SprinG 2014 - Giftware News

SprinG 2014
spring 2014
We have never forgotten our roots as a bedding plant
business started by husband and wife team, Bob and
Sylvia Caldwell. The original scented envelope sachet
was Greenleaf 's first product, and continues to be our
nature-inspired signature. Since 1975, we have refined
our expertise in fragrance, color, product formulation,
packaging and trends to transform into one of the largest
home fragrance manufacturers in the United States.
Still family-owned and operated, Greenleaf is sold in
over 90 countries around the world, and continues
to focus on quality products and fragrances. We promise
to continue delivering the signature quality that you have
come to expect from Greenleaf for over 35 years.
Made In The USA Since 1975
Sold In Over 90 Countries
WHAT'S NEW
new for spring
Spring's best
Stock up with fragrances that are seasonal best sellers!
First Blush is a soft and dreamy floral that has been adopted
by brides as a signature wedding scent, while Garden Breeze
ushers in the sweet smell of spring, blooming with airy hues
and cheerful fragrance. Haven, a Greenleaf fan favorite,
offers a fresh and breezy option that will sail off of shelves!
Add zest with bright new Citrus Samba, ripe for spring!
citrus samba
TM
Inspired by playful rhythms and energetic hues, Greenleaf lures the senses in
a pulsating spell with a new fragrance that is full of brilliance and passion.
29
sachet use
2
All available in our 100 slim sachet giveaways.
Use to promote the season's best picks. See page 14.
nO.
Use 101 ways
Find all 101 Ways to Use a Sachet at
www.greenleafgifts.com.
Overflowing with vivacious energy, Citrus Samba flirtatiously opens
with succulent grapefruit and whirls into fervent notes of rose. Hints
of amber swarm into a sultry crescendo, giving way to a tangy trio
of lime, mandarin, and orange.
new
PRODUCTS AVAILABLE IN CITRUS SAMBA
Large Sachet, Slim Sachet, Small Sachet, Signature Candle, Candle Tin,
Candle Cube ® Votive, Room Spray, Home Fragrance Oil,
Signature Reed Diffuser, Reed Diffuser Oil
3
SIGNATURE COLLECTION PRODUCTS
WHAT'S NEW
ProductS
Greenleaf’s Signature Collection offers a stylish shelf presence in a variety of fragrances
that make it easy to find the perfect gift.
See the full Signature fragrance range on pages 6-7.
Additional fragrances and products available in our Greenleaf Girl and Aroma Décor collections; ask us for details.
layering scents
Greenleaf combines fragrances inspired by nature
with beautiful, original artwork that gracefully wraps
each product for a Signature Collection that enhances
any decor. Whether you prefer the ambiance of a candle
flame, the satisfying burst of a spray, the quick effects
of oil, or the ease of our original sachet, we offer a
complete range of ways to enjoy your favorite
Greenleaf fragrances.
SachetS
Two 9-pack displays
(case of 18)
7.0 cu in / 115 ml
SLIM SACHET
12-pack display
5.5 cu in / 90 ml
SMALL SACHET
Two 15-pack displays
(case of 30)
0.68 cu in / 11.09 ml
candles
SIGNATURE CANDLE
A soy and vegetable wax blend in a rainbow of fragrances fill
our elegant logo-etched glass, which is boxed beautifully in a
sophisticated cream box detailed with our signature patterns.
Available in all fragrances. May assort a case pack of 6 candles.
9.5 oz / 270 g, burns 60-80 hours Testers Available
CANDLE TIN
Greenleaf’s signature patterns wrap our Candle Tin.
Makes a great gift and is sized for travel.
Available in all fragrances. Case pack of 4 tins.
6 oz / 170 g, burns 35-45 hours
CANDLE CUBE ® VOTIVE
4
3
HOME FRAGRANCE OIL
This "magic bottle" of pure fragrance is a simple, easy
way to quickly scent any room. See page 8 & 9 for uses.
Available in all fragrances. Display tray of 9 bottles.
0.33 fl oz / 10 ml
REED DIFFUSER OIL
Since Greenleaf created the original scented Sachet in 1975,
it has been our signature source of fragrance! In three different sizes –
Large, Slim, and Small – the Sachet can be used over 101 ways to
fragrance rooms, closets, office, vehicles, storage, pet areas and more.
Our original Greenleaf patterns fashionably cover each envelope,
and each envelope features one of our 101 sachet tips on the back.
Available in all fragrances.
LARGE SACHET
oils
Each are individually packaged in patterned boxes.
Available in all fragrances. Case pack display of 18 cubes.
2 oz / 56 g, burns 15 hours
Experience powerful fragrance when you use our
Reed Oil with new fiber reed technology (see page 11)!
Available in all fragrances. Case pack of 4 bottles.
8.5 fl oz / 250 ml Testers Available
SIGNATURE REED DIFFUSERS
Greenleaf's Signature Reed Diffuser offers bold fragrance
in a stylish package that fits any space.
Available in all fragrances. Case pack of 4 pre-filled diffusers.
4.2 fl oz / 124 ml Testers Available
sprays
ROOM SPRAY
Our aerosol Room Sprays offer an effective burst of scent
when you need to quickly add fragrance to a room.
Available in all fragrances. Case pack of 4 sprays.
6 fl oz / 177 ml Testers Available
LINEN SPRAY
Gently spritz a mist of our Linen Spray directly onto linens,
clothing and fabric upholstery for light, soothing fragrance.
Available in select fragrances: Blushing Tulips, Classic Linen, Garden Breeze,
Haven, Lavender, Orange & Honey, Pomegranate, Roses, & Seaspray
8 fl oz / 237 ml Case pack of 4 bottles.
potpourri
LARGE BAG
All botanicals are hand-placed in every bag to make
this the most beautiful potpourri on the market!
Available in select fragrances (see page 8). Case pack of 4 bags.
5" x 9" bag
Display Bags Available
5
SIGNATURE COLLECTION INDEX
Apple Spice
& Cinnamon
Ginger
Cinnamon™
Magnolia
River Mist™
sweet and spicy
sweet and spicy
fresh and clean
Ginger and citrus
brighten a blend of
cinnamon and spice
floral
Traditional apple
combined with cinnamon,
spice, and everything nice
Blushing Tulips™
Gracious™
Orange
& Honey™
Roses
sweet and spicy
fruit and vine
Vibrant fresh orange
blended with sweet
honey nectar
floral
Sweet and creamy
pumpkin, blended
into an elegant
fruit musk
Haven™
Pomegranate
Seaspray
fruit and vine
fresh and clean
floral
Spring tulips coupled with
sandalwood and musk
Soft, romantic
perfume of delicate
roses in bloom
new
Citrus Samba™
fruit and vine
fresh and clean
Grapefruit, rose petals and
warm amber with juicy lime,
orange, and mandarin
Seashore breeze blended
with lavender and jasmine
on a woody amber
musk base
Classic Linen™
Hope™
Radiant
Waters™
Tuscan
Vineyard™
fresh and clean
sweet and spicy
fresh and clean
fruit and vine
Exuberant and warm
blend of fresh fruits,
gentle spices and
sweet vanilla
Green spearmint
and eucalyptus
with muguet and
woody tonka
First Blush™
Island Sunset™
Vanilla
floral
Raspberry
Lemonade™
fruit and vine
fruit and vine
sweet and spicy
Spring air and clean water,
wrapped with sweet floral
and balsamic notes
new
White musk wraps a citrus
blend with notes of poppy
and floral blossoms at heart
Tropical island blend
with green marine and
a mix of red fruit musk
with passion fruits
Garden Breeze™
Jasmine
floral
floral
A romantic blend of jasmine,
rose and citrus with ylang
and woodsy notes
6
Amber moss blended
with citrus and apple,
and mixed with
lavender, spice,
and muguet
Classic magnolia
blooms
Pure, delicate jasmine
strikes a delightful and
timeless fragrance note
Gardenia
Lavender
floral
floral
White petals bloom into
a romantic bouquet, with
dewy green notes and musk
The calming essence
of lavender, relaxing
and pure
Blend of jasmine,
sandalwood and musk
Pomegranates
twisted with hints
of green apple
Full-bodied blend of
rich Tuscan grapes
on the vine
Pure, warm and
luxurious vanilla
Sun-ripened
raspberries paired
with fresh lemons
more to love
Experience how Aroma Décor
purifies the air and destroys odors
while providing lasting fragrance.
Visit www.greenleafgifts.com or
ask for our Aroma Décor catalog.
Which Greenleaf Girl are you today?
Express your Breezy, Cozy, Dreamy,
or Sassy personality through fragrance!
Visit www.greenleafgirl.com or ask for
our Greenleaf Girl catalog.
7
SIGNATURE COLLECTION
decorate with flair
pour on the power of pure fragrance
ISLAND SUNSET™
HAVEN™
CLASSIC WHITE
YELLOW FLEUR-DE-LIS
RASPBERRY LEMONADE™
MAGNOLIA
WHITE SCROLL
GREEN LEAF
All botanicals are
hand-placed in every bag
to make this the most
beautiful potpourri
on the market!
display tip
SEASPRAY
8
Potpourri sells best when customers can clearly
see the beautiful pieces. It also helps to feature
potpourri with coordinating home decor items,
so that they can visualize how to display it at home.
Create a display using potpourri in a pretty bowl
or vase, and change with the season. Our Signature
Vase (page 14) is a convenient display tool.
Merchandise Potpourri with Home Fragrance Oil,
as the oil can be used to refresh the botanicals.
WARMER + HOME FRAGRANCE OIL SETS
Discover one of the quickest ways to add pure fragrance to any room! Add a few drops
of Home Fragrance Oil to the bowl, turn on the switch, and as the oil warms it begins
to diffuse fragrance. Our plug-in electric warmers have a self contained heating element
that is safe and easy to use. Available in four styles, each gift-boxed as a set with one of
six popular oil fragrances, for 24 great options! (see styles above, fragrance options below).
approx. 4" bowl, 5" base One per case.
Classic Linen™
Hope™
Magnolia
Haven™
Lavender
Pomegranate
LAMP RING
Add a few drops of Home Fragrance Oil to this white bisque ceramic
ring, and place gently on cool light bulb in lamp. Lasting fragrance
will be released when lamp is on and bulb is warmed!
2 7/8" ring Case pack of 6 rings.
9
REED DIFFUSERS
Stylish reed diffusers
ATHENS™
3 1/8" x 5½"
AUGUSTA™
3 1/8" x 5½"
BALLARD™
3" x 5½"
CATE™
3½" x 4¼"
SIGNATURE REED DIFFUSERS
ELLIE™
2½" x 5½"
Greenleaf's Signature Reed Diffuser offers
bold fragrance in a stylish package that fits
any space. The chic square bottle has an
etched Greenleaf logo and is pre-filled with
Reed Diffuser Oil. Fiber reeds are included,
and each are packaged in a stylish box that's
perfect for gift-giving!
Available in all fragrances. Case pack of 4.
4.2 fl oz / 124 ml Testers Available
See the full Signature fragrance range on page 4
FIBER REEDS
HENNECY™
3¾" x 5¾"
KATHRYN™
3½" x 5½"
KERRINGTON™
3½" x 4½"
LAYNE™
3¼" x 4½"
Greenleaf offers fiber reeds that are an attractive natural
color, and designed with technology that provides
stronger fragrance and better product performance.
Fiber Reeds are included with every Decorative and
Signature Reed Diffuser, and are available in individual
Reed Replacement packs.
LINDSEY™
3¼" x 5½"
DECORATIVE REED DIFFUSERS
MANHATTAN™
3¾" x 5½"
10
MANNING™
4¼" x 5½"
MORROW™
3½" x 5¼"
MR. BOB™
4½" x 5¼"
OLIVIA™
3¼" x 5¼"
Our gorgeous Reed Diffusers are available in 20 exclusive
designs, made of ceramic or glass, and in a wide range of
colors and decorative styles. Reed Diffusers provide long
lasting aroma by combining new fiber reed technology
with quality fragrance oil. Each design is packaged with
reeds in a color-coordinated gift box, and comes with
choice of Reed Diffuser Oil.
See full range of designs at left.
fiber reed technology
You don't have to sacrifice style for science! Our quality
Reed Diffuser Oil fragrances get a powerful boost from
biodegradable Fiber Reeds, which provide double the
fragrance release through special technology!
Reeds are made in the USA
PARKER™
3¼" x 5¼"
ROLLINS™
3¾" x 4¾"
SMITH™
3¼" x 5½"
SULLIVAN™
3¾" x 4¾"
VAUGHAN™
4" x 5½"
Case pack of 12.
Make it personal
Visit your favorite monogram shop
to add personalized flair.
REED DIFFUSER OIL
Developed for use in our Reed Diffusers, this oil is
long-lasting and designed for quick absorption into
our fiber reeds. Perfect to refill any of our diffuser
containers.
Available in all fragrances.Case pack of 4.
8.5 fl oz / 250 ml Testers Available
11
DISPLAYS
a place to call home
PROVINCIAL DISPLAY
BOUTIQUE DISPLAY
SPINNER RACK DISPLAYS
The Provincial Display is crafted exclusively for
Greenleaf in a beautiful antique white finish.
Elegant mirrors enhance doors to storage at the
base. Topped off by a stunning metal logo sign,
attractive carved columns hold two shelves with
room to display an assortment of Greenleaf
products. The display is freestanding for access
to both sides, or can be placed against a wall.
82.5" tall x 42" wide x 21.75" deep
Our heavy-duty decorative metal Boutique
display is not only beautiful, it also allows
a customer to shop from all sides while
using minimal floor space. There's
even a storage bin at the base. Plus, it’s
so easy to put together that you can have
it up in minutes (no tools required)!
88" tall x 20" wide x 20" deep
Spinner Racks are made to
maximize impulse sales while
using minimal floor space.
Create a neat presentation and
encourage your customers to spin
and experience a broad selection
of fragrances. Place in high-traffic
areas for best results.
80" tall x 22" wide x 22" deep
10,000 GEP POINTS
Package shown: "4-Fragrance Boutique" at left.
Ask your Territory Manager for more details.
Package shown: "6-Fragrance Core Four Provincial"
at left. Ask your Territory Manager for more details.
12
*U.S. Pricing Only. GEP for U.S. customers only
display packages
4,000 GEP POINTS
2,000 GEP POINTS
Spinner Packages shown at left.
Ask your Territory Manager for more details.
To set you up for success, Greenleaf has created several Recommended Order
Packages for each of our displays! See more display options on the next page.
Ask your Territory Manager or Customer Service for more information on packages.
13
MERCHANDISING
tool kit
LE PETITE DISPLAY
The perfect display solution for countertops, and creating
special Greenleaf "outposts". The two-tiered shelves fit a
variety of Greenleaf products. Made of black coated metal
with silver-toned logo sign affixed to front. Easy to put
together and store, as shelves are completely collapsible.
16” w x 20” h (tallest point), shelves = 15” w x 6 1/4” d
Whether you are new to Greenleaf or have been with us since the beginning, we are committed to our retailers by providing products,
tools, and materials that help set you up for success. Since little details are so important, consider all the ways to enhance your
Greenleaf product presentation with the testers, displays, and signage shown on these pages.
75 GEP POINTS
PRODUCT TESTERS
1,500 GEP POINTS
Reed Diffuser Oil Tester, Room Spray Tester
Use the Oil in a tester diffuser in your store to
show customers how well it fragrances a space.
Having a sample Room Spray allows customers
Package shown: "2-Fragrance Core Four Le Petite." Ask us for details!
Introduce your customers to new products
or fragrances by creating an "outpost" that's
separate from your standard Greenleaf display.
Try our Le Petite display or Signature Vase.
125 GEP POINTS
CANDLE TESTER
Burn a candle in store so that customers can
experience the fragrance, as well as see the clean,
even burn of our soy and vegetable wax blend.
150 GEP POINTS
REED TESTER
200 GEP POINTS
SIGNATURE DISPLAY VASE
Use this sleek logo vase with your Greenleaf display
or at the register for point-of-purchase sales. Can
be used to safely burn a tester candle, or fill with
potpourri, Small Sachets, Candle Cubes,
Home Fragrance Oil, and more!
7" round x 8.5" tall
2000 GEP POINTS
14
Thanks to Greenleaf Authorized Dealer
The Coqui Home Accents & Gifts,
in Asheville, North Carolina, our location
for merchandising photos.
SACHET GIVEAWAYS
100 Slim Sachets, in featured seasonal
fragrances, for your use as shopping bag
stuffers, event favors, or customer gifts!
Gep
The Greenleaf Elite
Program (GEP) allows
you to earn 1 GEP point
for every dollar spent
on invoices paid within
terms. Maximize sales by
redeeming points for
displays, marketing tools
and samples. Ask us for
more details about the
program and your
points total.
U.S. customers only
Keep a Signature Reed Tester on display to
showcase the powerful fragrance that comes
with fiber reed technology!
200 GEP POINTS
LIL' LOGO SIGN
Enhance your shelves and help customers identify the
Greenleaf display. Silver-toned logo has black felted back
and easel stand.
225 GEP POINTS
POTPOURRI DISPLAY BAG
Use this potpourri sample for your store displays to
showcase what the decorative pieces look like outside of
their packaging.
375 GEP POINTS
ORGANZA GIFT BAGS
Use our signature organza bags to assemble Greenleaf
gift sets! Case includes one dozen bags.
15
See more at www.greenleafgifts.com
WHAT'S NEW
more Greenleaf collections
Experience how Aroma Décor purifies the air and
destroys odors while providing lasting fragrance.
Ask for our Aroma Décor catalog.
Which Greenleaf Girl are you? Express your breezy, cozy, dreamy or sassy
personality through fragrance! Ask for our Greenleaf Girl catalog.
www.greenleafgirl.com
WWW.GREENLEAFGIFTS.COM
951 South Pine Street • Spartanburg, SC 29302
1-877-GREENLEAF (1-877-473-3653)
864-948-9155 fax • 864-948-0120 international fax
/ GREENLEAFGIFTS
#101waystosachet
ATLANTA
January 7 - 14
Atlanta International Gift Market
AmericasMart Building 2
Showroom 1019
DALLAS
January 15 - 21
Dallas Total Home & Gift Market
Dallas Market Center
WTC Showroom 205
LAS VEGAS
January 26 - 30
World Market Center Las Vegas
Gift & Home
Suite C-853
1-877-GREENLEAF
(1-877-473-3653)
864-948-9155 fax
864-948-0120 international fax
951 South Pine Street
Spartanburg, South Carolina 29302
WWW.GREENLEAFGIFTS.COM
/ GREENLEAFGIFTS
#101waystosachet