warm inside warm inside - Inside Outdoor Magazine

Transcription

W i nte r 2 01 6
w w w.i nsideout door.com
WARM INSIDE
Winter ’17
New Product Showcase
Backcountry
ski trends
Specialty’s
cloud
strategy
POS for peace
Scan with Layar
Meet the CORDURA® brand team at:
Outdoor Retailer Winter Market
January 7 - 10, 2016
Booth# 39213
WOOLY
BULLY
.
Introducing the CORDURA® Combat Wool™ fabric collection. It’s wool comfort
with the durability of nylon. Constructed with Merino wool and nylon 6,6 fibers,
options include canvas, baselayer/mid-layer knits, double face wovens, ripstop,
dobby and stretch woven fabrics, plus styles for socks. It can be a battlefield
out there. Now you’re ready. Request samples at cordura.com/combatwool
©2015 INVISTA. CORDURA® is a registered trademark of INVISTA for durable fabrics. Property of INVISTA. COR-PA0001-V1
W in te r 20 16
www.insideoutdoor.com
REPORTS
14 Uphill Treads & Trends
The latest updates and innovation to creep
into backcountry ski gear
By Graig Dostie
24 Specialty’s Cloud Strategy
A changing retail sales floor means virtualized servers are a reality for smaller retailers
By Martin Vilaboy
30 Dyneema’s Dynamite
This future fiber finally explodes into apparel
By Ernest Shiwanov
36 Winter ’17 Product Market Showcase
Get that warm and fuzzy feeling paging
through more than 100 new items for
next winter
14
CONTENTS
24
REGULARS
Data Points
8 Numbers worth Noting
Ultra-pack picks, urban anglers,
IoT ROI, and more
FLOORSPACE
64 Peace Signage
A retail story worth telling
BACK OFFICE
66 Forget Strategy, Embrace Agility
Adapt at the speed of business
6 Letter from the Editor
12 Rep News & Notes
30
68 Green Glossary
36
74 Advertiser Index
Cover image by Chris Burkard courtesy Fjällräven
4
InsideOutdoor
|
Winter 2016
Printed on 100%
Recycled Paper
OUTDOOR
Come by the Implus booth at Outdoor Retailer and #ConquerWinter. Take
a walk across the ice in a pair of Yaktrax! Anyone crossing the tundra
will be entered to win a package of Implus products and a wood pellet
grill. Warm up afterwards with a pair of Yaktrax Warmers hand warmers.
Outdoor Retailer | Booth #32173
©2016 Implus LLC. 12.15
tor’s Letter
Edi
Amazon Gets Physical
Last November, Amazon opened its first permanent brick-and-mortar
bookstore – complete with a brick façade – located in an upscale shopping
center in Seattle. In and of itself, the somewhat modest opening would seem
to have little significance to outdoor specialty retailers, as well as specialty
dealers in other verticals.
Not so fast, say analysts at Outcalt & Johnson: Retail Strategist LLC. Their
recommendation to specialty retailers: Brace yourself.
“In our view, what Amazon has launched is a new kind of category killer
in a specialty store footprint,” they warn.
Following the Seattle store opening, Outcalt & Johnson anticipates an
“onslaught of entire shopping centers of Amazon specialty retail stores,” from
apparel and electronics to sporting goods and kitchenware. Now sure, Amazon,
as the “Earth’s biggest store,” may not understand the small nuances of each
individual specialty segment, and experience certainly is a competitive advantage. But with 20-plus years of customer data to draw from, Amazon does
know customers, and Outcalt & Johnson expects Amazon to apply the same
data-centric efficiencies its testing at its just-opened bricks-and-mortar bookstore to other specialty segments. The upshot is a shopping center full
of separate Amazon specialty stores in categories specifically tailored to the
customers in that particular market.
Consider for a moment some of the capabilities Amazon has brought
to its brick-and-mortar operation, as pointed out by Outcalt & Johnson.
First, it is highly data centric. The books carried, Amazon says, “are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on
Goodreads and our curators’ assessments.” It’s also hyper-local. Amazon
is using its vast storehouse of data to offer only the best-turning inventory
to a targeted, localized market.
Secondly, Amazon has inoculated itself from online price competition,
as all prices in the store are the same as on Amazon.com. And pricing is
dynamic. What is $15.99 today could be $16.25 tomorrow, depending on
what the market determines. “That’s marketplace dynamics in action,” says
Outcalt & Johnson.
Thirdly, the Amazon store will constantly gather even more customer data.
No prices are displayed at Amazon Books. Want to know the price? Scan the
barcode below each book, and be sure to do so with your Amazon app for convenience, of course.
It’s all part of Amazon’s pursuit of turning “the art of retailing into the
science of retailing,” and it’s a change that consumers say they want to
experience. We’ve seen Amazon do it once before in the world of e-commerce.
If the online giant is successful in its brick-and-mortar efforts, it could mean
that customer data and data analytics technologies become as central to specialty retail tech investment as e-commerce platforms and even POS systems
have been up to this point.
Indeed, the power of customer data has been unleashed in Seattle.
–MV
6
InsideOutdoor
|
Winter 2016
Martin Vilaboy
Editor-in-Chief
[email protected]
Percy Zamora
Art Director
[email protected]
Ernest Shiwanov
Editor at Large
[email protected]
Berge Kaprelian
Group Publisher
[email protected]
Rene Galan
Account Executive
[email protected]
Jennifer Vilaboy
Production Director
[email protected]
Beka Publishing
Berge Kaprelian
President and CEO
Neil Ende
General Counsel
Jim Bankes
Business Accounting
Corporate Headquarters
745 N. Gilbert Road
Suite 124, PMB 303
Gilbert, AZ 85234
Voice: 480.503.0770
Fax: 480.503.0990
Email: [email protected]
© 2016 Beka Publishing, All rights reserved.
Reproduction in whole or in any form or
medium without express written permission
of Beka Publishing, is prohibited. Inside
Outdoor and the Inside Outdoor logo are
trademarks of Beka Publishing
OBSOLETE
Introducing Arctic Grip from Vibram. The new groundbreaking sole technology that intends to make ice obsolete.
Discover a whole new world of grip and performance on slippery, wet ice. Arctic Grip is the most advanced cold
weather gripping system Vibram has ever created. Now you can tread everywhere in confidence.
STOP BY VIBRAM BOOTH 36148 AND TEST THE DIFFERENCE
#MAKEICEOBSOLETE
OFFERED FROM OUR PARTNERS
DATA POINT
Numbers Worth Noting
By Martin Vilaboy
Pack Brand - All Finishers
Nike
1.7%
CamelBack
5
11
6.3%
UltraSpire
11
6.3%
Salomon
21.3%
65
Nike
Pack 1.7%
Brand CamelBack
5
11
6.3%
UltraSpire Nike 11
Ultimate 6.3%
5.2%
Direction
37.4%
Mountain
Hardwear
Salomon
37
6.9%
21.3%
UltraSpire
8.6%
37
40
Nathan
23%
4
Pack Brand - Sub 24 Finishers
Sub 24 Finishers
3
3
65
Ultimate
Direction
37.4%
18
5
40
Nathan
10
17.2%
Source: WSER Runner Survey; ultralive.net 15
The Fastest Backs
Nike
According to the finishers at the
5.2%
3
Mountainmost recent
3 Western States 100
Hardwear
4
Ultimate
18 Ultimate
6.9% Mile Endurance Race,
Direction
31%
5
UltraSpire Direction
is the preferred pack
8.6%
Ultimate
Direction brand for ultra-marathoners. For
runners (those finishing
Nathan
31% the faster
10
17.2%
Nathan
23%
Salomon
25.9%
Source: WSER Runner Survey; ultralive.net
in less than 24 hours), Salomon
Salomon
15
25.9%
packs were the second-most
popular and Nathan was third. This
order flip-flopped among overall
finishers. Among the brands listed, only Mountain Hardwear was
an official sponsor.
Percent of U.S. Population Who Fished by Residence
Urban Anglers
(Total U.S. population that fished: 14 percent)
Larger urban areas had lower
participation rates in fishing
Percent
ofcities
U.S.butPopulation
WhoLarge
Fished
by Residence
MSA
than smaller
composed
10%
(1,000,000
or
more)
more of the angler population,
(Total
U.S.
population
that
fished:
14
percent)
show figures from the U.S. Fish
Medium MSA
and Wildlife Service. Large met(250,000 to 999,999)
ropolitan areas with populations
Large MSA
Small MSA
of one million or more had the
(50,000 to 249,999)
(1,000,000
or more)
lowest participation rate at 10
percent,
but they made up 38
Medium MSA
Outside MSA
percent
of all anglers.
(250,000
to 999,999)
10%
15%
Small MSA
(50,000 to 249,999)
17
15%
20%
24%
20%
Source: U.S. Fish and Wildlife Service and U.S. Census Bureau
Outside MSA
Night Vision
24%
According to the Center for Disease Control and Prevention, more than 79,000
pedestrians are injured annually by cars,
ROI
Requirements for loT Investment
with the chance of being struck and
killed increasing
by 1,100% after dark.
Percent increase of snowboard27%
As stated in a recent report from The
ers 17 and under in winter
21%
Department of Transportation, reflective
2014/15, according to SIA.
gear allows pedestrians
13% to be detected14%
at8%
a much greater distance when work7%
7%
ing, walking or biking along the flow of
3%
ROI Requirements for loT Investment
traffic. In some cases, retro-reflective
It’s not
It’s not
An ROI of
An ROI of
An ROI of
An ROI of
An ROI of
An ROI
materials
canROI,
be 1,500
brighter
about
ROI,
about
0%-2.9% times
3%-4.9%
5%-7.4%
7.5%-9.9%
10%-15% greater than
27%
it’s about
it’s about
15%
than
ordinary
white clothing.
capital
outlay
doing things
Nathan Sports Light Streak
21%
that keep
us competitive
reflective vest
14%
13%
Source: Retail Systems Research
8
InsideOutdoor | Winter 2016
7%
8%
7%
Source: U.S. Fish and Wildlife Service and U.S. Census Bureau
COOLMAX® and THERMOLITE® are trademarks of INVISTA. © INVISTA 2015.
COOLMAX® and THERMOLITE® brands are engineered to keep you comfortable at different
temperatures. Our broad portfolio of products, backed by distinctive new consumer-oriented
branding, can be used across a variety of garments and other apparel items. Visit us at Outdoor
Retailer Winter Market booth #39213 or contact your INVISTA Apparel account manager.
DATA POINT
Watching
Fitness Trackers
Pack Brand - Sub 24 Finishers
Despite the growth of smartwatches, interest in fitness trackers has not fallen,
Nike
say researchers
1.7% at IDC. By the end of 3Q15, shipment volumes for both prodNike year. However, Apple’s
uct categories
increased
sequentially
and year over
CamelBack
5
Ultimate
5.2%
11
3
Direction
6.3%
Mountain place in3one
rise in wearables market share (from zero to second
year) is cause
Hardwear
37.4%
UltraSpire
11
4
Ultimate
18
for6.3%
alarm to all other brands 65
and retailers in 6.9%
this sector.
Direction
17
Percent decrease in the number
of American consumers visiting a bike shop from 2012 to
2014. The number who visited a bike shop but purchased
a bicycle from a discount/
mass merchant increased by
117 percent, says Gluskin
Townley Group.
Salomon
21.3%
Consumer
UltraSpire
8.6%
37
Wearable Device Market Shares
Nathan
31%
5
Vendor
3Q15
3Q14 17.2%
403Q15 Market
Nathan Shipments (M)
Shipments (M) Share
10
3Q14 Market Y-o-Y Salomon
15Charge 25.9%
Share
Fitbit
4.7
22.2%
23%
2.3
32.8%
101.7%
Apple
3.9 Runner Survey; ultralive.net
18.6%
Source: WSER
0.0
0.0%
NA
Xiaomi
3.7
17.4%
0.4
5.7%
815.4%
Garmin
0.9
4.1%
0.5
7.0%
72.5%
BBK
0.7
3.1%
0.0
0.0%
NA
Others
7.3
34.6%
3.9
54.6%
88.8%
Total
21
100%
7.1
100%
197.6%
Source: IDC
Percent of U.S. Population Who Fished by Residence
(Total U.S. population that fished: 14 percent)
Percentage of Videos by Length
Large MSA
(1,000,000 or more)
10%Time for Video
Generally speaking, as the retail price of a product goes up,
15%
so does the length of the demo
video. Still, a large percentage
Small MSA
20% videos are
of outdoor product
(50,000 to 249,999)
somewhere between 31 and 90
seconds long, and 8124%
percent
Outside MSA
are less than two minutes in
length, according to Gear Cuts,
Source: U.S. Fish and Wildlife Service and U.S. Census Bureau a video production company
based in Durango.
Medium MSA
(250,000 to 999,999)
Source: Gear Cut analysis
IoT and the ROI
Retailers have high awareness
of and expectations for retail IoT
(Internet of Things), says RSR
researchers, even if the ROI is
cloudy. More than a quarter surveyed say they don’t need an ROI
as long as it keeps them competitive, and 40 percent say an ROI
of 2.9 percent or less is sufficient.
We’ll see if retail CFO-types feel
the same way.
ROI Requirements for loT Investment
27%
21%
8%
7%
InsideOutdoor
|
Winter 2016
7%
3%
It’s not
about ROI,
it’s about
capital outlay
It’s not
about ROI,
it’s about
doing things
that keep
us competitive
Source: Retail Systems Research
10
14%
13%
An ROI of
0%-2.9%
An ROI of
3%-4.9%
An ROI of
5%-7.4%
An ROI of
7.5%-9.9%
An ROI of
10%-15%
An ROI
greater than
15%
Sunbrella® is a registered trademark of Glen Raven, Inc.
• Restores lost water
and stain repellency.
• Prevents water and
oil-based stains.
• Superior UV
protection
against fading,
cracking and
discoloration.
• Restores color
and luster.
• Removes the most
difficult of stains.
• Works on all
water-safe surfaces.
• Rinses residue free.
BECAUSE THE NEED FOR SPOTLESS PATIOS IS INTENSE, SO ARE WE.
Like your customers, 5-star rated 303 products are engineered to go to extraordinary measures to keep
patios pristine through years of use—cushions to curtains, umbrellas to rugs, tables to hot tubs. No other
products protect as powerfully.
Recommended by:
W E ’ V E
G O T
CALL 1-800-367-3245 FOR MORE INFORMATION ON 303® PRODUCTS.
Y O U R
N U M B E R™
303products.com
REP MOVES AND NEWS
Bergans USA has announced the
hiring of two industry veteran rep agencies to cover the Lakes region and the
Rocky Mountain territory. The Norwegian brand has hired Mark Kallerud
to cover Michigan, Indiana, Ohio and
Kentucky, while X-treme Fun Sales,
www.insideou
tdoor.cand
om Bret
with principles
Kathleen
Fishman and associate Christina
Knight, will cover the Rocky Mountain
territory. Kallerud has extensive softand hardgoods sales experience in the
outdoor and ski industries through previously working at Mountain Hardware
and Columbia Sportswear. He started
his journey in the outdoor industry
working retail at Ohio’s Backpacker
Shop. X-treme Fun Sales was started
by the Fishmans in 1996 with Knight
joining the company about four years
ago. The agency takes the place of outgoing in-house rep Ryan Raymond. In
addition to Kallerud and X-treme Fun
Sales, Bergans USA’s rep team also includes Bob Kirkup (Eastern Canada),
Melanie Whittall (Western Canada),
Loretta Sutter (Northeast), Terry
Mullins (Upper Midwest), Endless
Adventures (Southwest) and Kurt
Watkins (Pacific Northwest).
Avalanche announced the expansion of its national sales team and
presence in New York City with Jim
Norris joining as director of sales and
Ana Cabreja as national accounts
manager. Both Norris and Cabreja will
work out of Avalanche’s new, 2,400square-foot showroom located in Midtown Manhattan. Norris brings more
than 30 years of sales and marketing
experience, previously serving as vice
president of sales for Seven7 Jeans,
following stints with outerwear brands
London Fog and Gordon & Ferguson,
and also cultivating consumer apparel
retailer accounts around the U.S. Army
brand and Versa Group brands. Cabreja
offers 20 years of experience in product
development, sales and merchandising
in the apparel industry. Most recently
as senior merchandiser at Triboro Manufacturing, Cabreja developed programs
for major retailers, including Walmart,
Target and Babies R Us. Her previous
experience in the active lifestyle market
includes supporting Rockport Apparel,
Equinox and US Army brands.
BP Associates has picked up
Osprey Packs and will serve as the
brands sales agency in the North Central region. Based in St. Paul, Minn.,
the six-person team of sales and
marketing specialists at BP, including
partner Jeff Reinmann, also represent outdoor brands Bogs, Cascade
Designs, Goal Zero, Terramar Sports
and Yakima, as well as private label
offerings.
Sale rep agency Outdoor Sports
Marketing has added industry veteran
Tony Turner to its sales team. Turner is
charged with driving sales for the company’s entire portfolio of brands in Eastern
North Carolina, Virginia and West Virginia. Those brands include MSR, Smart-
REP MOVES AND NEWS
DETER! Natural Outdoor Skin Protection
Proven Long Lasting Deterrent
Insect Repellents
Sunscreens
Lip Balms
And More!
Please Stop By Our Booth #BR339 and
Check Out Our Natural Skin Care Products!
855-310-9462 | www.deteroutdoor.com
12
InsideOutdoor
|
Winter 2016
wool, Seal Line, Chaco, Osprey, Vasque
and Therm-a-rest, among others.
Surf and SUP brand Boardworks
named Andrew Valentine sales director, promoted Rick Gravesen to
sales rep for Southern California, and
is actively searching for a new sales rep
for Northern California. Valentine was
brought onboard to drive the company’s
aggressive growth plan, initiated immediately following its acquisition by Confluence Outdoor. As director, he will be
responsible for global sales strategy and
implementation across all retail channels
and will directly lead the Boardworks
independent rep network. Valentine will
report directly to Shelly Moore, vice president of sales for Confluence Outdoor.
San Francisco outdoor gear companies Alite Designs and Boreas
Gear announced the appointment of
Elliott Nolan as the North American
sales manager. Prior to joining Alite
and Boreas, Nolan was with Outdoor
Adventure Sales, the west coast sales
REP MOVES AND NEWS
agency for The North Face, where he
held various positions including corporate initiatives manager, Alaska and
Oregon territory sales representative
and Pacific Northwest performance and
action sports representative. Astral has hired husband and wife
team Dave and Bobbie Larson to
serve as its new sales team charged
with expanding the company’s outdoor
performance footwear and PFD sales in
the Midwest. The Larsons will service
Minnesota, Wisconsin, Iowa, Illinois,
Missouri, Kansas, Nebraska, North and
South Dakota and the upper peninsula
of Michigan. They can we reached at
[email protected] and bobbie.
[email protected].
After introducing the Ortovox
Mountainwear line in the North American market this fall, Ortovox is expanding its sales reach by adding two new
agencies to its roster. Spearheaded by
Nate Pickens and Heidi Williamson,
Red Fish Outdoor Associates is
tackling the Pacific Northwest for Ortovox. The Boise-based agency is responsible for Ortovox’s presence at retailers
in Alaska, Washington, Oregon, Idaho
and Montana. On the East Coast,
Brett Tiefau has signed on to carry
the Ortovox message to retailers in
New England, New York and the MidAtlantic states, including many major
Eastern metro areas.
Sherpa Adventure Gear has
hired Noel Lemke to represent the
brand in Alaska, Oregon, Washington,
Idaho and Montana. Lemke comes
to Sherpa as a seasoned representative working in the past with both
Nordica and Swix Nordic gear. He left
his agency 13 years ago with the opportunity to own his own retail store,
Sportsman Chalet, in Bellingham,
Wash., which operated until 2014.
Lemke returned to build his agency,
Whatcom Creek Sales and will represent Sherpa Adventure Gear along
with Komperdell trekking poles.
InsideOutdoor
|
Winter 2016
13
Uphill Treads
& Trends
Innovation creeps within backcountry ski gear
By Graig Dostie
T
Photo courtesy Bergans of Norway; Sveits Schilthorn
he thing that sticks out the most going
in to the trade show halls this year is
the yawning anticipation of endless
nips and tucks to existing product
lines, but nothing earth shattering that
anyone is trying to keep a lid on. To be fair, it is
hard to see a revolution in the making based on
measured press releases and marketing directors holding journalists at arms length through
electronic avoidance schemes. Those companies that are on the cutting edge of something
new can hardly contain their desire to share
what they have brewing.
If there truly is something revolutionary in the
making, such as the Terminator or Tracker DTS, it
will probably be a slow growth revolution that only
a few who know are aware of, and it will take time
for the herd to see the light. To my jaded eyes, the next
cool thing is incorporating tech into telemark, but for the
moment, with lackluster sales, nobody cares. If I’m right,
you’ll deny I told you so, and if I’m wrong, you won’t let
me forget it. Similar to the technology it’s built upon, this
transition will take a few years to gain momentum.
14
InsideOutdoor
|
Winter 2016
The Kari Traa brand
reflects the style and
performance of its
Olympic champion
founder in designing
stylish sportswear for
women that also meet the
demands of adventurous
lifestyles. Rett Half-Zip
baselayers use drirelease
Wool to create the
ultimate soft, eco-friendly
top for outdoor activities.
OR WINTER MARKET - 2016
VISIT drirelease AT BOOTH
62028
release
determination
The weather’s turned. Her morning run requires more preparation,
more commitment. Beginning with baselayers, athleticwear made
with drirelease® fabrics work to regulate the skin’s microclimate to
help her be more comfortable...and stylish. That’s because drirelease
delivers long-lasting performance without compromising quality
or fashion. Whether it’s wicking moisture to keep her drier or
FreshGuard® preventing odors from clinging to her clothes, our
patented eco-friendly technologies are always running too —
no matter the temperature. release performance
Photo courtesy of Kari Traa
VISIT KARI TRAA AT BOOTH
40175
drirelease.com
PREMIUM QUA LI TY
Our wide array of fabrics
and weaves exhibit
excellent hand, hold their
shape, and are easy care.
They resist pilling,
wrinkling and static cling.
gas system.
After all, trends
While airbag
take time. Dynafit
packs improve
stands as a shinyour chances
ing example of
of survival
a slow growth
if caught, in
revolution, as
an odd twist
does ABS. Tech
to the hubindings and
man psyche,
avalanche airbag
they might
packs are now
also increase
among the healthiyour chances of
est segments in the
getting caught. Do
backcountry ski market,
not expect the surgeon general to apply this
with adequate competition to spur
warning to airbag packs.
innovation and steady improvement.
When they were first introduced to the
world, the majority merely shook their
Dynafit Dominates
heads at how unusual their concepts
Touring
seemed. In a world that craves accepIf a product can withstand reflexive
tance, conformity stands in the way of
rejection with a few mavericks, a
progress. Anything outside the norm is
good concept can gain a followautomatically rejected.
ing. In the case of Dynafit, it
They were also considered too
practically took until the patent
expensive for dirtbag skiers. And
ran out for the idea to catch
yet, these are the product lines
Arc’teryx joins the avalanche preparedness on. Now there are at least
crew with an airbag inflated by a
that backcountry retailers have
eight brands making tech
battery powered electric blower.
few issues selling. Price is only a
bindings, with Fischer and
barrier when it exceeds the perLook adding their logos
ceived value of a product.
to sell OEM Dynafit bindIn the case of airbag packs, a thousand dollars is a
ings. In the boot world, make that a dozen producing
lot to pay for a mere pack, but when it promises to save
boots with tech inserts, maybe 13 or 14 depending on
your life if you’re caught in an avalanche, that’s cheap
whether you count Black Diamond in the mix, since
insurance. It took awhile to prove the concept, but once
its boots are still available but no longer being proABS had a track record of saves, alternative designs
duced, and Lange, which remains mum but needs an
flourished to offer the same performance.
in-house boot to go with Look branded tech bindings.
For next season there are the improvements
Unfortunately, as the tech system has
to existing designs you expect over time, such as
grown in popularity, a new problem is
Mammut’s revision to the plumbing of its
brewing. It’s an ageless problem,
protective and removeable airbag systems (PAS
one that happens whenever
and RAS). BCA revises its pack a bit, and Black
there are a lot of playDiamond holds fast with a softers and the success
ware upgrade to its JetForce packs.
of the system
Arc’teryx finally introduced its
demands
version of an airbag pack, the Voltair,
which is inflated by an electric
blower, not to be confused with an
Vipec gets a paint job to reflect ongoing
electric fan. The blower moves up
improvements, including TUV certification
and sealing the heel unit so snow can’t
to 10 percent more air volume
creep in and block the ability to change
to maintain bag pressure
modes without exiting the binding.
even if punctured.
Similar to BD’s JetForce, this airbag
consistency. It turns out the weak link in
is powered by
the Dynafit system is the inserts in the boots.
a rechargeable
In the tech world that Dynafit created, the critical
battery, which
parts are small. The tolerances for being functionally out
allows users to practice trigof spec are smaller still – plus or minus 0.15 millimeters
gering the airbag for a fraction of
to be exact, give or take a grain of sand to give you some
the cost of doing the same thing with a compressed
sense of scale. That’s the difference between what allows
16
InsideOutdoor
|
Winter 2016
the system to work or be prone to premature release. When
these tiny tolerances stack up in the wrong direction, the result can be boots that release too easily, uphill and downhill.
Last spring, at the 21st International Congress on Ski
Trauma and Skiing Safety, held in Cortina Italy, a team of
four from the University of Washington, led by Jeff Campbell, said with academic understatement that the retention
force of tech systems “are highly sensitive to variations in
tech insert geometry.”
In particular they noted that the height of the front
wall of the insert “had the largest influence on release
torque (40% +/- 12.8%) while the clamping force [of the
binding] had the least influence (14.9% +/- 1.8%).”
Good vs. Bad Inserts
The question every retailer should be asking now
is, how can we tell if an insert is good? Until there is an
industry-wide norm for this, not only with regard to the
dimensions but also a way to verify compliance, the practical advice is to only sell boots with inserts that meet the
strict, albeit unpublished, criteria for reliability.
The short version of that is to count on genuine
Dynafit inserts as meeting this criteria. This conservative
assessment makes sense since Dynafit has more experience than anyone with, not only the dimensions, but also
material properties and the manufacturing processes to
insure functional compatibility. However, to think that
Salomon didn’t learn to take the importance of inserts
Brand
Insert Used
2015
Insert Used
2016
Atomic
Salomon
Salomon
Black Diamond
BD
N/A
Crispi
Crispi
Crispi
Dalbello
Dalbello
Dalbello
Dynafit
Dynafit
Dynafit
Fischer
Dynafit
Dynafit
K2
K2
K2
Lange
None
Unknown*
La Sportiva
La Sportiva
La Sportiva
Roxa/Moment
Dynafit
Dynafit
Salomon
Salomon
Salomon
Scarpa
Dynafit
Dynafit
Scott
Dynafit
Dynafit
Tecnica
Tecnica
Dyanfit
*Probably Dynafit, since the Rossignol group is distributing OEM Dynafit
bindings.
18
InsideOutdoor
|
Winter 2016
more seriously after stubbing their toes
with the first generation of Quest boots is
to take the brand to be a bunch of fools,
which they clearly are not. My back
channel contacts suggest that Salomon
inserts might have the tightest tolerances of any brand, including Dynafit.
The reality is, I’m making a mountain
out of a mole hill in terms of the probability that there could be a problem with
pairing some boots with some bindings. It
may be between particular brands, but it
might only be a specific pair of boots that
just happens to be too far out of tolerance.
Due to the nature of how the tech
binding works, you can’t just dial up the
pressure on the toes to hold tighter if the
inserts are effectively too shallow. You
can switch to a binding with a higher
closing pressure, such as G3’s Ion, or you
can get a different pair of boots and hope
the new pair has better inserts.
Below is a quick list of AT boot manufacturers and the brand of inserts used
for this year and next.
Climbing Skins
There are plenty of updates to existing products, but the arena that is set
for something new is climbing skins.
During the past few years a new glue
formula has been working its way into
the consciousness, using a silicon-based
adhesive that
employs suction to
increase retention
G3 takes the
while reducing the
concept of a
inherent tackiness
waxless pattern
of the glue. Marskin and integrates
keted as “glueless”
it with a traditional
glues, these new
plush to create the
Scala skin.
skins have a rub-
bery feel and use a
microscopic texture
to the adhesive that
creates the vacuum
properties. They are great in moderate
temperatures but not consistently reliable in sub-zero temps (0 F, -20 C).
The real revolution in climbing skins
may not be with the glue so much as
the plush. Fischer created a climbing
skin from its waxless crown pattern in its
XCD skis. It’s a full length waxless pattern
that can be attached like a regular climbing skin. In wet snow it climbs great and
the glide is undeniably superior to skins
with mohair or nylon plush. In dry snow,
FIT TO EXPLORE
NEW NATIONAL PARKS UV BUFF ® COLLECTION
THE ULTIMATE SOUVENIR FOR THE ULTIMATE ADVENTURE
AVAILABLE FEBRUARY 2016 707.569.9009 | [email protected]
A portion of the
proceeds from this
product benefit
BUFF ® is a registered trademark of Original Buff, S.A. Spain.
the glide is about the same, and the grip more reliable with
traditional skins. However, G3 may see the real value as a
plastic, patterned leading edged to a traditional plush, as it
does with its new Scala climbing skin.
Future Tech
Is there anything really new coming down the pike that
could change the landscape in a few years? As I hinted earlier, it may come from those diminutive 2-pin bindings being
Photo courtesy Bergans of Norway; Osterrike
adapted to the Nordic world.
In the near term the idea of
using a Dynafit tech toe as
the front half of a cable
powered telemark binding was first put forth
by Mark Lengel with
his patented Telemark
Tech System.
Initial response
to TTS invoked
classic Dynafit
skepticism but as
brave telemark
guinea pigs tried
it out they learned
it really works,
meaning it didn’t
explode, it did deliver Dynafit caliber
touring efficiency, Dalbello takes their acclaimed Krypton
and it did provide boot and optimizes it for the backcountry
with a polyamide lower shell, a carbon cuff
plenty of power for with dramatically improved cuff range of
tele turns.
motion and tech inserts.
Since being introduced four years
ago, there are now three more telemark bindings using a
2-pin tech toe as the front half of the binding, all from Eu-
GO FROM SIDEWALK TO SUMMIT
WITH CONFIDENCE.
THE NEW HIKE XP
•
•
•
NEW, STS replaceable cleat system for changing conditions
Sure-Fit™ binding systems delivers superior performance
Lightweight, packable and easy to take on/off
800.782.2423 | stabilgear.com
MADE IN MAINE, USA
20
InsideOutdoor
|
Winter 2016
Made from nature to stand up to the elements.
Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish.
It’s up to three times more durable than existing non-fluorinated repellents
and delivers peak performance on cottons, synthetics and blends. To protect your
performance fabrics, turn to the finish that’s sourced from nature.
teflon.com/insideoutdoor
© 2015 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are
trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo
are trademarks of The Chemours Company.
rope, and none except the
original TTS showing
at the Outdoor Retailer show. Moonlight
Mountain Gear, from
Norway, takes the TTS
concept and adds a heel
stabilizer and/or a
tech-style heel to lock
the heel. ATK from Italy created the Newmark,
a 2-pin version of a simple
3-pin binding with the
same lack of
activity
Dynafit continues the light revolution with
the new TLT 7 Carbonio boot.
Photo courtesy Bergans of Norway; Osterrike
22
InsideOutdoor
|
Winter 2016
added, but even better touring. And then there’s the
Meidjo (pronounced: May’-joe) from The M Equipment
out of France, which combines a low-tech toe with an
NTN hook for use with NTN boots. It garnered a gold
award for innovation at last year’s ISPO, and this year
will deliver a binding with step-in simplicity, ski brakes,
safety release (uncalibrated), optional crampons and an
optional locking heel unit. Word from those who have
tried these year’s v2.0 is a unanimous two thumbs up.
The price of these new bindings might make
the old school telemarker ’s choke, but as ABS and
Dynafit proved, price is no barrier if there’s value
behind it. Prices for NTN bindings range from
$375 to $600.
The important part of this adaption of Dynafit
technology to the telemark realm is a boot with tech
inserts. The discouraging news is that the available
models of NTN boots that work with these bindings is
limited to four models this year, all in need of revisions. The encouraging news is that Scott will add
genuine Dynafit inserts to the Voodoo next year, and
Scarpa is gearing up for change, but not soon enough
to show this year.
If you’re thinking that this is just another attempt at
promoting the comatose cause of telemark, you might
be right. But paradigm shifts take time to build roots
and grow, and this has all the ingredients needed. The
antiquated 75mm norm has peaked in terms of interest
and ability. Even leading Nordic manufacturers realized
this decades ago, when the NNN and SNS systems were
created to provide a pivot rather than a flexible to sole
to allow more efficient striding.
To improve performance available in a telemark system
the boot binding combination needed to change, and
Rottefella spearheaded the New Telemark Norm eight
years ago. As with Dynafit, it might take another 10 for it
to catch fire with consumers, but the passion that drives
people to free their heels will not be denied, and it is showing up with some very ingenious designs.
In addition, as the historical record shows, product
innovation drives consumer interest. The changes in the
alpine world are small compared to the shift that is occurring in telemark bindings these days. But here’s the
unexpected, potential side benefit: the Dynafit 2-pin tech
toe could be used as the basis of a Nordic binding too, not
just for Nordic downhill, aka, telemark.
As a retailer, you need to stay abreast of the changes
in gear that affect what you’ll be selling next season.
Most everything at the show is a revision to existing
designs, refinements to better meet the demands of your
customers. There’s no better place to find out about that
than the annual trade shows, where you can put your
hands on the product, or your feet in them, and meet
the people involved face to face. But the other part is
finding out where things are headed. Unfortunately,
most of that is happening outside the boundaries of the
trade show, but that’s poetically appropriate for backcountry gear, doncha think?
The World Leader in Balance Training
Healthy People Buy More Gear
NEW
QUICK ADJUST
DESIGN*
Fitterfirst Bongo Board®
Our Most Advanced Balance Trainer
Soft Board - Advanced
Great For SUP Training
Professional Balance Boards
Available In Multiple Sizes And In Kits
Foam Rollers
Duraball Pro
World’s Strongest Exercise Ball
Pro Fitter 3D Cross Trainer
Over 20 Powerful Exercises
100s of Balance Products for Club, Home & Office
*USA Patent No. 5,810,703
Slant Board
www.fitter1.com
1.800.fitter1
By Martin Vilaboy
Y
ou likely already noticed, but as of last
December, in-store foot traffic has declined year-over-year for more than 37
consecutive months, with the sharpest
dips coming in the months leading up to
the holiday season. Early holiday figures showed a
continuation of the trend, albeit at smaller declines.
Retail pundits point to a handful of drivers behind
the fleeing of feet, from online-mobile-social to
rebounding automobile sales to bad weather.
Whatever the cause, the effect is forcing retailers
24
InsideOutdoor
|
Winter 2016
to squeeze more money from less wallets in order to
maintain growth amidst declining opportunities. In
turn, brick-and-mortar businesses are shifting focus
away from attracting and acquiring customers in
favor of higher conversion rates and greater transaction values. More often than not, that is being done
through newer and advanced technologies, both back
office IT and customer-facing. Half of independent
physical retailers surveyed by e-commerce company
Lightspeed, for instance, predict that using data to
make smarter buying decisions or to drive more
personalized marketing will be their biggest source of
increased revenue in the coming year. So as the in-store experience gets an upgrade, “mom and pop” specialty shops
must reconsider if specialized selection and knowledgeable
staff are enough to keep smartphone-totting customers
engaged. After all, consumers literally have the endless aisle
in their hands, and shoppers often walk into stores already
aware of the specs and best-recommend selections.
2015 Monthly Store Traffic Declines (YoY)
March
-8.2%
April
-14.6%
May
-9.8%
June
-9.1%
July
-11%
August
-9.9%
September
-8.1%
October
-10.7%
November
-7.6%
Thanksgiving Weekend
-5.1%
Source: RetailNext
But how can small retailers with small IT budgets and
even smaller IT staffs deliver anything even close to the
“digital experience” that larger retailers will bring to the
floor? The big picture answer is a migration to cloud computing, but the cloud can mean a lot of things to a lot of people,
and can be confusing and ambiguous to the rest of us. Small
and independent retailers, however, don’t necessarily need to
get bogged down in the wide-reaching massiveness of “cloud
computing.” There is a narrower trail to take that can provide
affordable access to the immediate IT capabilities needed
to compete today while creating a natural path to the more
advanced cloud resources likely needed in the future. The
concept is known as “virtualization,” and the specific service
specialty retailers can focus on is “hosted virtual servers.”
Quite simply, server virtualization along with the hosted or
managed model offer a level of IT flexibility, affordability and
on-demand scalability that previously was unavailable to
most small and independent businesses.
But first, in an attempt to simplify matters and keep
eyes from glossing over, we’ll start with a basic understanding of “the cloud” and cloud computing. For these
purposes, think of the cloud as simply a bunch of servers,
which are essentially large hard drives that house and run
the operating systems, applications and programs of the
digital realm – much like the hard drive in a PC runs the
programs, printers and Wi-Fi routers of a small business or
home network. These servers are located in server rooms
in data centers around the globe and are accessible to
anyone and anything authorized to access them through a
data network (Internet) connection. Nowadays, most people use cloud-based software services, such as Webmail or
Dropbox, on a daily basis. The guts of those services are
located on servers scattered across the Internet, accessed
by users through an Internet connection.
Virtualized servers occur when one large server is
separated into several “virtual servers,” each one set up to
perform a specific purpose. Since one server – which previously handled only one job – can be broken into several
servers executing several jobs or applications, the cost,
power, footprint and maintenance required to operate and
upkeep the server room is greatly reduced.
Most mid-sized to large enterprises, including most
large retail operations, employ the resources to own, operate and maintain their own servers, either housed at large
data centers or at an actual office or store location, and
they are using those resources to bring some pretty heavy
technology to the in-store experience. Major chains such as
Macy’s (4,000 devices) and Target (50 stores), as examples,
announced sizeable beacon installation near the end of
last year for in-store customer communications. Game
Stop, for its part, is piloting geo-fencing and beacons in
36 stores, while JCPenney has unleashed an app through
which customers can take a snapshot of a garment worn
by a person passing by and quickly find out if the store has
something similar in stock. Macy’s also developed an app
that lets shoppers use their smartphones to guide them
through the store to products they’re seeking.
Within the outdoor market, The North Face has
brought virtual reality into its store experience, and at its
flagship store in New York, Polo Ralph Lauren unveiled
eight smart dressing rooms equipped with interactive
mirrors that allow consumers to adjust the lighting in their
individual room, view specific garments in different sizes
and colors and even browse through recommendations
based on what they are trying on. The fitting rooms also
allow users to contract store associates without actually
coming out of the fitting room.
InsideOutdoor
|
Winter 2016
25
Crescent Moon—
the brand that works
as hard as you do
to distinguish itself
from the competition.
Made in Colorado.
crescentmoonsnowshoes.com
crescent moon®
snowshoes, poles & accessories
MADE IN COLORADO, USA
Looking at some overall numbers,
46 percent of stores either have or
plan to bring beacons in store by the
end of this years, found a study by
Retail Touch Points, including 70
percent of top-performing retailers,
says Retail Systems Research, while
more than 60 percent of retailers now
utilize Wi-Fi analytics to count traffic,
says IHL Group. A survey by barcode
standards company GS1 at the start of
2015 found that 57 percent of retailers were implementing RFID to track
inventory, with another 30 percent
expecting to have RFID going by the
end of 2016. All told, retailers are expected to spend some $2.5 billion on
Internet of Things (IoT)-related technologies such as Bluetooth-equipped
beacons and RFID tags in 2016, about
four times more than the $670 million
spent in 2015. Current In-store Tech Use by Small,
Independents Retailersrs
Sales data or analytic software utilizing data
to make smarter buying decisions
42%
E-commerce software: tools to help manage
inventory and sell in both online and
physical stores
31%
Using data to drive more personalized
marketing
22%
Mobile POS devices for inventory look-ups
on the store floor
22%
Mobile POS device to check customer
out on the store floor
19%
Check-out system with customer-facing
display
16%
Store-branded mobile app
7%
In-store beacons
3%
Source: Lightspeed
It’s not just larger retailers and
chains that are bringing technology to
engage and impress customers on the
sales floor. Among independent brick
and mortar retailers recently surveyed
by Lightspeed, 22 percent already use
data for personalized marketing, and
an additional 35 percent plan to implement data-supported personalized
marketing by the end of 2016. About a
quarter are using mobile POS for faster
inventory lookup on the store floor,
and 27 percent say they have plans
to invest in such capabilities. More
than four in 10 either currently use
or plan to implement mobile POS for
on-the-floor customer checkout, while
26
InsideOutdoor
|
Winter 2016
UNMATCHED
ROI
The most profit-generating
square footage in your store
small footprint
customized product mix to suit your store’s identity
increase add-on sales
unparalleled customer service
CHUMS.COM
Hurricane, Utah, USA
HELPING YOU HANG ON SINCE 1983
MORE MERCHANDISING SOLUTIONS AT
Booth #14019
42 percent employ data analytics to make smarter buying
decisions. A quarter more plan to add it by the end of 2016.
Keep in mind, the majority of the retailers surveyed by
Lightspeed bring in a $1 million or less in revenue per year,
and 95 percent take in $5 million or less. Seven out of 10
respondents represent one-store operations.
In order to maintain and achieve these technological
goals, and keep pace with much larger contestants, most
independent and specialty retailers will need an upgrade
to their IT infrastructures. This is precisely where hosted
and managed virtual servers come into play. Whereas
large and more sophisticated retail organizations typically
operate their own data centers, develop their own applica-
tions and employ internal IT personnel, organizations that
choose the hosted/managed route immediately gain access
to the computing power to run advanced, data-crunching
applications without the upfront capital expenditure and
internal expertise typically associated with hardware and
software facilities. In the hosted model, third-party providers not only maintain both the physical location of the
virtualized servers but also manage, upkeep and protect the
specific applications that are running on that customer’s IT
resources. And more and more, hosted providers also can
bundle in several retail solutions and applications, such as
CRM, employee resource management, channel integration,
unified communications, mobile POS and marketing, and
data storage and analytics. IT resources
are purchased as-needed on a monthly
recurring basis. At the same timw, any
software upgrades or hardware maintenance, as well as security, typically are
included, and services are often offered
on-demand, allowing retailers to rapidly scale capabilities up and down for
peak selling seasons or around a particular campaign, only paying for what
is used. In many ways, it’s a realization
of the “retail-as-a-service” model promised years ago.
Planned In-store Tech Budget among
Small, Independent Retailers
Plan to invest in data-supported marketing
by end of 2016
35%
Some likelihood to introduce in-store
beacons at some point
34%
Will invest in a mobile POS for faster
inventory look-up on the store floor
27%
Plan to implement a mobile POS for on-thefloor customer checkout in next 18 months
25%
Want to introduce a branded mobile app by
the end of 2016
19%
Source: Lightspeed
Of course, putting something even
remotely close to “mission critical”
into the hands of a third-party can be
disconcerting, and the two biggest concerns among tech adopters is security
(i.e. customer payment information)
and accessibility (need to access my
stuff). In actuality, however, resources
tend to be safer under the watchful eye
of expert providers than they are onpremises, security studies have shown.
Back-up and disaster recovery also tend
to get a boost. Provider-owned and
leased data centers tend to offer built-in
redundancy and disaster-proof building
specs, while “snapshots” of a virtual
server can be taken throughout the
day, ensuring more up-to-date data in
the event a back-up is needed. Because
28
InsideOutdoor
|
Winter 2016
firing up a snapshot is faster than booting a typical server,
downtime also is dramatically cut.
And since managed servers are cloud-based, accessibility
to company information moves “beyond the building” to
anywhere there is Internet, at any time, sometimes even on
any device. That means store managers can securely check
schedules or inventory from home or on the road, and IT assets of multiple stores can be accessed from one connection
through one secure log-in. Welcome to the cloud. It couldn’t
have come any sooner.
During the past few decades, the retail vertical as a
whole spent about 1 percent of revenues on IT. Today,
retailers are spending upward of 6
percent to sometimes as much as 10 percent of revenue
on IT. And whereas IT spending primarily has been
directed at e-commerce initiatives up to this point, the
connected consumer is forcing retailers to re-evaluate the
in-store experience.
Among the 42 percent of Lightspeed’s small retailers that
say they plan to increase in-store IT budgets this year, more
than two-thirds say the number one reason is “keeping up
with consumer demand.” At the same time, in-store shoppers
still generate more than 90 percent of sales for most specialty
retailers, so it only make sense that IT investment would follow the money in store to some degree.
Short List of Hosted Virtual Server
Providers
National Providers
dinCloud
www.dincloud.com
EasySpace
www.easyspace.com
Fusion
www.fusionconnect.com
GoDaddy
www.godaddy.com
Rackspace
www.rackspace.com
Rapidscale
www.rapidscale.com
Verio
www.verio.com
VMware
www.vmware.com
Webair
www.webair.com
Local Resellers and Agencies
Acuity
Technologies
Tampa, Fla.
www.thinkacuity.com
Avoda
Communications
Greenwood Village, Colo.
www.advoda.com
Cloudnexion
Littleton, Colo.
www.cloudnexion.com
eXemplify
Group
Lexington, Ky.
www.exempligygrouop.com
Intelisys
Petaluma, Calif.
www.intelisyscorp.com
Liquid Networx
San Antonio, Texas
www.liquidnetworx.com
MicroCorp
Marietta, Ga.
www.microcorp.com
PlanetOne
Scottsdale, Ariz
www.planetone.net
TBI
Chicago
www.tbicom.com
Telarus
Sandy, Utah
www.telarus.com
Total Telecom
Consulting
Pittsburgh, Pa.
www.totaltelecomconsulting.com
Venture Group
Charlotte, N.C.
www.vgei.com
For a provider in your neck of the woods, contact Inside
Outdoor magazine at [email protected]
InsideOutdoor
|
Winter 2016
29
Dyneema’s
Dynamite
A blast-proof fiber explodes into apparel
By Ernest Shiwanov
W
hile once on a business trip to
Denver Colo., I dropped into an
EMS store to check out some
climbing gear. It was my lucky day.
They were having a killer sale on
Russian-made ice screws (the ones with the shallow
threads) and Wild Country Spectra slings (slings, or
runners, are very flexible belt-like loops that help
link climbing gear protection to the climbing rope.)
30
InsideOutdoor
|
Winter 2016
I had been eyeballing Spectra runners for some
time, waiting for the price to drop and, in the process, lowering the weight and increasing the space
inside of my ice climbing pack. This new lightweight
Spectra material, half the width of my nylon slings,
was just as strong. Also of note, the slings came
sewn, dispensing with the water knot that traditionally formed the loop, further contributing to a lowbulk profile. For some, trusting your life to bar tacks
LOOK GOOD. FEEL GOOD.
DO GOOD.
women’s
HONEYCOMB FLEECE
teal & melon
women’s
PREMIUM PERFORMANCE
black with cranberry 2-tone pattern
men’s
EXPEDITION
coyote brown
Warm up with new styles and colors from ColdPruf Base Layer, booth #34119.
Stop by on day three of the show to enjoy free coffee and Krispy Kreme donuts, and
show your support for the environment with a special 1% For the Planet fundraiser!
W W W.C O L D P RU F.C O M
was a leap of faith, but the lubricity of
this extraordinary material made sewing the ends together mandatory. (It
was a big deal then, but nowadays the
ubiquitous bar tack is often engineered
to provide greater margins of safety not
achievable by the lowly knot).
Welcome back to 1988. With
time, the use of Spectra and its twin
Dyneema continued to grow into other
products including backpacks and tents.
It is clear; Dyneema is a very special
material with unique properties. Yet it
took 47 years before Dyneema’s Koninklijke DSM N.V., or DSM, introduced
it into apparel through The Dyneema
Project. So why now and what does The
Dyneema Project bring to the outdoor
recreation space?
Dyneema, similar to penicillin, xrays and probably fire, was discovered
serendipitously. Dr. Albert Pennings, a
research scientist for DSM, observed
thin whisker growths in an ethylene
solution, and when he tried, he could
not pull them apart. Clearly, this ultrahigh-molecular weight polyethylene
(UHMWPE) was ridiculously strong.
However, his supervisor in 1968 was
not impressed. Yet inadvertently, Pennings had stumbled onto a material
whose strength-to-weight ratio is up
to ultraviolet (UV) degradation, does
not react to most living tissue and is
about 32 percent stronger in strengthto-weight than aramid fibers
As a compound, it is very simple
– comprised of just carbons and hydrogens. Its amazing strength is due
in part to the extremely long
individual molecules that
make up each link
in the polymer chain.
When drawn into a fiber, all chains
are essentially in parallel alignment to
one another. Its analogous to LASER’s
coherent light, where all the light waves
of the same wavelength cycle together
A spool of black Dyneema fiber
to 15 times higher than steel and a
coefficient of friction on par with the
ultra-slippery polytetrafluoroethylene
(Teflon, eVENT and the original GoreTex membranes). It is very abrasion
resistant, does not absorb water but
floats on it, is non-toxic and chemically non-reactive. It also is very resistant
32
InsideOutdoor
|
Winter 2016
in perfect synchronicity, not randomly
like the light we ordinarily see. Thus you
get an intense light capable of burning
a hole through steel and a high-tenacity
fiber with a tensile strength seven times
stronger than steel.
With all these great attributes and
the continuous discovery of new applica-
tions for the fiber, as well as AlliedSignal’s Spectra, Dyneema took on a life of
its own. Nevertheless, and with the ultimate irony to come, DSM still waffled
Kelty introduced Spectra fabric in
backpacks in the early 1990s with
its Phantom and Cloud (pictured)
backpacks.
on its commitment to Dyneema’s commercialization. However, the believers
were many, one of them being Cubic
Tech Corporation. CTC’s creation of
Dyneema-laced Cuben Tech non-woven
fabrics forever changed sailcloth for
competitive sailors. It also altered the
outdoor product landscape with featherweight yet virtually indestructible gear,
eagerly adopted by hyperlight-carrying
alpinists and thru hikers.
Dyneema’s rival Spectra also was
making inroads with its woven products. Mike Cecot-Scherer, at the time
designing for Kelty, believes his team
was the first to use Spectra in a consumer product. Cecot-Scherer helped
design and introduce the iconic white
Spectra backpack, the Phantom, to the
market in 1993. The Kelty Phantom,
and later the Cloud, were seen as a
performance wake-up call for the outdoor retail industry. Eventually, DSM
better understood the value of its product and in a twist of fate bought Cubic
Tech Corporation this past May.
Anthracite-colored Dyneema Cubic Technology Fabric
In a move to no doubt reinforce
the May acquisition, DSM introduced
The Dyneema Project just ahead of
the Outdoor Retailer Summer Market. The Dyneema Project’s mission
statement reads not unlike the announcement of a newborn by a proud
parent crossed with the awarding of a
Nobel Prize.
“Beginning in 2015, Dyneema will
be made more widely available to the
apparel market through a carefully
curated innovations program – The
Dyneema Project – undertaken in close
collaboration with selected brands and
mills,” said the company. “This project
honors the most cutting-edge brands
and state-of-the-art mills – those pushing the envelope of design and vision.
The Dyneema Project is dedicated to
the trailblazers, game changers and
innovators in apparel.”
As part of its “by invitation only”
commitment to expanding its technological reach, DSM is providing support
to designated trailblazers. It is accomplished through an active consultancy
in the way Intel supports computer
companies in the appropriate use of
its processors. It involves research and
development, sourcing mills and manufacturers and manufacturing support.
DSM calls it “Tailor made consultancy.”
Recipients of The Dyneema Project
honor include Levi Strauss and Co.,
adidas, Hyperlite Mountain Gear, Giant and Saint (Australian motorcycle
apparel), among other cutting-edge
fashion brands.
34
InsideOutdoor
|
Winter 2016
Of those, Levi Strauss and Co.,
already known for its sustainable development work, has had encouraging results with the use of Dyneema
in its denim. The implications for
outdoor apparel manufacturers are
many and on different levels. On
the all-important performance-driven
side, adding 5 percent to 10 percent
Dyneema in denim increases tensile
Environmentally, fewer raw materials
required to accomplish greater ends
means a better product and a smaller
carbon footprint. A stronger more durable pair of jeans also suggests having
to replace them less frequently, again,
reducing the carbon footprint. DSM’s
Neil Bell, and former Global Fabric Innovation Manager at Levi Straus, concurs. “We also don’t need to use more
cotton and materials to make more
(jeans),” he said. “We see the innovation of Dyneema jeans in the fact that
they last two-and-a-half times longer
than a normal pair of jeans. By doing
this, people don’t need to buy a second
pair of jeans.”
Unquestionably, Dyneema has lots
to offer outdoor apparel in terms of
performance and the environment. The
hurdles seem to be similar to any new
technology. Product development has
to be at the point where the learning
curve matches what manufacturers
expect with a new technology. As a
premium solution, acknowledging the
value proposition is key until the economy of scale can address a larger part
of the market.
Swatches of state-of-the-art materials developed by Dyneema Project with
collaboration partners.
strength and tear resistance up to
100 percent over standard denim.
Abrasion resistance is improved up
to 200 percent. In comparison, high
tenacity nylon requires double the
amount of yarn yet remains 5 times
less tear resistant.
Esthetically, the hand, look and feel
of the denim remains unchanged – the
classic reasons why we love our jeans.
Finally, a Life Cycle Assessment
(LCA) must be commissioned to ensure
Dyneema’s environmental profile is in
line with the outdoor industry’s thinking going forward. If most of the above
conditions are met, and The Dyneema
Project’s seeds take root, it will not be
long before we see more lighter weight,
much stronger and smarter apparel
coming our way.
Product Market Showcase
WINTER 2016/2017
New
Product Showcase
Winter 16/17
Arc’teryx
Adventure Medical Kits
Designed for enthusiasts who rely on their canine
partners on the ranch or out in the field, the Workin’
Dog Kit includes a range of medical supplies designed specifically for canine companions. There’s
also a comprehensive field manual for pet first aid
and an LED headlamp for hands-free
illumination. SRP is $110.
Unlike traditional
compressed air
cylinder airbag
systems that are
limited to one
deployment per
charged cylinder, the
Voltair airbag systems
is powered by a heavy-duty 22.2V
lithium-ion polymer rechargeable
battery that allows the user to deploy the air bag multiple times. Available in 20L and 30L volume, the fully
seam sealed Voltair is made with
waterproof N400r-AC2 nylon ripstop
with WaterTight zippers.
Avex
The double-wall,
vacuum-sealed,
stainless steel
Growler is the
newest addition
to the Avex Spirits
line. It sports a full-grip
handle, double-hinge
TPU tether, non-marring
rubber bottom and a
powder-coat finish, while
the wide-mouth insulated lid is interchangeable with all the other
new Avex products. SRP
is $54.99.
Aventura
Inspired by a 1970s ski
sweater from its parent
company, Sportif, the
Aventura Reeva Sweater
is a super soft blend of
viscose and nylon. This
retro design offers a
great fit and comes in a
variety of bright colorways. SRP is $79.
36
InsideOutdoor
|
Winter 2016
WINTER 2016/2017
Bergans of Norway
The Kongsberg is a four-way stretch softshell jacket insulated with PrimaLoft
Gold Insulation Active. Designed
to provide warmth and freedom of movement for alpine
skiing, it also features articulated elbows, tailored
sleeve closures with
internal elastic cuffs,
extended back, fixed
hood customized for
helmets, underarm
zip vents, and arm,
chest and sleeve
pockets. All of the
fabrics and insulation
used in the Kongsberg are bluesign approved. SRP is $239.
Berghaus
Berghaus Colorkind, a fabric dyeing technology
that is kinder to the environment, is combined
with Gore-Tex in the Island Peak collection of
men’s and women’s all-season walking jackets
and pants. The range includes the men’s
Island Peak 3-in-1 Hydroloft jacket; the men’s
(pictured) and women’s Island
Peak jackets; the men’s
and women’s Island
Peak 3-in-1 jackets;
and the men’s and
women’s Island Peak
pants. BioLite
Big Agnes The women’s Yarmony is a lightweight, synthetic
jacket (60g) that is wind and water resistant. The
relaxed fit is designed with enough room for layering, while providing excellent range of motion. Also
available in the men’s Farnsworth, SRP is $190.
This Bluetoothconnected BaseLantern+ gives out 400
lumens of even light
while charging devices for
the entire family from its
24Wh/6600mAh internal
battery. Connect up
to eight BioLite SiteLights to light up an entire
campsite, and control it all from a
smartphone via Bluetooth. SRP is $99.
InsideOutdoor
|
Winter 2016
37
WINTER 2016/2017
Blizzard
The Quattro is a new collection of men’s and women’s
skis designed for groomed
snow and addressing the four
key performance benefits of
stability, precision, agility and
control. The skis are the most
thoroughly designed and
technologically advanced collection of groomed snow skis
ever offered by Blizzard with
the perfect blend of the four
Quattro Technologies (construction, IQ system, shape
and rocker) in each size.
Black Diamond Equipment
The First Light Hoody’s versatility-inspired
design makes it the quintessential jacket for movement up and
down the mountains. Constructed with lightweight Schoeller
and packed with PrimaLoft
Silver Insulation Active, it is
Black Diamond’s most breathable insulation piece that
can be worn as an insulated
midlayer or on its own.
Canaima Outdoors
The TreePod is a treehouse alternative that
goes anywhere and is
designed to enable
outdoor fun for
children and adults
alike. Built from
durable nylon
and aluminum
framing, it
affixes to any
hanging point
via durable webbing straps and
a steel quick link. The fabric is
weather resistant and treated
with a DWR for all-weather fun,
while a UV-coating offers additional
protection from the sun’s rays.
BUFF
From BUFF’s new collection
featuring the artwork of digital
painting and projection artist
Android Jones, the Polar BUFF
is made with Polartec Classic
100 fleece at the base and a
full-length microfiber Original
BUFF on top. At the intersection of art and function,
this performance headwear
delivers powerful warmth,
versatility and coverage.
SRP is $32.
CEP Compression
Made in Germany with compression that not only has a warming
effect but also activates the blood
circulation in the leg, the Ski Ultralight socks incorporate a new textile technology called Smart Infrared
that is embedded with bioactive
minerals in the yarn to absorb body
heat and emanate far infrared rays
back to the skin offering thermoregulating properties and improved
micro-circulation. SRP is $55.
Chaco
Featuring full-grain leather uppers, waxed cotton
laces, removable PU footbed and a rubber-based
outsole, the women’s Pineland Chukka is available in
bone brown, black, nickel gray (pictured) and baker
chocolate. SRP is $140.
38
InsideOutdoor
|
Winter 2016
GET A GRIP ON WINTER
Warm and stylish, our new easy-on GLAVA provides great 3-season
traction. With a 50% recycled rubber outsole, the boot features our
patented BUGweb® technology—removable studs for sure footing on ice,
snow, and slick pavement. Find the best in traction at icebug.com/us.
BECOME AN ICEBUG DEALER: [email protected] • 855.201.7694
See our entire line of traction footwear at ORWM booth 23013.
GLAVA BUGweb • MSRP $189.95
WINTER 2016/2017
ColdPruf
The Premium Performance Print
top is constructed with ColdPruf
Technical Fiber Polyester with
Silvadur Intelligent Freshness and
spandex to provide a “moveswith-you” fit. Extra length in the
torso and sleeves prevents riding
up, and the athletic cut, flat
seams, hemmed sleeves and
tagless design ensure all-day
comfort. The Black and Cranberry Diamond Pattern sleeves
support both style and functionality. SRP is $27.
Crescent Moon
Crescent Moon builds on
its reputation for innovation
with a newly revised carbon
fiber running snowshoe that
is smaller and lighter than
previous versions. The company also announced plans to
unveil “a completely new kind
of snowshoe” at the winter
shows.
CW-X
The patented CW-X
EXO-Lite Seamless
Support Web technology
in the Generator Revolution running tight creates
a comprehensive muscle
and joint support system,
says the company. Made
from new four-way stretch
Coolmax fabric featuring
laser-cut Support Web
technology, and Mt.
Fuji print, SRP on the
Generator Revolution
is $225.
Dale of Norway
The new Sport Collection features sporty looking, technical
products, with clean lines
and earth to bright colors. The
qualities vary from skinsoft
mid-layer sweaters to innovative outerwear using Knitshell
technology. The Stryn Jacket
features lightweight Knitshell
with a new Wool Shell fabric
that is water repellent, stain
and dirt resistant, and has a
windproof liner
DryGuy
Deter Sunscreen
Deter Natural Mineral Sunscreen
not only deters against the
damaging effects of ultraviolet
light but is blended with eight
skin-loving botanicals. This nonirritating/hypoallergenic lotion can
be applied to any skin type and
is gentle enough for children. The
luxurious, photo-stable formula is
environmentally safe and biodegradable.
40
InsideOutdoor
|
Winter 2016
A simpler version of the
Force Dry DX, the Simple Dry is a budget-friendly
option that uses a convectionbased drying system that heats
to approximately 105 degrees.
It is completely silent and
will not damage fragile boot
or glove materials, says the
company. The Simple Dry uses
a 120 volt AC outlet, dries two
garments in six to eight hours,
weighs less than 5 pounds and
helps reduce odors caused by
bacteria, fungus and mildew.
SRP is $40.
Visit bertucciwatches.com to see all of our new series for this spring.
WINTER 2016/2017
Duer
The new Pocket
Pant is described as
a “no-sweat pant”
using proprietary
fabric Nature2X, a
weave of Tencel made
from eucalyptus trees.
When combined with traditional fabrics such as
polyester, spandex and cotton,
it creates a pant that looks like
dress pants and feels like sweat
pants. The performance fabric
absorbs sweat, kills bacteria and
dries quickly. The 5 Pocket comes
in Slim Fit, 5 Pocket Relaxed Fit
and Jogger. SRP is $150.
Eagle Creek
Designed to withstand inclement weather,
the Cargo Hauler Rolling Duffel is made
from a highly abrasion-resistant, water
repellent, Bi-Tech Armor Lite fabric
treated with a non-petroleum-based
coating that allows Eagle Creek to
reduce the weight of the base
fabric while still achieving supreme performance. Beyond
lightweight, these wheeled
bags feature self-repairing
main zippers, angled grab
handles, horizontal lash
points and a large Ushaped opening. SRPs start at
$159 for the 90L version.
Esbit
Ecoths
The Killian LS challenges traditional
men’s fashion by making a
reversible button-up shirt.
Made with 100%
organic cotton, the
Killian LS is surprisingly lightweight
and has a flannel
check on one side
that reverses
to a solid herringbone on the
other. SRP is $92.
A new take on an old
favorite, the Esbit
Pocket Stove is now
slightly larger with six
14g solid fuel tablets
(included) that store
neatly inside. The solid
fuel works well at high
altitudes and subzero temperatures,
burns for up to 12
minutes, and can
bring 500ml of
water to a boil in
about 8 minutes.
Weight is 12.7 oz.
and SRP is $12.99.
eVent Fabrics
Topo Athletic brings eVent’s new, patented
DVdryLT footwear technology to market in
the Hydroventure trail shoe. eVent DVdryLT
dramatically increases breathability due to a
new waterproof Direct Venting membrane
that eVent developed specifically for lightweight shoes. With DVdryLT construction,
the laminate actually becomes
the upper of the shoe, eliminating processes and layers to
reduce weight and advance
breathability.
42
InsideOutdoor
|
Winter 2016
Ex Officio
Ex Officio
introduces a
new collection
of elegant and
versatile pieces
for urban travel
exploration. The collection offers polished
mix-and-match pieces
and clean silhouettes
in luxurious fabrics
that feel good, with
covert performance features that provide a sense of
confidence and comfort away from home. Pictured
here is the Therma quarter zip featuring a Heat Zone
technology that absorbs moisture and keeps heat in
and Silvadur anti-microbial treatment. SRP is $75.
EXPLORE THE NEW
AMERICAN
ORIGINAL
COLLECTION
THE NEW
CROSS
OVER
IS HERE .
With style that crosses
over from the pavement
to the path, you’ll always
be dressed for adventure
when you wear AXT.®
CUSHIONED SOLE
ADDS COMFORT
REINFORCED
TO LAST LONGER
SEE FOR YOURSELF
BOOTH #23043
FOXSOX.COM
8 0 0 - 2 4 7 - 1 8 15
WINTER 2016/2017
Fenix
Feetures
The new Elite Max Cushion sock
uses the company’s newest spun fiber technology
to bring runners an ideal
blend of performance
and comfort. SRP is
$15.99.
The most
compact lantern
from the company,
The Fenix CL05 includes
green and red LED alert modes
in both constant-on and flashing
to enhance visibility in rain or fog. With
four brightness levels, this keychain lantern’s
maximum output reaches eight lumens. It delivers up to 40 hours
of runtime in moonlight mode and more than three hours in high
mode. Weighing less than 13 grams, it operates on one common
alkaline or NiMh AAA battery.
Fischer
At just 980 grams per boot, the
new Fischer Travers Carbon Lite
offers maximum fit with minimal
weight. The external Boa closure
system provides adjustable comfort and strong heel hold, making
painful blisters and “hot spots”
a thing of the past. Undo the top
slider buckle with one hand and
the active cuff gives you 80
degrees of rotation to ski
uphill faster, with less
effort. SRP is $999.
Field Trip Jerky
Offering “jerky without
the junk,” Field Trip Jerky
will be showing its line
of all-natural, gluten-free,
MSG and nitrate free
jerky. The newest debut
product is Cracked Pepper
No. 7 Turkey Jerky, offered
in 2.2oz packages at an
SRP of $6.50.
Fjallraven
Fitterfirst
The Extreme Balance Board Pro is an advanced board designed to assist with balance and coordination, increases
proprioceptive awareness and improves strength and
core power. The multidirectional board allows movement
front to back, side to side and all angles of tilt,
and now features full rotation. SRP
is $199.95.
44
InsideOutdoor
|
Winter 2016
Developed and tested in cooperation with guides and dog
mushers, the Polar Guide Parka
is a waterproof winter parka
filled with durable synthetic
padding designed for performance in both moist and
dry conditions. The fixed
hood is adjustable and
has synthetic fur edging
to help protect against
winds, and G-1000
Original reinforcements
provide extra durability
in hardwearing areas.
The Polar Guide Parka
will be offered for men
and women in multiple
colors. SRP is $600.
WINTER 2016/2017
Garmont
Fox River
Made to cross over from the path to pavement, the new line of lightweight AXT Adventure Cross Terrain
socks offer comfort
and cushion plus
Wick Dry technology
to help avoid moisture
build-up that leads to
hot spots and blisters
and advanced fit technology to hold the sock in
place. Pictured here is
the women’s lightweight
Mariposa Crew, made with
40% nylon, 29% merino
wool, 29% acrylic and
2% spandex. SRP is
$13.99.
The 9.81 Trail Pro II Mid Gore-Tex is designed for faster, subalpine hikes. It features
an Anatomically Directed Design, sculpted
for performance and fit, and a mesh upper
for breathability. Gore-Tex lining keeps
feet dry and the Garmont Hypergrip
outsole keeps adventurers
secure in difficult terrain.
APPAREL
SOURCING &
PRODUCTION
SEE US AT THE
OUTDOOR
RETAILER
WINTER SHOW
Quickfeat produces
sweaters, knits, wovens
outerwear, activewear,
leather, swim and
organics.
Our Services
- Fabric Sourcing
- Trim Sourcing
- Garment Development
- Factory Sourcing
- Production
- Quality Control
- Packing & Logistics
GoMotion
XtendD is a fully reflective, minimal vest
with 150 lumen Cree LED sternum light
and red rear flashing lights for optimal
visibility. It incorporates GoMotion’s new
lighter battery management system powered by rechargeable lithium-ion batteries. It runs at 8h/18h/54h battery life with
universal mini-USB port. SRP is $69.
541 350 1615
Marketing Office Bend, Oregon USA
[email protected] | www.quickfeat.com
INDIA VIETNAM CHINA
HONG KONG USA
InsideOutdoor
|
Winter 2016
45
WINTER 2016/2017
Gordini Gordini’s premium Empyrean Collection expands with the introduction of the DT Gauntlet
Glove and DT Gauntlet Mitt. It’s made with
DownTek Water Repellent Down to shield, DownTek 800-fill power and durable woven nylon shell
with genuine sheepskin in multiple places for
enhanced protection and reinforcement. This waterproof, breathable and windproof style is available in
men’s and women’s sizing at an SRP of $120.
Grand Trunk
Good To-Go
Following its standard of using only recognizable,
pronounceable ingredients, Good To-Go has added
Pad Thai with peanut and shrimp sauce to its
menu of gourmet backcountry meals. Sourced
with wild American shrimp, gluten free rice
noodles and traditional ingredients found in quality
Thai restaurants, Pad Thai is offered in single (SRP $6.75)
and double serving ($11.50).
Stand out in a crowd or blend into your surroundings with this special edition MARPAT hammock,
featuring a distinctive woodland digital camo pattern used by armed forces in Europe. Constructed
using 100 percent made in the USA, single-strand
Taslan nylon for seamless comfort and maximum breathability,
this roomy 10’ x 5’ hammock weighs only 17.2 oz. SRP is $99.
Gore-Tex
Ideal for high-aerobic activities such as biking and
running, Gore-Tex Active
products feature a permanent water beading surface
which eliminates the need for a
face fabric, making it the lightest
and most breathable Gore-Tex
product to date, says the company.
Granite Gear
Granite Gear introduces
an urban portage pack,
the Brule, to its Campus collection. Made
with weather-resistant
fabric with a taurpalite bottom, the pack
features a tricot-lined
pocket and tablet sleeve,
dedicated laptop sleeve,
adjustable compression
straps, hydration-ready
port and a multi-pocket
organizer. Available in four
color ways, SRP is $59.99.
46
InsideOutdoor
|
Winter 2016
Gregory
Gregory enters the lifestyle
bag market with 13 new
bags in three collections
highlighted by the Pierpont. Its heavy TPE-backed
tarpaulin fabric body, waterresistant external zippers and
weather-shielding cover flap
pull triple duty to safeguard
your daily essentials, while
signature comfort makes this
pack ideal for long days on
foot, in the saddle or clocking
layovers. SRP is $129.95.
WINTER 2016/2017
Headsweats
The versatile UltraBand can be worn as a
headband, toque, neck warmer or wristband
for wiping sweat away. Using Headsweats’
proprietary Eventure fabric, it is lightweight,
quick-drying and moisture wicking. Perfect
for customizing, it can be ordered in custom
designs at minimums of 24 and turnaround
of two weeks. SRP is $22.
Helly Hansen
A Scandinavian take on a longer trench coat for women, the Welsey Trench is a modern insulated Helly
Tech jacket for the city that is warm, waterproof,
windproof and breathable. Classic styling and rich
detailing is complemented with technical solutions and name brand components to work on
busy days in challenging weather. SRP is $240.
HillSound
High Sierra Made of ultra-high-strength stainless steel for durability and weight
reduction, the new Trail Crampon Ultra is made for those
needing to travel faster and
lighter. 18 spikes offer aggressive traction on icy surfaces and
distribute pressure to withstand
wear. Welded chains endure repeated
torque, foot strikes and abuse on ice and
snow. Double-sided chains keep a tight grip
on shoes. SRP is $69.99.
The Belden
Backpack offers two
laptop compartments,
built for the business traveler
who also likes to venture out
and sneak in a quick hike every
now and then. The laptop sleeve
doubles as a hydration compartment, and the reservoir clip and hose
port allow easy access for the hose.
SRP is $129.
IIONNGS
F
A
H
C
I
T
T
AN ENTS IRRITA
PREV TERING
& BLIS
PERFECT FOR ANY
TYPE OF SPORTING ACTIVITY
215-12-019
film
tective
o
r
p
g
in
sting
lubricat
long-la
le
a
r
ib
lt
is
u
v
,
⊲ In
urable
hable, d
t
nt
a
e
r
B
⊲
t-resista
a
e
w
s
r- &
⊲ Wate
VISIT US @ OR WINTER SHOW
Made in Germany · pjuractive.com
TRY OUT!
booth
InsideOutdoor
|
#40193
Winter 2016
47
WINTER 2016/2017
Ibex Outdoor Clothing
Ibex evolves its Wool Aire
collection for Fall 2016 with
100 percent wool insulation that’s softer, warmer
and loftier. The new men’s
reversible Wool Aire Shirt
Jacket bridges active and
lifestyle design by combining two Ibex classics:
Taos plaid wool flannel
and Wool Aire insulation. SRP is $350.
Hydro Flask
The redesigned Hydro Flask 32
ounce and 64 ounce Growlers
sport side-handle orientation
to offer better pouring control
thanks to its close proximity to
the growler opening. The loop
handle accommodates all sizes
of hands, fingers and carabiners,
and Hydro Flask’s TempShield
Insulation keeps a beverage as
cold as when it was poured.
Icebreaker
The IKA Long Sleeve Zip
Jacket is built with stylishly durable CORDURA
Combat Wool fabric and
Icebreaker Nature’s Miracle
Fiber technology. It repels light precipitation and wind while providing unrestricted
movement. The 260gm brushed merino
blend provides warmth along with breathable comfort. It’s finished with zippered
front-hand pockets, chest pocket and
internal storm flap.
Intova
Take the Intova Duo up to 100 feet underwater
with its rugged and compact waterproof housing and snap high performance photos or 720p
HD video. The camera with case floats and is a
fun imaging tool for all ages. It includes wrist
lanyard, 1.77” LCD screen and is powered by
rechargeable batteries. SRP is $49.99.
INVISTA COOLMAX and THERMOLITE
Starting in early 2016, INVISTA will launch a new “Embrace the
Element” campaign to reflect a new brand positioning for its
COOLMAX and THERMOLITE fiber brands. The campaign, which
includes a contemporary look and feel with new logos, hangtags, Web sites and simplified brand architecture, centers on
the notion of welcoming your surroundings, without fighting the
elements, whether that is the heat of the gym or the cold of the
outdoors.
Jammock
A hammock for a pick-up truck, the JammockTruck
can be strapped into a rig’s bed in minutes and can be
secured with D-Ring tie down anchors. Have precious
cargo that needs to be covered? The JammockTruck
also serves as a load-bearing truck cover.
48
InsideOutdoor
|
Winter 2016
WINTER 2016/2017
Julbo
Offering the same Superflow
system found in last year’s
Areospace goggle, the Airflux
is a price-sensitive backcountry goggle that reduces costs
through a simple polycarbonate
lens as opposed to Julbo’s photochromic offerings.
K2 Snowboarding
Bringing surf style to an allmountain versatile board, the
Eighty Seven has the flow and
feel of more radical shapes
without limiting the ability to ride
anywhere or on any snowpack.
Its shorter and wider build translates to a quick maneuverable
feel and greater carving clearance, says K2. SRP is $599.95.
Kamik
Part of Kamik’s Heritage 1898 collection, the Sienna is built for coldweather comfort with 200B Thinsulate, removable Kamik comfort molded
EVA insole, a waterproof synthetic
rubber shell and a Dove Rubber outsole. Its stylish look is provided by
leather and flannel combination uppers and a decorative side buckle.
Made is the USA, SRP is $120.
TM
WE
MAKE
CAMPING
FUN!
STANSPORT.COM
CAMPING • HIKING • LIGHTING
OUTDOOR RECREATION • EMERGENCY PREP
SURVIVAL • GOLD DISCOVERY • OUTDOOR COOKING
T OLL FREE 1 (8 00) 421- 6131 >> FAX 1 ( 323) 2 6 9 -2761 > > 28 01 Eas t 12 t h S tr e e t, L o s A n g e l e s , C A , 9 002 3
InsideOutdoor
|
Winter 2016
49
WINTER 2016/2017
La Sportiva
The Asteroid Primaloft
Jacket has bodymapped Primaloft
Silver active
Insulation for
optimal thermal
regulation. The
clean design
and quick-access pockets
make this
jacket versatile
enough for everyday use. SRP
is $249.
Kathmandu
The Archon Pack, built
with CORDURA HP
fabric, serves as a
reliable weekend
travel companion
with features
including bottle
pockets, pole
and bed-roll
attachments, a
padded hip belt to
help carry loads and
even an attachment
for the child’s Hobbit
Pack (until they’re ready to
take on the terrain solo).
Leki
Lafont
Built with CORDURA Denim, the
ergonomic design of the Notos
jeans features a pre-formedshaped knee with interior leg
pockets to fit foam pads, offering
stability while relieving stress
from the worker’s knees. It features gusset thigh pockets with
Velcro flaps, cavalry style front
pockets and a zipped hip pocket.
The new Trigger S Vertical grip
system, designed specifically for alpine touring (AT),
is described as a “ski pole
binding system.” Skiers
literally click in and out
of the grip with one hand
movement. The technology
centers around the Flexband,
an elastic band that enables
variable gripping without
having to click out of the grip.
The grip system is available
on four models next season:
Tour Stick Vario Carbon, Aergon 3, Aergon 2 and
Aergonlite 2.
Light My Fire
LifeStraw
LifeStraw filter technology has
evolved into two-stage personal filtration in a sleek, durable
steel body. LifeStraw
Steel is ideal for hiking,
backpacking, camping
and travel. The twostage filtration process
removes bacteria and
protozoa and reduces
organic chemical matter
and chlorine. SRP is
$54.95.
50
InsideOutdoor
|
Winter 2016
A waterproof, shockproof organizer for your
backpack, the Light My
Fire Add-a-Twist keeps
gear dry, safe and
organized. The three
containers lock into
each other and can be
arranged multiple ways
with a simple twist.
Each container floats
and has a doublesealed lid making it waterproof and airtight.
SRP is $34.99.
WINTER 2016/2017
Lowa
Lowa’s popular speed hiker will be offered in an “ice”
version for 2016. The Innox GTX Ice combines a
lightweight synthetic upper with Lowa’s injected
PU sole technology and Vibram’s proprietary
slip-resistant 3 gripping pods embedded throughout the sole’s
rubber for tenacious
traction on snow and ice. Gore-Tex Panda synthetic
fleece provides comfort
and warmth. SRP is $230.
Lorpen
Lorpen’s most
advanced sock
technology is now
available for the
youngest skiers in the
T3 Kids Ski Light, a thin
sock with light cushioning in the shin and foot.
Primaloft and Merino offer
all-day protection and comfort,
while new LorpeNRG technology
improves durability and warmth.
The T3 Spider Net design keeps
the sock in place, and the breathable instep regulates the temperature and moisture evaporation.
SRP is $15.
Momentum by St. Moritz Watch Corp
Minus33
The Trailblazer Midweight
Full Zip Hoody is designed
for those who make their
own path through new,
un-trekked land. It features a new side panel
design certain to make
it stand out as a trailblazer both in action
and in appearance.
Offering practical functionality with a vintage style and feel, the
Pathfinder III 40 Leather is engineered from ultra-lightweight
titanium and features a Swiss movement with both alarm and
date functions.
This watch is designed for outdoor
enthusiasts who
need a functional
timepiece that can
withstand the elements of Mother
Nature and is
visible in low-light
situations. Every
Momentum watch
is assembled by
hand and pressure
tested. SRP on
the Pathfinder III is
$235, with sapphire upgrade available for $50.
Mountainsmith
Montane
Made with Gore-Tex C-Knit fabric and
tailored for an ergonomic fit during dynamic motion activities, the Surge
jacket is loaded with versatile
features such as a three-point
adjustable hood, two
hand-warmer pockets,
full-length front zip and
adjustable cuffs and
hem, while weighing just
14 oz. Designed for high
mountain activities where
comfortable, lightweight
weather protection is a must,
SRP is $469.
52
InsideOutdoor
|
Winter 2016
Mountainsmith taps into its
37-year heritage by resurrecting classic designs from the
mid-1990s, as trail-inspired
commuter bags. This 2016
version of the World Cup has
been retrofitted with
a side-access laptop
compartment and
internal pockets designed
for modern accessories. It’s
part of The Roots Collection,
which features CORDURA
fabric. SRP is $119.95.
WINTER 2016/2017
One Source Apparel
OSA’s quilted hybrid jacket for women blends style
with practicality for use in many temperatures. The
quilted center body and collar feature windproof,
lightweight nylon fabric and supple polyester insulation for bulk-free warmth. The sleeves and side
body panels consist of mélange sweater fleece
for added comfort, mobility and texture. Two front
hand warmer pockets with concealed zipper openings on the seam, a curved thumbhole and longer
sleeve length complete the package.
Nau
Using Nau’s innovative 650-fill recycled
down insulation, the Copenhagen Down
Trench brings superior warmth and weather protection in all winter conditions. The
waterproof and windproof coats feature
sealed seams, snap-off hoods with drawcord adjustment and multiple pockets for
essentials. SRP is $495.
100% MERINO WOOL. 100% PREPARED.
High Quality. Warm. Comfortable. Functional.
Find us at Outdoor Retailer Winter Market Booth #26040.
Oboz
Rugged oiled full-grain leather, winterspecific rubber and 200-gram 3M
Thinsulate inside are just a few of the
features in Oboz’ Big Sky Insulated
BDry slip-on boot (pictured), SRP is
$165. For women, the warm and stylish
Madison Insulated BDry (SRP $165) has
a waterproof textile and Nubuck upper,
a new Bfit Thermal insole and easy
entry with a YKK side zipper.
Be prepared for your next adventure.
MINUS33.COM
1-855-MINUS33
[email protected]
InsideOutdoor
|
Winter 2016
53
WINTER 2016/2017
Outdoor Research
Osprey Packs
Osprey introduces a full range
of backcountry ski/snowboard
packs including Kresta, the
brand’s first ever women’s
specific backcountry design. Developed in the
San Juan Mountains of
Colorado with feedback
from professional guides,
ski patrollers and dedicated weekend warriors,
the Kresta is built with a
Lightwire Frame/HDPE
suspension, thermoformed contoured backpanel to reduce ice/snow buildup and a
contoured EVA harness.
Palladium
The Centrifuge Hoody is built
for high-intensity winter
activities and rapidly changing
weather. An Active Insulation piece that offers both
warmth and breathability,
its versatility comes from
pairing two types of highly
wicking Polartec PowerGrid
fabrics with a light, stretchy
waterproof/breathable fabric
overlay in areas more exposed to precipitation. SRP
is $180.
Pertex
The New CS10 technology, featured in new pieces from Berghaus,
Montane, Mammut, Peak Performance and Salewa, utilizes yarns
The Pampa Tech Hi Leather boot features an elastic
sockliner, EVA comfort footbed and a non-slip city tread
grip. Offered in sizing for men and women, the boot is
fully waterproof to combat
all cold and wet weather
conditions. SRP is
$130.
with diamond-shaped filaments that
lock together better than traditional
circular-filament yarns, says Pertex, to
provide superb abrasion resistance along
with improved water-beading properties. It
is also soft to the touch and downproof.
Petzl
The new Leopard FL crampons weigh just 330
grams thanks to its durable aluminum construction. The Cord-Tec flexible linking system minimizes
bulk for ease of carrying, while Petzl optimized the
crampons for snow travel with a Flex Lock binding
system designed for use with
hiking and approach shoes,
without heel or toe
welts. 54
InsideOutdoor
|
Winter 2016
pjur active
Pjur active 2skin protects against chafing
and blisters by forming a protective film
on the skin immediately after application. This reinforces
the cell structure and
distributes pressure
over larger areas. It
allows the skin to
breathe, free of skinweakening emulsifiers, and is water and
sweat resistant.
WINTER 2016/2017
Reactor
From wounds earned trying to pull off
an impossible feat in the backwoods
to slices and scratches acquired while
tinkering in the garage, every scar has
a story for outdoor enthusiasts. The
new Gamma Battle Worn watch
pays tribute to those scars with
a unique distressed finish on its
stainless steel case and bracelet.
It’s also smartly designed with
a four-layer anti-glare coating
on the crystal face making it
easy to read from any angle
in bright sunlight. Royal Robbins
The men’s Performance Flannel Plaid
brings a soft hand to a durable nylon
and polyester blend that delivers
wrinkle resistance, weightless
warmth, along with a fast dry
time, says Royal Robbins. It
is considered the softest and
most versatile flannel from
the brand. SRP is $75.
Ruffwear
The re-designed Polar Trex boots protect
dog paws from extreme winter conditions,
including snow build-up between pads,
snow and ice melt chemicals. Vibram
Icetrek outsole provides superior
traction while three-layer laminated soft-shell upper and gaiter
with DWR is weather-resistant
and insulating. SRP is $99.95.
PICNIC PLATE
Sturdy 2 mm polypropylene plates that hold your
food and beverages all at once. Thumb hole for
easy carrying. Holds wine glasses on the side, or
standard drink cans in the middle. Dishwasher and
microwave safe.
VISIT US AT ORSM BOOTH #12001
FACEBOOK.COM/COGHLANSGEAR
WWW.COGHLANS.COM
cl_InsideOutdoor2016directory-flat.indd 1
InsideOutdoor
04/12/2015 3:57:19 PM
|
Winter 2016
55
WINTER 2016/2017
Sanuk
Offering a relaxed fit and easy entry wallaby construction, the
Walla deluxe features a classic moc toe detailing and tongue
gussets; a tumbled full-grain leather upper; and premium,
molded EVA footbed featuring Aegis antimicrobial additive. It also sports a new
lightweight, flexible pylon outsole
with Sanuk’s patented tab construction. SRP is $95.
Sandqvist
Built tough with highly durable
1000D CORDURA fabric, the 23L
Lars-Göran is an ergonomic pack
featuring aesthetically pleasing
leather straps fastening the top of
the pack to its body. Two outer
zipper pockets can transport
medium sized items,
while the outer flap can
hold essentials that
need to be at the ready.
The inner zipper pocket
stores smaller items with a
bit more security. This dual-purpose
backpack is available in black and
multi-color styles.
Scarpa
Created for steep technical boulders and difficult overhanging routes, the Drago pairs minimalist upper construction with power, support and
maximum feel on the rock.
Power comes from Scarpa’s
patent-pending Power
Connection Band, which
pulls tension from the
rear of the shoe to
provide support in
the toe area.
Shwood
The Medford’s aviator-inspired modeling pays tribute to classic
utilitarian design while adding low-set temples for a twist to the
traditional aesthetics. Offered in Dark Walnut, Walnut or Zebrawood, the Medford is fit with polarized lenses, while frames are
handmade at Shwood’s workshop in Portland, Ore. SRP is $179.
Skida Headwear & Accessories
The new USA Knits is a collection of casual street wear inspired
acrylic hats in two styles, The
Summit Knit and The Powder Pom,
both available in three different
brand-inspired motifs. All USA
Knits hats are made in New
Jersey.
Smartwool
Smartwool teamed up with alpinist
Conrad Anker to develop the new
PhD Outdoor Mountaineer Sock. Beyond
comfort, features include new Industractawool technology, a bulk free instep, two
integrated mesh zones for aggressive
venting and a 20-30 mmHg compression heal cup. SRP is $34.95. 56
InsideOutdoor
|
Winter 2016
WINTER 2016/2017
Stonewear
Sof Sole
The Fit Series is specifically engineered to work with a variety of
foot types, while providing custom
support and shock absorption. It is
available in three levels of arch support: High Arch, which reduces foot
supination (when feet roll outward,
placing weight on the outside of the
foot); Neutral Arch, which promotes
natural balance; and Low Arch,
which reduces over-pronation. SRP
is $39.99.
The new Vita sweater is a
versatile cardigan designed
for chilly days going between
the office, yoga or fitness
studio. New Mohair Fleece
features a shiny “diamond” fiber interwoven
with soft, cozy fleece for
on-trend style, comfort
and performance. It’s
durable, breathable
and moisture wicking
in a semi-fitted, long
silhouette that layers
nicely with a dress or
tights, SRP is $99.
Sunday Afternoons
The Shasta Trapper features performance fabrics to
both insulate and resist water. Wear the earflaps down
in the elements or buckle them up and away when ears
yearn to be free. Highlights include a folding Clamshell
Brim, herringbone fabric and a fleece liner. SRP is $48.
We Go
Everywhere.
Checkout, running, camping, footwear,
fitness, injury prevention, sports bras, cycling,
everywhere.
And customers ask for Body Glide by name.
PROTECTIVE
SKINCARE
YOU GOT THIS®
BodyGlide.com
InsideOutdoor
|
Winter 2016
57
WINTER 2016/2017
Swix
Sunski
Designed to offer the spirit of the mountains and the style of
the city, the new Foothills features polarized lenses, lightweight frames and an affordable price. SRP is $55.
Formulated to meet the highest environmental standards, North is designed for
freeride and free tour applications in a
concise collection made to simplify waxing
for new users. This easy collection is a
single point of purchase for freeride and
backcountry users looking for an ecoconscious home waxing kit. The collection
will include basic vice and tuning tools as
well as wax made for versatile mountain
conditions. Tentsile
Tecnica
The new Zero G Collection of
boots are specifically designed
for the backcountry skier who
enjoys touring, technology and
performance. The boot has a
traditional four-buckle overlap design that is lightweight
with excellent downhill performance. A key technology is Power
Light Design, a frame of lightweight Triax plastic that is 2.5
times stiffer and 30% thinner
than conventional
boot material. Tentsile, designers and builders of portable
tree houses that combine the comfort and
versatility of a hammock with the security and multi-person occupancy of a tent,
introduces the Flite, a lightweight two-person
shelter designed for backpackers and hikers. It features a mesh top
with two doors and a removable waterproof flysheet and utilizes highstrength 25mm webbing straps and one ratchet device to secure the
tent to trees, trucks or boulders. The tent is fully collapsible, portable
and goes up and down in five minutes or less, says the company.
Ternua
Terramar
A versatile women’s
backcountry ski jacket,
the Tepee is built with
two-layer Shelltec Active
fabric, a recycled polyester that offers durability,
waterproofness, breathability and windproof
protection, and 60 gm
Primaloft Black Eco
insulation. Two-way
adjustable hood with a
laminated visor offers
optimal visibility and
a cohesive cord-lock
management system. SRP is $340.
58
InsideOutdoor
Part of Terramar’s mission to
“take silk to a whole new
level,” Thermasilk Luxe is
a beefier, more performance-oriented version
of the company’s original
Thermasilk, made with
spun silk and spandex.
It’s designed to hug the
body with a luxurious
feel while supporting
movement. The natural
fibers also breathe and
offer anti-odor protection.
Thermasilk Luxe can be
found in a women’s V-neck
top and tight.
|
Winter 2016
WINTER 2016/2017
Therma-Rest
The new Lair air mattress uses patentpending WaveCore construction to bring
warmth and comfort via its high-loft and
internal cellular structure, in lieu of the
added weight or bulk of down or synthetic
fills. Available in floral and camo print,
it’s made with 70D polyester and offers
2 inches of loft and horizontal baffles for
maximum support. SRP is $119.95
Thomas Bates
The Montana Hiker features a distressed
burnished American bison leather upper
and a Goodyear welt rubber hiking sole.
A suede padded collar and tongue and
a moisture wicking removable Dri-Lex
footbed add to the comfort of this lace-up
boot for men. Timbuk2
Drawing inspiration from vintage Persian
carpetbags, the Satchel Backpack is a versatile bag, functional as either a backpack
or a tote. It may seem petite, but it offers
a capacity of 11L and is reliably built with
500D CORDURA nylon fabric. Two drop
leather handles snap securely together to
turn the backpack into a tote bag.
InsideOutdoor
|
Winter 2016
59
WINTER 2016/2017
UCO
Toad&Co
The Telluride Heritage Collection traces back to early designs from the
brands formative years, reinterpreted and redesigned with modern materials
and refined fit. Keeping true to the original aesthetic and function, the men’s
Heritage Collection features durable polyester fleece
that’s reminiscent of Shetland wool yarns (but
without the itch) and a highly efficient hollowcore polyester and wool blend that’s
tough-yet-tender like an urban
woodsman. Pictured here is
the Ajax Fleece Pullover,
SRP is $99.
The X-120R XACT-Fit Headlamp provides a
custom and comfortable fit through a system
that allows for simple micro adjustments. The
lamp dial adjusts brightness from 0 to 120 lumens with lighting modes of flood, spot and
red night vision. It includes a Li-Ion battery
pack with micro USB input, or it can run on
three AAA batteries. SRP is $69.99
Under Armor
The Chugach Bib features Gore-Tex
plus fully taped seams, RECCO
technology, secure chest and thigh
pockets and cinch adjustability at the
top. It’s built to Under Armor’s highest
standard of waterproof and windproof
protection. SRP is $399.99.
United By Blue
Vapur Together, the Mossy Oak iconic camouflagepatterned Anti-Bottle and 1L MicroFilter
weigh just 2.7 ounces, and the filter is capable of purifying hundreds of liters of water
from just about any source. SRP is $49.99. 60
InsideOutdoor
|
Winter 2016
The Ultimate American Jacket, featuring
sustainably grown natural bison fiber,
comes complete with waterproof shell,
taped seams, watertight zippers, removable hood and a removable 100% wool
fleece vest. It’s equipped with 10 exterior
and four interior pockets. SRP is $598
WINTER 2016/2017
Vasque
A modern day Mukluk, the Lost 40 is
named for a wilderness area in Northern Minnesota that is home to one of
the last stands of virgin, old-growth Red
and White Pine in the state, the Lost 40 is
a mix of modern and traditional materials and is designed for extreme cold
temperatures. It incorporates a removable 7mm felted
wool liner with an
internal midsole
of Aerogel foam
that insulates
underfoot and
offers cushioning and a Vibram
Overland outsole.
SRP is $179.99.
Voormi
The Women’s Fall Line Jacket leverages
Voormi’s patented precision-blending
technology to create a “does-it-all” midlayer piece. A merino wool-based fabric
is reinforced with nylon on the exterior
and blended with high-performance
fleeced synthetic wicking fibers on the
interior. SRP is $399.
SNOW ANCHORS - PULLEYS - PICKETS - CARABINERS - DESCENDERS - EDGE PROTECTION - ICE AXES - TENT STAKES
Vibram
Vibram’s latest in alternative footwear,
the Furoshiki Winter Wrapping Boot is a
Japanese-inspired wrapping shoe for allday, everywhere use. These boots feature
Vibram’s trademark ECOSTEP outsole,
as well as a synthetic upper cuff. The
shearling lining provides an added softness and comfort against the leg, while
hook-and-loop closures provide proper
fit. SRP on the mid-cuff model is $120
and $135 for the long boot.
SEATTLE MANUFACTURING CORPORATION | FERNDALE, WA | 360-366-5534
[email protected] | WWW.SMCGEAR.NET
InsideOutdoor
|
Winter 2016
61
OPEN AIR DEMO AUGUST 2, 2016
SUMMER MARKET EXPO AUGUST 3-6, 2016
Salt Palace Convention Center, Salt Lake City, UT
FUTUREDATES
DATES
Mar k Your Calendar s!
ALL MOUNTAIN DEMO JANUARY 6, 2017
WINTER MARKET EXPO JANUARY 7-10, 2017
Salt Palace Convention Center, Salt Lake City, UT
w w w . o u t d o o r r e t a i l e r. c o m
WINTER 2016/2017
Walls Outdoor Goods
The new Kevlar Shirt Jack
features a 10 oz cotton/
polyester/Kevlar blend
fabric that offers durability
without the expected
weight. The Shirt
Jack also features
6 oz synthetic insulation, waterresistant Dry IQ
finish, fleecelined pockets and
snap front.
Yeti
Yeti’s Rambler bottles feature a
design that make for easy loading, drinking and cleaning, says
the company. The TripleHaul cap
provides a comfortable grip and
is 100% leakproof. Available
in three sizes, each bottle is
made with 18/8 stainless steel,
double-wall vacuum insulation
and No Sweat design. SRPs
range from $39.99 to $89.99.
Yaktrax
The Yaktrax RUN traction
device is anatomically designed to
meet the needs
of runners braving the
winter elements. Run naturally on packed snow and ice with
the Yaktrax Run’s combination of
removable spikes and steel coils,
providing 360° of traction. SRP is
$39.99.
kenneth j hamilton / Rumney, nh
nanospikes is a trademark of kahtoola inc.
InsideOutdoor
|
Winter 2016
63
FloorSpace
FloorSpace
Peace Signage
GreenGlossary
GreenGlossary
Combat Flip
Flops takes its inspirational story to specialty
store sales floors
by Martin Vilaboy
When evaluating a new
brand or product to bring into a
store’s assortment, retail buyers
often say they look for “a story.”
Whether that’s a technology
story, a cost-savings story or a
brand story, buyers are looking
for something to explain why
something is unique, has value
and deserves consumer attention, as well as a place in their
merchandising mixes.
Well, Combat Flip Flops certainly has a story. And it’s one
that is sure to choke up just
about anyone who hears or tells
it – particularly anyone who
views themselves as a socially
conscious shopper or retailer.
Despite the fact that Combat
Flip Flops has been telling its
tale for three or so years now,
it’s possible few truly know
the whole story. That’s likely
because it’s a rather detailed,
global-spanning narrative; not
one that fits very easily into a
30-second elevator pitch or that
can be conveyed by a six-word
“We traveled slogan (though the company
has tried).
around the certainly
With this challenge in mind,
world, to all Combat Flip Flops has now
these conflict made it easier for retailers
to convey and share its story
areas, and we through a new point of sale
saw that small display that ties together the
company’s products with its
www.in
sideoutdoor.caltruistic
businesses
om
projects. And it’s a
were really POS display that will be hard for
to ignore. That’s bethe things that customers
cause this display is doing more
were creating than presenting and pushing
sustainable merchandise; it’s helping change
the lives of thousands of people
change.” around the world.
RetailReport
RetailReport
OutdoorTextile
OutdoorTextile
ProductsSection
Direct Feed
64
InsideOutdoor
|
Winter 2016
Combat Flip Flops’ new POS rack, front and back
“We traveled around the
The initial premise behind
world, to all these conflict areas,
Combat Flip Flops isn’t all that www.insideoutdoor.com
and we saw that small businesses
complicated. A handful of U.S.
were really the things that were
special operations veterans
creating sustainable change,” said
would deploy back to countries
Matthew “Griff” Griffin, Combat
impacted by wars and conflicts,
Flip Flops CEO and a veteran of
take military capacity that was
the wars in Iraq and Afghanistan.
established to make tools for
The story starts in Afghaniwar and manufacturer comstan, where Griff and fellow Army
mercial products, which then
Ranger Donald Lee came upon
would be shipped all over the
world and help a whole bunch of a factory where some 300 locals
were manufacturing combat boots
people along the way.
for U.S. soldiers fighting Al Qaeda.
In other words, the former
After the pullout of U.S. forces, the
Army Rangers who founded
factory shut down, so Griff and Lee
Combat Flip Flops were looking
set out to convert the factory for
to manufacture peace through
sandal production so those same
commercial products, to crefolks could continue to support
ate economic and educational
their communities and families.
opportunities, in some of the
“Either someone can get paid
world’s most dangerous places,
$50 to go plant a bomb or landthrough employment and enmine on the side of a road, or they
trepreneurship. So far, thanks
can guarantee $400 to $500 a
to healthy doses of persistence,
month making a cool product,”
creativity and respect, the plan
said Griff. “They are going to take
is working.
ProductsSection
Direct Feed
FloorSpace
places an Afghan girl in secondary
school for up to a month. In 2015,
the program amounted to 59 years of
schooling for Afghan women and girls.
Keep in mind, Afghanistan is a
country where the literacy rate among
women is about 15 percent. “Think of
how easy it is to radicalize a child with
no education because his mother had
no idea of the value of an education,’”
said Griff at a recent TEDx Talk on
manufacturing peace through trade.
Indeed, 30-plus years of war and
tribal conflicts has led to a massive
population of widowed women who lack
the skills to provide for themselves.
Another former soldier turned philanthropist runs a program in Jalalabad
training Afghan widows to read and sew.
During a four month course, Afghan
widows are taught fundamental literacy,
math, hygiene and sewing. At the end of
the course, the women are given a nonpowered, home sewing machine and
the basic skills to earn a living. Since
these women don’t have power, lots of
materials on hand, and only basic sewing skills, Combat Flip Flops designed a
simple product that could be made just
about anywhere. That’s the story behind
CFF’s Harvest Belt.
Then there’s the Peacemaker bracelet made in Laos. Rural residents of
this Southeast Asian country still suffer
the effects of some 270 million bombs
that were dropped by the U.S. military
during the Vietnam War. That’s the
equivalent of a B-52 load of aluminumladen explosives falling out of an airplane every 8 minutes for 9 years, said
Griff. More than 85 million of those
mines still lie in the earth unexploded.
In order to farm the land, graze animals or simply to collect the scrap metal to melt down into everyday utensils,
locals detonate these bombs, typically
without proper protocol and safety
measures. As might be expected, these
unregulated detonations often lead to
accidental deaths.
“I have seen what happens when a
kid picks up a live round,” said Griff.
To help combat this problem, CFF
is working with local artisans in Laos
to make bracelets from the scraps of
bombs and mines detonated properly.
CFF then donates money from each
Peacemaker bracelet sold to safely clear
GreenGlossary
An Afghan women works on a CFF
sarong at the factory in Kabul
that larger pay rate, and that reliable,
safe job every time.”
Due to some logistical and geopolitical challenges, sandal production in Afghanistan had to be suspended, but the
company re-deployed its efforts in Columbia, a country torn apart by years of
narco-financed counter-insurgency wars.
Near Bogota, the company partnered
with a local manufacturer known for
high-end leather footwear. Today, they
operate a facility that runs at capacity
producing Combat Flip Flops’ growing
collection of sandals. The raw materials, from cow to finished product, are
sourced within five miles of the factory.
Not that Combat Flip Flops has
given up on Afghanistan. Having served
multiple tours of duty in the country,
and witnessing firsthand the persistence and creativity of its people, both
Griff and Lee harbor deep and personal
connections to its future prosperity. So
with the help of a local aid organization, CFF found a women-owned factory
in Kabul that was making curtains and
uniforms for the growing hotel market
and www.insideoutdoor.com
service industry. Hand-made sarongs and shemaghs scarves are now
sewn and embroidered at this factory
for CFF, and the purchase of each one
RetailReport
OutdoorTextile
ProductsSection
A worker at the facility in Bogota
Direct Feed
FloorSpace
GreenGlossary
RetailReport
Griff showing CFF’s Poseidon sandal
three square meters of unexploded ordinance in the region. In 2015, nearly
2,000 square meters of landmines were
safely removed through the program.
Continuing around the world, CFF
also is working with a fashion incubator
in Seattle that trains vets to sew and
places them in jobs. The Chest Rig necktie from CFF, made from hemp and recycled PET, is a product of this program.
Over in Europe, CFF also can be found
in Kosovo, a country torn apart by war
in the late 1990s that today faces a
poverty rate upward of 29 percent and
an unemployment rate of more than 35
percent. Here Griff and company work
with a local embroidery shop to do their
embroidering and make patches for
their accessory collection.
As one can see, it’s a lot to convey,
and Combat Flip Flops has come up
with several clever catch phrases in attempts to crystalize its mission: “Manufacturing Peace through Trade,” “Bad
for Running. Worse for Fighting,” “We
make cool stuff in dangerous places,”
“Welcome to the Unarmed Forces,”
“Business, Not Bullets” and “Manufacturing Stoke,” among them.
But now through a new POS display, outdoor stores can dedicate a
small piece of floor space to help CFF
spread the stoke. We are confident it
is a story that will resonate with outdoor consumers.
OutdoorTextile
ProductsSection
Direct Feed
com
w.insideoutdoor.65
ww
|
InsideOutdoor
Winter 2016
BackOffice
BackOffice
Forget Strategy, Embrace Agility
The business world is changing fast, organizations have to adapt
FloorSpace
FloorSpace
By Professor Michael Wade
access to capabilities) are required to compete effectively in
a given position, and agility is
required to make shifts in that
position in response to a changing environment (see Figure 2).
Coming back to our athlete:
Mo Farah succeeds not only because he is fast but also
because he adapts to
the cadence of a race. He
just have to put in the
Here’s
is a master of positiontraining”. In reality, of
where we
want to be
ing, and he sets himself
course, the success
an
l
up for a winning finish.
p
of an athlete like Mo
ea
mak
’s
t
Sometimes he wins from
Farah is due to a wide
e
L
the front, but more often
Here we
variety of factors, inare
than not, he comes from
cluding natural ability,
behind to take the lead
race strategy, preparain the final lap.
tion and execution.
Farah
has phenomenal cadifficult. View
How many
taxi
compaOrganizations, too, must The Traditional
of Strategy
nies incorporated the rise of Uber pabilities but limited agility. He
balance different priorities to
into their
planning procompete; yet they face much Emerging
Here’s may be able to adapt to the
Viewstrategic
of Strategy
where we
changing dynamics of a race,
cesses? And why is it taking VW
more uncertainty than an athwant to be
but he would be completely lost
so long to react to lits
emissions
lete like Mo Farah. A race is a
????
p an
????
????
ea
if he
had to compete in the high
crisis? In ta’s constantly
changing
well-defined event. The location,
mak
Le
jump,
on a bicycle or on a tenworld,
a
long-term
strategy
can
starting time, distance, competiWe can’t
Here we
the
nis
court.
A more extreme form
tors and design of the track are are easily become an anchor thatpredict
future
of agility is required by orgalocks a company onto awww.insideoutdoor.com
path that
all known in advance. The “playnizations as they move to the
is no longer relevant.
ing field” of business, however,
center of the “digital vortex,”
The
key
elements
for
sucis becoming less clear.
Here we
are
In a constantly
????
an environment characterized
cess today are not plans and
This lack of clarity is having a
by high market turchanging profound impact on the
Emerging View of Strategy
bulence and shifting
effectiveness of traditional
world, a
www.insideoutdoor.com strategies. Most strategy
industry boundaries.
????
????
????
long-term professors (myself inAt the Global Center
for Digital Business
cluded)
describe
strategy
strategy can
We can’t
predict the
Transformation,
an
as a cascade of choices
future
easily become around where to play and
IMD and Cisco initiative, we define this
an anchor how to win. Good strategy
extreme form of agilis based on using solid
Here we
that locks a data and analysis to build
are
????
ity as digital business
company onto an understanding of your
agility (DBA). DBA is
www.insideoutdoor.com current position, figure
composed of parts:
a path that
hyperawareness, inout a desired future posiis no longer tion, and then design a plan to
formed decision-making, and
aspirations, but agility and
fast execution.
relevant. get from here to there (see Figure capabilities. Capabilities (or
Mo Farah is an extraordinary 1). I firmly believe that this model
works. Or, at least it worked.
athlete. During the course of his
Today, I am no longer so sure,
career, he has won double gold
and for a very simple reason: the
medals in the 5K and 10K races
business world is changing so
at the European Championquickly that predicting what the
ships the World Championships,
marketplace will look like in the
and the Olympic Games. When
future is becoming increasingly
asked about his formula for success, he has a simple
The Traditional View of Strategy
answer: “Training, you
GreenGlossary
GreenGlossary
RetailReport
RetailReport
OutdoorTextile
OutdoorTextile
Ag
lllt
ProductsSection
y
ProductsSection
Ag
lllt
y
Direct Feed
66
InsideOutdoor
|
Winter 2016
Staying aware
BackOffice
Hyperawareness is a company’s ability
to detect and monitor changes in its business environment. Organizations need to
be able to see opportunities and threats
as they emerge. Most companies are only
hyperaware about themselves. Often,
they struggle to understand the changing
dynamics within their industries. Much
has been written about the dangers of organizational complacency, and this begins
with a lack of hyperawareness.
However, hyperawareness is only
valuable if the resulting data and
information is used productively.
Informed decision-making is a company’s ability to make the best decision possible in a given situation. To
do this, data and information must be
analyzed, scaled, packaged and distributed throughout the organization.
Data transparency, stable IT systems,
advanced analytics and a knowledge
sharing culture play important roles in
this capability.
FloorSpace
Finally, informed decisions create value
only to the extent that they can be implemented. Fast execution is a company’s
ability to carry out its plans quickly and effectively. This is where the majority of organizations struggle the most. The capability
to execute quickly requires a willingness to
experiment and a tolerance for failure.
The traditional role of strategy is
dead, but that does not mean that planning also is obsolete. A set of rolling
short-term operational plans can be even
worse than locking into a long-term objective. Plans are needed, but they must
be constantly assessed and adapted
along with changes in the environment.
In some cases, they need to be discarded. Apple’s decision to enter the payments business, GE’s decision to divest
GE Capital, and Tesla’s movement into
battery production all represent significant shifts in direction based on a keen
understanding of shifting marketplaces.
In the words of Manulife Financial
CIO Joe Cooper, “Knowledge is a 20th
GreenGlossary
RetailReport
OutdoorTextile
BackOffice
century differentiator.” In the
21st Century, knowledge about the past
is ubiquitous (Google knows it all), and
the future is largely unknowable. Thus
the ability to be agile – to sense, decide,
and act quickly – will replace strategy
as the key driver of organizational success in the future.
FloorSpace
Michael Wade is the Cisco Chair in
Digital Business Transformation, and
Professor of Innovation and Strategic
Information Management at IMD. His
interests lie at the intersection of strategy, innovation, and digital transformation. He is Director of the Global Center
for Digital Business Transformation and
co-Director of IMD’s new Leading Digital Business Transformation program
(LDBT) designed for business leaders
and senior managers from all business
areas who wish to develop a strategic
roadmap for digital business transformation in their organizations.
GreenGlossary
RetailReport
OutdoorTextile
ProductsSection
ProductsSection
Direct Feed
InsideOutdoor
|
Winter 2016
67
GreenGlossary
Buzz words like sustainability,
compostable and cradle-to-grave are
regularly bandied about by authorities
and spin-meisters. Many use terms
interchangeably or incorrectly. So
Inside Outdoor decided to parse the
greenwash lexicon and take a stab
at a short glossary of definitions. The
following definitions are as organic
as the topics they address. They are
more operative than definitive, with
the underlying subtext being about the
discourse that we hope to continue.
Indeed, these definitions are “alive,”
and we expect them to evolve as new
standards are set, technologies are
developed and our industry grapples
with the “sustainability” (see below)
of our businesses. A la Wikipedia,
we welcome anyone who would like
to add, change or modify definitions
to submit their insight to ernest@
bekapublishing.com. The Green
Glossary will continue to appear in
future issues of IO.
RetailReport
OutdoorTextile
ProductsSection
3P (People, Planet, Profit)
See Triple Bottom Line
Aerosols
Aerosols are solid or liquid nanosized particles dispersed within another
GreenGlossary
gas. Aerosols are of growing interest
among climate scientist researching
climate change. NASA concludes
90 percent of most aerosols are
naturally formed by actions such as
volcanism. The remaining 10 percent are
anthropogenically produced by smog
and coal, natural gas or oil fired-power
generating plants. The effect aerosols
play upon the earth’s climate is not
fully understood. However, it has been
shown aerosols cool the atmosphere
by reflecting or scattering solar radiation
back into space.
over these disruption centers around
three essential services biodiversity
brings to humanity. These ecosystem
services are provisioning, regulating
and cultural. Provisioning relates to the
loop providing renewable resources
such as food, water and air. Regulating
services maintain equilibrium within the
environment (e.g. population control,
climate feedback loop). The cultural
component refers to the value humanity
places upon the environment.
RetailReport
OutdoorTextile
bluesign standard
Biodegradable
Aerobic decomposition of a
organic matter through the action of
microorganisms or aerobes. There are
no standards for eco-toxicity or length of
time before degrading to biomass and,
in some cases, eco-toxins.
Biodiversity
Biodiversity refers to the multiplicity
of biological organisms within an
interrelated environment. The scale
of biodiversity ranges from the size
of distinct ecosystems to the atomic
molecular level. Anthropogenic climate
change is often cited as a disrupting
influence to biodiversity. The concern
Launched in 2000 as an
initiative by Albers Group/Schoeller
Technologies AG, among others, the
bluesign standard is a certification
scheme for textile ecology. Using
OECD’s (Organization for Economic
Cooperation and Development) test
methods for determining the various
ecotoxicological data needed for the
standard, it strengthened its global
marketing and technical reach when
50% of bluesign was purchased by
Société Générale de Surveillance in
2008. SGS’s business model is built
around ocean-going cargo inspection,
raw material testing and testing of
products from exporting companies or
governments worldwide.
ProductsSection
SPI Resin Identification Code
Recycling No.
Abbreviation
Polymer Name
Uses
1
PETE or PET
Polyethylene Terephthalate
Recycled to produce polyester fibres, thermoformed sheet, strapping, soft
drink bottles.
2
HDPE
High-Density Polyethylene
Recycled to become various bottles, grocery bags, recycling bins, agricultural
pipe, base cups, car stops, playground equipment and plastic lumber.
3
PVC or V
Polyvinyl Chloride
Recycled to become pipe, fencing and non-food bottles.
4
LDPE
Low-Density Polyethylene
Recycled to become plastic bags, various containers, dispensing bottles, wash
bottles, tubing and various molded laboratory equipment.
PP
Polypropylene
Recycled into auto parts and industrial fibers.
6
PS
Polystyrene
Recycled into a wide range of products including office accessories, cafeteria
trays, toys, video cassettes and cases, insulation board and expanded
polystyrene products (e.g. styrofoam).
7
OTHER
Other plastics, including acrylic,
polycarbonate, polylactic acid,
nylon and fiberglass.
PLA or Polylactic acid plastics at 100% content are compostable in a
biologically active environment in 180 days.
5
Direct Fee
d
Direct Feed
Source: The Society of the Plastics Industry, Inc.
68ta Poi
InsideOutdoor
Da
nts
|
Winter 2016
GreenGlossary
Cap and Trade
See Emissions Trading.
Carbon Neutral or
Carbon Offset
no distinguishable
or visible residue?
• Are there any eco-toxic materials left,
and can the
remaining biomass support plant
growth?
American Society for Testing and
Materials (ASTM)
D6400-99 says to be considered
compostable, materials must undergo
degradation by biological processes
during composting to yield carbon dioxide
(CO2), water, inorganic compounds and
biomass at a rate consistent with other
compostable materials, leaving no visible,
distinguishable or toxic residue.
The EN (European Committee for
Standardization or Comité Européen
de Normalisation) standard is even
more specific. EN13432 states that a
material is deemed compostable if it will
breakdown to the extent of at least 90
percent to H2O and CO2 and biomass
within six months.
There are other standards as well
with DIN V49000 from the German
Institute for Standardization being the
strictest in the allowance of heavy
metals. Many might be familiar with
DIN standards for their safe release ski
bindings.
RetailReport
To offset or neutralize net
greenhouse gas emissions.
This can be achieved by planting
trees, using renewable energy, energy
conservation and emissions trading.
Critics contend there is no definitive
evidence that carbon offsets work since
there are no models or standards that
clearly demonstrate the equilibrium.
OutdoorTextile
(Carbon) Sequestration
See Uptake
CERES (Coalition for
Environmentally Responsible Economies)
CERES is a non-profit 501(c)(3) group
of investors, corporations and public
interest groups using sustainable prosperity as a byline to describe its work to
promote change through capital markets.
Its mission is “Mobilizing investor and
business leadership to build a thriving,
sustainable
global economy.” Among
coalition group members are, the AFLCIO, CalPERS (California Public Employees’ Retirement System), Earth Island
Institute, Friends of the Earth, Natural Resources Defense Council, Rocky Mountain Institute (RMI), the Sierra Club, the
Union of Concerned Scientists, Walden
Asset Management, World Resources Institute (WRI) and the World Wildlife Fund
www.in
sideoutdoor.com
(WWF).
www.ceres.org
ProductsSection
Compostable
The biodegradability of an organic
material, mostly to biomass, water
and carbon dioxide. Compostable
environments include industrial
settings and common garden or open
space locations. All standards agree
on a six-month period for the organic
matter to degrade. Most standards
support these tests:
•D
oes it biodegrade to carbon dioxide,
water, biomass at
the rate paper biodegrades?
•D
oes the material disintegrate leaving
Direct Feed
Data Points
Consumer Product
Safety Commission (CPSC)
The Consumer Product Safety
Commission is a U.S. Federal agency in
charge of public safety associated with
consumer products. The CPSC Web site
states “Deaths, injuries, and property
damage from consumer product
incidents cost the nation more than $1
trillion annually. CPSC is committed to
protecting consumers and families from
products that pose a fire, electrical,
chemical, or mechanical hazard.” For
example, the Consumer Product Safety
Improvement Act of 2008 (CPSIA)
was enacted to protect children from
lead and phthalates 12 years of age or
younger. www.cpsc.gov
Cradle-to-cradle
The life cycle of a product from manufacture to re-manufacture.
GreenGlossary
Cradle-to-gate
The life cycle of a product or
process from manufacture to end user.
Also known as environmental product
declarations (EPD).
RetailReport
Cradle-to-grave
The life cycle of a product from
manufacture to end-of-use disposal (see
table on page 41).
Degradable
OutdoorTextile
A material that undergoes
chemical change and a loss of original
characteristics due to environmental
conditions. There are no requirements for
time, process or toxicity for this method.
Emissions Trading
(Cap and Trade)
A practice in which businesses
are given an emissions cap, in the
form ofwww.insideoutdoor.com
credits, that allows them to
pollute up to a maximum credit level.
Businesses that exceed their cap
must purchase (or trade) credits from
a company that has not exceeded its
cap or from trading platforms such as
the Chicago Climate Exchange (CCX),
the European Climate Exchange
(ECX) and/or Montreal Climate
Exchange (MCeX).
Problems with the Cap and Trade
concept include where to set the
initial levels of the caps, retiring old
credits, resetting caps and regulatory/
compliance standards.
ProductsSection
Environmental Product
Feed
Declarations (EPD)
Direct
The life cycle of a product from
manufacture to end user. Also know as
cradle-to-gate.
Forest Stewardship
Council (FSC)
The FCS’s mission is to encourage
sustainable development (see Sustainm
tdoor.co
ideouamong
www.ins
able Development)
practices
the
world’s forests. Ten principles and 57
criteria define forests certified by the
FSC. There are two certifications awarded
by the Forest Stewardship Council: a Forest Management and Chain of Custody
certification. Both certifications use
or.com
69
InsideOutdoor
Winter
2016
ideoutdo
www.|ins
GreenGlossary
FSC’s principles and criteria to obtain a
certificate of compliance. Manufacturers
such as Armstrong (flooring) are among a
growing number of manufacturers adopting the Forest Stewardship Council’s
shared vision. us.fsc.org/index.htm
RetailReport
Gate-to-grave
The life cycle of a product from the
end user to end-of-use disposal.
OutdoorTextile
Global Reporting
Initiative (GRI)
The Global Reporting Initiative, based
in Amsterdam the Netherlands, is a
registered, not-for-profit organization.
It is funded by donations from all over
the world including the Bill and Melinda
Gates Foundation, the International
Finance Corporation (IFC) and the Organizational Stakeholders. Considered
the de facto world standard in sustainable development reporting, the GRI
uses a global network of stakeholders
to form a consensus-based process
in shaping and revising its accounting
structure. GRI encourages reviewing
of the report outcomes by third-party
assurance providers. However, there
is no mechanism in place requiring
these audits.
GreenGlossary
Higg Index
The Higg Index is a self-described
“Holistic self-assessment tool used for
educational purposes that allows the
user to benchmark performance over
time. It’s a starting place for engagement and understanding of sustainability impacts. Further it encourages
continuous improvement and promotes
collaboration and transparency.” Introduced in 2012, The Higg Index targets
the apparel and footwear industries’
environmental and social performance.
Since this is an educational, self-help
tool, there is no mechanism in place for
verification or validation of the outcomes derived by its use.
LEED Green Building
Rating System
Leadership in Energy and Environmental Design (LEED) is a certification
rating system for structures designed
and built with the goal of water efficiency,
good indoor air quality, energy savings
and an overall reduction in its carbon
footprint. LEED is an open source tool
created by a 501 (c) (3) non-profit, the
US Green Building Council (USGBC). The
USGBC, headquartered in Washington
D.C., finances its activities by conducting
educational programs for builders,
designers, suppliers and operators,
selling publications, accepting donations
and sponsoring conferences. This allows
RetailReport
OutdoorTextile
ProductsSection
ProductsSection
Greenhouse Gas (GHG)
A greenhouse gas is an atmospheric gas which absorbs and/or
emits radiation within the infrared
light range, which causes a greenwww.in
sideou
house
effect.
The om
Kyoto Protocol
tdoor.c
identifies six atmospheric gases
as key greenhouse gases: carbon
dioxide (CO2), methane (CH4), nitrous
oxide (N2O), perfluorocarbons (PFCs),
hydrofluorocarbon (HFCs) and sulfur
hexafluoride (SF6). Each compound
has a different global warming potential (GWP). GWP is based on the
difference between incoming and outgoing solar radiation energy (radiative
forcing). With carbon dioxide used as
one unit of GWP, also known as the
carbon dioxide equivalent, GHGs have
had their GWP calculated in terms of
their carbon dioxide equivalent.
Direct Feed
70ta Poi
InsideOutdoor
Da
nts
|
Winter 2016
Direct Feed
GreenGlossary
the USGBC to revise LEED and conduct
research. Third-party verification to
assure compliance on commercial and
institutional projects as of 2008 has gone
to the Green Building Certification Institute
(GBCI). Regardless of the LEED project,
all must undergo third-party verification in
order to receive LEED ratings of certified,
silver, gold and platinum.
used to improve it.
There are three different methods used
in lifecycle analysis:
1. p
rocess or bottom-up LCA using ISO
14040-2006 and 14044-2006 protocols;
2. e
conomic input output or EIO-LCA; and
3. hybrid LCA, a combination of process
LCA with economic input output LCA.
LCAs are used as a tool to evaluate a
product or company’s eco-performance,
which in turn can be used to improve it.
RetailReport
Life cycle assessment (LCA)
A comprehensive environmental
assessment of the impact of a product
or process, from inception to the end
of its “life.” The assessment includes
transportation of raw materials to the
manufacturer, manufacturing of materials,
transportation of materials to the product
manufacturer, manufacturing of product,
transportation of product to end users,
impact of product by end user including
disposal of product at its end of life.
The assessment has been used as a
tool to evaluate a product’s or company’s
eco-performance, which in turn can be
Life Cycle Management (LCM)
OutdoorTextile
An integrated approach to
ProductsSection
sustainable production and consumption
through the management of a product’s
or process’ life cycle.
Life Cycle Energy
Analysis (LCEA)
The total life cycle energy input.
Criticism in utilizing LCEAs include the
argument that different energy sources
have different potential value (exergy).
Additionally, critics contend that LCEAs’
Advanced
inflatable
kayaks
GreenGlossary
energy currency cannot supplant economic
currency as the determinant in business.
Methane
RetailReport
Methane is a colorless odorless gas at
room temperature and standard pressure.
It is the main component of natural gas.
One of the greenhouse gases, methane
is of interest because of its abundance
on earth and its continually growing,
climate-changing potential. Its carbon
dioxide (CO2) equivalent over a 100year period is 34, revised up nine units
of equivalence with the newly released
2013 Fifth Assessment Report of the
Intergovernmental Panel on Climate
Change. In other words, CO2 is the
base unit of equivalence or one (for one
metric ton). So over 100 years, one ton of
methane is equal to 34 tons of CO2.
As the earth continues to heat up,
more permafrost,
methane clathrates
under the ocean floors and the Antarctic
Ice Sheet continue to melt, adding CO2
at an accelerating rate.
OutdoorTextile
ProductsSection
The AdvancedFrame® Kayak delivers the portability
Direct Feed
and high performance you’re looking for at a very
reasonable price. Go anywhere in the world with no roof
rack required! Simply inflate and
hit the water in minutes.
Direct Feed
AdvancedFrame®
Length: 10’5” Width: 32”
Max.Wt.: 300 lbs
The evolution of inflatable kayaks™
See our complete line of products and find a dealer near you.
AdvancedElements.com
Data Points
or.com
71
InsideOutdoor
Winter
2016
ideoutdo
www.|ins
GreenGlossary
Montebello Agreement
(see REACH)
The Security and Prosperity
Partnership (SPP) also is known as the
Montebello Agreement, so named for the
city in Quebec where the summit was
held. The SPP Web site states that this
is a Bush Administration, White Houseled initiative to increase security and
economic prosperity in North America.
Part of this voluntary framework is to
establish risk characterization by 2012
of over 9,000 chemical substances
produced in the U.S. in quantities over
25,000 pounds per year. By 2020,
Canada, Mexico and the U.S. will “strive
to achieve…inventories of all chemical
substances in commerce.” Many
view the Montebello Agreement as a
North American reaction to REACH,
the European Union’s Registration,
Evaluation, Authorization and Restriction
of Chemicals, which went into EU law
last June.
RetailReport
OutdoorTextile
ProductsSection
National Resources
Defense Council (NRDC)
A not-for-profit 501(c)(3), the NRDC
is an international environmental
advocacy group based in New York
City. Membership tops more than
1.3 million people, with an operating
budget exceeding $120 million and
employing more than 400 people
including attorneys, policy experts and
scientists. The NRDC policy focus is on
climate change, clean air, clean water,
www.in
sideou
nuclear
proliferation,
tdoor.comurban quality-oflife, habitat preservation and a host of
related sustainable development (see
Sustainable Development) concerns.
Robert F. Kennedy, Jr., is a Senior
Attorney at NRDC. www.nrdc.org
Net Zero Building (NZB)
Renewable Energy
DiLaboratory’s
reThectNational
FeePaul
d Torcellini, et al, define
a net zero building as “…a building with
greatly reduced energy needs through
efficiency gains such that the balance
of the energy needs can be supplied
by renewable technologies.” Torcellini,
et al point out there is no commonly
understood definition or understanding
72ta Poi
InsideOutdoor
Da
nts
|
Winter 2016
GreenGlossary
of NZB. Factors such as net-zero
site energy, net-zero source energy,
net-zero energy costs and net-zero
energy emissions shape the evolving
definition of this building concept. A
working definition of NZB is building
construction designs that produces zero
annual carbon emissions or nearly zero
energy consumption. Net zero building
is also referred to as, net zero energy
building, zero net building and zero net
energy building.
standards also exceed the current
best practices as defined by the EU’s
REACH (see REACH). The testing
institutes forward their results to the
Oeko-Tex Secretariat, which evaluates
the applications, issues certificates
to passing applications and tests for
compliance during the issued period.
RetailReport
Organic
In textile technology, organic refers
to standards ensuring sustainable
practices during all phases of fiber
production. Beginning with every
Non-Renewable Energy
aspect of cultivation under the National
Non-renewable energy is an energy
Organic Program (NOP) guidelines,
source that cannot renew itself at a rate
commensurate with economic demands post-harvest wet processes such
as dying and bleaching, textile
within human lifetimes. Fossil fuels
fabrication, manufacturing of goods,
such as petroleum, coal and natural gas
transportation, worker environment,
are not renewable as the timeframe to
labeling/compliance, packaging,
renew what has been consumed takes
exportation and importation are
hundreds of millions of years. Such is
comprehensively addressed.
the case with petroleum where plant
Presently, there are no processing
matter undergoes catagenesis on its
standards for organic fibers from
way to becoming fossil fuels. Uranium,
the U.S. federal government beyond
aluminum, gold and other elements or
cultivation ending with the consumer.
compounds extracted from the earth
For standards related to organic food,
are also non-renewable. Uranium, a
please see: http://www.ams.usda.gov/
non-renewable fuel for nuclear power
nop/indexIE.htm.
generation, according to OECD’s Robert
Vance, reached its Hubbert Peak (i.e.
peak uranium – similar to peak oil)
Oxo-biodegradation
in the 1980s.
A two-step process that begins with
degradation by oxidation, followed by
biodegradation.
Oeko-Tex
A variation of this developed for
International Association for
polymers, such as polyethylene, add
Research and Testing in the Field of
a degradability component during the
Textile Ecology or Oeko-Tex, was
material’s manufacturing. The added
established in 1993 by the Austrian
component allows the polymer to thermoTextile Research Institute, the German
(heat), photo- (light) or hydro- (water)
Hohenstein Research Institute and the
degrade within 90 days in a commercial
Swiss Textile Testing Institute Testex.
composting environment.
Today it has evolved into a group of
It is purported that in non14 test institutes throughout Europe
commercial composting environments,
and Japan. Its certification programs,
the biodegradation will take place but at
Oeko-Tex 100, Oeko-Tex 100plus and
a much slower rate.
Oeko-Tex 1000 focuses on what they
term the four parts of textile ecology:
production, human, performance and
The Precautionary Principle
disposal ecology. Verification of OekoThe EEB (European Environmental
Tex 100, 100plus and 1000 submissions
Bureau 1999) defines the Precautionary
are achieved through the ISO 14000
Principle as follows:
suite of environmental protocols,
ISO laboratory testing protocols, DIN
2.1 The Precautionary Principle justifies
EN, and IEC standards. Oeko-Tex’s
early action to prevent harm and
OutdoorTextile
ProductsSection
Direct Feed
GreenGlossary
an unacceptable impact to the
environment and human health in
the face of scientific uncertainty
2.2 Precaution places the burden of
proof on the proponents of the
activity.
2.3 P
recaution applies the substitution
principle, seeking safer alternatives
to potentially harmful activities,
including the assessment of needs.
2.4 Precaution requires public
participation in decision-making.
useful as designed or intended into a
new product.”
Renewable Energy
The U.S. Department of Energy
RetailReportdefines
renewable energy as “energy
Registration, Evaluation,
Authorization and Restriction of
Chemicals (REACH)
The European Union’s REACH EC
1907/2006 regulation was established
on December 18, 2006 and became
law on June 1, 2007. The regulation’s
intent “should ensure a high level
of protection of human health and
the environment as well as the free
movement of substances, on their
own, in preparations and in articles,
while enhancing competitiveness and
innovation.
This Regulation should
also promote the development
of alternative methods for the
assessment of hazards of substances.”
This law is the most comprehensive
legislation ever completed regulating
all chemical substances. A full 401
pages of this 849 page document are
10 appendices that mostly call out
carcinogens, mutagens and substances
wwtow.in
sideoutdo
toxic
reproduction.
The
rest
or.c
omof the
document outlines and defines the
requirements of compliance.
REACH will affect chemical
industries worldwide by requiring
testing and registration with the
European Chemicals Agency on
any imported chemical substance
over 1,000 kg in weight. Chemical
substances manufactured in the
European Union are subject to the
same regulation.
ProductsSection
Direct Feed
Recycling
The U.S. Department of Energy
defines recycling as “the process of
converting materials that are no longer
Data Points
California. The U.S. federal government currently has no plans to adopt a
similar directive.
Sink
RetailReport
derived from resources that are regenerative or for all practical purposes cannot
be depleted.
“Types of renewable energy resources include moving water (hydro, tidal
and wave power), thermal gradients
in ocean water, biomass, geothermal
energy, solar energy and wind energy.
“Municipal solid waste (MSW) is
also considered to be a renewable
energy resource.”
“Any process, activity or mechanism
that removes a greenhouse gas, an
aerosol or a precursor of a greenhouse
gas or aerosol from the atmosphere”
is considered a sink, according to
sources at the Intergovernmental Panel
on Climate Change. A sink removes a
greenhouse gas, for example, from the
atmosphere, then by uptake or (carbon)
sequestration, the greenhouse gas is
added to a reservoir (see Reservoir and
Uptake/Sequestration).
Reservoir
Stakeholder(s)
The Intergovernmental Panel on
Climate Change defines reservoir as:
“A component of the climate system,
other than the atmosphere, which has
the capacity to store, accumulate or
release a substance of concern, for
example, carbon, a greenhouse gas or
a precursor. Oceans, soils and forests
are examples of reservoirs of carbon.
Pool is an equivalent term (note that
the definition of pool often includes the
atmosphere). The absolute quantity of
the substance of concern held within
a reservoir at a specified time is called
stock.” For example, uptake or (carbon)
sequestration, adds greenhouse gases
to rainforests (reservoir) and their
soils (reservoir).
The online Business Directory
describes this as, “Person, group or
organization
that has direct or indirect
stake in an organization because
it can affect or be affected by the
organization’s actions, objectives
and policies. Key stakeholders in a
business organization include creditors,
customers, directors, employees,
government (and its agencies), owners
(shareholders), suppliers, unions
and the community from which the
business draws its resources. Although
stake-holding is usually self-legitimizing
(those who judge themselves to
be stakeholders are de facto so),
all stakeholders are not equal and
different stakeholders are entitled to
different considerations. For example,
a firm’s customers are entitled to
fair trading practices but they are not
entitled to the same consideration as
the firm’s employees.”
OutdoorTextile
REACH (See Montebello
Agreement)
GreenGlossary
RoHS
An acronym for Restriction of
Hazardous Substances Directive (the
lead-free directive).
Although not a law, the European
Union passed this directive in 2006,
limiting the use of six materials in any
part of electronic and electrical products. The six materials limited by RoHS
are: lead, mercury, cadmium, hexavalent chromium (chromium VI or Cr6+),
polybrominated biphenyls (PBB) and
polybrominated diphenyl ether (PBDE).
PBB and PBDE are flame retardants
used in some plastics.
Similar standards have been
adopted in China, Japan, Korea and
OutdoorTextile
ProductsSection
Direct Feed
Sustainable development
Economic, social (political) and
environmental development that is harmonized for the good of all interests.
or.com
ideoutdo
insUnited
www.
Many, including
the
Nations, use the definition from the
Brundtland Report Our Common
Future that “sustainable development
is development that meets the needs
of the present without compromising
the ability of future generations to
meet their own needs.”
or.com
73
InsideOutdoor
Winter
2016
ideoutdo
www.|ins
GreenGlossary
Others contend that this is not an operational definition and that the concept
is best defined as “a socio-ecological
process characterized by ideal-seeking
behavior on the part of its human
component,” which is adapted from the
work of Russell Ackoff and Fred Emery,
among others.
Nevertheless, there are some that
consider the phrase a greenwash oxymoron. To many, the concept of growth
and depleting non-renewable resources
are mutually exclusive.
RetailReport
OutdoorTextile
Triple Bottom Line
(TBL or 3BL)
The addition of social and
environmental metrics within full
cost financial reporting. In 1994
John Elkington coins the phrase and
in his 1997 book, Cannibals with
Forks, he elucidates this concept.
ProductsSection
GreenGlossary
“The idea behind the TBL idea was
that business and investors should
measure their performance against
a new set of metrics – capturing
economic, social and environmental
value added – or destroyed – during
the processes of wealth creation.”
He also authored the term 3P for
people, planet profit.
Uptake (Sequestration)
Volatile Organic
Compound (VOC)
VOCs as they relate to environmental
RetailReport
concerns refer to compounds with
high vapor pressures (a vapor at room
temperature and pressure) that can be
potentially harmful and therefore regulated.
VOCs occur naturally but can also be
synthesized. In recent years, the roll of VOCs
in new home or building construction and
their contribution to sick building syndrome
has heighten awareness of indoor air quality.
The Environmental Protection Agency
maintains a list of regulated VOCs.
OutdoorTextile
“The addition of a substance
of concern to a reservoir. The uptake of
carbon containing substances,
in particular carbon dioxide, is
often called carbon sequestration,”
says the Intergovernmental Panel
on Climate Change. Most trees
and certain crops such as potatoes,
rice and soybeans, uptake more
CO2 than other plants and crops.
Zero Waste
An approach to the cradle-to-cradle
concept that includes reduction of product
or process waste and consumption, plus
advancing the notion of reuse, repair or
return to the environment.
Ad index
12 Survivors 303 Products www.insideoutdoor.com
32north
Advanced Elements ASF Group Baffin Bertucci Watches Body Glide Buff USA Celerant Chums Cocoon by Design Salt Coghlan’s ColdPruf Coolmax CORDURA Crescent Moon Showshoes www.in
Deter
sid eoutdoor.com
drirelease FitterFirst Fox River GoMotion Icebug Implus Kahtoola LifeStraw Lorpen MadWater MFI International Minus33 Momentum One Source Apparel Overboard pjur active Quickfeat SMC Gear Sol Sunguard Stansport Teflon Vertical Source Vibram (www.12survivors.com)
(www.303products.com)
(www.32north.com)
(www.advancedelements.com)
(www.asfgroup.com)
(www.baffin.com)
(www.bertucciwatches.com)
(www.bodyglide.com)
(www.buffusa.com)
(www.celerant.com)
(www.chums.com)
(www.designsalt.com)
(www.coghlans.com)
(www.coldpuf.com)
(www.coolmaxfabric.com)
(www.cordura.com)
(crescentmoonsnowshoes.com) (www.deterinsectrepellent.com)
(www.drirelease.com)
(www.fitter1.com)
(www.foxsox.com)
(www.gomotiongear.com)
(www.icebug.com)
(www.implus.com)
(www.kahtoola.com)
(www.buylifestraw.com)
(www.lorpen.com)
(www.ROCgearWholesale.com)
(www.mfiintl.com)
(www.minus33.com)
(www.momentumwatch.com)
(www.1osa.com)
(www.ROCgearWholesale.com)
(www.pjuractive.com)
(www.quickfeat.com)
(www.smcgear.com)
(www.solsunguard.com)
(www.stansport.com)
(www.teflon.com)
(www.verticalsource.com)
(www.vibram.com)
Direct Feed
17
11
20
71
59
2
41
57
19
28
27
67
55
31
9
3
26
12
15
23
43
26
39
5
63
13
33
67
29
53
51
75
71
47
45
61
35
49
21
Back cover
7
FREE SUBSCRIPTIONS
Subscriptions to INSIDE OUTDOOR magazine are free to
those working in the outdoor products value chain. Simply
go to www.insideoutdoor.com and click on the subscribe
link. Fill out the form completely and you will start receiving
the magazine within six weeks.
ProductsSection
PAID SUBSCRIPTIONS
Professionals related to the industry but not within
the qualification catagories may purchase a one-year
subscription. Basic rate: U.S., $59; Canada, $99; foreign,
$199. (U.S. funds only). Please call 480-503-0770 to place
your order.
ADDRESS CHANGES, RENEWALS and CANCELLATIONS
Go to www.insideoutdoor.com and click on the subscribe
link. For address changes and renewals, simply fill out the
form, submit it and your subscription will automatically be
renewed with your most current information. To cancel
your subscription, go to the “Cancellations” header, click
“here” and follow the instructions.
Direct Feed
CORRESPONDENCE
Send letters to the editor via email to Martin Vilaboy at
[email protected]. All other correspondence
should be directed to INSIDE OUTDOOR 745 N. Gilbert Rd.,
Ste. 124, PMB 303, Gilbert, AZ, 85234
PRESS RELEASES
INSIDE OUTDOOR magazine welcomes press releases
and any other information relating to the outdoor products
value chain. Releases should be emailed to Martin
Vilaboy at [email protected]
REPRINTS
For high-quality article reprints, minimum of 100 quantity,
please contact the publisher at 480-503-0770.
ADVERTISING
For a media kit or information about advertising,
call Berge Kaprelian at (480) 503-0770, berge@
bekapublishing.com
Disclaimer: This index is provided as a free service to our advertisers. Every effort is made for accuracy,
but we cannot be held liable for any errors or omissions.
74ta Poi
InsideOutdoor
Da
nts
|
Winter 2016

warm inside warm inside - Inside Outdoor Magazine

Transcription

Similar documents

I`m helping to end MS by participating in the 2016 Jayman BUILT MS

The Board of Directors of Qatar Fuel (WOQOD) is pleased to invite

Annonce S1

RV Winter Cover Product Launch Offer 2012 25 Rousseau Avenue

waiver guidelines jakarta incident

2016 Winter Newsletter

Please join us on Facebook: www.facebook.com/einsteinaward

shopper guide.indd

Summer Reading 2016 - Mendon-Upton Regional School District