Honda With DREAMS Magazine Vol.1
Transcription
Honda With DREAMS Magazine Vol.1
With VOL.01 DEC 2006 KDN: PP14168 / 9 / 2007 our newest dream breakthrough motor sports product history what’s on Honda Merdeka Millennium Endurance Race (MME) 2006 VTEC Engine Formula 1 with Jenson Button Honda Accord Civic is Car of the Year Tech Challenge 2006 Results HondaJet Project our newest dream Unlimited Challenge Merdeka Millennium Endurance Race 2006 MME 12-hour Endurance @ Sepang Circuit Message from Honda Malaysia 03 our newest dream Race for Survival Welcome to With DREAMS magazine. Honda believes in offering not only advanced technology but also products and concepts with dreams. With our challenging spirit, we believe nothing is impossible to achieve. We understand how hard, and enjoyable, it is to translate the impossible into reality. The future is made possible through dreams, and our belief in dreams is stronger than anyone’s. Through the pages of With DREAMS I would like to share our passion with you. We are constantly strengthening our after-sales service system by combining four areas – sales, servicing, parts and customer service. With dreams as our engine, we will keep running with you. Yasuhide Mizuno Managing Director & Chief Executive Officer Honda Malaysia Sdn. Bhd. contents 10 breakthrough VTEC Engine 14 motor sports Jenson Button 03 ou r n ewest dream Race for Survival – MME 12-hour Endurance at Sepang Circuit 08 u ser’s voice Passionate About Honda 12 breakt h rou gh A Breath of Fresh Air 14 mot or sport s Formula One Hungarian GP 2006 16 produ ct h ist ory History Repeats – Accord 18 wh at ’s on Hon da Civic is Car of the Year With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy. EDITORIAL CHIEF EDITOR Carol Joseph EDITOR Jahabarnisa Hj. Mohideen SUB-EDITOR Jesper Chang Honda introduced the ground-breaking VTEC engine to the world in 1989. The technology was the result of a dream that is just as relevant in 2006. SPEC IA L T HAN K S A n d i e H a n afi a h • Abdul R a za k & Ha rti ni Za k a ri a • Yo ng Wi ng Ho o n S r i U t a m a Auto Sdn B hd • Ko s mo Ka rs Sdn B hd • USJ C a r E xpre s s Sdn B hd With We a p p re c ia t e your fe e d back. ou r n ew d ream RACE FOR SURVIVAL The 12-hour Merdeka Millennium Endurance is the toughest possible test of man and machine, making it the perfect challenge for Honda. Please send your comments, suggestions, questions to: 16 product history Honda Accord Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia Tel: 03-7957 5885 Fax: 03-7954 8341 Printed by: Percetakan Zanders Sdn. Bhd. (205766-A) 22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474 with dreams I 03 MME 12-hour Endurance @ Sepang Circuit Message from Honda Malaysia 03 our newest dream Race for Survival Welcome to With DREAMS magazine. Honda believes in offering not only advanced technology but also products and concepts with dreams. With our challenging spirit, we believe nothing is impossible to achieve. We understand how hard, and enjoyable, it is to translate the impossible into reality. The future is made possible through dreams, and our belief in dreams is stronger than anyone’s. Through the pages of With DREAMS I would like to share our passion with you. We are constantly strengthening our after-sales service system by combining four areas – sales, servicing, parts and customer service. With dreams as our engine, we will keep running with you. Yasuhide Mizuno Managing Director & Chief Executive Officer Honda Malaysia Sdn. Bhd. contents 10 breakthrough VTEC Engine 14 motor sports Jenson Button 03 ou r n ewest dream Race for Survival – MME 12-hour Endurance at Sepang Circuit 08 u ser’s voice Passionate About Honda 12 breakt h rou gh A Breath of Fresh Air 14 mot or sport s Formula One Hungarian GP 2006 16 produ ct h ist ory History Repeats – Accord 18 wh at ’s on Hon da Civic is Car of the Year With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy. EDITORIAL CHIEF EDITOR Carol Joseph EDITOR Jahabarnisa Hj. Mohideen SUB-EDITOR Jesper Chang Honda introduced the ground-breaking VTEC engine to the world in 1989. The technology was the result of a dream that is just as relevant in 2006. SPEC IA L T HAN K S A n d i e H a n afi a h • Abdul R a za k & Ha rti ni Za k a ri a • Yo ng Wi ng Ho o n S r i U t a m a Auto Sdn B hd • Ko s mo Ka rs Sdn B hd • USJ C a r E xpre s s Sdn B hd With We a p p re c ia t e your fe e d back. ou r n ew d ream RACE FOR SURVIVAL The 12-hour Merdeka Millennium Endurance is the toughest possible test of man and machine, making it the perfect challenge for Honda. Please send your comments, suggestions, questions to: 16 product history Honda Accord Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia Tel: 03-7957 5885 Fax: 03-7954 8341 Printed by: Percetakan Zanders Sdn. Bhd. (205766-A) 22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474 with dreams I 03 our newest dream our newest dream FROM MIDNIGHT START TO ULTIMATE CHALLENGE Honda has the power to make dreams come true. Setting the dreams and having the power to realise them has become the Honda culture. One of Honda Malaysia’s dreams is the intention of staging a comeback for the Merdeka Millennium Endurance (MME) race at the Sepang Circuit. Having won it outright two years ago in the previous version of the Honda Civic, the company has opted to race the latest generation Civic in the MME. To reach that goal, Honda Malaysia R a c i n g Te a m ( H M R T ) f a c e d t h r e e challenges. One, build the race cars completely from scratch at the Malacca plant. Two, be the first to race the 8th generation 4-door Civic 2.0. Three, form a successful new team with all-new HMRT members. Well…so far, so good. F o r t h e fi r s t t i m e i n a r a c e s e r i e s , Honda is racing two of its 8th Generation 04 I with dreams Civics launched in Malaysia early this year (March) in the 12-hour MME race. Honda Malaysia’s campaign took a slight dip last year, while still managing respectable results. But this year, it intends to get back what it temporarily lost. For the new racecar, Honda has fitted a Civic engine K-20A, specially tuned by Mugen, Japan. Among the m o d i fi c a t i o n s t o t h e e n g i n e a r e improved and high quality camshafts, pistons and a conrod, so the engine b o a s t s m o r e p o w e r, d u r a b i l i t y a n d reliability. According to Mugen Motor Sports Business Department Fourth Section Assistant Manager Yoshihiro Nezu, the new 1,997cc engine underwent a dyno test and achieved 200bhp. “ We h a v e b ro u g h t d o w n t h e re v s b y about 500rpm. This was to achieve peak performance that we wanted. We also replaced the ECU with the latest of technologies,” he added. If anything goes wrong with the engine, the Mugen division brought in two spare power plants, including other s p a r e s . A n d i n a n y r a c e c a r, t h e suspensionalsoneededsome tweaking. The standard factory fitted shock absorbers – or dampers – were retained. The only changes to the suspension layout, in addition to minor adjustments, were stiffer coil springs. “The regulations are pretty clear for the race. Thus, we have opted to play around with whatever we can. The only part we could replace were the springs, just to add a little stiffness to the car for better handling especially at the corners,” Honda Malaysia Racing Team (HMRT) Chief Engineer Kanno Atsuo said. Atsuo said following testing of the car at the track, the team opted for a slightly more comfortable suspension set up, which was another reason why the original dampers were retained.“The coil springs were brought in from Japan specially for this purpose,” he added. However, Atsuo said since the Civic was a t o t a l l y n e w c a r, c o l l e c t i n g m u c h needed data and feedback for the suspension was a little different. “We don’t have any data to work on. We will just have to test it out. All we need to do is ensure that there is a balance that should be comfortable for all the six drivers,” he added. Asmuchastheteamhasthe aspiration to once again win the MME, Yamashita Norihito (Technical Director HMRT) said it was a completely different focus this time around. “Ever since we first entered the race, we have always l a i d o u r s i g h t s o n w i n n i n g . We e v e n brought in help from Japan to assist us. That has hardly changed. However, we are trying to live the Honda dream here. “For the first time in history, Honda has roped in employees from the sales and m a r k e t i n g , f a c t o r y, a n d a l l o t h e r departments for their contributions in b u i l d i n g t h e c a r. T h e c a r i s t h e development of the Honda family and this has brought all of us together,” he added. He said this has motivated the team including the mechanics to take up a fresh challenge as well as prove their capabilities. This in turn will help them gain a new learning curve. T h e C i v i c racecar was built at Honda assembly plant in Malacca. Norihito said the team hadshortlistedthenumberof mechanics to just seven to maintain the quality of work done. “Here, we opted for mechanics who had passion and were hardworking. This is also another way we motivate them for future races. The mechanics change every year,” he said. “Of course all the mechanics would want to be involved and thus, we give them a reason to work harder to be able to work for the team,” he added. However, he reiterated that the team’s main objective was to spread the Honda family concept, as it was unique to them. Norihito said the mechanics for the two teams would be divided into two other teams, each team re p re s e n t i n g o n e racecar. “Both teams will share notes and feedback among themselves as part of our team work efforts,” he added. Is it victory for the team then? “It would be perfect but if it is achieved the Honda w a y, t h e n t h e v i c t o r y w o u l d b e e v e n sweeter,” he said. Honda has had a way in achieving the desired results in the past, thanks to the power of its dreams. Passionate mechanics working hard for the team. Champion Car Built from scratch using the base of the 8th Generation 4-Door Civic. with dreams I 05 our newest dream our newest dream FROM MIDNIGHT START TO ULTIMATE CHALLENGE Honda has the power to make dreams come true. Setting the dreams and having the power to realise them has become the Honda culture. One of Honda Malaysia’s dreams is the intention of staging a comeback for the Merdeka Millennium Endurance (MME) race at the Sepang Circuit. Having won it outright two years ago in the previous version of the Honda Civic, the company has opted to race the latest generation Civic in the MME. To reach that goal, Honda Malaysia R a c i n g Te a m ( H M R T ) f a c e d t h r e e challenges. One, build the race cars completely from scratch at the Malacca plant. Two, be the first to race the 8th generation 4-door Civic 2.0. Three, form a successful new team with all-new HMRT members. Well…so far, so good. F o r t h e fi r s t t i m e i n a r a c e s e r i e s , Honda is racing two of its 8th Generation 04 I with dreams Civics launched in Malaysia early this year (March) in the 12-hour MME race. Honda Malaysia’s campaign took a slight dip last year, while still managing respectable results. But this year, it intends to get back what it temporarily lost. For the new racecar, Honda has fitted a Civic engine K-20A, specially tuned by Mugen, Japan. Among the m o d i fi c a t i o n s t o t h e e n g i n e a r e improved and high quality camshafts, pistons and a conrod, so the engine b o a s t s m o r e p o w e r, d u r a b i l i t y a n d reliability. According to Mugen Motor Sports Business Department Fourth Section Assistant Manager Yoshihiro Nezu, the new 1,997cc engine underwent a dyno test and achieved 200bhp. “ We h a v e b ro u g h t d o w n t h e re v s b y about 500rpm. This was to achieve peak performance that we wanted. We also replaced the ECU with the latest of technologies,” he added. If anything goes wrong with the engine, the Mugen division brought in two spare power plants, including other s p a r e s . A n d i n a n y r a c e c a r, t h e suspensionalsoneededsome tweaking. The standard factory fitted shock absorbers – or dampers – were retained. The only changes to the suspension layout, in addition to minor adjustments, were stiffer coil springs. “The regulations are pretty clear for the race. Thus, we have opted to play around with whatever we can. The only part we could replace were the springs, just to add a little stiffness to the car for better handling especially at the corners,” Honda Malaysia Racing Team (HMRT) Chief Engineer Kanno Atsuo said. Atsuo said following testing of the car at the track, the team opted for a slightly more comfortable suspension set up, which was another reason why the original dampers were retained.“The coil springs were brought in from Japan specially for this purpose,” he added. However, Atsuo said since the Civic was a t o t a l l y n e w c a r, c o l l e c t i n g m u c h needed data and feedback for the suspension was a little different. “We don’t have any data to work on. We will just have to test it out. All we need to do is ensure that there is a balance that should be comfortable for all the six drivers,” he added. Asmuchastheteamhasthe aspiration to once again win the MME, Yamashita Norihito (Technical Director HMRT) said it was a completely different focus this time around. “Ever since we first entered the race, we have always l a i d o u r s i g h t s o n w i n n i n g . We e v e n brought in help from Japan to assist us. That has hardly changed. However, we are trying to live the Honda dream here. “For the first time in history, Honda has roped in employees from the sales and m a r k e t i n g , f a c t o r y, a n d a l l o t h e r departments for their contributions in b u i l d i n g t h e c a r. T h e c a r i s t h e development of the Honda family and this has brought all of us together,” he added. He said this has motivated the team including the mechanics to take up a fresh challenge as well as prove their capabilities. This in turn will help them gain a new learning curve. T h e C i v i c racecar was built at Honda assembly plant in Malacca. Norihito said the team hadshortlistedthenumberof mechanics to just seven to maintain the quality of work done. “Here, we opted for mechanics who had passion and were hardworking. This is also another way we motivate them for future races. The mechanics change every year,” he said. “Of course all the mechanics would want to be involved and thus, we give them a reason to work harder to be able to work for the team,” he added. However, he reiterated that the team’s main objective was to spread the Honda family concept, as it was unique to them. Norihito said the mechanics for the two teams would be divided into two other teams, each team re p re s e n t i n g o n e racecar. “Both teams will share notes and feedback among themselves as part of our team work efforts,” he added. Is it victory for the team then? “It would be perfect but if it is achieved the Honda w a y, t h e n t h e v i c t o r y w o u l d b e e v e n sweeter,” he said. Honda has had a way in achieving the desired results in the past, thanks to the power of its dreams. Passionate mechanics working hard for the team. Champion Car Built from scratch using the base of the 8th Generation 4-Door Civic. with dreams I 05 our newest dream our newest dream Kunimitsu Takahashi At the mere mention of Takuma Sato people immediately think of Formula OneandHonda.Hehasbeen re c o g n i z e d a s t h e fi r s t J a p a n e s e driver to drive for a Formula One outfit and it is difficult to separate him and the Honda brand. However, there have been many such drivers over time, one of whom has been involved in motorsport for more than 40 years. Honda Malaysia Racing Team scored its fourth consecutive win in the Merdeka Millennium Endurance race by taking the winner’s trophy in Class A. The car, driven by Hiroki Katoh, Eddie Lew and Farriz Fauzy, crossed the finish line after completing 258 laps. The racing team’s second car was occupying the second spotinthesameclass,butwas involved in an accident at Turn 7 on Lap 206. This caused major damage which was hastily repaired by the team, enabling it to return to the race just a few minutes before the finish. In doing so Kunimitsu Takahashi, Hosokawa Shinya and Ruben Wong still managed to grab 8th position in the class. The cohesive team of 30 engineers, technicians, mechanics and support staff comprising Honda associates from its Malacca plant, the Sales and Marketing office in Petaling Jaya and TOP TEN FINISHERS MERDEKA MILLENNIUM ENDURANCE RACE 2006 Number of laps after 12 hours 1 Tengku Djan Ley / Faidzil Alang / Damien French (Lotus Exige 300RR) 271laps 2 Chin Tzer Jinn / Firhat Mokhzani / Eric Yeo (Nissan Skyline R34) 268 laps 3 Mokhzani Mahathir / Tommy Lee / Sven Herberger (Porsche GT3 Cup) 268 laps 4 Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Civic) 258 laps 5 Ian Ross Geekie / Dilantha Malagamuwa / Nick Thomas (Porsche GT3) 256 laps 6 Lai Wee Sing / Nobuteru Taniguchi / Brian Whilock (Honda Integra DC5) 246 laps 7 Chin Jit Pyng / Chin Tzer Pinn / Jeffrey Wong (Honda Integra DC5) 245 laps 8 S. Vellumani / Lim Lean Hua / Phillip Tang (Satria GTI) 236 laps 9 Eric Lim / Yeo Ian Hin / Tan Tee Keon (Subaru WRX STI) 234 laps 10 Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Honda Civic EK) 233 laps CLASS WINNER CLASS O (Open class for modified cars) Tengku Djan Ley / Faidzil Alang / Damien French (Team Proton R3) CLASS A (Production cars above 1900cc) Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Malaysia Racing Team) CLASS B (Production cars between 1601cc to 1900cc) S. Vellumani / Lim Lee Hua / Phillip Tang (Danville Motorsports) CLASS C (Production cars below 1600cc) Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Team Petronas) 06 I with dreams their Japanese counterparts showed as much grit and determination as the drivers, particularly after the second car’s crash. It was a commendable effort, considering that the two race cars were built completely in Malaysia using the mass-produced 8th Generation 4-door Civic 2.0 as base and transformed into race cars using genuine Honda parts. Driving for the Honda Racing Team in the Merdeka Millennium Endurance (MME) race at the Sepang International Circuit in the new, seventh-generation Honda Civic, 66-year-old Kunimitsu Ta k a h a s h i i s c e r t a i n l y n o t n e w t o Malaysia. “I first came here more than 35 years ago. And so, I have made lots of friends. Even in my capacity as the Japanese Motorcycle Manufacturer’s Chief Executive Officer, I have visited Malaysia on business.” “I have learnt a lot about the country and its people. I love coming here and the circuit is a fantastic circuit. It is very interesting to drive here.” When met after a test session of the team prior to the race, Takahashi said he seemed quite happy with the results. “This year’s car is far more comfortable. The dynamics of the car are well balanced with the tyres and so it is very d r i v e r- f r i e n d l y. T h e e n g i n e i s w e l l balanced. It suits my driving style a lot b e t t e r. D u e t o t h e t e m p e r a t u r e s i n Malaysia, tyres will play an important role but considering this year’s race starts at night, it will be a lot easier on my part. It will all depend on the weather.” Takahashi says he finds it hard to indulge in any hobbies due to his extremely busy schedule. “Every year, I take a 10-day vacation from work. A few days into my vacation, I usually catch the flu, which is why I’ve shied away f ro m a n y k i n d o f h o b b i e s , ” h e s a y s . Following an illustrious career in racing, one would expect at least one of his four children to follow in his footsteps, but that was not to be. “None of my children are interested in racing,” he said. Takahashi made a name for himself first on two wheels before switching to four. As an 18 year-old he took a race win in the 1958 All Japan Motorcycle Clubman series, and in 1960 he went to Europe, coming fourth in the prestigious Isle of Man Tourist Trophy. The next year, after becoming a works Honda rider, he took a 250cc Honda RC162 to victory in the German GP at Hockenheim, becoming the first Japanese rider to win a World Championship event, before winningthe125ccUlsterGPat Dundrod. Though he continued racing in World Championship events until 1963, winning the 1962 Spanish and French 125cc GPs, a serious accident in the 1962 Isle of Man TT cut short his motorcycling career, and by 1964 he had made the transition to car racing. He won several championships including the Japanese Grand Prix for sports cars in 1966 and 1971, and came third in 1967. In 1970 he also won the annual All Japan All-Star event. He then went on to racing in Australia, where he competed in the Bathurst 500-mile race from 1966 to 1968, taking a win in Class A in 1966. In 1975, he made his first two starts in the Japanese F2000 championship, qualifying second at Fuji but failing to start, and then starting sixth at Suzuka, before retiring from the race. Following a successful career in car races, Kunimitsu established his own team in 1992, racing a Honda NSX two years later. In non-championship events in 1994, Takahashi, in his NSX, entered Le Mans, where he finished 18th. From then on, Team Kunimitsu Honda NSX became something of a fi x t u r e i n J a p a n e s e G T r a c i n g . Throughout the 1996 JGTC Takahashi d r o v e i t b u t o n l y a c h i e v e d m i d fi e l d results, gaining eight points and finishing the season in equal 26th position. But after a racing career spanning over 40 years, he stepped down from active driving duties although he still manages Team Kunimitsu. In 2000, Kunimitsu became the President of the GT Association of Japan and has been involved in the Merdeka Millennium Endurance race for the last four years. Kunimitsu Takahashi, a 66-year-old champion racer, drives for the Honda racing team. with dreams I 07 our newest dream our newest dream Kunimitsu Takahashi At the mere mention of Takuma Sato people immediately think of Formula OneandHonda.Hehasbeen re c o g n i z e d a s t h e fi r s t J a p a n e s e driver to drive for a Formula One outfit and it is difficult to separate him and the Honda brand. However, there have been many such drivers over time, one of whom has been involved in motorsport for more than 40 years. Honda Malaysia Racing Team scored its fourth consecutive win in the Merdeka Millennium Endurance race by taking the winner’s trophy in Class A. The car, driven by Hiroki Katoh, Eddie Lew and Farriz Fauzy, crossed the finish line after completing 258 laps. The racing team’s second car was occupying the second spotinthesameclass,butwas involved in an accident at Turn 7 on Lap 206. This caused major damage which was hastily repaired by the team, enabling it to return to the race just a few minutes before the finish. In doing so Kunimitsu Takahashi, Hosokawa Shinya and Ruben Wong still managed to grab 8th position in the class. The cohesive team of 30 engineers, technicians, mechanics and support staff comprising Honda associates from its Malacca plant, the Sales and Marketing office in Petaling Jaya and TOP TEN FINISHERS MERDEKA MILLENNIUM ENDURANCE RACE 2006 Number of laps after 12 hours 1 Tengku Djan Ley / Faidzil Alang / Damien French (Lotus Exige 300RR) 271laps 2 Chin Tzer Jinn / Firhat Mokhzani / Eric Yeo (Nissan Skyline R34) 268 laps 3 Mokhzani Mahathir / Tommy Lee / Sven Herberger (Porsche GT3 Cup) 268 laps 4 Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Civic) 258 laps 5 Ian Ross Geekie / Dilantha Malagamuwa / Nick Thomas (Porsche GT3) 256 laps 6 Lai Wee Sing / Nobuteru Taniguchi / Brian Whilock (Honda Integra DC5) 246 laps 7 Chin Jit Pyng / Chin Tzer Pinn / Jeffrey Wong (Honda Integra DC5) 245 laps 8 S. Vellumani / Lim Lean Hua / Phillip Tang (Satria GTI) 236 laps 9 Eric Lim / Yeo Ian Hin / Tan Tee Keon (Subaru WRX STI) 234 laps 10 Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Honda Civic EK) 233 laps CLASS WINNER CLASS O (Open class for modified cars) Tengku Djan Ley / Faidzil Alang / Damien French (Team Proton R3) CLASS A (Production cars above 1900cc) Hiroki Katoh / Farriz Fauzy / Eddie Lew (Honda Malaysia Racing Team) CLASS B (Production cars between 1601cc to 1900cc) S. Vellumani / Lim Lee Hua / Phillip Tang (Danville Motorsports) CLASS C (Production cars below 1600cc) Farique Hairuman / Syahrizal Jamaluddin / Fauzi Othman (Team Petronas) 06 I with dreams their Japanese counterparts showed as much grit and determination as the drivers, particularly after the second car’s crash. It was a commendable effort, considering that the two race cars were built completely in Malaysia using the mass-produced 8th Generation 4-door Civic 2.0 as base and transformed into race cars using genuine Honda parts. Driving for the Honda Racing Team in the Merdeka Millennium Endurance (MME) race at the Sepang International Circuit in the new, seventh-generation Honda Civic, 66-year-old Kunimitsu Ta k a h a s h i i s c e r t a i n l y n o t n e w t o Malaysia. “I first came here more than 35 years ago. And so, I have made lots of friends. Even in my capacity as the Japanese Motorcycle Manufacturer’s Chief Executive Officer, I have visited Malaysia on business.” “I have learnt a lot about the country and its people. I love coming here and the circuit is a fantastic circuit. It is very interesting to drive here.” When met after a test session of the team prior to the race, Takahashi said he seemed quite happy with the results. “This year’s car is far more comfortable. The dynamics of the car are well balanced with the tyres and so it is very d r i v e r- f r i e n d l y. T h e e n g i n e i s w e l l balanced. It suits my driving style a lot b e t t e r. D u e t o t h e t e m p e r a t u r e s i n Malaysia, tyres will play an important role but considering this year’s race starts at night, it will be a lot easier on my part. It will all depend on the weather.” Takahashi says he finds it hard to indulge in any hobbies due to his extremely busy schedule. “Every year, I take a 10-day vacation from work. A few days into my vacation, I usually catch the flu, which is why I’ve shied away f ro m a n y k i n d o f h o b b i e s , ” h e s a y s . Following an illustrious career in racing, one would expect at least one of his four children to follow in his footsteps, but that was not to be. “None of my children are interested in racing,” he said. Takahashi made a name for himself first on two wheels before switching to four. As an 18 year-old he took a race win in the 1958 All Japan Motorcycle Clubman series, and in 1960 he went to Europe, coming fourth in the prestigious Isle of Man Tourist Trophy. The next year, after becoming a works Honda rider, he took a 250cc Honda RC162 to victory in the German GP at Hockenheim, becoming the first Japanese rider to win a World Championship event, before winningthe125ccUlsterGPat Dundrod. Though he continued racing in World Championship events until 1963, winning the 1962 Spanish and French 125cc GPs, a serious accident in the 1962 Isle of Man TT cut short his motorcycling career, and by 1964 he had made the transition to car racing. He won several championships including the Japanese Grand Prix for sports cars in 1966 and 1971, and came third in 1967. In 1970 he also won the annual All Japan All-Star event. He then went on to racing in Australia, where he competed in the Bathurst 500-mile race from 1966 to 1968, taking a win in Class A in 1966. In 1975, he made his first two starts in the Japanese F2000 championship, qualifying second at Fuji but failing to start, and then starting sixth at Suzuka, before retiring from the race. Following a successful career in car races, Kunimitsu established his own team in 1992, racing a Honda NSX two years later. In non-championship events in 1994, Takahashi, in his NSX, entered Le Mans, where he finished 18th. From then on, Team Kunimitsu Honda NSX became something of a fi x t u r e i n J a p a n e s e G T r a c i n g . Throughout the 1996 JGTC Takahashi d r o v e i t b u t o n l y a c h i e v e d m i d fi e l d results, gaining eight points and finishing the season in equal 26th position. But after a racing career spanning over 40 years, he stepped down from active driving duties although he still manages Team Kunimitsu. In 2000, Kunimitsu became the President of the GT Association of Japan and has been involved in the Merdeka Millennium Endurance race for the last four years. Kunimitsu Takahashi, a 66-year-old champion racer, drives for the Honda racing team. with dreams I 07 user’s voices H on da H e a ve n Andie Hanafiah loves her Honda CR-V and is proud to show it. Honda dealers love your Honda as much as you do and are willing to go the extra mile. We catch up with three loyal Honda customers and ask them to share their views about the Hondas they own and the great service they receive from their Honda dealers. Andie Hanafiah has owned Hondas for past 15 years. Andie Hanafiah (15-Year User) Abdul Razak Harun & Hartini Zakaria (6-Year Users) Yong Wing Hoon (3-Year User) I just can’t think of any other brand. I have had other makes before but they simply fall short of my requirements. Their level of customer service is far from the level offered at Honda. The Stream is perfect for us. It is comfortable, handling is good and smooth and the space is adequate. We opted for the Stream for its sleek looks. I love my ‘little’ car as it is more reliable than my last vehicle! HONDA CR-V 08 I with dreams HONDA Stream HONDA Jazz Retiree Andie Hanafiah bought her first Honda more than 15-years-ago, just b e c a u s e t h e b r a n d p ro m i s e d g o o d resale value. But that purchase, made purely for monetary reasons, has provided her with the best car ownership experience she has ever had. She is so happy with the Honda brand and the service rendered to her that even thinking of another brand is almost impossible. This has led her to buy four other Honda vehicles, including the first-generation CR-V, another Civic, the second-generation CR-V and even a Honda Jazz for her daughter. Her first CR-V was bought from Sri Utama Auto Sdn Bhd at the Setapak Industrial Area in Jalan Genting Klang and she has stuck to the 3S dealership ever since. “They go the extra mile for their customers. This is what brings me back. I just need to make one phone call and I get the assistance required. They are very friendly and have smiles on their faces at all times. It is convenient and hassle-free. Car ownership is no longer a chore,” she remarks, adding that on many occasions she called the company’s Managing Director on his mobile phone to seek help. This relationship with Sri Utama Auto Managing Director Wong Chee Keong has become more a friendship than anything else in the last 10 years. They are on a first name basis and frequently keep in touch. “I just can’t think of any other brand. I have had other makes before but they simply fall short of my requirements. The level of customer service is far from the level offered at Honda,” she added. Andie, who owns the secondgeneration Honda CR-V, said she has been extremely happy with the car ever since she purchased it several years ago. “I have fallen in love with it. I had the first-generation one and it led me to upgrade when I could. I like the height, the handling and the power. Pick-up is good for my drives while the height prevents me from getting bullied on the road.” Given an improved and a fresher CR-V in time to come, she said she’d p ro b a b l y b e o n e o f t h e fi r s t t o b o o k one.“I have been hooked on an SUV. I can’t imagine driving anything else especially after driving one for many years. I just love my Honda.” Andie’s Favourite Dealer SRI UTAMA AUTO SDN BHD No. 21, 22 & 23, Jalan Usahawan 5, Setapak Industrial Area, Off Jalan Genting Klang, 53200 Kuala Lumpur. : 03-4024 2266 Fax: 03-4024 9320 Email: [email protected] with dreams I 09 user’s voices H on da H e a ve n Andie Hanafiah loves her Honda CR-V and is proud to show it. Honda dealers love your Honda as much as you do and are willing to go the extra mile. We catch up with three loyal Honda customers and ask them to share their views about the Hondas they own and the great service they receive from their Honda dealers. Andie Hanafiah has owned Hondas for past 15 years. Andie Hanafiah (15-Year User) Abdul Razak Harun & Hartini Zakaria (6-Year Users) Yong Wing Hoon (3-Year User) I just can’t think of any other brand. I have had other makes before but they simply fall short of my requirements. Their level of customer service is far from the level offered at Honda. The Stream is perfect for us. It is comfortable, handling is good and smooth and the space is adequate. We opted for the Stream for its sleek looks. I love my ‘little’ car as it is more reliable than my last vehicle! HONDA CR-V 08 I with dreams HONDA Stream HONDA Jazz Retiree Andie Hanafiah bought her first Honda more than 15-years-ago, just b e c a u s e t h e b r a n d p ro m i s e d g o o d resale value. But that purchase, made purely for monetary reasons, has provided her with the best car ownership experience she has ever had. She is so happy with the Honda brand and the service rendered to her that even thinking of another brand is almost impossible. This has led her to buy four other Honda vehicles, including the first-generation CR-V, another Civic, the second-generation CR-V and even a Honda Jazz for her daughter. Her first CR-V was bought from Sri Utama Auto Sdn Bhd at the Setapak Industrial Area in Jalan Genting Klang and she has stuck to the 3S dealership ever since. “They go the extra mile for their customers. This is what brings me back. I just need to make one phone call and I get the assistance required. They are very friendly and have smiles on their faces at all times. It is convenient and hassle-free. Car ownership is no longer a chore,” she remarks, adding that on many occasions she called the company’s Managing Director on his mobile phone to seek help. This relationship with Sri Utama Auto Managing Director Wong Chee Keong has become more a friendship than anything else in the last 10 years. They are on a first name basis and frequently keep in touch. “I just can’t think of any other brand. I have had other makes before but they simply fall short of my requirements. The level of customer service is far from the level offered at Honda,” she added. Andie, who owns the secondgeneration Honda CR-V, said she has been extremely happy with the car ever since she purchased it several years ago. “I have fallen in love with it. I had the first-generation one and it led me to upgrade when I could. I like the height, the handling and the power. Pick-up is good for my drives while the height prevents me from getting bullied on the road.” Given an improved and a fresher CR-V in time to come, she said she’d p ro b a b l y b e o n e o f t h e fi r s t t o b o o k one.“I have been hooked on an SUV. I can’t imagine driving anything else especially after driving one for many years. I just love my Honda.” Andie’s Favourite Dealer SRI UTAMA AUTO SDN BHD No. 21, 22 & 23, Jalan Usahawan 5, Setapak Industrial Area, Off Jalan Genting Klang, 53200 Kuala Lumpur. : 03-4024 2266 Fax: 03-4024 9320 Email: [email protected] with dreams I 09 Dream Strea m user’s voices Ja zz It U p Abdul Razak and his wife were both born in 1972, and are proud to show it. The Honda Stream is perfect for its spacious interior and superb handling. It was love at first sight when the couple saw the Honda Stream. Yong Wing Hoon has owned her Honda Jazz for three years. Abdul Razak& Hartini Zakaria A match made in heaven, it seems. A husband and wife love their Honda Stream so much that they find it difficult to part with. And even when they have to buy another car, it will be another Honda. The Stream was a perfect choice as it offers practical features, drop-dead gorgeous looks, a spacious interior, seven seats and ample power. But more importantly, it was the vehicle of choice because of its established and well-known brand name. Abdul Razak Harun and Hartini Zakaria, both 34, of Bukit Subang in S h a h A l a m , fi r s t f e l l i n l o v e w i t h t h e brand as young executives when the former’s eldest brother bought a Honda Civic back in 1997. “He has owned the car ever since. It was then that I decided to buy a Honda one day. And when the time came for me to afford one, I leapt at the chance. It had all the conveniences for a family and for us – 10 I with dreams with three children – it was perfect,” he adds. Handling and power is impressive and with the children, aged between one and six, the Stream is perfect for those balik kampung drives to Baling in Kedah, some 450 kilometres from Kuala Lumpur. “ T h e v e h i c l e o ff e r s s t e a d y highway cruising. It also feels stable at highway speeds.” Abdul Razak likes the fact that the brand is established and that spare parts are easy to come by. Maintenance of the vehicle and the service centers are convenient. He said Kosmo Kars, the dealership where he sends his car for servicing, is very professional in their work. He added that the technicians and mechanics there were professional in troubleshooting problems relating to the vehicle. “They have a good attitude when facing customers,” he adds. “The Stream is perfect for us. It is comfortable, handling is good and Husband and wife Abdul Razak Harun and Hartini Zakaria with their Honda Stream. smooth and the space is adequate. We opted for the Stream for its sleek looks. Anything bigger would have been a bit too bulky and quite difficult for me to handle,” says Hartini Zakaria, who is also a fan of Kosmo Kars because it offers many conveniences, like a children’s play area, a reading room and TV rooms. Given the choice, she aims to purchase a Honda Jazz one day for its ever more practical space and convenience. Razak & Hartini’s Favourite Dealer KOSMO KARS SDN BHD No 3, Jalan Pelukis U1/46, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor. : 03-5569 5259/2136 Fax:03-5569 5259/2136 URL: www.kosmokars.com.my Yong Wing Hoon It was either a Honda Jazz or the latest Civic. Both are Hondas, but still a choice had to be made. Both look good, have a reputation for superior quality and the same established brand name. Power is ample for both while sporty looks are almost a given. But after much thought and deliberation the choice was the Jazz. It boasts the same I-VTEC t e c h n o l o g y, h a s t h e u l t r a s e a t s f o r convenience, is small enough for tight and narrow roads but most importantly, is a perfect city car. Insurance agent Yong Wing Hoon, 29, from Klang, is happy with her decision. She has come to love her ‘little’ car as it is more reliable than her last vehicle that, more often than not, was at the workshop. She services her car at USJ C a r E x p r e s s S d n B h d i n Ta m a n Perindustrian Subang. “It is only my second time here. I like coming here because parking is easy, it is surrounded by a main business district and is minutes away from all conveniences – and for its courteous and warm service.” “After I purchased my car, I took it to them for a minor problem. They told me they didn’t have stock for the part and said they would call me. By the end of the day, they called to bring my car in for a replacement of the part. I find that very efficient.” She said the dealership also offered many other services like a body and paint section, wheel alignment and balancing services, a stylish cafeteria, car wash and WiFi services. “It is a one-stop centre for everything. It is convenient and practical to come here.” Yong has vowed that her next car will be another Honda, and the brand and services rendered to her have captured her heart. The dealership offers many services, such as a body and paint section, wheel alignment and balancing, car wash, and WiFi services. Wing Hoon’s Favourite Dealer USJ CAR EXPRESS SDN BHD Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 UEP Subang Jaya, Selangor. : 03-5635 8988 Fax: 03-5638 9248 with dreams I 11 Dream Strea m user’s voices Ja zz It U p Abdul Razak and his wife were both born in 1972, and are proud to show it. The Honda Stream is perfect for its spacious interior and superb handling. It was love at first sight when the couple saw the Honda Stream. Yong Wing Hoon has owned her Honda Jazz for three years. Abdul Razak& Hartini Zakaria A match made in heaven, it seems. A husband and wife love their Honda Stream so much that they find it difficult to part with. And even when they have to buy another car, it will be another Honda. The Stream was a perfect choice as it offers practical features, drop-dead gorgeous looks, a spacious interior, seven seats and ample power. But more importantly, it was the vehicle of choice because of its established and well-known brand name. Abdul Razak Harun and Hartini Zakaria, both 34, of Bukit Subang in S h a h A l a m , fi r s t f e l l i n l o v e w i t h t h e brand as young executives when the former’s eldest brother bought a Honda Civic back in 1997. “He has owned the car ever since. It was then that I decided to buy a Honda one day. And when the time came for me to afford one, I leapt at the chance. It had all the conveniences for a family and for us – 10 I with dreams with three children – it was perfect,” he adds. Handling and power is impressive and with the children, aged between one and six, the Stream is perfect for those balik kampung drives to Baling in Kedah, some 450 kilometres from Kuala Lumpur. “ T h e v e h i c l e o ff e r s s t e a d y highway cruising. It also feels stable at highway speeds.” Abdul Razak likes the fact that the brand is established and that spare parts are easy to come by. Maintenance of the vehicle and the service centers are convenient. He said Kosmo Kars, the dealership where he sends his car for servicing, is very professional in their work. He added that the technicians and mechanics there were professional in troubleshooting problems relating to the vehicle. “They have a good attitude when facing customers,” he adds. “The Stream is perfect for us. It is comfortable, handling is good and Husband and wife Abdul Razak Harun and Hartini Zakaria with their Honda Stream. smooth and the space is adequate. We opted for the Stream for its sleek looks. Anything bigger would have been a bit too bulky and quite difficult for me to handle,” says Hartini Zakaria, who is also a fan of Kosmo Kars because it offers many conveniences, like a children’s play area, a reading room and TV rooms. Given the choice, she aims to purchase a Honda Jazz one day for its ever more practical space and convenience. Razak & Hartini’s Favourite Dealer KOSMO KARS SDN BHD No 3, Jalan Pelukis U1/46, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor. : 03-5569 5259/2136 Fax:03-5569 5259/2136 URL: www.kosmokars.com.my Yong Wing Hoon It was either a Honda Jazz or the latest Civic. Both are Hondas, but still a choice had to be made. Both look good, have a reputation for superior quality and the same established brand name. Power is ample for both while sporty looks are almost a given. But after much thought and deliberation the choice was the Jazz. It boasts the same I-VTEC t e c h n o l o g y, h a s t h e u l t r a s e a t s f o r convenience, is small enough for tight and narrow roads but most importantly, is a perfect city car. Insurance agent Yong Wing Hoon, 29, from Klang, is happy with her decision. She has come to love her ‘little’ car as it is more reliable than her last vehicle that, more often than not, was at the workshop. She services her car at USJ C a r E x p r e s s S d n B h d i n Ta m a n Perindustrian Subang. “It is only my second time here. I like coming here because parking is easy, it is surrounded by a main business district and is minutes away from all conveniences – and for its courteous and warm service.” “After I purchased my car, I took it to them for a minor problem. They told me they didn’t have stock for the part and said they would call me. By the end of the day, they called to bring my car in for a replacement of the part. I find that very efficient.” She said the dealership also offered many other services like a body and paint section, wheel alignment and balancing services, a stylish cafeteria, car wash and WiFi services. “It is a one-stop centre for everything. It is convenient and practical to come here.” Yong has vowed that her next car will be another Honda, and the brand and services rendered to her have captured her heart. The dealership offers many services, such as a body and paint section, wheel alignment and balancing, car wash, and WiFi services. Wing Hoon’s Favourite Dealer USJ CAR EXPRESS SDN BHD Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 UEP Subang Jaya, Selangor. : 03-5635 8988 Fax: 03-5638 9248 with dreams I 11 breakthrough A BREATH OF FRESH AIR Honda VTEC – a “dream engine” and a completely new driving experience for motoring enthusiasts around the globe. The VTEC technology drew considerable praise as the world’s first valve mechanism, capable of simultaneously changing the valve timing and lift on the intake and exhaust sides. Honda’s ground-breaking VTEC system is a creative solution to an old dilemma. “Find a new technology to lead the next generation of Honda engines,” was the directive issued by the top management at Honda R&D. Ikuo Kajitani, who was employed in the First Design Department at Honda’s Tochigi R&D Centre, was involved in the development of these engines. Through his experience in engine design, Kajitani had become convinced that Honda’s next engine should offer a mechanism that could alter the timing of the valves. As with your lungs, engines breathe air. While exercising or during heavy physical activity you need more air in your lungs, and an engine is much the same. The problem is that the valves in an engine that control the volume of air itconsumesarecontrolled mechanically, and are fixed. A possibility was identified through the study of a new valve mechanism that altered valve operation at both high and low engine speeds that could be a solution to higher engine efficiency. As a core technology for Honda’s proposed new line of engines, the mechanism underwent a program of study and refinement under the careful supervision of Honda’s research staff. And eventually the mechanism evolved into Honda’s V T E C ( Va r i a b l e Va l v e T i m i n g & L i f t Electronic Control System) engine. Kajitani was excited about the new 12 I with dreams opportunity. He knew that working on VTEC technology would play a major role in the creation of future powerplant designs, but he thought the targets set were too low. As if reading Kajitani’s mind, Nobuhiko Kawamoto, then president of Honda R&D, made a thoughtful suggestion: “Why don't you raise your target to 100 horsepower per litre?” he asked. It had always been thought that a normally aspirated engine could not be made to produce 100 horsepower per litre. But Kajitani could see in Kawamoto the passionate v i s i o n o f a n e n g i n e e r, a n d h e f e l t i n s p i re d b y s u c h a s t r a i g h t f o r w a rd proposal. Of course, he knew it would mean 160 horsepower from only 1.6 l i t re s . “ I t f e l t l i k e a d re a m , ” K a j i t a n i recalled. “Conventional engines in those days could only produce 70 or 80 horsepower per litre. But here we were, being asked to increase it all the way to 100 horses. It wasn’t going to be easy.” I n a d d i t i o n t o a s i g n i fi c a n t responsibility for product reliability, the team had special expectations regarding the VTEC engine. Said Kajitani, “We all shared the determination to apply these technologies to every Honda model.” The team’s view was that VTEC technology should be a d a p t e d t o H o n d a ’s f u t u r e m o d e l developments. As such, the initial s p e c i fi c a t i o n w o u l d h a v e t o m e e t customer expectations.Honda’s new Integra, equipped with the DOHC/VTEC engine, was introduced to the market in April 1989. The VTEC technology drew considerable praise as the world’s first valvemechanismcapableof simultaneously changing the valve timing and lift on the intake and exhaust s i d e s . I n a d d i t i o n t o i t s i m p re s s i v e output and high-revving energy, the VTEC powerplant boasted superior performance at the low end – including a smooth idle and easy starting, and improved fuel economy. I tw a s truly a “dream engine”– a completely new driving experience for motoring enthusiasts around the globe. “Everyone of us had pledged to do his utmost to create a world-class engine,” Kajitani said. “We were confident that variable valve-timing technology would be the next big thing. After all, we had overcomethechallengesof development and testing because we knew that only our very best effort would establish this technology.” It e v o l v e d i n t o t h e t h re e - s t a g e V T E C engine introduced in 1995, which demonstrated an even greater degree of efficiency in output control, benefiting Honda drivers by being even more a t h l e t i c a n d e ffi c i e n t . A d re a m t h a t offers the best of both worlds. with dreams I 13 breakthrough A BREATH OF FRESH AIR Honda VTEC – a “dream engine” and a completely new driving experience for motoring enthusiasts around the globe. The VTEC technology drew considerable praise as the world’s first valve mechanism, capable of simultaneously changing the valve timing and lift on the intake and exhaust sides. Honda’s ground-breaking VTEC system is a creative solution to an old dilemma. “Find a new technology to lead the next generation of Honda engines,” was the directive issued by the top management at Honda R&D. Ikuo Kajitani, who was employed in the First Design Department at Honda’s Tochigi R&D Centre, was involved in the development of these engines. Through his experience in engine design, Kajitani had become convinced that Honda’s next engine should offer a mechanism that could alter the timing of the valves. As with your lungs, engines breathe air. While exercising or during heavy physical activity you need more air in your lungs, and an engine is much the same. The problem is that the valves in an engine that control the volume of air itconsumesarecontrolled mechanically, and are fixed. A possibility was identified through the study of a new valve mechanism that altered valve operation at both high and low engine speeds that could be a solution to higher engine efficiency. As a core technology for Honda’s proposed new line of engines, the mechanism underwent a program of study and refinement under the careful supervision of Honda’s research staff. And eventually the mechanism evolved into Honda’s V T E C ( Va r i a b l e Va l v e T i m i n g & L i f t Electronic Control System) engine. Kajitani was excited about the new 12 I with dreams opportunity. He knew that working on VTEC technology would play a major role in the creation of future powerplant designs, but he thought the targets set were too low. As if reading Kajitani’s mind, Nobuhiko Kawamoto, then president of Honda R&D, made a thoughtful suggestion: “Why don't you raise your target to 100 horsepower per litre?” he asked. It had always been thought that a normally aspirated engine could not be made to produce 100 horsepower per litre. But Kajitani could see in Kawamoto the passionate v i s i o n o f a n e n g i n e e r, a n d h e f e l t i n s p i re d b y s u c h a s t r a i g h t f o r w a rd proposal. Of course, he knew it would mean 160 horsepower from only 1.6 l i t re s . “ I t f e l t l i k e a d re a m , ” K a j i t a n i recalled. “Conventional engines in those days could only produce 70 or 80 horsepower per litre. But here we were, being asked to increase it all the way to 100 horses. It wasn’t going to be easy.” I n a d d i t i o n t o a s i g n i fi c a n t responsibility for product reliability, the team had special expectations regarding the VTEC engine. Said Kajitani, “We all shared the determination to apply these technologies to every Honda model.” The team’s view was that VTEC technology should be a d a p t e d t o H o n d a ’s f u t u r e m o d e l developments. As such, the initial s p e c i fi c a t i o n w o u l d h a v e t o m e e t customer expectations.Honda’s new Integra, equipped with the DOHC/VTEC engine, was introduced to the market in April 1989. The VTEC technology drew considerable praise as the world’s first valvemechanismcapableof simultaneously changing the valve timing and lift on the intake and exhaust s i d e s . I n a d d i t i o n t o i t s i m p re s s i v e output and high-revving energy, the VTEC powerplant boasted superior performance at the low end – including a smooth idle and easy starting, and improved fuel economy. I tw a s truly a “dream engine”– a completely new driving experience for motoring enthusiasts around the globe. “Everyone of us had pledged to do his utmost to create a world-class engine,” Kajitani said. “We were confident that variable valve-timing technology would be the next big thing. After all, we had overcomethechallengesof development and testing because we knew that only our very best effort would establish this technology.” It e v o l v e d i n t o t h e t h re e - s t a g e V T E C engine introduced in 1995, which demonstrated an even greater degree of efficiency in output control, benefiting Honda drivers by being even more a t h l e t i c a n d e ffi c i e n t . A d re a m t h a t offers the best of both worlds. with dreams I 13 motor sports Jenson Button took his Honda RA106 F1 car to victory in the 2006 Hungarian Grand Prix in August, taking both his and the Honda Racing F1 Team’s first Formula One victory. Formula One The 26-year-old Englishman drove a stunning race, charging through the field from 14th place on the grid in changing track conditions. Capping a fabulous race for the team, Rubens Barrichello came home in fourth place. After the race Button was hardly able to contain his excitement. “Wow! What a day! This is such an amazing moment for me, and one that I have worked my whole motor racing career for. I always had faith that we would achieve our objective together and this victory is testimony to that b e l i e f . T h e re a re s o m a n y p e o p l e t o thank right now – everybody in the t e a m , H o n d a M o t o r C o m p a n y, o u r partners and, of course, all the fans. I would also like to pay a very special tribute to my family who helped me start out on the path to victory. To win such a tough and challenging race from 14th place on the grid is incredible for me and all the more important because I know I won on merit today. No one can dispute that today the Honda Racing F1 Team got everything right,” he said. The win comes only one race after Honda celebrated its 300th Formula One race at the German Grand Prix. Honda’s first race at the top level of motor racing was also at the German Grand Prix in 1964. At that time theracewascontestedonthe legendary 22-kilometre Nüburgring Nordschleife circuit – a baptism of fire for the inexperienced but determined team. Since that time, Honda has achieved five Drivers’ Championships and six Constructors’ Championships, 72 wins, 77 pole positions and 173 podiums. At 300 Grand Prix, Honda is also one of the most established manufacturers in F1 racing. It is this enduring challenging spirit that is t h e c o r n e r s t o n e o f H o n d a ’s r a c i n g philosophy. It was an especially important win, because as was the case in their first Grand Prix, Honda has been competing i n t h i s s e a s o n a s a f u l l - fl e d g e d manufacturer, rather than as an engine supplier. Takeo Fukui – President and CEO of Honda Motor Company – was in Budapest to see the race, and said: “We are absolutely delighted with this victory today. We have been aiming for victory from the first race of this year, and to have finally reached our goal at the 13th race of the season makes us extremely happy. The drivers and all the members of the team have worked very hard and done a truly outstanding job. To d a y w e s h a re w i t h a l l o u r f a n s t h e thrill of victory. Tomorrow we will once again be hard at work to achieve yet more Formula One World Championship wins. I would like to express my gratitude to all our fans for their continuing support. Thank you.” Honda views its participation at the forefront of competition as the ultimate proving ground for its high-tech products. It’s a deep-seated philosophy that dates back to the mid-1950s, when company founder Soichiro Honda announced his decision to enter the famous Isle of Man TT race. He believed the challenge of competing against the world’s best would enhance Honda’s technology and engineering skills, while giving it the opportunity to demonstrate its capabilities to the world. Those capabilities were amply demonstrated on 6 August in Hungary, and we are likely to see more in the future. “There are hardly words to describe this moment. It is an historic day for Honda and the most incredible occasion for the whole team, its associates and fans all over the world. Everyone has worked so hard for so l o n g t o s a v o u r t h e t a s t e o f v i c t o r y. Jenson has remained positive, as has the whole team, and I am immensely proud of everyone today, especially as t h e C E O o f H o n d a M o t o r C o m p a n y, Takeo Fukui, was here in Hungary to receive the trophy on our behalf. Now that we have reached this important milestone, we know we have what it takes to go on and do it again and again,” said Nick Fry, Chief Executive Officer of the Honda Racing F1 Team. Hungarian GP 2006 14 I with dreams with dreams I 15 motor sports Jenson Button took his Honda RA106 F1 car to victory in the 2006 Hungarian Grand Prix in August, taking both his and the Honda Racing F1 Team’s first Formula One victory. Formula One The 26-year-old Englishman drove a stunning race, charging through the field from 14th place on the grid in changing track conditions. Capping a fabulous race for the team, Rubens Barrichello came home in fourth place. After the race Button was hardly able to contain his excitement. “Wow! What a day! This is such an amazing moment for me, and one that I have worked my whole motor racing career for. I always had faith that we would achieve our objective together and this victory is testimony to that b e l i e f . T h e re a re s o m a n y p e o p l e t o thank right now – everybody in the t e a m , H o n d a M o t o r C o m p a n y, o u r partners and, of course, all the fans. I would also like to pay a very special tribute to my family who helped me start out on the path to victory. To win such a tough and challenging race from 14th place on the grid is incredible for me and all the more important because I know I won on merit today. No one can dispute that today the Honda Racing F1 Team got everything right,” he said. The win comes only one race after Honda celebrated its 300th Formula One race at the German Grand Prix. Honda’s first race at the top level of motor racing was also at the German Grand Prix in 1964. At that time theracewascontestedonthe legendary 22-kilometre Nüburgring Nordschleife circuit – a baptism of fire for the inexperienced but determined team. Since that time, Honda has achieved five Drivers’ Championships and six Constructors’ Championships, 72 wins, 77 pole positions and 173 podiums. At 300 Grand Prix, Honda is also one of the most established manufacturers in F1 racing. It is this enduring challenging spirit that is t h e c o r n e r s t o n e o f H o n d a ’s r a c i n g philosophy. It was an especially important win, because as was the case in their first Grand Prix, Honda has been competing i n t h i s s e a s o n a s a f u l l - fl e d g e d manufacturer, rather than as an engine supplier. Takeo Fukui – President and CEO of Honda Motor Company – was in Budapest to see the race, and said: “We are absolutely delighted with this victory today. We have been aiming for victory from the first race of this year, and to have finally reached our goal at the 13th race of the season makes us extremely happy. The drivers and all the members of the team have worked very hard and done a truly outstanding job. To d a y w e s h a re w i t h a l l o u r f a n s t h e thrill of victory. Tomorrow we will once again be hard at work to achieve yet more Formula One World Championship wins. I would like to express my gratitude to all our fans for their continuing support. Thank you.” Honda views its participation at the forefront of competition as the ultimate proving ground for its high-tech products. It’s a deep-seated philosophy that dates back to the mid-1950s, when company founder Soichiro Honda announced his decision to enter the famous Isle of Man TT race. He believed the challenge of competing against the world’s best would enhance Honda’s technology and engineering skills, while giving it the opportunity to demonstrate its capabilities to the world. Those capabilities were amply demonstrated on 6 August in Hungary, and we are likely to see more in the future. “There are hardly words to describe this moment. It is an historic day for Honda and the most incredible occasion for the whole team, its associates and fans all over the world. Everyone has worked so hard for so l o n g t o s a v o u r t h e t a s t e o f v i c t o r y. Jenson has remained positive, as has the whole team, and I am immensely proud of everyone today, especially as t h e C E O o f H o n d a M o t o r C o m p a n y, Takeo Fukui, was here in Hungary to receive the trophy on our behalf. Now that we have reached this important milestone, we know we have what it takes to go on and do it again and again,” said Nick Fry, Chief Executive Officer of the Honda Racing F1 Team. Hungarian GP 2006 14 I with dreams with dreams I 15 product history History Honda first introduced the Accord at a time when buyers wanted efficiency as well as luxury. The same holds true today. Repeats In October 1973 war in the Middle East broke out, sending the world’s crude oil prices to a level four times h i g h e r t h a n p re v i o u s l y s e e n . T h e result was an oil crisis that caused significant confusion to the global economy. At the time the world’s automakers were focusing on larger, more luxuriouslooking and more powerful vehicles: cars that appeared to glorify the exces16 I with dreams sive use of resources, as if doing so could be easily justified. But the tide had already been turning. Regulations concer ning auto emissions became much stricter in 1970, and with the U.S. government’s passing of the U.S. Clean Air Act, Japan immediately followed suit, moving to tighten its own regulations. The oil crisis and new emissions regulations also brought about a shift in the passenger-car market, reflecting an emerging consumer trend, in which car buyers were no longer satisfied to own cars that eschewed any degree of functionality in favor of outright size and luxury. Instead, they wanted cleaner, more economical family cars that offered greater fuel-efficiency. In 1974 Hiroshi Kizawa, a chief research engineer at Honda R&D, received an official order from the Board of Directors at Honda R&D to develop a car one class above the Civic; a model that would be the logical step for Civic owners wanting to upgrade. A project to develop an upscale version of the Civic began,withKizawaactingas development manager. In the hope of enhancing its product development, Honda had earnestly begun the implementation of a joint project team c o m p r i s i n g p e r s o n n e l f ro m v a r i o u s departments in the areas of sales ( S a l e s ) , p ro d u c t i o n a n d p ro d u c t i o n engineering (Engineering) and product development (Development). An original system of product development, the SED system, emerged from a speech given by Kiyoshi Kawashima on the occasion of his appointment as president of Honda R&D, in which he asked the company’s board to “think of ways we can work effectively so that 100 ordinary persons can produce achievements on the level of one genius, Soichiro Honda.” Its purpose was to allow the team members to discuss matters from the standpoint of their respective positions and experience, and to integrate all three aspects into development.“Everyonewas concentrating on creating a car that felt good to drive in every respect,” Kizawa recalled. In those days, air conditioners were commonly known in Japan as “coolers,” a term that generally referred toadedicatedcoolingdevice suspended from the instrument panel, separate from the heater. H o w e v e r, b y i n t e g r a t i n g t h e a i r conditioner with the instrument panel, subtle temperature adjustments for heating and cooling would become possible. This integrated air conditioner offering a full range of functions was the first of its kind for a car of this class. As for power steering, which was still limited to large, luxury cars, the team studied its use following a comment by Soichiro Honda during a visit to Wako R&D Center that the steering felt “heavy.” “I was doubtful whether we should use p o w e r s t e e r i n g i n a s m a l l c a r, ” s a i d Kizawa. “But when I actually drove a car fitted with it, I was very impressed with thecontrolitoffered.InanFF (front-engine, front-wheel drive) car with a heavy front end, the power steering d e fi n i t e l y i m p r o v e d h a n d l i n g . S o , following the test drive I was convinced that power steering was an absolute must.” Thenewvehiclewasnamed “Accord” – an English word meaning “harmony and agreement.” It fully represented the concept of this new car. Moreover, it made an original statement, aspiring to please the driver and passengers while fostering a new state of harmony between car and society. The first Accord model with a novel t h re e - d o o r h a t c h b a c k d e s i g n h i t t h e Japanese market in May 1976. At an invitation test-drive held in Hakone, automotive journalists raved about virtually e v e r y a s p e c t o f t h e c a r, f ro m d e s i g n , interior comfort and user-friendliness to its ride comfort and quiet operation. The Accord’s fundamental concept, too, found immediate acceptance in the market. Immediately upon its release, the Accord was very well received in Japan and overseas. A new benchmark had been set for the auto industry in Japan, and consequently, more compact car lines began offering the power steering, air conditioner and other creature comforts made popular by the Accord.The car’s stunning popularity was boosted even further with the introduction of the four-door sedan introduced in October 1977. The second-generation Accord family introduced in September 1981 incorporated model changes reflecting Honda’s shift in emphasis toward the four-door sedan. This was because the first-generation four-door model had, upon its market introduction, received high marks comparable to those of the preceding three-door model. The third-generation Accord was introduced in 1985, and here, the new three-door Aerodeck with extended roofline was added for sale in Japan and Europe, rather than the familiar three-door hatchback. The fourth-generation, released in 1989 saw a further expansion in the model line, with the Accord Inspire, Vigor, a n d A s c o t d e b u t i n g t o g e t h e r. T h e expanded variations were in line with increasingly diverse and sophisticated market needs. The fifth-generation Accord of 1993 grew in stature as well as beauty, with sleek lines reminiscent of the sporty Honda Prelude coupe. It was available in four body types around the world, and garnered awards such as Japan Car of the Year in 1993 and 1994, and U.S. Imported Car of the Year amongst others. The birth of the sixth-generation Accord family was celebrated in September 1997 via the simultaneous launch of local-specification Accord models designed exclusively for Japan, the Americas, Europe, and Asia/Oceania. T h e s e v e n t h - g e n e r a t i o n A c c o rd represents a continual evolution of the p h i l o s o p h y o f t h e fi r s t . W i t h h i g h o i l prices and world affairs in a similar state to those in the 1970s when the Accord was first launched, harmony between the driver and the surrounding world is an ideal philosophy. History of Accord 1976 First released with a low-emissions, high-mileage spec to respond to energy crises and emissions regulations, the original Accord fulfilled demands for “Space, Driving Comfort and Style.” Originally released as a 1600 Hatchback version, with the four-door saloon added in 1977. 1981 Aiming for the peak of quality for compact car, the m e c h a n i c s , e x t e r i o r, i n t e r i o r a n d fi n i s h a l l represented a concentration on quality. 1985 Developed with a stylish aeroshape and a spacious interior, to give a sporty impression from any angle, creating a new sense of value. 1989 Amid much discussion of the requirements for a small sedan during the 1990s, Honda takes a close look at the basic functions of a car and redevelops the Accord into a sedan that prioritizes humans. 1993 Proposes a new relationship between people and society incorporating everything that could be required of a next-generation sedan: world-class safety standards, low emissions, environmental considerations and driving enjoyment. 1997 Development of a flexible platform that can be used throughout the world as the basis of models meeting regional needs, offering cutting-edge sedan and wagon versions with improved driving, s a f e t y a n d e n v i ro n m e n t a l p e r f o r m a n c e . T h e Accord Euro-R is introduced in 2000. 2002 Building on the strengths of the previous generations, the Accord continues to offer equipment levels and spaciousness, along with the values that brought about the introduction of the Accord in 1976. with dreams I 17 product history History Honda first introduced the Accord at a time when buyers wanted efficiency as well as luxury. The same holds true today. Repeats In October 1973 war in the Middle East broke out, sending the world’s crude oil prices to a level four times h i g h e r t h a n p re v i o u s l y s e e n . T h e result was an oil crisis that caused significant confusion to the global economy. At the time the world’s automakers were focusing on larger, more luxuriouslooking and more powerful vehicles: cars that appeared to glorify the exces16 I with dreams sive use of resources, as if doing so could be easily justified. But the tide had already been turning. Regulations concer ning auto emissions became much stricter in 1970, and with the U.S. government’s passing of the U.S. Clean Air Act, Japan immediately followed suit, moving to tighten its own regulations. The oil crisis and new emissions regulations also brought about a shift in the passenger-car market, reflecting an emerging consumer trend, in which car buyers were no longer satisfied to own cars that eschewed any degree of functionality in favor of outright size and luxury. Instead, they wanted cleaner, more economical family cars that offered greater fuel-efficiency. In 1974 Hiroshi Kizawa, a chief research engineer at Honda R&D, received an official order from the Board of Directors at Honda R&D to develop a car one class above the Civic; a model that would be the logical step for Civic owners wanting to upgrade. A project to develop an upscale version of the Civic began,withKizawaactingas development manager. In the hope of enhancing its product development, Honda had earnestly begun the implementation of a joint project team c o m p r i s i n g p e r s o n n e l f ro m v a r i o u s departments in the areas of sales ( S a l e s ) , p ro d u c t i o n a n d p ro d u c t i o n engineering (Engineering) and product development (Development). An original system of product development, the SED system, emerged from a speech given by Kiyoshi Kawashima on the occasion of his appointment as president of Honda R&D, in which he asked the company’s board to “think of ways we can work effectively so that 100 ordinary persons can produce achievements on the level of one genius, Soichiro Honda.” Its purpose was to allow the team members to discuss matters from the standpoint of their respective positions and experience, and to integrate all three aspects into development.“Everyonewas concentrating on creating a car that felt good to drive in every respect,” Kizawa recalled. In those days, air conditioners were commonly known in Japan as “coolers,” a term that generally referred toadedicatedcoolingdevice suspended from the instrument panel, separate from the heater. H o w e v e r, b y i n t e g r a t i n g t h e a i r conditioner with the instrument panel, subtle temperature adjustments for heating and cooling would become possible. This integrated air conditioner offering a full range of functions was the first of its kind for a car of this class. As for power steering, which was still limited to large, luxury cars, the team studied its use following a comment by Soichiro Honda during a visit to Wako R&D Center that the steering felt “heavy.” “I was doubtful whether we should use p o w e r s t e e r i n g i n a s m a l l c a r, ” s a i d Kizawa. “But when I actually drove a car fitted with it, I was very impressed with thecontrolitoffered.InanFF (front-engine, front-wheel drive) car with a heavy front end, the power steering d e fi n i t e l y i m p r o v e d h a n d l i n g . S o , following the test drive I was convinced that power steering was an absolute must.” Thenewvehiclewasnamed “Accord” – an English word meaning “harmony and agreement.” It fully represented the concept of this new car. Moreover, it made an original statement, aspiring to please the driver and passengers while fostering a new state of harmony between car and society. The first Accord model with a novel t h re e - d o o r h a t c h b a c k d e s i g n h i t t h e Japanese market in May 1976. At an invitation test-drive held in Hakone, automotive journalists raved about virtually e v e r y a s p e c t o f t h e c a r, f ro m d e s i g n , interior comfort and user-friendliness to its ride comfort and quiet operation. The Accord’s fundamental concept, too, found immediate acceptance in the market. Immediately upon its release, the Accord was very well received in Japan and overseas. A new benchmark had been set for the auto industry in Japan, and consequently, more compact car lines began offering the power steering, air conditioner and other creature comforts made popular by the Accord.The car’s stunning popularity was boosted even further with the introduction of the four-door sedan introduced in October 1977. The second-generation Accord family introduced in September 1981 incorporated model changes reflecting Honda’s shift in emphasis toward the four-door sedan. This was because the first-generation four-door model had, upon its market introduction, received high marks comparable to those of the preceding three-door model. The third-generation Accord was introduced in 1985, and here, the new three-door Aerodeck with extended roofline was added for sale in Japan and Europe, rather than the familiar three-door hatchback. The fourth-generation, released in 1989 saw a further expansion in the model line, with the Accord Inspire, Vigor, a n d A s c o t d e b u t i n g t o g e t h e r. T h e expanded variations were in line with increasingly diverse and sophisticated market needs. The fifth-generation Accord of 1993 grew in stature as well as beauty, with sleek lines reminiscent of the sporty Honda Prelude coupe. It was available in four body types around the world, and garnered awards such as Japan Car of the Year in 1993 and 1994, and U.S. Imported Car of the Year amongst others. The birth of the sixth-generation Accord family was celebrated in September 1997 via the simultaneous launch of local-specification Accord models designed exclusively for Japan, the Americas, Europe, and Asia/Oceania. T h e s e v e n t h - g e n e r a t i o n A c c o rd represents a continual evolution of the p h i l o s o p h y o f t h e fi r s t . W i t h h i g h o i l prices and world affairs in a similar state to those in the 1970s when the Accord was first launched, harmony between the driver and the surrounding world is an ideal philosophy. History of Accord 1976 First released with a low-emissions, high-mileage spec to respond to energy crises and emissions regulations, the original Accord fulfilled demands for “Space, Driving Comfort and Style.” Originally released as a 1600 Hatchback version, with the four-door saloon added in 1977. 1981 Aiming for the peak of quality for compact car, the m e c h a n i c s , e x t e r i o r, i n t e r i o r a n d fi n i s h a l l represented a concentration on quality. 1985 Developed with a stylish aeroshape and a spacious interior, to give a sporty impression from any angle, creating a new sense of value. 1989 Amid much discussion of the requirements for a small sedan during the 1990s, Honda takes a close look at the basic functions of a car and redevelops the Accord into a sedan that prioritizes humans. 1993 Proposes a new relationship between people and society incorporating everything that could be required of a next-generation sedan: world-class safety standards, low emissions, environmental considerations and driving enjoyment. 1997 Development of a flexible platform that can be used throughout the world as the basis of models meeting regional needs, offering cutting-edge sedan and wagon versions with improved driving, s a f e t y a n d e n v i ro n m e n t a l p e r f o r m a n c e . T h e Accord Euro-R is introduced in 2000. 2002 Building on the strengths of the previous generations, the Accord continues to offer equipment levels and spaciousness, along with the values that brought about the introduction of the Accord in 1976. with dreams I 17 SHOWROOM SERVICE AUTHORISED HONDA DEALERS’ CONTACT LIST what’s on Honda COMPANY NAME KUALA LUMPUR Angkasa Motor Sdn Bhd Imavest Sdn Bhd Sri Utama Auto Sdn Bhd Noblekey (M) Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Roda BB Motor Sdn Bhd Civic Named Car of the Year Honda Tech Challenge Champ! Beating several other impressive rivals vying for the same title, an eighth generation offering from Honda was the big winner in not just one but two Autocar Asean Car of the Year Awards 2005/2006. The Honda Civic 2.0S took home the title Overall Winner for Car of the Year 2005/2006, and also came out on top in the Midsize Sedan / Hatchback category. Owners of this increasingly popular car are already singing its praises, and now the critics are joining the chorus. “The Civic fulfils every requirement of a practical family saloon, but also has the desirability and cool factor synonymous with the brand,” wrote Denis Wong, Editor of Autocar Asean. Judges looked at styling, utility, safety, features, build quality, handling, performance and value for money, among other criteria. It’s a tough list for any brand, but since the annual awards started three years ago Honda has won Car of the Year twice. Now that’s a solid record. After 150 gruelling competition minutes that included a shop floor diagnosis and parts replacement followed by five tough workbench tasks, top marks went to an East Malaysian. Vernon Timothy Jubang, of Jimisar Corporation Sdn Bhd in Kuching, Sarawak, beat out 10 finalists from an initial pool of 91 contestants. According to Managing Director and CEO of Honda Malaysia Sdn Bhd Mr. Yasuhide Mizuno, the competition is good news for Honda owners. “To improve customer satisfaction, we need to first improve the quality of servicing,” said Mizuno. “The contest h a s s h o w n H o n d a M a l a y s i a ’s s t r o n g c o m m i t m e n t i n emphasizing the importance of high quality after-sale service for customer satisfaction among all Honda dealers.” Jubang rode away with a special-edition Honda “Tech Challenge” motorcycle, and will go on to represent Honda Malaysia at the international level in the Asia Oceania Technicians Contest. ADDRESS New Era Sales (M) Sdn. Bhd Weststar Auto Sdn Bhd Peringgit Sri Motor Sdn Bhd Wegro Sdn Bhd The Millennium Auto & Carriage Sdn Bhd MH Prestige Auto Sdn Bhd CONTACT TEL FAX 558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur. No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor. No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor. No. 21-22, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur. Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur. 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur. Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur. No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur. 193 & 195, Jalan Imbi, 55100 Kuala Lumpur. Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur. 109, Jalan Pudu, 55100 Kuala Lumpur. 68, Jalan Ampang, 50450 Kuala Lumpur. 111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur. No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur. Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur. 2007, Wisma Mofaz, Jalan Damansara, 50000 Kuala Lumpur. 18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur. 03-6257 0608 03-6257 2915 03-4252 8061 03-4252 8264 03-4251 3883 03-4257 3883 03-4024 2266 03-4024 9320 03-4021 2104 03-4025 5116 03-9221 0000 03-9221 1009 03-2698 3358 03-2692 9251 03-2282 5585 03-2282 5248 03-2142 5088 03-2141 7125 03-7983 3230 03-7983 2985 03-2032 2266 03-2031 8989 03-2031 5151 03-2031 2008 03-4251 6151 03-4257 6813 03-7980 0000 03-7981 9482 03-9130 2288 03-9131 6611 03-7728 8866 03-7728 4180 03-6277 5548 03-6277 5469 Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor. 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor. No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor. 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor. Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor. 76B, Jalan Universiti, 46200 Petaling Jaya, Selangor. Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor. 59, Jalan USJ 10/1, Taipan Triangle, 47620 UEP Subang Jaya, Selangor. Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor. No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor. 17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor. No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor. 03-3345 2020 03-3343 2298 03-8075 5616 03-8075 3640 03-5882 9200 03-5882 6682 03-3342 0272 03-3342 1682 03-3343 0654 03-3342 5703 03-7960 2828 03-7955 3773 03-7957 6611 03-7957 8718 03-5636 1100 03-5635 7372 03-5635 8988 03-5638 9248 03-5569 5259 03-5569 9836 03-5510 0099 03-5513 0099 03-7845 8837 03-7845 8836 03-8945 9508 03-8945 8953 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Darul Aman. Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang, 08000 Sungai Petani, Kedah Darul Aman. 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah Darul Aman. Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Darul Aman. 04-7311 766 03-7326 313 04-4210 116 04-4229 119 04-4959 595 04-4909 595 04-9557 002 04-9559 007 25-B, Lebuh Farquhar, 10200 Penang. 124-A, Lengkok Sg. Pinang, 10150 Penang. 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang. Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang. 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang. Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang. 04-2638 244 04-2637 152 04-2815 100 04-2815 409 04-6441 111 04-6442 121 04-6440 000 04-6442 323 04-3905 313 04-3992 139 04-3244 166 04-3333 946 14-20, Jalan Kampar, 30250 Ipoh, Perak. Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak. 4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak. Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak. 05-2413 433 05-2552 320 05-2532 001 05-2552 320 05-5273 500 05-5273 575 05-6920 028 05-6920 828 05-8483 888 05-8483 266 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan. 09-7445 893 09-7484 593 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu. 25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu. 09-6221 796 09-6233 796 09-6221 996 09-6229 396 C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang. H31-32, Taman Muhibbah, 28000 Temerloh, Pahang. A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang. 09-2963 308 09-2965 613 09-2961 991 09-2961 991 09-5177 235 09-5178 940 8,10,12 & 14, Jalan Yam Tuan (Paul Street), 70000 Seremban, Negeri Sembilan. No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan. 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan. 06-7611 120 06-7636 599 06-6772 858 06-6772 735 06-6786 760 06-6786 764 Lot 1783, Jalan Semabok, 75050 Melaka. 06-2833 988 06-2840 200 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor. No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor. 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor. 315, Batu 1 , Jalan Bakri, 84000 Muar, Johor. 241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor. No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor. 07-9313 822 07-9310 986 07-7730 924 07-7739 200 07-4327 890 07-4314 202 06-9522 855 06-9527 669 07-2351 717 07-2329 993 07-3321 888 07-3338 070 62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah. 088-421 770 088-421 719 Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak. 55, Krokop Road, 98000 Miri, Sarawak. 082-459 322 082-452 322 085-436 746 085-418 876 2KM, Jalan Tun Mustapha, 87020 Labuan, FT. 087-412 282 087-416 808 SELANGOR Actmar Sdn Bhd Kah Motor Co. Sdn Bhd Nanyang General Enterprises Sdn Bhd Sumber Auto Edaran Sdn Bhd Tenaga Setia Resources Sdn Bhd USJ Car Express Sdn Bhd Kosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd Global Amity Sdn Bhd KEDAH Lee Motors Alor Setar (Car Div) Sdn Bhd Lee Motors Alor Setar (Car Div) Sdn Bhd Magna Speed Sdn. Bhd Yooi Cars Sdn Bhd PENANG Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Vivahill Auto Sdn Bhd Motoria Sdn Bhd Formula Venture Sdn Bhd Flying High PERAK Ban Hoe Seng Sdn Bhd Honda is set to take off – literally. Honda Aircraft Company, Inc. was established in August 2006, for the development, production a n d s a l e s o f H o n d a J e t , a n d w i l l p u r s u e FA A t y p e certification and production certification in the US. Honda A i rc r a f t C o m p a n y ' s g o a l i s t o c o m p l e t e c e r t i fi c a t i o n o f HondaJet in three to four years, followed by the start of production and delivery of the first plane in 2010. Boasting a number of innovations including a patented over-the-wing engine-mount configuration, a natural-laminar fl o w ( N L F ) w i n g a n d f u s e l a g e n o s e , a n d a n a d v a n c e d all-composite fuselage structure, the experimental HondaJet is an advanced, lightweight, compact business jet that features far better fuel efficiency, more available space in the fuselage and higher cruise speed than conventional aircraft in its class. The HondaJet is powered by two GE-Honda HF-118 engines and carries up to seven passengers including one or two crewmembers. “This public world debut of the HondaJet represents the continued advancement of Honda's long-standing dream of aviation,” said Michimasa Fujino, HondaJet project leader and vice president of Honda R&D Americas, Inc., at its debut on July 28, 2005. “We are pleased and excited to be able to share this dream and our technology with the aviation community.” Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd KELANTAN Ban Chu Bee Sdn Bhd TERENGGANU Syarikat Tan Eng Ann Sdn Bhd PAHANG Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn Bhd Honhin Auto Credit Sdn Bhd NEGERI SEMBILAN Ban Lee Heng Motor Sdn Bhd Wanija Classic (M) Sdn Bhd MELAKA Kah Motor Co. Sdn Bhd JOHOR Haslita Motor Sdn Bhd Iptimas Motor Sdn Bhd K.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn Bhd Yong Ming Motor Sdn Bhd Sri Sutera Auto Sdn Bhd Fujino also defined Honda’s goal to deliver three key attributes – performance, quality and comfort – beyond what people currently expect from light business jets. SABAH Boon Siew (Borneo) Sdn Bhd SARAWAK Jimisar Corporation Sdn Bhd Heng Ho Hing Co. Sdn Bhd LABUAN Premier Motor 18 I with dream SHOWROOM SERVICE AUTHORISED HONDA DEALERS’ CONTACT LIST what’s on Honda COMPANY NAME KUALA LUMPUR Angkasa Motor Sdn Bhd Imavest Sdn Bhd Sri Utama Auto Sdn Bhd Noblekey (M) Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Roda BB Motor Sdn Bhd Civic Named Car of the Year Honda Tech Challenge Champ! Beating several other impressive rivals vying for the same title, an eighth generation offering from Honda was the big winner in not just one but two Autocar Asean Car of the Year Awards 2005/2006. The Honda Civic 2.0S took home the title Overall Winner for Car of the Year 2005/2006, and also came out on top in the Midsize Sedan / Hatchback category. Owners of this increasingly popular car are already singing its praises, and now the critics are joining the chorus. “The Civic fulfils every requirement of a practical family saloon, but also has the desirability and cool factor synonymous with the brand,” wrote Denis Wong, Editor of Autocar Asean. Judges looked at styling, utility, safety, features, build quality, handling, performance and value for money, among other criteria. It’s a tough list for any brand, but since the annual awards started three years ago Honda has won Car of the Year twice. Now that’s a solid record. After 150 gruelling competition minutes that included a shop floor diagnosis and parts replacement followed by five tough workbench tasks, top marks went to an East Malaysian. Vernon Timothy Jubang, of Jimisar Corporation Sdn Bhd in Kuching, Sarawak, beat out 10 finalists from an initial pool of 91 contestants. According to Managing Director and CEO of Honda Malaysia Sdn Bhd Mr. Yasuhide Mizuno, the competition is good news for Honda owners. “To improve customer satisfaction, we need to first improve the quality of servicing,” said Mizuno. “The contest h a s s h o w n H o n d a M a l a y s i a ’s s t r o n g c o m m i t m e n t i n emphasizing the importance of high quality after-sale service for customer satisfaction among all Honda dealers.” Jubang rode away with a special-edition Honda “Tech Challenge” motorcycle, and will go on to represent Honda Malaysia at the international level in the Asia Oceania Technicians Contest. ADDRESS New Era Sales (M) Sdn. Bhd Weststar Auto Sdn Bhd Peringgit Sri Motor Sdn Bhd Wegro Sdn Bhd The Millennium Auto & Carriage Sdn Bhd MH Prestige Auto Sdn Bhd CONTACT TEL FAX 558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur. No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor. No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor. No. 21-22, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur. Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur. 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur. Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur. No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur. 193 & 195, Jalan Imbi, 55100 Kuala Lumpur. Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur. 109, Jalan Pudu, 55100 Kuala Lumpur. 68, Jalan Ampang, 50450 Kuala Lumpur. 111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur. No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur. Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur. 2007, Wisma Mofaz, Jalan Damansara, 50000 Kuala Lumpur. 18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur. 03-6257 0608 03-6257 2915 03-4252 8061 03-4252 8264 03-4251 3883 03-4257 3883 03-4024 2266 03-4024 9320 03-4021 2104 03-4025 5116 03-9221 0000 03-9221 1009 03-2698 3358 03-2692 9251 03-2282 5585 03-2282 5248 03-2142 5088 03-2141 7125 03-7983 3230 03-7983 2985 03-2032 2266 03-2031 8989 03-2031 5151 03-2031 2008 03-4251 6151 03-4257 6813 03-7980 0000 03-7981 9482 03-9130 2288 03-9131 6611 03-7728 8866 03-7728 4180 03-6277 5548 03-6277 5469 Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor. 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor. No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor. 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor. Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor. 76B, Jalan Universiti, 46200 Petaling Jaya, Selangor. Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor. 59, Jalan USJ 10/1, Taipan Triangle, 47620 UEP Subang Jaya, Selangor. Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor. No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor. 17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor. No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor. 03-3345 2020 03-3343 2298 03-8075 5616 03-8075 3640 03-5882 9200 03-5882 6682 03-3342 0272 03-3342 1682 03-3343 0654 03-3342 5703 03-7960 2828 03-7955 3773 03-7957 6611 03-7957 8718 03-5636 1100 03-5635 7372 03-5635 8988 03-5638 9248 03-5569 5259 03-5569 9836 03-5510 0099 03-5513 0099 03-7845 8837 03-7845 8836 03-8945 9508 03-8945 8953 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Darul Aman. Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang, 08000 Sungai Petani, Kedah Darul Aman. 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah Darul Aman. Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Darul Aman. 04-7311 766 03-7326 313 04-4210 116 04-4229 119 04-4959 595 04-4909 595 04-9557 002 04-9559 007 25-B, Lebuh Farquhar, 10200 Penang. 124-A, Lengkok Sg. Pinang, 10150 Penang. 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang. Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang. 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang. Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang. 04-2638 244 04-2637 152 04-2815 100 04-2815 409 04-6441 111 04-6442 121 04-6440 000 04-6442 323 04-3905 313 04-3992 139 04-3244 166 04-3333 946 14-20, Jalan Kampar, 30250 Ipoh, Perak. Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak. 4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak. Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak. 05-2413 433 05-2552 320 05-2532 001 05-2552 320 05-5273 500 05-5273 575 05-6920 028 05-6920 828 05-8483 888 05-8483 266 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan. 09-7445 893 09-7484 593 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu. 25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu. 09-6221 796 09-6233 796 09-6221 996 09-6229 396 C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang. H31-32, Taman Muhibbah, 28000 Temerloh, Pahang. A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang. 09-2963 308 09-2965 613 09-2961 991 09-2961 991 09-5177 235 09-5178 940 8,10,12 & 14, Jalan Yam Tuan (Paul Street), 70000 Seremban, Negeri Sembilan. No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan. 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan. 06-7611 120 06-7636 599 06-6772 858 06-6772 735 06-6786 760 06-6786 764 Lot 1783, Jalan Semabok, 75050 Melaka. 06-2833 988 06-2840 200 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor. No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor. 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor. 315, Batu 1 , Jalan Bakri, 84000 Muar, Johor. 241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor. No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor. 07-9313 822 07-9310 986 07-7730 924 07-7739 200 07-4327 890 07-4314 202 06-9522 855 06-9527 669 07-2351 717 07-2329 993 07-3321 888 07-3338 070 62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah. 088-421 770 088-421 719 Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak. 55, Krokop Road, 98000 Miri, Sarawak. 082-459 322 082-452 322 085-436 746 085-418 876 2KM, Jalan Tun Mustapha, 87020 Labuan, FT. 087-412 282 087-416 808 SELANGOR Actmar Sdn Bhd Kah Motor Co. Sdn Bhd Nanyang General Enterprises Sdn Bhd Sumber Auto Edaran Sdn Bhd Tenaga Setia Resources Sdn Bhd USJ Car Express Sdn Bhd Kosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd Global Amity Sdn Bhd KEDAH Lee Motors Alor Setar (Car Div) Sdn Bhd Lee Motors Alor Setar (Car Div) Sdn Bhd Magna Speed Sdn. Bhd Yooi Cars Sdn Bhd PENANG Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Vivahill Auto Sdn Bhd Motoria Sdn Bhd Formula Venture Sdn Bhd Flying High PERAK Ban Hoe Seng Sdn Bhd Honda is set to take off – literally. Honda Aircraft Company, Inc. was established in August 2006, for the development, production a n d s a l e s o f H o n d a J e t , a n d w i l l p u r s u e FA A t y p e certification and production certification in the US. Honda A i rc r a f t C o m p a n y ' s g o a l i s t o c o m p l e t e c e r t i fi c a t i o n o f HondaJet in three to four years, followed by the start of production and delivery of the first plane in 2010. Boasting a number of innovations including a patented over-the-wing engine-mount configuration, a natural-laminar fl o w ( N L F ) w i n g a n d f u s e l a g e n o s e , a n d a n a d v a n c e d all-composite fuselage structure, the experimental HondaJet is an advanced, lightweight, compact business jet that features far better fuel efficiency, more available space in the fuselage and higher cruise speed than conventional aircraft in its class. The HondaJet is powered by two GE-Honda HF-118 engines and carries up to seven passengers including one or two crewmembers. “This public world debut of the HondaJet represents the continued advancement of Honda's long-standing dream of aviation,” said Michimasa Fujino, HondaJet project leader and vice president of Honda R&D Americas, Inc., at its debut on July 28, 2005. “We are pleased and excited to be able to share this dream and our technology with the aviation community.” Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd KELANTAN Ban Chu Bee Sdn Bhd TERENGGANU Syarikat Tan Eng Ann Sdn Bhd PAHANG Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn Bhd Honhin Auto Credit Sdn Bhd NEGERI SEMBILAN Ban Lee Heng Motor Sdn Bhd Wanija Classic (M) Sdn Bhd MELAKA Kah Motor Co. Sdn Bhd JOHOR Haslita Motor Sdn Bhd Iptimas Motor Sdn Bhd K.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn Bhd Yong Ming Motor Sdn Bhd Sri Sutera Auto Sdn Bhd Fujino also defined Honda’s goal to deliver three key attributes – performance, quality and comfort – beyond what people currently expect from light business jets. SABAH Boon Siew (Borneo) Sdn Bhd SARAWAK Jimisar Corporation Sdn Bhd Heng Ho Hing Co. Sdn Bhd LABUAN Premier Motor 18 I with dream PRINTED IN MALAYSIA