Public Meeting Presentation

Transcription

Economic Development Strategic Plan
for the City of Lancaster, Pennsylvania
Building on Strength:
NEGOTIATING FROM A POSITION OF ADVANTAGE
Workshop #5 Presentations /
Public Meeting #3
March 19, 2015 – Updated March 25, 2015
Mahan Rykiel Associates
Arnett Muldrow Associates
RGS Associates
#BuildingOnStrength
PLAN FUNDERS
Lead Sponsor
The Steinman Foundation
Pacesetters
City of Lancaster
Franklin and Marshall College
High Company LLC
Lancaster General Health
Urban Land Institute
Planners
Lancaster City Alliance
Lancaster County Community Foundation
Lancaster County Solid Waste
Management Authority
PPL Corporation
UGI Utilities
Investors
Benchmark Construction
Dennis Cox
Irex Corporation
Dianne and Craig Roda
Felicia and Bob Shoemaker
Gloria and Scott Smith
Wohlsen Construction
AGENDA
1. Comments/Reaction from Public Meeting
2. Report Format
3. Comment Incorporation
4. Plan Aspirations
5. Strategies – Targeted Discussion
6. Next Steps
Analysis - Input “At a Glance”
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Significant Private Sector Partners: Engaged “legacy” institutions
Attract Investment: Major goal – can’t lose this focus
Engagement/Collaboration: Engage anchors/key players
Development Opportunities: Major and minor; improve process
Entrepreneurialism: Facilitate organic growth; creative/technology fields
Extension of Downtown: Commercial hubs; clean/safe; uniqueness; events
Diversity: Selling point; preserve and increase
Streets: Walkability; bike-ability; transit connections
Business Dev.: Tools/tactics; access to resources; workforce development
Tourism: Work with County; increase hotels; leverage assets/cultural
Food: Increase diversity/ethnic diversity; healthy eating; economic driver
Housing: Target annual goals; provide at all levels
Stabilizing Commercial Hubs: Addressing the impact of poverty
Market Overview
Retail
Office
Residential
Hotel
Primary
Commercial Hubs
(Beyond Downtown)
Lancaster City is a vibrant urban
community where people choose to live,
work, worship, learn, play, and celebrate
our diverse heritages.
Lancaster City is:
• A friendly environment in which to
promote business development and
retention, job creation, technology and
research industries, and investor
activity;
Lancaster City is:
• The dynamic hub of Lancaster County’s
financial, legal, medical, educational,
and governmental activities; and
• An exceptional destination and special
experience for residents and for visitors
from the northeastern US and
throughout the world who are attracted
to Lancaster’s heritage, arts, cultural,
unique retailing, and entertainment
activities.
Lancaster will leverage its track record of
success to foster continued economic
development throughout the community,
cultivate an environment that attracts
entrepreneurs and investors to a world
class mid-sized city, and continue to lead
the region and nation as a model for
successful urban revitalization.
Plan Aspirations /Target Outcomes
(Lancaster City)
Plan Aspirations
• Attract and retain talent to the City of Lancaster.
• Leverage educational and healthcare institutions as ways to foster talent.
• Provide equitable opportunities for all Lancastrians.
• Provide an environment where local businesses can grow and thrive
• Be a national model for urban development and growth.
Plan Aspirations /Target Outcomes
(Lancaster City)
Target Outcomes By 2030 - Lancaster City Will Have:
• $1 Billion in private capital investment.
• Private investment will be leveraged by public infrastructure at a 20 to 1
ratio.
• An increase in the per capita income to 70% of that of Pennsylvania.
• 300 new hotel rooms in the downtown core and commercial hubs.
• ______ new residential units. ***
• ______ square feet of new and renovated retail/restaurant space in the
Downtown and commercial hubs.***
• Absorption/creation of ______ square feet of office and flex space.***
*** Residential, Retail and office outcomes are still under development and will
be available as part of the final plan.
WORKING STRATEGIES AND
RECOMMENDATIONS
Building on Strength: Collaborating for a Healthy Community
Strategy 1 | Expanding Success: Traditional
Economic Development Investment
Strategy 2 | Embracing the Collaborative Economy:
Cultivating Entrepreneurs (Creative and
Technology)
Strategy 3 | Leveraging the Brand:
Marketing Lancaster City
Strategy 4 | Quality of Life:
Reinforcing District Identities
STRATEGY 1 |
Expanding Success
STRATEGY 1 |
Expanding Success: Traditional Economic
Development Investment
A. Market District
B. Investment Sites
C. Business Registration
Program
D. Development
Clearinghouse
E. Building the Market
F. Land Bank and Community
Land Trust Subsidiary
G. Plan Funding
Primary Application Area
Future Opportunity For Market District
North Queen
East King
MARKET DISTRICT
South Queen
West King
North Queen
Market
Gateways
P
East King
MARKET DISTRICT
South Queen
West King
Market District
Market District
1. Use a public market as a hub or potential partner
2. Sometimes oriented more toward wholesale than
retail
3. Co-locate food related and complementary uses
centered within the district
4. Often include commercial kitchen space to take
value added products to market
5. Alternate (or complementary) potential for a display
kitchen with cooking classes for consumers
6. Potential to relate to culinary programs at
institutions of higher learning
Prince Street
Garage
West Orange
East Orang
North Queen
Potential
Micro-Retail
MARKET DISTRICT
STRATEGY 1 |
A. Market District
B. Investment Sites
Program
D. Development
Clearinghouse
G. Plan Funding
STRATEGY 1 |
A. Market District
B. Investment Sites
Program
D. Development
Clearinghouse
G. Plan Funding
LNP SITE
East King
Historic
Printing
Plant
Potential
Mixed Use
Developme
nt
South Queen
West King
Southern
Market
Potential
Parking
Resource
LNP SITE
Swann
Hotel Site
Historic
Printing Plant
Preserved
Southern
Market
Potential
Parking
Resource
LNP SITE
PENN SQUARE MIXED USE OPPORTUNITY
East King
West King
South Queen
Marriott /Convention
Center
Long-Term Mixed
Use Opportunity
(Wrap Parking)
PENN SQUARE MIXED USE OPPORTUNITY
Façade, Lighting and
Potential Paving
Enhancements Along
Water Street
Shared
Parking
Opportunity
Infill
Opportunity
WEST KING
BULOVA SITE
Long-Term
Potential Infill
Opportunity
West Chestnut
Galler
y Row
300 Bloc
North Queen
North Prince
West Walnut
East Walnut
Infill
Opportunity
Office and/or
Residential Opportunity
Above Parking Deck
East Chestnut
Infill
Opportunity
Marion Street
Extension (Pedestrian)
on lower level.
Existing Bulova
Building or
Replacement
BULOVA AND RRTA SITES
East Orange
CITY CROSSINGS LOT AND HDC INFILL
300 Block North Queen
HDC
Residential
Opportunity
(Wrap Parking
Deck)
HDC
North Prince
West Walnut
East Walnut
Senior Housing
Opportunity
West Chestnut
East Chestnut
Residential
Opportunity
(Wrap Parking
Deck)
Senior Housing
Opportunity
N O T E : C O N C E P T U A L — F O R D I S C U S S I O N P U R P O S E S O N LY
F&M Athletic
Fields
Connectivity and
Public Realm
Framework
LGH / MixedUse Campus
NORTHWEST TRIANGLE
LGH
Opportunity for Low or
High Density Mixed-Use
Development in Walkable
Environment
Opportunities for
Future Structured
Parking Resources
AMTRAK
TRAIN STATION AREA
Long-Term
Commercial
Development /
Short Term Surface
Parking Opportunity
STRATEGY 1 |
A. Market District
B. Investment Sites
•
Small Scale Interventions
•
Long-Term Infill Potential
Program
D. Development
Clearinghouse
G. Plan Funding
Manor
East King
New Holland
South Prince
South Duke
Precedent: Potential for Short-term Interventions (Site Enhancements)
Infill
Opportunity
Gateway
Opportunity
Burle
Center
Future Northwest
Greenway Trail
Infill
Opportunity
McCaskey High
School
Urban Place
Infill
Opportunity
Explore Potential Trail
Continuation with
Property Owner
East Walnut Gateway
Opportunity
NEW HOLLAND / EAST WALNUT
Urban Place
Future Northwest
Greenway Trail
Explore Potential Trail
Continuation with
Property Owner
Potential
Parking Deck to
Serve Multiple
Businesses
Future Northwest
Greenway Trail
Potential Infill
Oriented to
Street
Potential Realignment
of North Ann Street to
Create Pocket Park
Infill /Gateway
Opportunities
Future Northw
Greenway Tra
Infill
Opportunities
McCaskey High
School
Potential Parking Deck to
Serve Multiple
Businesses
Urban Place
Existing
Potential (Long-Term
Enhancements)
EAST WALNUT
Existing
Potential (Short-Term
Enhancements)
NEW HOLLAND
Potential (Short-Term
Enhancements)
Potential (Long-Term Infill)
NEW HOLLAND
New Holland – Northeast Revitalization Initiative (Infill Oppportunities)
Crystal Park
Opportunity for
Consolidated Parking
Rodney Park
Infill Development and
Parking Resource
Opportunity
Kunzler
Infill Development
Opportunities
MANOR
Rodney
Park
Opportunity for
Consolidated Parking
Infill Development and
Parking Resource
Opportunity
Kunzler
Infill Development
Opportunities
MANOR
Streetscape
Enhancement
s at Surface
Parking Lots
Gateway
Enhancements
Infill Development
Opportunities
MANOR
Existing
Potential (Long-Term
Infill)
MANOR
Brewery/Restaurant
Expansion
Pedestrian
Connection
Brandon
Park
Iron Works
(Lancaster City
Business Park)
Façade/Business
Enhancements
Potential LongTerm
Redevelopment/Infi
ll Development
South Prince / South Queen
Primera Iglesia
Hispana
Advanced
Manufacturing
Center
“South Duke
Square” (Potential
formalized event
space)
Potential
Redevelopment
Potential Housing
Potential
Redevelopment
Conestoga Plaza
SOUTH DUKE
SOUTH DUKE
STRATEGY 1 |
A. Market District
B. Investment Sites
Program
D. Development
Clearinghouse
G. Plan Funding
STRATEGY 1 |
A. Market District
B. Investment Sites
Program
D. Development
Clearinghouse
G. Plan Funding
Building the Market
1.
2.
3.
4.
Façade Grant Program
Façade Master Plan
Urban Infrastructure Grants
Lancaster High Speed Wireless Internet (in
Progress)
East and West King: Façade Opportunities for Traditional Structures
Opportunity for “Façade Master Plan” – Significant Impact in Concentrated Area
STRATEGY 1 |
A. Market District
B. Investment Sites
Program
D. Development
Clearinghouse
G. Plan Funding
Land Bank/Community Land Trust Subsidiary
Rose Street Housing
Co-Op, Burlington, VT
Hybrid of Community Land Trust and Artist housing:
http://www.getahome.org/get-a-home/cooperative-housing/rose-streetartists-co-op
STRATEGY 1 |
A. Market District
B. Investment Sites
Program
D. Development
Clearinghouse
G. Plan Funding
Plan Funding Program
1. Compelling statement of needs and opportunities
2. Multiple-year program
3. Varied Applications
4. Feasibility to determine applications with the most
traction
5. Explore, Expand, and Promote Existing Funding
Options
STRATEGY 2 |
Embracing the Collaborative Economy
STRATEGY 2 |
Embracing the Collaborative Economy: Cultivating
Entrepreneurs (Creativity/Technology)
A. Bi-Annual Entrepreneurs
Forum
B. Lancaster Creative
Spaces Initiative
C. Neighborhood Healthy
Food Initiative
Coworking Spaces
1.
2.
3.
4.
5.
6.
7.
One of the fastest growing trends in the US for the office
market.
Major publications (Money, Forbes, Inc) agree that they are
not a fad.
Coworking takes on many forms. (Examples to follow)
Commercial Real Estate Development Association report:
Between 2005 and 2014 the number of coworking spaces
has gone from 1 to 781.
Deskmag: 60% of existing coworking spaces will expand in
2015.
Deskmag: 4.5 new coworking spaces are being created
each day and 245 people become members globally each
day.
4th annual Global Coworking Unconference Conference in
May (Berkeley).
Coworking Spaces – The Semantics
1.
2.
3.
4.
Coworking Spaces
Incubator Spaces
Accelerator Spaces
Makerspaces
Any of these spaces could be combined, modified,
expanded and molded to suit the needs of
Lancaster
STRATEGY 2 |
Forum
Spaces Initiative

Lancaster Innovation Center

Harvest Park Lancaster

The Lancaster Arts Lab
Food Initiative
1. Opportunity for coworking “hub” for Lancaster.
2. Creative and technology-based fields
3. Downtown core or edge of downtown-transition to
commercial hub.
4. Not a replica of existing coworking spaces
5. Includes higher education partners
•
•
•
Foster a stronger stakeholder partner
Create stability/long-term sustainability
Provide a variety of spaces catering to different needs
6. Provide support and help facilitate organic growth
already occurring
Coworking Spaces
•
•
•
•
Impact Hub, Worldwide:
• Promotes social entrepreneurship
• Certified B Corp
• Part innovation lab, part business
incubator, and part community center
•
•
•
Benjamin’s Desk,
Philadelphia
http://benjaminsdesk.com
The Bureau, Indianapolis
http://hingebureau.com
CoCo, Minneapolis:
http://cocomsp.com/
Cowork Frederick,
Frederick, MD:
http://www.coworkfrederick.com
NEXT Innovation Center,
Greenville, SC:
http://www.greenvillenext.com/
NextSpace, Multiple
Locations: http://nextspace.us/
Workbar, Boston and
Cambridge, MA:
http://workbar.com/
New Leaf Initiative, State
College, PA:
• Serves as a central
portal for plugging in to
the community’s
innovation ecosystem
STRATEGY 2 |
Forum
Spaces Initiative



Food Initiative
1. Space to connect farmers to the food
user/consumer.
2. Includes focus on building the local
workforce.
3. Could involve many different partners
including ASSETS Lancaster, CFF and SACA.
4. Potential location should be oriented toward the
southern portion of the City to provide
access to employment base.
STRATEGY 2 |
Forum
Spaces Initiative



Food Initiative
1. Many different formats:
•
•
•
Studio space with gallery
Living, studio, and gallery
Makers space, studio, buyers market
2. Many entirely privately funded ventures, some associate
with institutions of higher education or private nonprofit.
3. Natl. consultation and support available: Art Space out
of Minneapolis.
1. Could be Gallery Row expansion linking to growth
of PCAD or nearby Manor/West King Commercial
Hubs.
2. Could be residential or mixed-use development.
3. Might simply be joint studio/gallery space.
4. Explore possibility of partnering with PCAD and
other arts organizations on development over
time, recognizing future need for expanded student
residential opportunities.
STRATEGY 2 |
Forum
B. Lancaster Creative Spaces
Initiative
Food Initiative
STRATEGY 3 |
Leveraging the Brand
STRATEGY 3 |
Leveraging the Brand:
A. Locate Lancaster
Residential Initiative
B. Locate Lancaster Economic
Development Initiative
C. Continue Effort to Build the
City Brand for Tourism through
LOOP
D. Explore Ways to Foster
Partnerships between LOOP
and Discover Lancaster
Locate Lancaster Residential Initiative
1. Expand employer assisted housing programs
(LGH’s “Home in the City Program” and F&M’s
“City Life” Program)
2. Complement housing initiatives with housing
strategy that actively markets living in the city
•
•
•
•
Preserve/expand affordable housing options
Promote diversity and strengthen families
Advertise city living through LOOP, development investment package, etc.
Coordinate with LHOP
3. Link housing with essential support services
4. Connect residents to economic opportunity
5. Promote positive messages about the schools –
testimonials from parents and successful grads
STRATEGY 3 |
A. Locate Lancaster Residential
Initiative
City Brand for Tourism through
LOOP
Locate Lancaster Economic Development
Initiative
1. Message: “Be successful in Lancaster City”
2. Initiate and coordinate a partnership among
the various marketing organizations (LOOP,
Fig, et al.)
3. Reduce, remove or demystify barriers to
investment; connect businesses to resources
West Des Moines, Iowa
www.PositionedPerfectly.com
STRATEGY 3 |
A. Locate Lancaster Residential
Initiative
City Brand for Tourism
through LOOP
Continue Effort to Build the City Brand
for Tourism through LOOP
1. Continue to implement the current initiatives
2. Promote events and activities under a united
brand system.
3. Work in partnership with the CVB and private
sector partners such as FIG.
4. Strategic placement of marketing pieces that
provide an overall message of success in the
core of Lancaster including events and
activities outside of downtown.
STRATEGY 4 |
Quality of Life
STRATEGY 4 |
Quality of Life: Reinforcing District Identities
A. Foster Commercial Hub
Identities as Being Part
of the “A City Authentic
“ Brand
B. Street Network and
Improved Accessibility
C. Commercial Hub Partner
Organizations
STRATEGY 4 |
Identities as Being Part of
the “A City Authentic “
Brand
Organizations
STRATEGY 4 |
Brand

Two-Way Street
Conversions

Circulator

Bicycle Network

Gateways and Streetscapes
Organizations
Planned 2Way Street
Conversio
ns
STRATEGY 4 |
Brand

Two-Way Street Conversions

Circulator

Bicycle Network

Organizations
Potential
Initial
Van/Shuttle
Service
STRATEGY 4 |
Brand


Circulator

Bicycle Network

Organizations
Long-Term
Expanded
Network
Circulator Potential
1. Potential Phased
Approach
– Begin with Rubber
Wheel
2. Connect Train Station to
Downtown and to Multiple
Commercial Hubs
3. Funding Precedent:
– Transit Agency
– Private Sector
X
– Public Entity
– Combination, split funding
– Dedicated Grant funding
– Tax increment funds from
redevelopment; Parking
revenues
Bike Accommodations
Bike Shares
STRATEGY 4 |
Brand


Circulator

Bicycle Network

Organizations
Potential Considerations for Cycle
Plan, Speck & Associates
1. Adopted Streetscape Design
Guidelines
2. Recommendations from NE
and SW Revitalization
Initiatives (can be models for
other districts)
•
Façade/Street Lighting
•
Street Trees
•
Green Infrastructure
Solutions
3. Walkability/Safety
4. Enhanced Pedestrian Activity
5. Trash/Litter Solutions
STRATEGY 4 |
Brand


Circulator

Bicycle Network

Gateways and
Streetscapes
Organizations
Potential Considerations for Cycle
Plan, Speck & Associates
Parklets / Pop-Up Parks
STRATEGY 4 |
Brand


Circulator

Bicycle Network

Organizations
#BuildingOnStrength
NEXT STEPS
Next Steps
1. Respond to Comments
2. Continue to Refine Report Format /
Executive Summary
3. Refine Plan Graphics
4. Prepare and Deliver Final Document – Mid
May, 2015
#BuildingOnStrength
THANK YOU!
#BuildingOnStrength
DISCUSSION

Public Meeting Presentation

Transcription

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