Ras Al Khaimah Tourism Development Authority

Ras Al Khaimah Tourism Development
Authority
Presented by
Kathrin Gnilka
Director of Business Development
17th May 2012
RAK TDA – the departments
Chief
Operating
Officer
PA/Admin
Business
Development
Statistics
PR &
Marketing
Online
Marketing & ECommerce
Licensing
F&B
Areas Of Responsibility
 Creating a brand image for Ras Al Khaimah through various B2B &
B2C marketing activities
 Increasing the inventory of hotels and leisure facilities by attracting
investors to the emirate
 Increasing the number of visitors through strategic partnerships with
Industry Stakeholders
 Securing Charter Flight into the emirate
 Increasing customer satisfaction by rising and supervising the quality
of hotels and tourism related companies
 Measuring tourism growth by implementing and supervising tracking
tools
 Investment of AED 600 million in tourism development projects to bring
the total room inventory to 10.000 keys by 2020
Ras Al Khaimah Resort & Beach Hotels 2012
HOTEL NAME
NUMBER OF KEYS
Al Hamra Fort
266
Banyan Tree Al Wadi
101
Banyan Tree Beach Resort
32
Bin Majid Beach Hotel
136
Bin Majid Beach Resort
125
Al Hamra Palace Beach Resort
117
Al Hamra Village & Golf Resort
219
Cove Rotana
346
Hilton Resort & Spa
475
9 Hotels
1,817 keys
Ras Al Khaimah City Hotels 2012
HOTEL NAME
NUMBER OF KEYS
Acacia Hotel
373
City Hotel
88
Doubletree
126
Golden Tulip
130
Hilton Hotel
227
Mangrove Hotel
186
6 Hotels
1130 keys
Ras Al Khaimah Resort & Beach Hotels 2013
HOTEL NAME
NUMBER OF KEYS
Al Hamra Fort
266
Banyan Tree Al Wadi
101
Banyan Tree Beach Resort
32
Bin Majid Beach Hotel
136
Bin Majid Beach Resort
125
Al Hamra Palace Beach Resort
117
Al Hamra Village & Golf Resort
219
Cove Rotana
346
Hilton Resort & Spa
475
Rixos Bab Al Bahr
632
Waldorf Astoria
349
11 Hotels
2,793 keys
Vision & Mission
Vision:
 To achieve global brand recognition as high quality worldwide
destination, where visitors achieve the ultimate travel experience
through a wide variety of activities within a diverse landscape.
Mission :
 To position Ras Al Khaimah as a global affordable luxury
destination for Leisure and Adventure Travel on the local,
regional and international levels.
USP’s of Ras Al Khaimah
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Safety & political stability
64 kilometers of coastline with white, sandy beaches
Luxury hotels and resorts with great value for money
Great recreation and dining facilities
Unspoiled nature – mountains, mangroves, turtles, flamingos, etc.
Great kids facilities
Exciting outdoor activities & fun excursions
Richness in heritage and culture
Golf
!!! Only 45 minutes from Dubai International Airport !!!
Beaches,
Beaches,
Beaches….
Luxury Hotels…
The Cove Rotana
Al Hamra Palace Beach Resort
Al Hamra Village Golf & Beach Resort
Great Recreation & Dining Facilities…
Unspoiled Nature …
Kids Paradise
Fun activities
New as of October 2012 – The Prince of Sea
New as of October 2012 – Bassata Camp
Bassata Desert Camp Ras Al Khaimah
Heritage
Golf
Rixos Bab Al Bahr
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Planned opening Q4, 2012
4* All Inclusive Family Resort
632 rooms and suites
14 signature restaurants & bars
The Waldorf Astoria Ras Al Khaimah
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Planned opening Q4, 2012
349 rooms & suites starting from 73 square meters
13 signature restaurants & bars
Signature spa with 12 treatment rooms
DoubleTree by Hilton
• 340 rooms
• To open by Q4 2013
Thank you!