January 2008 - Mount Vernon Chamber of Commerce

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Vol. No. 6 • Issue No. 7 • January 2008
New Benefits with Chamber Membership!
IN THIS ISSUE
Who’s that Member?...2
Learn about
PROForma
Book of the Month.....2
Words That Work
Downtown News........3
Skagit Young
Professionals..............3
New & Renewing
Members....................4
Announcements ........5
Chamber Day in
Olympia .....................7
Upbeat Award
Winner.......................7
Mission:
As a regional Chamber we serve and
promote our members and proactively encourage economic growth.
We support members by providing
information, training, networking
opportunities and advocacy.
THE MOUNT VERNON
CHAMBER
of COMMERCE
Your membership with the Mount Vernon
Chamber of Commerce now provides you access to
exciting benefits from the Affiliated Associations of
America (AAOA). There are no additional fees - your
chamber membership already qualifies you to access
AAOA’s great benefits. You will be receiving a personal
PIN card in the mail in the near future. Use your personal PIN number to login online at www.aaoamerica.org to take advantage of your new member benefits.
The Mount Vernon Chamber of Commerce
AAOA program provides members a suite of benefits
including Merchant Discounts, Travel Discounts,
Communications, Business Services and Healthcare
Programs. The benefits provide value to businesses of
every size and with exclusive member savings, programs and promotions on a variety of products and
services, small businesses can stay competitive. New
and exciting benefits are added on a regular basis to
ensure members are provided the most valuable, up-
to-date business solutions to maintain a vibrant business community.
Your membership in the Mount Vernon Chamber
of Commerce can give your company a competitive
edge with the AAOA group medical and dental plans.
The plans take an innovative and exciting approach to
group medical coverage, with fixed administration and
a full compensation disclosure to show where your dollars go. You can now purchase healthcare like the big
companies and rein in runaway costs. The AAOA group
healthcare program truly sets a new standard in
employee benefits by providing members quality service and products. The AAOA group healthcare partners
in Skagit County are Regence BlueShield and
Washington Dental Service, a Delta Dental affiliate.
Look for your personal PIN card in the mail and
take advantage of the suite of benefits available to you
through your Mount Vernon Chamber of Commerce
membership.
Connect with Skagit Business Leaders at
the Annual Installation Banquet
Help the Skagit County Chambers of Commerce
celebrate the end of 2007 and the beginning of 2008
at the annual Skagit County Business Leaders
Installation Banquet. This event will highlight the
successes of the year in each of our communities and
recognize the incoming boards of directors for each
chamber. It’s really a “who’s who” of Skagit County!
Don’t miss out on Thursday, January 17th at
McIntyre Hall at 5:30 pm. We will also enjoy an
excellent keynote address by renowned author and
speaker Mike Schindler. Learn more about him and
his work at www.operationmilitaryfamily.org. Call
the Chamber today at 360-428-8547 to reserve your
seats today!
Why Doesn’t It Work? The Low-Down on Advertising Know-How
By Jane Atherton [email protected]
Advertising takes time.
It takes effort.
And it takes cash.
So when you’ve put all that in the pot, it’s tough
when you don’t see the return you expected, and well,
hoped for.
LEGACY
Platinum Members:
I am asked repeatedly by small business owners
attempting their own advertising why it doesn’t work.
They’ve placed ads in yellow pages and local publications and swear that their investments were a waste of
money. My response is usually, “Let’s not blame the
media. Let’s look at the ads you placed.” And ninety
percent of the time, there’s work to be done.
continued on pg 6
MEMBERS
Bronze Members:
Phone: (360) 428-8547
Fax: (360) 424-6237
www.mountvernonchamber.com
[email protected]
PO Box 1007, 105 East Kincaid Street
Mount Vernon, WA 98273-1007
Silver Members:
Skagit Pediatrics
Parker Way Veterinary Clinic
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Who’s that Member?
Each month, the Mount Vernon
Chamber of Commerce will randomly
select a member to feature. This is a great
way to get to know some of the diverse and
interesting businesses in our community.
PROForma
Seven years ago, Bob Lama set out to
own his own business to focus on the
graphic communications and marketing
needs of businesses in the Skagit Valley.
Primarily a customer service business, Bob
and his wife Maureen sell printing, logoed
apparel, promotional products, business
forms and “anything that will sit still long
enough to be printed!” said Maureen.
Bob and Maureen know the importance of advertising and quality printing.
“Bob has always working in newspapers,
printing and sales... PROforma was a
nice fit.” Being able to wear your logo on
your t-shirt, sport your mission on your
coffee cup, or give away pens with your
business name and address creates those
precious marketing impressions that
keep your customers and potential customers aware and reminded of you.
PROforma can help you to create quality marketing pieces for any purpose.
Bob and Maureen take a very com-
munity-oriented approach to their business. “We are unique in that we get to
choose both our vendors and our customers,” said Maureen. This makes it
possible for them to work with some of
the best companies in the printing business and the best companies in Skagit
County. PROforma is involved in several Skagit County Chambers, and Bob
and Maureen are involved with United
Way, Children’s Hospital Guild,
Burlington Soroptimists, and the
Amateur Softball Association.
For all your printing and promotional product needs, contact Bob and
Maureen Lama with PROforma at
360-848-7714.
Maureen and Bob Lama of PROForma.
Book of the Month
Each month, the Mount Vernon
Chamber of Commerce scouts a book to help
you improve your business and work life.
These books are available for loan at the
Chamber office to all Chamber members.
Take time to read and learn!
Words That Work
by Dr. Frank Luntz
The nation’s premier communications expert shares his wisdom on how
the words we choose can change the
course of business, of politics, and of life
in this country
In Words That Work, Luntz offers a
behind-the-scenes look at how the tactical use of words and phrases affects
what we buy, who we vote for, and even
what we believe in. With chapters like
“The Ten Rules of Successful
Communication” and “The 21 Words
and Phrases for the 21st Century,” he
examines how choosing the right words
is essential.
Nobody is in a better position to
explain than Frank Luntz: He has used
two
his knowledge of words to help more
than two dozen Fortune 500 companies
grow. He’ll tell us why Rupert Murdoch’s
six-billion-dollar decision to buy
DirectTV was smart because satellite was
more cutting edge than “digital cable,”
and why pharmaceutical companies
transitioned their message from “treatment” to “prevention” and “wellness.”
If you ever wanted to learn how to
talk your way out of a traffic ticket or talk
your way into a raise, this book’s for you.
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Downtown News –
Christmas Season
The Christmas season proved to
be fun and eventful for downtown. It
was started off by a great Christmas
parade and tree lighting. Newly purchased lights adorned all the trees and
old fashioned light poles. The “Shop
‘Till You Drop” night was held the first
week of December and the first annual
“Grand
Christmas
Decorating
Contest” took place between stores.
The winners were “Best Store
Front/Window” went to Dilly Dally
Antiques and the “Best Tree” went to
WildFibers.
Next on the agenda is the Tulip
Festival Street Fair and the new board
will be working on some new events
for this year.
Small Business Education
Join Skagit Young Professionals
for a Rockin’ Good Time!
The Skagit Young Professionals will
tackle the mechanical bull and do sumo
wrestling (in air-filled sumo suits) at
Tazer Valley Farms in Stanwood on
February 7th from 6 to 8 pm, sponsored
by Air Play Party Rentals! We’ll meet at
continued from page 1
1) Obviously, the layout of the ad is not
at its best. To catch a reader’s eye, there
must be considerations of size, placement, color usage, fonts, visuals, and
text, and how they all fit together to be
balanced, aesthetically pleasing and
enticing.
2) Almost every single ad needs a potent
headline. The business name rarely does
the trick, but it is most often used
stretched across the top of the paid
space.
The headline must speak to the reader.
It can be in the form of a statement, an
exclamation, a question, even a single
word. Its purpose is to gain attention,
touch an emotion, and evoke some kind
of response.
I often tell the story that if you are going
to spend 10 hours creating an advertisement, spend 9 hours coming up with a
good headline.
3) Too often, there has been no homework beforehand. To create effective
ads, know your targeted markets- inside
and out: those markets most likely to
purchase your product or service. Your
ad must talk to them.
People buy a product or service for two
reasons only: it solves a problem or it
satisfies a desire. One of these attributes
must be met within the ad. To be able to
convey this with accuracy and conviction, you have to pinpoint exactly who
you are speaking to. You want to touch
that hot button of purchase behavior!
5:30 at the Skagit Transit Station to carpool. If you would like to meet us there,
Tazer Valley Farm is located at 7314
300th St NW in Stanwood. Take Exit
#215 from I-5 and head west.
Small Business Education
Business Planning and Management ......01/09
How to Create a Non Profit ....................01/09
Best Practice Breakfast..............................01/10
Achieving Your Vision: Success ...01/16 & 1/23
Getting Results-Human Capital ..............01/20
Marketing, Pricing & Advertising ............01/23
Intro to Pre-press Processes ..........01/26-02/09
Intro to QuickBooks.................................01/26
Recordkeeping & Taxes.............................01/29
Intro to QuickBooks.................................01/29
Business Planning & Management .........01/30
Computer Workshops
4) The same goes in regard to knowing
your competitors. What are they up to?
What are they saying in their advertisements and marketing materials? How
can you be different?
5) The more specific it is, the better the
ad. In it, talk about what is best about
you, your company, your product or
service. Trying to include too many
items or ideas in an ad can detract from
it and can sometimes cause buyer confusion.
6) Last, but not least, place your ad
where it will be seen by your targeted
market. A good ad in the wrong medium is a waste of money and opportunity. No matter what kind of discount you
may finagle from the sales rep, you’re not
hitting your target.
These are six powerful rules that will
contribute measurable successes to your
advertising endeavors, and to all of your
marketing materials. You can create ads
with a focused return on investment when
you grasp the two main premises above:
The ‘how’ of designing the ads, and the
‘why’ of what is behind them. Then you’re
on your way to more profitable advertising.
Jane Atherton is the owner of ADditude
Creative Marketing and Remember Me
Business Cards. She will be teaching a 2-part
class called “Creating Advertising that
Works” at Skagit Community College
Business Resource Center on March 13th
and 20th. Call 360-675-6656 ext 7873 for
details and registration.
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Getting Started w/Internet & PC .............01/05
Intro Ms Excel 03 .......................01/08 & 01/15
Intro to Digital Photography ...................01/12
Intro to Ms Word 03.................................01/19
Intro to Ms Access ......................01/22 & 01/24
Intro to QuickBooks.................................01/26
Creating Web Pages ....................01/28 & 01/30
Intro to QuickBooks.................................01/29
Continuing Professional Education
Flagging & Traffic Control
Certification ...................... 01/14 & 01/16
How to make your Office Lean............... 01/22
Tap into Skagit Valley College’s 75+ years of
experience providing high quality workforce
training and professional development.
Content from all degree and certificate programs
can be customized and delivered to your staff,
including supervision, customer service, conflict
management, human resources, non profit
management, lean manufacturing, MS Office
applications and more. Let us know what you
need! Call 360-416-7873.
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Mount
V
Welcome
Welcome New Members
Flynnspirations
Tony Flynn
410 Commercial St, Ste
10
Mount Vernon, WA
98273
360-848-1444
www.flynnspirations.com
Photo Art Gallery
Merit Rehab/Physical
Therapy
Ben Cooley
2225 Riverside Drive
Mount Vernon, WA
98273
360-424-6226
[email protected]
Physical Therapy
La Conner Seafood &
Prime Rib House
James Caudill
614 S First Street
La Conner, WA 98257
360-466-4014
www.laconnerseafood.com
Restaurant
Pizza Factory
Ken & Denise Crockett
107 Cedar Avenue
Burlington, Wa 98233
360-757-0600
Restaurant
Skagit Valley Disabled
American Veterans
Charter
Richard Sundance
424 Lilac Drive
Mount Vernon, WA
98273
360-420-4046
[email protected]
Thank You...
to these Members who have continued their
Membership Investment.
Thank You
Renewing Members
Backyards
Boys & Girls Clubs of Skagit County
Cascade Job Corps
Coach Corral’s Fleetwood Homes
Copy & Print Store
Deception Pass Tours
Destinations Travel & Cruise, Inc.
Enterprise Rent-A-Car
FedEx Kinko’s Office & Print Center
Jackson Hewitt Tax Service
Martin Marietta Materials
Office Depot
Piazza Construction
Realty Executives Northwest
Servicemaster of the Island
Skagit Valley Herald
Sound Cedar Lumber & Leisure
U.S. Bank
Volunteers of America
Washington Bulb Company, Inc.
Mark Your Calendars!
Showcase Your Business
with FULL COLOR
Brochures, Product Sheets,
Sales Sheets & Flyers
Call the experts at Courier Printing today
855-1641
www.courierprint.com
January 17 – IRS Hiring Webinar at 9:30
am. Independent contractor or employee?
Find out in this FREE webinar. Email
[email protected] to register!
January 17 – Skagit Business Leaders
Installation Banquet, McIntyre Hall; 5:30 pm
January 19 – Native American Film
Festival at Swinomish Center, 10 am presented by the Skagit County Historical
Museum 360-466-3365
January 21 – SYP Kickoff Coffee at
Ristretto, 7:30 am
January 23 – Skagit Valley College Campus
Visitation Day, 10 am. High school students and their families are encouraged to
attend, 360-416-7697
January 23 – Biz Buzz Networking
Luncheon at the Best Western CottonTree
Inn, 11:30
January 26 – Skagit Land Trust Auction:
Have Fun, Save Land at McIntyre Hall, 6
pm. 2nd Annual Dinner and Auction,
www.skagitlandtrust.org for more information.
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January 28 – SYP Kickoff Coffee at
Ristretto, 7:30 am
January 29 – Customer Service Boot Camp
at Calico Cupboard in Anacortes, 8 am.
Learn how to turn your customers into
loyal, lifetime customers! Call 360-8090661 for more information.
January 30 – Chamber Day in Olympia,
bus leaves at 6 am
February 1 – Sleeping over with Science
and Arts at WWU. A sleepover exploration
of science for kids grades 3-5! Call 360650-3308 for details!
February 4 – SYP Kickoff Coffee at
Ristretto, 7:30 am
February 7 – SYP Networking Event at
Tazer Valley Farm, 6 – 8 pm
February 11 – SYP Kickoff Coffee at
Ristretto, 7:30 am
February 12 – Chamber Board of
Directors meeting at Calico Cupboard,
7:30 am
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Announcements
Mark Uptain Joins Youngren &
Associates
Youngren and Associates is pleased to
announce the new hire of Mark Uptain.
Mark Uptain will be focusing on area commercial and business investments. Mark
brings with him several years of financial
analysis and commercial brokerage experience. His combination of extensive experience and enthusiasm will most definitely
benefit investor clients to find, analyze, and
acquire highly profitable commercial
properties and establish companies as
investment vehicles. More information is
available on Youngren and Associates WEB
site, www.youngrens.com as well as a new
investor’s blog and calendar.
HR Block Provides Year-Round Services
HR Block is now providing year
round business services, including payroll,
bookkeeping, advice, and all business tax
returns. Great rates for even the smallest
of business service needs. Call today for
your free consultation (360) 428-2838.
Locally owned and operated.
Skagit Valley Gardens Raise $2,000 for
Friendship House
Skagit Valley Gardens and staff would
like to thank the 250+ families who participated in this years free Santa Pictures.
Because of their generous contributions
and kind hearts, we together raised over
$2,000.00 in donations to benefit
Friendship House of Mount Vernon.
Thank you again for making their
holidays a bit brighter.
Holiday Inn Express Updates Breakfast
The Holiday Inn Express Hotel &
Suites, Burlington, WA announces today it
has relaunched its Express Start® Breakfast
Bar with hot, new menu choices including
cheddar omelets, bacon, sausage, scrambled eggs and biscuits with sausage gravy.
The Express Start Breakfast Bar originally redefined the meaning of “free”
breakfast in 2003 with its signature cinnamon roll, Smart Roast®coffee and other
morning favorites. The breakfast bar
quickly became a brand-defining feature
among guests who appreciated the quality
and consistency of food offerings across
the Holiday Inn Express system. Based on
guest demand, the brand even started selling its indulgent cinnamon rolls online at
www.hiexpress.com.
3D Corporation Expands Network
Engineering Program
3D Corporation is pleased to
announce the promotion of Chris
Anderson to the Network Engineering
Team.Anderson started in the 3D Repair
Service Department. After successfully
completing ProActive helpdesk and project
team trainings Chris has been promoted to
the network engineering team. “Chris is an
integral part of our continued expansion
in ProActive remote management and
project services,” said Dave Koshinz CEO.
“I am pleased with Chris’s success”
3D Corporation has been providing
professional services in Whatcom, Skagit
and Island Counties since 1987. 3D is a
locally owned and operated company,
located at 2103 Grant St. in Bellingham.
For more information: Call (360) 6714906, email [email protected] or browse
www.3dcorp.us.
SVC Business & Community
Development
Whether you are looking to sharpen
your skills for work, start or grow your
business, or learn something new in your
spare time, our program located in the
Business Resource Center downtown
Mount Vernon has a wide array of workshops and services to help meet your
needs. Workshops are local, affordable, and
offered at convenient times.
Resource for Small and Start-up
Business: Take one of our classes to learn
how to: get started in business, do EMarketing, write an effective ad, or learn
new computer skills. The BRC also offers a
number of FREE resources: Pick up a
“GettingStarted” packet, check out our
“How To” books for start-ups, use the
computer lab withinternet access, or
schedule a FREEone-on-one business
counseling with a SCORE counselor.
Business Workshops and Customize
Training: For larger businesses we offer
workshops to advance your skills or the
skills of your employees. Our instructors
are local and have years of business experience. Attend one of the scheduled classes
or call us to arrange customize training
specific to your company’s needs. We offer
classes in language, computer, customer
service, supervisory, lean, quality, as well as
a whole series of offerings designed to help
non profits. And youcan earn CEUs or
contact hours through ourContinuing
Professional Education program.
Personal Enrichment - Are you interested in learning a new language, a new
hobby, how to cook in a new way, or have
some other interest? We offer a wide variety of workshops for your personal enrichment. Classes include wine tasting, fly fishing, travel, art, bird watching, health and
fitness, classes on spirituality and much
more. Check out the green and white mailer to learn more or call 360-416-7873.
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Join in the Buzz on January 23rd!
In marketing academia, there is a
mantra that goes, “it takes at least seven
impressions to make a consumer take
notice.” That means that you have to get
your business in front of a person at least
seven times before they will remember
you and what you are selling! The
Mount Vernon Chamber of Commerce
Biz Buzz on January 23rd at 11:30 am at
the Best Western CottonTree Inn is a
great way to get your message to other
chamber members. Join us for speednetworking and make one of those seven
impressions!
Biz Buzz Networking Luncheon
Wednesday, January 23
11:30 am – 1:00 pm
Best Western CottonTree Inn
Mount Vernon
New Chamber Directory Available Soon!
The new, improved joint Mount
Vernon & Burlington Chambers of
Commerce 2008 Members Directory
will soon be available to our members! This conveniently-sized business directory will allow you to easily locate and contact each of the
Mount Vernon and Burlington
chamber members. Put one in your
car and keep one at your desk, it’s
indispensable!
Chamber Kicks off New
After-Hours
The Mount Vernon Chamber of
Commerce is dedicated to continually
improving our events, programs,
and processes. Business
After Hours are common
occurrences here in
Skagit County, but
we think they can
be better than just
the hum-drum,
ho-hum
social
hour
once
a
month. In fact, we
are using the after
hours events to
show you how you
can be connected to
everyone in the County
in less than six degrees!
Have you ever played the
“less than six degrees of Kevin Bacon”
game? You know, where you try to
six
connect any actor or actress to Kevin
Bacon by way of “connections” or relationships with other actors and
actresses? Well, we want to
show you how you can be
connected to anyone in
Skagit County in less
than six degrees
(probably a lot less)
as well! If you
attended
the
January 10th after
hours event at
Dick’s Restaurant
Supply, then you
know that finding
out your degrees of
connection with everyone else is a great way to
find new customers and
make new contacts in the business
world. Don’t be shy! It’s your network—get connected!
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December Holiday Awards Luncheon
John Piazza Jr. accepts the
Legacy Award for Piazza
Construction.
Rob Martin accepts the Donna Backman accepts the
Making a Difference Award Rising Star Award for
for Chinook Enterprises.
Backman Marketing.
Chamber Website to Receive Facelift
Did you know that the Mount
Vernon Chamber of Commerce website, www.mountvernonchamber.com,
receives 7,000 to 10,000 unique visits
each month? As we revamp our website in the coming weeks to make it
more useful, informative, and attractive, you might consider placing
advertising on mountvernoncham-
ber.com to reach out to the potential
customers who regularly visit our
website. Also, there will soon be
advertising opportunities on our
redesigned tourism website, www.visitmountvernon.com. Please call
Amelia Cook at 360-428-8547 for
details and advertising rates.
Talk to Your Legislators at Chamber
Day in Olympia
On Wednesday, January 30th,
chamber members are invited to come
to Olympia to meet with our legislators. We will have appointments with
our Senators and Representatives for
our district, as well as a town-hall
type meeting with other chamber
members in the state to discuss business issues facing the legislature in
2008. CWC Charters will provide us
with a bus from the Skagit Transit
Station leaving at 6 am and returning
by 6 pm. Call 360-428-8547 today to
reserve your seat!
Upbeat Award Winner
Dynamo Allison Named Upbeat Award Winner
Larry Hartford of Hartford
Photography chose Allison Morelan of
Relaxation Station as the December 2007
Upbeat Award Winner. Here’s what
Larry had to say about Allison:
“Allison has been a dynamo and
driving force behind purchasing and
organizing the installation of the beautiful decorations in the downtown
Mount Vernon area. She has also helped
create thewindow decoration contest,
and has been instumentalin facilitating
the parade and tree lighting and decoratingceremony. Her involvement with the
Downtown Association and her concern
and involvement in making this shopping season a success is why I have cho-
Allison Morelan of Relaxation Station
receives the December Upbeat Award from
Larry Hartford of Hartford Photography.
sen her as the December recipient of the
Upbeat Award.”
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Your Public Relations Partner
• Business Consulting & Branding
• Strategic Marketing Plans & Budgets
• Sales Collateral Design & Copywriting
• Ad Campaigns & Management
360.421.6829 • www.godigcorp.com
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Can’t escape the same
old mousetrap?
Printwise has built a totally new one.
360-424-5945 (office) • 2226 Market Street • Mount Vernon, WA 98273 • www.printwiseinc.com
O F F I C E
S T A F F
President/CEO
Kristen Whitener, IOM
Membership/Tourism
Director
Karen Mills
Communications Director
Amelia Cook, MBA
VIC
Keith Ridgley
Marinus Rouw
April Soria
Thank You VIC Volunteers
Arliss Abbott
Bob Johnson
Don Hurwitz
Michael B. King
Florrie Reep
Bud Whitney
We Appreciate You!
B O A R D
O F
D I R E C T O R S
Alicia Huschka
Teresa Pugh
City of Mount Vernon
Synergy Salon & Day Spa
Mark Hulst
Vice Chair
Dally’s Auto Body
Didi Hagman
Valley Cabinets, Kitchens Pete VanderMuelen
& More
Diversint
Chair
Past Chair
Carrie Case
Go Dig Corporation
Treasurer
TJ Larrick
Valpak
Dr. Carl Bruner
Superintendent
Mount Vernon School
District
Kirk Duffy
Dawn Latimer
Hawthorne Funeral Home Mr. T's Awards and
Embroidery
Matt Youngsman
Human Resources, Inc.
Assistant Treasurer
Beau McCallum
Impact Directories
Frank Tuzzolino
Geiger’s Custom Cleaning
Scott Sutton
Printwise, Inc.
Legal Counsel
Paul Pickering
Max Dale’s Steak & Chop
House
Allison Morelan
Rachelle Eason
The Eason Law Firm, P.S. Relaxation Station
Deb Bundy
Skagit Valley Publishing
Gary Lorenze
Skagit Valey Gardens
FUN FACT
of THE MONTH
Tiffany Youngren
Youngren &
Associates
In the course of an average
PRESORTED STANDARD
US POSTAGE PAID
MOUNT VERNON, WA
PERMIT No. 47
lifetime, a person eats about
70 insects and 10 spiders while
sleeping.
PO Box 1007
Mount Vernon, WA 98273-1007
Phn: 360.428.8547
Fax: 360.424.6237
www.mountvernonchamber.com