portable headphones Inhouse Design beyerdynamic GmbH & Co. KG Company www.beyerdynamic.de 09 T 50 p Portable headphones Design Inhouse Company beyerdynamic GmbH & Co. KG www.beyerdynamic.de 10 Braun Satin Hair Brush with IONTEC Design Christine Hielscher, Phong Vu (Braun Design) Company Braun GmbH www.braun.com 11 easy pieces Sofa Design Kati Meyer-Brühl Company brühl www.bruehl.com 12 powder Chair Design Kati Meyer-Brühl Company brühl www.bruehl.com LAMY pico white Ballpoint pen 13 Franco Clivio Design C. Josef Lamy GmbH Company www.lamy.de Transfer Cutting board 14 chris&ruby Design Christoph Männchen, Ruby Piterek Young Designer Looking for a distributor ← www.chris-ruby.de CONCORD TRANSFORMER T 15 Car seat White ID Produktdesign Design CONCORD GmbH Company www.concord.de JALIS upholstered furniture 16 Jehs + Laub Design COR Sitzmöbel Company Helmut Lübke GmbH & Co. KG www.cor.de „Wenn man die Stereotypen natio einen kurzen Nenner bringen wol deutschem Design gleichzeitig lyr beunruhigend und aufklärend, ge “To briefly summarize the stereot then, the notion of German desig systematic, disturbing and elucid Paola Antonelli, 2000: Deutschland kommt vom Mars, Italien von der Ve in: Design 4:3 – Fünfzig Jahre italienisches & deutsches Design (50 year Bundesrepublik Deutschland GmbH , Bonn, 2000, p. 16. naler materieller Kultur auf lte, so wäre die Vorstellung von isch und systematisch, fürchtet und einflußreich.“ ypes of national material culture n would be both lyrical and ating, feared and influential.” nus (Germany comes from Mars, Italy from Venus) s of Italian & German design), Edt. Kunst- und Ausstellungshalle der 17 babuschka iPad sleeve Design Anke Rabba, Katrin Kuchenbecker Company dekoop GmbH www.dekoop.de 18 JOIN TABLE Table Design DING 3000 Product Design → Looking for a producer www.ding3000.com 19 EC03 EUGENE Lounge chair Design Stefan Diez Company e15 Design and Distributions GmbH www.e15.com 20 Logotec LED Spotlight Design Inhouse Company ERCO GmbH www.erco.com Young Designer MOA Basket series 21 Eva Marguerre & Marcel Besau Design Young Designer www.eva-marguerre.de PIN 22 Floor lamp Inhouse Design florian schulz gmbh Company www.florian-schulz.de TOLED 23 Desktop lamp Inhouse Design florian schulz gmbh Company www.florian-schulz.de Crown 24 Lamp series Formfjord Design Young Designer www.formfjord.com 25 CONOFLAT Shower tray Design Sottsass Associati Company Franz Kaldewei GmbH & Co. KG www.kaldewei.de 26 GROHE Rainshower® Natural Colours Collection Hand shower Design Inhouse Designteam Company GROHE AG www.grohe.de 27 iBox Desktop storage unit Design Piltz Design, Münster Company HAN-Bürogeräte GmbH & Co. KG www.han-online.com 28 Moody Couch Design Hanna Emelie Ernsting → Looking for a producer www.hannaernsting.com Young Designer Wilhelm Wagenfeld, 1954 Design x 50. Zitate, (Design x 50, quotes), Edt. Rat für Formgebung/German Design Council, Frankfurt am Main. “When we think of shaping industrial products, we are less concerned with the object itself then we are with its meaning and purpose.” „Wo wir an die Formbildung industrieller Erzeugnisse denken, geht es weniger um den Gegenstand selbst, als um seinen Sinn und Zweck.“ „Ein selbstverständliches Produkt zu gestalten, ist wohl die schwierigste Aufgabe, die man sich stellen kann.“ “Designing a self-evident product is probably the most difficult task that anybody can take on.” Otl Aicher, 1991 Design x 50. Zitate, (Design x 50, quotes) Edt. Rat für Formgebung/ German Design Council, Frankfurt am Main. Vaiss.eau 29 Pendant luminaire Hanna Krüger Design Looking for a distributor or a producer ← Young Designer www.wird-etwas.de FIR 30 Coat Stand Hannes Gumpp Design Looking for a distributor or a producer ← Young Designer www.hannesgumpp.com Hansgrohe Raindance E 240 Head shower 31 Phoenix Design GmbH & Co. KG Design Hansgrohe AG Company www.hansgrohe.com Axor Bouroullec 32 Washbasin Ronan & Erwan Bouroullec Design Hansgrohe AG Company www.hansgrohe.com 33 Axor Bouroullec 3 hole basin mixer Design Ronan & Erwan Bouroullec Company Hansgrohe AG www.hansgrohe.com 34 EPOS Table Design Michael Schneider / designschneider Company Heinrich Rotterdam GmbH & Co. KG, RODAM www.rodam.de 35 MAGNUS Leisure furniture Design formmodul – Guido Franzke Detlef Fischer Company HEINZ KETTLER GmbH & Co. KG www.kettler.de 36 Pai Seat cushion Design Bernadette Ehmanns Company HEY-SIGN e.K. www.hey-sign.de nanoshell Glasses 37 Inhouse Design ic! berlin brillen gmbh Company www.ic-berlin.de loomini 38 Table lamp ideenfischa Produktdesign, Markus Fischer Design Looking for a distributor ← Young Designer www.ideenfischa.de cubex 39 Cabinet system Werner Aisslinger Design interlübke Gebr. Lübke GmbH&Co. KG Company www.interluebke.de doppel_hoppel 40 Rocking horse/Kids table Thomas Wehage Design kaether & weise gmbh Company www.kaetherundweise.de „Design ist unsichtbar.“ “Design is invisible.” Lucius Burckhardt, 1995: Design ist unsichtbar (Design is invisible). Erschienen anläßlich der Auszeichnung von Lucius Burckhardt mit dem Bundespreis für Förderer des Designs 1995 (Published for the award of Lucius Burckhardt with the Federal Award for Design Promotion 1995), Edt. Hans Höger, Rat für Formgebung/German Design Council, Ostfildern, 1995, p. 19. Dieter Rams, 1995: Weniger aber besser = Less but better. Hamburg, 1995, p. 26 “Good design is unobtrusive. Products that fulfil a purpose are like tools. They are neither decorative objects nor works of art.” „Gutes Design ist unaufdringlich. Produkte, die einen Zweck erfüllen, haben Werkzeugcharakter. Sie sind weder dekorative Objekte noch Kunstwerke.“ 41 MAVERICK Chair Design Birgit Hoffmann Company Karl Friedrich Förster - KFF Design www.kff.de 42 UNIQUE Armchair Design formmodul Company Karl Friedrich Förster - KFF Design www.kff.de 43 HADAR Armchair Design Kramhöller – Werkstätte für Möbelbau Company Kason GmbH & Co. KG www.kason.de 44 Hausnummer "EXTRA" House number Design Jochen Korn Company Korn Produkte www.korn-produkte.de Programm 8000 45 3 seater Porsche Design Studio Design Kusch+Co Company Sitzmöbelwerke GmbH & Co KG www.kusch.co Comptoir 46 High desk Oliver Conrad Design Lambert GmbH Company www.lambert-home.de Lola 47 Bread crock Laura Straßer Design Looking for a producer ← Young Designer www.laura-strasser.de VarioLED Flex Venus 48 Flexible fluorescent tube Inhouse Design LED Linear GmbH Company www.led-linear.de „Vor allen Dingen ärgere ich mich unbesehen Standards übernehme weil sie gut sind, sondern weil sie “More than anything else, I get an so unquestioningly accept standa because they are good but becaus Erik Spiekermann, 2011: „Mein Lieblingsbuchstabe ist das kleine a.“ De („My favorite letter is the little a.“ The graphic designer Spiekermann ab http://www.dradio.de/dkultur/sendungen/thema/1386427/, 24 March darüber, dass Leute so n, die Standards sind, nicht Standard sind.“ noyed by the fact that people rds that are standards not e they are standard.” r Graphikdesigner Spiekermann über seine Passion für Schriften. out his passion for scripts.) 2011. Programm HFG Ulm, 1951 Design x 50. Zitate, (Design x 50, quotes), Edt. Rat für Formgebung/German Design Council, Frankfurt am Main. “Performance and competitiveness are largely dependent on the shape of a product.” „Leistungsfähigkeit und Konkurrenzfähigkeit sind weitgehend von der Form eines Produktes abhängig.“ linea1_everyday table 49 Table Inhouse Design linea1 Company www.linea1.de linea1_mr 50 Magazine rack Inhouse Design linea1 Company www.linea1.de Elias & Son Side tables 51 llot llov Design Looking for a producer ← Young Designer www.llotllov.de de-light 52 In-flight tableware Volker Klag, Daniel Knies Design LSG Sky Chefs Catering Logistics GmbH Company www.lsgskychefs.com 53 SILVER SURFER TL Desk luminaire Design neunzig° design Company Ludwig Leuchten KG www.ludwig-leuchten.de 54 Single Master rubbish bin Design Inhouse Company M. Westermann & Co. GmbH www.wesco.de 55 Conference-Set Porcelain cup and wooden tray Design Inhouse Company Mahlwerck Porzellan GmbH www.mahlwerck.de 56 Gratino Porcelain bowl and cuttery Design Nimtschke Design Company Mahlwerck Porzellan GmbH www.mahlwerck.de Mike Meiré, 1997 in: Design Report 09, September, 1997, p. 66. “German design is good and high-quality – functional, long-lasting, intellectual, with social responsibility.” „Deutsches Design ist gut und wertig – funktional, langlebig, intellektuell, mit sozialer Verantwortung.“ 57 FLOOR 95 Hallway furniture Design Mark Braun www.markbraun.org 58 Young Designer perelin Lamp series Design Markus J. Becker → Looking for a producer www.markusjbecker.de 59 Young Designer Polite Light Lamp Design Martin Born mborn.com 60 Milan Mercedes-Benz "Aesthetics 125" Sculpture Design Mercedes-Benz Designteam Company Daimler AG www.daimler.com Young Designer CM 5000 Countertop coffee maker 61 Inhouse Design Miele & Cie. KG Company www.miele.de DGC 5080 XL 62 Steam cooker Inhouse Design Miele & Cie. KG Company www.miele.de EcoCare W5821 63 Washing machine Inhouse Design Miele & Cie. KG Company www.miele.de mono 14° 64 Candle holder f maurer | vienna Design mono – eine Marke der Company Seibel Designpartner GmbH www.mono.de „Made in Germany mag zwar nich kreativen Vorsprung sein, steht a in bezug auf Funktion und Ästhet als auch geschmeidig, und sie ist “Admittedly, Made in Germany m a seal of approval in terms of crea stands for the highest quality in t Perfection is both sharp and smo Paola Antonelli, 2000: Deutschland kommt vom Mars, Italien von der Ve in: Design 4:3 – Fünfzig Jahre italienisches & deutsches Design (50 year Bundesrepublik Deutschland GmbH , Bonn, 2000, p. 16. t unbedingt ein Gütesiegel für ber eindeutig für höchste Qualität ik. Perfektion ist sowohl kantig modern.“ ay not always definitely represent tive edge but it unequivocally erms of function and aesthetics. oth and it is modern.” nus (Germany comes from Mars, Italy from Venus) s of Italian & German design), Edt. Kunst- und Ausstellungshalle der 65 mono-ellipse Teapot Design Tassilo von Grolman Company mono – eine Marke der Seibel Designpartner GmbH www.mono.de 66 PS 08 Secretary desk Design Lippert Studios Company müller möbelfabrikation GmbH & Co. KG www.mueller-moebel.com 67 KONNEX Storage rack Design Florian Gross Company Müller Möbelwerkstätten GmbH www.muellermoebel.de ® müller möbelwerkstätten 68 CONCEPT KITCHEN Kitchen Design Kilian Schindler Company Naber GmbH www.naber.de Michelangelo® Hand 69 Myoelectrically controlled hand prosthesis Inhouse Design Otto Bock HealthCare Products GmbH Company www.ottobock.de 003 Sunday 70 Kitchen grocery reinharddienes, Reinhard Dienes Diaz Design Looking for a producer ← Young Designer www.reinharddienes.com loopbox Storage solution 71 Inhouse Design Reisenthel Accessoires Company www.reisenthel.com Trapezium Pendant luminaire 72 robhoff – Produktdesign und Entwicklung Design Looking for a producer ← Young Designer www.robhoff.com 73 SP-7 COFFEE TABLE Side table Design Schwab/Panther Flo Schwab, Georg Panther → Looking for a producer www.schwab-panther.net 74 Young Designer M05 Low table program Design Thomas Merkel Company sdr+ GmbH & Co. KG www.sdr-plus.com 75 Bask Baskets Design Sebastian Herkner → Looking for a producer www.sebastianherkner.com 76 Siemens Motion Behind-the-Ear hearing aid Design Inhouse Company Siemens Audiology Group www.hearing.siemens.com Young Designer pl(a)ywood-coffeetable #1 Side table 77 Silvia Knüppel Design Looking for a producer ← Young Designer www.silviaknueppel.com QiVi 78 Visitor chair Stefan Brodbeck Design Steelcase Werndl AG Company www.steelcase.de MIKA Table 79 Stephanie Jasny Design Looking for a distributor ← Young Designer www.stephaniejasny.com SystemOffice 80 Office furniture system Dirk Uptmoor, Jürg Steiner Design System 180 Stahlrohr Entwicklungs- und Company Vertriebsgesellschaft mbH office.system180.com Andrej Kupetz, 2008 in: Design Report Special. Deutsches Design. Messe-Neuheiten imm cologne (German Design. Innovations at the imm cologne trade fair), 2008, p. 50. “You do not have to be German in order to produce German design.” „Sie müssen nicht deutsch sein, um deutsches Design zu produzieren.“ „Gutes Design ist möglichst wenig Design. Fort mit dem Ballast. Kollegen, entschlackt euch!“ “Good design is as little design as possible. Ditch the ballast. Colleagues, purge yourselves!” Dieter Rams, 1996 in: Design Report Special. p. 62, in: Design Report 06, June 1996. 81 Natural Instinct Wallpaper collection Design Inhouse Company Tapetenfabrik Gebr. Rasch GmbH & Co. KG www.rasch.de 82 Vanity Fair Wallpaper collection Design Inhouse Company Tapetenfabrik Gebr. Rasch GmbH & Co. KG www.rasch.de 83 Rubber Table Table Design Thomas Schnur → Looking for a producer www.thomasschnur.com 84 Tokio Silverware series Design CULTURE FORM GmbH Company VEGA Gastronomiebedarf GmbH www.vega-direct.com Young Designer Subway 2.0 85 Mirror with integrated light .molldesign Design Villeroy & Boch AG Company www.villeroy-boch.com Subway 2.0 86 Vanity unit, oak graphite .molldesign Design Villeroy & Boch AG Company www.villeroy-boch.com Subway 2.0 87 Wallhung washbasin .molldesign Design Villeroy & Boch AG Company www.villeroy-boch.com Subway 2.0 88 Single-lever basin mixer .molldesign Design Villeroy & Boch AG Company www.villeroy-boch.com „Die Disziplin Design gehört zu d die ihr Selbstverständnis aus dem verbessern zu können – im Sinne nach mehr Lebensqualität für die “The design discipline is one of th self-image from its ambition to be in the sense of permanently resea life for people.” Andrej Kupetz, 2008 in: Design Report Special. Deutsches Design. Messe-Neuheiten imm co 2008, p. 50. en wenigen Dienstleistungen, Anspruch gewinnt, die Welt einer permanenten Forschung Menschen.“ e few services that takes its able to improve the world – rching into more quality of logne (German Design. Innovations at the imm cologne trade fair), 89 Milan XL1 Super Efficient Vehicle Design Volkswagen Design Company Volkswagen AG www.volkswagen.de 89 New York Der Bulli. Electric Van Concept Design Volkswagen Design Company Volkswagen AG www.volkswagen.de 90 Lox Bucket chair Design PearsonLloyd Company WALTER KNOLL AG & Co.KG www.walterknoll.de 91 T-Ray Armchair Design Hadi Teherani Company WALTER KNOLL AG & Co.KG www.walterknoll.de Chassis 92 Multi-purpose chair Stefan Diez Design Wilkhahn Company Wilkening+Hahne GmbH+Co. KG www.wilkhahn.com Depot 93 Spice tins and shakers Metz und Kindler Produktdesign Design WMF AG Company www.wmf.de WMF 10 94 Coffee pad machine Thalia Knaup Design WMF AG Company www.wmf.de Media Receiver 303 95 Media Receiver Product of Deutsche Telekom www.telekom.com Brochure Editor Rat für Formgebung/ German Design Council www.german-design-council.de Design Leise Integrated Design www.leise-leise.com Product photos by the participating companies and product information texts Editorial and Stephan Ott corrections www.design-international.net Translation Dr. Jeremy Gaines www.gainestranslations.de Exhibition Design Leise Integrated Design www.leise-leise.com 12 to 17 April FuoriSalone Milan 14 to 17 Mai ICFF International Contemporary Furniture Fair New York 1 to 3 Dezember Business of Design Week Hong kong Credits Design Deutschland 2011 Rat für Formgebung/ German Design Council Ludwig-Erhard-Anlage 1 D-60327 Frankfurt am Main www.german-design-council.de Concept Rat für Formgebung/ German Design Council Andrej Kupetz, Lutz Dietzold Project Rat für Formgebung/ Management German Design Council Antonia Roth, Lena Rettberg → Special thanks to the participating companies © Copyright by Rat für Formgebung/German Design Council, Frankfurt/ Main and the authors. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or any storage and retrieval system, without permission in writing from the publisher. Theodor Heuss, 1951 Design x 50. Zitate, (Design x 50, quotes), Edt. Rat für Formgebung/German Design Council, Frankfurt am Main. “Things should be so orderly that they are self-evident.” „Die Dinge sollen so ordentlich werden, daß sie selbstverständlich sind.“ German Design Council The German Design Council was formed in 1953, by resolution of the German Parliament, to meet the increasing demand from business for information on the subject of design. Today, the German Design Council is one of the world’s leading competence centres for communication and knowledge transfer in the field of design. The circle of trustee-sponsors currently comprises 165 companies from inside and outside Germany, who together employ more than 1.6 million people. Further information can be obtained from: www.german-design-council.de