Insperity InvitationalTM presented by UnitedHealthcare®

Awards/Recognition
Demographics
Stars of the PGA TOUR Champions
Tournament History
Tournament Overview
Insperity Invitational presented by UnitedHealthcare
®
TM
Date:
Venue:
May 2 – 8, 2016
The Woodlands Country Club Tournament Course, The Woodlands, Texas.
The Woodlands is located approximately 30 miles north of downtown Houston.
Benefiting: All net tournament proceeds benefit local Houston charities.
Purse:
$2,100,000 million, winner to receive $315,000.
Format:
81 PGA TOUR Champions professionals playing 54-hole championship stroke
play, Friday through Sunday.
Ian Woosnam
2015 Champion
Past Champions
k2014 – Bernhard Langer
k2013 – Esteban Toledo
k2012 – Fred Fun
k2011 – Brad Faxon
k2010 – Fred Couples
k2009 – John Cook
k2008 – Bernhard Langer
k2007 – Bernhard Langer
k 2006 – Jay Haas
k 2005 – Mark McNulty
k 2004 – Larry Nelson
Schedule of Events
UnitedHealthcare Pro-Am
Monday
Practice Rounds
Monday – Tuesday
Insperity Pro-Am
Tuesday
Junior Pro-Am and Clinic
Tuesday
Woodforest National Bank Championship Pro-Am Draw Party (Invitation Only)Tuesday
Woodforest National Bank Championship Pro-Am
Wednesday – Thursday
Player Dinner hosted by Arnold Palmer (Invitation Only)Thursday
Championship Rounds
Friday – Sunday
3M Greats of Golf Competition
Saturday
Trophy Presentation
Sunday
Toast to the Champion Reception (Invitation Only)
Sunday
Coverage
Three days of tournament coverage on Golf Channel.
6:00 pm - 8:00 pm CST – Central Standard Time (Tape Delayed)
kFriday, May 6 4:00 pm - 6:00 pm CST – Central Standard Time (LIVE)
kSaturday, May 7
4:00 pm - 6:00 pm CST – Central Standard Time (LIVE)
kSunday, May 8 2016 Champions Tour Rookies
John Daly, Billy Mayfair, Jerry Kelly and José María Olazábal
Awards/Recognition
Demographics
Stars of the PGA TOUR Champions
Tournament History
Past Champions
k2015 – Ian Woosnam
Despite an aching back, former European Ryder Cup
Captain Ian Woosnam survived 54 holes plus an extra
to win his first Champions Tour title at the 2015 Insperity
Invitational, defeating Tom Lehman and Kenny Perry on the
first hole of a playoff.
Woosnam’s 30-foot birdie putt on the first extra hole did
the trick and marked the third time in Insperity Invitational
history a playoff was needed to decide a champion.
k2009 – John Cook
Took the lead for the first time on the par-3 14th hole. Was
neck and neck down the stretch with Jay Haas who was
bidding for his third win in a row. Cook seized the lead for
good with a 12-foot birdie putt at the 17th hole and was able
to hang on and claim victory by 2 strokes over Jay Haas
and Bob Tway.
k2014 – Bernhard Langer
k2008 – Bernhard Langer
Successfully defended his title when he prevailed by 2
strokes over Lonnie Nielsen. Made birdies on Nos. 11, 13
and 14 to take the lead, and the former Masters champion
never looked back.
k2013 – Esteban Toledo
Toledo, in his ninth start on the Champions Tour, became
the first player from Mexico to win an event on the
Champions Tour after starting the final round seven strokes
back of Gene Sauers. His final-round 67 earned the
50-year-old a spot in a playoff to decide the champion.
k2007 – Bernhard Langer
In only his fourth start on the Champions Tour, Langer
matched the circuit’s all-time scoring record and won his
first Champions Tour event. He allowed only two players
to finish within 10 strokes of him. He birdied five of his final
seven holes, including the last three to capture his first title.
k 2012 – Fred Funk
Twenty years ago, Fred Funk earned his first PGA TOUR
victory in Houston. On the same course in May, he collected
a comeback victory of sorts on the Champions Tour.
k2006 – Jay Haas
Set a tournament and course record by shooting a 63 in
the second round, giving him the outright lead going into
the final round. He had a five-shot lead when play was
suspended and eventually canceled due to heavy rain. By
winning, he joined Bob Charles as just the second player to
win a PGA TOUR and Champions Tour event in Houston.
Langer became the first three-time winner of the Insperity
Invitational and, for the first time in his Champions Tour
career, he won the same tournament three times. His
victory in the spring also helped Langer become the 10th
player in Champions Tour history to accumulate 20 wins or
more in his career and moved him into the top-10 on the
all-time Champions Tour victory list.
Funk birdied four of the final five holes, including a
2-foot birdie putt on the 54th hole to finish 14-under-par
202. Funk secured what turned out to be the winning
moment when he hit a 5-iron on the 18th hole for the 2-foot
birdie opportunity.
k2011 – Brad Faxon
On the strength of a birdie late Saturday on the 17th hole
and a few miscues from other competitors, Brad Faxon put
himself in position to win the Insperity Championship. On
Sunday, a deluge of rain did the rest of the work.
k2005 – Mark McNulty
Used a pair of eagles in the final round to win. Made a
clutch birdie from 45-feet at the par-5 18th hole to win by
one stroke over Gil Morgan.
k2010 – Fred Couples
Shook off a double-bogey on the front nine (No. 8) by
playing the back nine in 7-under-par 29 to steamroll past a
faltering Corey Pavin for the 2010 title. Trailing Pavin by two
strokes after the 10th hole, Couples played the final eight in
7-under.
k2004 – Larry Nelson
Won the inaugural Administaff Small Business Classic.
Came from seven strokes back and made a birdie putt on
the first playoff hole to beat Hale Irwin.
Awards/Recognition
Demographics
Stars of the PGA TOUR Champions
The PGA TOUR Champions is home to some of the greatest players of the game, including 20+ active World Golf Hall of
Fame members. Current stars include the following PGA TOUR Champions players who have a combined 411 PGA TOUR
and PGA TOUR Champions wins, 28 PGA TOUR Majors and 38 PGA TOUR Champions majors. In addition, they have appeared
on 29 President’s Cup teams and 75 Ryder Cup teams.
John Cook
Fred Couples
Ben Crenshaw
John Daly
Steve Elkington
Fred Funk
Jay Haas
Hale Irwin
Peter Jacobsen
Tom Kite
Bernhard Langer
Tom Lehman
Davis Love III
Jeff Maggert
Rocco Mediate
Colin Montgomerie
Larry Nelson
Mark O’Meara
Corey Pavin
Kenny Perry
Nick Price
Jeff Sluman
Craig Stadler
Curtis Strange
Fuzzy Zoeller
Denotes World Golf Hall of Fame Member
Awards/Recognition
Demographics
Power of a Champions Tour Sponsorship
% of Fans Who Agree:
“I remember the companies that sponsor PGA TOUR Champions events.”
“Knowing that a company sponsors a PGA TOUR Champions event gives me a more
favorable impression of the company.”
“I am more likely to purchase products or services from companies that
I remember as sponsors of PGA TOUR Champions events.”
91 %
78 %
75 %
Source: Certified Six Sigma
Entertainment Value
SURVEY QUESTION: Effective customer entertainment
can positively affect a customer’s loyalty to the host.
Entertainment Value
SURVEY QUESTION: Rank the top four requirements from
your perspective that are important for successful customer
entertaining.
Spectator Profile – PGA TOUR Champions
61% attended a PGA TOUR Champions in the past.
67% classify their experiences as “excellent.”
99% classify their experiences as “excellent” or “good.”
Awards/Recognition
Tournament Recognition
The PGA TOUR Champions gives out the following annual awards: President’s Award, Tournament Business Affairs
Award, Player’s Award and Outstanding Achievement Award.
The Insperity Invitational presented by UnitedHealthcare has achieved great success through the support of sponsors,
spectators, volunteers and the community. It is recognized as one of the top events on the PGA TOUR Championsr as
evidenced by the following annual PGA TOUR Champions awards.
President’s Award - 2008
Annual award given for Best Overall Event on the PGA TOUR Champions that captures
the criteria of all the awards plus the intangibles that make it stand out from the rest.
Outstanding Achievement Award - 2011
Annual award given by the President of the PGA TOUR Champions in recognition of
outstanding achievement. The tournament featured a new name (formerly Administaff Small
Business Classic) and several unique initiatives including Tees for Charity, a fundraising
opportunity where players and wives design oversized golf balls to be auctioned at the draw
party and a Pink-Out on Saturday of tournament week to raise awareness for breast cancer.
Player’s Award - 2012
Annual award voted on by the PGA TOUR Champions players; citing ‘best of everything’
for players, spectators and sponsors.
Player’s Award - 2015
Annual award voted on by the PGA TOUR Champions players; citing ‘best of everything’
for players, spectators and sponsors.
Advertising Packages
Hospitality Packages
Champions Club & Tickets
Pro-Am Packages
Fan Xperience Package
The Insperity InvitationalTM has created a prominent on-site expo village to enhance the spectator’s experience while
meeting the needs of our sponsors. Rebranded the Fan Xperience in 2014, the Fan Xperience is located on the golf
course, adjacent to the 18th fairway. The Fan Xperience is a major attraction and destination for tournament spectators.
Fan
Xperience Kiosk Package:
$5,000
One (1) 10’ x 10’ kiosk including the following:
• 30 amps power (if needed).
• One (1) 8-foot table with skirting.
• Two (2) chairs.
• Sponsor name sign on kiosk.
• Four (4) exhibitor grounds badges, good for entire week.
• Four (4) exhibitor parking passes, good for entire week (Lot B).
• Signage and media items can be added individually with prior
tournament approval.
• Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Internet connection is available as needed.
Advertising Packages
Hospitality Packages
Champions Club & Tickets
Pro-Am Packages
UnitedHealthcare
Pro-Am$8,000 per foursome
Kick off tournament week and be the first inside the ropes at The Woodlands
Country Club Tournament Course. Each amateur foursome is paired with a
Champions Tour professional in this one-day, shotgun Pro-Am held Monday,
May 2, 2016. Each Pro-Am spot includes the following:
• One (1) Pro-Am gift package.
• One (1) invitation to the UnitedHealthcare Pro-Am Awards Party
immediately following play.
• One (1) invitation to the Woodforest National Bank Championship
Pro-Am Draw Party to be held Tuesday, May 3, 2016.
Invitation admits two.
• One (1) Pro-Am parking pass, valid Monday.
Woodforest
National Bank Championship Pro-Am*
The Championship Pro-Am is always the highlight of the week for any
amateur. It’s an opportunity to be inside the ropes and play alongside
some of the biggest names in golf. The Woodforest National Bank
Championship Pro-Am is played on Wednesday, May 4 and Thursday,
May 5 of tournament week. Each Pro-Am spot includes the following:
•
•
•
One (1) Pro-Am gift package.
One (1) invitation to the Woodforest National Bank Championship Pro-Am
Draw Party to be held Tuesday, May 3, 2016. Invitation admits two.
One (1) Pro-Am parking pass, valid Wednesday or Thursday.
* Foursomes hold a $14,000/day value. Foursomes are not sold stand alone and must be packaged with additional
sponsorship component. Most popular package is the Bruce Lietzke package.
** Must be able to play morning or afternoon tee times. Specific tee time requests are not available.
Advertising Packages
Hospitality Packages
Champions Club & Tickets
Champions Club$6,000
The Champions Club is an excellent turnkey solution for entertaining key clients and associates during the Insperity
Invitational®. Beautifully situated along the 18th green, the Champions Club is an exclusive air-conditioned tent
that offers guests complimentary food and beverages as well as indoor and outdoor seating. The Champions Club
package includes the following:
• Open seating for ten (10) guests. Includes ten (10) Champions Club
passes per day, Friday through Sunday. Each pass allows access to
the Champions Club.
• Five (5) VIP parking passes, Friday through Sunday.
• Company name on the Champions Club entrance sign.
• Complimentary lunch buffet, afternoon hors d’oeuvres and full bar
service Friday through Sunday.
• Televisions providing coverage of the Insperity InvitationalTM.
• Complimentary spectator guides.
• Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Ticket
Packages
Ace
$4,000
• Six (6) Champions Club passes per day, Friday through Sunday.
• Three (3) VIP parking passes, Friday through Sunday.
Eagle
$3,000
Birdie
$1,500
• Four (4) Champions Club passes per day, Friday through Sunday.
• Two (2) VIP parking passes, Friday through Sunday.
• Two (2) Champions Club passes per day, Friday through Sunday.
• One (1) VIP parking passes, Friday through Sunday.
Advertising Packages
Hospitality Packages
The Bruce Lietzke Package
$20,000
Enjoy Champions Club hospitality along with a foursome for one day in
the Woodforest National Bank Championship Pro-Am. The Bruce Lietzke
Package includes the following:
• One (1) Champions Club Package.
• One (1) foursome in the Woodforest National Bank Championship
Pro-Am, Wednesday, May 4 or Thursday, May 5 (day will depend
on availability and will be on a first-come, first-served basis).
• Two (2) invitations to the Toast to the Champion champagne
reception held at the conclusion of play on Sunday, May 8, 2016.
• Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Corporate Skybox*$40,000
• One (1) 30’ x 30’ skybox. The skybox is air-conditioned with both indoor
and outdoor patio seating. Includes the following:
• One hundred (100) daily skybox passes.
• Fifty (50) VIP parking passes, Monday through Sunday.
• One (1) clubhouse parking pass, valid all week.
• One (1) foursome to participate in the Sponsor Golf Outing to be held at
The Woodlands Country Club Tournament Course. Date to be announced.
• Four (4) invitations to the Toast to the Champion champagne reception
held at the conclusion of play on Sunday, May 8, 2016.
• Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Advertising Packages
Hospitality Packages
The John Mahaffey Package*
$64,000
• One (1) 30’ x 30’ skybox. The skybox is air-conditioned with both indoor
and outdoor patio seating. Includes the following:
• One hundred (100) daily skybox passes; each pass allows
tournament admission and access to the skybox.
• Fifty (50) VIP parking passes, Monday through Sunday.
• One (1) clubhouse parking pass, valid all week.
• Eight (8) spots in the Woodforest National Bank Championship Pro-Am
(to be utilized as two (2) foursomes on one day or one (1) foursome
each day on Wednesday, May 4 and Thursday, May 5).
• One (1) foursome to participate in the Sponsor Golf Outing to be held at
The Woodlands Country Club Tournament Course. Date to be announced.
• Four (4) invitations to the Toast to the Champion champagne reception
held at the conclusion of play on Sunday, May 8, 2016.
• Sponsor logo to appear on Jumbotron throughout tournament week.
• Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Advertising Packages
Official
Tournament Spectator Guide Ad Panel
$5,000 per ad
Free to the public and distributed to our hospitality sponsors and their guests, the
spectator guide is printed Monday through Sunday and provides the daily pairings
and tee times throughout tournament week.
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One (1) full panel, four-color advertisement.
Two (2) Champions Club passes per day, Friday through Sunday.
One (1) VIP parking passes, Friday through Sunday.
Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Parking
Pass Sponsor$5,000
The tournament will print several thousand parking passes, featuring one prominent
sponsor on the back side, making this a fantastic vehicle to showcase your company
name and logo as it hangs from the rearview mirror.
• One (1) sponsor logo/message placed on back side of all tournament
parking passes.
• Two (2) Champions Club passes per day, Friday through Sunday.
• One (1) VIP parking passes, Friday through Sunday.
• Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Tee
Box Hole Sign
$7,500 per sign
Individual hole sponsorship identification with a prominent, one-sided, 3’ x 8’ tee
box sign. Signage is available on both the front and back sides of the front nine
holes, as well as the back side of the back nine holes.
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•
•
•
One (1) sponsor logo placed on tee box sign.
Two (2) Champions Club passes per day, Friday through Sunday.
One (1) VIP parking passes, Friday through Sunday.
Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.
Manual
Leaderboard Headers
$5,000 per board
Manual leaderboards are strategically placed throughout the golf course to provide
the most up-to-date scores to spectators. Company name and logo will be prominently
displayed on a 25’’ x 8’ leaderboard header panel.
• One (1) sponsor name and logo placed on leaderboard header panel.
• Two (2) Champions Club passes per day, Friday through Sunday.
• One (1) VIP parking passes, Friday through Sunday.
• Sponsor listing on tournament website, www.insperityinvitational.com,
on tournament sponsorboard and in daily spectator guide.