May 2016 - More Magazine

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Price: 150/-
Contents
IN THIS ISSUE
Volume: 9 Issue: 9
Telecom
National
Is Huawei eating up
Samsung’s share in
Pakistan? 08
Business
Conventional banking to
branchless, the sector is
still untapped 12
A nation of pranksters; Police
receive 90% prank calls on 15
helpline20
IT workforce in Pakistan is
more robust than abroad
IT
18
PITB & Uber Partner for
more Business Opportunities
in Punjab 18
Mobilink Re-Launches the
famous Jazz Brand 39
Halal leaks: 90 % people
consuming non-Halal
meat, products 24
A rebels perspective why
change is a necessary evil
16
An erosion of rights
within the Cyber Crime
Bill 28
Entertainment
Haier Mobile’s CEO,
Zeeshan Qureshi earns
the best marketer award at
MARCON 16 42
Going Legit The Trials and The
Glory 32
Editor-in-Chief: Mudassar Jehangir Mufti
Group Editor: Sumaira Mudassar
Editorial Team: Mehmaiz Ali, Muhammad Salman
Admin Officer: Madiha Zahid
Field Officer: Muhammad Nadeem
Layout & Design: MORE In-House Designer: Zahid Sharif
Assistant Designer: Faiq Fayyaz Photographer: MORE Studio
Registration No. PCB 286
Printed at: ColorCode Printers, Lahore, Pakistan
Contact us: 042 37236611-12 Email: [email protected]
Gadget
Let’s fall in love with
Photography with Huawei P9
40
Buyer Guide
45-46
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Movie Reviews 36
Amazing Tech
43
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Telecom
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Is Huawei eating
up Samsung’s
share in Pakistan
by Mudassar Jehangir
Massive advertising outside Hafeez Center, Lahore speaks for itself
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May 2016
9
As the rival starts gaining numbers, slowly and steadily,
Samsung Pakistan has started to feel the pressure
T
he market belongs to no single one; whoever
performs the best gets rewarded. Those who believe
they will die without an iPhone and a Galaxy series
smartphone should keep an eye on the changing trends.
Who would have thought that Apple would post a 13% drop
in revenues in the quarter ending March 2016 and further
foresees a 15% year-over-year decline in the next quarter?
Yes, this is happening for the first time after 13 years of
unbeaten journey.
Moreover, the leader of the smartphone industry, Samsung,
felt a fresh air after two years of consistent revenue
challenges. In the first quarter ending March 2016, Samsung
posted $ 43.5 billion revenue and a net profit of $ 5.58
billion which is 12% up from the profit recorded in the same
quarter one year ago.
The rise was witnessed partially due to an anticipated
response on the sales of Galaxy S7 and S7 Edge, which
Samsung launched earlier this year in March.
However, the industry analysts are of the view that situation
is temporary as the company is facing stiff competition from
Chinese rivals who are consistently introducing specs-rich
smartphones at much lower rates.
Like other developing countries, the smartphone selection
in Pakistan is primarily influenced by the affordability
factor. Just like the golden era of feature phones, the
handset player having strong entry-level and middle-order
smartphone portfolio coupled with the reliable products is
likely to upset the rivals.
Although the smartphone brands are in abundance in the
local market, however, in past two years, Huawei has
ensured that its presence is felt across the market. The
Chinese handset manufacturer is in fierce competition with
Samsung and has reportedly eaten much of its share mainly
owing to reasonable rates and quality phones in different
price ranges.
To many, Huawei has created its own market and it has fully
taken advantage of soaring demand for smartphones in post
3G-4G era.
According to a survey, a 1% rise in smartphone adoption is
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May 2016
recorded every month in the country where 40% of handsets
are now smartphones.
While commenting on Huawei's position in Pakistan,
various handset industry experts supported the impression
that a new brand requires 2 to 3 successful models for
registering itself in consumer’s mind. However, Huawei has
to its credit more than half a dozen successful models - back
to back, in the shape of Y6, Y625, Honor 5X, G610, Honor
3C, Honor 3C Lite, Honor 4C, and P8 Lite.
Although, the opening quarter of the year ended with
first ever decline in global smartphone shipments. A
report compiled by Strategy Analytics reveals that global
smartphone shipment fell by 3% during January-March
quarter. Moreover, the growth of smartphone industry
is somewhat similar to what was recorded back in 2008,
Gartner adds.
Nevertheless, the Chinese manufacturer is continuing on its
journey with doubling of market budgets, retailer incentive
and R&D spendings.
According to reports, Huawei spent $ 9.2 billion on R&D in
2015, more than what Apple spent - $ 8.1 billion. However,
Samsung invested a little less than $ 12 billion in the same
period.
Tension is high in Pakistan
Among all the regions, Pakistan is the most rewarding and
contributing territory for the Chinese company in terms of
smartphones which is very much evident that local team
spends huge budgets on dealer incentives, marketing,
and brand building while giving Samsung a cut throat
competition.
According to various sources, Huawei has considerably
improved its retail sale that stands at nearly 80,000 units per
month, an almost 50% uplift from what it recorded a year
earlier in the local market.
The growing demand for Huawei pinches the leader which
grossly sell nearly 150,000 units a month through the legal
channel. However, an equal number of Samsung phones hit
the shelves in Pakistan through smuggling, mainly through
"Khapias", which Samsung along with other brands is
fighting hard to control.
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As the rival starts gaining numbers, slowly and steadily,
Samsung Pakistan has started to feel the pressure. The
concerns were evident when a team comprising of the
regional mobile business chief and local high-ups recently
visited the retail and wholesale market across the country to
understand the sudden shift in market dynamics.
While responding to a query regarding the frustration
of Samsung partners over lesser commissions and other
incentives, Shehryar Khalid, Manager - Marketing &
Communication cautiously stated that we strongly follow
the approach where we actively engage with our partners,
customers and people in general to understand their ideas of
the future of technology and how they see Samsung taking
the leadership role in creating this future.
"Everything we do, be it our policy or anything else, is
guided by a moral compass that ensures fairness and respect
for all stakeholders to better serve the end-customer"
Shehryar stated.
However, a prominent Samsung partner on the condition of
anonymity told More Magazine that over the years, Samsung
has dwindled the incentives for sellers which is why we
prefer to sell products with a higher return on investments
(ROIs). At this time, Huawei offers double the commission
that we get from Samsung, so it is very natural tilt towards
the Chinese manufacturer. Moreover, it has evolved to be a
brand which offers more to its customers regarding quality.
Many dealers also complained about the occasional
interaction with local marketing and selling team.
Head of Mobilephone Marketing Division at Huawei, Fraz
Khan, terms it a success for brand which is now stronger
in the price range of PKR 13000 and PKR 24,000 while
grabbing nearly 10% market share.
Although the competition is severe for Samsung mostly
in the lower and middle price section and due to price
attraction, a considerable chunk of consumers has started
to weigh other options. However, Shehryar maintains that
his company is a global leader in Smartphone category.
In Pakistan, Samsung mobiles are popular and trusted by
consumers of all segments.
The confidence is high for Fraz, who is equally convinced
about his position in pricey handset category where Galaxy
Note series holds a strong ground due to its high specs and
elegant outlook. The success of Mate 7 and Mate 8 has
helped him catch the attention of serious buyers.
Although P6, P7, and P8 were meant to counter the Galaxy
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S series, the company is relying more on P9 and P9 Plus
due to first of its kind dual lens technology that Huawei has
used this time.
[ [
Huawei spent $ 9.2 billion on
R&D in 2015, more than what
Apple spent - $ 8.1 billion.
However, Samsung invested
a little less than $ 12 billion in
the same period
Furthermore, handset industry analysts term the recent
marriage of Huawei with a dominant distributor, Advance
Telecom, a better strategic move by the Chinese company
owing to a strong distribution network that Advance boasts.
As per early reports, in its first month after the appointment,
Advance Telecom has elevated the sales by 10%.
It is interesting to note that both the rival companies share
the resources of two handset distributors. The distribution
companies - Airlink Communication and M&P work with
Samsung as well as Huawei.
To many inside the industry, it is a tricky role to play and
may disturb the cash flows and market position of either of
the smartphone manufacturer in the following months.
However, Samsung is not worried about the consequences
as Shahryar commented, “We work with partners who
demonstrate strong business ethics and who firmly believe
in Samsung and the great consumer products we develop.
Each of our products is part of the great ecosystem of
technology that Samsung is developing for the world. This
clearly has no rival per se.”
Huawei plans to close the year 2016 with approximately
125,000 monthly activations.
Despite denials, heat can be felt in the Samsung camp which
recently announced a free Gear VR to lure customers for
Galaxy S7 and S7 Edge.
Certainly, there is no shortcut for Huawei, a large number of
the audience still find Samsung a better option and a matter
of pride by holding the most elegant phone in hand, but
Huawei's fans are of the view that Mate 8 and P9 are the
handsets that will create a difference this time.
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Business
Only 12% of Pakistanis have the access to financial services in the
country. Even this small chunk is not fully connected with what banking
offers today
Conventional banking to branchless,
the sector is still untapped
by Chaudhary Haroon
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W
ords like, Unbanked, Underserved, underprivileged are somewhat used very commonly whenever we are talking about the
Financial Services Industry of Pakistan. The industry is one of the oldest ones and has been with Pakistan since its inception.
We have banks which were established before the independence and are still serving people to provide access to formal
financial services.
With over 30 banks and many other financial Institutions working since 1947 or even before, Pakistan remains at a very small scale of
the banking density score card.
If we put it to numbers, as per different independent and
government sources, it hovers around 12% of the population
which is considered to be "Banked"; means they have a bank
account and access to conventional financial services, however, in
this 12%, many questions are still unanswered:
•
•
•
Are these unique customers having accounts with different
banks or there is duplication which means, if I have bank
accounts in three different banks I would be counted thrice?
Is the opening of account merely ensures that the person has
access to the financial world and the term more commonly
used these days - the digital world?
Is this bank account causing a noticeable change in his social
life?
The answer to these questions may vary from one respondent
to another whereas a consensus is clearly visible on the fact
that Pakistan needs a serious effort on increasing the financial
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inclusion, and fortunately enough, all the stakeholders are
aggressively working to achieve this target.
In today’s World of Financial Services, the unbanked, underserved
and underprivileged are all those people who are digitally not
linked with a financial system for making a transaction, or, they
are using cash as a mode of transaction.
With this, we can simply consider a major portion of this 12% to
be partially banked or otherwise.
Hence, one can easily understand the kind of opportunity available
in this market with 88% completely unbanked, and opportunity is
lying with the 12% banked as well. There is a lot to be offered to
both of these segments.
To give it a bit of international aspect as well, below provided
picture will help you understand that right now we are standing
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in the middle of active markets, witnessing the change to happen
While all the stakeholders are well known to the opportunity,
and yet all of them are aggressively moving towards bringing
an advanced level of technology along with customer focused
products to make it more digital for the customers. However, the
scope remains extremely broad and open for many other players
to come in this arena and try their luck, be it telcos, other financial
institutions, solution providers or the most attractive Fintechs.
commercial bank, rather, it can be a microfinance bank or other
financial institutions as well.
Similar kinds of efforts are underway on the unbanked side
commonly known as Branchless Banking, for the unbanked. On
this side as well, many players are working much aggressively to
tap the needs of different customer segments by bringing in value
additions which can help creating financial inclusion.
In most of the cases, the Bank-led model requires a partner to
execute branchless banking as going beyond branches is not the
domain of regular banks hence they partner with an organization
which has a huge footprint - Agent Network.
Ultimately all these efforts have to result in the creation of a
favorable ecosystem which influences the decision of people for
transforming cash transactions to cashless i.e. electronic or digital
transaction. Doing so, will not only include them financially but
will also have a long-lasting and positive social impact on their
lives.
Financial inclusion can even neutralize the effects of poverty
when it comes to a certain level.
The two banking models
There are two models for doing branchless banking internationally;
one is the telco-led, and the other is bank-led. Pakistan is well
regulated by SBP and the design allowed in Pakistan is bank-Led
which means that the Accounts or Mobile Wallets have to reside
within the banking system or in simple words, public money
has to remain with the Financial Institution working under the
regulations of State Bank of Pakistan.
It is not necessary for the financial institution to be a full-fledged
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May 2016
In comparison to this, the telco-led model is more of an
independent design which doesn’t require a financial institution
to be part of this arrangement and any telecom operator, or other
large organization can launch its branchless banking by owning
and operating a banking system by themselves.
The ideal marriage, in this case, is with telecom operators, as they
have the largest of the footprints available along with telecom
muscle of technology and marketing. The Agents of telecom
operators are more familiar with technology and are well trained
on using the access channels like USSD, SMS, Mobile Apps, etc.
for serving the customers.
One of these access channels is used to access the banking systems
from small shops and agents outside bank branches for making
the transactions.
[
On one side the independent
[
models of likes UBL Omni and HBL
Express have hardly been able to go
beyond 25,000 agents and, on the
other sides, telcos led models are
claiming more than 100,000 agents
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Ever heard of USSD?
The most widely used access channel is USSD i.e. Unstructured
Supplementary Services Data, which is considered to be the
easiest of all the technologies.
for the bank while making it a difficult business altogether.
The above discussed is evident from the current situation of
Pakistani Market whereby all the major players in the market
have telecom operators as their partners especially the market
leader, Easypaisa, which is a joint venture of a micro finance bank
Tameer Bank and a telecom operator i.e. Telenor. Another player
is Mobicash, which is a common brand of another microfinance
bank i.e. Waseela Bank and the largest telecom operator of
Pakistan i.e. Mobilink.
Then we have three more branchless banking players in the
market:
When you dial a number starting with * (Star) and ending with #
(hash) from your mobile phone, the string is called as USSD. The
entire agent network of telecom operators has been using USSD
since ages to perform the airtime recharge transactions using their
mobile phones.
A similar technology with few minor modifications to USSD
is DSTK, which is commonly known as SIM toolkit. This also
uses USSD service at the backend however the menu is more
customized with names of the end users for the convenience
purpose.
For USSD, almost every customer uses it for checking available
balance in his/her account, and many of them use USSD for
availing other value added services of telecom operators as well.
DSTK is less known to the customers comparatively. However,
this as well is available in all the SIMs and is displayed in mobile
phones as SIM Toolkit menu. Few of the basic reasons of USSD/
DSTK being the most widely preferred access channel are:
•
No handset dependency which means it can be accessed via
•
any mobile phone. Even those cell phones can dial USSD
code which did not support SMS service.
USSD service is free of cost, and it is not charged even on
•
•
•
international roaming.
It is the most well-known technology
Better user experience then SMS & IVR
Zero acquiring and transaction cost
However, considering the fast-paced adoption of smartphones, the
trend might tilt towards applications in years to come, but this is
yet to be witnessed. In the case of any other partner, Banks might
get hold of the Agent Network, but the access channel remains a
problem, and it increases, both, acquiring and transactional cost
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Upaisa i.e. Ufone and Ubank (Microfinance Bank)
Timepay i.e. Zong and Askari Bank (A Commercial Bank)
Mobile Paisa i.e. Warid and Bank Alfalah (A Commercial Bank
which was sister concern of Warid before Mobilink purchased it)
Ufone has taken a unique position by launching two brands of
branchless banking in Pakistan one is Upaisa and, as defined
above, the other one is the Islamic version of Upaisa i.e. Meezan
Upaisa in which they have partnered with a commercial Bank
- Meezan Bank, Pakistan’s Largest Islamic Bank. This is the
World’s first Islamic Branchless Banking launched by two wellknown organizations of Pakistan.
Two more players are there in the local market who have launched
it without telecom partners, UBL Omni and HBL Express. UBL
Omni was the second player in the market before all other started
sharing this arena and did manage to enjoy a fair share of around
15-20% in the market.
However, things have changed all of a sudden with other players
coming into the market and claiming their share especially the
ones having telecom partners with them.
HBL Express has never been able to create any impression in the
market.
On one side the independent models of likes UBL Omni and HBL
Express have hardly been able to go beyond 25,000 agents and, on
the other sides, telcos led models are claiming more than 100,000
agents. The sole reason behind this success is the cost associated
in onboarding an Agent, is negligible for telecom operators
whereas it is massive for bank owned branchless players.
Hence, it makes the marriage of Banks and Telecom operators an
“IDEAL ONE”!!!
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15
IT
A REBELS PERSPECTIVE
Why Change is a necessary evil
by Sahibzada Moon
I urge anyone with an idea to
get out of comfort zone and act.
Simply thinking and talking will
never bring change. The idea
doesn’t have to be good. You
just have to be passionate.
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May 2016
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What did they do?
Instead of being complacent, they quit their jobs and formed their
own company. That company was Intel, and these renegades were
the founding fathers of what we now know as Silicon Valley.
This is a classic example of how disruptive ideas lead to true
innovation.
Disruptions and innovations have always defined technology.
The only thing constant is change. We look at history and the
only time there has been a breakthrough is when people have
the courage to challenge the status quo. Apple beat IBM; Google
beat Yahoo!, Facebook beat MySpace all are examples of people
having the courage to not only think but act. Technology is where
it is because every few years there is sort of a revolution through
an idea (or an individual) that's a game changer.
Entrepreneurship is fundamental to the success of any nation,
which is why a developing country like Pakistan needs it all the
more. In the past few years, Pakistan has had its share of tech
startups. We've had software companies like Mindstorm and
Alfoze technologies. Consumer electronics companies like
Qmobile, Rivo, and the likes are also a step in the right direction.
But here's the thing: All of them embrace the status quo instead of
challenging it. None of these companies is what we call radical,
and it's understandable in a country like Pakistan. The only
people who make things happen are people with money. And the
universal truth is, people with money will always resist change,
aggressively if need be.
If something is working, it's only reasonable to keep doing it
and not bother with anything new. Products sold by Pakistani
companies are solely there to drive profits. The tech industry
is based on 'sales' and not 'innovation'. Sure there are new and
convenient web services like the one where you can order food
online - a luxury not a necessity. Last time I checked, Pakistan is
a third world country. Therefore, we need to put necessity over
luxury. For example, let's take the online food ordering websites,
they don't make sense if they are not scalable since almost half the
population is starving.
I believe when we take all the factors into account, the literacy
rate, the stale electronic products, the often disappointing telecom
services or the increasing duties and taxes on the all of them, the
situation offers a lot of opportunities as well. To innovate and to
approach everything from a whole new perspective.
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But like every situation, there're two sides to the coin. One side
is developing radical new technology, and the other is taking
advantage of it. Pakistan needs work on both sides. No matter
how groundbreaking technology is, it won't catch up if there is
no 'market'. And in Pakistan, most people aren't literate enough
to benefit from it. Education is the key to becoming a real
technology-oriented economy.
The government should realize that every year delay in
implementing better education is another 15 to 20 years delay for
that education to pay dividends.
Entrepreneurs need to understand that to make actual progress
in technology; it needs to be in the right context. For instance,
Pakistan's major industry is agriculture, a major untapped market
when it comes to technology. In the USA, a startup called
FarmLogs has created web services and mobile software to give
soil and heat mapping via satellite and growth analysis to make
farming less labor intensive.
“
The only people who make
things happen are people
with money. And the universal
truth is, people with money
will always resist change,
aggressively if need be
“
A
bout 50 years ago there was a very successful company
called Fairchild Semiconductor. It was highly successful
and profitable, but then as so often happens, it started to
channel the profits outside it's industry. Despite objections of a
few brilliant men, the board refused to change.
There's no reason we can't do the same. The same goes for
education. Online courses, mobile camps and easy access to
information are all untapped opportunities. People usually argue
that government offers no incentives for entrepreneurship, and its
policies are not the most business friendly. We need to stop using
government policies as an excuse not to go out and make things
happen.
However, I'm happy to say the future is still bright. A whole
generation of upstart and rebellious entrepreneurs are slowly
emerging with new and radical ideas that have the potential to
get our nation back in the race. I see a future where technologies
developed here in Pakistan, by Pakistanis, will be sought after by
every major player in the tech industry.
I urge anyone with an idea to get out of their comfort zone and
act. Simply thinking and talking will never bring change. The idea
doesn't have to be good. You just have to be passionate. Whether
it's software or hardware or both, our industry is brimming with
possibilities. Pakistan is like a blank canvas, with the right touch
it can be a masterpiece.
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17
Business
IT workforce in Pakistan
is more robust than abroad
by More Team
S
yed Jalal is the chief information
officer
at
Service
Sales
Corporation SSC, who takes
pride in transforming organization’s
culture with the power of Information
Technology which is his forte.
At SSC, he sees a great opportunity for
the company to excel in the market with
the help of technology. He talks to More
Magazine about his past and present
experiences, let’s find out what he has to
share.
How did you end up working in IT?
During my studies I wanted to go ahead with my MBA but
circumstances compelled me to think about IT which was also
a booming industry in those days. After some brainstorming, I
figured out that IT was the area best suited to me.
However, I went back to college and obtained hands on experience
of IT along with my MBA. I am talking about my early days in
Canada. Later, I joined the Department of National Defense and
started implementing whatever skills I had acquired in IT. After
that, I moved to Pakistan and Warid was the first stay point for me.
I enjoy the status of being in the group of earlier employees.
During my ten years long era at the telco, I had a chance to
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May 2016
look at a variety of areas with an extensive usage of enterprise
level IT tools that gave me a 360-degree picture of the whole
organizational structure and the business flow.
After becoming the Director of the company, I realized that it
was time for me to move on and therefore, I joined Service Sales
Corporation in the capacity of Chief Information Officer.
Before you joined SSC, what was the state IT department here?
As I know, Service Sales Corporation has always been an IT
friendly company. It already had a robust IT infrastructure, and
an excellent team of technical people was managing the affairs
before I joined the company. I only had to do a little bit of polish
work and few minor configurations for smoother operations.
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[
[
There are certain points
that I tend to like about
SSC, which is, the decision
making is far swifter and
faster
Does this IT excellence has an impact on the experience of
external customers as well?
It is very simple, if you are able to take care of internal customers,
certainly, the external customers will be equally happy. My
primary job is to ensure that all the internal departments are
synchronized so that they have a true essence of ease when they
are using the technology, and, if that ease is there, people will
deliver eventually; and they have!
What initiatives you have taken during your tenure?
In two and a half years, we have taken some major steps for
bringing down the Capex. Instead of managing everything inhouse and putting a burden on our resources, we opted for
managed services.
Besides, we have improved connectivity between our offices
and 500 stores across the network. Today, we have fewer stories
offline, which means we are constantly getting lots of retail
information that helps management take timely decisions. You
know time is equal to money!
You have worked with a leading telco, how different IT is in a
company like SSC?
In a highly established enterprise, there is a pretty big hierarchy
for approvals. However, in companies like SSC, things are two
steps away which eventually help the organization cutting down
much of the time that get wasted due to long chains of decision
makers, as it happens in another case.
There are certain points that I tend to like in this particular
environment, which is, the decision making is far swifter and
faster.
You spent a big part of your life in Canada, what compelled
you to come back to Pakistan?
I never liked minus 45 temperature; moreover, I was looking for
a change in career. I had the experience of working in a public
sector entity - National Defense, in Canada.
Apart from that, my mother always wanted to be here, so,
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everything played a role in making my mind, and I convinced
myself for taking a leap in my career and eventually came to
Pakistan.
So how different your experience is from Canada?
The mind set. The real essence is about taking the ownership of
what you do which in reality opens gates to excel in the career.
Generally speaking, in Pakistan, we do not like to take the
responsibility. Even if we take the ownership, we do not want to
be accountable for it. In my opinion, this is the primary difference.
However, at SSC, I can observe a huge shift in the mindset during
past three years.
How different IT industry is in Pakistan from Canada?
Actually, IT in Pakistan is much stronger than what I saw over
there. In Canada, one person looks after certain verticals, and if
you ask a question which is not somehow related, he/she would
not be able to answer. However, in Pakistan, we are very much
able to work on multiple fronts and possess more knowledge
and understanding of nearly everything. The only challenge is to
channelize this strength in a real sense.
The organizations which are big enough but don't have an IT
department established, what is your suggestion to them?
It is a million dollars question. There is a concept of managed
services. You have to keep an eye on your workforce and choose
the right individuals who will be looking after the affairs.
Personally, I do not believe that IT needs to be a large entity
inside an organization. We should always be looking for
managed services, and we need to figure it out that what kind
of industry we are in and what kind of managed services do we
need. It is fundamentally a mix of managed services and in-house
knowledge.
Do you ever wish to go back to Canada?
No. I am in love with Lahore, and I do not want to leave it. We are
a nation of incredible people who are very welcoming.
[ [
In Pakistan, we are very much
able to work on multiple fronts
and possess more knowledge
and understanding of nearly
everything. The only challenge
is to channelize this strength in a
real sense
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19
National
A nation of pranksters
Police receive 90% prank calls on 15 helpline
by Sumaira Mudassar
L
aw enforcement agencies including police and other
departments are adopting various means of latest
technology for establishing a better communication with
the public, solely for serving them abruptly.
authorities and many a time; callers start abusing police officials.
“The helpline is for public to access us in the case of emergency
but people call it to order the pizza, burgers, etc. Sometimes, they
call the helpline and say, “will you make friendship with me?.”
told us a senior police officer.
However, unfortunately, a big percentage of these calls are
made for the sake of fun only. The prank calls received on these
helplines have become a cause of the irritation for the authorities.
“Every day Lahore police receive 4,000 calls on 15 out of which
90% are pranked calls,” the official revealed
According to latest statistics, 90 percent of the calls received on the
Police emergency helpline ’15’ are the prank. People either report
fake incidents or hang up the phones when a call is answered.
In most of the cases, callers crack jokes and make fun of police
If a man has nothing to do and feels a boredom, he just picks up
his phone and calls the police helpline, and says various things.
According to a report, last year, 3.5 million calls received on the
helpline of Karachi Police were the prank.
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Even the messaging helplines are not safe from the pranksters.
The departments that have launched an SMS or WhatsApp
helpline, also face this kind of silly activities by the dumb people
who don’t have anything else to do.
To give you an outlook, here are some screenshots that were
posted by the Banana News Network on their Facebook page.
Why don’t Police block these callers?
It is much easier today to trace a caller or block the number of
annoying people and for police or any other security agency it is
a piece of cake, however, they consider it the last option to take
such an extreme measure.
“We don’t find it a better option to block numbers, either mobile
or landline. The reason for our leniency is that once a number
entered into our blocked list, it can not reach us in case a real
emergency arise. We, therefore, do not wish them to face such a
situation.”, explained the official.
Despite the fact, police have registered FIRs against the most
frequently annoying callers.
The official appealed the public to stay away from such negative
practices and become a responsible citizen and help police in the
drive against crime.
Prank calls on other helplines
The prank calls are not only received on the police emergency
helpline, but also on the other helplines such as fire brigade,
railway station, food home-delivery services, etc.
For example, people call the helpline of McDonalds and order a
meal, and when the guy comes with the food, the caller denies that
he booked the meal.
Sometimes, people purposely give the wrong residential address
on phone calls at McDonalds and Pizza Hut, just to tease the staff.
A manager of the local restaurant told that we are very used to
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The screenshots show some messages received on the Rangers
Madadgar WhatsApp emergency service.
Of course, these screenshots are fake, and that is what we expect
from the BNN. But, we are showing these images so that you
can get a perspective on how the fake messages look like. The
screenshots are not real but the words shown in the images are
very similar to the real prank messages.
it, and we don’t cater to that number if we get a call from it next
time.
The customer care officers at different telecom companies also
deal with prank calls on a daily basis. People call the telecom
helplines and ask the operator for friendship.
On railway helpline, most of the prank calls are received about
toilets of the train. For example, a person calls the Railway inquiry
helpline and says, “Why there is no water in the washroom of
Awami Express?.”
Unfortunately, there are no legal consequences for the people who
do prank calls and telephonic jokes. The only criminal law that is
applicable on a phone call is if the caller is harassing the person.
Some people record their prank calls to post them on different
social networking website but call recording is also not legal.
According to the law, the permission of the other party on the
phone call is essential to record the call.
The prank calls on helplines are not the problem of Pakistan only.
Such calls are received by the helplines in the other countries as
well.
Recently, a person in the USA called Burger King (an American
global chain of restaurants) and said: “there is a gas leakage in the
restaurant.”
After the call, the staff at the Burger King restaurant was seen
smashing all the windows to get out of the building. The call was
a prank and police is still searching the man behind this call.
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May 2016
23
National
Halal leaks
90% People Consuming Non-Halal Meat, Products
by Yasir Habib Khan
Surprisingly, more than 81 percent of the world’s Halal trade is done by
non-Muslim countries including India, Thailand, China, Brazil, Australia,
US, and Europe. Utilizing the Halal Brand to their economic benefit
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May 2016
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E
ven it is unthinkable to touch non-Halal products (highly
impermissible by Islam)—especially meat and other
commodities, 90 percent people are unnoticeably eating
and using Haram products believing them as Halal in the length
and breadth of the country.
All credit goes to Sharifs--mighty rulers of champion of piety and
good governance in the Islami Jamhoria Pakistan reckoned to be
the invincible castle of Islam.
In a stark revelations covertly leaked by Pakistan Halal Product
Development Board, Punjab Halal Development Agency (PHDA),
Pakistan Standards and Quality Control Authority (PSQCA),
Pakistan National Accreditation Council (PNAC), poor masses
do not know what they have been consuming in the name of Halal
that has actually been nothing to do with even Muslim dietary law
enshrined in the 1973 Constitution.
“Majority of butchers are ignorant of Islamic modalities regarding
pre-slaughtering and post-slaughtering procedures of animals.
They just slay the animals and provide mutton, beef and chicken
meat to the public that is not Halal. Meanwhile, food items are
made of such stuff banned by other Muslim countries due to their
ingredients are forbidden by Islam. Cosmetic, pharmaceutical,
chemicals and other industries are scot free to use prohibitive
imported materials,” officials disclosed.
It is vindicated by the fact that in the world of the Halal market
of 3 trillion dollar catering 57 Muslim countries including Arab
states; Pakistan share is miserably 0.2 percent. Even Gulf and
the Middle East countries have started barring Pakistan’s meat
and other stuff declaring them non-Halal after they are found not
following basic Halal standards and Halal certifications direly
needed to tag anything Halal in the world.
Non-Halal stuff ranges from meat to diverse eatables, cosmetic,
pharmaceutical, personal care, saloon, garments, chemicals,
fast food, kitchen items, footwear, toiletries and many other
commodities.
Despite unsavory phenomenon that is tantamount to inflict
religious belief and its sanctity, government appears inactive in
enforcing Halal butchering SOPs, “Halal Standards” for food and
manufacturing, Halal export and import, Halal certification and
Halal accreditation so as to help market all products with logo of
“Halal” inside and outside the country.
Pakistan Halal Accreditation Committee member and Jamia
Naeemiya chief administrator Raghib Naeemi said that in the
absence of Halal SOPs, non-Halal products had been plaguing
the market. “Islamic Shariat has laid down rules to define items
as Halal and Haram, he said, but who bothers with the letter and
spirit. He emphasized the need for the prompt making of law,
sensitization among people and clamp down businessmen to put
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an end the Non-Halal practice.
According to startling statistics, 1.71 billion of Muslims or 24th
of world population around the globe make “Halal Market”
very charming. The Muslim population is growing at the rate
of 3 percent per annum and is expected to be 31 percent of the
world's total population by 2025. With this growth ascendency,
the global demand for Halal food and Shariah compliant products
and services continue to balloon.
Surprisingly, more than 81 percent of the world Halal trade is
done by non-Muslim countries including India, Thailand, China,
Brazil, Australia, US, and Europe. Utilizing the Halal Brand to
their economic benefit, they have emerged as the biggest exporters
of Halal products in today’s world. Among Muslim countries
Malaysia is the main global player in the Halal market. “Pakistan
has a tiny role in world's Halal industry, and its halal export is
restricted to the only Middle East,” said by Dr. Tanvir, an exporter
and head of Halal Brand “The Meat” in Pakistan.
Pakistan has held five international Halal conferences and
Exhibition to give impetus to Halal industry. More than 22 MOUs
were signed with no results so far.
Recently, CM Punjab Shahbaz Sharif inaugurated 5th Halal
conference organized by Punjab Halal Development Agency
(PHDA) and deplored that volume of livestock trade in the world
was $1,000 billion. However, Pakistan being the 10th biggest
country concerning livestock production its share in this business
is almost negligible.
Consultant at PHDA and Manager communication and
documentation at Livestock Daily Development Board
Binyamen Shaukat said that Pakistan lacked Halal Standards
and certifications. “Except Shapur Kangran Slaughter House,
slaughtering of the animal is not being executed as per Shariat
Law” he added.
[
[
Pakistan has held five international
Halal conferences and Exhibition
to give impetus to Halal industry.
More than 22 MOUs were signed
with no results so far
Halal is no more just an Islamic value, a code for Muslims to
use products only what is allowed by Islam, rather emerging as
a “brand” for quality and hygiene even in non-Muslim countries.
Halal products bearing Halal logo are in high demand both
Muslim and Non-Muslim countries.
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25
(PNAC) and other stakeholders, national standards for the Halal
industry were outlined, but they are yet to come into effect.
Very few selling points in the country maintain hygienic environment. Most do
not maintain any standard
As demand rises, International food chains have started tuning
in themselves with Halal trends. Since being certified as Halal,
McDonald, KFC, Burger King and others noted an increase of 30
percent customers around the world.
On the international front, Pakistan products are not deemed as
Halal. A recent survey conducted by Halal Development Project
Pakistan laid bare the fact that people in China and Africa
abstained from buying Pakistani products as they did not see a
Halal Logo on them. However, they picked up those carrying
Halal Logo from the shelves.
In the perspective of basic infrastructures, Pakistan has the
capacity to nurture Halal market to boost up the ailing economy.
40 million people are engaged in the livestock business. It
boasts 99 percent best livestock value chain ranked as the 4th
largest livestock population in the world. The poultry industry is
progressing with annual growth rate of 10 to 15 percent. In the
absence of Halal regulations and implementation, the situation is
dismal so far.
Pakistan meat processor and exporter association official Syed
Hassan Raza underlined the need to build Halal infrastructure and
government authority to promote the Halal industry. Under 1963
slaughtering Act, violators stayed unpunished. Malaysia pioneered
in making Halal Standards in 1974, but Pakistan enjoyed slumber.
Pakistan Council for Scientific and Industrial Research (PCSIR)
asserted to have set up Halal Authentication Laboratory. However,
senior official unveiled the fact that Lab was divested of basic
paraphernalia to detect clinically Halal and Haram products.
Punjab Halal Development Agency (PHDA) has yet to be
empowered to exercise its authority. Pakistan Halal Product
Development Board (PHPDB) was set up in 2009 to promote halal
export and trade, but there is no headway so far. Establishment
of Pakistan Halal Authority (PHA) is still a pipe dream. In
consultation with PHDA, Pakistan Standards, and Quality Control
Authority (PSQCA), Pakistan National Accreditation Council
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May 2016
Pakistan Halal Product Development Board (PHPDB) vice
chairman Hasnain Reza Mirza deplored the ongoing sorry state of
affairs and said that government passed Halal Authority Act 2014
but forgot to incorporate DHPDB into it. Given the situation, he
said, Saudi Arab, Iran, and other Muslim countries have been
banning Pakistani meat and product terming them non-Halal.
Hasnain Reza said that PHDDB has sent a letter to Prime Minister
Nawaz Sharif to intervene into the situation to put the house in
order.
Private bodies including Halal Research Council (HRC) and
Halal Development Council (HDC) claim to have the legal
power to issue the Halal certification to exporters. However, the
government does not recognize them.
Dr. Salman Shah, former caretaker Finance Minister and advisor
to the Prime Minister on finance, economic affairs, said: “Pakistan
needs to market itself as a committed player in halal certifications”.
He also informed that Muslim consumers are increasingly aware
of the Halal brand that was why more and more large Halal
brands are localizing themselves in different cultures. Pakistan
should become the hub of Halal goods and services because of its
strategic position in the Arab world and Central Asian countries,
he added
Federal Minister for Ports and Shipping Senator Kamran Michael
had enticed investors with tax exemption for four years if they
initiate halal meat operations during the ongoing year.
Since basic standards and rules have yet to be drafted to declare
Halal or Haram, international brands predominantly McDonalds,
Lays, Proctor & Gamble and Cadbury have been pouring Pakistan
market in non-Halal items.
In a recent development, Ministry of Science and Technology
Pakistan declared 23 imported food products as Haram, these
included Bubblicious, Ragu, Pascual Yogi Kids, Chupa Bubble,
Rice Chicken Broccoli, Jell-O, Pasta Chicken Broccoli, Chicken
Tonight, Skittles, Skittles Fruits Jar, Picnic Chicken, Skittles Fruit
15p, Chicken Soup, SliMa Soup, Yupi Fruit Cocktails, Cup a Soup,
Gummi Pizza, Yupi Footballs, Heinz Dinner Chicken, Strawberry
Leaf, Pop Tarts, Tulip Chicken and Pasta Creamy Chicken.
The ministry informed a commerce secretary, member customs
and all chief secretaries of five provinces and AJK to stop imports
and sale of food products containing ‘Haram’ ingredients in the
country but all in vain.
www.moremag.pk
Business
PITB & Uber
Partner for more
Business Opportunities
in Punjab
U
ber, an online transportation network company, has
entered into an understanding with Punjab Information
Technology Board (PITB) for further enhancing
the experience of its taxi service and creating more economic
opportunities for people with the help of locally designed
technology solutions of PITB.
Loic Amado, Sr. International Launcher for Uber met with
Chairman PITB, Dr. Umar Saif for signing a formal MoU in this
regard for which companies was in talks with Punjab government
for past several weeks
What this partnership is all about?
As per details of the MoU, Uber will take the benefits of vehicles
that Punjab government has distributed among the jobless people
under the umbrella of Bank of Punjab Apna Rozgar Scheme.
All over the province, some 50,000 government subsidized taxis
have been distributed among the people, primarily, for making
them, self-sustained entrepreneurs. Only the Lahore city caters to
12,000 such taxis.
The arrangement will also provide Punjab government a valid
data about the proper utilization of these subsidized taxis.
Secondly, the US-based transportation company is very much
concerned about the safety of its customers in this regard; it will
also take advantage of the well-designed databases that PITB has
built for streamlining the valuable public data.
Dr. Umar Saif stated that “We will provide Uber a platform to
verify the personal record of drivers before hiring, their licenses,
and vehicle’s ownership in just a few days which usually takes
months.”
Currently, Uber is getting a good response which is more than
what the company forecasted before its launch in Lahore. There
are several hundred Uber cars on the roads already, and the
company is receiving thousands of partner applications that are
running through its system.
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All of our partner drivers go through an essential screening
process before they are activated on the Uber platform. through
our partnership with the PITB, and by leveraging technology, we
have been able to make this screening process more effective and
more efficient, stated Zohair Yousafi, Uber’s Head of Expansion
in Pakistan
“Another important aspect of this understanding with Uber is to
provide encouragement to our home-grown entrepreneurs whom
we have nurtured through the platform such as Plan9 and PlanX.
We have taken these nurseries to such a height where any global
giant of likes Uber can join hands with them” added Dr. Saif
While talking to More News, Dr. Saif seemed hopeful about more
acquisition in the coming days on the pattern of Savaree, which
was recently acquired by another global player, Careem.
This will increase competition in the market, and the next could
be Travly or any other company, he hinted further.
Loic Amado emphasized that “Uber is transformed urban
mobility for thousands of Lahoris by introducing a safe, reliable
and affordable way to move around the city. The flexibility,
entrepreneurial opportunity and earning potential of Uber’s
innovative technology has an equally transformational impact on
the livelihoods of driver partners and their families.”
Launched on March 3rd, 2016 in Lahore, Uber has received an
overwhelming response from the customers in Lahore, which
compelled the company to express excitement on its website in
the shape of some convincing stats.
Uber recently announced a $250 million investment in the MENA
region and Pakistan with a significant portion of the investment
will be going to expansion across Pakistan.
Uber is in the process of starting the service in Islamabad and
Karachi.
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May 2016
27
IT
An
Erosion of Rights within the
Cyber Crime Bill
Poorly constructed laws are being built atop other poorly constructed laws without awareness
by Waqas A. Khan
As it stands, the present law only will lead to the further destabilization of Pakistan’s
already fragile IT industry. It also will further threaten the privacy and security of the
common man. Moreover, it will alienate potential and existing international clients
W
hen the United States Justice Department sought
judicial relief to extract data from an iPhone owned
by a gunman involved in a December terrorist
attack in California, attorneys for Apple Inc., which is based
in the same state, argued that such “methods for achieving
its objectives are contrary to the rule of law, the democratic
process and the rights of the American people.”
In our country, Section 29 of the Pakistan Cyber Crime Bill
2015 (PCCB) mandates that service providers shall retain traffic
data for at least a year. This affirms the Electronic Transaction
Ordinance of 2002. Such retention would be for at least one
year — obviously much longer than 90 days envisaged in an
earlier provisional draft. Nuances lead to uncertainty, which
actually could mean service providers would need to retain
But, what constitutes access?
The definition to be found within Section 3 means “gaining
control” — or [the] ability to use any part or the whole of an
information system — whether or not there is an infringement
upon any security measure.
A “glorification of offense and hate speech” provision within
Section 9 is especially irksome. It now inexplicably criminalizes
a person merely accused of a crime, reversing the principle that
an individual should be presumed innocent until proven guilty.
And critiques of judgments, which have been quite commonplace,
now can be criminalized, as are adding voices that highlight a
miscarriage of justice. Somehow these loose lips can now be
misconstrued as ‘glorifying’ an accused or convicted person.
And to advocate for a person wrongly accused or convicted of a
crime would not only be illegal but it would be punishable by five
years in prison or ten million rupees — or both.
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May 2016
their data indefinitely.
Neither version offers the slightest affirmation of an individual’s
right to privacy. Moreover, in Pakistan, a tidal erosion of other
rights is happening without regard to the will of the people.
CheckMarx, based out of Tel Aviv, Israel, is leading
information security publication. It has featured Rafay
Baloch, a young Pakistani as one of the world’s Top 5 ethical
hackers. However, in his own country, Baloch can be jailed
because PCCB Section 3 states, “Whoever intentionally gains
unauthorized access to any information system or data shall
be punished with imprisonment for a term which may extend
to three months or with a fine up to fifty thousand rupees, or
with both.”
More evidence of the aforementioned tidal erosion can be found
in Section 15’s “Unauthorized issuance of SIM cards” and Section
16’s “Tempering etc. of communication equipment.” Mostly
duplications of Pakistan Telecommunication Act 1996, they have
made telecom operators criminally liable.
It was needless to add this section within PECB and to threaten
the operators who already have been required to implement the
government’s SIM-verification policy to the tune of millions of
dollars.
PTA, under the Telecom Act, already has tremendous powers
to penalize telecom operators for non-compliance of any
license conditions. Giving the PTA, FIA, and other lawenforcement agencies more power to harass telecom operators is
incomprehensible and discourages foreign and local investment.
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May 2016
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Without overburdening you with existing double-speak, let’s
attempt to delve deeper.
Section 18 takes on “Offenses against the dignity of a natural
person. This section actually is a poor copy of the Defamation
Ordinance, 2002 and Defamation (Amendment) Act, 2004. This
already is penalized under Section 500 and 501 of PPC.
Section 22 tackles “Spamming,” which can easily be curtailed
through the likes of filters in email inboxes, number blocking
options in mobile phones, do-not-call lists, etc. Something that is
mostly as a source of irritation need not be criminalized.
This nuisance should be dealt with by policy guidelines and
within a regulatory framework. Data-protection laws need to be
introduced to create parameters so lists of numbers cannot be
swiftly shared or misused in this manner.
In this era of call centers, online marketing, and SMS promotions,
such “spamming” is used to harass small-business enterprises,
who use these comparatively cheaper means of communication to
their potential customers. And should the law be applied to deal
with the Board of Intermediate and Secondary Education recent
“selling” the phone numbers of the students who have passed SSC
and HSSC examinations for colleges and universities?
Section 34 deals with “Power to Manage intelligence and issue
directions for removal of blocking of access to any intelligence
through any information system.” This clause gives the
government/PTA unfettered powers to block access or remove
speech not only on the Internet but transmitted through any
device, of its own determination. Not only does this infringe upon
fundamental rights of citizens and curb media freedoms, but it has
huge implications where privacy is concerned.
And Section 43 addresses “Prevention of electronic crimes.” This
allows the government to issue new guidelines from time to time
and makes the lack of corresponding compliance a punishable
offense. Such “guidelines,” which could be is- sued without
technical expertise or knowledge, could place an unrealistic
burden on service providers to act in a manner that may or may not
be practical or possible. And, it negates the intermediary liability
protection that is offered to service providers within Section 35.
An in-depth analysis of the Cyber Crime Bill would require
reams of paper that would fill a book, but as the bill is before the
Upper House (Senate) for approval, experts in the IT and Telecom
Sector seek following amendments to ensure that its focus is on
combating real crime and not tripping up an unassuming and
overburdened public.
When this bill was presented before the National Assembly
Standing Committee, strong opposition was voiced by reputable
interests, including:
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May 2016
•
•
•
•
•
•
•
•
•
•
Internet Service Providers Association of Pakistan (ISPAK).
Pakistan Software Houses Association (P@SHA).
Human Rights Commission of Pakistan (HRCP).
Pakistan Federal Union of Journalists (PFUJ).
Reporters Without Borders (RWB).
Bolo Bhi.
Digital Rights Foundation (DRF).
Bytes For All (B4A).
Media Matters for Democracy (MMFD).
Institute for Research, Advocacy & Development (IRAADA).
Together, they asked the committee to strike down the law or
make desired changes, to help differentiate between legitimate
business and criminal activities. Unfortunately, their deafening
recommendations fell on deaf ears, and another duplicative law
was inexplicably passed.
Talking on the issue, now when the bill is already in the Senate
for the final approval Wahaj us Siraj, Convener, Internet Service
Providers Association of Pakistan (ISPAK), Farieha Aziz,
Director, Bolo Bhi, Asif Luqman Qazi, Executive Director, Center
for Discussions and Solutions (CDS) and Khawaja Saad Saleem,
Vice President ISPAK recommended the following amendments
to the bill.
The definition of critical infrastructure should include private
businesses as well, not just government infrastructure.
The definition of service provider needs to be amended as it is
extremely vague.
Within Section 10: Cyber Terrorism, a clause references
‘whoever threatens to commit any offense.’ This section carries
an imprisonment term of 14 years. While the commission of an
offense certainly should be punishable, almost anything can be
construed as a threat. This section also requires a proviso for ethical
hacking/white-hat hackers, hobbyists who conduct activities to
identify security breaches within systems. It also should protect
teenagers from being implicated as cyber terrorists — and jailed
for 14 years — for activities that might have occurred because of
boredom. Yes, they may need to be reprimanded but nowhere near
as harshly.
Clause [2] in Sections 18, 19 and 21 delegates too much power
to the PTA through the determination of the offense and required
action has been left to its discretion. This should be subject to a
court process.
Section 21: Cyber Stalking; sub-sections (a) to (c) within contain
vague terms such as ‘obscene, vulgar, contemptuous, indecent
and immoral. These sub-sections should be omitted. The language
in subsection (d) needs to be tightened so it can be applied more
broadly to public events (covered by the media or political parties).
Section 28: Expedited preservation and acquisition of data gives
an “authorized officer” the unilateral and unchecked power to
www.moremag.pk
order the provision of data or the preservation of data whenever
the officer believes it is “reasonably required for a criminal
investigation.” With the risk that data could become inaccessible,
the authorized officer should be required to make a court aware
of such requests.
Section 33: Dealing with seized data. This has been left to the
discretion of the federal government and its rule-making powers,
but the procedure should clearly be stipulated here. Data is
sensitive information and how it is seized, handled and preserved
needs clear and stringent guidelines.
Section 35: Service providers should not be required to keep
indefinitely real-time collections and data recordings.
Section 37: International Cooperation. The Act gives the federal
government unregulated, arbitrary powers to share information
with international governments/agencies without any oversight.
In sub-section (3) the Act attempts to limit foreign governments
to keep the information confidential, or to use it subject to some
conditions.
Section 38: Currently, bail is not an option for offenses as outlined
in Sections 10 and 19. The latter most certainly should not be in
this category and given a dismal track record of security agencies.
Section 10: should be eliminated.
Section 42: addresses the right to an appeal. But an appeal should
not be limited to only the final judgment of a court; the provision
for a legitimate appeal before a high court certainly should exist.
Syed Ahmad, Spokesman, Pakistan Software Houses Association
of Pakistan while talking to MORE highlighted some other
significant shortcomings and proposed that if accepted, following
additions would go a long way toward making the bill more
meaningful and somewhat palatable.
The definition of “unauthorized access” requires elaboration,
especially when read together with Sections 3 & 4 on unauthorized
access to system or data and copying or transmission. In what
form authorization would be required is not made clear. Consider
this: If someone verbally “authorizes” another person to use their
laptop — a common practice among peers and colleagues— then
maintain that authorization never was given, where is the proof
either way? Is punishment an intended consequence of a possible
misunderstanding?
Section 11: Electronic Forgery, and Section 12: Electronic Fraud.
Given the technical nature of these offenses, these sections should
contain explanations — or have accompanying illustrations
— that would assist a court needing to establish if a crime was
committed. There also should be an assessment process to
determine the degree of damage so that the punishment when
meted out is proportional to the offense.
Section 20: Malicious Code. A proviso/exception needs to be
created for this clause. What may be deemed as ‘malicious codes’
or ‘viruses’ often are taught and written as part of academic
disciplines.
Section 27: No warrant, search, seizure or other power should
land indefinitely in the hands of authorized officer. The officer
should have to go to court and require a warrant for search, seizure
and arrest and provide detailed reasoning, in writing, for why it
is required.
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[
[
The present law only will lead to the
further destabilization of Pakistan’s
already fragile IT industry. It also
will further threaten the privacy
and security of the common man
International governments are neither bound by this Act nor by
any such conditions that Pakistan’s government may subject the
information to.
Clearly, the law as constructed is technically unsound. At its
worst, it is unfiltered, unfair and potentially cruel.
As it stands, the present law only will lead to the further
destabilization of Pakistan’s already fragile IT industry. It also
will further threaten the privacy and security of the common man.
And it will alienate potential and existing international clients.
Left unchecked, the annihilation of the telecom and IT industries
as we know them will be almost certainly assured.
Let’s consult with renowned experts within various reputable
Information Technology communities to help draft such laws (if
deemed truly necessary) so that basic needs and realities are top of
mind. But the previous such practice was horrible as NA Standing
Committee secretly modified the bill that was earlier prepared by
Pakistan Software Houses Association for IT and ITEs (PASHA),
Internet Service Providers Association of Pakistan (ISPAK) and
other stakeholders, making the whole bill non-transparent and
non-consultative.
Without such fixes, which are highly unlikely, then let’s go the
whole mile. Having witnessed poorly constructed laws built one
upon one another for far too long, the only way to actually stem
the pervasive erosion of our rights is to call for the immediate
repeal or abolishment of this troubling black hole, er, law.
Will Senate consider the industry before it is too late? Question
Remains .....
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May 2016
31
Entertainment
Going Legit
The Trials and The Glory
by Talha Hamid
32 MORE
May 2016
“
“
Getting genuine software isn’t cheap, however, it is far,
far cheaper than common perception. Moreover, if we are
able to afford an expensive phone, PC or games console,
it is our ethical and religious duty not to steal and pay the
people whose labor we are enjoying
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L
et’s not mince words. We mostly consume pirated content.
Nevertheless, I am mostly legit these days, and I hope I can show
From our school textbooks to our movies, to our music,
willing readers the way to avoid piracy while still saving a lot of
to games and software - even to the channels offered by
money.
cable - everything is pirated.
Most of us don’t even know we are stealing things on a daily basis.
For an average consumer, the local “CD shop” (quaint name from
Is to be blamed on the vendors
a bygone era!) is the hub for all entertainment - movies, music,
rather than the consumers,
books, and software. To the more well connected, torrent sites are
the single source for everything.
I had my first computer in 1997, and my first smartphone and
games console in 2008. Since then, I have pirated stuff left and
there is not a single place I know
of to buy genuine software
conveniently. Yes, console games
right.
are available in toy shops, but
that is pretty much it
On old Nokia smartphones, programs were java based, so it was
relatively easy to download java files off the net and run them.
Back then, phones weren’t connected to the internet all the time,
so there was no check and balance.
PC Software
It is easy enough to get MS Windows. Just pay the price via
Then came Android and IOS (iPhone). These were the always
credit card and you can download and install Windows 10. In
connected systems that made piracy much more challenging.
fact, I bought Windows 7 a few years ago, then got Windows 8
Even if you can easily hack and install pirated apps on these,
as a $ 40 (Rs 4,000) upgrade, which was not a bad deal at all,
they will, one-day, phone home, and either stop working or start
notwithstanding the problems Win 8 had. Windows 10 came as a
missing some essential functionality.
I went legit on my Android phone first. Google enabled the paid
apps in Play Store a few years ago, and I haven’t looked back
since. Apps are dirt cheap anyway, and it’s good to actually pay
the hard working developers who are hoping to eke out a living
by fractions of pennies. Ask any software developer how he or she
feels about piracy, and you will get an education.
That is all fine and dandy, but as often is the case with us, when it
comes to putting our money where the mouth is, we tend to back
off. You see, genuine games and software on PCs and consoles
continue to cost thousands of Rupees.
Moreover, and this is to be blamed on the vendors rather than
the consumers, there is not a single place I know of to buy
genuine software conveniently. Yes, console games are available
in toy shops, but that is pretty much it. Adobe doesn’t make its
subscription model available to Pakistanis - paradoxically, it
wants us to keep pirating its glimmer twins of Photoshop and
Lightroom.
Then there is the problem of conditioning. One raised on a decade
of buying AAA blockbuster titles for a few hundred bucks cannot
suddenly be convinced that the game or software is actually worth
5 or 6 thousand Rupees.
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free upgrade, and what’s more, I was able to do a clean installation
for a dual-boot configuration with Windows 7. So, in essence, I
have two legal MS operating systems for the price of one.
Of course, if you can’t afford Windows, various Linux distros are
a good option. However, I will suggest in all sincerity that if you
are to spend Rs30-50,000 on a PC or laptop, it is not unreasonable
to spend Rs 12 - 14,000 on a legit Windows copy. It is totally
worth it.
Microsoft Office used to be prohibitively expensive. Since a year
or so, Microsoft has been offering Office 365. For around US$
12 a month (Rs1,300), you can run genuine MS Office on five
Windows or Mac machines. That’s not all, though. With this plan,
you can run Office additionally on five smartphones (Android/
Windows/iOS) and five tablets. That means for Rs 1,300 a month,
five PC users within your family, as well as 10 other phone and
tablet users, can fully use genuine, updated MS Office. I am not
aware of any deal that is more attractive in terms of software.
What’s more, you get Office web apps and cloud storage free too.
Yes, there are free alternatives like OpenOffice. However, they
are worlds apart from MS Office in terms of quality and feature
set. Even if you have two users in your house, subscribing to
Office 365 is a no-brainer.
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May 2016
33
PC Games
PC gaming is one genre that has grown more expensive and less
worthy over the years. First of all, the days of complete, bugfree games getting are long over. Now the games are put out,
the players test them and report bugs, and then they are patched
endlessly. Every major game release during the past few years has
suffered this fate. It becomes more and more difficult to justify
paying full price for a game.
I have news for you: there is no need to pay a full price!
First of all, games like Call of Duty have grown huge. You can get
them on 10 or 12 DVDs, and there is almost an 80% chance of (a)
the game not being cracked properly and (b) one of the discs not
functioning, bringing the whole installation to a halt. Even if one
does manage to install it, you have to disable most probably your
internet while playing it. What’s the use?
While there are no official retail outlets for original PC games,
all the major PC gaming platforms function well in Pakistan:
Steam, which has a majority of new game releases available for
download. EA Origins, which has all EA games, plus a monthly
access pass which provides you with a collection of games to
play for a monthly fee. Ubisoft, famous for games like Far Cry
and Assassin’s Creed, also has its UPlay service which works
similarly.
I had my first computer in
1997, and my first smartphone
Christmas, New Years, Easter, Thanksgiving, and a whole host
of other occasions where games are heavily discounted. You can
save 50% or even more by waiting a few weeks or months. If you
are willing to wait a year, you can have the same game for 10%
of the original price.
That’s right; I just bought Battlefield 4 for Rs 600. That is lower
than the price of the pirated CDs it came on, even if I factor in the
Rs 800 I had to spend in terms of 4G internet to download it. By
this time, the game is complete, all patched, bug-free and rock
solid.
Once you make an account on these sites, you will continuously
receive special offers which will also allow you to save on games.
There is also another platform called Humble Bundle. On it, there
are various mobile and PC game bundles which can be bought for
a donation. Granted, the games are few years old - but still, if you
pay Rs 600 to get 10 genuine blockbuster games that came out 3
years ago, it is not a bad deal at all.
Console Games
PS4 and XBox One don’t allow piracy as yet. For most players
that means they are not an option. You are mistaken. Just buy one
game with the console, later you can exchange it for around Rs
1,000 to Rs 1,500 for another game. It is not cheap, but that is
reality: you have to pay to get top quality stuff.
and games console in 2008.
Both also have online stores and allow downloading of games.
Since then, I have pirated stuff
or months, then you can get the same game without bothering
left and right
The question is: is it worth paying Rs 6 - 7,000 for an often broken
PC game? That is not even counting the data costs you would
incur downloading a 30 GB game. For me, that would take the
price close to Rs 8,000. So what to do?
The answer is one word: WAIT. There is no need to buy a game
at launch, , there it is broken anyway. Wait a few; there will be
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Here the same principle of PC gaming applies: wait a few weeks
about inserting the Blu-Ray and fretting about scratches, for a
fraction of the price.
Conclusion
Getting genuine software isn’t cheap, however, it is far, far
cheaper than common perception. Moreover, if we are able to
afford an expensive phone, PC or games console, it is our ethical
and religious duty not to steal and pay the people whose labor we
are enjoying.
Image Source: Google
www.moremag.pk
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35
Entertainment
Movie Reviews
by Shafiq Ul Hasan Siddiqui
Ki & Ka
The Role Reversal In
Modern Day Is Still A
Tad Deplorable
R
. Balki is known for movies like Paa, Shamitabh
and Cheeni Kum. All these movies have one thing
in common (apart from featuring Amitabh in all) and
that is different subject with high dose of performances. Even
this time, R. Balki’s Ki and Ka is a movie in different subject
that is unusual to Indo-Pak society. Ki and Ka features Arjun
Kapoor and Kareena Kapoor in pivotal roles. The film proves
that people, no matter, how progressive and successful they are
but they still have the societal values and norms at the back of
their mind, irrespective of the fact how shallow those norms
actually are.
Ki and Ka is a story of a young guy Kabir (Arjun) who is a
millionaire’s only son, and falls in love with Kia (Kareena
Kapoor), an ambitious professional who wants to climb the
ladder of success with her dedication and hard work. Kabir
wants to be a home-maker and doesn’t show any interest in
working. In short, he wants to be like his mom. Both Kia and
Kabir start a new life together, and soon issues start to occur in
their perfect life. Ki and Ka spots light on those issues which
are associated with ego, attention, professional jealousy, and
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May 2016
confusions which arise in a relationship.
Arjun Kapoor proves that he is a dependable actor and can
carry a well penned role on his shoulders with complete ease
and gusto. Kareena Kapoor is natural and gives an effective
performance. The movie also features Amitabh Bachchan and
Jaya Bachchan as a surprise package. It is a delight to watch
both veterans sharing screen together after a hiatus.
Ki and Ka shares a concept of husbands willfully staying at
home whereas wife going out and wearing the cap of bread
runner. This concept is hugely opposed by the audience in India
and Pakistan as the viewers’ reviews about the subject of Ki and
Ka are not very favorable. The movie did well only because of
its entertainment value and light-hearted approach tagged with
the star-power. In terms of subject, Ki and Ka is an absolute
miss. The saving grace of the movie is its performances. Music
of Ki and Ka is below average. Direction is effective. Watch Ki
and Ka if you want to experience a different flavor that is not
usually depicted in the Indian movies.
www.moremag.pk
Y
5
Reasons
WHY FAN IS A TOTAL WASTE
ash Raj Films is a banner which is known for its amazing
and classy movies. Unfortunately, the last few movies
under this prestigious banner (like Kill Dil, Happy
New Year and Daawat-e-Ishq) are anything but classy or worth
applauding. Shahrukh Khan is a mega star today because of the
roles he was offered under Yash Raj Films banner.
innings. Do you think Fan is that particular movie which will help
SRK to continue rising?
However, then again, SRK’s previous movies like HNY, Dilwale,
and Chennai Express are senseless fares. SRK needs to do a
sensible and performance oriented movie again to extend his
movie released. Following are 5 main reasons why FAN is a total
The CCTV Camera do not Work
At Right Places
At times, viewers feel that why is
it too hard or tricky to catch the
imposter? After all, internationally
the CCTV camera and security
conditions are state of the art, and it is
close to impossible to bluff with the
government organizations there. The
movie has major loopholes if common
sense is present in the viewer.
news that the business dropped with every passing day, although
there were advance bookings and houseful initially when the
waste and a movie which is and will be only liked by Shahrukh
Khan’s fans and crazy admirers.
The Height of Ignoring “The
Height”
In the movie the main difference
between Aryan and Gaurav is of
height. Aryan is taller than Gaurav
but in incidents where Gaurav tries
to defame Aryan, no one notices the
difference of height. This is quite
ignorant of people. Fan is filled
with such silly mistakes which are
simply overlooked by the director and
storywriters.
Dragged And Very Dragged
The other name for the second half of
Fan is “dragged”. The movie becomes
too boring. The scenes look inspired from
other movies. The element of freshness
and uniqueness in the movie are fairly low.
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Unfortunately, FAN fails to make an impact as a whole. There is
Chase And Fight Sequences Are Bollywood
Movies’ Rip Off
The fight sequences are choreographed by a team
from Hollywood, and this is why the moment you
see any chase of fight scene you start to feel that
you have seen this earlier. For instance, the post
interval chase sequence is out and out copied
(inspired) from Quantum of Solace. Similarly,
the climax fight gives a Jackie Chan-ish feel. The
action scenes are too lengthy and viewers start to
yawn while watching.
Predictable – Trailer Killed The Buzz
The theatrical trailer of Fan shared almost everything. There is no element of surprise
or thrill in the movie. The story is predictable and tells everything about the plot. Why
would anyone want to watch a movie the end of which is already too obvious? Apart
from that, there aren’t any interesting one liners or interesting elements which cinegoers would like to watch. It is a lot better to skip Fan if you are not a Shahrukh Khan
fan. Those who are SRK’s fans will definitely watch the movie and will go gaga over it
as well. Watch this fan at your own risk!
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37
MAALIK If Only Good Attempts Matter
A
shir Azeem is a potent director and actor, as his previous
venture proved to be a massive hit in Pakistan. With
Maalik, Ashir Azeem is back to the showbiz and released
the movie with a bang last month. Maalik is a movie that is based
on patriotism, romance, corruption, feudalism, and vengeance,
etc. It is a movie which had many elements to showcase.
Maalik is a promising attempt by Ahir Azeem. Even after adding
all the interesting element in the movie, Maalik does not manage
to receive a gargantuan response in the first few weeks until it
was banned for obvious reasons. However, what went wrong in
the first weeks? Let’s explore that…
Malik offers many stories to its viewers. The movie is about an
SSG officer ending up in early retirement to start his security
agency. Maalik is also about the tussle between a school teacher
and a feudal. It is also about a family that settles in Karachi,
leaving Afghanistan behind. All these stories intersect at some
point in time and rest is what MAALIK has to offer to the
audience.
Maalik features a dependable cast, with good acting skills. Ashir
Azeem manages to portray his character with complete ease
and grasp. Those who remember Dhuwaan can easily relate his
performance with that drama. Hassan Niazi is effective as the
villain. Sajid Hasan in an extended cameo is good. Muhammad
Ehteshamuddin as a school teacher is very believable. Farhan Ali
Agha also stars in Maalik, but his character is filler. Adnan Shah
Tipu brings the smile in the movie however he plays a baddy.
Direction wise Maalik is half baked. It could have been a better
watch, provided direction and technicalities were dealt with
carefulness. There’s a huge room for improvement in Maalik’s
editing. The editing department makes Maalik really dull. As
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May 2016
far as the script is concerned, it is fresh and gives some good
dialogues which can be repeated by viewers afterward. The
biggest flaw of Maalik is its climax. Viewers are left unanswered
and unclear with many questions in mind. The clarity seems
to be missing in the end. What happens to the characters; the
“whys” keep audience a bit uncertain of many things which were
presented in the movie.
Maalik is packed with some great music. The songs of Maalik
are mostly situational and are played in the background, which
make them easy to associate with reality. The title track gives
goosebumps and very nicely written and composed. “Nazria” by
Rahat Fateh Ali is a hummable and meaningful track. Maula, is a
definite hit – a very melodious and lovely track.
Maalik could have been amazing if a few departments were taken
care of with extra care. It is a nice attempt by Pakistani cinema,
but there’s still a lot to that needs to raise the standards. With a
few more movies and concepts like Maalik i.e. properly done,
there are high chances that Pakistan’s film industry will truly
revive, survive and prosper.
Recently Government of Pakistan has passed a ban on Maalik.
This is imposed according to Section 9 of the Motion Pictures
Ordinance, 1979. According to some the movie is banned
because the CM (Chief Minister) was portrayed as a man of bad
repute and character. This is, however, something which is not
as big as it might have turned out because a movie is actually a
storytelling. And In stories, there are exaggerations and element
of fictitiousness. In the movie it was clearly mentioned that Maalik
is based on fictitious characters and there is no resemblance to
anyone. Still it’s quite insecure of some Government Authorities
who thought this could affect their name or bring any resemblance
to their past lives.
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Business
Mobilink Re-Launches the famous
Jazz Brand
Aamir Ibrahim, CCO & Deputy CEO – Mobilink (5R) along with his team at the re-launch of Jazz
M
obilink has once again launched the most popular
brand of its lifetime – Jazz.
In Pakistan, for many years, the name Jazz was a synonym to
mobile phone connection and whoever wanted a cell phone
connection would ask for Jazz.
Although, team Mobilink opted for other brand names in later
years somehow the past glory has again compelled the company
to go for once popular brand name, Jazz.
This time, the approach could be different altogether, what used
to be a name for prepaid connections would now be a mother
platform for all the brands.
The official communication says that Jazz will be the Umbrella
brand which will encapsulate multiple products & services on
offer by the Mobilink.
Mobilink currently holds over 38 million cellular subscribers, just
2 million ahead of rival Telenor, which stands at over 36 million.
The competition is equally fierce as far as 3G subscribers are
concerned. As per March 2016 statistics, Mobilink has 8.4 million
3G subscribers whereas Telenor is following with 7.6 million
subscribers.
Today’s launch coupled with a digital culture that Mobilink team
is pursuing for over a year which means lesser expenses and
more productivity could give them a required push in the coming
months.
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With the powerful slogan ‘Duniya ko Bataa Do’ (‘Let the world
know’), CCO & Deputy CEO of Mobilink, Aamir Ibrahim, states,
“This is the beginning of a bold new era for us, our consumers,
the industry and the entire nation. Jazz was one of Pakistan’s
most powerful brands, loved by all, and the time is now right to
reintroduce it as Mobilink looks towards the future. Spearheading
a digital revolution in the country through our innovative product
& service offerings, we have made the decision to make Jazz the
face of the company’s digital journey”.
Shahbaz Maqsood, Director Marketing – Mobilink says that “By
clubbing all our existing and upcoming innovative product &
service offerings under a brand loved by many, we are looking to
give our subscribers a sense of belonging for the new horizons we
are journeying towards”.
Asif Aziz, CMO – Mobilink, while talking to the media, explained
the thinking behind the reintroduction of Jazz having to do
with creating a shift in perceptions, “We want to empower our
subscribers to go on to conquer their dreams by changing their
perceptions about what is possible by utilizing the plethora of
digital services on offer by Jazz.
The products & services on offer by Mobilink will now come under
Jazz’s umbrella with a change in name but enhanced quality and
usability. The re-launch of Jazz heralds a new era in Mobilink’s
digital journey with a promise of empowering its customers to
meet the challenges of tomorrow.
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May 2016
39
Gadget
Photos that we took with Huawei P9
Mudassar Jehangir and Fraz Khan at the launch of P9
Let's fall in love with Photography with
Huawei P9
H
uawei’s P9 and P9 Plus are new flagship handsets that
Chinese manufacturer introduced globally in March
2016. The smartphones are unique in many aspects and
likely to be a turning point for Huawei in the upper segment of
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May 2016
the smartphones.
The unit we had for testing was P9 with a uni-body design and a
catchy outlook.
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Design and Display
Huawei P9 is actually a not-so-expensive smartphone that weighs
144g and comes with an entirely metallic build. The screen size is
5.2-inches with the resolution of 1080 x 1812 pixels. The screen
is protected by the advanced Corning Gorilla Glass 4 technology.
There is a decent multi-purpose Fingerprint scanner on the back
along with dual-lens support which we will discuss in detail here;
Camera
If you are in love
with photography,
and you have a
habit of recording
every moment of
your loved ones,
then you probably
don’t like to rely
on the smartphone
camera. However,
the new Huawei
P9 can change the
notion since the
ever
improving
technology inside
Huawei P9 and the big brother P9 Plus, has given smartphone
photography a new reputation.
Talking about the smartphone photography, the biggest challenge
we face is the distorted images under low light conditions.
However, Huawei P9 takes advantage of 2 lenses on board.
The one in monochrome gives more depth and wider dynamic
range. It allows more light to the sensor and when combined with
the color lens; the result is brighter and sharp images with a more
vibrant range even under poorest light conditions.
Similarly, laser focus and depth focus provides images of high
contrast.
Professional Bokeh with Huawei P9
It is primarily the domain of professional photographers who keep
playing with a particular subject in focus while keeping the rest of
the item out of focus.
Doing such a trick with a smartphone is a no no idea unless you
are a highly skilled photographer. Latest smartphones including
the Samsung Galaxy S7 are coming with this DSLR level feature,
but Huawei P9 has gone one step forward. You can easily keep
an item ‘focused’ in your frame and turn the rest of the things
‘blurred’ for creating more professional photos.
Why a separate lens for black & white photos
Many photographers, who prefer some classic shooting, are in
love with taking black and white photos. Although smartphones
camera apps have a black and white mode, however, it is entirely
different than what Huawei P9 offers with a full dedicated lens
that does the job in a more natural way.
Contrary to other smartphones inbuilt modes which take flat
pictures, P9’s gives pure white and pure black with a natural grey
shade in between along with more depth.
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Leica’s Flavor
The camera has been co-engineered by Huawei and photography
giant Leica, and this is why you get the entire Leica interface,
fonts and shutter sound inside P9.
Primary Specs
The flagship comes with 32GB built-in memory and 3GB RAM.
There is also a version that features 64GB internal memory and
4GB RAM. The RAM is enough for handling almost all of the
tasks efficiently.
Although the commercial units available in the market feature
32GB RAM, the unit we had for the review featured 25GB
internal memory.
P9 runs on Huawei’s own Kirin Hi-Silicon 955 chipset,
which is fresh in the market. Google’s latest Android OS v6.0
(Marshmallow) makes it possible for you to install the newest
Android-based applications without any issue.
The smartphone comes with the 3000mAh powerful battery,
giving this smartphone a healthy talk time.
Huawei P9 boasts active noise cancellation technology to give
you the awesome music experience. There is a Digital DTS Sound
icon in its music player app. You can tap it to experience the sound
in a very high-quality theatre-like stereo mode.
There is also a document viewer, photo/video editor and some
other useful apps like Google Chrome, Gmail, and Facebook preinstalled in the smartphone. You can download more from the
Play Store.
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May 2016
41
Business
Haier Mobile’s CEO, Zeeshan Qureshi
earns the best marketer award at MARCON 16
Z
eeshan Qureshi, the CEO of Haier Mobiles has been
awarded the MAP Award at MARCON’16. The award
was given to him in the mid of largest congregation of
marketing professionals that is conducted under the banner of
MARCOM.
The 34 years old Zeeshan Qureshi is among the youngest CEOs
in the mobile phone industry of Pakistan and also the youngest
ever to have won such award.
Zeeshan has over one and half decade of experience in sales,
marketing, and management in telecommunication and
electronics sectors in Pakistan. His time spent at brands such as
Samsung and QMobile is a testimony to his business brilliance.
Even today, he is strongly building the foundations for the Haier
Mobiles, in the local market and eying for the local production of
Haier mobiles in the country.
While commenting on receiving this honor, Zeeshan Qureshi said,
“I am humbled upon receiving this award from the Marketing
Association of Pakistan which is a leading body representing
around 2000 marketing practitioners and professionals in the
country.”
Zeeshan Qureshi
“It’s a great honour for me to have received the “MAP AWARD”
along with big names of likes Mohammad Ali Tabba, and Hussain
Dawood,” he joyously added.
Last year, Sultana Siddiqui the famous TV figure received this
award at the annual dinner of Marketing Association of Pakistan
Held in Karachi this time, MARCOM, the biggest brand
attracts not only the top marketing gurus and business leaders
in the country but also the sponsorship from the top national and
multinational corporate players in Pakistan.
Zeeshan Qureshi (middle) gets the MAP Award. President MAP Taliban S Karim
and Masood Hashmi CEO of Orientm McCANN can also be seen
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May 2016
One of the primary objectives of MARCON is to keep the
marketing professionals abreast of the developments in the field
of marketing regarding new marketing techniques and tools. It
provides them with a unique opportunity to listen to renowned
Pakistanis as well as international marketing practitioners and to
interact with them and learn from their experience.
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Amazing Tech
You can take this
mini portable Air
Conditioner anywhere!
You might have installed an air conditioner in your bedroom, but
not in the other rooms of the house. And when you go to the other
rooms, you don’t have any option except to rely on the air coming
from the ceiling fan.
But no worries, a unique AC has been invented, which you can
take anywhere with you. The portable AC is called Evapolar and
it is developed by a Russian scientist.
No need for wires, no need for installation. Just plug it, and play it!
Plug this portable AC in any socket of the wall. You need to pour
some water. The water cools the air and the built-in fan throws it.
Evapolar not only cools the air, but also cleans it. Thanks to the
filter installed inside it. The device uses very less electricity and it
is very environment-friendly.
The price of Evapoler is $179.
Forget ATM; now fingers will be used to pay money!
Tourists in Japan’s Tokyo will soon be able to use their fingers
as currency! Japan is all set to test this new kind of technology,
called Fingerprint Currency. The tourists will not need to carry
a debit/credit card or the currency. They can purchase goods, eat
at restaurants, and can pay for any other activity just by using
their fingers.
Fingerprint scanners will be installed on select ATM machines,
shopping malls, hotels and other important places in Tokyo for
this purpose.
The service is expected to be launched this summer. The project
is a part of government’s efforts to attract 40 million foreign
visitors to Japan by 2020.
To use this facility, the tourist would first need to register his
credit card details and fingerprints at the airport. Fingerprint
Currency service is targeted at tourists but Japan also has the
plan to launch it for its citizens.
Wake-up, or else, you will get an electric shock…
Do you always get up late in the morning? Do you have the habit of snoozing your alarm too
many times just to get some more sleep? And then you end up reaching late to your office. Well,
a new device promises to wake you up on the exact time that you want, and it won’t let you hit
the snooze button again!
Shock Clock is the wristband that gives you, well, an electric shock to wake you up on the time.
Sounds scary, right? Don’t worry, it will train your brain to wake up on the time.
The device is created by an American scientist. It comes with an application which you can
install on your smartphone. You can set the alarm time through this app, and wear the Shock
Clock band on your wrist. The amazing device is available for the price of $99 on online stores
in the US.
www.moremag.pk
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May 2016
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May 2016
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Nokia Lumia 735 is the colorful, stylish and a cool
smartphone which definitely makes you the center of
attraction in the group of your friends. The display size
of this lovely smartphone is 4.7-inch with the protection
of Corning Gorilla Glass 3. It runs on Microsoft Windows
8.1 and features 8GB of expandable memory with the
standard 1GB RAM. The memory is sufficient to play
rich-in-graphics Windows-based games. It connects
using 2G, 3G or 4G LTE. You can capture amazing photos
with its 6.7MP primary camera with Carl Zeiss optics. If
you are a selfie fan, there is also a 5MP front shooter
for all your needs. 2200mAh wireless charging enabled
battery gives Lumia 735 the talk-time of up to 22 hours
and music playback timing of 60h. It will come in
Orange, green, white, and black color choices.
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Chinese smartphone manufacturing company Oppo
is going to launch its A30 smartphone in Pakistan.
The new and glossy device features 5.0-inch display
with the High-Definition resolution of 1080x1920
pixels. The primary camera of this device is 13MP
with features such as face detection, autofocus, Geotagging, touch focus and LED flash. The front shooter is
8MP which is excellent for capturing lovely selfies. The
internal memory of this smartphone is 16GB, enough
for handling all your precious files. If it reaches its
limits, you can add a MicroSD card to further expand
the storage. Oppo A30 features a gigantic 3GB of
RAM, running on the 2.3 GHz Quad-core, Qualcomm
Snapdragon 801 processor with built-in Android OS,
v5.1 (Lollipop). There is a 2525mAh battery to satisfy its
users’ needs. It will come in Black, White color choices.
Samsung Galaxy Express Prime
Xiaomi Redmi Note3
Beijing-based Chinese smartphone manufacturing
company Xiaomi is going to unveil its Redmi Note3 in
Pakistan. The uniquely amazing budget-smartphone is
designed to compete with the other Chinese companies
such as OnePlus, Meizu, and Oppo. The most amazing
features of Redmi Note3 are its fast-charging 4000mAh
vigorous battery and 3GB of massive RAM. We don’t
usually get a budget smartphone with that much
powerful battery, but Xiaomi is going to change this
trend. The 5.5-inch display of this smartphone is more
than enough to enjoy the excellent quality graphics. It
features 16/32GB expandable memory, running on the
blazing fast Qualcomm Snapdragon 650. The primary
camera of this smartphone is 16MP while the selfie
shooter is 5MP. It will also feature stereo FM recording.
Redmi Note3 will be available in Pakistan with the
Silver, Gray, and Gold color choices.
Samsung is fully prepared to launch its Galaxy Express
Prime smartphone in Pakistan. The curved body
smartphone comes with the 5.0-inch perfect display
with the resolution of 720x1280p protected with the
high-quality Corning Gorilla Glass 4. This fresh gadget
from the world’s most trusted brand features 5MP
rear camera and 2MP front camera. These cameras are
relatively low in quality than what we get in most of the
latest smartphones these days. The internal memory is
16GB with the option of MicroSD card. RAM is 1.5GB,
perfect for running most of the games. Google’s latest
Android Marshmallow is pre-installed. Galaxy Express
Prime is fueled by the 2600mAh stable battery with the
talk time of 22h. Overall, it is an affordable smartphone
with very basic quality features. It will come in black
color. Expected price is Rs. 13,000 only.
Sony Xperia C5 Ultra
Nokia Lumia 735
Huawei is all set to launch its P9 Lite smartphone in
the Pakistani market. It is a younger brother of the
powerful P9 smartphone. P9 Lite will come with the
massive 3GB RAM and an internal memory of 16GB.
There will be a MicroSD card slot. The smartphone will
run on company’s own Hi-Silicon Kirin 650. The 5.2-inch
display of this device is perfect for experiencing HighDefinition videos. The primary camera of P9 Lite will
be 13MP with dual-lens technology. It will come with
autofocus and LED. For selfies, there will be an 8MP
front camera. The entire circuitry inside will be powered
by a 3000mAh battery. The phone will also include a
Fingerprint scanner. P9 Lite will come in Ceramic White,
Haze Gold, Rose Gold, Titanium Grey, Mystic Silver, and
Prestige Gold color choices.
Oppo A30
HUAWEI P9-Lite
BUYER’S GUIDE
Sony Xperia C5 Ultra is a brand new device by Sony
that comes with the display size of 6.0-inches with the
resolution of 1080x1920p. It is a multitouch display
and you can use up to ten fingers to play with this
screen. Powered by 1.7 GHz Octa-Core Cortex-A53,
the smartphone has an internal memory of 16GB
with the MicroSD card support for up to 200GB,
which is really great. The rear camera of C5 Ultra is
13MP autofocus, LED flash, Geo-tagging, touch focus,
face/smile detection, panorama, and HDR. For selfie
lovers, there is another 13MP camera, satisfying your
appetite for the superior selfies. The entire circuit of
this smartphone is fueled by a 2930mAh battery with
the talk time of up to 14h. Sony Xperia C5 Ultra will be
launched soon in Pakistan with the Black, White, and
Mint color choices.
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May 2016
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Samsung Galaxy S7-EDGE
Huawei P9
Haier Esteem i80
Samsung Galaxy S7-EDGE is an upgraded version of the
Galaxy S7. The powerful flagship smartphone runs on
Qualcomm Snapdragon 820 processor with 32/64 GB of
built-in memory and MicroSD support for up to 200 GB.
It comes with the 4 GB RAM, which helps in managing
the large files and tasks efficiently. The display size is
5.5-inch with the resolution of 1440x2560 pixels. It is a
multitouch screen with the protection of Corning Gorilla
Glass 4. It also supports Always-on display, similar to
the LG G5. The rear camera of this smartphone is 12 MP.
For selfies, 5 MP front shooter is perfect, which makes
your selfies look stunning, beautiful and attractive. The
fast-charging 3600mAh battery also supports Wireless
charging option. It is available in Black, White, Gold,
Silver color choices for the price of Rs. 89,000 only.
Huawei has launched its most-awaited P9 smartphone
in Pakistan. The design of the new Huawei P9 is not
much different from predecessor P8. The memory of
P9 is 32GB built-in, 3GB RAM, microSD card (supports
up to 128GB. The front of P9 carries an edge-to-edge
display of 5.2 inch IPS panel with a full HD resolution
of 1920×1080p. Its most talked-about feature is the
dual-lens camera, which comes with the 12MP highquality lens. One lens captures in the monochrome
format while the other captures in RGB format. The
two pictures combine to make a perfect view. The front
camera is 8MP which is great for the selfie lovers. The
device features 3000mAh powerful battery but it does
not support the fast-charging functionality. You can get
this high-end smartphone for the price of Rs. 53,999
only.
Powered by Octa-core processor, Haier Esteem i80 is
perfect for the game-hungry youth of Pakistan. i80
looks like the smartest smartphone ever with the
unique and shiniest metallic body, which perfectly fits
into the pocket. The screen size is 5.0 inch with sharp,
eye-catching colors. You will never get tired of looking
at its amazing graphics. Esteem i80 comes with 2GB of
RAM, which is high enough to handle most of the highdefinition video games, and even multiplayer games.
The MicroSD card is not supported, but the phone comes
with built-in 16GB of memory which can be used to
store most of the usual size items such as pictures, audio
files etc. The rear camera of Haier Esteem i80 is 13MP
autofocus while selfie camera is 5MP. Haier Esteem i80
comes in the decent black, and white colors for the price
of Rs. 19,500 only.
iNew Mini 1
Now you don’t need to take out your hefty
smartphone from your pocket while walking on
the road. iNew Mini 1 is a new one-of-its-kind
mobile phone that connects to your smartphone
via blue tooth and you can perform all your basic
tasks from this mini phone. iNew Mini 1 is a
simple, sleek & stylish cell phone which is equal
in size to a credit card. It also takes 1 micro-SIM
card and can be used as a regular phone. This little
cute mobile phone comes with Bluetooth, USB
Charging, and Earphone Dock. It can store up to
300 contacts. 320mAh battery fuels this phone
and gives the standby timing of up to 96 hours. It
also features some essential apps i.e., Calculator,
Alarm Clock & Timer. The expected price of this
phone is Rs. 1800 only.
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May 2016
Nokia Lumia 650 (4G)
Nokia has recently released its Lumia 650 (4G)
smartphone in Pakistan. The smartphone features
some very high-quality features to compete with the
Android-based devices in the market. The display size of
this smartphone is 5.0-inches (720 x 1280 pixels) and
it is very smooth to touch. It weighs 122g. The device
features 16GB internal memory which you can expand
by adding a MicroSD card of up to 200GB. Nokia Lumia
650 (4G) runs on Microsoft’s recently released Windows
10 OS that comes with the coolest functions ever. There
is an 8MP rear camera to capture naturally amazing
photos and 5MP front camera for some attractive
selfies. Powered by 2000mAh battery (talk time 16h),
the device features Active noise cancellation for highquality music experience. Price of this smartphone is
just Rs. 22,500 which is very affordable.
QMobile Noir i6i (Metal One)
For the people who cannot afford expensive
smartphones, QMobile has launched its latest i6i in
the metallic body under its Noir brand. QMobile Noir
i6 (Metal One) comes with metallic finishing and feels
perfect in the hand. It comes with the display size
of 5.0 inches. There is a 768MB RAM, 4GB ROM and
MicroSD support for up to 32GB. It features Android
5.0 (Lollipop) and runs on 1.3GHz powerful Quad-Core
processor. The primary camera of this smartphone is
5MP with LED flash, Geo-tagging, Touch Focus, Face
detection, Smile shot, Panorama, HDR, and Face Beauty.
If you have a habit of capturing selfies, there is a smart
front shooter in this phone with QMobile’s own smart
camera technology. Noir i6i Metal One also supports 3G
connectivity. The phone comes in the decent black color
for the reasonable price of just Rs. 8,500.
www.moremag.pk
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May 2016
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