The MileOne Ambassador Program

The MileOne Ambassador Program
After more than 730 sales and hundreds of satisfied service and parts
customers, the MileOne Ambassador Program is a huge success. Now it’s
time for you to take advantage of the benefits and register your card today
at www.MileOneAmbassador.com.
Registering your card activates it and allows you to take advantage of all
the great savings and privileges you deserve as an Ambassador. Don’t
wait until you’re ready to make a purchase or service visit.
Register Today!
Baltimore, MD
PERMIT NO. 8852
P AI D
PRESORTED
FIRST CLASS
U.S. POSTAGE
23 Walker Avenue
Baltimore, MD 21208
The MileOne Ambassador Program
the insider
Issue
The MileOne Ambassador Program Newsletter
28
September
The New MileOne.com
Providing customers access to the automotive industry on their terms.
Staying ahead in the technology race has
always been a goal for everyone at MileOne.
One highly important factor in this goal is to
provide, and maintain a state-of-the-art website.
By providing customers with everything they
are looking for and much, much more you have
the opportunities to create unique online experiences and offer options and services that the
competition only dreams of.
Recently, MileOne Automotive’s main website
MileOne.com went live with a new look and
new hosting partner, AutoOne Media, who have
redesigned and are now hosting all of MileOne’s 94 new and used car websites covering
our 28 manufacturers. The change in website
partners to AutoOne Media’s DealerPro Sites
was driven by a need to have cutting edge
websites. Sites with technological advancements increase their rank, organically, with
the major search engines, especially Google.
The new improvement also allows MileOne the
flexibility to explore the rapidly expanding web
2.0 technologies such as RSS feeds, video
and blogging on which many of our consumers
rely.
“As a company, we are committed to providing
our customers access to the automotive
industry on their terms. It’s not just part of
our mission statement – we live by it and the
change to AutoOne reflects this commitment,”
says MileOne’s Chief Marketing Officer, David
Metter. “Over the last few years, we have been
implementing online tools such as instant
financing approval, trade value estimators,
and new and used car videos that help our
consumers do business with us from the ease
and comfort of their home or office. In the
last year, we realized we needed a website
provider that allowed us to not only easily integrate these current tools, but many others like
vehicle RSS feeds, comprehensive research
videos and data for new and used cars and
trucks, CarFax certified vehicle listings, better
send to mobile incorporation and much more.
We believe buying a car should be easy as 1,
2, 3 and you will see this theme integrated
throughout our new websites.”
The new website launch is just the first of
a month-long rollout orchestrated by Jeff
Kershner, the eCommerce Manager at MileOne
and the team at AutoOne. This month, all
MileOne hub sites, including HallAuto.com,
MotorWorldGroup.com, and BaltimoreSaturnRetailers.com; the individual dealership sites
for the 65 franchises; MileOne Service.com
and the redesigned MileOneParts.com will
have changed over to AutoOne’s DealerPro
platform. The switch gives the sites an exceptionally strong foundation for site optimization
and will allow MileOne to consolidate many of
their compliant sites.
“Working with AutoOne on this transition has
been great. Both companies see the value in
having sites that allow customers to get to the
information they want quickly – which is what
search engine optimization is all about,” says
Kershner. “No customer wants to go to a million
different sites and pages to research their
vehicle and with the new MileOne.com, they
won’t have to. Car shoppers can use our great
vehicle comparison tools and videos to decide
which new or used car or truck they want, then
with our easy inventory search they can locate
which dealership has that vehicle, fill out an
online credit application for instant approval,
get their trade value estimated and set an
appointment to test drive their new car all from
the site. Once they purchase the car, they can
go back to MileOne.Com to schedule their first
service appointment and buy accessories for
their new ride! It’s not total transaction online
yet, but it’s getting close!”
If you haven’t taken a test drive of the all
new MileOne.com we invite you to check it
out now and see all of the new changes and
improvements.
| 2009 Ford Flex
Ordinary Never Saw It Coming.
RSC electronic stability program across
the range, along with six airbags.
The options list is long, presumably to
suit the varying needs of families, and
is comprised of niceties such as interior refrigerator, second-row footrests,
Ford Sync in-car communications and
entertainment system, capless fueling, a
2,300-song MP3 player, voice-activated
DVD navigation system, ceiling mounted
CD/DVD player, programmable ambient
interior lighting and a Multi-Panel Vista
Roof.
The Flex SE is equipped with the usual
Say hello to Ford’s newest family-friendly
with a striking design that looks great on
creature comforts such as power acces-
vehicle…the 2009 Flex. Call it a full-sized
the road and at home for today’s modern
sories and A/C, while the SEL adds
station wagon if you will—though Ford
American families,” said Mark Fields,
Dual-Zone Electronic Automatic Tempera-
would prefer not to, opting for a full-size
Ford’s president of The Americas.
ture Control, 10-way power heated driver’s
crossover moniker instead – the Flex
seat and six-way power heated seat,
effectively fills the hole left by the Free-
Powered by Ford’s award-winning 3.5L
EasyFold 2nd row seats, a six-CD Sirius
star minivan in Ford’s line-up.
DuratecV6 engine making about 260hp,
Satellite radio and brighter exterior thanks
the boldly-styled people-mover will feature
to some chrome accents. The Flex Limited
Available in SE, SEL and Limited trims,
a standard seating capacity of six, with an
jazzes up the looks even more with the
the Crossover Utility Vehicle (CUV) is the
optional split bench seat in the second
larger, 19-inch polished wheels and even
newest in Ford’s expanding and successful
row upping that number to seven. The only
more chrome accents, heated and leath-
range of crossovers.
transmission option for now is a six-speed
er-trimmed seats in the first two rows,
auto, suggesting relaxed highway cruising
HID headlights and LED taillights, Ford’s
and associated fuel economy.
Sync Bluetooth – and digital audio device-
“The new Ford Flex crossover is a gamechanger. It’s the first vehicle of its kind
interface system, and Power Liftgate.
that combines seating for seven, interior
Safety is a huge factor for the Flex as well.
speciousness and surprising features
The Flex features Ford’s Advance Trac with
| Long Lasting Service
Heritage Chrysler Jeep’s impressive numbers
Due to the tremendous amount of
experience at the Chrysler Jeep store you
can expect nothing short of impeccable
customer service, which is exactly
what the Service Department has to
offer. There is such a level of expertise;
customers can rest assured that their
service appointments and repairs will go
smoothly.
A lot can be said about a company based
on the longevity of its employees. One
shining example of this comes from
Heritage Chrysler Jeep in Parkville. The
service department at this store has 9
member of the service team with at least
18 years at the store, for a combined total
of over 270 years of experience!
The impressive team is lead by Jim Abbott,
Service, Part and Body Shop Director, with
38 years with the company. Followed by:
Jack D’angelo – Service Technician with 38
years, Bob Burgess - Service Technician
with 37 years, Terry Leipold – Service
Advisor with 36 years, Rodney Freund
– Parts Manager with 32 years, George
Clifford – Service Advisor with 28 years,
Jim Garland – Shop Foreman with 25 years,
Donald Kelly – Parts Department with 20
years Ken Amos – Parts Department
with 18 years, respectively. In addition
there is a great number of staff with
between 10+ and 15+ years! This is an
amazing indication of great teamwork and
dedication.
“I believe the reason we have had
continued great customer service in our
Chrysler Jeep Service facility is due to the
fact that our employees have such great
tenure… I think it is truly remarkable that
so many people in the same department
stay at the same company for so long.”
said John Rooney, General Manager, of his
Service Department.
Congratulations to the whole Service
Department on their great service and
their remarkable accomplishment.
Heritage Chrysler Jeep
9219 Harford Road
Baltimore, MD 21234
1-888-774-1766
heritagejeepbaltimore.com
[
SEPTEMBER 2008
2009 FORD
FLEX
Hall Ford
12896 Jefferson Ave.
Newport News, VA 23608
1-866-252-3319
hallford.com
| Grand Opening At Heritage Honda Westminster.
New State of the Art Service Facility and All New Used Car Showroom
they do not have to walk outside into the elements
or search for their Honda. In addition, the service
lounge contains a Honda Genuine Accessories area
for customers to peruse the various options available for their Fit, Civic, Accord, Ridgeline, Odyssey,
CR-V or Pilot. Customers can select an accessory
and either purchase it right from the parts counter
located in the lounge or request installation during
service.
According to service manager, Adam Rew, “My
technicians are over-the-moon with the new facility.
It triples their working area and with the new technology like the $60,000 remote-controlled front-end
alignment machine and the road force balancing
machine that helps us replicate vibrations in vehicles
at certain speeds without having to take them out on
the road, we will save our customers and employees
time, money and heartache. In 2007, in spite of the
limited facilities, we were one of the top dealerships
Earlier this month, Heritage Honda of Westminster
renovations to both the service and the used car
officially began working out of their 18,000 square
buildings are just part of at three year multi-million
foot all new service center with state of the art tech-
dollar project that began in February of this year and
nology and twenty-one service bays including two
will extend through 2010, when we will completely
quick lube areas for their Express Service customers.
renovate our Honda new car showroom. We are doing
For the used car customer, a newly renovated Honda
this right and updating everything in the dealership
certified pre-owned building opened between the new
down to the signage.”
for customer satisfaction for our zone, which is a real
testament to the effort put forth by my entire team of
advisers, Honda certified technicians, cashiers and
parts personnel. I know with all of the new enhancements our customers will be overjoyed and not just
satisfied. I might have to call Honda North America
and have them add a new column to the survey!”
service facility and the Honda new car show room.
Service customers at Heritage Honda of Westminster
“These improvements are a needed step to keep up
will have two indoor heated/cooled service lanes for
with the commitment we make to our customers to
dropping off their vehicle, two waiting lounges, flat
provide the best Honda service around. We spared
screen TVs, free wireless access throughout the
no expense to make sure both our service employees
service waiting area, a children’s play area and a
and customers enjoy working and servicing with our
refreshment center. For evening pick up, customers
dealership,” said general manager, Rob Long. “The
will be treated to a valet service for their vehicles, so
Heritage Honda Westminster
580 Baltimore Boulevard
Westminster, MD 21157
1-877-854-6351
heritagehondawrstminster.com