View Survey - Sacramento Region Community Foundation

BIG DAY OF GIVING 2015 NONPROFIT SURVEY
WE ARE INTERESTED IN YOUR EXPERIENCE WITH THE BIG DAY OF GIVING. THIS IS A VERY
COMPREHENSIVE SURVEY AND IT IS IMPORTANT TO US BECAUSE WE USE YOUR RESPONSES
AND RECOMMENDATIONS TO INFORM US AND PLAN FOR THE NEXT BIG DAY OF GIVING.
THANK YOU IN ADVANCE FOR YOUR TIME AND CONSIDERATION TO COMPLETE THIS SURVEY.
WE GREATLY APPRECIATE YOUR FEEDBACK.
PREPARATION
PLEASE EVALUATE THE ACTIVITIES THAT HELPED PREPARE YOUR ORGANIZATION FOR THE
BIG DAY OF GIVING
1. Please rate your level of satisfaction with the following learning sessions held prior to the BIG Day of
Giving.
Highly satisfied
Satisfied
Neutral
BIG Day of Giving
orientation
GivingEdge training
Bootcamp #1: Social
media
Bootcamp #2: Board
engagement
Bootcamp #3: Donor
engagement
Boootcamp #4: 8-week
workplan
Placer social media
trainings
Placer bootcamp 6-week
workplan
Training sprint webinars
Website training
I viewed some of the
sessions on YouTube
I downloaded the training
materials from the
website
Other trainings
If you attended other trainings, please describe who offered and what they were
Dissatisfied
Highly
dissatisfied
Did not attend
2. Of the learning sessions you attended, please rate the level of helpfulness of those sessions in
executing your campaign.
Very helpful
GivingEdge training
Bootcamp #1: Social
media
Bootcamp #2: Board
engagement
Bootcamp #3: Donor
engagement
Boootcamp #4: 8-week
workplan
Placer social media
trainings
Placer bootcamp 6-week
workplan
Training sprint webinars
Website training
I viewed some of the
sessions on YouTube
I downloaded the training
materials from the
website
Other trainings
Helpful
Neutral
Not helpful
Not very helpful
Did not attend
3. What specific learning/training topics might be of interest to you in the future? Check all that apply.
Donor cultivation and stewardship
Board development
Fund development
More options for online fundraising
Basics to social media
Advanced social media (ie higher audience engagement)
GivingEdge
How to engage with the media
General communication/marketing tools (e.g. email marketing)
How to engage millenials
How to engage diverse audiences
How to engage with businesses
Event planning
If other please specify
4. How satisfied were you with the elements of the toolkit?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly
dissatisfied
Did not use
Graphics and logos
Email templates
Post card template
Flier/poster template
Sticker template
Social media kit
Bootcamp materials
"How" instructional video
"Why" promotional video
PSAs (30 and 15 sec)
BIG DoG presentation
powerpoint
Key messages
Sample local
government resolutions
Comments
5. Overall, how satisfied were you with the toolkit?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
Comments
6. Is there anything else you recommend that we include in the toolkit? Please describe.
Did not use
7. How did you use the GivingEdge (GE) in your campaign? Check all that apply.
Introduced profile to donors through marketing efforts
Board members used profile to communicate about our organization
Went for GE-related prize challenge
Used GE to research other nonprofits
I did not use our profile in our campaign
Other
If other please specify
8. If you are a returning nonprofit, how easy was it to update your profile?
Very easy
Easy
Neutral
Not easy
I did not update our profile
We are not a returning nonprofit
9. How will you continue to use the GivingEdge? Check all that apply.
Marketing
Development
Collaborating with other nonprofits
Grantwriting
Donation portal
Other
If oher please specify
10. Did you receive The Bark, the weekly e-newsletter about the BIG Day of Giving?
Yes
No
11. If yes, how helpful was The Bark to receive information?
Very helpful
Helpful
Neutral
Not helpful
Not very helpful
12. Did you participate in the Facebook BIG Day of Giving Learning Community?
Yes
No
13. If yes, how helpful was the Learning Community to receive and share information?
Very helpful
Helpful
Neutral
Not helpful
Not very helpful
14. Please provide any comments or suggestions related to your PREPARATION for the BIG Day of
Giving, especially as they relate to improving the orientations, bootcamps, trainings, webinars, or toolkits.
RESULTS
THE REMAINING SET OF QUESTIONS RELATE TO YOUR EXPERIENCE ON THE BIG DAY OF
GIVING.
WE WILL ASK YOU ABOUT YOUR RESULTS RELATED TO YOUR
- GOALS
- VISIBILITY
- ENGAGEMENT WITH YOUR BOARD, DONORS, AND YOUR LOCAL COMMUNITY. YOU WILL ALSO
NEED TO REVIEW YOUR DONOR DATA FORWARDED TO YOU BY THE FOUNDATION.
GOALS
OUR FIRST SET OF QUESTIONS ADDRESSES RESULTS RELATED TO YOUR GOALS
15. How satisfied were you with your organization's BIG Day of Giving outcomes regarding the following?
Highly satisfied
Amount of money raised
Number of donations
received
Number of prizes
received
Number of overall
donors
Number of new donors
Number of lapsed
donors (i.e. donors who
had not given in at least
two years)
Level of board
engagement
Level of social media
engagement
Overall visibility
Comment
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
16. Did you meet or exceed your stated goals?
Exceeded
Met
Did not meet
Did not have a goal
Fundraising goal
Total overall donor goal
Total new donor goal
Board engagement goal
Visibility goal
Social media goal
Other
If other please specify
17. How important were the following to your organization's engagement with the BIG Day of Giving?
Very important
Important
Neutral
Not important
Not very important
Prize challenges
Prorated incentive pool
18. If you secured your own nonprofit specific match(es), please describe the nature of your match. Check
all that apply.
We did not secure a match
A board member matched
A donor matched
A business matched
I provided the match
I asked my personal network (ie friends and family members)
Other
Please describe how else you secured your match, if applicable
19. If you secured your own nonprofit specific match(es), please tell us how much it was.
We did not secure a match
Less than $5K
Between $5K-$10K
Between $10K-$25K
Between $25K-$50K
Between $50K-$75K
Over $75K
20. Do you believe your nonprofit specific matches enabled you to meet or exceed your fundraising goal?
Yes
No
21. Which prize challenge(s) did you actively participate in? Check all that apply.
Did not participate in a prize challenge
Timed challenges
Donor challenges
Social media challenges
Board challenges
Grand prize challenges
Other challenges (ie county or arts-specific challenges)
Please name the specific challenges you competed for
22. Did you target your donors to specific prize challenges?
Yes
No
23. Did you win any prize challenges?
Yes
No
24. How important are the geographic or sector specific prize challenges (e.g. county-specific challenges)?
Very important
Important
Neutral
Of little importance
Unimportant
Please share your thoughts about this topic
25. Did you use the personalized NPO weblink in your campaign (i.e.,
www.bigdayofgiving.org/nameofyourNPO)?
Yes
No
Didn't know about the personalized NPO weblink
26. Did you use the embed donation form feature?
Yes
No
Don't know how to embed
VISIBILITY
THE FOLLOWING ARE QUESTIONS ADDRESSING THE TOOLS YOU USED TO INCREASE
VISIBILITY ABOUT YOUR ORGANIZATION.
27. How skilled in social media were you BEFORE the BIG Day of Giving?
Highly skilled
Skilled
Neutral
Unskilled
Highly unskilled
28. How skilled in social media were you AFTER the BIG Day of Giving?
Highly skilled
Skilled
Neutral
Unskilled
Highly unskilled
29. Was this your first time using social media for a fundraising campaign?
Yes
No
30. If you did not use social media during the BIG Day of Giving, please tell us why. Check all that apply.
Not enough training
Not enough staff or volunteers
Not comfortable in that platform
Don't believe it will work for us
Not interested
Please explain your answers.
31. Please indicate the top social media platforms you used for your BIG Day of Giving campaign. Check
all that apply.
Facebook
Twitter
Vine
LinkedIn
Pinterest
Instagram
YouTube
Blog
Other
If other please specify
32. How effective was each social media platform for your organization DURING the BIG Day of Giving?
Highly effective
Facebook
Twitter
Vine
LinkedIn
Pinterest
Instagram
YouTube
Blog
Other
If other please specify
Effective
Neutral
Ineffective
Highly
ineffective
N/A
33. If you purchased social media ads (e.g. sponsored or boosted posts), how effective were they?
Highly effective
Effective
Neutral
Ineffective
Highly ineffective
N/A
34. Did you use other methods to create visibility? Please describe what else you used. Check all that
apply.
Direct mail (e.g. letters, postcards)
Organization email campaign
Board reached out to their own networks
Issued our own press release
Engaged directly with media
Hosted events before May 5th
Created a unique BIG DoG-themed campaign (if so, please describe in "other" box below)
Other
Other (please specify)
35. Did you integrate these other methods with social media?
Yes
No
If yes, what social media platform(s) did you use?
36. Did you engage with the media prior to or during the BIG Day of Giving?
Yes
No
37. If you engaged with the media, either before or during the BIG Day of Giving, please indicate which
media platform you engaged with. Check all that apply.
TV
Print
Online
Radio
Other (please specify which channels, e.g. KCRA)
38. From your perspective, what global advertising methods (as utilized by the organizers of the BIG Day
of Giving) were most effective in reaching donors?
Extremely effective
Facebook
Twitter
Vine
LinkedIn
YouTube
Email (i.e., The Bark! enews or personal email
from someone)
Online news
Radio
TV
Direct mail (i.e.,
postcards, letters)
bigdayofgiving.org
Billboard
Print
Blog
Other
Other (please specify)
Very effective
Effective
Somewhat effective
Not effective
39. Do you have any tips to offer about the methods you used to increase visibility? What did you learn
about your experience seeking maximum visibility?
BOARD, DONOR, COMMUNITY ENGAGEMENT
THE FOLLOWING QUESTIONS ADDRESS ENGAGEMENT WITH YOUR BOARD, DONORS, AND
LOCAL COMMUNITY. MANY OF THESE QUESTIONS ARE REQUIRED.
* 40. Please rate the level of your board's engagement for the BIG Day of Giving. "Engagement" is described
as either being an ambassador for BIG Day, asking others to give, making a donation etc.
Highly engaged
Engaged
Neutral
Disengaged
Highly disengaged
Comment
* 41. How did your board participate in the BIG Day of Giving? Check all that apply.
They did not participate
Made a donation
Emailed their networks
Hosted or helped with an event
Helped with the Giving Edge portrait
Participated on social media
A board member was our Team Captain
If other please specify
* 42. What percentage of your board gave to your organization on May 5th?
100%
Between 75%-99%
Between 50%-74%
Between 25%-49%
Between 10%-24%
Between 1%-9%
No one on my board made a donation
* 43. Was this donation from your board an additional gift to their annual contribution?
Yes
No
I don't know
* 44. If a board member donated to your organization, what was the average donation size per board
member?
$25-$49
$500-$999
Over $10,000
$50-$99
$1,000-$2,499
There were no board member
donations
$100-$249
$2,500-$4,999
$250-$499
$5,000-$10,000
I don't know
Comment
* 45. Please tell us what you did to engage your board.
* 46. Please take a look at your donor data and tell us what percentage of your donors were NEW to your
organization.
Less than 10%
Between 10-25%
Between 25-50%
Between 50-75%
Over 75%
* 47. Please take a look at your donor data and tell us what percentage of your donors were LAPSED, i.e.
you had not heard from them in at least 2 years.
Less than 10%
Between 10-25%
Between 25-50%
Between 50-75%
Over 75%
* 48. For organizations that participated last year, how many of your 2014 BIG Day of Giving donors gave to
you again at some point during the remainder of the 2014 calendar year?
I did not participate last year
10% or less
Between 11-25%
Between 26-50%
Between 51-74%
75% or over
* 49. For organizations that participated last year, how many donors from the BIG Day of Giving in 2014
donated to you again specifically for this year's BIG Day of Giving on May 5th?
I did not participate last year
10% or less
Between 11-25%
Between 26-50%
Between 51-74%
75% or over
* 50. How did you thank your donors? Check all that apply.
Immediate shout-out on social media
Sent personal email or thank you card
Sent a gift
Made a personal phone call
Sent an email
We still need to follow-up with our donors
Other
If other please specify
* 51. How do you plan to engage with your donors over the course of the coming year? Check all that apply.
Add to prospect or mailing list
Invite to future program-related events
Invite to annual gala or fundraiser
Host a special post-BIG Day of Giving thank you event
Set up a 1:1 meeting
Other
If other please specify
52. What other partnerships did you engage in? Check all that apply.
Local businesses
Other participating nonprofits in the BIG Day of Giving
Civic and service organizations (i.e. Rotary clubs)
Community-based organizations (i.e., churches, neighborhood groups)
Volunteer organizations
Local government
Other
If other please specify
53. If you had an event, did it result in any of the following? Check all that apply.
More donations
Increased awareness of your organization
Media coverage
A greater social media presence
More volunteers
New board members
No event
If you had an event, please describe it including the title, time of day, activities, and number of attendees/participants.
OVERALL SATISFACTION AND RECOMMENDATIONS
WE ARE INTERESTED IN YOUR OVERALL SATISFACTION AND RECOMMENDATIONS FOR THE
FUTURE.
54. Please rate your satisfaction with the BIG Day of Giving, overall, in the following areas
Highly satisfied
www.bigdayofgiving.org (i.e.,
website for information,
leaderboard, high volume giving
portal)
Personalized NPO weblink (i.e.,
givelocalnow.org/nameofyourNPO)
Access to donor data
GivingEdge portraits
Number of participating nonprofits
Communications from organizers
Effectiveness of marketing by your
organization
General awareness marketing by
organizers
Effectiveness of your social media
presence
Effectiveness of organizers' social
media presence
Traditional media presence
Customer service by event
organizers
Challenge prizes
Prorated incentive pool
The start and end time of BIG Day
of Giving (12:00am to 11:59pm)
Total raised for 529 nonprofits
Comments
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
* 55. How important is it to you to be a part of a national giving day?
Very important
Important
Neutral
Of little importance
Unimportant
Please share your thoughts about this topic
56. How important is it to you to be able to secure your own nonprofit specific match?
Very important
Important
Neutral
Unimportant
Very unimportant
N/A
Please share your thoughts about this topic
57. How important are the following to you for future BIG Day of Giving campaigns?
Very important
Pledges
Company matches
Offline donations (e.g.
taking checks)
Incentive prorated pool
Prize challenges
Including Paypal or
other payment methods
Please share your thoughts about this topic
Important
Neutral
Of little importance
Unimportant
58. Has the BIG Day of Giving replaced a previous fundraising event or campaign?
Yes
No
If yes, please tell us what it has replaced and why
* 59. Please state whether you agree with the following statements as to how participation in the BIG Day of
Giving has impacted your organization.
Strongly agree
Board engagement is
stronger
Donor engagement is
stronger
Social media presence
is stronger
Marketing strategies are
more clear
Better clarification of
organizational needs
Better clarification of
programmatic needs
Volunteer needs are
better defined
Collaborative
opportunities with other
nonprofits and
community partners
have increased
Collaborative
opportunities with
businesses have
increased
Fund development
strategies are more
focused
Relationship with
Sacramento Region
Community Foundation
is stronger
Relationship with Placer
Community Foundation
is stronger
Agree
Neutral
Disagree
Strongly
disagree
Not sure
Strongly agree
Agree
Neutral
Disagree
Strongly
disagree
Not sure
Relationship with Yolo
Community Foundation
is stronger
I understand the
GiveLocalNow initiative
Other
60. As a result of participating in the BIG Day of Giving, please share any interesting stories that occurred
for your organization.
61. We are always interested in learning more in order to improve future efforts. Please take a few
moments to briefly share some ideas you may have that were not otherwise answered in previous
questions.
62. We would like to hear, in your own words, how the BIG Day of Giving impacted your organization.
* 63. Do you plan to participate again next year?
Yes
No
Maybe
Comment (If you selected "maybe", please specify)
64. Please identify your organization to participate in a drawing of $500 (optional).
THANK YOU!