SGIA Journal Media Kit 2016

Specialty Graphic Imaging Association
703.385.1335 • 888.385.3588
New Markets, New Revenue,
New Opportunities
Every page
of the SGIA
Journal is
superb.
The specialty imaging industry’s only not-for-profit trade Journal reaches 10,000 highly
qualified companies with unparalleled readership. The Journal is the most costeffective way for you to reach your target audience, every single time.
Gain market access in 2016 when you advertise with SGIA:
• The SGIA Journal Graphic edition is published six times a year. The highly
sought-after publication sold out in 2015.
• In 2016, the popular Garment edition will be published quarterly.
Ben Landesman,
Lawson Screen and
Digital Products, Inc.
• Each Journal issue is complete with articles about new technologies,
applications and production techniques from subject matter experts, as well as
business management and industry trend articles from the SGIA community.
• Industry Analysis and Corner Office departments highlight the latest equipment
trends, purchasing decisions and business management strategies for the
community.
• Expand your advertising investment — place your banner ad in the SGIA
Industry Ink eNewsletter and on SGIA.org to enhance brand recognition with
your customers.
• Continue to spread your message at the SGIA Expo. We’ve added countless
opportunities for you to target your prospects at our annual Exposition.
We encourage you to take a look at the industry’s premier trade Journal and our
online communications. To learn more about how SGIA can help you reach your target
audience, contact:
Sondra Fry Benoudiz
703.359.1332
[email protected]
David Nathanson
703.563.5974
[email protected]
SGIA Journal: 2016 Editorial Calendar, Closing & Deadlines
Graphic Edition: Dates, Rates & Specs
Volume 19 : Issue
Theme
Closing
Materials Due
January/February 2016
New Year; New Initiatives
November 13, 2015
December 4, 2015
March/April 2016
Business Management & Production Capabilities
January 11, 2016
January 25, 2016
May/June 2016
Maximizing Effectiveness & Profitability
March 11, 2016
April 5, 2016
July/August 2016**
Streamlining Workflow (Pre-Expo Issue)
May 6, 2016
May 27, 2016
September/October 2016**
New Markets; New Revenue (Expo Issue)
July 1, 2016
July 15, 2016
November/December 2016
State of the Imaging Industry (Post-Expo Issue)
September 16, 2016
September 30, 2016
Safety Area
Trim Size
Bleed Size
Graphic Edition
10x*
6x
3x
Full Page
$1660
$2300
$2600 $2800
7 (w) x 9.625 (h) 8.125 (w) x 10.875 (h)
8.375 (w) x 11.125 (h)
Half Page
$1245
$1550
$1850 $2050
7 (w) x 4.75 (h)
8.125 (w) x 5.438 (h)
8.375 (w) x 5.688 (h)
Third Page (vertical)
$830
$1050
$1350 $1550
2.25 (w) x 9.625 (h)
2.75 (w) x 10.875 (h)
3 (w) x 11.125 (h)
Third Page (horizontal)
$830
$1050
$1350 $1550
7 (w) x 3 (h)
8.125 (w) x 3.625 (h)
8.375 (w) x 3.875 (h)
1x
Garment Edition: Dates, Rates & Specs
Volume 3: Issue
Theme
Closing
Materials Due
Winter
New Year; New Initiatives
November 2, 2015
November 16, 2015
Spring
Maximizing Profitability & Production Capabilities
March 22, 2016
April 5, 2016
Summer**
New Markets; New Revenue (Expo issue)
June 29, 2016
July 13, 2016
Fall
Streamlining Workflow (Post-Expo Issue)
August 26, 2016
September 9, 2016
Garment Edition
10x*
4x
1x
Safety Area
Trim Size
Bleed Size
Full Page
$1660
$2000
$2500
7 (w) x 9.625 (h) 8.125 (w) x 10.875 (h)
8.375 (w) x 11.125 (h)
Half Page
$1245
$1500
$1875
7 (w) x 4.75 (h)
8.125 (w) x 5.438 (h)
8.375 (w) x 5.688 (h)
Third Page (vertical)
$830
$1000
$1250
2.25 (w) x 9.625 (h)
2.75 (w) x 10.875 (h)
3 (w) x 11.125 (h)
Third Page (horizontal)
$830
$1000
$1250
7 (w) x 3 (h)
8.125 (w) x 3.625 (h)
8.375 (w) x 3.875 (h)
Advertising company must be an SGIA member. All rates net, based on annual anniversary. Expo exhibitors receive a 10 percent discount.
*Insertion order includes all six issues of the Graphic edition and four issues of the Garment edition.
**A 3x insertion order is required to appear in these issues.
Digital File Submission
• High-resolution PDF X1a compliant files,
embedded artwork should be 300 dpi at 100
percent size.
• High-resolution TIFF files, 300 dpi at 100
percent size.
(Note: No layered files will be accepted. All
layers must be merged.)
• Illustrator EPS files, with all fonts outlined
and all artwork converted to CMYK. Pantone
colors will not print properly and must be
converted to CMYK process.
• Adobe InDesign CS4 or later. Please include
all supporting graphics as high-resolution
CMYK art in TIFF or EPS format and all fonts.
Bleed 8.375” x 11.125”
TRIM SIZE 8.125” x 10.875”
FULL PAGE AD
SAFETY
7” x 9.625”
Bleed 8.375” x 5.688”
Bleed
3” x 11.125”
TRIM SIZE
2.75” x 10.875”
TRIM SIZE 8.125” x 5.438”
HALF PAGE AD
SAFETY
7” x 4.75”
Bleed 8.375” x 3.875”
TRIM SIZE 8.125” x 3.625”
THIRD PAGE AD horizontal
SAFETY: 7” x 3”
THIRD
PAGE AD
vertical
SAFETY
2.25” x
9.625”
Journal Readers are Your Most Valuable Customers
The SGIA Journal — the industry’s
premier specialty imaging
publication — features in-depth
articles and insights by industry
experts, carefully selected for each
issue. And, our readers are the
primary customers of your target
market: Graphic printers, garment
decorators, in-plant managers and
solution providers.
SGIA Journal Readers Use Your Technologies
Digital Imaging
80.7%
48.0%
Screen Printing
31.3%
Sublimation
25.5%
Embroidery
Litho/Offset
17.1%
Electronic Signs/Displays
16.7%
Pad Printing
Flexo
Gravure
13.4%
9.0%
4.3%
Their Applications Need Your Products
Graphics
56.3%
52.8%
45.6%
39.8%
30.7%
23.0%
Signs/Posters
Banners
Decals/ Labels
Ad Specialties
POP/Displays
Vehicle Wraps
Wallpaper
21.8%
20.8%
15.4%
15.1%
13.9%
12.4%
11.2%
Fine Art/ Serigraphs
Flags
Billboard
Rolled Fabric
Tents/Awnings
Reprographic
39.9%
28.3%
27.7%
26.8%
18.2%
Apparel
Ad Specialties
Bags
Caps
Piece Goods
11.8%
8.5%
7.9%
6.8%
5.8%
5.5%
3.5%
Nameplates/Dials/
Panels/Gauges
Ceramics/Flat
Glass
Sports
E quipment
Containers/
3D Objects
Printed Circuitry/
Electronics
CD/DVD
Doming
57.8%
Transit Advertising
Garments
Industrial
The Journal Delivers
The SGIA Journal offers exclusive and unique market access to the digital and screen printing
community. For almost 70 years, SGIA has provided imagers with the resources needed to be
successful and competitive in the global economy. In 2016, the highly popular Garment edition will
be published quarterly, for a combined total of 10 journals a year.
Each issue provides the latest news about emerging specialty imaging markets, government
regulations, business management strategies and technological developments. As part of the
global imaging community, imagers help each other and the industry by sharing ideas, insights and
innovations through the Association’s groundbreaking flagship publication — the SGIA Journal.
SGIA Journal Readers Are Key Decision Makers
50.3% Business Management
10,000
17.7% Production Management
11.9% Sales Personnel
highly qualified
companies receive
each issue of the
SGIA Journal
9.0% Production Personnel
6.5% Administrative
2.9% Consultant
1.7% Installer
Decision Makers — SGIA Journal Readers Make the Calls
Have Purchasing Authority
Recommend Purchase
64.1%
21.7%
SGIA keeps my business up to date
on critical government issues and
gives imaging professionals the
chance to have a say in regulations
that affect our industry.
– Rich Thompson, President, Ad Graphics Inc.
Online Advertising
Banner Ads on SGIA.org
Reach out to your customers where they are
researching what is best for their business.
Banner ads on SGIA community pages average
more than 20,000 impressions per month,
depending on the community.
Mini banner: 180 pixels wide x 150 pixels high
(20k), $1200/year. Top of sidebar on your preferred
community site.
Full banner: 468 pixels wide x 60 pixels high (25k),
$1800/year. Bottom of the page on your preferred
community site. (Note: Paid banner ads do not appear
on the SGIA.org home pages)
Ad Material Specs:
• File Types: png, jpg or gif (20k)
• Sound: not allowed
• Advertising company must be an SGIA member.
• SGIA reserves the right to approve ads prior
to posting.
Banner Ads in the Industry Ink
Delivered to a targeted opt-in list of imaging
professionals each month (based on community),
SGIA’s Industry Ink e-Newsletter is the perfect
opportunity to have your message delivered
straight to your customer’s inbox.
Banner: 600 pixels wide x100 pixels high (25k),
$500/month
Ad Material Specs:
• File Types: png, jpg or gif
• Sound: not allowed
• Advertising company must be an SGIA member
• SGIA reserves the right to approve ads prior
to posting.
Custom marketing
opportunities are available
upon request.
Advertising Contacts:
Sondra Fry Benoudiz
[email protected] or 703.359.1332
David Nathanson
[email protected] or 703.563.5974
Advertising Insertion Order
Print Opportunities
Electronic Opportunities
SGIA Journal Graphic Edition
SGIA HTML Newsletter Banner Ad Rates
Select page size and frequency:
❏ 10x ❏ 6x ❏ 3x ❏ 1x
❏ Full Page $1,660$2,300$2,600$2,800
❏ Half Page $1,245$1,550$1,850$2,050
❏ 1/3 Page
$830 $1,050 $1,350 $1,550
Choose newsletter and position
Size: 600 pixels wide x 100 pixels high, (25k)
❏ Garment Industry Ink
❏ Graphic Industry Ink
Postition: ❏ 1
❏3
❏ 2
Newsletter Total:
SGIA Journal Garment Edition
Select page size and frequency:
❏ Full Page
❏ Half Page
❏ 1/3 Page
Journal Total: ❏ 10x
$1,660
$1,245
$830
❏ 4x
$2,000
$1,500
$1,000
❏ 1x
$2,500
$1,875
$1,250
$
All rates net. Expo exhibitors receive a 10 percent discount.
$500/month
$
SGIA.org Banner Ad Rates
❏ Mini Banner: 180 pixels wide x 150 pixels high, (20k)
$1,200/year
❏ Garment ❏ Graphic ❏ Industrial
❏ Printed Electronics ❏ Installer
❏ Full Banner: 468 pixels wide x 60 pixels high, (25k)
$1,800/year
❏ Garment ❏ Graphic ❏ Industrial
❏ Printed Electronics
❏ Installer
Banner Ad Total:
$
Total Advertising: $
Company__________________________________________________________________________________________
Street Address________________________________________ City/State/Zip___________________________________
Phone______________________________________________________ Fax___________________________________
Contact_____________________________________________ Email_________________________________________
Signature___________________________________________
Payment Method: ❏ Invoice ❏ American Express ❏ VISA ❏ MasterCard
Account Number
Expiration Date
Amount $____________________
Security Code
Return to:
Sondra Fry Benoudiz
[email protected] F 703.273.0456, P 703.359.1332
rev_040816
Authorized Signature/ Date
Delivered to more than
10,000 imaging companies.
The SGIA Journal provides so much information
that is valuable to growing my business.
It’s worth much more that what the annual
membership costs.
– Dolf Kahle, President, Visual Marking Systems
Specialty Graphic Imaging Association
703.385.1335 • 888.385.3588
SGIA.org
rev_020215