Fall 2008. - Professional Photographers of Iowa

ACTION
Official Publication of the Professional Photographers of Iowa
Fall 2008
Top Picture: Front row from left to right: Kevin and Tristan. Back row from left to right: Katy, Toni and John
Pictured Below left to right: Bridget and Jason - Kellie and Zaidoon - Sean, Ben and Beckie
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Table of Contents
President’s Message . . . . . . . . . . . . . . . . . . . . 2
2008 PPI Board Members . . . . . . . . . . . . . . . 21
2008 Fall Event Schedule . . . . . . . . . . . . . . . . 3
Regarding Changes in Affiliation . . . . . . . . . . 22
2008 Fall Event Speakers - Bry Cox . . . . . . . . . 4
Good Works . . . . . . . . . . . . . . . . . . . . . . . . . 23
2008 Fall Event Speakers - Mary Mortensen . . 5
Thinking Green by Bob Hawkins . . . . . . . . . . 25
2008 Fall Event Speakers - Mindy Decker
A Fundraiser Idea For You . . . . . . . . . . . . . . . 26
& Jaimy Yoder . . . . . . . . . . . . . . . . . . . . . . . 6
Colormasters 1st Annual “Trash the Dress” . . 27
PP of IA Fall Event Registration Form . . . . . . . . 7
Dates to Remember . . . . . . . . . . . . . . . . . . . 28
2009 Membership Application . . . . . . . . . . . 8-9
Are You Marketing Effectively . . . . . . . . . . 29-30
Image Panel Entry Forms . . . . . . . . . . . . . . . 10
New Mentorship Program . . . . . . . . . . . . . . 31
Image Panel Exhibit Form . . . . . . . . . . . . . . . 11
CPP News . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Image Panel Competition Rules . . . . . . . . . . 12
Fall Event Flyer . . . . . . . . . . . . . . . . . . . . . . . 33
Meet One of Our Newest Members . . . . . . . 14
Image USA Print Competition . . . . . . . . . . . . 15
2008 Committee Assignments . . . . . . . . . . . 16
From the Marketing/PR Committee . . . . . . . 18
From the Membership Committee . . . . . . . . 19
From the Member Communications
Committee . . . . . . . . . . . . . . . . . . . . . . . . 20
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
yman
rr
a
H
n
so
n
h
Jo
i
on
T
om
A Note fr
n these days. Iowa organizatio
t in your PP of
e horizon. Your
much excitemen
ing or are on th
nn
gi
There is so
be
e
ar
nt to help
s
fit
ber bene
u more. We wa
Many new mem
hard to give yo
g
way that we
in
y
rk
an
wo
in
e
n
ar
io
s
at
or
ofessional educ
board of direct
pr
d
an
these areas
s
in
se
lp
es
ur busin
new ways to he
g
in
rm
you all with yo
sto
always
ain
r state. We are
spent hours br
can. We have
otography in ou
improve
ph
l
to
na
ys
sio
wa
es
d
of
ing pr
rvice to you an
se
r
tte
and in promot
be
eas,
of
id
ur
be
ys we can
e of us with yo
interested in wa
it has
ail or call any on
at
em
wh
r
to
fo
e
n
fre
tio
el
fe
ve this organiza
lo
the PPI. Please
ly
fits for
tru
ne
be
all
e
e
th
W
ncerns. and increase
ns
tio
di
tra
questions or co
e
th
nt to continue
given us and wa
sh! newsletur busirs.
be
em
m
cks to make yo
st copy of the Fla
all the
hop tips and tri
received your fir
os
w PPI members
all
ot
llo
fe
ph
ve
d
ha
ur
an
u
yo
s
t
yo
r
By now
marketing tip
get news abou
ive
o
ce
als
re
ll
ll
wi
will make it easie
wi
u
is
u
Yo
th
ue yo
in the PPI and
easier or better.
or
ily
ct
ter. In each iss
m
life
re
fa
e
Di
a
tiv
e
ea
ive
lik
cr
ut
lt
r and your
m our Exec
always truly fe
nesses stronge
get vital info fro
lives. We have
sure you will
course you will
events in their
of
read that I am
r
d
tle
ajo
An
lit
m
s.
e
ick
ar
th
in
qu
d
m
a
an
se
is
e r
te
th
en bigger
n
let
ev
ee
ws
be
tw
ne
ll
e
be
ted in
a year and it wi
and forms. Th
es
es
lin
tim
to stay connec
4
ad
n
de
tio
ts,
Ac
coming even
receive the
items. Chris about up
also continue to
from. You will
ographic related
fit
ne
be
d
an
y
sell or buy phot
nefit
n
enjo
be
ca
d
u
de
yo
e
ad
r
er
ip- just anothe
the website wh
and better also.
the membersh
backgrounds
fied section to
e
to
ssi
m
e
cla
so
fre
e
t
is
th
ou
it
d
d
an
de
. An
t there or cle
th.
We have ad
always current
bargains are ou
mething new wi
ekly so that it is
ek to see what
to purchase so
we
s
sh
a
ca
de
It is updated we
ce
e
clu
m
on
in
t
so
ou
en
to
rs. Check it
turn them in
5 and that ev
for our membe
you
rgain at only $8
seldom use and
at
ba
or
th
a
e
of
is
els
It
ed
re
tir
er. he
e
rn
ar
u
the co
know of anyw
sy
or props that yo
also just around
onday. I don’t
ay from your bu
Fall Seminar is
and lunch on M
t
24 hr break aw
gh
ed
ni
ck
ay
Our annual
pa
nd
ed
Su
ason and
m
y
se
lit
jam
sy
ita
a
bu
sp
is
e
It
ho
th
at
n. of
atio
e sprint finish
food and drinks
me great educ
v you up for th
great deal on so
ing it. It will re
iss
on to follow. m
can find such a
as
of
se
u will get
e
f
ak
of
ist
e
king circuit. Yo
make the m
esses up in th
sin
bu
ur
yo
ers to the spea
ild
studios. Don’t
der.
om
bu
Yo
wc
y
to
m
ne
s
t
Jai
ea
ho
d
id
t
al
an
ea
re
er
th gr
o is one of the
in Mindy Deck
s
wh
er
provide you wi
y, marx
ph
ph
Co
ra
ra
By
og
og
ot
m
ot
hearing fro
n and family ph
own new hot ph
r
re
ou
ild
ch
of
e
We will be
on
m
s
so
ea
some great id
program from
nson who has
a fine early bird
d even make
th Mary Morte
wi
f
of
it
p
to
ur suppliers an
And then
get to know yo
n
h better to see
ca
. uc
u
ns
m
yo
io
e
so
ot
s
er
ay
om
e
offer. It is alw
keting and pr
great vendors wh
ey
of
th
ll
ts
fu
uc
see what you ar
y
ow
od
all
pr
sh
re
trade
r
feel all the new
are not able to
d
tte
u
an
There is also a
be
yo
h
e
els
uc
er
fe
to
wh
st
e,
ju
et
em, plus se
or the intern
nship with- it
friends with th
from a catalog
personal relatio
esence and
ne you have a
n than ordering
eo
of I, as their pr
rso
m
PP
pe
so
e
th
in
m
of
gs
fro
t
in
y
or
th
bu
pp
to
su
price.
r
eir
tte
ain
th
be
rg
r
s
ba
fo
is alway
k them also
from at such a
getting. And it
Be sure to than
some awardsu are learning
n
o. yo
wi
to
rs
s
to
ke
es
ce
ea
sin
an
sp
bu
d
t
ch
te
you get a
what
and it is smar
the great talen
her- not only do
t chance to see
lp to bring you
l competition eit
is is also a grea
ne
Th
after
sponsorships he
. pa
es
e
ize
dg
ag
pr
ju
t
im
e
ea
e
about th
corner one of th
drawing for a gr
to
a
e
to
fre
in
u.
d
el
Don’t forget
yo
re
Fe
r
te
learning tool fo
entrants are en
winter seminar. part of a great
petition at the
more
new this year all
is
m
te
It
co
ea
. t
cr
in
es
to
pr
ag
s
im
lar
ea
our regu
t, with new id
edback on your
af
fe
cr
e
h. ur
m
ug
yo
might work in
so
ro
t
t
th
ou
ge
g
ab
announced to
owledgeable
at you are goin
the awards are
spired, more kn
ow you and wh
in
kn
e
o
m
.
wh
ho
ite
le
go
bs
op
ll
u wi
with pe
able on the we
u
I promise yo
ve had a break
forms are avail
ive in all that yo
0% happy to ha
panel rules and
e
pres.) Stay posit
ag
ur
im
e
yo
business and 10
th
nt to be
d
am
I
wa
an
s
as
ar
er
e
in
m
m
m
e
sto
se
lg
ll
cu
du
fa
e
ve to in
ople and even
you
More info on th
sdom- ( You ha
it will make pe
to help them if
tle words of wi
sful person and
learning, offer
es
st
cc
ju
ur
su
or
e
Now my lit
yo
g
or
ild
in
m
gl
bu
who is strug
never helps
you a happier
someone down
do. It will make
w photographer
y luxury
them. Putting
know of a fello
t
u
y one selling an
ou
yo
an
If
ab
e
ar
ts
u. s
en
yo
or
m
tit
m
pe
co
m
ly
d
around
co
on
ba
ll
al
y
re
wi
an
r
e
do not mak
Remember ou
ting negatively
can or at least
hips
petty or mean. y positive. Reac
ns
io
sta
ok
lo
lat
er
u
re
m
yo
ur
sto
es
yo
cu
ak
m
fficult
happy. In all
business, it just
If you have a di
ge to make them
lieve in karma,
photographers. y positive. I be
personal challen
sta
a
yas
item not other
an
on
ve
it
ha
ke
u
Ta
yo
and deeds and
u. if
ts
yo
ies
gh
t
ou
un
em
th
ha
t out positive
come back to
ity, even your en
Pu
un
u. m
m
yo
back to haunt
co
to
e
ur
m
ck
yo
ds,
rld will come ba
or later it will co
er
wo
e
on
with family, frien
th
so
d
to
in
an
t
you put ou
and actions
bengative thoughts
eventually what
r new member
ed. Generate ne
rd
wa
re
be
ll
wi
excited about ou
inar!
ly
m
you
Se
ive
ll
sit
Fa
po
e
n,
th
great organizatio vely can’t wait to see you all at
r
ou
of
you.
rt
pa
and I posit
ly happy to be
ctors are doing
I am positive
ur board of dire
yo
rk
wo
Toni
e
th
d
efits an
-2-
2
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2008 Fall Event Schedule
Sunday, October 26
Board Meeting in Room 292
9:00 a.m. - Noon
Noon
Noon - 2:00 p.m.
1:00 - 7:00 p.m.
Registration Desk Open
3:00 - 5:00 p.m.
Trade Show set up in Ballroom
2:00 - 5:00 p.m.
Bry Cox:
“Jazz Photography and Fashion Portraiture” in Westview Room
4:00 p.m.
4:00 - ??? p.m.
5:00 - 6:00 p.m.
5:00 p.m.
6:00 - 7:30 p.m.
Bry Cox continues in Ballroom
7:30 - 8:00 p.m.
Trade Show Time
8:00 - 10:00 p.m.
Bry Cox continues
10:00 p.m. - Midnight
CPP Board Meeting in Room 292
CPP Study Group in Room 298
Image Panel Competition Deadline to turn your panels in
Head to Head Judging in Ambassador Room
Trade show (only time)
CPP Board Annual Meeting in Boardroom
Hospitality on 3rd floor
Monday, October 27
7:00 - 9:00 a.m.
Mindy Decker and Jaimy Yoder:
“Old News, New Tricks, Senior Photography” in Iowa Room
9:00 a.m. - Noon
Mary Mortensen:
“The Art of Photographing Children and Families” in Ballroom
Noon - 1:00 p.m.
Lunch and Image Panel Awards in the Holidome
1:00 - 3:00 p.m.
3:00 p.m.
Mary Mortensen continues
Fall Event 2008 concludes
-3-
3
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2008 Fall Event Speakers
b r y
c o x
(Master Photographer • Photographic Craftsman • Certified)
Bry Cox has a hip and untraditional style that has been a hit with brides and families,
as well as fashion and national commercial work.
Bry Cox’s images are used by Capitol Records, Ads for Fuji Film, the Cover of American
Photo Magazine, in Billboard Magazine, TV Guide, Studio Photography and Design
Magazine, American Girl Magazine, filmmakers, TV anchors, musicians, Ryan Shupe,
Natalie Cole, Olivia Newton-John, Linda Ronstadt, Donny and Marie Osmond, Olympic
gold medalists, Steve Forbes, Mitt Romney, and the last three Utah Governors!
Bryan Cox is a PPA Master Craftsman with a bachelors of science in business. His programs are a good combination
of success principals juxtaposed against the creative aspects of a successful artist.
Program Summary
Jazz Photography & Fashion Portraiture
Bry relates music and jazz improv to photography in order to explain his creative
approach that gets him jobs with Capitol Records and national magazines. This
inspiration will help you free your inner creative spirit to produce stunning images
that will distinguish you as an artist, both technically and creatively.
This is an informative, high-energy and light-hearted program where Bry will show
you his jazz philosophies and fashion approach that he uses for weddings, families,
seniors . . . everything! The creative is coupled with good success philosophies for the
high-end and successful self-employed photographer.
-4-
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2008 Fall Event Speakers
mary mortensen
PPA Certified, M. Ph. Craftsman, API, F-WPPA
Mortensen Fine Art Photography, LLC opened with husband Allen in 1988 in Waukesha
County, a western suburb of Milwaukee, WI. During the first 3 years the studio tripled
business as a result of client referrals and an emphasis on marketing programs. The
studio has established itself as one of the largest in the Greater Milwaukee-Waukesha
area and is well known for its unique style of photography and personal approach to
business. In addition to its portrait division, the studio also houses a full digital lab and
school photography division. Besides the owners the studio currently employs five full
time and seasonal part time staff members.
For over a decade Mary has partnered with the Midwest Athletes Against Childhood Cancer (MACC Fund) and the
Women for MACC in the fight against childhood cancer. Through photographic programs developed by the studio,
the Mortensens have raised over $100,000 for childhood cancer research. Mary received the PPA AN-NE award for
charitable marketing in 1999. She has been featured on NBC Channel 4 in the
Greater Milwaukee area for her work with children.
Mary has received local and state Court of Honor and Traveling Loan Awards,
Best of Show and Sweepstakes Awards and her work has appeared in the PPA
Loan and Showcase Cooks, the PPA magazines and in the ASP Elite Collection.
May is currently a member of Fuji Talent Speakers Team and is a PPA Affiliate
Judge.
Mary’s style is simple but artistic. Her
knowledge of portrait artists and work
with art galleries has set the tone for
the studio’s emphasis on producing
fine art and selling wall decor and
gallery framing.
-5-
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2008 Fall Event Speakers
mindy decker
jaimy y o d e r
PPA Certified, Hawkeye Community College Graduates – Photography
Mindy and Jaimy opened Ovation Photography in June of 2006 in the small town of
Oxford, Iowa. They had only just graduated from Hawkeye Community College with
their photography degrees; joined PPI; tried unraveling the mysteries of the ever-elusive
‘merit’; and started looking for customers.
In the search for further education and business advise, their need took them to every
PPI class available, a couple of years of MAIPP and HOA classes at every
opportunity. This is where things started to happen. They sat in the same
classes as many of you, but heard something different. Suffice it to say, they
dance to a completely different drum.
Program
Senior Photography has taken on a new look in Oxford, Iowa. Ovation
Photography will be showing you how they took the same old information
and gave it a new spin! They have reinvented new wars to get the senior
classes’ attention and keep it. Since the first year in business, Ovation’s
senior market has more than quadrupled and it just keeps rising. The sky is
the limit when ‘distinctive’ is truly a part of your images.
Come share in their secrets! To view their website, go to
www.ovationphotography.com
-6-
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Professional Photographers of Iowa
2008 4th Annual Fall Event Registration Form
October 26 & 27, 2008
Airport Holiday Inn - Des Moines, IA (800) 248-4013
FEES:
Registration, IF PAID IN ADVANCE
$85.00 (includes lunch on Monday, Oct. 27)
Registration, AT THE DOOR
$105.00 (includes lunch on Monday, Oct. 27)
Registration, IF PAID IN ADVANCE
$45.00 (includes lunch on Monday, Oct. 27)
Student/Accredited Photog. Instructor
Registration, AT THE DOOR
$55.00 (includes lunch on Monday, Oct. 27)
Student/Accredited Photog. Instructor
Retired PPI Members
$0.00
(Retired member’s complimentary DOES NOT include lunch. This may be purchased separately).
Registrant
In Advance
TOTAL:
Registration
________x $85/$105
Additional Lunch Ticket ________x
Student/Accredited Photog.
Instructor
________x $45/$55
$15
At the
Door
Add’l
Retired
Lunch Ticket Registrant
$___________
+ $___________
+ $___________
TOTAL:
$___________
Studio Name: ____________________________________________________________________________________
City / State / Zip:_________________________________________________________________________________
Please remit this completed form along with payment made out to: PPI to Chris Brinkopf, Exec. Dir.,
PO Box 108, Sumner, IA 50674-0108. Phone number: 563-578-1126; [email protected]
Fall Event refund deadline is October 17, 2008. You must be an Iowa member to attend. Please complete
a membership application if you have not already done so.
-7-
4
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2009 Membership Application Professional Photographers of Iowa
APPLICATION FOR MEMBERSHIP
Last Name_________________________________________ M.I._________ First Name________________________
Studio or Business Name________________________________________________________________________________
Studio Address_ _______________________________________________________________________________________
City_______________________________________________ State________ Zip Code_________________________
Business Phone (
_ ________________________________
)______________________________ Fax # (
)
Email______________________________________________ Cell Phone (
PPA Member
YES
or
NO
)_______________________________
PPA # _ ______________________
Iowa Sales Tax # (Required)_______________________________________
Website Address_________________________________________________
Any Degress Earned & When____________________________________________________________________________
Categories of Photography that you do: (Please check all that apply)
Children
Family Portraiture
General Portaiture
General Video
General Commercial
Other _________________
General Weddings
General Sports
Membership Dues:
Classifications
Active
Associate
Retired
NAME
Dues if paid/postmarked
by Dec. 31, 2008
$115.00
$85.00
$55.00
Membership Dues
as of Jan. 1, 2009
$135.00
$105.00
$65.00
EMAIL
PHONE #
TOTAL:
# of Active____________ x $115/$135
# of Associate__________ x $85/$105
# of Retired____________ x $55/$65
Amount Due =
-8-
Executive Office:
PP of Iowa
PO Box 108
Sumner, IA 50674
Phone/Fax: (563) 578-1126
[email protected]
ACTIVE ASSOC. RETIRED
$______________
$______________
$______________
$______________
5
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Continued from page 5
PPI Membership Categories:
ACTIVE MEMBER:
Active membership shall consist of owners or managers of photographic businesses who are actively engaged in
any phase of the photographic profession and have all required licenses and permits for doing business. Privileges
shall include the right to vote. At least one member from a photographic business must be an Active member.
ASSOCIATE MEMBER:
Associate members must be employed in a photographic business. This membership level also includes those who
are employed by photographic trade business, i.e. professional labs, frame companies, photographic supply companies, etc. Associate membership does not include voting privileges.
RETIRED MEMBER:
Any retired person who has been a member of the Professional Photographers of Iowa for a minimum of 25 years
may continue their membership as a Retired Member. They shall be eligible to attend all regular function of PPI
and shall receive all communications. Retired membership does not include voting privileges.
OUT OF STATE MEMBER:
Any out-of-state owner or manager of a photographic business may join and pay dues at the Associate Member
level. The Out-of –State membership does not include voting privileges. Note: All applicants, new or renewal
MUST complete all information. We must have your sales tax permit number to process your application. Dues
must be received or postmarked by December 31, 2008 to receive the discount. Membership dues are
for calendar year 2009. If there is more than one member of a studio who has earned a degree(s), please make a
copy of this form and all with a degree(s) need to fill out a member application so our records can be updated.
Please remit this completed form along with payment made out to PPI.
Send to: Professional Photographers of Iowa
Chris Brinkopf, Executive Director
P.O. Box 108, Sumner, IA 50674-0108
For your convenience, the PP of Iowa is set up to take MasterCard or Visa charge cards.
Please write your charge card number on this form or call the executive director to apply
over the phone.
Phone number: 563-578-1126
Fax number: 563-578-1126
Email address: [email protected]
Website address: www.ppiowa.com
-9-
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Image Panel Entry Forms
Please attach one (1) of these forms to the back of each Image Panel.
DO NOT WRITE YOUR NAME anywhere on these entry forms.
That information is to be recorded on the Image Panel Exhibit Form.
PHOTOGRAPHER STATUS
(Select One)
General
Student
PHOTOGRAPHER STATUS
(Select One)
IMAGE PANEL CATEGORY
(Select One)
General
Student
IMAGE PANEL CATEGORY
(Select One)
Individual Man
Individual Women
Individual Man
Individual Women
Group
Individual Child
Group
Individual Child
Animals
Wedding/Brieds
Animals
Wedding/Brieds
Illustative
Illustative
Print Crew Use Only
Print Crew Use Only
Case No._________ Folio No._________
Case No._________ Folio No._________
Score _________
Score _________
PHOTOGRAPHER STATUS
(Select One)
PHOTOGRAPHER STATUS
(Select One)
General
Student
IMAGE PANEL CATEGORY
(Select One)
Individual Man
General
Student
IMAGE PANEL CATEGORY
(Select One)
Individual Man
Individual Women
Group
Individual Women Individual Child
Group
Individual Child
Animals
Wedding/Brieds
Animals
Wedding/Brieds
Illustative
Illustative
Print Crew Use Only
Print Crew Use Only
Case No._________ Folio No._________
Case No._________ Folio No._________
Score _________
Score _________
- 10 -
16
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Image Panel Exhibit Form
Name_________________________________________
Studio_________________________________________
Address________________________________________
City_________________State______ Zip____________
Phone_________________________________ (H, W, C)
Phone_________________________________ (H, W, C)
Image Panel Number
Do Not Use
Weddings/Brides
General Exhibit
Student
Individual Man
Animals
Illustrative
Weddings/Brides
Do Not Use
Illustrative
Image Panel Number
Circle Category
Do Not Use
Circle Category
Individual Woman
Weddings/Brides
Animals
Group
Image Panel Number
Individual Child
Individual Woman
Individual Child
Group
Individual Man
Do Not Use
Circle Category
Individual Woman
Individual Child
Image Panel Number
Circle Category
Individual Man
Indicate Type of Entry:
Individual Man
Animals
Individual Woman
Individual Child
Illustrative
Weddings/Brides
Group
Animals
Illustrative
Group
Entry Fee for Image Panel Competition: $10.00
Remember to: Attach entry forms to the back of your Image Panels, Enclose Image Panel Exhibit
Form, Add a CD of our image panels to your case.
- 11 -
8
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2008 Image Panel Competition Rules
(Formally Portfolio Competition)
Judging: The Judging will occur under normal room lighting conditions in a closed Head to Head Competition.
No scores will be given.
Criteria: The judges will consider the following criteria: Photographic technique (style); Pose variation; Lighting;
Technical excellence (focus, print quality, etc.)
Print Case Fee: There is $10.00 fee for this Image Panel judging. Entries should be accompanied by properly
filled-out forms.
Print Cases: The entrant’s Image Panel should all be in one print case. Entries will be accepted in boxes or bags
as well if you do not have a print case.
Please turn in your Image Panel upon arrival at the seminar to make it easier for the print crew. Image Panel
print cases must arrive at the Airport Holiday Inn no later than 4:00 p.m. on Sunday October 26th.
This is the absolute latest they will be accepted.
***Please add a CD of your Image Panels into your print case. *** New rule for 2008.
Image Panels: Each Image Panel or presentation must contain a full set of eight prints of the same subject or session. Entries submitted now are to be an Image Panel displaying 3 1/2x5, 4x5,4x6, 5x5 prints or mounted presentations -12”x18” or 12”x24”- displaying eight images with longest dimension on an image not to exceed 6 inches
and the shortest dimension not less than 3.5 inches. A background image(s) is allowed but it is suggested it not
be distracting from the images to be judged. Suggested thickness is 1/8th to 3/8th inches. “Leather” folios with
proofs will no longer be accepted.
Entries: Entrants may include up to four (4) Image Panels. (Maximum total # of entries per person is 4.) Any
number of the entries may be entered into any one category up to the maximum of 4. Entries deemed to be entered into the wrong category will be moved and judged in the corrected category.
Categories: Indicate the proper category on the entry form from the following list: Individual Man, Individual
Woman, Animals, Child (one person 12 years of age or younger), Groups (two or more people regardless of age),
Brides/Weddings (location or studio images pertaining to weddings and/or person wearing wedding attire.), Illustrative (images not fitting into the categories above.)
Entries considered inappropriate for family viewing will not be displayed
Identification: No markings other than the entry label that indicate the identity of the maker is allowed on the
front or back of the image panel. PP of Iowa will not accept any responsibility for any damage or loss incurred during handling, judging or
display of entries.
Delivery and Shipping: Cases may be hand delivered by the deadline above or shipped to:
Professional Photographers of Iowa
Print Chairman
Airport Holiday Inn Conference Center
6111 Fleur Drive • Des Moines, IA 50321
Print Case Return: The PP of Iowa will not return print cases from the image panel judging - the cases must be
picked up in person at the seminar. PP of Iowa will accept no responsibility for the welfare of folio cases not picked
up.
- 12 -
9
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
- 10 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Meet One of our Newest Members
Hello everyone! My name is Josie Hannes, I am a photographer and graphic designer in Fairfield, Iowa. I am
married to a wonderful husband and we have 4 children.
Josie HANNES
My story, short and sweet; I am a graphic designer who was getting bored. I worked
over 12 years for a company that took photos of graduates receiving their diplomas
and marathon runners during their race. I did both design work and photography
for the company. The design work had a little more freedom, but the photography
was cookie-cutter and there really wasn’t any need for creativity because it worked. In
2005 I started a business named, Josie Hannes Design mainly because of my design
work, but my photography clients started to expand and I knew I had no place to
shoot them other than outdoors. And as you all know, our Iowa winters are wicked
cold! So, my wonderful hubby, seeing my frustration offered to give up his garage
and remodel it into a studio for me (what a guy!). I don’t think I ever set out to be
a photographer, it just happened. Soon everything just went crazy, I guess God had
a plan in store for me that I didn’t realize at the time. We have now outgrown the
home based studio and are moving into a much larger studio with a great storefront
location. Having a large studio is going to allow me to breathe and some of the
crazy photography ideas in my head will actually be able to be done, because I will have the room to make them
happen. We are running on empty these days. Shooting seniors 5-6 days a week, and then working on the new
studio in the evenings and weekends is exhausting. But the end result will be more than worth it.
My photography passion would have to be seniors. I feel like I can push the envelope with them and can really let
my creativity work. They come with ideas...and together we can create something better than they had originally
planned on, that is very rewarding.
I am still as much a designer as I am a photographer. I tell my clients I wear two hats, the first several months of
the year I am more a designer than photographer, I change hats in May, then it goes crazy with photography until
the end of the year. My goal is to hire another designer that can help keep the design work going all year so we
can better serve our client needs. It all takes time, little by little, but that’s the dream.
To view some of my photography, my website is www.jhannesdesign.com or www.jhannesdesign.com/seniors.
CPP Study Group at Fall Event 2008
We are offering a study group for those of you who wish to take the CPP test. We will be offering this study
time from Noon to 2 p.m. on Sunday, October 26 at the Airport Holiday Inn in Des Moines. We are inviting those who have recently taken the CPP test to be on the panel. You will be able to ask them all sorts of
questions and then have time to be able to study as a group as well. We will be meeting in room 298 of the
Airport Holiday Inn. We are meeting prior to any programming, so you won’t miss a thing.
We will be offering the CPP test at the 2009 Annual Winter Convention. You do need to contact Marisa Pitts
at the PPA office in Atlanta to get registered for the test. Her number is 1-800-786-6277. We have time set
aside, as of now, for Monday, February 2, 2009 from 7 – 9 a.m., for the test taking. I will need to know how
many of you will be testing as we have specification to meet with the room provided, etc.
Please let Chris Brinkopf know if you are interested in joining this study group. Call her at 563-578-1126 or
email her at [email protected]
- 14 -
11
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Image USA Print Competition
Congratulations to these Iowa photographers that had
prints accepted at PPA’s International Print Competition
Loan
General
Selected for
Collection Collection Showcase Book
Bruce Belling
1
JoAnn Belling
1
1
1
Thomas Belling
2
Wayne Belling
3
Mary Bortz
1
Nancy Brechler
2
Deena Byrd
1
1
Azure Cross
1
Mindy Decker
3
Mackenzie Duncan
1
1
Gary Fagan
1
1
Patricia Farr
1
2
1
Suzanne Fischer
1
2
1
Elisha Hamm
1
1
Rhonda Hartman
1
Robert Hawkins
2
Kalen Henderson
1
3
Eric Hinders
2
2
Shannon Holmberg
2
Adam Hunter
2
2
Uldis Ilvess
3
1
Christina Kjar
2
Alan Lieferman
1
2
Mark Mess
1
Lori Nordstrom
2
1
Brian Read
4
Jon Read
3
John Stalzer
1
1
Brian Wedemeieer
4
Jaimy Yoder
2
ACTION
Deadlines
Fall . . . . . . . . . . . . August 15
Winter . . . . . . . . . . October 1
Spring . . . . . . . . . February 1
Summer . . . . . . . . . . . . May 1
Image Panel Competition
(Formally called Folio Competition)
Fall Event 2008 – October 26 and 27 at the Airport
Holiday Inn in Des Moines, Iowa
We are inviting you to enter the Image Panel
Competition. The rules and two (2) entry forms are
on the website at www.ppiowa.com/login.php. Just fill
them out and enter your image panels and you will be
automatically entered into a drawing. The prize will
be valued at $200.00. Just for entering. You don’t
have to have the winning Image Panel, just by entering
your panels, your name will be put into a bowl for the
drawing. So get those competition juices flowing and
get cracking on those Image Panels.
Remember, the rules and entry forms (2 of them) are
on the website. This is the same competition as in the
past, “the Folio Competition,” just a new name. And
the board is just saving you the cost of leather folios.
You need to just print the image panel instead. The
entry fee is $10.00.
Deadline is 4 p.m. on Sunday, October 26, to have your
image panels turned in at the registration desk. And
you could win yourself a prize valued at $200.00!!
Do you have an idea for an article? A question
you’ve been wanting to ask? Found a better way to
sell portraits? Have a new technique to share?
We want to hear from you! Send your articles,
classified ads, and any other ideas or suggestions to:
Chris Brinkopf
Executive Director, PP of Iowa
P.O. Box 108 • Sumner, IA 50674
Phone/Fax: 563-578-1126
Email: [email protected]
- 15 -
LEGAL NOTICE
Professional Photographer
of Iowa Board Meeting minutes
and Financial Reports are available
to the members upon request.
Please contact:
Chris Brinkopf
Executive Director, PP of Iowa
P.O. Box 108 • Sumner, IA 50674
Phone/Fax: 563-578-1126
Email: [email protected]
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2008-2008 Committee Assignments
Professional Photographers of Iowa
Seminar/Convention Chairman
President - Toni Harryman, Co-Chair - John Mohr, PPA Council - Bruce Belling, Bob Hawkins, Kalen Henderson
Area Seminars/New members/Senior Shoot Out
HOA Representatives:
Past President, John Mohr
Bruce Belling, Sue Fischer, Angela Gambill
Program Talent:
Website:
President/Past President, Toni Harryman & John Mohr
John Stalzer/Chris Brinkopf
Judges:
Vendor Representative:
President, Toni Harryman/Vice President, Dennis Fraise
Steve Kelly
Print/Folio/Mr./Ms./Finished Product:
Member Communication:
Vice President, Dennis Fraise
Michelle Wilbur - Chair
Greg Fitzloff – Co-Chair
Trade Show/Door Prizes:
Membership:
Secretary, Michelle Wilbur
Doug Pierson, Chair
Angela Gambill, Co-Chair
Convention Coordinator/
Banquet/Security (Greeter):
Marketing/PR:
Treasurer, Doug Pierson
Dennis Fraise, Chair
Dean Siebe, Co-Chair
Registration:
Budget Committee Chair:
6th year board, Angela Gambill / Co-Chair, Chris Brinkopf
John Mohr
Convention Flyer/Photography:
Prop & Models:
5th year board, Dean Siebe / Co-Chair Greg Fitzloff
4th year board, Greg Fitzloff / Co-Chair John Stalzer
Don Lohnes Classes / Roundtables:
3rd year board, John Stalzer
Hospitality/Hosts:
2nd year board, Rhonda Hartman / Co-Chair, Jeff Bokhoven / Advisor, Greg Fitzloff
Medlar/Master’s Exhibit/Trophies & Plaques (w/Alan Adams):
1st year board, Jeff Bokhoven
IMA Awards:
Doug Pierson / Co-Chair Dennis Fraise
ACTION Editor: Chris Brinkopf
Fellowship Awards: Dean Siebe / Co-Chair, Chris Brinkopf
Sponsorships: Toni Harryman
- 16 -
13
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
From the Marketing/PR Committee
The meeting was held July 7, 2008 in Oxford, Iowa, at the studio of Mindy Decker and Jaimy Yoder. Committee members
present were Chair Dennis Fraise, Co-Chair Dean Siebe, Barb Grabill, Jaimy Yoder, Mindy Decker, and Lori Nordstrom.
Members absent were Steve Kelly and Alan Adams. Guests were President Toni Harryman and Chris Brinkopf.
The meeting started with a discussion of how to go about creating a new mission statement and what it should entail.
Two questions asked were:
What is our purpose?
What is our mission?
Some suggestions were: what do we do for photographers? How can we get photographers to join the PP of IA? How
can we support new photographers? How do we supply them with confidence builders and the ability to develop? Other
suggestions were to educate and enable photographers to become better in their profession. Supporting photography
through education and promote professional photography in Iowa. Also adding, that some may not feel growth is a
good thing.
Do we promote PPI throughout the Midwest? The answer was “Yes.” We want to be the state that is the leader. One way
to do this is by promoting our state by modernizing the mission statement. Keep some of the traditions, but bringing in
new ideas. More networking and fellowship was another idea. Fellowship is a large part of our association.
The Mission Statement we developed:
“Our mission is to support our members through fellowship and education, and to raise public awareness of the Professional
Photographers of Iowa.”
What can we do in the state and our communities to give back to the public while creating buzz about PPI?
Chairman Dennis Fraise has a one year goal of having a major article in the Des Moines Register, and other city and town
publications about PPI. What will make that happen?
The PPI would like to send out press releases to members for them to personalize for their own papers. Television
coverage is another goal of Marketing/PR Committee. We want to be branded as active members of our communities,
through charity.
We want to develop a signature event. There were many suggestions brought to the table. We need something that
creates a lot of buzz. We want to offer a few suggestions to our membership, not just one idea to go with.
Another topic of discussion was to of year-round reasons to be a member of PP of IA. Quarterly studio visits with a meet
and greet were discussed. Helping the members understand the Fellowship Points and how that all works. A mentoring
program was discussed as well.
What event can we sponsor for our organization and our members? One suggestion was to go to college art departments
and help the students raise money; similar to the dance marathon that the U of IA sponsors. But how can the photographers
also make money as well? Maybe we could piggyback with another organization. The March of Dimes, Alzheimer’s,
hospice, Veteran groups, Make-A-Wish, were organization that were mentioned and each committee members was
assigned a group to research. Other organization mentioned were: Children and Families of Iowa, Operation Smile,
Variety Club, Salvation Army, and the Red Cross of Iowa.
We need to create a logo for PPI Cares. Have a portion of the website devoted to charities that our members can take
part of.
We then talked about how to create public awareness of PPI. We could have a traveling exhibit of merit prints. Or 1st
2nd 3rd place prints. There would be a press releases go along with this and local photographers could host a meet and
greet.
- 18 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
We talked about creating an emotional TV commercial that would stress the importance of using a professional
photographer.
Another idea discussed was to have a get-to-know your local photographer’s party, with branding at major malls where
every member sends an announcement to their customers inviting them to see the exhibit.
Other topics discussed were the Iowa State Fair and all the traffic is gets. The possibility of having a booth sponsored by
the PP of IA and offering photo tips each day. We already sponsor a photography competition for the 4H organization
in the state. How many people know that we do that and who we are? Would an awards ceremony for the winners be
possible? There is a grant sponsored by the Iowa Arts that is just for an exhibit such as one at the fair.
We ended our first meeting with wanting to come up with a tag line for our organization. We decided on “Images for
your life.”
Jaimy Yoder,
Recording Secretary
From the Membership Committee
Committee Report for meeting of August 18, 2008 - Membership Committee
PP of Iowa has always been known for being an outstanding state to be a part of! Each member of PP of Iowa is very
important to the organization, and we want to contintue our tradition. In doing so, 8 PP Iowa members, plus 3 Board
Members, both seasoned veterans and some newer members, gathered in Marshalltown at Stalzer Photography on
August 18th to brainstorm about ways to increase membership, increase awareness of our resources to our members
and general ways to take care of each other. We are a family and want to make everyone feel welcome. Committee
members present were Chair Doug Pierson, Co-Chair Angela Gambill, Debi Warner, Georgeann Chambers, Amanda
(Henke) Mitchell, Fred Fiddelke, Mackenzie and Rhonda Hartman. Committee member absent was Clint Huffaker. Guests
were Toni Harryman and Chris Brinkopf.
Many points were pondered within our comittee about how to take care of the new/newer members, such as have a
“Welcome Wagon” which everyone thought was a great idea to start with. Many of our new/newer members have NO
IDEA how the convention works, where to take their print cases or even what rooms to go to for speakers... things that
some of us take for granted. So, that is going to be handled by a handful of us that will be wearing a BIG RED BUTTON
with a question mark in it... if you have questions about ANYTHING, whether it be where speakers are, or things about
print competition, PLEASE come to us... we are regular people just like you, NOTHING scary about us. So, feel free to ask
us any questions, and never feel silly. We were in the same shoes not too long ago.
Our next point that came up was how to increase our membership numbers.... we are striving for a long term goal of 500
PP Iowa members. We are still brainstorming on ways to find out about new photographers opening up but not overstep
the privacy act, which is a very tricky thing.
Another point that was brought to the table was about having a mentoring program for new/newer members. We are
all still in the talking stages about this, but it would be a place where new/newer members could go to ask for advice from
some of the more seasoned people in the industry without feeling intimidated... about ANYTHING. Marketing, posing,
workflow, how to pack a print case, ANYTHING.
Overall, it was a very successful day. Each one of us on that comittee care very much about PP Iowa and want to see all of
its members get the full benifit out of their membership, and we want to be there to help in any and every way we can.
Mackenzie Duncan
(Committee Member)
- 19 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
From the Member Communications Committee
The Member Communications committee met on July 30 in Dakota City at the studio of Cristy Meyer. Present were
Michelle Wilbur, Chair, Greg Fitzloff, Co-Chair, Shannon Holmberg, John Johnson, John Stalzer, and Cristy Meyer. Absent
were Eric Hinders and Jeff Bokhoven. Guests present were Toni Harryman and Chris Brinkopf.
Our goal is to increase and improve communication with the members and outreach to new prospective members.
One area the committee is looking into is adding a section to the website for beginners – “Photography 101,” if you will.
We are aiming to give our members as much value for their dollar as we can. With this in mind, we need updated email
addresses and mailing addresses from each and every member when changes occur.
A monthly e-newsletter was discussed. This will be another form of communication in between the quarterly ACTION
newsletter. This will be a new form of communication with four (4) different sections for the newsletter, which will be
called “The Flash.” Chris’ Corner will be for reminders, hotel deadlines and other information from our Executive Director,
Chris Brinkopf. “A Bright Idea,” or tools and tips will be done by Greg Fitzloff each month. There will be a marketing
column by Shannon Holmberg. The final section of the monthly newsletter will be a personal column by Cristy Meyer.
We want to know what is happening in our member’s lives – anniversaries, births, deaths, grand openings of studios,
etc.
There will be a disclaimer at the bottom of the e-newsletter exclaiming that “You are receiving this E-newsletter because
you are a member of the Professional Photographers of Iowa and if you wish unsubscribe, please contact Chris Brinkopf
at [email protected].”
Next item of discussion was the template for The Flash. It was decided to get a quote from our graphic designer that
would allow up to three (3) pages and in an html format. John Stalzer, committee member, said that he felt he could
design the template for Chris to use for the E-newsletter each month that could be easily changed, etc. for each month’s
edition.
A deadline was set for the 10th of each month for Chris B. to get The Flash onto the website.
It was decided to keep the ACTION newsletter to a quarterly newsletter and keep the format as is for now with the addition
of a table of contents. Articles for each edition of the ACTION were discussed. Ideas for the fall edition were articles on
family portraits, bios of speakers with pictures for the Fall Event, membership application and fall registration form. The
summer issue could possibly have articles relating to senior portraits, CPP scholarship winner and affiliate judging awards.
The winter edition of the ACTION could have articles about “how to keep busy during the slow months,” along with all
of the winter convention bios and pictures of the speakers, schedule of the convention, etc. The spring edition would
contain winners from all categories of the print competitions from the winter convention.
Other articles ideas discussed were PPA degrees, what are they and how to get them, fellowship points, a vendor column
and faces of PPI.
One (1) fellowship point will be awarded for each article submitted in The Flash. This policy is already in effect for articles
submitted to the ACTION.
One of the final items discussed was a MySpace or Face Book page for the PP of I. After much discussion, it was decided to
go with MySpace for security reasons. This will be a service for our members to go to, to post pictures from conventions
and comments. It was also decided that a disclaimer would be posted on the page reading, “Opinions which may be
expressed on this website, are not necessarily those of the Professional Photographers of Iowa Board of Directors or its
membership.”
John Johnson agreed to design and set up the MySpace page for the PP of IA.
Meeting adjourned.
Michelle Wilbur
Committee Chair
- 20 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
2008 PPI Board Members
Front sitting from left: John Stalzer, Rhonda
Hartman, Michelle Wilbur, Doug Pierson,
Chris Brinkopf, Steve Kelly
Back Row standing from left: Jeff Bokhoven,
Dean Siebe, John Mohr, Toni Harryman,
Dennis Fraise, Angela Gambill, Greg Fitzloff
PRESIDENT Toni Harryman, M. Photog.,
PPA Certified
Johnson Photography
1035 Sunset Drive
Norwalk, IA 50211
515-981-0872 / Fax: 515-981-9658
[email protected]
VICE PRESIDENT
Marketing/PR Chair
Dennis Fraise, M. Photog., Cr.
Images And More
2601 Summer Street
Burlington, IA 52601
319-753-0690 / Fax: 319-752-9326
[email protected]
SECRETARY
Member Communication Chair
Michelle Wilbur, PPA Certified
Jons Gallery
120 1st Street NE • Primghar, IA 51245
712-757-3492 / Fax: 712-757-3492
[email protected]
TREASURER
Membership Committee Chair
Doug Pierson, M. Photog.,
PPA Certified
Pierson Photography
518 North Second St.
Cherokee, IA 51012
712-225-2453 / Fax: 712-225-0555
[email protected]
PAST PRESIDENT & PROGRAM
CHAIRPERSON
John Mohr, PPA Certified
John Mohr Photography
1702 State Street
Bettendorf, IA 52722
563-355-3402 / Fax: 563-355-6044
[email protected]
EXECUTIVE DIRECTOR
ACTION Editor/Advertising Manager
Chris Brinkopf
P.O. Box 108 • Sumner, IA 50674
563-578-1126 / Fax: 563-578-1126
[email protected]
BOARD MEMBERS
Angela Jo Gambill, M. Photog.,
PPA Certified
Membership Committee, Co-Chair
Angela’s Portraits
100 South Franklin • Corydon, IA 50060
641-872-2390 / Cell: 641-344-5112
Home: 641-872-5112
[email protected]
Dean Siebe
Marketing/PR, Co-Chair
Siebe Studio
4605 Old Hwy. Road • Dubuque, IA 52002
563-556-6111 / Fax: 563-556-1827
[email protected]
- 21 -
Greg Fitzloff
Member Communication – Co-chair
Fitzloff Photography
218 Main Street • Lakefield, MN 56150
507-662-6202 / [email protected]
John Stalzer, PPA Certified
Web Page Chairperson
Stalzer Photography
1915 Gethmann Lane
Marshalltown, IA 50158
641-753-7500 / Fax: 641-753-7708
[email protected]
www.stalzerphotography,com
Rhonda Hartman, PPA Certified
Hart 2 Hart Photography
3045 Simon Ave. - PO Box 4
Cedar, IA 52543-0004
641-933-4504 / Fax: 641-933-4594
[email protected]
www.hart2hartphotography.com
Jeff Bokhoven
Designer Images
626 Franklin Street • Pella, IA 50219
641-628-9129
[email protected]
www.designerimagesphotography.com
VENDOR REPRESENTATIVE
Steve Kelly
American Color Imaging
715 E. 18th Street • Cedar Falls, IA 50613
800-728-2722 / Fax: 319-277-6522
Cell: 319-240-7041 / [email protected]
20
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Regarding Changes in Affiliation
As a result of much discussion by the PP of Iowa Board of Directors a letter was sent to the Heart of America
Board requesting to be released from membership with HOA. The HOA board responded with a letter releasing PP
of Iowa, thus allowing PPI to pursue a new region for affiliated print competition.
This decision, by the PP of Iowa Board, was primarily brought on by the fact that Heart of America has been
declining in attendance for several years and PP of Iowa member’s participation has fallen off to the point that if we
took PPI volunteers out of the count there would be very few Iowa members attending. During the Strategic Planning
session held in April other concerns and tensions that exist between PPI and HOA were addressed. Eventually, the
discussion moved to a point where the question became “How does PPI participation benefit its members?” The
answer was obvious; it doesn’t offer enough benefit to justify the expense. In fact, the recent cost to PPI has ranged
from $3,000.00 to $6,700.00 per year. The Board thought this money could better serve the membership by being
spent “back home” to upgrade talent at the Fall or Winter events, improve the website and provide other tangible
benefits to the membership.
The board realized the biggest benefit to being associated with a PPA Region is for PPI members pursuing PPA
Master of Photography degrees to have an Affiliated Print Competition where there prints can earn a PPA Seal
of Approval. The board is now investigating options for changing our affiliation to another PPA Region or being
granted the right by National PEC to hold our own affiliated judging. Investigating all the possibilities will take some
time and we want to make a carefully thought-out decision. Therefore, PPI members will be sending prints to the
Heart of America Affiliated Judging in 2009. After next year we will either belong to a different affiliated region or
we will decide to keep sending our prints to HOA for affiliated judging. However, in either case we will no longer
have full membership in HOA, be spending PPI dollars there, or be officially providing volunteers for the Heart of
America convention.
No matter what region PPI affiliates with, members of this association are not obligated to participate at that
region. There will be no pressure by PPI to make members feel obligated to support another organization. If Iowa
changes to a new region and you wish to stay with HOA you simply need to write PEC and make the request. A
member of PPA is free to change affiliation with any region of their choosing by petitioning the PPA Photographic
Exhibition Committee. A change by a member to a new region requires a 5 year commitment before another
change can occur.
As individual photographers all our members are free to make their own decisions as to what conventions they
will attend. You may still go to HOA if you wish and you may also continue to volunteer there if you choose. You can
choose to spend those same education dollars going to National PPA convention or any other regional convention
you wish to attend. We as a board will just not be pressuring you to attend, nor begging for you to volunteer at any
regional convention.
The decision to leave Heart of America was a difficult one for the board, when you take into account the history
of HOA and the many members from Iowa who have worked so hard there. Ultimately, this was a business decision
based on what was best for the majority of our members. The long range plan is to make the association stronger,
fiscally sound, and the best resource possible for education and connection with others in the photography industry.
The Board of Directors is excited about the possibilities of new opportunities for PPI.
The PPI Board of Directors have been hard-working volunteers over the years and this one is no different. But,
the success of the organization truly depends on attendance of the members and their willingness to volunteer.
The board pledges; that if members support PP of Iowa functions in this manner, it will work to provide the best
education bargain around with exciting speakers, an expanded trade show and so much more right here in Iowa.
If there are questions, any board member is available to answer them. If you ever have ideas, concerns, or want
to volunteer do not hesitate to call one of them.
Toni Johnson
PP of IA President
- 22 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Good Works
These days, when corrupt big businesses become headline news, it
feels good to be a company that takes part in programs that are less
about making money and more about helping those in need. Every
year, McKenna Pro Imaging from Waterloo, Iowa works with the Pappas
School in Tucson, Arizona and Shell Photographics providing school
portraits for homeless students. This annual tradition has grown beyond
the average “school picture day” into a special event drawing parents,
teachers, hair stylists, a team of photographers and more. The materials
used and the efforts to print, package and deliver the photos are done free
of charge by the team at McKenna Pro. Recently, an extra step has been
added and each photo is cropped and color corrected using McKenna’s
Camlynx software. The reward of so many smiling, satisfied customers
proves McKenna Pro’s reputation as “Not –your-average-pro-lab”.
An opportunity to help out a neighbor presented itself earlier this year. In May,
an F5 tornado destroyed the town of Parkersburg, Iowa. A local photographer
used pictures she took of the destruction and recovery to design a
photo collage. Coordinating with McKenna Pro Imaging, a plan was
developed to offer prints of the memorial collage to the public at
discount prices with all proceeds going toward restoration of the
city park. All aspects of the production of the prints are donated by
the lab. An article in the local newspaper helped spread the word
about the collage and what it hopes to accomplish, and to date,
more than 800 of the prints have been sold statewide.
In July, McKenna Pro was selected to be photo partner with Wildwood
Hills Ranch, a summer camp for disadvantaged youths. With the help
of local schools and churches, nearly 80 students got to participate in
the program. Photos of the kids and their activities were submitted
during the week and a special photo book was designed, built and
given to each camper when they returned. The focus of the camp
is to promote leadership and the power of positive behavior, and
the albums are a great way to capture the experience. Over 220
images were edited, built into pages, printed, and put together by
McKenna’s production staff and delivered as the lab’s contribution
to the program.
Every company has to self-promote, market, and generate income,
but not every company gets the opportunity to improve their image by taking
on projects that serve a greater cause. One way McKenna Pro Lab chooses
to measure its success is by taking every chance to help in and around their
community.
“The kids love them. This gives them something to remember their week and the people they met for years.” -Laura Edwards (camp counselor)
Written byTad Bean and Jenny Meyer - Forever Now Photography for the Parkersburg picture.
- 23 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
- 17 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Thinking Green by Bob Hawkins
One day a little girl and her mother
walked into our studio and returned
some folders, in which, we had delivered
their portraits. The mother said “my
daughter wants to tell you something.”
The daughter said “We shouldn’t put
these in the trash because it is wasteful and takes up space in the landfill - I
want you to reuse these.” I said thanks
and spent the rest of the day thinking
about what she said. It made sense.
Over the next year we polled our customers about what they do with the
folders the pictures came in and 92% of
the people said they threw them away.
Wow! We waste our time and money
putting pictures into folders hardly anyone uses. So, we decided to make them
available to anyone who wants them
and to stop including them with everything that goes out the door.
I couldn’t get the voice of that little girl
out of my head. I kept hearing what
she said about the waste and space in
the landfill. This began a journey, no, a
mission really to do a better job of reusing, repurposing and recycling in our
business. The number of items that can
be reused is impressive if you just do it.
Most of us reuse many things already,
like packing materials. That just makes
sense. Who needs all that cardboard
and packing peanuts taking up space?
We keep a supply of various sizes cardboard, a few lab boxes, all of the packing peanuts and foam sheets to reuse
to send prints to our customers. But we
still have a surplus of cardboard and
shipping boxes. Just by talking to customers we have found a way to get rid
of those too. A local preschool takes the
sheets of cardboard and another customer takes the packing containers and
lab boxes to send Ebay items to her customers. Virtually none of our inbound
shipping and packing material goes to
the local landfill.
We provide envelopes in two sizes for
our sports teams to give to the athletes
to bring their orders to us with what
they want marked on the front - and
for years we’ve thrown them away
when the new season starts. One day,
my wife Sari says “why don’t we cut
the top half off of these and use the
bottoms to store CDs and DVDs in our
filing system?” It saves money because
we now don’t buy envelopes for that
purpose and the top half gets ground
up and goes in our compost bin. We
cut the bottom off the smaller size envelopes and use them to deliver wallet
portraits in with our sports packages
so the little portraits don’t go flying
all over the bottom of the package.
Sometimes people notice we are reusing something and say “thanks.”
We use the plastic tubes CDs come it
around the studio for various purposes.
I use one outside marked in one-half
inch increments as a rain gauge. I use
several to hold cords for various computers and I have one fastened to a
light stand in the camera room to hold
the radio slave so I don’t have to rely
on the Velcro. Of course, we use them
to hold archive CDs as well. Rick Krebsbach says, “Plastic 100 CD containers
work great in the shop for nuts, bolts,
and screws. All of the paper that goes
through the laser printer and is not
useable is flipped over and printed on
the back for “in house” business. After it’s been printed on both sides it’s
shredded for the compost bin.
Kevin Muenks of Bonnots Mill, Missouri
says they use rechargeable batteries
and recycle all the paper they generate
in their operation.
Toni Johnson told me, “When I am
tired of a background I paint a new
one over a canvas or dye darker colors
over a light muslin. Sometimes I save
up boxes and return them to the lab
for reuse if I am going to the lab. I also
reuse the sheets of paper that come
back with the orders using the backside as scratch paper to take notes on
- 25 -
etc. I built a background out of empty
soda cans once. And, I reuse my wedding clients as family portrait clients in a
few years when they have kids!
Cristy Meyer offered these practical solutions – “When I get my orders from
my lab the 4x5’s & 5x7’s come in an envelope. I keep the envelope. With each
order, my customers get the large magnet with one of their images on it as a
little thank you gift. I use that envelope;
decorate it just a bit and…..it’s recycled!
I use the 8x10 pieces of cardboard that
come in the lab’s packaging. When I am
putting an order together, I decorate
a standard t-shirt box, place a piece of
cardboard on the bottom, frou-frou up
the inside with tissue paper, add their images, and deliver.
“I do think this is an important subject for
our environment! I try to do what I can
to help” says Pam Schroeder of Urbandale. A couple of things I do: I reuse the
standard boxes that my lab ships prints
in as the boxes I give the finished portrait
orders to my customers. They’re so nice
and sturdy! I peel off the shipping labels
and stick on my own studio information,
strap a gold foil bow tie around it for my
customers - and it saves money! I reuse
their envelopes for many different things
as well. I used to throw items in the recycle bin, but now reuse as many different things I can. Kristi Stephens takes old chairs and props
and makes them into something new.
Like, make two chairs into a bench or just
the simple act of recovering the seat and
spray painting makes something old into
a new prop. Kristi says, “We recycle all
the paper, old fliers, and lab boxes that
we don’t use in the year by just putting
them in our recycle bin. It’s hard to throw
away the old, expensive, out-dated brochures, but it’s a lot easier when they are
at least being recycled into something
new!”
17
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
A Fundraiser Idea For You...
by Toni Harryman
Here is a new idea for a fundraising promotion that worked for me. Our
local PTO had been taking bids for the last several years for class photos
as a fundraising project for them. And for 3-4 years I had been filling out
the bid form and was always underbid by a part-time photographer who
was willing to do them at basically no profit. So when I got the form last
year I almost threw it away thinking this is a waste of time, right????----WRONG!!!!--- The form also had a spot for ideas of what we would like to
do, as well as the price we would charge........ So I put the creative side of
my brain to work and started thinking, what could we do with a simple
class photo that would be that much different than what they had been
doing the last several years??
I came up with the idea of the Me and My Teacher Memory Mate. Basically it is a photo of the child with their teacher and then a class photo. We
stressed the importance of the teachers in the children’s lives. With the older kids we also took a silly photo to make it fun and different for them. (I do
not recommend this so much with the younger ones as they have a harder
time thinking of things to do and you do not want to spend too much time
on this.) You also have to watch if you do this to make sure there is nothing inappropriate in the photo.
The school secretaries had the teachers sign up for time slots for their class. We had each child take a picture with
their teacher whether they were ordering it or not. This prevented hurt feelings from being left out and also solved
the problem of the forms that come in late because the parents forgot. All I had to do was pull the file instead of
go back to the school, set up the lights again etc. wasting both my time and causing more interruption at school. The process of taking the photos needs to be done orderly and quick. Teachers do not like to waste much class time
and they really appreciate organization and remember many of them are parents so they could become customers
if you impress them.
We had 650 students take advantage of this offer and with the pictures being done in March that was pretty good
income at a time when I really needed it. We gave, of course, a portion back to the PTO as their fundraiser and
all the forms etc. stated that the pictures were sponsored by the PTO as a fundraiser for them. Our PTO received a
check from me for a little over $1200, and parents did not have to volunteer time or bake cookies etc. I thought the
response was very good considering all children already received the class composite when they had school pictures
taken in the fall and these pictures were taken just one week before Lifetouch comes in and does spring photos and
only 2 weeks before we did dance and soccer pictures in our town.
I hope this sparks an idea of something you can do for your business and if nothing else reminds you not to give up
when you think there is no way you are going to get a job. Try coming up with a better idea instead of a cheaper
price and see what happens.
- 26 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Colormasters 1st Annual “Trash the Dress”
Event a Thunderous Success!
On July 27th and 28th, Angela Gambill welcomed several photographers from Iowa and Missouri, four models, and
four Colormaster team members to her beautiful acreage in South Central Iowa for a Trash the Dress photo shoot,
small feast, muslin dyeing and painting, and a sleepover. For a fee of only $39 per studio, Colormaster provided
models, dresses and food for the event.
The Iowa weather welcomed everyone as well, with four inches of rain falling over the two day event. But
photographers being the opportunists they are, took advantage of the rain and breaks between storms to capture
stunning images. With water cascading down a hillside into a beautifully manicured pond and some gorgeous
rainbow shots that presented themselves just as the first storm passed, the event went on. Master photographers
teamed up with less experienced photographers and everyone called the shots! And, of course, the muck and mud
that was created at the Demolition Derby on Sunday evening made that photo session all the more interesting.
All of the participants agreed the even was a complete success and plans are already being made for next year’s
event. For more info, call Mary and Colormaster or to view some of the photos, go to
www.colormaster.net or www.johnsonphotostudio.com
- 27 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Winter Convention 2009
YOU DON’T WANT TO MISS THIS!!!
your images, our tools
Speakers Jon Read and Adam Hunter
Pat Cahill
Sam Gardner
Darrell Chitty
Kirk Russell
Ninya & Woody Walters
Rick Krebsbach
John Johnson
Mark Garber & Jennifer Gilman
Tim Kelly
Jennifer Gilman
Don Emmerich
more time
in the field
MCKENNA CAMLYNX PRO
TM
The Smart Choice in Sport and Volume Event Workflow
Plus…..
Print Competition
Mr. & Ms Photogenic
Lil Ms. & Mr. Photogenic
Finished Production Competition
Digital Competition
Don Lohnes Classes
Marketing Competition
Trade Show
Awards Banquet
Theme Party
Hospitality
Extra Day of Education –
Starting Friday, January 30 – Tri Coast Photography
CPP Testing Roundtable Discussion Groups
dates to Remember
Fall Event 2008
October 26 & 27
Airport Holiday Inn
Des Moines, IA
Fall Event 2009
November 1 & 2
Airport Holiday Inn
Des Moines, IA
THE SOFTWARE
Match data from your event to the images
Add packages
Auto populate templates
Transmit your order
ADVANTAGES
Quick turn time, with reduced data entry
Less time spent at the computer
Satisfy clients with green screen capabilities
Winter Convention 2009
January 31 - February 3
Airport Holiday Inn
Des Moines, IA
Winter Convention 2010
February 6 - 9
Airport Holiday Inn
Des Moines, IA
- 28 -
The best color with Mr. Gray auto color correct
Happy clients with fast pre-packaged orders
For ordering or additional information please visit
www.mckennapro.com
TEL: 800.238.3456
18
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
Are You Marketing Effectively?
I do not claim to know everything about business or
marketing. But with my acquired Business Management
Degree, I thought perhaps I might have a few suggestions
to offer those who are starting out or even refresh some
issues with those that have been in business for a while.
The following is more thought provoking based on
my education and experience and not an actual article
written in third person, so ride along with me as I use
metaphors to help make my points. This article with
talk about Specializing vs. Generalizing and will also
discusses some thought provoking marketing issues.
Do you Specialize
marketing????
or
Generalize
in
your
So now we know most of our money is being spread
out among four things that we may do well, but are
we really great? Are we the best in each and every
area? Well that answer is obviously no. Here is one of
my infamous metaphors to help you visualize. Go into
your kid’s room and find 4 balls that are different sizes.
These represent our four categories. Some are bigger
than others because we do more business in some areas
and less in others. Now, toss those balls up into the air
in a rather large space. The space represents the “area”
to which you are marketing to. Now, try and catch all
of those balls. How many did you catch? 1 MAYBE 2
right? So why are you trying to catch all these markets
before you catch just one market really well?? You may
be spreading your marketing dollars too thin to just
capture a few clients here and there.
Marketing effectively is hard. Or is it? Sometimes I
think people focus too much on the macro aspects of
marketing and not enough on the micro aspects. I see a
lot of people only wanting to know “what” they should
send out to market, or want ideas from others on what
they should do, but I personally think marketing and
business skills go much deeper than that. If we help
each other with the foundations of marketing and
business, I think the rest of “how should I market this?”
will come easier.
Let’s look at business that starts out doing families,
weddings, and high school seniors, for example. When
someone asks “who is your target market”, your first
response might be “women”, right? Wrong... you are
generalizing on that macro level.. Let’s go deeper than
that. Family, you are targeting “mothers”. High school
seniors, you target “boys and girls” (parents are usually
not the deciding factor in senior pictures). Weddings
you are targeting young women.
What the above story tells us is that we need to focus
on ONE market at a time, and hit that market hard
with our budgeted dollars. It doesn’t mean that you are
giving up the other areas; it’s just that they aren’t the
main money maker and priority for you. You will add
those other areas back in your marketing dollars slowly,
but ONLY once you have captured a market share in
one particular area.
So now we have to think about targeting to mothers,
girls, boys, and young women. That’s FOUR different
target markets that expect FOUR different styles. This
can be very expensive to market to four different
areas.
You might be asking, how do you decide which market
to choose? Ask yourself two questions. Which one
stands out more than the others? You may need to ask
someone else. Say “hey Joe, look at my work and tell
me which category stands out the most, and please
- 29 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
be honest”. Then look and see which area you enjoy
photographing the most. Don’t say you love them all
because everyone leans towards enjoying one more
than the other. I think what you will find is that the one
you “enjoy” the most is going to stand above the rest.
Pepsi, Coke, Wendy’s, and McDonalds, to name a few,
still advertise? Everyone knows them, so they shouldn’t
have to right?” Advertising is not just to attract new
clients. It’s also a way to REMIND people you are still
in business, so that when they need services that you
provide, they THINK OF YOU FIRST.
Marketing effectively
I want to share this last bit of information before I
close. “Tests conducted by Dr. Walter Dill Scott, former
president of Northwestern University, that the memory
of man is mighty short.
If you should personally hand a copy of an advertisement
extolling the merits of your wares or services to 1,000
people...
1 Day Later... 25% would have forgotten
2 Days Later...50% would not remember
4 Days Later...85% would have forgotten”
Pick out the strongest area of your business; market
that ONE area really hard for one year. If you want $60$100,000 in sales (or whatever your number is) then
take 10% of WHAT YOU WANT TO EARN and put that
money into advertising. Marketing experts vary on the
percentages that you should invest to get your return,
and the 10% is aggressive. But owning a business is
a risk reward. You MUST risk some money in order to
reap the returns. Many people make the mistake of
saying, “I only have $2,000 in my account and that
is what I want to use for marketing because that’s all I
can afford.” WRONG THINKING!!!!! You need to look
how much you want to earn, and then come up with
the money because this is where your business is going
to take off and this is where MOST ALL photographers
make the big mistake and end up barely making it
through the year or worse, closing their doors. Don’t be
misled by the economy either. If you hear the economy
is down, you MUST market more. It’s not that there
isn’t money out there. It is more that people are picking
and choosing where they spend their money. Remind
them that they NEED YOU.
Do you want
forgotten?
to
run
the
risk
of
being
In closing, just remember there is more than one way
to market and be successful. My comments are not
to say you need to specialize in one specific area, I’m
merely suggesting that you market HARD to ONE area
at a time for one year and see what your results are. I
can tell you from my own experience that my business
is up 33% so far this year and I’m not even into my busy
season full swing. I’m expecting a 45% growth from
last year.
Some will tell you that they don’t advertise, everybody
knows them, and they are doing just fine. I just can’t
help myself and I ask them “then why do you suppose
Good luck to you all and happy marketing!
Debi Warner
Warner Portrait Design
Marion, Iowa
- 30 -
PROFESSIONAL
PHOTOGRAPHERS
of Iowa
CPP News
New Mentorship Program
to begin in 2009
For all of you Masters and Craftsmen or those
who have been members of the PP of IA and/
or a CPP for a number of years, here is your
chance to pay back those that helped you.
The idea here is for you to now become a
mentor to a new member of PPI. This will be
a great chance to get to know and mentor
new members. What a great tool to provide
for those new photographers on the rise.
The program will match you with a new or
newer member of our organization for 1 year.
During that year, you will serve as their main
person to go to for questions about the business of photography and becoming a professional photographer. Your guidance will give
them the leg-up they will need to become
successful in this business.
12 months is not a lot of time but when you
think about the learning curve of a new member. That time, when paired with someone
with the experience of a Masters or Craftsman, or a seasoned member, is worth it’s
weight in gold bars.
To volunteer to become a mentor with this
program please contact Georgeann Chambers at 712-563-2772 or [email protected] with mentor program in the subject
line.
The CPP Annual Meeting will be held at 5 p.m. on Sunday,
October 26th at the Airport Holiday Inn at the Fall Event in
Des Moines. If you will be unable to attend and have any
questions or concerns that you wish to be addressed at the
meeting, please contact Jean Poland or Jim Olivari.
For those interested in becoming a Certified Professional
Photographer, a study group will be held at Fall Event 2008
from noon until 2 p.m. in Room 298 on Sunday, October
26 at the Airport Holiday Inn. Contact Chris Brinkopf to
register.
The Suzette Allen Workshop was a great success and funds
from the day will be used to offset the trip to Savannah/
Tybee, Georgia to be held February 21 - 28, 2009. When
we know the number of people planning to take part in the
trip, we will let you know the final cost of the trip. It will be
under $300 per member. Please contact Chris B. with your
intention to attend at [email protected].
We have a few Suzette Allen workbook manuals available
for $50 each. Please contact Jean Poland at 641-357-3846
if you are interested in purchasing one. Since you did not
have to be a CPP to attend the workshop, you do not have
to be a CPP to purchase the photoshop manual.
The glass CPP desktop logo with wood stand is available
for $40. Please contact Jim Olivari to order one for you at
712-297-7863.
We are considering a trip to Italy in 2011 with Suzette Allen as our guest instructor. If you are interested in that trip
please contact Jean Poland as we will reserve part of the
workshop funds for that trip and want to factor the number
of members interested in Italy before we distribute funds for
the 2009 Tybee trip. We want as many members as possible to be able to attend both of the trips.
We have permission to invite Certified Professional Photographers from other states who do not have an active
state CPP group to join our organization. Plan to voice your
opinion on this at our meeting or let us know via email.
Thank you,
CPP Chairpersons
- 31 -
8IJUF)PVTF$VTUPN$PMPVS:PVS1SPGFTTJPOBM1IPUPHSBQIJDBOE1SFTT1SJOUJOH1BSUOFS
7JTJUQSPXIDDDPNHP4UBSUUPEBZUPPQFOZPVS8)$$BDDPVOU
30&4XIDD
0VSDSPTTQMBUGPSN30&4TPGUXBSFNBLFTJURVJDLBOE
FBTZUPPSEFS1IPUPHSBQIJDBOE1SFTT1SJOUFE1SPEVDUT
GSPN8)$$
30&4XIDD
(BMMFSZ8SBQQFE$BOWBT
0VS(BMMFSZ8SBQTBSFBWBJMBCMFJOUXPEFQUITBOE
EJGGFSFOUTJ[FT1SJOUFEEJSFDUMZPODBOWBTPSBT.FUBMMJD
QIPUPHSBQIJDQBQFSCPOEFEUPDBOWBTBMMPGPVS(BMMFSZ
8SBQTIBWFBMBNJOBUFQVUPOUIFNGPSQSPUFDUJPOBOE
JODMVEFGSFFTIJQQJOH
1SFTT1SJOUFE#PPLT
8JUIIJOHFEQBQFSGPSUIJDLQBHFTUIBUMBZGMBUBOE
DVTUPNQIPUPDPWFSTPVSCPPLTXJMMTFUZPVBQBSUBOE
HJWFZPVBNPOFZNBLJOHQSJDJOHTUSVDUVSFYY
YYYBOEYTJ[FTBWBJMBCMF1MVTUIFZ
TIJQGBTU°NPTUCPPLTTIJQUIFOFYUEBZ
1SFTT1SJOUFE(SFFUJOH$BSET
8JUINPSFFYQFSJFODFUIBOBOZPUIFSQSPQIPUPMBCPVS
1SFTT1SJOUFE(SFFUJOH$BSEMJOFPGGFSTGPVSEJGGFSFOUQBQFST
BOEOJOFEJGGFSFOUDBSETJ[FT"MMDBSETJODMVEFFOWFMPQFTBOE
TIJQJOEBZT
8IJUF)PVTF$VTUPN$PMPVSJTBGVMMTFSWJDFQSPGFTTJPOBMQIPUPHSBQIJD
BOEQSFTTQSJOUFS*OBEEJUJPOUPUIFTIPXDBTFEQSPEVDUTPUIJTQBHFXF
PGGFSBGVMMMJOFPGQIPUPHSBQIJDQSJOUTQSJOUFEPO,PEBL1SPGFTTJPOBM
1BQFST'PSBDPNQMFUFWJFXPGPVSQSPEVDUTBOETFSWJDFTWJTJUPVS
XFCTJUFXXXXIDDDPN
XXXXIDDDPN
www.ppiowa.com