Corporate Profile

Corporate Profile
2 016
The Honda Corporate Profile and related information
can be found at the following URL.
http://world.honda.com/profile/
Honda Motor Co., Ltd.
2-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan
Tel: +81-(0)3-3423-1111 http://www.honda.co.jp/
2016.06・H M
Corporate information
01
Global brand slogan
02
Honda
Philosophy
Fundamental
Beliefs
Contents
Positioning of Fundamental Beliefs, Company Principle, and Management Policies
The Honda Philosophy consists of Fundamental Beliefs (including “Respect for the Individual” and “The
Three Joys”), the Company Principle, and Management Policies. This philosophy is not only shared by all
associates, but also forms the basis for all company activities and sets the standard for the conduct and
decision-making of all associates throughout the Honda Group. Driven by its dreams and reflecting its
values, Honda will continue taking on challenges to share joys and excitement with customers and
communities around the world to strive to become a company society wants to exist.
Respect for the Individual
The Three Joys
Initiative
Initiative means not to be bound by preconceived ideas,
but to think creatively and act on your own initiative and
judgment, while understanding that you must take
responsibility for the results of those actions.
The Joy of Buying
The joy of buying is achieved through providing
products and services that exceed the needs and
expectations of each customer.
Equality
Equality means to recognize and respect individual
differences in one another andtreat each other fairly.
Our company is committed to this principle and to creating
equal opportunities for each individual.
An individual’s race, gender, age, religion, national origin,
educational background, social or economic status has
no bearing on the individual’s opportunities.
Trust
The relationship among associates at Honda should be
based on mutual trust. Trust is created by recognizing
each other as individuals, helping out where others are
deficient, accepting help where we are deficient,
sharing our knowledge, and making a sincere effort to
fulfill our responsibilities.
The Joy of Selling
The joy of selling occurs when those who are
engaged in selling and servicing Honda products
develop relationships with a customer based on
mutual trust. Through this relationship, Honda
associates, dealers and distributors experience
pride and joy in satisfying the customer and in
representing Honda to the customer.
The Joy of Creating
The joy of creating occurs when Honda associates
and suppliers involved in the design, development,
engineering and manufacturing of Honda products
recognize a sense of joy in our customers and
dealers. The joy of creating occurs when quality
products exceed expectations and we experience
pride in a job well done.
Corporate information
Company
Principle
( Mission Statement )
Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality, yet at a
reasonable price for worldwide customer satisfaction.
01
Global brand slogan
03
Honda Philosophy
05
Message from president & CEO
07
Corporate overview
0 9 Sharing joys with customers
around the world
Management
Policies
● Proceed always with ambition and youthfulness.
● Respect sound theory, develop fresh ideas, and
make the most effective use of time.
● Enjoy your work and encourage open communications.
● Strive constantly for a harmonious flow of work.
● Be ever mindful of the value of research and endeavor.
11
Motorcycles
15
Automobiles
19
Power Products
23
Advancing to the future
with unique technology
24
Robotics technology
25
Aircraft &
aircraft engines
27 Striving to achieve harmony
with society
03
28
Environmental &
safety initiatives
31
Philanthropy
33
Motor sports
04
Corporate information
Delivering more dreams and
joys to our customers by
leveraging Honda strengths
Message from president & CEO
Since the company’s foundation, Honda has consistently continued taking on
challenges a step ahead of the times, based on our Fundamental Belief of “The
Three Joys” comprising “The Joy of Buying,” “The Joy of Selling,” and “The Joy of
Creating.”
We are currently working on two themes – “further advancement of the six-region
global operation structure” and “development of challenging products unique to
Honda” – while envisioning the creation of a new Honda which goes beyond the
pursuit of these themes.
I believe that the first thing we need to do toward this end is to make sure that
each and every person involved with Honda shares the same passion to please
our customers, comes together as “Team Honda” and takes on challenges to
achieve our goals while respecting each other’s individual qualities.
Now that Honda has become a company offering an even wider variety of
products, including the HondaJet in addition to motorcycles, automobiles and
power products, we are determined to make the best use of this strength and
continue taking on challenges as “Team Honda” so that we can deliver more
dreams and joys to our customers.
June 2016
Takahiro Hachigo, President, CEO & Representative Director
05
HondaJet
06
Corporate information
Consolidated financial results
Worldwide unit sales (through retail)
for the fiscal year ended March 31 2016
for the fiscal year ended March 31 2016 (Unit: thousands)
Sales revenue:
Corporate overview
Operating profit:
14.6011 trillion yen
503.3 billion yen
China
Company name: Honda Motor Co., Ltd.
Head office:
Telephone
number:
+81-(0)3-3423-1111 (main)
Established:
September 1948
Financial
service:
12.6%
86 billion yen
Number of
associates:
208,399 (consolidated basis),
22,399 (nonconsolidated basis)
Executives of
introduced at the following URL.
http://world.honda.com/profile/executives/
Honda Motor Co., Ltd. :
Honda group
companies:
Major
products:
07
451 affiliated companies in and
out of Japan (368 consolidated
subsidiaries and 83 affiliates
accounted for under the equity
method)
(As of March 31 2016)
motorcycles, automobiles,
power products
(by location of outside customers)
Power product and
other business:
2.3%
Motorcycle:
12.3%
President, CEO &
Representative
Takahiro Hachigo
Director:
Capital:
Component ratio of sales
revenue by destination
Component ratio of sales
revenue by business
2-1-1 Minami-Aoyama, Minato-ku
Tokyo 107-8556, Japan
Motorcycles 1,244
Automobiles 1,040
Power Products
412
Europe,
Middle East and Africa
Other:
6.3%
Japan:
12.0%
Asia:
21.4%
Europe:
4.7%
Automobile:
72.8%
North America:
55.6%
Status of shares (as of March 31 2016)
Total number of shares issued: 1,811,428,430 shares
Motorcycles
Automobiles
Power Products
North America
Motorcycles
279
Automobiles 1,887
Power Products 2,814
Japan
Motorcycles
Automobiles
Power Products
299
214
1,102
180
704
362
Asia and Oceania
South America
Motorcycles 13,903
Automobiles
688
Power Products 1,164
Motorcycles 1,085
Automobiles
166
Power Products
111
Global Total
Motorcycles
Automobiles
16,990
4,698
Power Products
5,965
Total number of shareholders: 199,343 people
Dividend per share: 88 yen
(for the fiscal year ended March 31 2016)
08
Sharing joys with customers around the world
Sharing joys with customers
around the world
Delivering new joy and excitement to customers around the world…
Toward this goal, Honda is making continuous progress in the research and development of
cutting-edge technologies and next-generation mobility.
Our factories in many countries around the world produce region-specific models that enable
us to fulfill the diverse needs of our customers, and complement each other by mutually
providing products and parts, for a flexible production and supply structure.
Honda also is always committed to improving its sales and service structures, so that all
customers will enjoy and be satisfied by Honda products.
Honda will continue creating joy and excitement for our customers through our wide-ranging
products that include motorcycles, automobiles and power products.
09
10
Sharing joys with customers around the world
Motorcycles
Since
Motorcycles
Auxiliary engine for bicycles (1946)
1948
Providing everyone
the joy and freedom
of mobility
After World War II, the use of auxiliary engines mounted on bicycles spread quickly in Japan,
making it easier for people to move around and transport goods. This was the starting point
of manufacturing for Honda. Ever since, Honda has given shape to the wide-ranging joys and
fun of riding on two wheels, through such products as the Super Cub, which went on to
become the standard for commuter models, and the Dream CB750 Four, which triggered an
unprecedented sports bike boom across Japan. Making motorcycles with the basic goal of
bringing joy and satisfaction to people serves as the starting point of Honda.
1949
1958
1969
1992
2015
Dream Type D,
first full-fledged
Honda motorcycle
Super Cub
C100
Dream
CB750 Four
NR
(750cc)
RC213V-S
To the future
11
CRF1000L Africa Twin
12
Sharing joys with customers around the world
Motorcycles
Offering the fun of riding for each rider
through a diverse product lineup
Based on the vision of bringing the convenience and fun of motorcycles to as many people as possible,
Honda made an early start in expanding its motorcycle business outside of Japan. Honda now has a
well-established global production and sales structure and delivers many models with distinctive
characteristics to customers across the globe. The CRF1000L Africa Twin, a genuine adventure model,
and the RC213V-S, which enables people to enjoy the authentic riding feel of a MotoGP machine on
public roads, are being produced at the Kumamoto Factory in Japan and sold around the world mainly
in advanced markets such as North America and Europe. Honda factories in Japan and Thailand
produce the CBR400/500R and 400X/CB500X, which are also sold around the world.
Offering small motorcycles that will continue
to be loved around the world
MSX125 (European model)
Many people around the world currently ride Honda’s small motorcycles. On a wide range of
models we are now installing the “eSP” engine, our new-generation global engine that achieves
both excellent riding performance and fuel efficiency. Honda has also offered a succession of
wide-ranging new models matching the various lifestyles of individual riders, and continues
expanding its lineup with such models as the PCX with its cutting-edge styling design, the
Giorno fashion scooter and the MSX125 (“Grom” in Japan), a unique sporty model.
Honda motorcycle lineup
As the world’s largest motorcycle manufacturer,
Honda offers a product lineup with a wide variety of models.
CB500X (European model)
CBR500R (European model)
13
RC213V-S (European model)
Large-sized sport models
Midsize sport models
Small sport models
Led by the Goldwing,
Honda’s flagship 1800cc
cruiser model, various
models in pursuit of
outstanding performance
and quality are offered.
Centered on 500cc to 1000cc models,
a wide variety of models
are available, striking a
good balance among
quality, performance and
price.
Very popular mainly in
emerging countries,
these models meet
wide-ranging needs from
daily use to sporty riding.
Goldwing (North American model)
NC750X (European model)
CG150 TITAN（Brasilian model）
Scooter models
Business-oriented models
50cc two-wheeler models
Our scooter models became popular
as commuter transportation.
The addition of more
models with larger
engines expanded uses
for scooters in other areas
including touring.
Honda business-oriented
models, such as the Benly
series and those based
on the Super Cub, are
widely used for delivery
and sales activities
around the world.
The legal standard for two-wheelers
with 50cc engine displacement exists
especially in Japan, and both
the ease of obtaining a rider
license and affordable prices
make these models ideal for
beginner riders.
PCX 150(Japanese model)
Super Cub (Japanese model)
Giorno (Japanese model)
14
Sharing joys with customers around the world
Automobiles
since
Automobiles
1963
With our own hands, let’s create
automobiles that will be widely
accepted around the world
S500（1963）
“We will redraw the map of automobile manufacturing.” With this commitment, Honda
launched the T360 mini truck in 1963 to become the last major domestic automaker to enter
the Japanese automotive market. A second model, the S500 sports car, then followed in the
T360’s footsteps to form a pair of vehicles equipped with Japan’s first DOHC automobile
engine and to make Honda’s debut with a full complement of our distinctive innovation. Then
in 1964, Honda took up the challenge of Formula One with the intent of honing Honda’s
leading edge technology at the pinnacle of racing. Ever since, Honda’s automobile business
has been filled with a challenging spirit and focus on creating new value in every area
including technology development and manufacturing.
1963
1967
1973
1990
2016
T360 mini
truck
N360 mini
passenger
car
Civic with
CVCC
engine
NSX
midship
sports car
Clarity Fuel Cell
To the future
17
15
S660
16
Sharing joys with customers around the world
Automobiles
Bringing environmentally-responsible vehicles
and the fun of driving to more and more people
Offering a steady stream of vehicles that
accommodate people’s needs in their daily lives
Using its unique technologies, Honda strives to achieve both the joy of driving and excellent environmental performance at the same time. With the launch of the all-new NSX equipped with a newly
developed twin-turbo engine and three-motor hybrid system, Honda has proposed to the world a
new value realized by a hybrid supercar. In Japan, Honda started lease sales of the Clarity Fuel Cell,
a new fuel cell vehicle with significantly increased practical usefulness, and we plan to launch the
model in the U.S. and Europe as well.
Accord (North American model)
In order to deliver vehicles that will give satisfaction to each customer around the world in
a timely matter, Honda develops and produces its products in accordance with the
cultures, lifestyles and transportation infrastructures that vary from one region/country to
another. For instance, Honda developed and sells the BR-V, an SUV model developed
exclusively for Asian markets where there is high demand for small vehicles. In North
America, sales of the Accord, the CR-V and the all-new Civic have been strong.
Honda automobile lineup
From our global models to regional models, we offer a variety of models
to meet the needs of our customers and regional requirements.
NSX (North American model)
17
Civic (North American model) Jazz (Indian model)
BR-V (Indonesian model)
Striking an excellent balance for the fun of driving,
practical utility and comfort, the Civic Sedan won
the prestigious 2016 North
American Car of
the Year Award.
The Jazz (called the Fit in Japan and North
America), popular for its ease of use in
everyday life, is produced
in various Asian
factories for sale
across the globe.
The BR-V developed exclusively for the Asian
region is an SUV model that features bold styling
and excellent functionality
which make this vehicle
useful in a wide-range
of situations.
Odyssey (Japanese model)
N-BOX (Japanese model)
Ridgeline (North American model)
A hybrid was added to the Odyssey minivan
lineup, which features a spacious cabin
offering three rows of
seating.
With mini-vehicle models continuing their
evolution as a model category unique to Japan,
Honda’s N Series has
achieved cumulative
domestic sales of
1 million units.
An all-new second-generation
Ridgeline pickup truck went on
sale in North America
in 2016.
Clarity Fuel Cell
18
Sharing joys with customers around the world
Power Products
Since
Power Products
H type engine
(to power agricultural equipment, 1953)
1953
Enriching people’s
everyday lives through
technology
Honda Power Products operations started with the desire to apply engine technologies in
ways useful for people’s daily lives and work situations. Beginning in 1953 with a
general-purpose engine developed for agricultural equipment, the power products
business has now passed its 60th year of offering an ever-expanding set of products
including generators, tillers, snow throwers, and outboard engines. Through products
familiar in daily life such as a household gas engine cogeneration unit, Honda continues to
offer new values in the area of energy savings or energy generation.
1953
1959
H type
engine
F150 tiller
1965
Portable
generator
E300
2001
2011
HS1390i
hybrid snow
thrower
Household gas engine
cogeneration unit
MCHP1.0K2
To the future
19
HRC536 Lawnmowers
20
Sharing joys with customers around the world
Power Products
With cumulative worldwide production of more than
120 million units, Honda is helping people get things
done in more than 150 countries
New power that expands the joy of mobility
Actively helping people get things done at work and in a wide variety of daily situations, Honda now
manufactures a broad lineup of power products at 11 plants in 9 countries around the world. Honda
in recent years has expanded its lineup of BF series outboard engines equipped with 4-stroke
engines, which have been chosen by customers around the globe for their excellent environmental
performance and fuel efficiency. In Japan, we have developed and are selling new Komame and
Puchina tiller models, which are lightweight, compact, and easy to use even for beginners.
Honda Walking Assist Device
The Honda Walking Assist Device supports the walking of people with weakened leg
muscles. Since the start of this research work in 1999, Honda has been making
progress in the development of the device in collaboration with medical institutions and
rehabilitation centers all over Japan. Honda’s original thin motor and control system
enabled the device’s compact size which induces and guides walking motions according to the user’s walking patterns and the training mode. Lease sales of the Honda
Walking Assist Device to businesses and institutional customers began in 2015.
Honda power products lineup
We are producing various products equipped with general-purpose engines,
which are useful to people in their daily lives.
BF150 outboard engine
21
“Puchina” tiller
Lawnmowers
Outboard engines
General purpose engines
Gaining strong support for their
ease of use and the beautiful
finish of the cut grass,
Honda lawnmowers are the
tool of choice in many
homes in North
America and
Europe.
HRX476
As a leading innovator in 4-stroke outboard
engines, Honda offers a wide array of
products designed for outstanding levels of
dynamic and environmental performance.
The products with 40 horsepower or more are
equipped with BLAST, Honda’s unique air/fuel
ratio and ignition timing technology, to
enhance acceleration performance.
BF100
Honda general purpose
engines have demonstrated
excellent performance in fuel
efficiency, power output and
durability. Especially popular
are the GX series engines,
now surpassing cumulative
production of 40 million units.
GX390
Tillers
Generators
Gas-powered products
Honda offers a wide
variety of tillers that
customers can
choose from
according to their
needs and work
environment.
Honda generators are
used to meet a diverse
range of needs, such
as outdoor recreation
and emergency power
during electrical
outages.
In addition to its lineup of generators and tillers
powered by handy home-use
butane canisters, Honda recently
developed the EU15iGP generator
running on low-pressure LPG and
is now supplying it to companies
that market LPG appliances.
Salad CG FFV300
EP900
EU15iGP
22
Advancing to the future with unique technology
E0 (bipedal walking robot 1986)
Robotics
technology
Advancing to the future
with unique technology
Since
1986
Robotics technology
Honda’s study of human beings
leads to new technologies that
support people’s daily lives
“Utilizing technology to help people.” From 30 years ago, ahead of other companies, Honda has
been conducting R&D on humanoid robots, to realize the dream of being useful to people and to
help enrich our human society and people’s daily lives. The wide-ranging technologies and experience cultivated through this challenge also have been applied to other products, leading to various
initiatives with the aim of creating totally new value.
New personal mobility device that creates
harmony with people
The UNI-CUB and the UNI-CUB β have allowed riders to move forward,
backward, side-to-side, and diagonally just by leaning their body to
shift their weight. In order to offer a new joy of mobility, Honda is now
working toward the commercialization of this personal mobility device
that demonstrates excellent compatibility with people.
UNI-CUB β
ASIMO
1986
［E0］
Walking capability
achieved by alternating
the forward movement
of each leg
1989
［P1］
Long-awaited evolution
to a full-fledged
humanoid robot
with arms and a torso
1996
［P2］
World’s first autonomous
walking humanoid robot,
incorporating all required
mechanisms
1997
［P3］
A prototype, more
closely resembling human
size and better suited for
a human living environment
2000
［ASIMO］
Creation of a humanoid
robot exhibiting advanced
intelligence and
physical capabilities
To the future
23
24
Advancing to the future with unique technology
HondaJet
Aircraft and
aircraft engines
Since
1986
Aircraft & aircraft engines
With dreams on its wings,
HondaJet to fly the skies of the world
Taking personal mobility to the skies: This dream, cherished since Honda’s founding, has at last
become a reality. “If Honda is going to do it, it will be an aircraft that never existed before.” With this
passion, Honda established original technologies and created the HondaJet, a light business jet
which changed the conventional wisdom of the aviation industry. Equipped with the lightweight and
high-thrust HF120 turbofan engine that was jointly developed with the General Electric Company of
the U.S., the HondaJet is about to usher in a new era by soaring through skies around the world,
with the dreams of many people on its wings.
Cutting-edge small business jet created
with original technologies
The many originally developed technologies adopted for the HondaJet include the unique nose shape, the over-the-wing engine mount
configuration, and the original, natural laminar flow wings. Achieving top-in-class level maximum speed, maximum operating altitude,
climb performance, fuel efficiency, and cabin size, the HondaJet
surprised a lot of people around the world as a totally new personal
mobility product in the sky. Mass production of the HondaJet is now
underway in a production facility in the U.S.
U.S. production facility of Honda Aircraft Company
Customer delivery of the HondaJet begins
With type certification obtained from the U.S. Federal Aviation
Administration (FAA), delivery of the HondaJet to customers began
in December 2015, and deliveries also started in Europe in 2016.
Sales of the HondaJet are now conducted through 11 dealers in
North America, Europe and Brazil, and we are in the process of
further improving the structures for pilot training and a variety of
after-sales customer services.
Customer delivery ceremony held in the U.S.
HondaJet
25
1986
1997
2003
2012
2015
Research
begins on light
aircraft and
engine
HondaJet
project
formally
started
Successful first
flight of HondaJet
equipped with the
HF118 small
turbofan engine
Manufacturing of
the first production
HondaJet starts
Customer
delivery of the
HondaJet begins
To the future
26
Striving to achieve harmony with society
Environmental & safety initiatives
Environmental and safety vision
Realizing “the joy and freedom
of mobility” and “a sustainable
society where people can enjoy life”
The wind power generation facility producing electricity to supply
the annual electricity needs for Honda automobile production in Brazil
Traffic safety course for preschoolers and grade schoolers
Striving to achieve harmony with society
Through mobility, new encounters and cultures are created and people’s lives become more enjoyable. Automobiles and motorcycles are vehicles that help carry people’s happiness to other places,
but Honda believes that such happiness should not come at the expense of the environment or by
hurting someone. In its wish to ensure a sustainable society in which everyone can genuinely feel
at ease and freely move wherever they wish, Honda maintains an active set of environmental and
safety initiatives.
Through this global environmental symbol, Honda
wants to pass on “the joy and freedom of mobility” to
the next generation (for our children). Therefore, the
company wants to realize “a sustainable society where
people can enjoy life” (blue skies). This slogan
continues to represent Honda’s passion toward this
environmental commitment which has not wavered and
will remain resolute in the future.
Honda is dedicated to realizing a “zero collision society,”
where not only drivers and motorcycle riders but also
pedestrians and everyone else who shares the road can
always remain safe.
Through its wide-ranging safety initiatives including the
development of cutting-edge safety technologies and the
promotion of driver and rider safety education, Honda is
committed to taking action to enhance safety of the
mobility society as a whole.
The Honda Environment Statement (announced in 1992)
As a responsible member of society whose task lies in the preservation of the global environment, the company will make every
effort to contribute to human health and the preservation of the global environment in each phase of its corporate activity.
Only in this way will we be able to count on a successful future not only for our company, but for the entire world.
27
Honda Beach Clean-up Project
Formula One World Championship Series
28
Striving to achieve harmony with society
Beautiful blue skies for
children of the future
Leafel, Honda’s mascot character
representing the company’s
commitment to environmental protection
Leaf ＋ Elf = Leafel
Environmental & safety initiatives
Aiming to ensure “Safety for Everyone”
who shares the road
Blazing the trail toward an exciting future, by moving from the world of only
“creating products” to that of “connecting our products to create new values”
Developing safety in talent, facilities, and software
Honda is striving to create new values for the next generation by connecting our technologies and products
with wide-ranging enterprises and municipalities. Toward this end, Honda is currently conducting various
demonstration test projects inside and outside Japan using its electric vehicles (EV); the MC-β micro-sized
short-distance EV; fuel cell vehicles (FCV); the technologies for hydrogen stations; an external power output
device, etc. Honda will continue its future-oriented activities toward the goal of minimizing its environmental
footprint while expanding the joy of mobility.
Traffic safety education (Thailand)
Starting safe riding/driving promotion activities in 1964, Honda then established the Driving Safety Promotion Center in 1970. Based on the concept of
“passing on safety education from person to person” and “practical, hands-on
education,” Honda has been actively evolving its safety-related activities.
In close ties with local communities and governments, Honda has offered a
wide variety of events and opportunities for education and training, including
for training of local instructors, and for developing education programs and
teaching machines.Outside of Japan as well, Honda is conducting various
activities rooted in each country and region.
Striving to realize a zero collision society
MC-β designed by students of an elementary school located
in the municipality that conducted demonstration testing
October 2015: Demonstration testing of EV charging technologies
started in conjunction with the Republic of the Marshall Islands
March 2016: New Clarity Fuel Cell FCV model delivered
to the Ministry of Economy, Trade and Industry
The Honda SENSING TM and AcuraWatch TM systems are advanced driver-assistive
systems that help ensure safe and comfortable driving and support the driver's
efforts to avoid collisions by recognizing the current conditions surrounding the
vehicle. Honda has been installing this system on a wide variety of models.
The Jazz (called the Fit in Japan and North America) sold in various European
countries won the prestigious Best in Class award in the supermini category of
Euro NCAP (European New Car Assessment Program). This shows that Honda’s
active and passive safety performance in preparation for emergencies has won
high acclaim around the world.
In October 2015, Honda started to examine the joint development with other
motorcycle manufacturers of a unit to be installed on a motorcycle so that it will
be connected to the Cooperative-Intelligent Transportation Systems (C-ITS) for
powered two-wheelers (PTWs). Through such measures, we continue
redoubling efforts to contribute to the realization of a zero collision society for
everyone who shares the road.
Detects
pedestrians
Prevents
the vehicle
from straying
from its lane
Compensates
for driver
inattention
Assists driving
Reduces
blind spots
Image diagram of the Honda Sensing / AcuraWatch system
* The system installed varies according to model type.
29
30
Striving to achieve harmony with society
Philanthropy
Building a society where everyone can
pursue their dreams
There are precious things and values in life that Honda
wants to pass on to the next generation, including
abundant nature, the fun of envisioning dreams and
creating things, and a safe mobility society. Based on
its philanthropy principles, Honda has long cherished
its extensive ties to local communities through philanthropy activities, and will continue a wide range of
activities in collaboration with local residents.
Passing on the joy of giving shape
to dreams to the next generation
Honda philanthropy principle
As a company with a global viewpoint, we are dedicated
to contributing to the well-being of local communities
around the world through our products and technologies.
As a good corporate citizen, we will deepen our commit
ment to all local communities where we do business.
We will contribute to the nurturing of a society where
caringand energetic individuals actively participate in
socially responsible activities.
Together for Tomorrow
Children’s Idea Contest
The Children’s Idea Contest was started in 2002, arising from the vision of enabling children
to experience how important and how fun it is to take on challenges in pursuit of their own
dreams. This initiative for supporting the growth of children has since spread overseas,
with the event held in Thailand and Vietnam. In March 2016, an event was held with children
who won prizes in Thailand and Japan respectively getting together to share their work and
dreams, and to know each other better through hands-on experience programs.
Promoting environmental awareness through
contact and familiarity with nature
This symbol captures the Honda philanthropy approach of striving to
create communities that can realize dreams by working together.
Nature Wagon is a touring environmental learning program that brings a van filled with
natural objects and materials from the ocean and mountains to elementary schools,
community centers and similar facilities. Honda retirees give lectures on nature and
the importance of conserving the environment, lead children in making crafts with
wood and stones, and help them gain new awareness of nature and the environment.
A great number of children have taken part in this program since its start in 2000.
Nature Wagon
Forest planting to help support livelihoods
in local areas
The activity in Japan
The activity in Brazil
Since 2006, Honda has conducted the Honda Beach Clean-up Project using a Beach Cleaner originally developed by Honda, in hopes that future generations of beachgoers will
be able to enjoy the pleasures of walking barefoot in the sand. Project participants have cleaned more than 100 beaches throughout Japan, and have carried out activities in areas
hit by the Great East Japan Earthquake of 2011 to assist in the restoration efforts. March 2015 saw project participants conduct clean-up activities on the Futuro Beach in Brazil.
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Tree Planting Day activity in Vietnam
Honda started a tree-planting project in Vietnam in 2013. Along with reforestation,
another purpose of the project has been to create employment and a viable industry in mountainous areas, where timber is an important source of income, and to
help reduce poverty. In cooperation with local residents, Honda will continuously
manage and protect the forests, with a plan to start lumber production in 2020.
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Striving to achieve harmony with society
Motor sports
The challenge goes on — for progress
in technology and for people
“We will be the world leader in technology.” In 1959, a little known manufacturer participated for the first
time in the Isle of Man Tourist Trophy (TT) Races, at the time the world’s top motorcycle competition. That
manufacturer, Honda of course, captured its first World Grand Prix victory in 1961. Honda next set its sights
on car racing, capturing its first victory in 1965 at the pinnacle event of Formula One World Championship
racing with only 11 races under its belt. Since then, Honda has pursued numerous racing challenges, with
the intent of developing truly innovative technologies and cultivating excellent engineers through the
process. In August 2015, Honda achieved its 700th victory at the FIM Road Racing World Championship
Grand Prix and, looking ahead, Honda continues taking on new challenges to move toward our dreams.
Applying technologies refined at the pinnacle of
racing to automobiles and motorcycles for everyone
Formula One World Championship Series
“Unless we compete in races, we can’t improve our motorcycles and automobiles.” With the goal
of applying technologies refined through the ultimate challenge of racing to create better
mass-production vehicles, Honda has competed in a great variety of races around the world. The
wide-ranging race categories in which Honda has been active include the FIM Road Racing,
Motocross and Trial World Championships for motorcycles, and the FIA Formula One World
Championship, WTCC (FIA World Touring Car Championship) and the Super GT for automobiles.
Giving everyone a chance to create, participate and enjoy
The Honda Eco Mileage Challenge was started in 1981 as a competition in
which the participants vie for the best fuel efficiency around the theme of how
far they can travel on one liter of gasoline. What has driven Honda in hosting
this event is our hope that young people who will build the Earth’s future will
develop greater environmental awareness by experiencing the art of making
things that enables them to try various possibilities with open-minded thinking.
Honda Eco Mileage Challenge
Dedicated to promoting a flourishing
mobility culture
Honda achieves its 700th victory, at the FIM Road Racing World Championship Grand Prix. (2015 Indianapolis Grand Prix)
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First Japanese Grand Prix of World
Championship (1963 at Suzuka Circuit)
Honda opened Suzuka Circuit in 1962 and Twin Ring Motegi in 1997. While
contributing to the development of motorsports through racing, Honda has also
conveyed the fun of mobility to a large number of people through a wide range
of events, facilities and programs that everyone can experience and enjoy.
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