Enoteca Sileno – Christmas Beer Press Release

MEDIA RELEASE
Melbourne, Australia
<DATE>
PANETTONE ALLA BIRRA.
YES. BEER PANETTONE. AT ENOTECA SILENO
Enoteca Sileno, purveyor of all Italian artisanal gourmet goodies has found something extra special
for lovers of panettone and craft beer - beer panettone! Le Baladin Panettone Alla Birra has been
made in the traditional style of true Italian panettone, but has also been enriched with Le Baladin
Xyauyu Riserva Beer 2007, a double-malt, savoury dessert beer.
As an inspired collaboration between Le Baladin brewer Teo Musso and Max Albertegno from
Albertengo Panettone, it took several experiments before the final recipe was decided upon that
allowed the fragrance, colour and texture of the panettone to blend perfectly with the savoury-sweet
note of the Xyauyu beer. Prepared in the traditional panettone style, it is decorated beautifully and
simply with an almond glaze, and comes in two styles: with raisins or with raisins and candied fruit.
A perfect gift for anyone who appreciates Italian heritage, panettone and craft beers.
LE BALADIN - Beer Panettone
A classic, flaky, and buttery-soft panettone made with the addition of Xyauyu and either raisins or
raisins and candied fruit. Beautifully and simply decorated with an almond glaze.
- with raisins 1kg RRP $49.80
- with raisins and candied fruit 1kg RRP $49.80
from Enoteca Sileno
LE BALADIN - Xyauyu Riserva Beer 2007
A double-malt, bottle-fermented savoury dessert beer that has a silky, velvety mouthfeel and notes of
poached black plums and a sumptuous nutty finish. In a word: decadent.
- 500ml RRP $61.00
from Enoteca Sileno
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For further information including high resolution images and samples for photography please contact:
Ubaldo Formica, Enoteca Sileno, Marketing Manager, [email protected] or (03) 9389-7002
OR
Penelope Lipsham, Dig Marketing Group, [email protected] or 03 8606 3700
About Enoteca Sileno
The story of Enoteca Sileno began in 1952 with the arrival of Luigi “Gino” Di Santo in Australia. With
extensive business experience and a long family history in wine and food he quickly saw the potential
in Australia for Italian products.
After importing quality Italian goods to Australia for almost 30 years, L.G. Di Santo had his
first Enoteca Sileno retail showroom opened by the Italian Ambassador at 20 Amess Street, Carlton
North in 1982. The shop attracted lovers of Italian food and wine from all over Australia and longstanding customers still remember the cramped and cluttered Amess Street store with great affection.
In 2004, 14 years after opening the original Enoteca Sileno, the Italian Ambassador once again cut
the ribbon, this time at 920 Lygon Street. The new building included a restaurant and wine bar which
act as a showcase for specialty Italian regional foods and wines.
About Le Baladin Brewery
Teo Musso is the brewmaster of internationally renowned Birrificio Le Baladin. A modern day
renaissance man who plays music to his ferments, he opened his brewery in Cuneo in 1996. Not
wanting to be limited by regional influences, among his left-of-centre creations he set about making
an oxidised beer in the style of sherries form Jerez. The result is the Xyauyu which is smooth and
silky, like candied plums and caramel, infused with fino sherry.
About Albertengo Panettone
Panettone is a type of sweet bread loaf, originally from Milan, usually prepared and enjoyed for
Christmas and New Year. As master panettiere, Max Albertengo uses the same fine ingredients
(flour, yeast, eggs, butter and cane sugar) that his family have used since 1905. Panettone can be
made with many different flavour combinations including fruits, nuts, chocolate, liqueurs, spirits and
moscato. He is the first panettiere to add beer.