review® - Iowa Soybean Association

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Iowa Soybean Association, 1255 SW Prairie Trail Parkway, Ankeny, Iowa 50023
NON-PROFIT ORG.
U.S. POSTAGE
PAID
DES MOINES, IA
PERMIT NO. 1333
December 2014
SOYBEANreview
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Iowa Soybean Association
Growing today
for tomorrow.
Farming, the
biggest job
on earth.
December 2014 | Vol. 27, No. 3
T:10.875”
B:11.125”
S:9.875”
About the Cover
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2 | D E C E M B E R 2 0 1 4 | S O Y B E A N R E V I E W. C O M
More than 3,500 photographs of
Iowa Soybean Association (ISA)
members, partners and staff make
up the single image featured on
this commemortive issue of the
Iowa Soybean Review. Together,
we celebrate the 50-year anniversary
of ISA. Congratulations, Iowa
soybean farmers!
18 44
Soybean
Powerhouse
Former Iowa Secretary
of Agriculture Dale
Cochran once called
soybeans “Iowa’s
miracle crop.” Oh, how
he was right.
Bringing stories to life.
There has never been a more exciting time to be
involved in the agricultural industry and we look
forward to showing you why with IOWA SOYBEAN
ASSOCIATION LIVE — an app that brings stories to
life in the Iowa Soybean Review. In three easy steps,
you’ll get a more in-depth look at Iowa soybean
farmers and stories that affect our lives.
15 Years of
Improving
Profitability
Iowa farmers were
starving for unbiased
information directly
related to production
agriculture.
1 Get the ISA LIVE app. Download it to your Apple
or Android device by searching for IOWA SOYBEAN
ASSOCIATION LIVE from your app store. Its free!
2 Once downloaded, start the app and hover over
any photo that includes the ISA LIVE icon with your
mobile device and the movie will begin to play.
3
Watch as exclusive stories come to life.
EXECUTIVE review
GETTING MORE FOR
YOUR MONEY STARTS
WITH GETTING MORE
FROM YOUR LENDER.
Kirk Leeds
Chief Executive Officer
[email protected]
Twitter@kirkleeds
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Congratulations ISA!
This special issue of the Iowa Soybean Review celebrates the
50th anniversary of the Iowa Soybean Association (ISA). It has
been my pleasure to be a part of this great organization for the
last 25 years and I couldn’t be more proud of what has been
accomplished.
Since the very first meeting in 1964, the soybean farmers
of Iowa who formed - then led- this organization have been
focused on expanding opportunities and delivering results for
Iowa’s soybean farmers. And as you will read throughout this
issue, that legacy of leadership is alive and well at ISA today.
From our leadership in production research and
environmental performance, to our contributions in creating
greater demand for soybeans here at home and around the
world, ISA is positioned to remain a relevant and important
partner for Iowa’s soybean farmers well into the future. We are
President
Tom Oswald, Cleghorn | At Large
President Elect
Wayne Fredericks, Osage | D2
Treasurer
Jeff Jorgenson, Sidney | D7
Secretary
Rolland Schnell, Newton | D5
Executive Committee
Benjamin Schmidt, Iowa City | D6
Directors
Brian Kemp, Sibley | D1
Chuck White, Spencer | D1
Dean Coleman, Humboldt | D2
Scott McGregor, Nashua | D3
Dennis Lindsay, Masonville| D3
Sheila Hebenstreit, Jefferson | D4
Randy Souder, Rockwell City | D4
Morey Hill, Madrid | D5
Ed Ulch, Solon | D6
Bill Shipley, Nodaway | D7
Cliff Mulder, Pella | D8
John Heisdorffer, Keota | D9
Mark Jackson, Rose Hill | D9
Lindsay Greiner, Keota | At Large
Ron Heck, Perry | At Large
Stephanie Essick, Dickens | At Large
committed to enhance the understanding by consumers of the
promises delivered upon by modern agriculture, the delivery
of the latest and greatest in information to help farmers remain
competitive and our never ending work of advocating for and
speaking on behalf of soybean farmers in Washington, DC and
in the Capitol in Des Moines.
How could we do anything less? We owe this and more to
our pioneering founders and to the many soybean farmers who
have volunteered their time and energy to lead this organization
since 1964. We also owe it to you, our current members, and
to all of Iowa’s soybean farmers. And finally, we owe it to the
generations that will follow, because the greatest legacy any of
us can leave behind is a legacy of leadership.
Merry Christmas to you and yours and best wishes for a
Happy New Year!
American Soybean
Association Directors
Ray Gaesser, Corning
Dennis Bogaards, Pella
Wayne Fredericks, Osage
John Heisdorffer, Keota
Mark Jackson, Rose Hill
United Soybean
Board Directors
Laura Foell, Schaller
Delbert Christensen, Audubon
Larry Marek, Riverside
Jim Stillman, Emmetsburg
Staff Credits
Editor | Ann Clinton
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Communications
DirectorSPECS
| Aaron Putze, APR
Creative Manager | Ashton Jacobson
Photographer | Joe Murphy
Staff Writer | Carrie Laughlin
on light backgrounds
Staff Writer | Matthew Wilde
Staff Writer | Dorothy Tatestandard
Staff
Writer | gradient
Allison
main red
bottom Arp
PMS
1815C Larson
PMS Director
1795C
Sales
| David
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Comments and statewide news articles should be sent to the above address. Advertising space reservations must be made by
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The Iowa Soybean Review is
published eight times a year by:
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Iowa
Soybean
Association
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BLACK
WHITE
1255 SW Prairie Trail Parkway,
Ankeny, Iowa 50023
Phone: (515) 251-8640
Web address: www.soybeanreview.com
E-mail: [email protected]
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For advertising information in the Iowa Soybean Review, please contact Larson Enterprises, (515)440-2810 or [email protected].
A Farm Credit Services of America
Iowa Soybean Association can also
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Forest City, IA
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PAGE 18
Farmers adopt technology
D E C E M B E R 2 0 1 4 | S OY B E A N R E V I E W. C O M | 5
ISA Policy Director
Carol Balvanz invites
farmers to join her at
the Iowa State Capitol in
Des Moines during the
2015 Legislative session.
Everything Old is New Again
By Carol Balvanz, Policy Director
Over the past 50 years, Iowa’s soybean growers
have built a strong association and have increased their
political clout at the Statehouse and in Washington, D.C.
I wasn’t around for the beginnings of the Iowa Soybean
Association (ISA) back in 1964, but eight years later I
was invited to get more involved in soybean promotion
as Iowa’s Princess Soya. Hard to believe, I know. But one
of the farmers my cousins and I walked beans for decided
one of us should enter the contest. I guess I won.
I was a junior at Iowa State University in 1972,
taking summer classes to graduate early. But I suddenly
found myself studying all sorts of soybean facts, giving
presentations to my college speech class about soy foods
and learning about the global marketplace. My job was
to represent Iowa at the national Princess Soya contest
in Columbus, Ohio, in August. Along with creating big
hair and learning how to ballroom dance, I also had to
interview and give a speech. Seems they wanted a
smart princess.
Three days before the contest, the USSR bought 35
million bushels of soybeans, which was hailed as the first
really big export sale behind “the iron curtain.” So in
addition to knowing about oil and meal and amino acids,
suddenly we princess candidates had a whole new set
of export facts to learn. American Soybean Association
Director of Market Development, Chet Randolph, was
quoted as saying, “This means Russia is serious about
soybeans.” The names of the countries may have
changed, but soybean farmers still care very much about
who in the world is ”serious about soybeans.”
A quick glance through the September 1972 Soybean
Digest magazine lists a number of issues and challenges
that faced the industry then, and they are surprisingly
similar to our industry today. The resolutions voted on
during that meeting included increasing “free world
trade,” improving our domestic transportation system,
creating a farm bill that kept soybeans competitive with
other crops and maintaining environmental standards so
regulations didn’t impact soybean farmers.
In 1972, I had no idea I would someday work for
ISA on some of these same issues. The industry and the
issues (and some of the rest of us) have matured, but
our overall goal of creating a profitable environment for
soybean producers has remained intact. For 50 years,
Iowans have pushed soybean issues to the forefront.
ISA won a State Achievement Award in 1972
for passing our state checkoff law, hosting a record
number of trade teams and conducting “74 county
level meetings.” (It was also the first year Iowa hosted
a Princess Soya contest.) By the way, I didn’t win the
national contest. I was the runner-up. A beautiful girl
from Mississippi with bigger hair and a far better grasp
of soybean exports won the title. But I did learn how to
dance—a little.
Happy 50th anniversary, ISA. It’s good to know we’ve
been on the right track all along.
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U.S. Farmers Export Over
2 Billion Bushels of Soy
Worth $30 Billion; China
Imports Over 1 Billion Bushels
Iowa Biodiesel Pros Receive National Recognition
Two Iowa biodiesel professionals were recognized by
the National Biodiesel Board (NBB) for their roles in
moving biodiesel forward. At a ceremony recognizing its
national member-leaders in November, NBB presented
Grant Kimberley, executive director of the Iowa Biodiesel
Board (IBB), and Thomas Brooks, general manager of Western
Dubuque Biodiesel, with 2014 Most Valuable Player awards.
Kimberley, involved with biodiesel for more than a
decade, recently expanded his already full plate within the
Iowa Soybean Association to take on leadership of IBB.
As executive director, he helped usher in passage of state
legislation extending a biodiesel producer incentive through
2017. He has also actively represented Iowa in the federal
Renewable Fuel Standard (RFS) efforts, including co-hosting
two campaign events with both Senatorial candidates
this year.
Kimberley also routinely hosts groups important to
the biodiesel effort on his family's farm, giving tours to
environmentalists and trade ambassadors, and teaching them
about modern agriculture.
“It's an honor to receive this recognition from my peers,
but even greater is the feeling of accomplishment we share in
watching this industry grow from 20 million gallons in 2003
to 1.8 billion gallons last year,” Kimberley says. “We know
there is much work left to be done and it will take all of us
working together. But we can be proud of bringing biodiesel
into the mix, diversifying our nation's energy supply and
driving economic growth.”
Brooks took home the award in part for looking at the
big picture beyond his own interests. Working with IBB, he
was instrumental in earning press in Iowa and raising the
volume on the RFS effort. This summer, he testified before the
Environmental Protection Agency on the RFS volumes. Last
year, Western Dubuque Biodiesel hosted many key elected
officials including state legislators, an NBB sustainability tour,
and a tour for U.S. Rep. Bruce Braley. Brooks also regularly
hosts tours for colleges and the local high school, even going
into the classroom himself to teach students about biodiesel.
“God asks us to always strive to do our best and expect
nothing in return; albeit, this recognition means a lot to me,”
Brooks says of the award. “I appreciate this recognition while
there are many others deserving of it.”
“The biodiesel industry exemplifies vision, determination
and hard work coming together to create real change,” says
NBB Chairman Steven J. Levy. “Though biodiesel is still
a small, growing industry, the success to date has been a
collaborative result of stakeholders like Grant Kimberley and
Tom Brooks, who stand among the countless outstanding
professionals making America’s advanced biofuel what it is
today.”
Past NBB chairmen were also recognized at the event,
including Gary Haer of Iowa-based biodiesel producer REG,
and Iowa soybean producer Jack Hartman. The ceremony
took place in St. Louis during an NBB membership meeting.
IBB is a nonprofit trade association representing the
biodiesel industry in Iowa.
U.S. soybean farmers continue to provide their
international customers with reliable, quality products,
and those customers have once again rewarded them
with big purchases. In the 2013-2014 marketing year,
the United States exported over 2 billion bushels of
U.S. soy, valued at more than $30 billion.
The year got off to a fast start, exceeding the
predicted export numbers in early 2014 and finishing
strong with record-size crops starting to come out
of the fields. According to the U.S. Department of
Agriculture, the 2013-2014 export total includes more
than 1.6 billion bushels of whole soybeans, meal from
484 million bushels of soybeans and oil from 161
million bushels. This total represents 62 percent of U.S.
soybean production from last year.
“U.S. soybean farmers are committed to meeting
global demand with a quality product,” says
Dwain Ford, United Soybean Board International
Opportunities Target Area Coordinator and soybean
farmer from Kinmundy, Illinois. “These export
numbers prove that U.S. soy is a highly valued product
in the global marketplace and that U.S. soybean
farmers are doing our job.”
Top buyers of whole U.S. soybeans in
2013-2014 include:
• China: 1.013 billion bushels
• Mexico: 124 million bushels
• Indonesia: 75 million bushels
Top buyers of U.S. soybean meal in 2014
include:
• Mexico: meal from 68 million bushels
• Philippines: meal from 59 million bushels
• Canada: meal from 45 million bushels
Top buyers of U.S. soybean oil in 2014
include:
• Mexico: oil from 36 million bushels
• China: oil from 35 million bushels
• Dominican Republic: oil from 22 million bushels
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Investing Checkoff Dollars
OUR FOUNDERS AND LEADERS
In 1964, a handful of Iowa farmers shared an enthusiasm to change the face of agriculture in our state. Even
though times were good for soybean farmers, this small group of farsighted thinkers believed there were more
markets to explore. More soy uses to be discovered. A brighter future to be realized.
Farmers like Ardell Persinger, Joseph Coleman, William Merschman and Willard Latham were among the first
to carry the Iowa Soybean Association (ISA) banner. Their message was simple: Together, we can achieve more.
They canvassed the countryside in their dusty Chevy C10s and Ford F100s, spreading a message of unity to all
who would listen.
They succeeded in forming ISA in 1964. But like most organizations, growing pains slowed progress. Membership
rose and then fell — more than a few times. Opinions on the soybean checkoff seemed almost as narrow as the
soybean rows themselves. But, eventually, the checkoff attained a majority vote and took root in Iowa.
Today’s ISA was then comprised of two organizations, each serving a unique purpose: ISA for grassroots policy
efforts and the Iowa Soybean Promotion Board (ISPB) for education and outreach.
The ISPB was established in 1971 by a favorable vote of soybean producers authorizing a checkoff of onehalf cent per bushel on soybeans marketed in Iowa. ISPB directors were elected by soybean producers and
determined how checkoff dollars were invested in market development, research and educational promotion
programs in accordance with Iowa code.
In 2005, the boards merged to help leaders think and act more strategically. Farmers recognized every issue
they face in the next five to 20 years had checkoff and non-checkoff components. Instead of having one group
of farmers deal with part of the challenge and then hope that the other board dealt with the other part, a merger
solved potential problems. For example, the old structure meant that ISPB would handle research and development
activities on biodiesel and the ISA board would handle policy issues related to biodiesel. It was logical to have one
slightly larger board to oversee and handle all the issues together.
Checkoff rules do not require a separation of the farmers, only the segregation of the checkoff dollars. With good
accounting procedures in place, it is easy to segregate and track dollars to make sure checkoff dollars are not
used for non allowable activities such as lobbying.
Today, the ISA is one of Iowa agriculture’s most progressive advocates. The organization’s elected presidents
and chairmen over the decades have understood the importance of Iowa’s proud agricultural tradition. They led
the march forward that brought ISA to where it is today. They put ideas into action and provided a bounty of
opportunities for the generations to follow.
Leadership is the capacity to translate vision into reality.
—Warren Bennis
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CONGRATULATIONS ON
OUR ROOTS RUN DEEP
THERE ARE ROOTS WITH US ALL. ROOTS THAT HAVE GROWN OVER THE YEARS, THEY DEFINE NOT ONLY OUR PAST, BUT
ALSO OUR FUTURE. FROM THESE ROOTS, SOYBEAN FARMERS HAVE GROWN AN INDUSTRY TO CHANGE THE WORLD.
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BRING IT
WITH LATHAM
We had to start with the Legislature. Joe Coleman
of Clare and Seeley Lodwick of Wever were serving in the
Iowa Legislature at that time, and they helped us with
the procedures and technicalities to organize ISA. Export
markets, research and free trade were all important
issues at that time.
— Ardell Persinger, Organizational President, 1964
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SOYBEAN USE, SALES EXPLODE OVER 50 YEARS
By Matthew Wilde
Former Iowa Secretary of Agriculture Dale
Cochran once called soybeans “Iowa’s miracle
crop.” Oh, how he was right.
Fifty years ago a handful of visionary farmers
formed the Iowa Soybean Association (ISA). They
believed a plant native to China, which used to be
primarily chopped for livestock feed, could be a
successful cash crop.
Iowa is now a soybean powerhouse. The
state traditionally leads the nation in production,
soybean meal, soybean oil and biodiesel. Nationally,
soybeans are the No. 1 agricultural export and the
world’s predominant protein source.
It’s due, in large part, to the research,
promotional and educational efforts of the ISA and
the Soybean Checkoff.
“It’s about creating opportunities and taking
advantage of them,” says ISA President Tom Oswald
of Cleghorn.
That type of thinking has paid off. Iowa’s
soybean crop was valued at $5.3 billion last year
compared to $331.5 million in 1964, according
to U.S. Department of Agriculture (USDA) data.
Nationally, the 2013 crop was worth $41.9 billion.
A miracle? Yes and no, says ISA CEO Kirk Leeds.
The meteoric rise of soybeans is astounding
— Iowa produced a little more than 121 million
bushels in 1964 compared to an estimated 504
million bushels this year, USDA data indicates. But
the foresight of soybean pioneers and the continued
hard work and confidence of today’s growers are
largely responsible for the success, Leeds adds.
“Think about the size of the industry in 1964
to where it is today,” Leeds says. Farmers planted
nearly 4.3 million acres of soybeans five decades
ago compared to nearly 10 million this year.
“I would venture to say the founding fathers
would be surprised and proud of what they started.”
Pioneers
Industry legends like Ardell Persigner, ISA’s first
appointed president, Joseph Coleman, ISA’s first
elected president, William Merschman, Willard
Latham and others knew a growing world would
crave vegetable oil and meat as incomes increased.
Soybeans, they felt, would fulfill that need.
They also knew farmers couldn’t do it alone.
ISA’s goal 50 years ago was to develop new products
and markets to boost profits.
The Iowa Soybean Checkoff was enacted in
1972 to do just that. At a half-cent per bushel, the
checkoff raised almost $544,000 its first year to
carry out ISA’s mission.
Nineteen years later, it was superseded by the
national checkoff of one-half of one percent of the
net market value of soybeans, split between the
state and United Soybean Board (USB). Last year,
Iowa’s share amounted to nearly $13.2 million.
According to a USB return on investment study,
every checkoff dollar earns farmers $6.75.
[Continued on page 20.]
SOYBEAN POWERHOUSE
Sen. C. Joseph Coleman, Clare, First Elected President
Promotion
Current ISA directors have taken the
original goals to a new level. To improve
the competitiveness of soybean farmers,
leaders annually invest checkoff dollars
in research, development, promotion,
marketing and education efforts, among
others, to increase productivity and
profitability in a sustainable way.
From 1990 to now, global soybean
demand has increased about 160
percent, the most of any of the five
major commodities.
“Some increase would have been
inevitable, but not to this level without
the national checkoff. That’s when
you really started to see a change in
overall consumption and feed demand,”
says Grant Kimberley, ISA market
development director.
One of the best successes was
showing U.S. livestock producers in the
1960s and ‘70s how soybean meal as
part of a balanced feed ration improved
efficiency and productivity of animals,
particularly poultry and swine. That
program was repeated in China and
other parts of the world decades later.
Soybean meal feed use exploded in
the U.S. from 8.4 million tons in 1964
to 26.7 million in 2012, according to
USDA statistics. China’s did as well
from 300,000 tons 50 years ago to 49.1
million in 2012.
As China’s economy took off, so did
its crushing industry. The world’s most
populous country feeds the most hogs
and chickens.
In less than 20 years China went
from importing virtually no soybeans
to being the world’s largest buyer by
far. The country purchased nearly
2.5 billion bushels during the 201314 marketing year, a new record,
government data indicates. About half
were from the United States.
ISA leaders say a big reason for
this success is the American Soybean
Association opening an office in China
in the early 1980s to promote soybeans
and soybean products. It was funded by
state checkoff programs, including Iowa.
“The checkoff accelerated the
growth of the soybean industry and has
been a contributing factor to soybeans
becoming a major economic crop in
Iowa,” Leeds says.
Soybeans in Iowa averaged $2.57 per
bushel in 1964 compared to $13.10 last
year, USDA data indicates.
IT’S ABOUT CREATING OPPORTUNITIES AND TAKING ADVANTAGE OF THEM.
- Tom Oswald, Cleghorn, ISA President
Development
Robust soybean meal production
means plenty of soybean oil. Last
year, nearly 20 billion pounds were
produced compared to 4.8 billion in
1964, records show.
Kimberley says an oversupply at
one time hurt soybean prices and led
to excess oil going rancid in storage.
Developing new uses for soybean oil has
long been a priority of soybean leaders.
Checkoff-funded research to develop
industrial uses for soybean oil like ink,
plastics and paint have helped soak up
supply. Biodiesel, though, is the crown
jewel of farmer investment in this area.
State checkoffs and the USB have
invested $60 million to grow the industry
from 500,000 gallons in 1999 to 1.8 billion
last year. Soybean oil is the primary feed
stock. About 5.5 billion gallons were used
to make America’s first advanced biofuel
last year.
“The Iowa Soybean Association
and checkoff played a big role from
the beginning as one of the founding
members of the National Biodiesel
Board (NBB),” says Tom Verry, director
of outreach and development for NBB.
A USB study shows biodiesel has
increased soybean prices by 74 cents
per bushel and lowered soybean meal
costs by $25 to $30 per ton.
Developing and promoting soyfoods
also has been a priority of ISA leaders to
increase soybean demand.
In 2000, the ISA Board created The
Soyfoods Council. It serves as a catalyst,
leader and facilitator to mainstream soybased foods into the global marketplace.
Since the creation of the council,
soyfoods have grown in popularity
worldwide and is now a multi-billion
dollar industry.
“Soyfoods like soy milk and tofu
are extremely popular and soybean oil
is used throughout the food industry.
Products made with soybeans and oil
are a staple on grocery store shelves,”
says Linda Funk, executive director
of The SoyFoods Council. “No other
commodity can be used in meat
and non-meat protein. That’s a real
advantage for soybeans.”
Research
To make sure there’s bushels
to sell, it all starts with research to
increase and protect yields. Since
1972, Iowa farmers have invested $50
million at Iowa State University (ISU).
Checkoff-funded research at ISU
has led to higher-yielding soybean
varieties, better plant resistance to
diseases and pests and improved
management practices. It played a key
role in discovering and developing
effective strategies to reduce losses
from soybean cyst nematode, the
No. 1 yield robbing pest.
In the late 1960s, USDA data
shows Iowa’s average soybean yields
fluctuated between 26 to 32.5 bushels
per acre. Barring weather issues,
average yields in the 50s and 60s are
common today.
Why protect and boost production
of Iowa’s miracle crop?
“Vegetable oil and protein are
two important things when it comes
to feeding the world,” Leeds says.
“Soybeans provide both.”
1964
46
people fed by
one U.S. farmer
1967
1969
In 1964, several Iowa farmers came together to develop new products, create new markets and improve
profits for soybean producers. That year, the Iowa Soybean Association (ISA) was recognized as a legal
state association under the Code of Iowa with a representative on the Agricultural Marketing Board,
which helps secure funds for market development.
121.2 million bushels of soybeans produced in 1964.
1975
1978
In an effort to expand leadership, ISA established a county delegate system in 1978.
1979
1971
73
people fed by
one U.S. farmer
On July 14, the processing of collections and refunds is transferred to ISA from the Iowa Department
of Agriculture, as well as the processing of all vouchers.
In 1970, Governor Robert D. Ray proclaimed January as soybean month. Later, 12 counties carried out
a kickoff program for a voluntary ½ cent per bushel contribution in support of market development
and other activities related to soybeans. The number of farmers contributing was 1,430.
1982
1971 brought passage of the Soybean Checkoff legislation by a narrow 51 percent majority.
Iowa legislature passed Senate File 296, which provided for the establishment of the Iowa Soybean
Promotion Board (ISPB) to administer funding generated by the checkoff. The Secretary of Agriculture
immediately conducted a referendum among soybean growers. The checkoff referendum passed by a
vote of 2,643 to 2,486.
1984
The checkoff referendum passes.
The voluntary market deduction program had been in effect since the 1971 vote at the maximum
legal rate of one-half cent per bushel, checked off at the first point of sale. The program raised about
$900,000 yearly from 1971 to 1975 with money being used by state and national soybean organizations
to promote marketing efforts and to finance soybean research.
A September 1979 embargo by President Carter did not deter soybean producers from approving the
ISPB referendum with a 75 percent yes vote. On May 22, 1980, a soybean bill is signed into law to
change the code and seek referendum on raising the checkoff from a ½ cent to 1 cent per bushel.
Soybean bill is signed into law.
Meanwhile, Iowa’s soybean production continued to grow at a record pace. Iowa became the second
largest state in soybean acreage and production in 1969, representing about 15 percent of production in
the United States by harvesting 171 million bushels from 5.5 million acres.
1970
In 1978, ISA reached separate agreements with ISPB and ASA. ASA headquarters are moved to St.
Louis under the watchful eye of President Merlyn Groot, a farmer from Manson, Iowa. A structural
chart for ISA and ISPB was approved and a coordinating committee was established.
No-till agriculture gains popularity in the 1970’s.
In 1967, membership leveled off at 1,510 and Chet Randolph was named American Soybean Association
(ASA) executive vice president after two years as ASA’s field director. Merv Syverson, succeeded Randolph
as an ASA field representative, was responsible for 11 upper Midwestern states, including Iowa.
In an effort to increase membership and raise funds, ISA signed an organizational agreement with the
Iowa Farm Bureau on March 1, 1969. The agreement called for Farm Bureau to provide organizational
advice and local support to ISA in an effort to increase membership to 3,000 and to raise $10,000 for
the soybean association through contribution of a ½ cent per bushel from Iowa farmers.
In 1975, the first renewal of the checkoff was passed, with 72 percent voting in favor. Les Rhodes was
executive director.
115
people fed by
one U.S. farmer
In 1982 and 1983, ISA, led by President Raymond Heck, became active in contract sanctity. All the
state soybean association presidents traveled to Washington, D.C., and got federal legislation passed
regarding contract sanctity. The 1 cent checkoff was passed.
The association adopted the long-range planning committee recommendation to switch to a system of
past president, president and president-elect.
The major issues facing ISA during this period were cargo preference and the balanced budget
brigade to balance the federal budget.
Agriculture focused in on the 1985 Farm Bill debate. The main goal was to get soybeans on equal
footing not only with other commodities, but with the rest of the world.
During that same period, ISA nominated 24 farmers from its nine crop-reporting districts to serve on
the newly established ISPB. Twelve nominees were elected.
1986
In 1986, a statewide dustbuster program was implemented, complete with mobile demonstration
trailers. The program was designed to show elevator managers the benefits of using soybean oil as
a dust suppressant in grain handling facilities.
1994
1996
1985-1988 Steve Pedersen was the executive director.
Reverse referendum was passed by the Iowa Legislature that year. The purpose of the legislation
was to eliminate the expense and staff time involved in a referendum every four years extending
or increasing the Soybean Checkoff.
1988-1991 Al Johnson was the executive director.
The Iowa Legislature passed the Soybean Oil Ink bill mandating the use of soy oil in government
printing operations by July 1989.
Food companies using soy oil in their products lined up to display the “SoyMark” on their
packages in 1989. The SoyMark symbol stands for “Good Taste and Good Sense,” and ASA’s
Section 301 Petition filed against unfair European Community oilseed subsidies is decided in favor
of U.S. soybean producers. ISA celebrates its 25th anniversary.
1990
In 1990, ISA’s 74th and 75th county associations are organized.
1991-1992 Dan Hall was the executive director.
The National Soybean Checkoff began in 1991; “Iowa Soybean Review” entered its second year
of publication.
1992
1994
With revisions in ASA’s bylaws, ISA picked up another ASA director. ISA now has five directors
on the national board.
129
The first Midwest Soybean Conference was held Aug. 9-12, 1996, in Des Moines, with 300 in
attendance from 15 Midwestern states, Canada and Russia. The conference, which focused on
providing timely information to producers about soybean research projects with proven results,
featured 70 speakers and more than 40 sessions.
1997
1998
1999
Soybean Research and Development Council (SRDC) was formed in 1997 between the Iowa and
Illinois associations. Some of the first projects included a major yield research project.
In 1998, District 3 was split into two districts bringing the number of directors to 17.
In 1999, the Iowa and Illinois Soybean Associations worked together to host The Global Soy Forum
in Chicago with more than 2,000 participants from around the world.
ISA and Iowa Corn Growers Association created an alliance and joint membership program to build
on common interests and the long history of working together in 1999.
Kirk Leeds is selected to serve as ISA executive director in December 1992. His first task
was to implement a new strategic plan focused on strengthening ISA’s financial position.
In 1994, the National Soybean Checkoff in Iowa passed by a 8,237 to 6,129 vote.
The ISA played an instrumental role in gathering grassroots support to pass the Federal Agriculture
Improvement and Reform Act of 1996. ISA cooperatively worked to enhance the ASA’s lobbying
efforts for the inclusion of farm bill provisions such as full planting flexibility and an increased
oilseed-marketing loan. These were key elements to be inserted in the farm bill as directed by
ISA delegates. ISA also played an important role in working with Iowa’s congressional delegation
to reform Swampbuster and Section 401 wetlands regulations. Without question, ISA’s board of
directors made available the necessary resources to ensure Iowa soybean producers had a voice in
the farm bill debate.
Conservation practices expand; new expectations lead to
addressing environmental outcomes in the 1990’s.
More farmers using no-till or low-till methods in the 1980’s.
1989
On October 7, 1994, President Clinton signed the “Vegetable Ink Printing Act of 1994” into law.
2000
In 2000, AgInsight was created as a wholly-owned subsidiary of ISA. Its purpose was to generate
non-dues income for ISA and to increase and enhance farmers’ abilities to connect with the value
chain. It now operates Flavorful Insight, Communication Insight and Association Management Limited.
In April 1994, ISA was successful in securing passage of the Agricultural Development and Rural
Revitalization Act by the Iowa Legislature. The Value-Added Agricultural Products and Processes
Financial Assistance Program (VAAPFAP) became a reality during the summer of 1994.
people fed by
one U.S. farmer
2001
In 2001, ISA launched its environmental program called Certified Environmental Management Systems
for Agriculture (CEMSA) and the On-Farm Nitrogen Network to enable growers to improve nitrogen
management by evaluating their current practices.
The Soyfoods Council was incorporated in 2002 to increase national awareness of soy and soy foods
products by targeting mainstream consumers.
2010
2011
In 2002, the ISA staff began publishing the “Illinois Soybean Review” magazine for the Illinois Soybean
Association.
2004
In 2004, ISA launched the On-Farm Network® Field Scouting project to provide growers with weekly
field scouting reports from more than 60 corn, soybean and alfalfa fields around the state.
144
people fed by
one U.S. farmer
ISA received a $1 million Conservation Innovation Grant in 2004 from USDA’s Natural Resources
Conservation Service (NRCS) to study nitrogen management in corn production.
In November 2004, the USDA announced that it has discovered Asian soybean rust on a research farm
near Baton Rouge, LA. This is the first time the potentially devastating fungal disease has been found
in the United States.
2005
2006
2007
ISA Management Solutions (ISAMS), a subsidiary of ISA purchases Association Management Limited
(AML). AML is an association management company that provides strategic association expertise and
leadership.
2012
On July 1, 2005 the unified board of ISA was formed. A unified board would increase the ability for
the board to think and act more strategically.
The Soy for Life Foundation was formed as a 501(c)3.
ISA helped form the Soy Transportation Coalition and the Iowa Biodiesel Board.
President Xi Jinping of China visited Iowa to learn about farm technology and
Iowa’s rich agricultural industry.
Chinese leaders made commitments to purchase $4.31 billion worth of U.S. soybeans during signing
ceremonies that took place at the World Food Prize Center in Des Moines. The commitments signed
in Des Moines totaled more than 8.62 million metric tons, or 317 million bushels.
The Coalition to Support Iowa’s Farmers (CSIF) was formed in 2004 by Iowa’s six top ag groups,
including ISA to grow Iowa’s livestock and poultry production, successfully and responsibly.
In 2004, ISA and ISPB vote to move toward a unified board, which will better position the new
organization to help meet the challenges of soybean growers.
ISA formed the Iowa Food & Family Project to enhance consumer confidence in today’s farm and food
system; today it includes more than 35 partners.
In 2011, Karey Claghorn joined ISA as chief operations officer.
ISA leads the nation in water quality with the launch of its
Environmental Programs and Services in the 2000’s.
2002
The ISA welcomes the Environmental Protection Agency’s (EPA) issuance of the final rule to implement
the expanded Renewable Fuels Standard (RFS2) provided for in the Energy Independence and Security
Act of 2007(EISA).
415 million bushels of soybeans produced in 2013.
2013
2014
155
people fed by
one U.S. farmer
Approximately $4.4 million in ongoing funding and $3.5 million in one-time funding specifically
for the Iowa Water Quality Initiative was approved. Lawmakers also provided $5 million in one-time
funding to address a backlog of state soil conservation cost-share projects.
In 2014, ISA hosts a Soy Sustainability Farm Tour. A delegation of major food purchasers, including
representatives from Kraft, Kellogg’s and Sodexo, made several stops in the heart of Iowa. Their visit was
the second leg of a three-state “Soy Sustainability Farm Tour” organized by the United Soybean Board
to learn about sustainability at the beginning of the food supply chain — from farmers who produce the
raw materials.
Lawmakers extended the state’s biodiesel tax credit of 2 cents per gallon on the first 25 million gallons
of biodiesel produced in any single plant. The incentive was set to expire at the end of the year, but now
goes through 2017.
Iowa Agriculture Water Alliance (IAWA) launched. Created and funded by Iowa Corn Growers Association,
ISA and Iowa Pork Producers Association, the alliance will increase farmer awareness of the Iowa Nutrient
Reduction Strategy and their adoption of science-based practices proven to have environmental benefits.
Iowa Soybean Research Center at Iowa State University developed to provide stronger leadership to
soybean research. Partnership will reduce redundancy, sharpen focus and leverage resources to improve
competitiveness of Iowa soybean farmers.
2014
THE BEGINNING OF AN IDEA
1964 - 1974
In 1964, Lyndon B.
Johnson was sworn in as President and would lead a series
of radical reforms. 1964 was the year the Beatles came to
America, Cassius Clay changed his name to Muhammad Ali
and the Civil Rights Act became law. The ‘60s, often called
the Decade of Change, saw profound shifts taking root in
politics, music and values.
Things were changing for Iowa’s soybean growers, too.
1964 was a prosperous year that brought a record harvest
of 115 million bushels. But the desire to reach higher stoked
the determination of a small band of visionary Iowa farmers.
Thanks to their efforts, the Iowa Soybean Association (ISA)
was recognized as a legal state association — the fifth state
soybean association in the nation.
In 1965, C. Joseph Coleman became the first elected
president of ISA. ISA leaders continued their work
012_Relevance_halfpg_horz_0721.indd
strengthening their organization and the checkoff became a
major issue for soybean producers. June 27, 1973 — Richard
M. Nixon in office. Complete embargo on all grain shipments.
As the turbulent ‘60s progressed, the word “hippie”
surfaced, “Star Trek” debuted and campus uprisings
protested war and inequality. The National Organization for
Women emerged. And in 1969, Neil Armstrong took an aweinspiring step on the moon.
Meanwhile, Iowa’s soybean farmers only had to look
across their fields for inspiration. Production continued to
grow at a record pace. Iowa became the second largest state
in soybean acreage and production in 1969, harvesting 171
million bushels.
As the ‘60s came to a close, the early 1970s brought a
conservative backlash to the counterculture as the “silent
majority” took hold. Yet during this time, an environmental
movement began to take shape. Americans celebrated the
first Earth Day in 1970, and Congress passed the National
Environmental Policy Act that same year.
Meanwhile, in Iowa, Governor Robert D. Ray proclaimed
January as soybean month. ISA marched forward, and 1971
brought passage of the soybean checkoff legislation by a narrow
51 percent majority. In that same year, the Iowa Legislature
passed a bill establishing the Iowa Soybean Promotion Board to
administer funding generated by the checkoff. ISA nominated
24 farmers from its nine crop-reporting districts to serve on the
newly established ISPB. Twelve nominees were elected, taking
ISA and ISPB into a new era.
Congratulations
IOWA SOYBEAN
A S S O C I AT I O N
on
50 YEof ar s
Everything we do at CHS, from energy refining and grain marketing to crop nutrients and
risk management, serves a single purpose:
to help our owners grow—all 600,000 of
them. We do this in three important ways:
Staying relevant in today’s marketplace means working with a cooperative whose business is being relevant.
So what you do in here makes sense
by investing for growth on your behalf; by
out there.
staying strong financially and returning profits
Expanding Opportunities
&
Delivering Results
back to you; and by providing local expertise
and global connections. As a member-owner
of this cooperative, you can be sure that we
Providing feed, fuel and fiber for the world is a tough job.
We are here to help you do it.
With our full line of grain handling, drying, and storage equipment,
Sukup Manufacturing Co. is helping farmers everywhere protect and
preserve the world’s grain supply. And, with the addition of Sukup Steel
Buildings, we can protect and preserve not only your crop, but the tools
to produce it as well.
Sukup Manufacturing Co. n www.sukup.com
info@sukupcom n Sheffield, IA 50475-0677 n 641-892-4222
are laser-focused on helping you succeed, no
matter what happens on the other side of that
door. Learn more at our website: chsinc.com.
Happy 50th Anniversary to
the Iowa Soybean Association!
©2014 CHS Inc.
GAINING MOMENTUM
1975 - 1984
The 1970s may conjure up
images of disco and bell-bottoms, but this era also brought
economic struggle, technological innovation and a fight for
equal rights. In 1974, President Richard M. Nixon resigned.
During the 1970s, Brazil emerged as a major soybean
crusher, challenging the U.S. lead. In Iowa, Merlyn Groot
became ISA president in 1975. The first renewal of the
checkoff passed that year, with 72 percent voting in favor.
Dues increased to $30 per year.
As the ‘70s marched on, Microsoft became a registered
trademark. Americans listened to 8-track tapes of Jackson
Browne and Donna Summer. In 1977, the movie Star Wars
opened and was a box office hit everywhere.
By now, Jimmy Carter was president. He created the
cabinet level Energy Department, signed the Nuclear NonProliferation Act of 1978 and negotiated the Camp David
Peace Agreement between Israel and Egypt.
A September 1979 embargo by President Carter did not
deter soybean producers from approving the ISPB referendum
with a 75 percent yes vote. In 1980, a soybean bill was
signed into law to change the code and seek referendum
on raising the checkoff from ½ cent to 1 cent per bushel. It
would take two years to pass. Meanwhile, soymilk became
an increasingly popular beverage. By 1980, soy oil was
clearly America’s leading oil, accounting for 82 percent of all
vegetable oils.
The 1980s was a decade of turmoil. Agriculture suffered
extreme loss under the intense drought, heat wave and the
farm crisis of 1980. Thousands of farm families lost their
farms due to a perfect storm of falling commodity prices and
overwhelming debt. The U.S. failed disastrously in its attempt
to rescue hostages in Tehran. Former Beatle John Lennon
was assassinated. Mount St. Helens erupted, a new plague
identified as AIDS struck a chord of fear and President Ronald
Reagan was shot.
By 1982, soybean meal supplied 67.5 percent of the
protein from the world’s oilseed protein meals, the main
source of protein in livestock feeds. A rapid rise in meat
consumption in Third World countries helped fuel this
boom.
At the same time, pop culture experienced an explosive
transformation that still carries influence today. The video
game Pac-Man created a frenzy. Ted Turner established CNN,
the first cable news network. Millions watched the royal
wedding on television. IBM introduced personal computers.
The movie “E.T.” captured hearts and sparked imagination
and Michael Jackson released “Thriller.”
REG congratulates the Iowa Soybean Association
on 50 years of leadership and achievement.
We appreciate your advocacy in helping grow the biodiesel industry — creating the Iowa Biodiesel Board
and supporting the Iowa Biodiesel Blended Fuel Tax Credit and federal Renewable Fuels Standard.
Here’s to many more years of
getting the most out of every bean.
Renewable Energy Group, Inc.
Phone: (515) 239-8000
416 S. Bell Ave.
(888) REG-8686
PO Box 888
Ames, IA 50010
Fax: (515) 239-8009
Renewable Energy Group™ and REG™ are trademarks of Renewable Energy Group, Inc.
© 2014 Renewable Energy Group, Inc. All Rights Reserved.
Congratulations
to Iowa Soybean Association
for 50 years of helping farmers.
AVONLEA BC KEPT SECRET
1st Jr. Two Year Old
Intermediate Champion
2014 Iowa State Fair
Building your business...one impression at a time.
colorfxprint.com
A member of the Mittera Group
Colorfx | J.B. Kenehan | Mittera Analytics, Digital & Studios
Rock Communications | Wisconsin Web Offset
COLORFX IS A PROUD PRINTING PARTNER
OF THE IOWA SOYBEAN REVIEW.
61081_Soybean.indd 1
{
Jason Steinlage, Lawler, IA | Eric Lang, Brooklyn, IA
10/31/14 4:00 PM
S
N
O
I
T
A
L
U
CONGRAT
S
R
A
E
Y
ON 50
h
t
w
o
r
g
f
o
The United Soybean Board
congratulates the Iowa Soybean
Association on 50 years of
service working to grow the
soybean industry.
This Iowa Family
to
WORKS
Produce safe food
Protect and promote animal well-being
Ensure practices to protect public health
Safeguard natural resources in all of their practices
Provide a safe work environment
Contribute to a better quality of life in their community
And Many More to Come
www.UnitedSoybean.org
Learn more at www.iowapork.org
© 2014 United Soybean Board – 50735
3 250735_THANK
| DECEMB
E R Iowa.indd
2 0 1 4 | 1S O Y B E A N R E V I E W. C O M
YOU_
4/30/14 1:00 PM
BUILDING A FOUNDATION
1985 - 1994
The mid-1980s brought
famine to Ethiopia, the discovery of a hole in the ozone
layer and New Coke. “Back to the Future” was a box office
smash and MTV forever changed the way consumers would
experience music. At the same time, many Americans
adopted a new social conservatism, characterized by the
policies of President Ronald Reagan.
In 1984, Iowa ranked first in soybean exports. The
state’s farmers exported more than 180 million bushels of
soybeans valued at $1 billion. That same year, Steve Pederson
was promoted to executive director of the Iowa Soybean
Association (ISA). The major priorities ISA faced during this
period were cargo preference on the trade front and an effort
to balance the federal budget.
In January 1985, representatives from major farm and
commodity organizations including ISA, descended upon
Washington, D.C., to participate in the Balanced Budget
Brigade Washington Rally.
Ben Kern became ISA president just as the agricultural
community focused in on the 1985 Farm Bill debate. Kern’s
main goal was to get soybeans on equal footing with other
commodities and the rest of the world.
The Volunteer Soybean Promoters (VSP) Program is
sponsored by the Iowa Soybean Promotion Board. Strictly on
a volunteer basis, the VSPs are available for programs, food
demonstrations and store promotions to help consumers
understand the nutritional benefits of soybean oil and other
soybean products.
As the ‘80s wound down, DNA was first used to convict
criminals, the New York Stock Exchange suffered a huge drop
on “Black Monday” and the Berlin Wall fell.
ISA celebrated its 25th anniversary in 1989. That same
year, food companies using soy oil began displaying the
“SoyMark” on their packages, a symbol that stands for “Good
Taste and Good Sense.” The American Soybean Association’s
petition against unfair European Community oilseed subsidies
would be decided in favor of U.S. soybean producers.
As a new decade began, the last of the 20th Century, the
1990 Farm Bill authorized the establishment of a national
soybean promotion, research and consumer information
program. ISA membership reached an all-time high of 10,594.
The year 1990 also saw the passage of the Iowa Soybean Oil
Ink bill that dramatically expanded the state’s use of soybean
oil-based ink.
The early ‘90s saw three important developments
impacting Iowa’s soybean farmers for years to come. In
1991, the national soybean checkoff was established and the
United Soybean Board was formed. In 1992, state soybean
commodity groups, who funded several biodiesel research
and development programs with checkoff dollars, founded the
National Soy Diesel Development Board. That same year, Kirk
Leeds was promoted to serve as the new executive director
of ISA and Iowa Soybean Promotion Board, ushering in the
beginning of a transformative time for soybean growers.
EGGS
EGGS
FEEDING THE IOWA ECONOMY
Iowa ranks #1 in US egg production
FEEDING THE IOWA ECONOMY
The Iowa eggIowa
industry
and contributes...
ranks #1generates
in US egg production
$2,000,000,000 in total statewide sales annually
The
Iowa egg industry
generateswages
and contributes...
$424,000,000
in personal
annually
$2,000,000,000 in total statewide sales annually
$19,300,000 $424,000,000
in state general
tax revenues
annually
in personal wages
annually
$19,300,000 in state general tax revenues annually
Egg farmers
contribute
Egg farmers
contribute moremore
than than
$2,000,000 annually towards protection of our air and water resources
$2,000,000 annuallyandtowards
protection of our air and water resources
the creation of the Egg Industry Center at ISU
and the creation of the Egg Industry Center at ISU
Sign up for our free newsletter at
www.iowaegg.org
Sign up for our free newsletter at
1.9
RM
Competitor
Variety/Brand
Number of
Comparisons
Percentage
of Wins
Pioneer Yield
(Bu/A)
Competitor Yield
(Bu/A)
Pioneer
Yield Advantage
(Bu/A)
P22T41R2
22
All
133
60%
60.0
59.1
0.9
P22T69R
22
All
142
56%
60.8
59.5
1.3
P25T51R
25
All
157
68%
62.0
59.8
2.2
P28T33R
28
All
96
60%
63.0
61.6
1.4
• P31T11R
31
All
107
78%
65.1
61.0
4.1
• P33T72R
33
All
84
55%
63.1
62.0
1.1
• P34T07R2
34
All
61
72%
64.8
62.4
2.4
P35T58R
35
All
66
62%
64.5
62.3
2.2
Pioneer®
Variety/Brand¹
It’s all rudimentary when you start from scratch …
you have to go to your counties and sell your program.
— Dennis Lundsgaard, Vice President, 1964-68
Iowa Soybean Association Board of Directors
• NEW
AGP Congratulates the
Ag Processing Inc
Linking Iowa soybean on
producers to global markets
50 Years of Success!
®
For plots in your area go to Pioneer.com/Yield
We look forward to many more prosperous
years for the Iowa Soybean Industry!
Pioneer Premium Seed Treatment for soybeans is applied at a DuPont Pioneer production facility or by an independent sales representative of Pioneer. Not all sales representatives offer treatment services, and costs and other charges may vary. See your Pioneer sales representative
for details. Seed treatment offering is exclusive to DuPont Pioneer and its affiliates.
Data is based on average of 2014 comparisons made in Iowa through October 16, 2014. Comparisons are against all competitors, unless otherwise stated, and within +/- 3 RM of the competitive brand. Product responses are variable and subject to any number of environmental,
disease and pest pressures. Individual results may vary. Multi-year and multi-location data are a better predictor of future performance. DO NOT USE THIS OR ANY OTHER DATA FROM A LIMITED NUMBER OF TRIALS AS A SIGNIFICANT FACTOR IN PRODUCT SELECTION. Refer to
www.pioneer.com/products or contact a Pioneer sales representative or authorized dealer for the latest and complete listing of traits and scores for each Pioneer® brand product.
¹ All Pioneer products are varieties unless designated with LL, in which case some are brands.
Always follow grain marketing, stewardship practices and pesticide label directions. Varieties with the original Roundup Ready® trait (RR) and the Genuity® Roundup Ready 2 Yield® (RR2Y) trait contain genes that confer tolerance to glyphosate, the active ingredient in Roundup®
brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Genuity®, Roundup®, Roundup Ready® and Roundup Ready 2 Yield® are registered trademarks of Monsanto Technology LLC used under license. Individual results
may vary, and performance may vary from location to location and from year to year. This result may not be an indicator of results you may obtain as local growing, soil and weather conditions may vary. Growers should evaluate data from multiple locations and years whenever
possible.
Varieties with the LibertyLink® gene (LL) are resistant to Liberty® herbicide. Liberty®, LibertyLink® and the Water Droplet Design are trademarks of Bayer.
AGP’s Export Terminal
Port of Grays Harbor
Aberdeen, WA
www.agp.com
Photo by Marc Sterling
The DuPont Oval Logo is a registered trademark of DuPont. PIONEER brand products are provided subject to the terms and conditions of purchase which are part of the labeling and purchase documents.
® TM SM
, , , Trademarks and service marks of Pioneer. © 2014 PHII. DUPPSY14010ISR120114
®
A NEW MILLENNIUM
1995 - 2004
The 1990s marked the end
of the millennium with dramatic events and transformations
that continue to shape our lives. But perhaps most significant
of all was the mind-blowing explosion of technological
advancements that characterized this decade.
The innovations of the ‘90s changed the way people
interacted with each other on a global scale. A game-changing
advancement was the emergence of the Internet, the World Wide
Web and email. Suddenly, information became democratized
and empowering. Laptops and small, affordable mobile phones
soon followed, opening up a world of possibilities. More than 20
years later, the technologies from that decade’s imagination are
still the cornerstone of modern life.
Soybean farmers were among those to benefit
tremendously from new technology, in part thanks to early
adopters who explored, experimented and shared. These
innovators paved the way for precision farming.
Biotechnology research surged. Monsanto’s Roundup
Ready soybeans hit the market. These were the first
genetically engineered soybeans to have DNA altered to
withstand the herbicide glyphosate (Roundup).
This was the Decade of Data. Several different intelligent
devices and implement components came on the scene in
the 1990s. Yield mapping allowed farmers to see the most
productive and troubled areas of their farm. The most
important tool farmers began to adopt was the Global
Positioning System (GPS). With enough NAVSTAR satellites
available, civilian operators could use GPS receivers to
determine exact location. On the farm, this reduced overlap,
allowing farmers to save on fuel, seed, chemicals and
fertilizer. With these tools, early agricultural innovators
started to put together the concepts of spatially locating field
conditions and characteristics, facilitating more sustainable
decisions. Average yields continued to climb.
The ‘90s are remembered as a time of prosperity in
America. The Gross Domestic Product and job creation surged
due in part to the tech boom.
Bill Clinton was president in 1994. The Iowa Soybean
Association (ISA) successfully passed the National Soybean
Checkoff in the state that year. The organization also helped
secure passage of the Agricultural Development and Rural
Revitalization Act by the Iowa Legislature. In October,
President Clinton would sign the “Vegetable Ink Printing Act
of 1994” into law.
Meanwhile, the National SoyDiesel Development Board,
based in Jefferson City, Mo., voted to adopt the name
“biodiesel” and the National Biodiesel Board was born.
A solid technical foundation for biodiesel began to build
through engine durability, compatibility, health effects and
emissions testing. In the late 1990s, more biodiesel companies
began to emerge, with almost all of them using soybean oil
and creating new demand for this underutilized product.
As the decade wore on, ISA played an instrumental role in
gathering grassroots support to pass the Federal Agriculture
Improvement and Reform Act of 1996. And by the new
millennium, ISA had created several pioneering programs
such as AgInsight to enhance the ability of farmers to connect
with the value chain, The Soyfoods Council to increase
awareness of soy foods, groundbreaking environmental
programs, and a farm research program that would become
the On-Farm Network®.
These innovative ISA programs led the nation in soybean
research, market development and education, and would
help lead Iowa’s soybean farmers into the next century of
rapid progress.
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I think that the No. 1 issue we are still having to
address is not – competition. The challenge is for us to make
ourselves competitive, but yet maintain our profits.
— Ben Kern, President, 1985-86
Iowa Soybean Association Board of Directors
SELLING SEED IS ONLY
PART OF WHAT WE DO.
We are PROUD to
partner with the
Iowa Soybean
Association.
For growers like you, Syngenta offers the best combination of traits, genetics and crop protection
technology on the planet. We’re consistently growing our extensive network. Our job is to help you invest
wisely on every acre you plant, pushing yields on your best ground, while maximizing performance on
your challenging elds. It may all begin with seed selection, but in the end, everything we do is designed
to help you grow more corn and soybeans.
J&J
415
5 First Ave. N. • Estherville, IA 51
51334
712.362.2280
[email protected]
© 2013 Syngenta. Golden Harvest,® NK,® the Alliance Frame, the Purpose Icon and the Syngenta logo are trademarks of a Syngenta Group Company. www.FarmAssist.com
MW 12CR3039-P1
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J&J
Shop 712-362-2280 • Jason 712-330
712-330-6814
Brian 712-209-2056 • Mike 712-330-6913
415 First Ave. N. • Estherville, IA 51334
[email protected]
www.mzbtech.com
LEADING BY EXAMPLE
2005 - 2014
Data collection
and analysis is proceeding at a rapid pace. Farmer-led
associations are working with key leaders in industry and
academia to harness the power of this data, maximize its
benefit for farmers and maintain its confidentiality. The
benefits of genetic modification are taking root in the court
of public opinion and huge strides continue in the ability
of farmers to accurately monitor and measure progress in
agricultural production and environmental performance.
Through it all, the Iowa Soybean Association (ISA) has
helped Iowa’s soybean growers harness this potential. ISA
has stood on the cutting-edge of these technologies, not
only embracing the new, but serving as a driving force to
maximize it for all. ISA’s programs during the last decade
have helped make farming more productive, sustainable
and profitable than ever before. Programs like the On-Farm
Network® replicated field trials database, give growers easy
access to a variety of trial results on many practices and
products. Agricultural partnerships like the Iowa Agriculture
Water Alliance increase farmer awareness of the Iowa
Nutrient Reduction Strategy and their adoption of sciencebased practices proven to have environmental benefits. And
the Iowa Soybean Research Center at Iowa State University
was developed to reduce redundancy, sharpen focus and
leverage resources in soybean research.
ISA programs during the last 10 years also have helped
move education and awareness of soybean production
and commercial agriculture to new heights. Sustainability
tours hosted by ISA have had a profound impact on major
industries, politicians and environmental groups whose
understanding of today’s agricultural practices is
imperative to the future.
The Soy for Life Foundation was formed to help
consumers make soy a part of a healthy lifestyle. In 2011,
the ISA launched the Iowa Food & Family Project to increase
consumer confidence in today’s farm and food system. In
less than two years, more than 40 partners are involved
in supporting programs and activities to achieve that goal.
And the Iowa Biodiesel Board has led the expansion of
awareness, production and use of biodiesel in the state, while
serving as Iowa’s voice on important societal initiatives like
the federal Renewable Fuels Standard. The influence and
accomplishments of these and other organizations spawned
by ISA are spread far beyond the borders of our state,
expanding the legacy of Iowa’s soybean growers to the world.
Indeed, Iowa’s soybeans feed the world like never before.
In 2012, President Xi Jinping of China visited Iowa to learn
about farm technology and Iowa’s rich agricultural industry.
Chinese leaders then made commitments to purchase $4.31
billion worth of U.S. soybeans. Today, Iowa’s soybeans are
synonymous with quality around the world.
Will the speed of advancement slow down? Not likely.
In 2014, Iowa soybean growers produced nearly 500 million
bushels. This is an example of agricultural efficiency,
innovation and acceptance. The ability of the American
soybean farmer to feed and fuel the world would astound
ISA’s founding fathers, whose dusty pickup trucks laid tire
tracks to a future they couldn’t possibly have envisioned. But
as those seeds took root 50 years ago, they knew there could
be more to the story of soybeans.
They were right.
15 YEARS OF IMPROVING PROFITABILITY
ON-FARM NETWORK® & ENVIRONMENTAL PROGRAMS AND SERVICES
By Allison Arp
Fifteen years ago, Iowa farmers
were starving for unbiased information
directly related to production agriculture.
The innovative and proactive directors
of the Iowa Soybean Association (ISA)
board answered the call by creating the
On-Farm Network and the Environmental
Programs and Services.
“We were under pressure to do a
better job of farming for economic and
environmental reasons,” says Ron Heck,
an ISA director from Perry. “We realized
we had the resources to provide a
tremendous benefit to Iowa farmers.”
“The results have been fantastic,” he
continues. “Both programs are recognized
nationally and have a much farther
reaching influence than one would expect
a state organization to have.”
As ISA celebrates its 50th
anniversary, these two nationally
renowned programs celebrate a decade
and a half of improving the profitability
and natural resource management of
Iowa farmers.
On-Farm Network
The On-Farm Network can be
traced back to the mid-1990s, when
ISA began funding research at Iowa
State University (ISU). In 2000, the
On-Farm Nitrogen Network was
formed to set up replicated strip trials
in fields with different nitrogen and
manure management practices. Now,
the renamed On-Farm Network has
expanded to research a variety of
corn and soybean topics, focusing on
replicated strip trials to test products
and management practices.
“The original vision of the OnFarm Network was to provide farmers
with unbiased data,” says Pat Reeg,
On-Farm Network director. “By
having credible information farmers
can prevent regulations based on
emotional suppositions or non-factual
scientific findings.”
Early-on, the On-Farm Network
broadened its focus from nitrogen
research on corn to deep tillage trials
and research on a variety of soybean
topics: foliar fertilizers, fungicides and
seed treatments, just to name a few.
Throughout its history the network has
expanded research topics farmers care
about to include herbicide resistance,
planting populations, cover crops and
row spacing.
“We’re going to continue to find
solutions to the problems farmers
face on a regular basis” says Tristan
Mueller, On-Farm Network agronomic
operations manager.
Being recognized as a resource for
unbiased data has given the On-Farm
Network the opportunity to work
with many research partners. From
industry to academia, the team has built
relationships that improve the quality
and quantity of data they aggregate.
From the beginning, one of the
major partners of the On-Farm Network
has been ISU. Faculty and staff at the
university have contributed expertise
to many areas. The capabilities ISU and
all the other partners bring to the table
have allowed the On-Farm Network
to have far-reaching data collection
and analysis, supplying even more
information to farmers.
When On-Farm Network leaders
look to the future they see much of the
same, but that’s not a bad thing. They
will strive to remain current on issues,
continue to collaborate with internal
and external organizations and remain
an unbiased and credible resource for
validated data.
“I envision enhancing the size
and scope of the On-Farm Network’s
research,” Reeg says. “The network’s
efforts can connect with industry and
academia to fill in the research gaps
farmers have today and in the future.”
Environmental Programs and
Services
In the early ‘90s, the ISA board
began critically looking at nutrient
issues. By 2000, they were ready to
take the next step.
The Environmental Programs and
Services (EPS) division was created.
Fifteen years later nearly $20
million dollars has been invested
in environmental and watershed
activities, with 42 percent of that
being Soybean Checkoff dollars. The
money has been used in a variety
of ways including producer and
consumer education, watershed
planning and installing edge-of-field
practices in watersheds.
EPS gives farmers a credible voice
in the conservation conversation.
Environmental experts use data and
applied science to help growers with
decision-making. The collected data
supports the motivation behind the
program—production, profitability
and the management of natural
resources in a sustainable way. It
allows farmers the opportunity to
prove they are making a difference
when it comes to water quality.
“The board wanted to understand
the challenges, “says Roger Wolf,
EPS director. “That is why they’ve
readily and voluntarily invested in
looking at the performance of their
operations.”
EPS leaders attribute the ISA
board with recognizing farmers own
some of society’s environmental
challenges, and have a responsibility
for being proactive in their approach
to solving them.
Even before there was a mandated
nutrient reduction strategy, EPS was
actively engaged in improving the
quality of Iowa’s water. Wolf credits
the farmers’ entrepreneurial drive for
the forward-thinking
“Farmers are problems solvers by
the nature of their business,” Wolf
says. “They approach issues on their
farm as problems to be overcome
and that has become their legacy at
ISA as well.”
The future of EPS involves
increased partnerships, including
aligning with agribusinesses, state
and federal governments and other
agriculture organizations. Along
with continually working together to
improve natural resource management
and water quality in Iowa.
“The vision we laid out 15 years
ago of monitoring and measuring
management and technical
assistance has come to fruition,”
says Todd Sutphin, EPS operations
manager. “As we move forward
we’ll continue to expand on those
foundational elements and push the
program to advance the nutrient
reduction strategy and efficiency and
profitability of farmers.”
[Continued on page 46.]
[Continued from page 45.]
Registration has more than
QUADRUPLED
since the first
THE VISION WE LAID OUT
15 years AGO
OF MONITORING AND MEASURING MANAGEMENT AND
TECHNICAL ASSISTANCE HAS COME TO FRUITION.
conference in 2001.
- Todd Sutphin, EPS operations manager
Nearly $20 MILLION dollars has
been invested in environmental
and watershed activities,with
42 percent of that being Soybean Checkoff dollars.
What does it mean to be
Almost 75 percent of
conference attendees are
farmers.
COMMITTED TO IOWA?
In the hands of Iowa’s farmers, better seeds can help meet the needs of a rapidly growing
population, while protecting the earth’s natural resources. These seeds will help to provide
everyone with access to the food, clothing and fuel they need today, and the world has the land,
water and energy it needs for tomorrow.
The Nitrogen Conference transitioned to
the On-Farm Network® Conference in 2007 and now
is renamed the
ISA RESEARCH CONFERENCE
incorporating the On-Farm Network, Environmental
Programs & Services and many other partners.
In Iowa, Monsanto is dedicated to providing more than seeds. Our Soybean Breeding
Facility in Huxley and our Applied Molecular Breeding center in Ankeny provide jobs for their
communities. And in 2014, our America’s Farmers Grow Communities program, sponsored
by the Monsanto Fund, invested $247,500 into rural Iowa communities.
THAT’S WHAT IT MEANS TO BE COMMITTED TO IOWA AND ITS FARMERS.
Learn more at Monsanto.com
Monsanto and Vine Design® is a registered trademark of Monsanto Technology LLC. 2014.
It’s time to take a stand
against soybean cyst nematodes.
As soybean cyst nematodes have adapted to the most widely used source of
genetic resistance, you increasingly need additional protection against SCN to
maximize yield potential. Take back control with Clariva™ Complete Beans, the only
seed treatment proven to offer effective, season-long protection against SCN
through direct and lethal activity. Clariva Complete Beans helps minimize hidden
and costly damage from SCN independent of environmental conditions, and
builds on the unsurpassed early-season insect and disease protection that growers
trust from market-leading CruiserMaxx® Beans with Vibrance® seed treatment.
Contact your Syngenta representative or visit ClarivaCompleteBeans.com
and take back your fields.
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