Sponsor letter - at Great American Jeep Rally

WWW .J EEP R ALLY . OR G
Dear Potential Sponsor:
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The Great American Jeep Rally Organization and our many volunteers are proud to present the 8 Annual
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Great American Jeep Rally (“GAJR”) . This year’s GAJR will take place on Sunday, September 27 , 2009 at
the Four Town Fairgrounds in Somers, Connecticut.
Jeep enthusiasts have been traveling from all over the Northeast to show their appreciation for Jeeps of all kinds
– military, antique, new and old, stock to heavily modified. We offer multiple raffles, trophy awards for street,
beater, military, antique, off-road, and more. In addition, attendees may test their Jeep’s articulation on one of
the RTI Ramps and play in the Rock Garden; just to name a few of the events the entire family will enjoy
throughout the day. Vendors of food and Jeep accessories, local organized off-road club booths, and a Tread
Lightly!® informational booth will also be readily available.
The mission of GAJR is to raise money for charity and continue our efforts to support the Northeast Association
of 4 Wheel Drive Clubs (“NEA4WDC”). We’ve gone from 200 Jeeps and 400 spectators in 2001 to over 660
Jeeps and two thousand spectators in 2008 raising over $30,000 for charity. Due to the increasing popularity of
GAJR, the United 4 Wheel Drive Association sent a representative from Texas in 2003. The well-known author
of the “Jeep Bible”, Moses Ludel, attended in 2004. Also, the 2005 GAJR was featured in Low-Range
Magazine’s December issue of that year. Just this past fall, we were featured in JPFreek Adventure magazine.
We intend to make The Great American Jeep Rally better every year! To do just that in 2009, we are pleased to
announce our special guest: Ian Johnson from Spike TV's Extreme 4x4! We will also be including a special raffle
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with the opportunity to off-road with Ian on Monday, September 28 , 2009.
Part of what makes this event so unique are the opportunities offered to businesses servicing the 4x4
community, allowing us all to:
• Participate in the largest event of this type in New England.
• Celebrate and honor the history and significance of the Jeep vehicle.
• Support the ongoing battle to keep public lands clean and open for off-highway recreation.
• Reach a targeted audience numbering in the tens of thousands through bulletin board advertising.
We will be donating all proceeds of the 2009 Rally to Educational Resources for Children, Inc. in Enfield, CT, the
Ellington Volunteer Fire Department in Ellington, CT, and the Northeast Association of 4 Wheel Drive Clubs.
The Ellington Volunteer Fire Department incorporates donations made to the department into a variety of
programs including public education, fire prevention, and purchasing miscellaneous equipment and tools.
Donations come from a variety of sources including individuals, corporations, and federal and state grant
programs. Over the past several years the Ellington Volunteer Fire Department has purchased public fire safety
educational materials, a live burn trailer, a electric fire truck robot, and children's coloring books and school
supplies.
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Jeep is a registered trademark of Chrysler. The Great American Jeep Rally is not affiliated with Chrysler.
Educational Resources for Children, Inc. teams with kids, communities, schools, and families to grow resilient
kids. Through innovative community collaborations, they help kids learn, reach their goals, and contribute to
their communities.
The NEA4WDC was established in 2001 and currently has twenty-seven member clubs with a combined
membership of over 4,000. Its mission is to protect and promote environmentally responsible Off-Highway
Vehicle recreation, while maintaining a harmonious relationship between OHV enthusiasts and landowners.
Also, they strive to support and educate Local, State and National agencies in the preservation of OHV
recreation.
Since we hope to donate maximum proceeds to these organizations, we need to cover the few expenses
incurred from staging such a massive event while having sufficient remaining revenue to help our communities.
We hope that we can depend on you for financial support.
In exchange for your generosity, we will include your business’ name and logo as per the sponsorship grid
below. We look forward to collaborating with you on this extraordinary celebration of Jeepers making a
difference. We know that with your support and participation this will be one of the most spectacular days out at
the Four Town Fairgrounds in 2008.
Thank you for your time.
Very truly yours,
Mark Fisher
Co-coordinator, Great American Jeep Rally 2009
Phone: 978-835-5291
Email: [email protected]
Sponsorship*:
Unlimited Sponsor
$1,000 +
Rubicon Sponsor
$1,000
Cherokee Sponsor
$
750
Wrangler Sponsor
$
500
Willys Sponsor
$
250
Liberty Sponsor
$
100
The Unlimited Sponsor package is designed for cash only sponsors
to help defer our expenses.
Please contact us to design a
package specifically suited for your business.
Everything in the Cherokee Sponsor package plus program ad
upgrade to full page, your ad on the Rally website, vendor space
at the Rally.
Everything in the Wrangler Sponsor package plus program ad
upgrade to half page, table top display space during the Rally.
Everything in the Willys Sponsor package plus program ad
upgrade to quarter page, recognition on all promotional materials.
Everything in the Liberty Sponsor package plus link to your
website on the Rally website.
Business card size program ad, special mention in sponsor section
of the program, special mention during the Rally.
*We also accept gift certificates, product, and/or services in lieu of cash sponsorship (except the
Unlimited package). If you are donating a gift certificate, product or service for the Rally raffles,
please estimate the value of the same with the closest package listed above. Thank you!
Program ads only:
Full Page Ad
Half Page Ad
Quarter Page Ad
Business Card Ad
$200.00
$150.00
$100.00
$ 50.00
Vendor space only:
20x40 space
20x30 space
20x20 space
power per day
$200.00
$150.00
$100.00
$ 20.00
Deadline for program inclusion of sponsorship and ads is August 1, 2009. Sponsorships offering
promotional recognition will be included in those materials developed after sponsorship is
received.
------------------------Detach and return with electronic ad copy/logo-----------------------
Yes! I would like to support the 2009 Great American Jeep Rally!
Enclosed is $______ made payable to Great American Jeep Rally for sponsorship at: (please circle)
Liberty
$100
Willys
$250
Wrangler
$500
Cherokee
$750
Rubicon
$1,000
Unlimited
Cash Only
Enclosed is $_____ made payable to Great American Jeep Rally for ad space at __________ size.
____ I would like Vendor space at the Rally and enclose: (please circle)
$55 for 10x10
$100 for 20x20
$150 for 20x30
$200 for 20x40
NAME_________________________________________________________________________
ORGANIZATION_________________________________________________________________
ADDRESS_____________________________________________________ZIP______________
PHONE_______________________________________EMAIL____________________________
Make check payable to “Great American Jeep Rally” and mail to:
GAJR, c/o Scott Daigle
142 Chatterton Ave
Somerset, MA 02726
Email your ad and/or logo to: [email protected].