McCall`s Quilting
Transcription
McCall`s Quilting
Q U I L T I N G C O M M U N I T Y AMERICA’S FAVORITE QUILTING MAGAZINE ™ 2015 QUILTING MEDIA BROCHURE & RATE CARD QUILTING As the premier quilting enthusiast media company, F+W provides quilters all over the world the highest quality quilting information, ideas, projects, and inspiration. Through our portfolio of leading quilting publications: Fons & Porter’s Love of Quilting, McCall’s Quilting, Quilters Newsletter, Quiltmaker, Quilting Arts, Modern Patchwork, International Quilt Festival Quilt Scene, Quick Quilts, Easy Quilts, and Quilty, along with their respective online communities and websites, we offer quilters continual, engaging, and innovative content that improves their lives and their quilting. Through popular events and online connectivity, we’re in touch with our passionate consumers and strive to create the best original and classic content they expect. With over 100 years of brand publishing history, F+W has a rich heritage of creating editorial that meets the desires of all different types of quilters. Each year we deliver over 70 publications, 8 bi-weekly email newsletters, 9 video-on-demand show series found on QNNtv.com and Craft Daily, 2 PBS television programs, Webinar Educational Courses, multiple social networks including our own community Quilters Club of America, numerous blog posts, and a host of online interaction—F+W reaches over a million quilting enthusiasts! U I L T I N G M M U N I T Y We’re certain that F+W has something unique to offer your business to help you meet your marketing goals and to continue to drive the quilting industry forward. OUR CUSTOMERS To date, there are over 16.4 million quilters in the United States alone. Despite the breakneck pace of life in the 21st century, people everywhere are making time to create masterpieces from fabric and thread, and passionately engage in the art of quiltmaking. F+W knows your customers. They have been quilting an average of 20 years, start over 17 projects each year, and spend almost 25 hours a month on their craft. Your customers are educated, passionate, active and creative. And best of all, they spend money on the quilting products and services they see in the pages of our magazines, and on our websites, every day. 1 F W c o m m u n i t y. c o m QUILT MARKET SEGMENTATION BROAD (Lifestyle/International) Quilters Newsletter McCall’s Quilting BEGINNER Quilting Arts EXPERT Quiltmaker Quick Quilts Quilty Modern Patchwork Fons & Porter’s Love of Quilting Easy Quilts NARROW (Project/Focused) 9 LEADING, TARGETED BRANDS F+W brands hold a sustainable advantage over all others in the market: we have the broadest reach, and our targeted consumer focus can deliver your message just where you want it. F+W interacts with millions of consumers every year through its popular enthusiast brands averaging only 37% crossover between titles. We have the platform to deliver the largest and most diverse range of media and products to over 75% of dedicated quilters in the United States. • Magazines and digital editions reach a total, annual circulation of 965,482 copies per year, which is 71% more than the competitor publications combined. • Content websites reach 840,979 monthly unique web visitors, which is 87% more than the competitor websites combined. • Email newsletters reach 500,000, unique opt-in email subscribers bi-weekly. • Live quilting and sewing events hosted in over 16 venues nationwide. • Video-on-Demand website channel, QNNtv and Craft Daily—thousands of videos featuring a substantial, diverse presentation of the most popular, regularly viewed online TV programs. • PBS: Public Broadcast Television shows such as: Fons & Porter’s Love of Quilting and Quilting Arts both available to 89% of U.S. households. 2015 Quilting Media 2 AT A GLANCE OUR ADVERTISING ADVANTAGE There’s no doubt quilters are as diverse as the quilts they create with various interests and abilities. No single quilting publication will meet the interests of all quilters out there today. So how can you maximize your coverage to reach the different market segments? Whether you want to reach beginners or experts, traditionalists or trendsetters, with F+W you can focus on any specific segment, or work with all of our magazines to ensure broad coverage across the spectrum. Q U I L T I N G C O M M U N I T Y The Quilts You Want to Make—We Show You How AMERICA’S FAVORITE QUILTING MAGAZINE ™ CATEGORY: CATEGORY: CATEGORY: CATEGORY: TRADITIONAL TRAD. W/TWIST SKILL: UPDATED TRADITIONAL TRAD./MOD./ CONTEMPORARY INTERMEDIATE SKILL: FOCUS: BEGINNER – INTERMEDIATE PROJECTS INTERMEDIATE – ADVANCED STYLE: FRIENDLY REACH PRINT READERSHIP: SKILL: SKILL: FOCUS: INTERMEDIATE – EXPERT FOCUS: PROJECTS FOCUS: PROJECTS STYLE: STYLE: ENGAGING LIFESTYLE W/ PROJECTS SOPHISTICATED REACH STYLE: COMPREHENSIVE 279,000 REACH EMAIL SUBSCRIBERS: PRINT READERSHIP: 147,000 REACH 244,153 220,000 EMAIL SUBSCRIBERS: PRINT READERSHIP: MO. ONLINE VISITORS: EMAIL SUBSCRIBERS: 115,429 83,000 234,677 207,026 MO. ONLINE VISITORS: EMAIL SUBSCRIBERS: MO. PAGE VIEWS: MO. ONLINE VISITORS: 149,748 95,062 205,238 MO. PAGE VIEWS: MO. ONLINE VISITORS: MO. PAGE VIEWS: 371,311 760,025 784,732 PRINT READERSHIP: 88,640 MO. PAGE VIEWS: 198,611 3 F W c o m m u n i t y. c o m CATEGORY: Upscale/Modern SKILL: BEGINNER INTERMEDIATE FOCUS: REACH PRINT READERSHIP: 10,000 EMAIL SUBSCRIBERS: N/A CATEGORY: TRAD./ MODERN TWIST SKILL: NEW BEGINNER FOCUS: PROJECTS MO. ONLINE VISITORS: STYLE: N/A STYLE: Sophisticated MO. PAGE VIEWS: FUN PROJECTS REACH PRINT READERSHIP: 28,000 EMAIL SUBSCRIBERS: N/A MO. ONLINE VISITORS: 14,000 & GROWING MO. PAGE VIEWS: 42,000 & GROWING N/A CATEGORY: CATEGORY: CATEGORY: ART/CONTEMPORARY TRADITIONAL SKILL: SKILL: UPDATED TRADITIONAL INTERMEDIATE – ADVANCED CONFIDENT BEGINNER SKILL: FOCUS: BEGINNER FOCUS: FOCUS: CREATIVITY MEMBERSHIP W/ PROJECTS STYLE: STYLE: STYLE: ENGAGING QUICK AND EASY CHARMING REACH REACH REACH PRINT READERSHIP: PRINT READERSHIP: PRINT READERSHIP: 47,000 81,000 100,000 EMAIL SUBSCRIBERS: QCA: EMAIL SUBSCRIBERS: 131,725 MO. ONLINE VISITORS: Premium = 31,847 Social = 112,908 COMBINED WITH McCALLS 119,187 EMAIL SUBSCRIBERS: MO. ONLINE VISITORS: MO. PAGE VIEWS: 155,045 8,301 350,380 MO. ONLINE VISITORS: MO. PAGE VIEWS: 89,923 10,278 PROJECTS MO. PAGE VIEWS: 361,918 2015 Quilting Media 4 THE INDUSTRY QUILTING IN AMERICATM 2014 Quilting in America™ surveys are conducted to measure the amount of time and money quilters spend on their hobby and to identify and profile key market segments. The first study was conducted in 1994, with subsequent surveys in 1997, 2000, 2003, 2006, and 2010. In 2014, TNS Marketing, Inc. and DP Research Solutions conducted the two-part study to continue to provide an independent assessment of trends occurring within the industry. What did we find out? That quilting in America is not just big, it’s also big business. Here’s a quick glimpse at the current market. Q U I L T I N G All U.S. Quilters – Total Spending $3.76 billion Dedicated Quilters – Total Spending $2.27 billion C O M M U N I T Y U.S. QUILTING MARKET DEDICATED QUILTERS Dedicated Quilters are the mainstay of F+W Quilt readership. 3.5 3.0 BILLIONS $ “Dedicated Quilters,” defined as those that spend more than $500 per year on quilting supplies, represent 12.2% of all U.S. quilters, and account for 60.4% of all quilt-related spending. 2.5 $2.27B 2.0 $1.49B 1.5 1.0 0.5 0 12.2% DEDICATED QUILTERS 87.8% CASUAL QUILTERS DID YOU KNOW? • There are 16.40 million U.S. quilters over the age of 18 • 10.3% of households include an average of 1.3 quilters each • 12.2% are dedicated quilters • Dedicated quilters spend an average of $3,296 a year on quilting-related products including fabric, batting, thread, needles, scissors, rotary cutters, mats and blades, rulers, marking tools, pins, patterns, thimbles, and other accessories • Dedicated quilters are projected to buy 200 million yards of fabric next year • Dedicated quilters account for 60.4% of all industry expenditures Advertising in F+W Quilting publications helps YOU get a piece of the $3.76 BILLION spent each year on quilting products! 5 F W c o m m u n i t y. c o m 2014 QUILTING IN AMERICA TM HIGHLIGHTS The following information highlights the buying behaviors of “Dedicated Quilters” HER QUILTING “STUFF” • The majority (88%) have a room dedicated to sewing/quilting activities • On average, she has $12,861 of quilting tools and supplies • On average, she owns $5,940 worth of fabric SEWING MACHINES • She owns an average of 3.1 traditional sewing machines • 30% own more than 4 traditional sewing machines • In the past 12 months, 27% of dedicated quilters purchased a new traditional sewing machine for an average price of $2,505 FABRIC • In the past 12 months, she purchased an average of 99.9 yards of fabric at a cost of $1,173 ($11.74 average price per yard) • Favorite Patterns .. Batiks (73%) .. Tone-on-tone neutrals (53%) .. Holiday prints (52%) .. Small-scale florals (51%) • Color Schemes most often purchased .. Jewel Tones (68%) .. Bright colors (63%) .. Earth Tones (58%) .. Neutrals (51%) .. Pastels (41%) THREAD • In the past 12 months, she spent an average of $158.20 on thread • On average, she owns $803.80 worth of thread and has an average of 189 spools of thread in her collection ($4.25 average price per spool) • Color Schemes most often purchased .. Neutrals (77%) .. White (55%) .. Earth Tones (52%) .. Black (50%) .. Jewel Tones (47%) BOOKS • Bought an average of 3.6 quilting books in the past 12 months with an average price of $20.40 per book • Favorite places to buy books .. Quilt shops (40%) .. Online retailers (40%) .. Sewing specialty chains (29%) .. Quilting shows/events (21%) MAGAZINES • Subscribe to or read an average of 3.7 quilting magazines • Spend an average of 4.8 hours reading quilting magazines each month • Primary reasons offered for reading quilting magazines:.. Learn new tips & techniques .. Get quiltmaking inspiration .. Learn about new products INTERNET • Majority (96%) own a personal computer • 89% regularly access the Internet • Average 3 hours per week on quilting websites • 50% go online 3 or more times a day • 73% visited quilting specific sites • 46% belong to Facebook • Primary reasons for visiting quilting websites: .. Get free quilt patterns..Learn about quilting products .. Shop for quilting supplies .. Get quiltmaking inspiration .. Search for fabrics KEY FINDINGS • T he estimated value of the U.S. quilting market in 2014 is $3.76 billion (up 5.03% since 2010) • 12.61 million quilting households in the U.S. (down 23% from 2010) • Total number of quilters in the U.S. is 16.40 million (down 23% from 2010) • Average U.S. quilting household annual expenditure is up 36% to $298 • 12.2% of U.S. quilting households are considered “dedicated,” responsible for generating 60.4% of quilt industry spending ($2.27 billion) WHO IS THE DEDICATED QUILTER? • Female • 64 years old • Well educated (79% attended college) • Affluent ($101,080 household income) • Quilting for an average of 20.3 years • Spends on average $3,296 per year on quilting • Quilting Style(s)…81% prefer traditional quilting, 38% art quilting and 35% modern quilting RESEARCH OBJECTIVE & METHODOLOGY Quilting in America 2014 is the seventh in a series of studies done since 1994 with the intent of measuring the amount of time and money quilters spend on their hobby in addition to profiling the key segments of the market. For more information or to purchase a copy of the full survey, go to www.shopfonsandporter.com/QIA 2015 Quilting Media 6 ABOUT From popular quiltmakers and designers, Marianne Fons and Liz Porter – Fons & Porter’s Love of Quilting is rich with traditional American quilt designs. Each issue features 10–20 quilt projects ranging in size from miniatures to bed quilts and offers easy-tofollow instructions, full-color styled photography, and detailed color illustrations for successful construction. AMERICA’S FAVORITE QUILTING MAGAZINE ™ IN EVERY ISSUE Extensive project skill building technique Sew Easy tutorials • Projects from Marianne and Liz • Shop Hop product reviews • Bookshelf book reviews • Sew & Tell where readers share their creativity REACH PRINT READERSHIP: 279,000 (73% Subs/27% Newsstand) EMAIL SUBSCRIBERS: 244,153 Bi-weekly MO. ONLINE VISITORS: 234,677 Avg. Monthly MO. PAGE VIEWS: 760,025 Avg. monthly page views SOCIAL MEDIA: Facebook 237,658 Pinterest 15,605 Twitter 5,530 YouTube 23,630 DISPLAY ADVERTISING SCHEDULES & NET RATES 2015 RATE CARD Love of Quilting - NET 4C RATES 2015 SIZE AVERAGE AGE 62.4 AVERAGE YEARS QUILTING 15.7 ANNUAL INCOME $86,010 COLLEGE EDUCATION 70% EMPLOYMENT STATUS: RETIRED 47% HOMEMAKER 10% FULL /PART TIME 40% SKILLS BREAKDOWN: BEGINNERS 5% INTERMEDIATE 56% ADVANCED/EXPERT 38% BELONGING TO QUILT GUILD 54% 7 F W c o m m u n i t y. c o m 6x 12x 24x 30x 2-Page Spread $14,348 $12,190 $10,328 $9,758 $9,324 2/3 Page $5,440 $4,624 $3,919 $3,698 $3,526 Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/12 Page Cover 2 or 3 Cover 4 DEMOGRAPHICS: 1x $7,174 $4,450 $3,213 $2,474 $1,581 $863 $608 $8,105 $8,394 $6,095 $3,783 $2,729 $2,104 $1,343 $765 $544 $6,889 $7,136 $5,164 $4,879 $3,205 $3,026 $2,316 $2,185 $1,781 $1,683 $1,139 $1,075 $672 $629 $480 $434 $5,835 $5,512 $6,044 $5,708 $4,662 $2,890 $2,091 $1,607 $1,029 $595 $412 $5,270 $5,457 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates. REGULAR SCHEDULE (2015 Advertising Dates) ISSUE March/April May/June July/August September/October November/December January/February 2016 CLOSING MAT. DUE SHIP DATE ON-SALE 02/10/15 02/15/15 03/25/15 04/15/15 12/15/14 04/14/15 06/16/15 08/11/15 10/13/15 12/22/14 04/21/15 06/21/15 08/16/15 10/18/15 02/03/15 05/27/15 07/29/15 09/23/15 11/25/15 02/17/15 06/17/15 08/19/15 10/14/15 12/16/15 FONS & PORTER’S SPECIAL INTEREST PUBLICATIONS Capture the attention of new quilters shopping newsstands and bookstores through these special publications: Quilting Quickly (featuring Pre-Cuts); Quilting Celebrations (featuring Appliqué); Scrap Quilts (using your stash) Please see page 16 for the ad rates on the SIP titles. ABOUT S F O R T H E H O L I D AY S F E S T I V E , F U N & FA B U L O U McCall’s Quilting I LTI NG TH E B EST OF AM ER ICAN QU November/December 2014 17 Original McCallsQuilting.com Projects to Make Great Gifts I LTI NG TH E B EST OF AM ER ICAN QU for Quilters to Give or Get! Volume 21 No. 6 Quilts! 7Star Simple to Elaborate Quilt Appraisals IN EVERY ISSUE I LTI NG TH E B EST OF AM ER ICAN QU How, When, Why? Spring Sneak Peek! November/December 2014 Visit us at McCallsQuilting.com page 82 REACH PRINT READERSHIP: 220,000 (73% Subs / 27% Newsstand) EMAIL SUBSCRIBERS: 207,026 Bi-weekly MO. ONLINE VISITORS: 205,238 Avg. Monthly MO. PAGE VIEWS: 784,732 Avg. Monthly Page Views SOCIAL MEDIA: Facebook 127,174 Pinterest 12,497 Twitter 7,591 YouTube 13,058 DEMOGRAPHICS: AVERAGE AGE 62.9 AVERAGE YEARS QUILTING 15.7 ANNUAL INCOME $86,519 COLLEGE EDUCATION 70% EMPLOYMENT STATUS: RETIRED 49% HOMEMAKER 10% FULL /PART TIME 38% SKILLS BREAKDOWN: BEGINNERS 7% INTERMEDIATE 54% ADVANCED/EXPERT 39% BELONGING TO QUILT GUILD 47% McCall’s Quilting has been celebrating the splendor of traditional quilting since 1993. Presented with modern flair, each issue brings quilters the finest creations from today’s best designers. Featuring beautiful patterns for the entire home, every issue provides a broad range of projects to create stunning bed-sized quilts, wall hangings and gifts, ranging from heirloom patterns to festive seasonal designs. • Original projects presented with beautiful photography and accurate patterns • Creative designs for every quilting skill level, easy to expert • Editor’s Fresh Picks selections for must-have products • Block Builder Workshop Educational Video Tied to Editorial • Inspiration from the McCall’s Editorial Team • Layer, Baste, Quilt featuring a specific technique DISPLAY ADVERTISING SCHEDULES & NET RATES 2015 RATE CARD McCall’s Quilting - NET 4C RATES 2015 SIZE 1x 6x 12x 24x 30x 2-Page Spread $8,110 $7,702 $7,310 $6,078 $5,678 2/3 Page $3,009 $2,865 $2,712 $2,261 $2,108 Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/12 Page Cover 2 or 3 Cover 4 $4,055 $2,508 $1,879 $1,352 $978 $808 $578 $4,650 $5,049 $3,851 $2,384 $1,785 $1,284 $927 $769 $553 $4,420 $4,794 $3,655 $2,257 $1,692 $1,216 $876 $723 $519 $4,186 $4,548 $3,039 $2,839 $1,879 $1,755 $1,411 $1,322 $1,016 $952 $731 $680 $604 $565 $434 $400 $3,485 $3,260 $3,789 $3,540 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates. REGULAR ISSUE SCHEDULE (2015 Advertising Dates) ISSUE March/April May/June July/August September/October November/December January/February 2016 CLOSING MAT. DUE SHIP DATE ON-SALE 01/28/15 02/02/15 03/11/15 04/01/15 11/26/14 04/01/15 05/27/15 07/28/15 09/23/15 12/01/14 04/06/15 06/01/15 08/02/15 09/28/15 01/14/15 05/13/15 07/08/15 09/09/15 11/04/15 02/04/15 06/03/15 07/29/15 09/30/15 11/25/15 McCall’s Special Interest Publications Capture the attention of new quilters shopping newsstands and bookstores through these niche publications: Vintage Quilt Inspirations, Heritage Quilts Made Modern, America Loves Scrap Quilts. Please see page 16 for the ad rates on the SIP titles. 2015 Quilting Media 8 Buddy Quilts: Double the Fun in! 27es to W5 Quiltmaker anc ge Ch Pa The Quilts You Want to Make—We Show You The Quilts You Want to Make—We Show You How How 14 Creative Projects • Stockings • Pincushion • Holiday Quilts & More! November/December ‘14 No. 160 Year of Machine Quilting: Putting it all together REACH PRINT READERSHIP: 147,000 (72% Subs /28% Newsstand) 115,429 Bi-weekly MO. ONLINE VISITORS: 149,748 Avg. Monthly MO. PAGE VIEWS: 371,311 Avg. Monthly Page Views SOCIAL MEDIA: Facebook 69,327 Pinterest 22,250 Twitter 4,616 YouTube 4,050 AVERAGE AGE 62.3 AVERAGE YEARS QUILTING 15.9 ANNUAL INCOME $85,933 COLLEGE EDUCATION 71% EMPLOYMENT STATUS: RETIRED 48% HOMEMAKER 11% FULL /PART TIME 38% SKILLS BREAKDOWN: BEGINNERS 6% INTERMEDIATE 56% ADVANCED/EXPERT 39% BELONGING TO QUILT GUILD 47% • Traditional designs with creative twists and whimsical quilts • Time-saving techniques, helpful how-to’s and product reviews • Year of Machine Quilting • Join Diane Harris as she showcases decorative stitches done on your sewing machine for a variety of quilting options • Inspiration, ideas and finishing touches • Following trends with a unique topic in each issue (contact your rep for list) DISPLAY ADVERTISING SCHEDULES & NET RATES 2015 RATE CARD Quiltmaker - NET 4C RATES 2015 SIZE 1x 6x F W c o m m u n i t y. c o m 24x 30x $7,124 $6,758 $6,418 $5,356 $4,990 2/3 Page $2,639 $2,508 $2,380 $1,981 $1,849 Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/12 Page Cover 4 $3,562 $2,206 $1,649 $1,186 $854 $706 $510 $4,080 $4,429 $3,379 $2,095 $1,573 $1,131 $812 $672 $480 $3,876 $4,216 $3,209 $1,985 $1,492 $1,067 $774 $629 $455 $3,676 $3,991 $2,678 $1,649 $1,241 $893 $642 $531 $383 $3,060 $3,324 $2,495 $1,594 $1,156 $829 $599 $493 $361 $2,856 $3,103 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates. REGULAR ISSUE SCHEDULE (2015 Advertising Dates) ISSUE March/April May/June July/August September/October November/December January/February 2016 CLOSING MAT. DUE SHIP DATE ON-SALE 02/03/15 02/08/15 03/18/15 04/08/15 12/02/14 03/31/15 06/02/15 08/04/15 09/29/15 12/07/14 04/05/15 06/07/15 08/09/15 10/04/15 01/14/15 05/13/15 07/15/15 09/16/15 11/11/15 02/04/15 06/03/15 08/05/15 10/07/15 12/02/15 Quiltmaker Special Interest Publications Capture the attention of new quilters shopping newsstands and bookstores through these niche publications: Two famous 100 Blocks collector’s editions and two versions of Quilts Made from 100 Blocks where designers are tasked with creating projects using blocks found in past collector’s editions of 100 Blocks Please see page 16 for the ad rates on the SIP titles. 9 12x 2-Page Spread Cover 2 or 3 DEMOGRAPHICS: First published in 1982, Quiltmaker has become a favorite source for fresh quilt patterns for every skill level. Quiltmaker projects feature a variety of techniques including appliqué, foundation piecing, embroidery and a quilting plan to complete every quilt—plus, timesaving kits for several patterns. Color options from the newest fabrics and alternate size charts where possible boost the value and inspiration of each full-color issue. IN EVERY ISSUE Visit quiltmaker.com EMAIL SUBSCRIBERS: ABOUT er Exclusive Quilt Design Honors QN Found Celebrating 45 NITY ART • CRAFT • COMMU Make the Cover Quilt! Pg. 68 AUgUsT/sEPTEMbER 2014/NO.441 Years www.QuiltersNewsletter.com 62 Stunning QuiLts Buying a Longarm? What to Consider First published in 1969, Quilters Newsletter immerses the passionate enthusiast in the worldwide quilting community by providing advanced quilting patterns, news and in-depth articles about quilt history, events, contests, exhibits, charity efforts, industry happenings, and other topics that interest today’s dedicated quilter. Quilters Newsletter inspires even the most experienced quilters to expand their quilt savvy and develop new skills. IN EVERY ISSUE What’s Your Quilt Worth? See Pg. 38 • In-depth news, articles, and historical features from around the globe • Innovative patterns and techniques that inspire dedicated quiltmakers and reflect the hottest trends in all styles—traditional, contemporary, artistic, and modern • Reviews of the latest quiltmaking products, newly released books, and fabrics • Staff Picks the latest tools, books and fabrics • Stimulating photo-packed pages showcasing awardwinning quilts and prestigious exhibits • Exclusive digital extras above and beyond what is printed in every issue REACH PRINT READERSHIP: 83,000 (76% Subs /24% Newsstand) EMAIL SUBSCRIBERS: ABOUT MO. ONLINE VISITORS: DISPLAY ADVERTISING SCHEDULES & NET RATES 88,640 Avg. Monthly 2015 RATE CARD 95,062 Bi-weekly MO. PAGE VIEWS: 198,611 Avg. Monthly Page Views SOCIAL MEDIA: Facebook 108,442 Pinterest 14,398 Twitter 1,580 YouTube 7,114 Quilters Newsletter - NET 4C RATES 2015 SIZE AVERAGE AGE (40% are 40-59) 62.8 AVERAGE YEARS QUILTING 18.4 ANNUAL INCOME $95,710 COLLEGE EDUCATION 79% EMPLOYMENT STATUS: RETIRED 48% HOMEMAKER 11% FULL /PART TIME 38% SKILLS BREAKDOWN: BEGINNERS 3% INTERMEDIATE 48% ADVANCED/EXPERT 49% BELONGING TO QUILT GUILD 54% 6x 12x 24x 30x 2-Page Spread $10,064 $9,358 $8,458 $7,548 $7,046 2/3 Page $3,829 $3,562 $3,217 $2,873 $2,682 Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/12 Page DEMOGRAPHICS: 1x Cover 2 or 3 Cover 4 $5,032 $2,941 $1,989 $1,526 $1,029 $795 $548 $5,772 $6,014 $4,679 $2,737 $1,849 $1,420 $956 $740 $510 $5,372 $5,593 $4,229 $2,469 $1,670 $1,284 $867 $667 $459 $5,194 $5,415 $3,774 $3,523 $2,206 $2,061 $1,492 $1,394 $1,143 $1,071 $769 $723 $595 $557 $412 $387 $4,331 $4,042 $4,509 $4,212 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates. REGULAR ISSUE SCHEDULE (2015 Advertising Dates) ISSUE Febuary/March April/May June/July August/September October/November December/January 2016 CLOSING MAT. DUE SHIP DATE ON-SALE 01/13/15 01/18/15 02/25/15 03/18/15 11/19/14 03/17/15 05/19/15 07/18/15 09/15/15 11/24/14 03/22/15 05/24/15 07/23/15 09/20/15 01/07/15 04/29/15 07/01/15 09/02/15 10/28/15 01/28/15 05/20/15 07/22/15 09/23/15 11/18/15 Quilters Newsletter Special Interest Publications Capture the attention of new quilters shopping newsstands and bookstores through these niche publications: Four in the Best Series: Tradition with a Twist, Kids Quilts, Christmas, Pre-Cuts Please see page 16 for the ad rates on the SIP titles. 2015 Quilting Media 10 ABOUT Since it debuted, Quilting Arts has been THE magazine for readers who want to explore the ideas, techniques and textiles of embellished and contemporary art quilting. Each issue is filled with design inspiration from world-renowned artists, great projects with step-by-step directions, gorgeous full-color photographs of world-class art quilts, and lots of motivation for developing your own personal style and creating one-of-a-kind art. IN EVERY ISSUE • Gallery of Art Quilts: World-class artwork from professional artists from around the globe • Results from our Reader’s Challenges: featuring artwork from our readers! • Artist Profiles, Interviews, and Spotlights Focusing on innovative artists and their work • Reviews: Book, video and products • Out of the Toolbox: Focus on new products • Design and Stitch Articles with an art-quilting focus on stitching and surface design REACH PRINT READERSHIP: 47,000 (58% Subs /42% Newsstand) EMAIL SUBSCRIBERS (Quilting Daily): 131,725 Bi-weekly MO. ONLINE VISITORS (Quilting Daily): 119,187 Avg. Monthly MO. PAGE VIEWS (Quilting Daily): DISPLAY ADVERTISING SCHEDULES & NET RATES 2015 RATE CARD Quilting Arts - NET 4C RATES 2015 SIZE SKILLS BREAKDOWN: BEGINNERS 6% INTERMEDIATE 42% ADVANCED/EXPERT 52% BELONGING TO QUILT GUILD 52% $4,039 $3,837 2/3 Page $1,735 $1,648 $1,566 $1,331 $1,264 1/2 Page 1/4 Page $2,633 $1,683 $1,233 $730 $604 1/6 Page 1/9 Page Cover 2 or 3 Cover 4 $495 $319 $2,992 $3,097 $2,501 $1,599 $1,171 $693 $574 $470 $303 $2,842 $2,942 F W c o m m u n i t y. c o m $2,376 $2,020 $1,519 $1,291 $1,112 $946 $658 $560 $545 $463 $447 $380 $288 $245 $2,700 $2,295 $2,795 $2,376 $1,919 $1,226 $898 $532 $440 $361 $233 $2,180 $2,257 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates. REGULAR ISSUE SCHEDULE (2015 Advertising Dates) ISSUE February/March CLOSING 11/19/14 MAT. DUE SHIP DATE 1/30/15 3/5/2015 11/28/14 April/May 1/23/2015 August/September 5/22/2015 5/29/15 10/2/2015 10/9/15 June/July October/November December/January 3/27/2015 7/14/2015 4/3/15 7/21/15 ON-SALE 1/6/2015 1/27/2015 5/7/2015 5/26/15 7/2/2015 9/3/2015 11/12/2015 3/24/15 7/21/15 9/22/15 12/1/15 Quilting arts Special Interest Publications Capture the attention of non-subscribers! Reach new quilters shopping at bookstores and fabric shops with these special issues: Quilting Arts HOLIDAY packed with plenty of gift-inspired projects and ideas, the International Quilt Festival Quilt Scene, delving into all things quilting with fresh modern quilt patterns, Make It Patchwork, and our premier issue for 2015, QuiltCon magazine, celebrating the Modern Quilt Movement and their 2015 show and conference. Please see page 16 for the ad rates on the SIP titles. 11 30x + $4,752 2/9 Page EMPLOYMENT STATUS: RETIRED 11% HOMEMAKER 35% FULL /PART TIME 54% 24x $5,002 SOCIAL MEDIA (Quilting Daily): AVERAGE AGE (40% are 40-59) 60 AVERAGE YEARS QUILTING 20 ANNUAL INCOME $87,500 COLLEGE EDUCATION 78% 12x $5,265 Full Page 1/3 Page DEMOGRAPHICS: 6x 2-Page Spread 350,380 Avg. Monthly Page Views Facebook 37,221 Pinterest 1,524 1x IN A JIFFY S E W S P E E DY — C R E AT E October/November 2014 14 Since 1996, Quick Quilts has delivered appealing, well-designed, fast and simple quilting projects that focus on thoroughly, easily understood instruction with editorial enthusiasm geared to novice and timechallenged quilters. Quick Quilts offers guidance in the use of today’s finest quality fabrics, tools and supplies; ultimately developing enthusiastic, life-long quilters! ns Desig t Cute to elegan • Lovely florals • Classic cheddar • Playful panel • Batik treat Wow ‘em! Weekend wonders • Simple strips • Fast bed quilt IN EVERY ISSUE Just for fun Creature features Bugs, birds & more REACH Visit us at QuickQuilts.com pg. 61 pg. 16 8/25/14 3:29 PM Quick cover.indd 1 PRINT READERSHIP: 100,000 (64% Subs /36% Newsstand) EMAIL SUBSCRIBERS: Shared with McCalls MO. ONLINE VISITORS: 8,301 Avg. Monthly MO. PAGE VIEWS: 10,278 Avg. Monthly Page Views DEMOGRAPHICS: AVERAGE AGE (40% are 40-59) 62.8 AVERAGE YEARS QUILTING 18.4 ANNUAL INCOME $95,710 COLLEGE EDUCATION 79% EMPLOYMENT STATUS: RETIRED 48% HOMEMAKER 11% FULL /PART TIME 38% SKILLS BREAKDOWN: BEGINNERS 3% INTERMEDIATE 48% ADVANCED/EXPERT 49% BELONGING TO QUILT GUILD 54% ABOUT • Fast original projects and easy-to-make patterns • How-to photography showcasing new techniques, step-by-step • Accurate patterning and clear instructions from quiltmaking experts • Quiltmaking Fundamentals provides the basics • Pattern section including full-size templates • Product reviews and readers’ quilt photos provide information and inspiration • Education Feature: Block Builder Workshop (also available as a TV series) DISPLAY ADVERTISING SCHEDULES & NET RATES 2015 RATE CARD Quick Quilts - NET 4C RATES 2015 SIZE 1x 6x 12x 24x 30x 2-Page Spread $4,574 $4,352 $4,114 $3,426 $3,196 2/3 Page $1,666 $1,581 $1,500 $1,250 $1,165 Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/12 Page Cover 2 or 3 Cover 4 $2,287 $1,369 $948 $731 $514 $417 $298 $2,618 $2,954 $2,176 $1,300 $900 $697 $489 $395 $285 $2,486 $2,805 $2,057 $1,233 $850 $655 $459 $374 $264 $2,359 $2,656 $1,713 $1,598 $1,024 $956 $706 $663 $548 $510 $383 $357 $315 $293 $221 $208 $1,964 $1,832 $2,214 $2,066 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates. REGULAR ISSUE SCHEDULE (2015 Advertising Dates) ISSUE April/May June/July CLOSING MAT. DUE SHIP DATE ON-SALE 03/04/15 03/09/15 04/22/15 05/06/15 12/31/14 01/05/15 August/September 04/29/15 05/04/15 December/January 2016 08/26/15 08/31/15 October/November February/March 2016 06/24/15 10/23/15 06/29/15 10/28/15 02/18/15 06/17/15 08/12/15 10/14/15 12/16/15 03/04/15 07/01/15 08/26/15 10/28/15 12/30/15 2015 Quilting Media 12 QUILTERS CLUB OF AMERICA Quilters Club of America is a membership exclusive online community designed by quilters for quilters. Intended to draw passionate quilters of all interest and skill levels, members who join QCA can interact with other quilters, industry sponsors, and find instruction, inspiration, and fun. BY THE NUMBERS • 31,847 quilters pay for premium membership (top-tier quilting enthusiasts) • 112,908 registered members (non-paying members) • 361,918+ average monthly page views ABOUT Easy Quilts is the official publication of the Quilters Club of America and is a projectpacked hit! Each issue is chock full of stunning quilts you can create in a weekend or less. Every member of Quilters Club of America receives all issues of Easy Quilts as a benefit of membership, and it’s also distributed on newsstands, online and in quilt shops. REACH PRINT READERSHIP: 81,000 (36% Subs /64% Newsstand) EMAIL SUBSCRIBERS (QCA): 155,045 Bi-weekly MO. ONLINE VISITORS (QCA): 89,923 Avg. Monthly MO. PAGE VIEWS (QCA): 361,918 Avg. Monthly Page Views SOCIAL MEDIA (QCA): Facebook 86,680 DISPLAY ADVERTISING SCHEDULES & NET RATES 2015 RATE CARD Easy Quilts - NET 4C RATES 2015 SIZE AVERAGE AGE 60 AVERAGE YEARS QUILTING 10 ANNUAL INCOME $62,000 COLLEGE EDUCATION 85% SKILLS BREAKDOWN: BEGINNERS 11% INTERMEDIATE 74% ADVANCED/EXPERT 15% BELONG TO A QUILT GUILD 35% WHAT IS TYPICALLY DONE WITH QUILTS: GIVE AS GIFTS 62% DECORATE 12% USE AS BEDDING 11% DONATE TO CHARITY 8% 13 F W c o m m u n i t y. c o m 6x 12x 24x 30x + $5,346 $5,084 $4,812 $4,114 $3,910 2/3 Page $2,299 $2,185 $2,070 $1,768 $1,679 Full Page 1/2 Page 1/3 Page DEMOGRAPHICS: 1x 2-Page Spread 1/4 Page 1/6 Page 1/8 Page 1/12 Page Cover 2 or 3 Cover 4 $2,673 $1,730 $1,148 $871 $680 $463 $264 $3,022 $3,128 $2,542 $1,645 $1,092 $825 $646 $404 $230 $2,869 $2,971 $2,406 $1,560 $1,033 $786 $612 $357 $204 $2,720 $2,818 $2,057 $1,330 $884 $672 $523 $319 $183 $2,325 $2,406 $1,955 $1,267 $842 $638 $506 $302 $174 $2,210 $2,287 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates. REGULAR ISSUE SCHEDULE (2015 Advertising Dates) ISSUE Summer Fall Winter Spring 2016 CLOSING MAT. DUE SHIP DATE ON-SALE 05/19/15 05/24/15 07/01/15 07/22/15 01/27/15 09/15/15 11/10/15 02/01/15 09/20/15 11/15/15 03/11/15 10/28/15 12/23/15 04/01/15 11/18/15 01/13/16 As a print advertiser in Easy Quilts, you can become a sponsor of QCA where your products reach an ever-growing community of quilters who are passionate about their craft! ABOUT Fresh. American. Quilts. With drool-worthy projects, simple step-by-step instructions always at the beginner level, Quilty is out to inspire the next generation of American quilters. Our format is sleek, shiny and packed with extras so that anyone—even the rookiest of rookies—can navigate her way to a quilt of her very own. IN EVERY ISSUE • 12–15 easy and approachable quilt patterns • Basic sewing and quilting necessities from start to finish • Color Theory lessons on working with color • Loot product review—products Quilty loves right now • Quilty Boot Camp featuring tips and techniques, accurate cutting, marvelous methods and easy machine quilting REACH DISPLAY ADVERTISING SCHEDULES & NET RATES PRINT READERSHIP: 2015 RATE CARD 28,000 SOCIAL MEDIA: Quilty - NET 4C RATES 2015 SIZE 1x 6x 12x 24x 30x + Facebook 13,694 2-Page Spread $3,970 $3,774 $3,612 $3,290 $3,180 No website or Newsletter 2/3 Page $1,700 $1,619 $1,551 $1,415 $1,364 Full Page 1/2 Page 1/3 Page $1,985 $1,279 $854 $650 1/4 Page 1/12 Page Cover 2 or 3 DEMOGRAPHICS: AVERAGE AGE (26% are 30-50) 58 AVERAGE YEARS QUILTING 5 ANNUAL INCOME $87,500 COLLEGE EDUCATION 84% EMPLOYMENT STATUS: RETIRED 34% HOMEMAKER 15% FULL /PART TIME 47% Cover 4 $769 $536 $450 1/8 Page $1,216 $621 $565 1/6 Page $1,887 $400 $305 $2,278 $2,380 $285 $2,168 $2,261 $1,806 $1,645 $1,169 $1,071 $774 $706 $591 $540 $514 $300 $247 $2,074 $1,896 $2,168 $689 $451 $320 $272 $1,029 $519 $472 $355 $1,590 $1,981 $238 $1,828 $1,904 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. REGULAR ISSUE SCHEDULE - 2015 ADVERTISING DATES ISSUE March/April May/June July/August September/October November/December January/February 2016 CLOSING MAT. DUE SHIP DATE ON-SALE 03/17/15 03/22/15 04/29/15 05/20/15 01/06/15 05/05/15 07/07/15 08/25/15 11/03/15 01/11/15 05/10/15 07/12/15 08/30/15 11/09/15 02/18/15 06/17/15 08/19/15 10/07/15 12/16/15 03/11/15 07/08/15 09/09/15 10/28/15 01/06/16 SKILLS BREAKDOWN: BEGINNERS 39% INTERMEDIATE 45% ADVANCED/EXPERT 11% 2015 Quilting Media 14 ABOUT The fresh and contemporary appeal of the modern quilt movement is beautifully represented in the projects and articles found in Modern Patchwork. Featuring quick and stylish projects with a contemporary appeal, Modern Patchwork is packed with inspiration. The fresh aesthetic of this magazine pays tribute to the modern quilt movement, and integrates tradition with innovative techniques to create quilts and accessories that are both tasteful and unique. IN EVERY ISSUE • Artist or designer profiles • Product and Book Reviews • Sewing Basics • Pattern inserts fold out to full-size • Up to 30 innovative patchwork projects with a modern aesthetic REACH PRINT READERSHIP: 10,000 SOCIAL MEDIA: Facebook 13,694 No website or Newsletter DISPLAY ADVERTISING SCHEDULES & NET RATES 2015 RATE CARD Modern Patchwork- NET 4C RATES 2015 SIZE $3,180 2/3 Page $1,700 $1,619 $1,551 $1,415 $1,364 1/6 Page 15 F W c o m m u n i t y. c o m 30x + $3,290 1/4 Page SKILLS BREAKDOWN: BEGINNERS 30% INTERMEDIATE 42% ADVANCED/EXPERT 12% BELONGING TO QUILT GUILD 43% 24x $3,612 1/3 Page EMPLOYMENT STATUS: RETIRED 3% HOMEMAKER 34% FULL /PART TIME 63% 12x $3,774 1/2 Page AVERAGE AGE (40% are 40-59) 52 AVERAGE YEARS QUILTING 20 ANNUAL INCOME $85,000 COLLEGE EDUCATION 82% 6x $3,970 Full Page DEMOGRAPHICS: 1x 2-Page Spread 2/9 Page 1/9 Page Cover 2 or 3 Cover 4 $1,985 $1,279 $854 $650 $1,887 $1,216 $769 $621 $565 $536 $450 $400 $305 $2,278 $2,380 $285 $2,168 $2,261 $1,806 $1,645 $1,169 $1,071 $774 $706 $591 $540 $514 $472 $355 $320 $272 $247 $2,074 $1,896 $2,168 $1,981 $1,590 $1,029 $689 $519 $451 $300 $238 $1,828 $1,904 Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher. Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate equal to “Cover 2 or 3” earned frequency gross rate per insertion. REGULAR ISSUE SCHEDULE - 2015 ADVERTISING DATES ISSUE Spring 2015 Summer 2015 Winter 2015 CLOSING MAT. DUE SHIP DATE ON-SALE 05/03/15 05/10/15 06/23/15 07/02/15 02/20/15 09/20/15 02/27/15 09/27/15 04/2/15 11/03/15 04/21/15 11/19/15 2015 SIP AD RATES AND SCHEDULES SIP - NET 4C RATES 2015 SIZE 1x 6x 12x 24x 30x + 2-Page Spread $3,740 $3,554 $3,400 $3,102 $2,992 2/3 Page $1,607 $1,526 $1,462 $1,335 $1,288 Full Page $1,870 $1,211 1/2 Page 1/12 & 1/9 Page Cover 2 or 3 $582 $531 1/6 Page $506 $412 1/8 & 2/9 Page Fons & Porter’s Quilting Quickly Jan’16 $765 $612 1/4 Page McCall’s Quilting $1,152 $803 1/3 Page Cover 4 $1,777 $391 $289 $276 $2,151 $2,040 $2,244 $2,129 $1,700 $1,100 $731 $557 $459 $374 $264 $1,932 $2,000 $1,551 $1,003 $667 $506 $442 $319 $238 $1,785 $1,862 $1,496 $969 $646 $489 $425 $306 $234 $1,721 $1,798 SIP ISSUE SCHEDULE ISSUE Quilting Quickly March Quilting Quickly May Scrap Quilts Spring Quilting Celebrations Fall Quilting Quickly July Scrap Quilts Summer Quilting Celebrations Winter Quilting Quickly November Quilting Quickly Jan’16 CLOSING MAT. DUE SHIP DATE ON-SALE 02/16/15 02/21/15 03/24/15 04/14/15 01/05/15 03/24/15 04/28/15 05/18/15 07/14/15 07/28/15 09/14/15 10/06/15 01/10/15 03/29/15 05/03/15 05/25/15 07/19/15 08/02/15 09/19/15 10/11/15 02/10/15 05/06/15 06/10/15 06/21/15 08/26/15 09/09/15 10/20/15 11/18/15 02/24/15 05/27/15 07/01/15 07/14/15 09/16/15 09/30/15 11/10/15 12/02/15 SIP ISSUE SCHEDULE ISSUE CLOSING MAT. DUE SHIP DATE ON-SALE Vintage Quilt Inspirations 03/18/15 03/23/15 04/29/15 05/20/15 Scrap Quilts 10/20/15 10/25/15 12/02/15 12/23/15 Heritage Quilts Made Modern 07/01/15 07/06/15 08/12/15 09/02/15 Quiltmaker SIP ISSUE SCHEDULE ISSUE Quilts From 100 Blocks #7 100 Blocks Vol. 11 Quiltmaker Classics Quilts From 100 Blocks #8 NEW AND EXCITING 12” BLOCKS BLOCKS Quiltmaker ’s Quiltmaker ’s from today’s top designers collector’s edition vol. 10 melissa Corry mickey Depre monique Dillard Gingham Girls Chris Hoover Bonnie Hunter Kimberly Jolly Jo’s Country Junction susan Knapp sue marsh Carolyn mcCormick Amanda murphy Quilters Newsletter Quilting Arts 100 Blocks Vol. 12 CLOSING MAT. DUE SHIP DATE ON-SALE 03/03/15 03/08/15 04/15/15 05/06/15 12/30/14 04/28/14 06/30/15 09/15/15 01/04/15 05/03/15 07/05/15 09/20/15 02/11/15 06/10/15 08/12/15 10/28/15 03/04/15 07/01/15 09/02/15 11/18/15 SIP ISSUE SCHEDULE ISSUE QuiltCon CLOSING 1/2/15 MAT. DUE SHIP DATE 7/7/15 8/18/15 1/9/15 2/10/15 ON-SALE 3/3/15 Quilting Arts HOLIDAY 6/27/15 Make it Patchwork 10/24/15 10/31/15 8/29/15 10/10/15 10/21/15 CLOSING MAT. DUE SHIP DATE ON-SALE 06/09/15 06/14/15 07/22/15 08/12/15 10/27/15 11/01/15 Quilt Festival Quilt Scene 8/22/15 12/9/15 8/26/15 12/23/15 SIP ISSUE SCHEDULE ISSUE Best Kids Quilts Best Christmas Best Pre-Cut Quilts Best Twist on Tradition 02/24/15 08/25/15 03/01/15 08/30/15 04/08/15 10/07/15 12/11/15 04/29/15 10/28/15 01/06/16 Yoko saito margie ullery Nancy Zieman And more! $7.99 US $6.99 CAN 0 03 0084 MDA5MjgxMDEzOTUykQ== MDcxNDg2MDE3MTEwkQ== ZXIAVBsM0gQxMC40AjgwATEFVVBDLUEM ZXIAVBsM/wQxMC40AjgwATEFVVBDLUEM CUYrVyBNZWRpYQ9HcmVnb3J5IEtydWVn 03 FnL1 02 01 50 01395 09281 01711 71486 Display until January 12, 2 0 2015 Winter 2014 • Volume 10 Sampler Quilt pattern DeSigner inDeX BonuS: Volumes 1-10 Visit quiltmaker.com 2015 Quilting Media 16 DIGITAL OFFERINGS ONLINE BANNERS We accept static JPG files, animated GIF with up to 3 rotations or Flash Ads. Any other elements added may result in additional fees (check with your ad rep.) Fons & Porter, McCall’s Quilting, Quiltmaker, Quilty Newsletter, Quilters Club, Quilters Village NAME ONLINE BANNER SIZES Leaderboard - 728 x 90 Skyscraper - 160 x 600 Q U I L T I N G O M M U N I T Y Rectangle 300 x 250 Title 125 x 125 SIZE PRICE Rectangle 300 x 250 $15 CPM Skyscraper 160 x 600 $8 CPM Leaderboard (everything but Fons & Porter) 728 x 90 $10 CPM 125 x 125 Tile $5 CPM Quilting Daily NAME SIZE PRICE 728 x 90 Leaderboard $10 CPM 180 x 150 Side $8 CPM E-NEWSLETTER BANNERS Accept static JPG files only Side Fons & Porter, McCall’s Quilting, Quiltmaker, Quilty Newsletter, Quilters Club, Quilters Villiage 180 x 150 NAME Rectangle Tile SIZE 300 x 250 PRICE (1 image (600x74 or 468x60 accepted) 50 words, 1 URL) Flat Fee of $1000 Flat Fee of $500 Quilting Daily NAME SIZE 728 x 90 Leaderboard (2 images of any size, 200 words, 2 URLs) Advertorial 180 x 150 Side Side 180 x 150 Side 300 x 250 17 F W c o m m u n i t y. c o m Flat Fee of $1,200 Flat Fee of $700 DEDICATED EMAIL BROADCAST: Cost is $35/CPM Leaderboard - 728 x 90 Rectangle PRICE Flat Fee of $850 180 x 150 This is your newsletter put into our template and sent to our email subscriber list who opted in for offers from our partnering companies. You create the HTML file, choose the subject line and the date you want your send to go live. This is the most targeted marketing campaign you can do. You can chose to target one list (choices are: Fons & Porter, McCalls, Quiltmaker, Quilters Newsletter, Quilting Daily, Quilters Club of America, QNNtv or Quilters Village) or all lists combined which comes out to 500,000 unique names. Contact your sales rep for current list sizes. Book your space 1 month prior to ensure you get the date you want. Materials due one week prior to live date. Materials include an HTML file with no flash elements or Java script ready to go with images hosted on your server or a static JPG or GIF file. Total file size needs to be 600 pixels wide with unlimited length and linking URLs. VIDEO OFFERINGS Fons & Porter’s Love of Quilting PBS TV Trusted hosts Marianne Fons and Liz Porter engage and educate viewers with the latest quiltmaking techniques and tips. Holds a carriage of 90% of all US households through public television stations, Fons & Porter’s Love of Quilting is the most popular quilting series on television. SEASON: 2600 Series (airs June 2015) 2700 Series (airs Dec 2015) TAPING: Spring – April 2014; Fall – September 2014 PROGRAMMING: PBS Television, CREATE Channel, video.FonsandPorter.com and QNNtv SPONSORSHIP COSTS: $13,000 per Series for exclusivity in your product category SPONSORSHIP PACKAGE: Four-second “Pre-Roll” and “Post-Roll” credits to include: slogan/logo/website for each episode, inclusion of article in monthly Shop Newsletter for 6 months (includes: 1 image, short paragraph, 1 URL), Facebook Post on the Fons & Porter fanpage once per month for 6 months (includes: 1 image, phrase, 1 URL) Promotion of show includes: Monthly Facebook & Twitter Post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter and Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Can upgrade sponsorship for longer intro. Contact your sales rep for availability. QUILTING ARTS PBS TV Hosted by award-winning quilter, author, and teacher Susan Brubaker Knapp, this series takes you on a visual tour of Quilting Arts Magazine. Now in its 15th season and holding a carriage of 89% of US Households, Quilting Arts TV continues its tradition of offering viewers fresh, creative, and fun projects, how-to’s, techniques and ideas that inspire quilters, sewers, crafters and artists of all ages and skill levels. SEASON: 1600 Series (airs July 2015) 1700 Series (airs January 2016) TAPING: 1600 Series in April 2015; 1700 Series in Sept 2015 PROGRAMMING: PBS Television, CREATE Channel and QNNtv SPONSORSHIP COSTS: $13,000 per Series for exclusivity in your product category SPONSORSHIP PACKAGE: Four-second “Pre-Roll” and “Post-Roll” Credit to include: slogan/logo/website for each episode, article placed in Quilting Daily e-Newsletter once a month for 6 months (includes: 1 image, short paragraph, 1 URL), Facebook Post on the Quilting Arts fanpage once per month for 6 months (includes: 1 image, phrase, 1 URL) Promotion of show includes: Monthly Facebook & Twitter Post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter and Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Can upgrade sponsorship for longer intro. Contact your sales rep for availability. 2015 Quilting Media 18 McCall’s Quilt Along Filmed by the McCall’s University providing quilters of all skill levels step-by-step instruction of making a quilt from start to finish. Many techniques will be showcased in detail. Total of 6 series in a year with each ranging from 5 – 9 episodes. SERIES LINEUP FOR SEASON THREE: #9 America the Beautiful (Sampler Quilt) – Filmed Feb. 2-5, 2015 and live Mar. 27th #10 Tote (1 of 3) – Filmed April 3, 2015 and live end-June #11 Sugar Roses (Appliqué) – Filmed May 13-15, 2015 and live end-July #12 Tote (2 of 3) – Filmed June 26, 2015 and live mid-Oct #13 New York Beauty (Paper-pieced in classic pattern with curves) – Filmed Aug 10-12, 2015 and live late-Oct #14 Tote (3 of 3) – Filmed Oct 2, 2015 and live early Jan 2016 SEASON AIRS: Jan – Dec 2015 PROGRAMMING: McCallsQuilting.com; QNNtv and YouTube SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category or $4,000 by Series SPONSORSHIP PACKAGE: Use of your product on the show/series as host sees fit; pre- and end-roll credits for each episode promotion of show includes: Monthly Facebook & Twitter Post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter and Online Banners rotating on all F+W Quilting sites (with sponsor logo with link to sponsor site). Project shown in McCall’s magazine and will be kitted in our ecommerce store. Contact your sales rep for availability. New for 2015 we are adding in a link called “Shop the Show” placed next to the video player where quilters can click through to purchase products used on the show thru our ecommerce site. Quilters Newsletter Community Meet accomplished quilters, view amazing quilts, learn quilting techniques, visit quilt shows, hear quilters’ stories, see the best quilting products in the industry on this adventure with the Quilters Newsletter Staff. The world of quilting brought directly to you through this exciting and engaging online TV Series. Each episode is 10-15 minutes in length. SERIES TOPICS FOR SEASON FOUR: TBD with guest talents, stories, interviews SEASON AIRS: Jan – Dec 2015 TAPING: January 26-29, April 13-17, July 13-17 and possibly one more in November 2015 PROGRAMMING: QuiltersNewsletter.com; QNNtv and YouTube SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category or $6,000 for Non-exclusivity SPONSORSHIP PACKAGE: Use of your product on the show/series as host sees fit; pre- and end-roll credits for each episode. Promotion of show includes: Monthly Facebook & Twitter Post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter and Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). New for 2015 we are adding a link called “Shop the Show” placed next to the video player where quilters can click through to purchase products used on the show through our ecommerce site. Contact your sales rep for availability. 19 F W c o m m u n i t y. c o m Quiltmaker Block Network Have some fun with editors of Quiltmaker magazine with learning techniques, tips and design ideas to create original block patterns. Each episode showcases blocks from the popular 100 BLOCKs special issues printed each year. Incorporating fabric auditioning, block settings as well as tips and hints for successful appliqué, foundation piecing and more, viewers are sure to be inspired with every episode. SERIES TOPICS FOR SEASON THREE: Blocks featured are chosen from past 100 Blocks Volumes SEASON AIRS: Jan – Dec 2015 TAPING: December 3-5, 2014 and April 28-30, 2015 PROGRAMMING: Quiltmaker.com; QNNtv and YouTube SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category, $6,000 for Non-exclusivity, or $2,000 if you are a QM Fabric Partner SPONSORSHIP PACKAGE: Use of your product on the show/series as host sees fit (fabric partners get 4 blocks made with their fabric); pre- and end-roll credits for each episode; New for 2015 we are adding in a link called “Shop the Show” placed next to the video player where quilters can click through to purchase products used on the show thru our ecommerce site. Guest spots are available for exclusive sponsors only. Promotion of show includes: Monthly Facebook and Twitter Post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter & Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Contact your sales rep for availability. QUILTMAKER SKILL BUILDERS Quiltmaker Skill Builders takes you and a quilt design to a whole new level. Learn how to play with different color recipes, use a variety of quilting designs, create many interesting quilt options, enhance your sewing and quilting skills and so much more. Based on a quilt from a current Quiltmaker issue, each series (we’re planning for 6 series per year) consists of 8 weekly episodes of 15-20 minutes each, hosted by the staff of Quiltmaker. SERIES TOPICS FOR SEASON ONE: O ne project taken from each issue of Quiltmaker to be featured in various different ways SEASON: Jan – Dec 2015 TAPING: February 9-11, 2015 and June 29-July 1, 2015 PROGRAMMING: Quiltmaker.com; QNNtv and YouTube SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category, $6,000 for Non-exclusivity SPONSORSHIP PACKAGE: Use of your product on the show/series as host sees fit; pre- and end-roll credits for each episode; New for 2015 we are adding in a link called “Shop the Show” placed next to the video player where quilters can click through to purchase products used on the show through our ecommerce site. Guest spots are available for exclusive sponsors only. Promotion of show includes: Monthly Facebook and Twitter Post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles were space permits; eNewsletter & Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Contact your sales rep for availability. 2015 Quilting Media 20 Quilty Trusted home to rookie quilters! Host Mary Fons ignites the passion of brand new quilters everywhere and presents a fresh zest for quilting with an energizing quilt style that is all her own. Geared toward rudimentary quilting skill set, beginning quilters find humor, inspiration and friendly tips. SERIES TOPICS FOR SEASON FIVE: TBD with feedback on viewers needs SEASON: Jan – Dec 2015 TAPING: 2x in the year – Nov 7-9, 2014 & May 2015 (exact date TBD) PROGRAMMING: QNNtv and YouTube (mention of sponsor with logo and with link on show blog site heyquilty.com) SPONSORSHIP COSTS: $12,000 for exclusivity per product category, $6,000 for non-exclusivity SPONSORSHIP PACKAGE: Use of your product on the show/series as host sees fit; pre- and end-roll credits for each episode. Guest spots are available for exclusive sponsors only. Online banner ad placed on show blog site (heyquilty.com) for exclusive sponsors only. New for 2015 we are adding in a link called “Shop the Show” placed next to the video player where quilters can click through to purchase products used on the show thru our ecommerce site. Promotion of show includes: Monthly Facebook and Twitter post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter & Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Contact your sales rep for availability. Quilting Celebrations Patrick Lose will show you how to enjoy life’s celebrations, big and small, in true quilter’s style. Each episode will bring loads of quilting ideas for everything from birthday banners and bridal shower gifts, to Halloween and Christmas décor! Episodes will include 3 segments, with 1 segment airing each week of the month. The full episode airs at the end of the month. This scheduling provides frequent new content on the website and allows viewers to tune in and “join the celebration” at their convenience throughout the month. SERIES TOPICS FOR SEASON TWO: TBD SEASON AIRS: Jan – Dec 2015 TAPING: Nov 3-7, 2014 and again in May 2015 (exact date TBD) PROGRAMMING: QNNtv and YouTube SPONSORSHIP COSTS: $12,000 per Series SPONSORSHIP PACKAGE: Use of your product on the show/series as host sees fit; pre- and end-roll credits for each episode; 30-second commercial spot filmed by Patrick aired between segments on full episodes for exclusive sponsors only. New for 2015 we are adding in a link called “Shop the Show” placed next to the video player where quilters can click through to purchase products used on the show thru our ecommerce site; Promotion of show includes: Monthly Facebook and Twitter post (to include a “sponsored by w/ text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter and Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Contact your sales rep for availability. 21 F W c o m m u n i t y. c o m QNNtv Exclusive Shows QNNtv.com is the largest Video-On-Demand channel in quilting, and is also the #1 resource presenting how-to’s, special projects, news, quilt history, celebrity profiles, tips and techniques, and everything in between. The popular and engaging F+W quilting brands feature complete and regularly scheduled seasonal programming, special series and category webisodes. The following brand series can be found on QNNtv.com. Quilt-It! The Longarm Quilting Show: Join Jodie Davis and various longarm machine quilting experts to find out all the necessary tools and techniques used in machine quilting. Viewers learn how to choose and design quilting patterns, get tips on keeping their longarm machine humming and learn about rules and free-motion work. SERIES TOPICS FOR SEASON SIX: TBD depending on guest lineup and their talents SEASON AIRS: April 2015 – March 2016 TAPING: Feb 15-16, 2015 and August 8-10, 2015 PROGRAMMING: QNNtv and YouTube SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category SPONSORSHIP PACKAGE: Use of your product on the show/series as host sees fit; pre- and end-roll credits for each episode; guest spot opportunities. New for 2015 we are adding in a link called “Shop the Show” placed next to the video player where quilters can click thru to purchase products used on the show thru our ecommerce site; Promotion of show includes: Monthly Facebook and Twitter post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter and Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Contact your sales rep for availability. Quilt Monkey Join Katy Jones, accomplished teacher, published author, blogger and overall popular British quilter as she takes you through her own quilting techniques. Giving fresh project ideas, new products showcased and interesting historical content, Katy will inspire and entertain quilters worldwide. SERIES TOPICS FOR SEASON TWO: TBD SEASON AIRS: Jan – Dec 2015 TAPING: TBD in 2015 PROGRAMMING: QNNtv and YouTube (mention of show with link on Katy’s blog site imagingermonkey.com) SPONSORSHIP COSTS: $6,500 for Exclusivity per Product Category SPONSORSHIP PACKAGE: Use of your product on the show/series as Katy sees fit; pre- and end-roll credits for each episode; Button ad (125 x 125) placed on Katy’s blog page (imagingermonkey. com) with link to your site; numerous blog posts by Katy herself on your products throughout your sponsorship. Promotion of show includes: Monthly Facebook and Twitter post (to include a “sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles where space permits; eNewsletter and Online Banners rotating on all F+W quilting sites (with sponsor logo with link to sponsor site). Contact your sales rep for availability. 2015 Quilting Media 22 AMERICA’S FAVORITE QUILTING MAGAZINE ™ Spread Trim Size......... 16.75”w x 10.875”h Bleeds......................... add .125” on all sides Live Area..................... 15.75”w x 9.875”h Full Pg. Trim size........ 8.375”w x 10.875”h Bleeds......................... add .125” on all sides Live Area..................... 7.875”w x 9.875”h * Bleeds for full pages/spread only. 2/3 Page V............... 4.75”w x 10”h 1⁄2 Page V............... 3.5”w x 10”h 1⁄2 Page H.............. 7.5”w x 4.75”h 1⁄2 Page D.............. 4.75”w x 7.5”h 1⁄3 Page V............... 2.25”w x 10”h 1⁄3 Page Sq............. 4.75”w x 4.75”h 1⁄4 Page V................ 3.5”w x 4.75”h 1⁄4 Page H............... 7.5”w x 2.25”h 1⁄6 Page V................ 2.25”w x 4.75”h 1⁄8 Page H.............. 3.5”w x 2.25”h 1⁄12 Page................ 2.25”w x 2.25”h Spread Trm Size............16”w x 10.875”h Bleeds............................add .125” on all sides Live Area........................15”w x 9.875”h Full Pg. Trim size............8”w x 10.875”h Bleeds...........................add .125” on all sides Live Area........................7”w x 9.875”h *Bleeds for full pages/spread only 2/3 Page V.....................4.625”w x 9.875”h 1/2 Page V.....................3.5”w x 9.875”h 1/2 Page H....................7”w x 4.75”h 1/2 Page D....................4.625”w x 7.25”h 1/3 Page V.....................2.25”w x 9.875”h 1/3 Page Sq..................4.625”w x 4.75”h 1/4 Page V.....................3.5”w x 4.75”h 1/6 Page V.....................2.25”w x 4.75”h 1/6 Page H....................4.625”w x 2.25”h 1/8 Page H....................3.5”w x 2.25”h 1/12 Page......................2.25”w x 2.25”h 23 F W c o m m u n i t y. c o m Spread Trm Size............15.75”w x 10.5”h Bleeds............................add .125” on all sides Live Area........................15.25”w x 10”h Full Pg. Trim size...........7.875”w x 10.5”h Bleeds............................add .125” on all sides Live Area........................7.375”w x 10”h *Bleeds for full pages/spread only 2/3 Page V.....................4.625”w x 10”h 1/2 Page V.....................3.5”w x 10”h 1/2 Page H.....................7.375”w x 4.75”h 1/2 Page D.....................4.625”w x 7”h 1/3 Page V.....................2.25”w x 10”h 1/3 Page Sq...................4.625”w x 4.875”h 1/4 Page V.....................3.5”w x 4.875”h 1/6 Page V.....................2.25”w x 4.875”h 1/6 Page H.....................4.625”w x 2.375”h 1/8 Page H.....................3.5”w x 2.375”h 1/12 Page......................2.25”w x 2.375”h Spread Trm Size..........17.75”w x 10.875”h Bleeds..........................add .125” on all sides Live Area......................16.75”w x 9.875”h Full Pg. Trim size...........8.875”w x 10.875”h Bleeds..........................add .125” on all sides Live Area......................7.875”w x 9.875”h *Bleeds for full pages/spread only 2/3 Page V...................5.125”w x 9.875”h 1/2 Page V...................3.875”w x 9.875”h 1/2 Page H..................7.875”w x 4.625”h 1/2 Page D..................5.125”w x 7”h 1/3 Page V...................2.5”w x 9.875”h 1/3 Page Sq.................5.125”w x 4.625”h 1/4 Page V...................3.875”w x 4.625”h 1/6 Page V...................2.5”w x 4.625”h 1/6 Page H..................5.125”w x 2.25”h 1/8 Page H..................3.875”w x 2.25”h 1/12 Page....................2.5”w x 2.25”h FTP information: Host: ftp.krause.com User ID: anonymous Password: “your email address” FTP for Quilting Arts, Modern Patchwork and related SIP’s is: http://upload.interweave.com/adupload Go to Inbound Directory and look up the publication you are submitting your ad for and upload your file to that folder. Then email Lisa Buelow at lisa.buelow@ fwcommunity.com letting her know the ad is there to pick up. She can help you if you have any troubles accessing the site. PRINT AD SPECIFICATIONS: •C olor ads must be in four-color process (CMYK) at a minimum of 300 dpi. Please note that all images in the file all need to be CMYK at 300 dpi. We cannot print ads sent in RGB format. Ads not conforming to these standards will be converted to CMYK, which can cause colors to change. Spread (TRIM)......................16” x 10.8125” Spread (BLEED)...................16.25” x 11.062” Full Page (BLEED)................8.25” x 11.062” Full Page (NON BLEED)......7.25” x 9.75” Full Page (TRIM)..................8” x 10.812” Full Page (LIVE AREA).........7.5” x 10.312” 2/3 Page V...........................4.75” x 9.75” 1/2 Page V...........................3.5” x 9.75” 1/2 Page H..........................7.25” x 4.75” 1/3 Page V...........................2.25” x 9.75” 1/3 Page Sq.........................4.75” x 4.75” 1/4 Page..............................3.5” x 4.75” 1/6 Page V...........................2.25” x 4.75” 1/6 Page H..........................4.75” x 2.25” MARKETPLACE SECTION 1/3 Page V.......................... 2.25” x 9.5” 1/3 Page H......................... 7.25” x 3” 2/9 Page V.......................... 2.25” x 6.125” 2/9 Page H ........................ 4.725” x 3” 1/9 Page V ......................... 2.25” x 3” SEND ALL PRINT MATERIALS AND AD COPY INQUIRIES FOR: Fons & Porter, McCall’s, Quiltmaker, Quilters Newsletter, Quick Quilts, Easy Quilts, Quilty (and related SIP’s) TO: Jennifer Creasey: [email protected] SEND ALL PRINT MATERIALS AND AD COPY INQUIRIES FOR: Quilting Arts & Modern Patchwork (and related SIPS) TO: Cari Ullom: [email protected] CANCELLATION POLICY: If you choose to cancel your print advertising and it is prior to the space close stated in this media kit or your online/newsletter banner ads and it is two weeks prior to the live date, we will accept your cancellation. However, if the space cancellation affects their earned rate level (for the entire year on how many print insertions will actually run or any package prices given), then back rate fees may apply. Back rate fees are equal to the difference in rate to bring your contract to the earned rate level stated in this media kit. In order to avoid any back rate fees, the cancellation value can be moved to another venue (ie: online, newsletter, print) within the F+W quilting portfolio and must be used within the same budget year the revenue was booked. • We also do not accept PANTONE spot colors • Ads must be sized according to the specs on this page. Incorrectly sized ads will be returned for correction. Please make your original document size the exact size of the finished ad. Do not include bleed, trim marks, or crop marks on any fractional ads unless they are supposed to bleed. ACCEPTABLE FILE TYPES: • PDF/X-1a* with all fonts embedded • EPS with all fonts converted to outlines • TIF flattened • High-Quality JPEG ACCEPTABLE PROGRAMS: • QuarkXPress with all supporting images and fonts • InDesign with all supporting images and fonts • Photoshop • Flattened Illustrator (linked files must be included and all fonts converted to outlines) * do not use trim marks/color bars/registration marks/ etc., features in making your PDFs, including fullpage bleed ads. Fractional ads should be built on a document size that equals the ad size, with no trim marks/color bars, registration marks, etc. PROOFS It is your choice to send a hard-copy proof with your emailed file (Matchprint, Kodak Approval, Iris accepted for color break and color guidance on press.) Color lasers/inkjet proofs accepted for content only and cannot be used for color matching. Proofs are due on or before the published materials deadline for the specified issue. Address of where to send your proof is stated on your insertion order. If you are unsure, email Jennifer or Cari (left). F+W is not responsible for the content and appearance (including color variations) of published ads if an accurate hard-copy proof is not supplied. 2015 Quilting Media 24 CONTENT MARKETING Online Course/Certification at craftonlineuniversity.com Q U I L T I N G Bring your in-person classes to the masses online! O M M U N I T Y Spotlight: Sponsored Blog Post • Spotlight sponsored blog posts feature content created by F+W content experts • Highlights sponsor’s products in an editorial-style commentary optimized for key search terms in the community • Designed for social media sharing • Includes call to action developed by our team in collaboration with sponsor to optimize response • Includes sponsor name and/or logo Craft Exclusive: Sponsored eNewsletter • Craft Exclusives are targeted, custom email newsletters written by our experts • Delivered to targeted craft community • Branded to community • Includes call to action developed by our team in collaboration with sponsor to optimize response • Pricing based on newsletter creation and delivery to selected audiences based on CPM 25 F W c o m m u n i t y. c o m Essential Guide • Sponsorship to 16-page booklet used as a subscription premium for Fons & Porter’s Love of Quilting. • Receive 10,000 copies at the end of the year to use as you wish. Perfect for show distribution or to send out to retailers as it will contain patterns using your fabric collections • Content produced by F+W quilting experts • You will receive a 2-page spread ad on pages 2 and 3 • Co-branded with Interweave brand logo and sponsor logo Top Tips • Collection of 6 to 10 technique tips related to sponsor’s products • Content produced by F+W’s team and includes sponsor product highlight • Produced in both print and digital formats: 2-page (front and back) insert in target magazine Sponsored Blog post with summary of Top Tips posted in target community • Includes call to action developed by F+W team and sponsor Sponsored Web Seminar • One-hour web-based, multimedia presentation incorporating slides, audio, polls, pre-recorded video and Q & A • Platform optimized for social sharing • Encourages interactivity with audience • Format: 40 minutes of F+W content 10 minutes of sponsor presentation 10 minutes of Q & A 2015 Quilting Media 26 CONTENT MARKETING Craft Talk Video Blog Q U I L T I N G • Interview-style Q&A session between F+W editors and sponsors discussing upcoming product releases, tips for choosing products, pointers to available Y or other topics. O M M U N I T resources, • Easy to record: casual, webcam videos from desktop • Includes basic editing with Craft Talk standard intro, graphics, music • Up to 2-minute video blogs • Includes marketing plan • Optimized for social sharing Online Focus Groups • One-hour moderated discussion group to explore topics of interest to sponsor, including time spent on various tasks, skill levels, stumbling blocks to pursuing craft, etc. • Moderated by a F+W editor • Can include up to 6 participants • Split-screen video format captures all participants, who join from their desks with webcam • Session videotaped for later review • Includes summary report with key findings Web-Based Surveys • Web-based surveys fielded to craft communities to gather insights about respondents to aid sponsor in understanding customer nuances • Focus topics can include Buying habits Spending levels Brand preferences Influencers • Results based on statistically significant sample size • Includes all data tables and slide deck with key findings and relevant research results 27 F W c o m m u n i t y. c o m Craft Daily Video Product Placement • Sponsor products featured in Craft Daily tutorial video • Content developed by F+W staff • Sponsor products to be used in video as appropriate and at discretion of editorial team • Includes “Shop This Video” link • Sponsorship includes 15-second post-roll message developed by F+W Audio voiceover Can include graphics or pre-recorded video provided by sponsor Sponsor logo Sponsor URL/call to action Digital Mini-Mags • Feature highly valuable technique-based or project-based content developed by F+W experts • Presented in digital format that is highly interactive, incorporating videos, slideshows, RSS feeds • Includes metrics-based reader engagement reporting • Optimized for social sharing • Includes sponsored blog post announcing mini-mag release • Posted as free download on target community site Web Community Sponsored Topic Page • Allows sponsor to surround a particular topic on our community pages with accompanying ads and content • Includes specified web ad deliverables, a Sponsor Resources box developed by F+W, and a guest blog spot supplied by sponsor • Includes call to action (download) developed in collaboration with F+W. • Includes 1 craft exclusive email newsletter to target community 2015 Quilting Media 28 Q U I L T I N G C O M M U N I T Y Thank you for thinking of F+W, a content + ecommerce company for your marketing needs. Q U I L T I N G C O M M U N I T Y Reach out to one of the below to discuss your goals for 2015 so we can create the most comprehensive package for you: Cristy Adamski, Advertising Director (715) 592-3565 phone [email protected] Barbara Staszak, Advertising Sales Manager (978) 203-5460 phone [email protected] ©2015 F+W Media, Inc. Andrea Abrahamson Advertising Rep (303) 215-5686 phone [email protected]