media kit 2016 - Mountain Living

photo by audrey hall
media kit 2016
photo by audrey hall
publisher’s letter
DID YOU KNOW?
• More than 91% of adults in the United States read print
magazines today.
• On average, 61% take action after seeing an
advertisement in a print magazine.
It’s true that readers are connecting with magazine content in
new ways. In 2015, the number of readers accessing magazines
via mobile devices increased by more than 65%. And this new
accessibility is fostering some impressive audience growth. In 2015,
the magazine media’s gross audience has grown by more than
10%. In the shelter magazine category, which includes Mountain
Living, that growth is even greater, at 13%.
These are facts you can’t afford to ignore when planning your
marketing strategy for 2016, and we’re ready to help you capitalize
on the trend. This year, Mountain Living has created even more
unique and integrated programs to put you in front of your next
customers, and we’ve developed an exciting lineup of special
editions, high-country home coverage, high-profile events and
exclusive online content.
Just like your business, the Mountain Living brand continues to
grow and adapt to meet the needs of a changing marketplace and
our increasingly savvy readers—who are your customers. And as
always, we’re doing it with you, our advertising partners, in mind.
We are your long-term partners with one goal:
your success. We look forward to achieving it together.
Mountain Living, where the
high country meets high design
We have been attracting mountain home enthusiasts,
residents and prospective home-buyers for more
than 21 years, making us the most established, wellrespected mountain home design brand in the West.
Holly Scott,
Publisher and Vice President
[email protected]
303.248.2058
*SOURCES: Harvey Research 2015, Google Analytics 2015, The Association of Magazine Media 2015
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®
MOUNTAIN LIVING
2016
Bringing the Spirit of the High Country Home
NOVEMBER / DECEMBER 2015
editorial &
marketing
calendar
A WiesnerMedia Publication
january/february
march/april
may/june
july
august
september/october
designers’ Own Homes
*Complimentary Ad-Q Research
Living Large
in Small Spaces
mountain Homes
on the Water
A Celebration of
summer living
The Ultimate Views
Classic Rustic Homes
Ad close: 11/13
Ad materials due: 11/24
Ad Close: 1/26
Ad materials due: 2/2
ON sale: August 2, 2016
ON sale: September 6, 2016
ON sale: March 8, 2016
Ad close: 5/23
Ad materials due: 5/31
Ad close: 7/20
Ad materials due: 7/27
ON sale: January 4, 2016
Ad Close: 3/22
Ad materials due: 3/29
Ad close: 6/14
Ad materials due: 6/21
ON sale: May 3, 2016
ON sale: July 5, 2016
INSIDE THE
HOME OF THEYEAR
november/december
Mountain dream homes
featuring the Home of the Year
Ad close: 9/13
Ad materials due: 9/20
ON sale: November 1, 2016
special sections
Park City Spotlight
Summit County Spotlight
Mountain Style
Jackson Hole Spotlight
Steamboat Spotlight
Lake Tahoe Spotlight
Montana Spotlight
Park City Food & Wine
Idaho Spotlight
Aspen Living
Jackson Hole Fall Arts
Steamboat Wine
Lake Tahoe Spotlight
Summit County Parade
of Homes
beaver creek german
auto festival
Western Design Conference
Source Book
High Country Lodging
Aspen Living
events and bonus distribution
night at the museum
Beaver Creek snowshoe series
Beaver creek blues, brews & BBq
ASID Co crystal awards
Aspen Music Festival
Vail symposium
Vail symposium
Vail symposium
Aspen art festival
beaver creek Art festival
Bozeman symphony
Bozeman symphony
Cherry creek arts festival
Aspen music festival
beaver creek rodeo series
Bozeman symphony
Beaver creek july 4th
beaver creek wine
& spirits festival
Design bloggers conference
Beaver creek music experience
beaver creek rodeo series
Bozeman Symphony
“This is my favorite
magazine. Can’t wait for
it to arrive by mail. I look
forward to every issue!”
– ML Subscriber
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Editorial and marketing calendar subject to change
Breck Create
Challenge Aspen
CHERRY CREEK ARTS FESTIVAL
Grand Teton Music Festival
PARK CITY FOOD & WINE CLASSIC
beaver creek oktoberfest
Bozeman Symphony
vail symposium
bozeman symphony
gourmet on gore
Bozeman symphony
JACKSON HOLE FALL ARTS FESTIVAL
Breck Create
SUMMIT COUNTY PARADE OF HOMES
Tahoe concours d’elegance
vail symposium
crested butte arts Festival
WESTERN DESIGN CONFERENCE
Grand teton music festival
Steamboat wine festival
Vail Symposium
Strings Music Festival
Vail Symposium
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total brand reach
total audience
120,565
Our readers, visitors, fans and followers are
/month
your potential Buyers
ML’s distribution is precisely targeted to reach every major
mountain market and key feeder markets where ML readers have
primary homes. This distribution strategy provides our advertisers
with the most affluent market…those who desire a mountain home
or want to better their own mountain residence.
*print audience
**digital audience
33,000
/issue
30,300
/month
and growing
***social media audience
event audience
5,000
15,965
up to
/month
16,000
website
visitors/month
/issue
12,800
ML is the chosen
partner for the most
prestigious events
across the Rocky
Mountain West,
creating opportunities
for our clients to reach
consumers and trade
professionals.
7,509
Facebook
fans
6,256
Twitter
followers
m o u n ta i n l i v i n g
22% open rate
industry average 10-15%
1,500
digital edition
readers
2,200
Pinterest
fans
37,898
monthly pageviews
SOURCES:
2014 Ad-Q Harvey Research Studies, Google Analytics 2015, iContact
* Based on 33,000 press run with 2.1 passalong rate.
**ML sends six e-newsletters per month to a database of 6,400 recipients
***ML makes a minimum of one social media impression per day
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e-newsletter
subscribers
2.5
11,200
paid subscribers
69,300
TOTAL
readers
11,300
per issue
newsstand
6,500
targeted distribution
includes
2.1 reader
pass-along rate
(events, trade, luxury hotels)
3,800
Trade Professionals
pages viewed
per session
m o u n ta i n l i v i n g . c o m
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purchasing power
demographic profile
Take a look at what ML READERS
plan to purchase in the next 12-24 months:
ANTIQUES
23%
FIREPLACES/PITS
34%
ARCHITECTS
17%
FLOORING/CARPETS/RUGS
46%
ART/GALLERIES
35%
FOOD & WINE
44%
AUTOMOTIVE
26%
FURNITURE
56%
BEAUTY/HEALTH/FITNESS
39%
GREEN HOME PRODUCTS
26%
BUILDERS
32%
HOME THEATERS/ELECTRONICS
21%
BUILDING SUPPLIES/HARDWARe 47%
INSULATION/HVAC
CLOTHING/JEWELRY
55%
INTERIOR DESIGNERS
16%
KITCHENS
36%
KITCHEN & BATH APPLIANCES
49%
DOORS/WINDOWS
31%
LANDSCAPING/DECKS/PATIOS
54%
EVENTS/HOME TOURS
26%
LIGHTING
49%
FENCING/GATES
24%
LINENS/FABRICS
34%
10%
REAL ESTATE/ DEVELOPMENT
13%
ROOFING/GUTTERS
18%
TABLETOP/HOME ACCESSORIES
35%
TILE/MARBLE/GRANITE/STONE
39%
Professional Status
TRAVEL/HOTEL/RESORTS/AIRLINES
45%
WALL COVERINGS/PAINT
41%
Owner/partner in business 52%
Member of board of
directors/trustees 30%
FINANCIAL/INSURANCE/MORTGAGE
97%
of ML readers have PURCHASE
INTENT for your products and
services
Reach Your Target Clientele
9%
Average age 52
Female 65%
Male 35%
Married 84%
College graduate 92%
Income/Net Worth
Average household income $353,500
Average net worth $2,019,094
Reader engagement
56%
1/3
of ML readers plan to
buy/build a home in
the next 12-24 months
Source: Ad-Q Harvey Research Study, 2014
photo by audrey hall
of ML readers plan to
remodel their homes in the
next 12-24 months
89% took action as a result of seeing
advertisements and editorial content
63% saved an advertisement or article for
future reference
74% visited a website for more information
15% visited advertisers’ social media sites for
more information
Readers typically keep each issue an average of
11 months
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photo by audrey hall
distribution
ML's distribution is precisely targeted to reach every
major mountain market and key feeder markets
where ML readers have primary homes. This
distribution strategy provides our advertisers with
an audience of affluent readers who are looking to
buy, build, or improve their mountain homes.
Key Distribution Sites:
Top 15 Newsstand States:
ML’s content and distribution
focuses on THESE KEY MOUNTAIN MARKETS:
COLORADO
· Aspen/Basalt/Carbondale
· Vail/Beaver Creek/Avon/Edwards
· Summit County/Breckenridge
· Copper/Frisco/Keystone
· Telluride/Mountain Village
· Steamboat Springs
· Winter Park/Granby
MONTANA
· Big Sky/Bozeman
· Kalispell/Whitefish
· Missoula
NEVADA/CALIFORNIA
IDAHO
WYOMING
NEW MEXICO
· Park City/Deer Valley
Top 15 Subscriber States:
· Sun Valley/Hailey/Ketchum
· McCall/Boise
UTAH
· Utah
· Oregon
· Arizona
· Texas
· Pennsylvania
· Florida
· Alberta and British
Columbia, Canada
Colorado
Montana
Georgia
Washington
Idaho
North Carolina
California
Tennessee
Wyoming
· Tahoe/Truckee
· Crested Butte
· Jackson/Teton Village
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
· Santa Fe/Taos
ARIZONA
· Scottsdale/Phoenix/Sedona/Flagstaff
Source: Google Analytics, 2015
·
·
·
·
·
·
·
Colorado
California
Texas
Washington
Montana
Oregon
Utah
Arizona
Florida
North Carolina
Illinois
Georgia
Idaho
New York
Pennsylvania
Newsstand Distribution: Includes national wholesalers at major
airports, private airports, Barnes & Noble booksellers, major grocery chains
including Safeway, City Markets, King Soopers, Sam's Club. Bookstores in
mountain markets and smaller mountain grocery stores as well.
Paid Subscribers: ML's qualified audience are some of the
wealthiest homeowners and mountain home enthusiasts in the country.
NATIONWIDE REACH
Targeted Distribution: High-profile distribution in luxury
mountain resorts, hotels, spas, showrooms, home tours, wine and
art festivals, design conferences, tourism and real estate offices.
ML national subscriber
& newsstand reach
ML key mountain markets
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West, from dramatic renovations to fresh takes on mountain style
GALLERY: Intimate Q&As
with artists inspired by Western
landscapes, motifs and perspectives
ML
ML
Design update: Inspiring design stories from around the
features & Departments
DESIGN UPDATE
GALLERY
SHOPPING: Stylish new products for the home, from
SHAPE SHIFTER
fabric to fixtures, tile to tableware
what we do
ML
shopping
Mountain Living features the most inspiring
homes in the American West and captures
the spirit and style of the people who inhabit
them. Through our multimedia channels, we
deliver an audience of affluent consumers
who are actively searching for home design
products and services, and connect them with
our advertisers—some of the most respected
businesses in the luxury mountain marketplace.
THE ARTIST: Bryan Christiansen
BEST KNOWN FOR: Transforming
discarded furniture parts into sculptural
deer and animal skulls.
INSPIRATION: “Much of my inspiration
comes from nature and my adolescence
growing up in the Midwest. A lot of my
early work was directly related to learning to hunt when I was young. I spent all
my free time exploring the forest in those
days, and those experiences continue to
inform my work on many different levels.”
THE THRILL OF THE HUNT: “Initially
my work used hunting as an archetype.
I would go out and look for furniture the
same way you would hunt for an
animal—in alleyways, behind thrift stores,
in dumpsters, on curbs. Remaking the
object into a deer was about giving it
life, a sort of Dadaist endeavor.”
tHere are
feW tHINGs more WesterN
tHaN tHe cLassIc skuLL mouNt.
tHese dressed-up versIoNs—
GILded, carved, beaded
aNd embeLLIsHed—
buck tradItIoN WItH
a boLd styLe tHat’LL make
a bIG statemeNt IN aNy space,
from cozy cabIN to
moderN Loft.
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ML | August 2015
ML | www.mountainliving.com 27
ML
PICK
found teal loveseat
64 x 59 x 24 inches
Stremmel Gallery
1400 South Virginia Street
Reno, NV 89502
ABOVE: With a palette of concrete, wood and steel in its open-air gathering spaces, The Lark presents a fresh, hip face to Main Street. FACING PAGE: The lobby was redesigned with
casual seating to encourage informative interactions between guests and the hotel’s locally based staffers. In the Map Room, visitors can pick up guides to area activities based on their interests. Locally roasted coffee from Little Red Wagon, tea from Townshend’s Tea House and trail mix from Elliotts of Montana are always available to guests in need of a quick pick-me-up.
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775-786-0558
stremmelgallery.com
ML | August 2015
ENTERTAINING: Ideas and
inspiration for elevating everyday
get-togethers and special occasions
ML
ENTERTAINING
Center of Attention
NEWS: A report on the region’s newest shops and showrooms,
architecture and design, plus their product picks, expert tips and more
ML
peopLe
FABRIC
“Here’s a fresh yet classic use of animal motifs.
Check out their ‘Fox in the Woods’ wallpaper too.”
Bun linen fabric in New Morning, from the Manzanita
collection; Lake August, lakeaugust.com
SHOPPING WITH:
In a style rut? The trendsetting principal of Grace Home Design in Jackson,
Wyoming, shares a few favorite furnishings and accessories that’ll shake up your look.
SOFA
“Ridiculous!”
Approche Large 3-Seat Sofa by Sacha
Lakic for Roche Bobois; roche-bobois.com
JENNIFER VISOSKY
SINK
“It’s sexy, sophisticated and
doesn’t feel utilitarian.”
Gong marble washbasin by Enzo
Berti for Kreoo; kreoo.com
ML
“
News
seeking
hide
ML | March/April 2015
PEOPLE: Profiles of the tastemakers who influence high-country
The experTs aT lace & lilies flower shop provide
a sTep-by-sTep guide To building a blooming summer
cenTerpiece ThaT’s The life of The parTy
travel destinations, residential communities and dining hotspots
ON DUMPSTERS AND DEER: “Furniture
is an anthropological object. Our lives
unfold in, around and on those objects,
and the discarded pieces are remnants
of people’s lives. I get to continue that
history into something new. When
someone views the finished piece and
realizes it was originally a couch or a
mattress, they bring the entirety of their
experience with those objects to the
sculpture. Not many people would walk
up and touch the couch or mattress on
the curb, but once it’s been remade into
something as approachable and docile
as a deer, they become intrigued; they
want to touch, pet and even kiss them.” o
ML | www.mountainliving.com 37
104
ML PICK: Our favorite finds of the
season, from furniture and lighting
to home accessories and fine art
DOE
( TEAL LOVESEAT)
Bryan Christiansen
TABLEWARE
Below: the remedy’s “mountain modern” look comes courtesy a sleek zinc bar top with mirror finish, saddle-leather bar stools from royal custom designs
and wide-plank white oak flooring from creative Floors in vail. FacIng Page, From toP: with movable furniture, board games and a four-sided fireplace, the
bar’s east wing is designed to be a family-friendly space. “these are pieces of art,” general manager mark herron says of the remedy’s fire-grilled pizzas.
PHOTO BY ASA GILMORE
bones
IN BOZEMAN, THE DEFT AND PLAYFUL REIMAGINING
OF A 1960S MOTOR LODGE HELPS THE LARK HOTEL TAKE WING
“These pieces are so
beautiful but not untouchable.
Dress them up or down.”
Story by Michelle Johnson
dbO Home Indigo Kashmir
Collection by Burkelman;
shopburkelman.com
Lately I’m tuning into designs that haven’t been stripped down and regurgitated to the masses. I love pieces that add
an element of glam and suggest a little bit of personality— like, ‘Hey, I love color and I don’t take myself too seriously!’
“
lovely
TOP ROW, FROM LEFT:
HAND-CARVED BIGHORN SHEEP
in Russian olive and maple,
by Kevin Showell, $5,025; at
northmountaingallery.com.
CHROME BISON SKULL
WALL MOUNT, $52.99; nearand
deer.com. STINGRAY BUFFALO in
black, gray and silver seed beads
with Bali sterling-silver chain and
spacers, by Ali Launer; alilauner.
com for retailers. MIDDLE ROW,
FROM LEFT: LEGENDS
OF TEXAS longhorn skull with
ebony-black polished horns,
engraved sterling-silver cuffs
and tooled-leather inner cuffs, by
Jenny Booth, jennyboothart.com,
$20,000; at Cayuse Western
Americana, cayusewa.com.
CUSTOM COW SKULL in
turquoise, $450; Cowgirl Frame
of Mind, at etsy.com.
BOTTOM ROW, FROM LEFT:
GILDED BISON SKULL
with gold-leaf finish, by
Owen Mortensen, $1,200;
owenmortensen.com.
BUFFALO 2, sourced from
eastern Oregon, engraved and
dyed with homemade ink,
by Jason Borders, $1,800;
jasonborders.com. LATIMOR
ram skull embellished with ink and
emulsion, by Lauren Baker, £1400;
laurenbakerart.com. o
PHOTOS COURTESY THE LARK.
A FRESH EYE ON BIG SKY COUNTRY
beasts WItH bLING
Photos courtesy Four seasons resort & residences Vail.
In the servIce Industry, the
customer Is always rIght.
TOUCHABLE TREND Hides are appearing everywhere these days, lending their soft,
luxuriant texture to a wide range of home furnishings in all sorts of new and unexpected
ways. While hair-on-hide remains a real design trend, this ultimate rustic material has
also been getting a 21st-century makeover. One acknowledged master (and reinterpreter)
of the material is Kyle Bunting, who employs hides in a spectrum of shades and a
kaleidoscope of patterns to cover walls, floors, pillows and furniture. Kyle Bunting Custom
Hide Rug, shown in cream, cobalt and ink. Price upon request. kylebunting.com >>
ML | www.mountainliving.com 29
vail’s four seasons resort and residences mixes old-fashioned
cocktails with a sophisticated setting at its new bar, the remedy
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lift your spirits
more
That’s why Mark Herron, general manager of the Four Seasons
Resort and Residences in Vail,
Colorado, asked for his guests’
input before embarking on a
major renovation of the resort’s
Fireside Lounge. The clientele
had differing opinions on style
and ambience, but all agreed on
one thing: They wanted a comfortable space to unwind.
One year and $2.5 million
later, the resort revealed a bar
and lounge so different in overall
concept and design that it deserved a new name: The Remedy.
Reimagined by New York City
design studio Meyer Davis, the
updated space features modern, movable furniture in
warm earth tones, rich textures and materials indigenous
to Colorado, from beetle-kill stump stools to tables made
of reclaimed cedar. From any of the 150 seats in the
2,450-square-foot space, guests can watch skiers schuss
down Vail Mountain through floor-to-ceiling windows. “I
like to call it ‘the money shot,’” Herron says of the view.
“You feel like you just walked outside.”
Previously tucked in a corner facing a wall, the bar
now takes center stage and offers a pre-Prohibition-era
cocktail list worthy of the attention. Bartenders mix up
“elixirs” and “potions” with cheeky names, including the
Medicine Cabinet, a sweet bourbon drink that’s served
on tap. “Concoctions,” or food items, take a contemporary approach to old-school grub—foie gras pizza,
pork belly sliders and a bourbon-maple-ginger ice cream
sandwich, to name a few.
At the end of the day, The Remedy aims to be a space
where guests can find solace—through a family game
of Monopoly or a strong drink. “It doesn’t matter what
your specific remedy is,” Herron says. “We have it for
you.” fourseasons.com/vail/dining o
TILE
RUG
“They believe in color and
create timeless works of art.”
Cecelia hair-on-hide rug in
celery, mint and taupe;
Kyle Bunting, kylebunting.com
in the American West’s best hotspots and hidden gems
44
Story by Michelle Johnson
TraveL
“Strong, commanding and sexy,
this chair could be a little naughty
or just downright powerful.”
“Elk Herd,” 2015. Photograph
with mixed media and resin, 46”
x 46”; christineflynnart.com. At
Parts Gallery, partsgallery.ca
Becomes Me Armchair in tubular
stainless steel with polished-brass
finish, by Toni Grilo for Munna
Design; munnadesign.com
SEAT
ML | www.mountainliving.com 45
ML | September/October 2015
HOME FEATURES: A showcase of luxury high-country
homes, each selected for its spectacular design
have a great
idea to share?
shops: ML’s editors uncover
viewed from across one of
the property’s three spring-fed
ponds, the elegant modernist residence “looks like a
houseboat,” says lead architect
John Umbanhowar. Weatherresistant ipe wood cladding
distinguishes the upstairs
master suite. an open two-level
deck just off the ground floor
family room includes a sunken
hot tub in which, Umbanhowar
says, “you feel like you’re sitting in the surrounding water.”
ML
The editors of Mountain Living are always on
the lookout for stunning homes to feature,
from luxurious high-country retreats to
smart small spaces, with styles that range
from traditional to contemporary. Visit
mountainliving.com/get-published for
submission guidelines.
conestoga camping
a new glamping resort offers high-end
holidays beside the caribbean-blue
waters of utah’s bear lake
In bIg tImber, montana, a PondSIde retreat IS PoISed Serenely
above hIStorIc flood lIneS
Floating
ModernisM
HOT SHOP:
URBAINE HOME
A NEW LIFESTYLE
BOUTIQUE IN
BOZEMAN,
MONTANA, OFFERS
A SOPHISTICATED
MIX OF
FURNISHINGS AND
ACCESSORIES—
ANTIQUE AND NEW,
RUSTIC AND
MODERN—
SOURCED FROM
ACROSS THE WEST
AND AROUND
THE WORLD
Story by NormaN Kolpas
PhotograPhy by GibeoN photoGraphy
70
ML | www.mountainliving.com 85
Rustic meets modern: Urbaine Home’s eclectic mix of home furnishings illustrates Rain Houser and Skye Anderson’s approach to mountain home design: “When you
have a brown log home and you put a piece of brown wood furniture in it, it gets lost,” Houser says. “But if there’s a contrast, the beauty of the piece is revealed.”
Here, a handwoven leather-fringe chair from McGuire Furniture rests atop a hair-on-hide rug. A metallic leather sheath gives the log stump side table a glam finish.
ML | www.mountainliving.com 33
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email
[email protected]
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mail
From freight to families: Spacious, handcrafted Conestoga wagons, based on frontier-era models that hauled as much as six tons of cargo, now
sleep up to eight weary travelers in comfy beds and bunks. With Western charm and easy portability, the wheeled guest quarters can be arranged in
customized clusters for large groups. Campfires bring out the kid in everyone, and the vintage-mod pioneer style of Conestoga Ranch appeals to all ages.
ML | September/October 2015
Teal and Black Drips Watercolor mural; Black
Crow Studios, blackcrowstudios.com o
PhotograPhy by eMily Minton Redfield
SHOPS
84
“These designs have big personality, color
and movement. I’m totally
obsessed with the whole line.”
ML | www.mountainliving.com 55
the high country’s newest homedesign boutiques and galleries
ML
“Christine Flynn’s artworks
capture the beauty of nature
and the spirit of travel. What
better muses can you ask for?”
TexT by CHRISTINE DEORIO
porTraiT by CaRRIE PaTTERSON
ML | www.mountainliving.com 77
TRAVEL: Luxurious, design-minded places to stay, shop and play
Hand-painted ceramic Papillon tile by
Ruben Toledo for Ceramica Bardelli;
ceramicabardelli.com
WALLPAPER
ART
Thirsty? Get The Remedy’s recipe for the bourbon-based sipper the Medicine Cabinet at mountainliving.com/liftyourspirits.
ML | September/October 2015
“A design that’s graphic
without feeling abrupt.”
Project Submissions, Mountain Living
1780 S. Bellaire St, Suite 505,
Denver, CO 80222
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CONTRIBUTORS
Soffia Wardy
Daughter of Amen Wardy, who
founded Amen Wardy Home in
Aspen. She guest-blogs about food,
entertaining, travel, and lifestyle
articles for MountainLiving.com.
CONTRIBUTORS
Audrey Hall’s images about
culture, music, style and travel
are diversely featured from social
media campaigns to television. Last
year she was on the road in Africa,
Haiti and domestically with Pulitzerwinning journalist Nicholas Kristof
for the PBS series A Path Appears.
Heidi Long is an architectural
photographer who plays with light,
documenting homes across the
Rocky Mountain region. Her work
is regularly featured in national ad
campaigns, editorial publications
and on her mother’s refrigerator.
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Chris Marona specializes in
architectural photography, shoots
all things “Western,” teaches photographic workshops and produces
a line of fine art photography, and
has hosted several episodes of
the television show, Canon Photo
Safari.
Emily Minton Redfield’s 25year passion for shooting interior
and architectural photography has
taken her on assignment for Elle
Décor, Traditional Home, Veranda
and Better Homes & Gardens, as
well as regional publications in the
Colorado Rockies.
Elisabeth A. Sullivan is a
writer and editor who considers
interior design an avocation. From
her home base in Oak Park, Ill.,
Elisabeth writes home features for
publications in the Rocky Mountain
region and farther afield.
Eliza Cross was Mountain
Living’s first publisher and is the
author of hundreds of articles for
numerous national and regional
publications, nine books, including
the award-winning Family Home
of the New West, and the lifestyle
blog HappySimpleLiving.com.
James Ray Spahnis an awardwinning architectural, interior and
resort photographer who has shot
for clients in each of the United
States and overseas, and contributes to some of the top shelter
magazines in the country.
Heidi Kerr-Schlaefer is the
official voice of Mountain Living’s
weekly blog, “The Heidi Guide”—a
source for amazing adventures in the
high country.
Norman Kolpas is an author,
Roger Wade is an architectural
photographer who, along with stylist
Debra Grahl, photographs the gamut
of commercial architecture and
residential dwellings, from humble
sheepherder wagons to sprawling
Western ranches.
writer, editor and consultant who
has worked with some of the leading
brands in the food world—including Bon Appétit, Williams-Sonoma,
Starbucks and Kellogg’s. He also
works extensively on writing and
media projects with renowned chef
Wolfgang Puck.
Anne Sage is the creator of
Sarah W. Frazier is Mountain Liv-
AnneSage.com who shares her
signature smart-yet-stylish approach
to entertaining and décor as a guest
voice on MountainLiving.com.
ing’s videographer and in-house brand
storyteller who captures the nuance
of our stories in motion, providing a
more emotional, behind-the-scenes
perspective.
Kimberly Gavin is based in the
Vail Valley and specializes in interior
and architectural photography. Her
clientele includes some of Colorado’s top design firms and publications, from Cowboys & Indians to
5280.
Laura Beausire is a freelance
writer and former associate editor
of Mountain Living, who dreams
and writes about travel, art, design
and culture from a breezy hilltop
near Boulder, Colorado.
David O. Marlow has been
The Entertaining Shoppe are
a leading staff photographer for
Architectural Digest and has an impressive international client list that
includes Interiors, California Design,
Interior Design, Charles Jordan,
Estee Lauder, Rolex, Fiji Water and
United Airlines.
the party, décor, and etiquette experts who share insider information
for top-notch themed get-togethers
on MountainLiving.com.
Peter and Kelley Gibeon have
been traveling the globe together
for the past 15 years. Photography
brought them together, and they
report that it’s been a good ride
witnessing the evolution of architecture and style, and connecting
with great people along the way.
Martin Crabb enjoys nothing
more than creating an image from
objects in his Denver studio. A veteran Mountain Living photographer
and master of lighting and composition, he specializes in commercial
product, still-life photographs.
m o u n ta i n l i v i n g . c o m
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Lifestyles sections
A unique showcase that highlights a
specific region. Your chance to be seen alongside advertisers within your region.
PRINT MENU
advertorials
An advertorial highlighting you and your business.
Full-page Q&A templated layout or a custom
advertorial layout.
LAKE TAHOE
LifEsTyLEs
designer showcase
Showcase your design services to ML’s
affluent readers. Quarter-page templated
advertising section.
Set on the shores of the largest, clearest lake in
North America, the communities that ring Lake
Tahoe offer world-class recreation, entertainment,
dining and fun. The 22-mile-long lake in the Sierra
Nevada mountains is a dividing line between
California and Nevada, with each shoreline
providing a unique perspective on the area. The
stunning natural scenery of this region has been
enjoyed and inhabited for thousands of years, and
was first seen by European explorers guided by
the legendary Kit Carson in 1844. Gold mining led
to a boomtown era, and the early 19th century
saw visits from nearby San Francisco socialites.
These days, the Tahoe area still has the power
to lure travelers from near and far, thanks to its
award-winning ski resorts, high-energy casinos,
year-round opportunities for outdoor adventure
and, of course, the waters of “Big Blue.”
BRANDING ads
The core of any multimedia program. Full-page and
half-page ads available.
PRINT MENU
desigNer
shOWcase
WHAT TO DO During the summer months,
there are nearly limitless recreation opportunities
in and around the lake. Hiking, mountain biking and
fishing are just the beginning of the outdoor fun.
With visibility up to a depth of 75 feet in the lake
and abundant beaches, the pristine waters beckon
boaters and sportsmen. Numerous golf courses
dot the landscape, and casinos and resorts bring
an exciting edge to a Tahoe visit, with the venues
typically hosting concerts and other special events.
Festivals celebrate interests including arts, music
and theater, wine and more. The area offers a little
something for everyone, from scenic paddleboat
rides to 5K and family walk/run races along the
lake, farmer’s markets, beach concerts, live theatre,
exhilarating nightlife, gaming, art walks and more.
Expert Q&A with Courtney Saldivar, architect
ALLEN GUERRA ARCHITECTURE
Clients come to us for… personalized service. Allen-Guerra Architecture is a concierge architectural
firm. We get to know our clients well and develop a life environment that is beyond their expectations.
WHErE TO EAT More than a hundred
restaurants along the lake serve casual, fine and
leisure dining for nearly any taste. With everything
from California cuisine with a mountain twist to
sushi to pub fare, there’s no shortage of options at
dinner, breakfast or anytime.
Our varying styles are influenced by… site location, clients’ desires and architectural history.
Some of my favorite architects are Fay Jones for his spectacular use of dimensional lumber, and Julia
Morgan for her use of natural materials to integrate with a site.
photos courtesy Daniel Boshar
BOOK iT Lake Tahoe has abundant lodging
options that range from AAA Five-Diamond
accommodations to elegant and basic condos
to full-service casino resorts, secluded cabins,
guest ranches and hotels. There are also
accommodations for groups, business travelers
and special events. Visit visitinglaketahoe.com to
research lodging, dining, recreation and more.
luXury design
services For
your home
Courtney Saldivar, Architect, AIA
Vice President, Allen-Guerra Architecture
Pictured with Suzanne Allen Sabo
Every home must have… a hangar if you are a pilot, a studio if you are an artist, or an office if you
work from home. We have been designing vacation homes for years. But, now with telecommuting, more
of our clients are finding ways to live, work and play in their main residences. Currently, we are designing a
series of hangar homes. These homes are designed for private pilots at their own private airport. The building
massing has been a design challenge, as the scale of people and airplanes are quite different. But, we’ve
been having a lot of fun researching the history of aviation and taking a few flights ourselves.
WiNdOWs aNd dOOrs bY sOlarglass
since 1981, solarglass has been selling windows, doors, skylights and
installation services for new construction, remodel and replacement
projects throughout colorado. For each window sold, we’ve made
a promise to care for our customers’ homes. that’s the solarglass
difference. solarglass.com
berglUNd architects
located in the vail valley, berglund architects creates sophisticated
residential architecture through an artful integration of site opportunities
with the clients’ lifestyles, dreams and budget. the firm’s designs have
a casual elegance that incorporates local vernacular, indoor-outdoor
living, refined detailing and a warm palette of natural materials.
BerglundArchitects.com
CONTACT US: 1915 Airport Rd, Breckenridge, CO 80424 P: 970.453.7002 www.allen-guerra.com
A M O U N TA I N L I V I N G S P E C I A L S E C T I O N
design finds
An exciting way to showcase your
luxury products and services. Quarter-page
templated advertising section.
SUMMIT COUNTY SPOTLIGHT
custom publishing inserts
These high-quality inserts are written, designed and
formatted for your company or special event. Overruns
of the inserts can be distributed at your business, home
tour, event or trade show.
high camp hOme
vertical arts architectUre
here at high camp home we find our client base expanding and
recurring as a result of our award-winning designs and detaildriven ideals. our 20-year evolution has produced a consistent and
steadfast commitment to integrity and precision. contact us today:
(866) 790-6501 highcamphomedesign.com
vertical arts believes that you and your project are different from
the last—we never take a cookie cutter or one-size-fits-all approach.
our team of architects, landscape architects and interior designers
pride themselves on creating unique design solutions that cater to
each individual client’s needs. this ensures that the result will be a
cohesive place that you can call home. vertical-arts.com
a m o u n ta i n l i v i n g s P e c i a l s e c t i o n
Summit County
Parade of Homes
Presented by Summit County Builders Association
“In real estate, the key factor is
location. In advertising, it’s
context. Mountain Living is the
right neighborhood for my business.
Our best potential customers are
following Mountain Living. It’s the
right place to be seen.”
Mountain house collection
A unique opportunity to feature your mountain
project–and highlight the other design professionals
who contributed to the residence–with a high-impact
integrated branding campaign.
mountain
house
collection
WESTERN SPIRIT
2 01 5
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wild gooSe ranch in Steamboat SpringS
ST
ANNUAL
Set in the Striking landScape of Steamboat SpringS, colorado,
the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod
to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways.
Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds
dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored
by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient
showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council,
the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial
projects. Stunning examples of their work can be seen throughout the mountain west.
Visit www.ksaarch.com or call 970.875.0590
THE OFFICIAL GUIDE
10 a.m. to 5 p.m.
September 19 – 20 and 26 – 27
FOR TICKETS VISIT:
Summitcountybuilders.org/Parade of Homes
ADMISSION PROCEEDS BENEFIT
- Roger Benedict, Ruggs Benedict
The Summit Foundation
Soul of the Summit
PUBLISHED BY
63%
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of ML readers saved
an ad or article for
future reference.
ad rates
Contact us to customize a rate package
that meets your unique business needs.
PHOTOGRAPHY BY TIM STONE
A MOUNTAIN LIVING SPECIAL SECTION
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Leaderboard Banner ad:
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• Capture attention immediately
• Static or animated ad formats
• Run of Site exposure: all pages except “Subscribe” pages
• Maximum rotation: 6
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digital MENU
why advertise online?
Video:
• Supply your business video and engage
readers on a deeper level
• Prime exposure on home page for 1 week
• Extended exposure within a specific category for 1 year
• Promotion in our weekly e-newsletter
• Price: $1250 for a supplied video
No other brand delivers more mountain
home and lifestyle-related content than
MountainLiving.com
Our new site is the dominant resource
provider, and offers more ways to drive
leads to your business, and enhance
traffic from organic and referral search.
Enewsletter ad:
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relevant content
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We offer a simple, sophisticated
navigation, increased ways to share
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Expert Advice
Prime content marketing exposure and leadership positioning!
2-3 paragraphs addressing asked customer questions
2-3 sentence bio of expert with link to website
Image to complement your advice, selected by you or our editors
Featured in a weekly newsletter and on our website
Visitors search ML’s site for inspiration,
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ML readers use mobile devices
to access home design-related
information?
Create linking opportunities
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Products & Pros Directory Listings
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information
• Name, contact information, logo
• 100 words of descriptive copy, 6 images
• Promotional badge for website
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EVENTS & PARTNERSHIPS
Bozeman Symphony
JAN-DEC 2016 bozemansymphony.org
The Bozeman Symphony Society presents a repertoire of symphonic and choral music performed for the benefit of individuals, students, and musicians
residing in south-central Montana.
Vail Symposium
JAN-DEC 2016 vailsymposium.org
The Vail Symposium is a grassroots, non-profit organization that has been
part of the life and history of Vail since 1971. Our mission is to provide educational programs for the Vail Valley community that are thought-provoking,
diverse and affordable.
Design Bloggers Conference
Throughout the year,
ML produces, sponsors,
and co-sponsors a variety
of consumer-driven and
industry events across
the state. In doing so,
we create opportunities
for our clients to reach
consumers and trade
professionals.
Presented by ASID C olorado
Challenge Aspen Golf Classic
JULy 2016
challengeaspen.org
Featuring two days of musical and golf excellence, the Classic’s
proceeds benefit Challenge Aspen, providing year-round recreational, educational and cultural experiences for anyone with a
cognitive or physical disability.
Cherry Creek Arts Festival
july 2-4, 2016 cherryarts.org
Colorado’s signature arts event, held annually during the Fouth
of July weekend, celebrates the visual, culinary and performing
arts. Attendance: 350,000. Bonus distribution of ML’s May/
June and July issues.
BreckCreate
Grand Teton Music Festival
JUNe - AUG 2016
breckcreate.org
A quarterly showcase of arts and entertainment in downtown Breckenridge,
featuring artists in the galleries and boutiques along Main Street with craft
beverages and culinary delights in the local tap houses and restaurants.
2015
JULY 2016
challengeaspen.org
A glamourous event complete with a cocktail hour, three-course
dinner and a concert in which the two hosts performed some of
their most popular songs.
MAY 2016
beavercreek.com
As the unofficial launch of summertime in the mountains, top barbecue chefs
from around the state join local chefs in serving up mouth-watering barbecue
complemented by thirst-quenching microbrews at one of the largest Colorado
Microbrewery beer tastings.
ASID Crystal Awards
SEVENTEENTH ANNUAL
Beaver Creek Rodeo Series
Challenge Aspen Gala
Beaver Creek
Blues, Brews and BBQ
2015
july 7, 2016
beavercreek.com
Celebrate our nation by exploring unique shops and art galleries,
hiking through the aspen glades or enjoying a gourmet lunch on a
picturesque patio all within Beaver Creek.
Museum of the Rockies Ball
MARch 2016
beavercreek.com
The snowshoe series features slopeside sponsor expos and a post-event plaza
party for all participants to enjoy a variety of giveaways and a post-race meal.
SEVENTEENTH ANNUAL
Beaver Creek Independence Day
JULY-AUg 2016 beavercreek.com
The Beaver Creek Rodeo features the full line up of classic rodeo
events, plus pony rides, face painting, mechanical bull rides, and a
wide range of food options offered by local high country restaurants.
Beaver Creek Snowshoe Series
Presented by ASID Colorado
JULY 2016
beavercreek.com
Experience American Roots Music with a Rocky Mountain backdrop! Each week the Beaver Creek Music Experience celebrates
unique sounds in different locations around the resort
FEB 2016 design-bloggers-conference.com
The premier two-day conference and experience for professionals actively using or interested in learning about new media and the interior design industry.
FEB 2016 museumoftherockies.org
Now called February Night at the Museum: A Night in Pompeii. Be part of the
Museum of the Rockies’ benfit series and indulge in fine spirits, feast on festive foods and dance to live music – all to help raise funds to benefit Museum
of the Rockies with Silent and Live and Dutch Auctions.
SEVENTEENTH ANNUAL
Beaver Creek Music Experience
JULy 2016
asidcrystalawards.com
Celebrates the best in interior design and recognizes individual designers,
architects, and contributors who demonstrate exceptional creativity, innovation and functionality in their work.
Aspen Arts Festival
JULy 2016
aspenchamber.org
The Aspen Arts Festival provides an exclusive opportunity to experience a
range of phenomenal creations ranging from life-size sculptures, photography, glass, paintings, ceramics, one-of-a-kind jewelry, and mixed media.
Aspen Music Festival
JULy - AUG 2016 aspenchamber.org
The eight-week summer season includes more than 300 classical music
events—including concerts by five orchestras, solo and chamber music performances, fully staged opera productions, master classes, lectures, and children’s programming—and brings in 70,000 audience members.
JULY-AUG 2016
gtmf.org
A seven-week Classical music festival featuring prestigious soloists and musicians from renowned orchestras.
Park City Food & Wine Classic
JULY 2016 parkcityfoodandwineclassic.com
A premier destination event where master winemakers, culinary
talents and distinguished guests gather to wine and dine in beautiful Park City, Utah. Attendance: 4,000. Bonus distribution of
ML’s July issue.
Strings Music Festival
Crested Butte Arts Festival
AUG 2016
crestedbutteartsfestival.com
The Crested Butte Arts Festival produces an annual, nationally
recognized Festival presenting a broad spectrum of the arts,
whose proceeds perpetuate the Festival and also provide for
year-round, sustainable arts outreach programs for the community of the Gunnison Valley.
Tahoe Concours D’Elegance
AUG 2016
laketahoeconcours.com
Each year the Tahoe Yacht Club Foundation raises money for
charitable donation which is exclusively focused in providing
educational opportunities originating in the Lake Tahoe area that
enhance expertise or understanding of maritime skills.
Steamboat Wine Festival
AUG 2016 steamboatwinefestival.com
A premier destination event where master winemakers, culinary
greats, and our distinguished guests gather to play, wine, and dine.
Attendance: 4,000
Beaver Creek Oktoberfest
SEPT 2016
beavercreek.com
This annual fall celebration features live music and entertainment, food and beer. It’s the perfect time to be outdoors and hike,
bike, play a round of golf and celebrate Oktoberfest in Beaver
Creek.
Gourmet on Gore
SEPt 2016 gourmetongore.com
This unique culinary festival offers an open-air tasting with worldclass wine, beer and spirits paired with culinary delights from
Vail’s top restaurants.
Jackson Hole Fall Arts Festival
SEPT 2016
jacksonholechamber.com
Jackson Hole, Wyoming, attracts discerning Western art collectors with this 10-day event that features more than 30 galleries
exhibiting Western and wildlife art. Bonus distribution of ML’s
Sept/Oct issue.
Summit County Parade of Homes
SEPT 2016
summitcountybuilders.org
The Parade of Homes showcases talented members and associates of the Summit County Builders Association, and all ticket
sale proceeds go to the Summit Foundation to provide ongoing
support to dozens of charitable causes, outreach programs and
scholarship awards. Attendance: about 4,000
Western Design Conference
SEPT 2016
westerndesignconference.com
Craftspeople, scholars, collectors, interior designers, architects
and fashion designers gather at this annual celebration of all
things Western. Bonus distribution of ML’s Sept/Oct issue.
JULY-AUG 2016
stringsmusicfestival.com
Each summer this Steamboat Springs, Colorado, festival brings
orchestra, chamber, world, blues, jazz and rock music, along
with a youth and family series, to the mountains. Bonus distribution of ML’s July issue.
Beaver Creek Auto Festival
Beaver Creek Arts Festival
CherryArts Festival at Stanley
AUG 2016
beavercreek.com
This event highlights local and national artists from 30 different states who will showcase their works including glass, mixed
media, paintings, jewelry, and pottery.
Beaver Creek
Wine & Spirits Festival
OCT 2016
beavercreek.com
German car enthusiasts will experience a full weekend of German car shows, test-drives, scenic drives, and more!
OCT 2016
cherryarts.org
A collaboration between Cherry Creek Arts Festival and Stanley Marketlace, the weekend includes a juried art show with
more than 70 exhibiting national artists, live entertainment,
children’s activities, home design vignettes, culinary demonstrations and more.
AUG 2016
beavercreek.com
The festival includes coctail seminars and cooking classes, and
features culinary delights and unique libations for a variety of
palates.
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Take a look at
what ML Advertisers
are saying about us:
“Considering all available options for promoting
our business, it has become apparent that working
with Mountain Living is a major force in our success.
As a publication, they strive to present homes in
the West that are wonderful and exciting, and they
are a crucial reference for people in the process of
building a home to explore the architects, interior
designers and landscape architects that make these
homes so successful. Mountain Living is a tour de
force among the Western home publications.”
- Candace Tillotson-Miller, Miller Architects ltd
“CCA has been advertising with Mountain Living for
a great number of years with tremendous success.
The magazine and website continue to be very
effective marketing tools for us, and we’ve enjoyed
working with the team as the publication has
evolved over the years. It’s definitely a go-to when it
comes to residential design in the mountains.”
MEET THE team
“The Park City Food & Wine Classic and Steamboat
Wine Festival look to reach mountain communities
and bring them together for a weeklong celebration
of food, wine and the great outdoors. Mountain
Living helps connect us to these mountain home
owners and exposes them to both events.”
- Team Player Productions
“The Western Design Conference Exhibit + Sale
brings together artists, scholars, collectors, interior
designers, architects and fashion designers with a
passion for the West. By partnering with Mountain
Living, we are able to connect exhibitors and
buyers throughout the year. “
- Allison Merritt, Western Design Conference
“High Camp Home has a long-standing relationship
with Mountain Living and we have watched the
magazine grow to become a nationally recognized
brand. We definitely acknowledge Mountain Living’s
role in the growth of our firm, the expansion of our
client base and our ongoing success.”
sales & marketing
TESTIMONIALS
- Diana Vincent, High Camp Home
“Mountain Living is a
tour de force amongst
the Western home
publications.”
Cyndi Hochberg
Director of Sales & Marketing
[email protected]
(303) 248-2057
Judith Moak
Senior Account Executive
[email protected]
(303) 248-2072
Sarah Herscovici
Account Executive
[email protected]
(303) 248-2056
Leah Brinks
Events Director
[email protected]
(303) 248-2067
Laura Pilz
Production Coordinator
[email protected]
(303) 248-2053
We listen to your needs, educate you about the evolving media space, help you define
your message to capture potential clients, and customize a program that helps you reach
your goals. Our team is highly committed to you.
“The timely, informative and intriguing editorial
content illustrated with gorgeous images, and the
superior production values that characterize every
issue of Mountain Living, create a wonderful venue
in which to showcase our clients for a very select
audience.”
-Blakeslee Advertising, Marketing & PR
“Mountain Living has become a consistent
marketing tool for us, as it allows us to showcase
our work in an environment that is ideally suited
for a discerning market.”
-Kirsten Laraby, Marketing Director, Terra Firma
“When I think about our advertising dollars
and where they are best spent, I come back to
the exposure we get from our online and print
advertising with Mountain Living. They offer top-ofthe-line personalized service and exposure to quality
clients, and they understand the need for embracing
new frontiers in technology. I keep Mountain Living
in our annual budget every year.”
editorial
- Rebecca Richardson, Charles Cunniffe Architects
Christine DeOrio
Editor In Chief
Loneta Showell
Art Director
Michelle Johnson
Associate Editor
Vanessa De La Rosa
Digital Editor
-Lynne Barton Bier, Home on the Range
“In real estate, the key factor is location. In
advertising, it’s context. Mountain Living is the right
neighborhood for my business. Our best potential
customers are following Mountain Living. It’s the
right place to be seen.”
for editorial inquiries
email
[email protected]
- Roger Benedict, Ruggs Benedict
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ML
Bringing the spirit
of the high country home.
V1
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