What the Heck! Workshop Series for Small Business Success

Transcription

What the @#&*! Am I
Doing with My Website?
Where Do You Stand?
Where Do You Stand?
I’m Considering One
Where Do You Stand?
Where Do You Stand?
Where Do You Stand?
Where Do You Stand?
I Already Have One
Where Do You Stand?
I Already Have One
How the @#&*! do I know if I’ve got an
effective website for my business?
What the Heck Workshops
What the @#&*! are your goals?
•Basics
•Basics •Marketing
•Basics •Marketing •Sales
THE BASIC ESSENTIAL GOALS
• Simple Domain Name
• Mobile-Friendly Design
• Cross-Browser Compatibility
• Optimize Load Times
• Easy To Update
• Easy To Update
• Easy To Update
MARKETING GOALS
MARKETING GOALS
• Drive More Traffic
MARKETING GOALS
MARKETING GOALS
MARKETING GOALS
• Educate About Products or Services
MARKETING GOALS
MARKETING GOALS
MARKETING GOALS
• Being an Authoritative Resource
MARKETING GOALS
MARKETING GOALS
MARKETING GOALS
• Build Mailing List
MARKETING GOALS
MARKETING GOALS
MARKETING GOALS
• Generate Sales Leads
MARKETING GOALS
MARKETING GOALS
MARKETING GOALS
• Re-engage Existing Customers
MARKETING GOALS
MARKETING GOALS
SALES GOALS
SALES GOALS
• Help Close Sales
SALES GOALS
SALES GOALS
SALES GOALS
• Generate More Qualified Leads
SALES GOALS
SALES GOALS
SALES GOALS
• Turn Website Visitors into Customers
SALES GOALS
SALES GOALS
SALES GOALS
• Improve Sales and Pre-Sales Support
SALES GOALS
SALES GOALS
It’s a good investment
for my business if _____________
Questions Anyone?
Why the @#&*! do I need a website if I
don’t sell anything online?
Well, you may not need one..
• You have a top secret agency
• You have too much money
• You have too much money
• You have too many customers
•
•
•
•
You have a top secret agency
You have too much money
You have too many customers
Your primary customers are over 70
IT SAVES YOU TIME AND MONEY!
• Share Basic Information
• Streamline Customer Service
• Answer Common Questions
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
• In-Store Experience
SHOW OFF YOUR GOODS
• Photos of Your Products
SHOW OFF YOUR GOODS
• What’s on The Menu
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
• Past Work/Portfolio
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
• Success Stories/Case Studies
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
• Before and After
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
• Build Credibility
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
• Certifications, Awards
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
• Testimonials and Reviews
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
SHOW OFF YOUR GOODS
YOUR COMPETITORS HAVE ONE!
• Customers Expect it
• People Look for you Online
• Why You’re Better?
• Why You’re Better?
Questions Anyone?
What the @#&*! do I have to do
to maintain my website?
• Google Love Fresh Content
• Google Love Fresh Content
• Accurate and Updated
GOOGLE LOVES FRESH CONTENT
• Blog About Meaningful Topics
• A Reason To Come Back
• They Might Find Your Blog First
• Visitors Will Share Your Content
• Visitors Will Share Your Content
ACCURATE AND UPDATED
• New Services or Target Market
• New Landing Pages
• Update Copyright!
• Update Copyright!
Questions Anyone?
What the @#&*! is SEO?
Search Engine Optimization
Search Engine Optimization
is the process of improving the visibility of a website
on organic (non-paid) search engine results by including
search engine friendly elements into a website.
SEARCH ENGINE OPTIMIZATION
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• The Basics
• Blog Posts Help Boost SEO
• The Basics
• The Basics
• The Basics
• Organic SEO vs SEM
• The Basics
• The Basics
• The Basics
• Do Your Research
• The Basics
• The Basics
• The Basics
• It Takes Time!
Questions Anyone?
Thank You!
Strategize your goals
Design effectively
Success in mind

What the Heck! Workshop Series for Small Business Success

Transcription

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