Official Copenhagen Fashion Summit 2014 programme

Transcription

PROGRAM
COPENHAGEN
FASHION
SUMMIT
APRIL 24 I 2014
THE COPENHAGEN OPERA HOUSE
DENMARK
WELCOME
Copenhagen Fashion Summit is one of the world’s most
important global events on sustainable fashion. It gathers
more than 1,000 influential decision makers, trendsetters
and thought leaders in fashion, business and politics
from around the globe. I am delighted to be patron of this
significant event and I am pleased to be able to take part
in the sustainability agenda of one of the world’s largest
economies: the fashion and textiles industry.
The fashion and textiles industry is important due to its
sheer volume. It contributes to national economies all
around the world; creating jobs, growth and prosperity,
and it is a driver of innovation and creativity. In addition,
the industry has a prominent role in our societies as a
bearer of the culture we live in. And it is also glamorous.
However, the fashion and textiles industry is also
one of the most polluting industries in the world. It is
challenged on heavy environmental issues such as water
consumption, CO2, waste, use of chemicals and the list
goes on. The industry is further challenged on social and
ethical issues like wages and working conditions.
At the 2012 Copenhagen Fashion Summit, the problems
and challenges facing the global fashion industry were
addressed and acknowledged. Today, a new chapter
of the sustainable transformation of the industry will be
launched by suggesting concrete solutions. Through
a solutions-oriented summit, the idea is to inspire and
motivate each other to make new and innovative—but,
most importantly—conscious decisions for a better future
for the planet and the people.
Photo Steen Ewald
Dear Guests,
Welcome to Copenhagen, the capital of Denmark,
and welcome to the third edition of Copenhagen
Fashion Summit.
This edition of Copenhagen Fashion Summit takes place
on the one-year anniversary of the tragic disaster in
Bangladesh at the Rana Plaza garment factory. To honor
and commemorate the victims, the 2014 Copenhagen
Fashion Summit has dedicated a special session focused
on “One year after Rana Plaza”.
Collective action is needed from everyone involved in the
fashion life cycle, from production to consumption. We all
hold a responsibility and together we can be the catalysts
of change.
I would like to thank the Nordic Fashion Association for
this important initiative and the Danish Fashion Institute
for making it happen biennially here in Copenhagen.
Furthermore, I would like to thank the Danish Ministry of
Business and Growth and the City of Copenhagen for
their support.
As patron of the Copenhagen Fashion Summit, I am proud
that this significant event takes place in Denmark, and I
hope you will enjoy your day at the Opera as well as your
stay in Copenhagen.
With warm wishes,
Her Royal Highness
Crown Princess Mary of Denmark
Patron of Copenhagen Fashion Summit
FOREWORD
On the brink of potentially dangerous climate change and
with attention on corporate social responsibility soaring
to new heights, the world needs innovators who can
lead the push toward more sustainable solutions. The
fashion industry has the potential to be one such innovator,
working proactively to address critical environmental,
social and ethical challenges on a global scale.
The fashion industry is one of the most polluting industries
in the world; cotton production alone is the second most
polluting crop after corn. It is an industry with production
outsourced to low wage countries.
The list of challenges and issues for the fashion industry
in relation to engaging in sustainability is long—but
willingness exists and by pulling forces together, raising
awareness and sharing knowledge, there are both way
and possibilities for creating a socially responsible and
environmentally friendly fashion industry.
The fashion industry is probably not known for its political,
environmental or social engagements. But the fashion
industry is still one of the world’s most powerful. Fashion is
a super strong communication tool. Enabling the industry
to reach out to consumers and affect their opinions—
consciously or unconsciously.
Fashion is visible, trendsetting by nature, and holds a
tremendous power to affect the way we—citizens and
consumers behave, and think and act on things.
Consumers can play a pivotal role in transitioning the
fashion industry towards more sustainable business
models that significantly reduce the social and
environmental impacts of the industry.
The change needs to begin, however, within the industry—
to search for new solutions to create amazing fashion with
less impact on people and our planet.
Copenhagen Fashion Summit will start this process by
catalyzing a discussion on the evolution of a successful
fashion industry in a world where new business models
are required to tackle the growing sustainability challenges
facing the planet and our societies. What does a
sustainable and socially responsible fashion industry look
like and what does it take to get us there?
Coined the next frontier of sustainable business,
sustainable consumption constitutes a primary focal point
of the 2014 summit and questions about how to push
out to mainstream businesses ideas and actions that
maximize consumer value while minimizing environmental
and social impacts seem more relevant, also for the
fashion industry, than ever.
With top executives from leading international industry,
decision makers and leading experts and media among
the select speakers and audience, the Copenhagen
Fashion Summit 2014 is this the most important event of
the year in our industry.
I wish you all a great summit!
Franca Sozzani
4|5
Photo Wonderful Copenhagen
PROGRAM
PROGRAM
COPENHAGEN FASHION SUMMIT |
APRIL 24 | 2014 | 9:00 AM–6:00 PM |
THE COPENHAGEN OPERA HOUSE
9:00–9:45 am
PRESS CONFERENCE
9:00–10:00 am
PARTICIPANT REGISTRATION AND LIGHT BREAKFAST
PART 01
SUMMIT OPENING
10:00–10:30 am
Welcome by Her Royal Highness Crown Princess Mary of Denmark
Opening Remarks by Margrethe Vestager, Deputy Prime Minister and Minister for Economic Affairs and the Interior
Five disruptive ideas for sustainable fashion by Justin Keeble, Managing Director, Sustainability Services EALA, Accenture
PART 02
SOLUTIONS FOR SUSTAINABLE STRATEGISING AND DESIGN INTEGRATION
10:30 am–12:00 pm
Transforming the industry through sustainable innovation by Marie-Claire Daveu, Chief Sustainability Officer and Head of international
institution affairs, Kering
Sustainable solutions for the luxury industry by Marco Bizzarri, President and CEO, Bottega Veneta
Fashioning the future—aesthetics with ethics by Livia Firth, Creative Director, Eco Age Ltd and Founder of the Green Carpet Challenge
Panel debate on innovative materials moderated by Vanessa Friedman, Fashion Editor, Financial Times
Panelists include:
– Chantal Malingrey-Perrin, Marketing Director, Première Vision
– Marco Lucietti, Global Marketing Director, ISKOTM
– Giusy Bettoni, CEO and Founder, C.L.A.S.S.
– Catarina Midby, Head of Sustainable Fashion, H&M
Restart Fashion: Five easy steps to sustainability by Connie Nielsen, Actor and Co-Founder & President of Human Needs Project
12:00–1:15 pm
LUNCH
PART 03
SOLUTIONS FOR SUSTAINABLE CONSUMPTION AND BEHAVIOUR
1:15–3:00 pm
Interlude, performance by Darkness Falls
Reduce, Revise, Regularise by Vanessa Friedman, Fashion Editor, Financial Times
Conscious choices by Helena Helmersson, Head of Sustainability, H&M
Official launch of Clevercare®, a new consumer-facing solution for low-impact garment care
A global standard for sustainable apparel by Jason Kibbey, Executive Director, Sustainable Apparel Coalition
Sustainability drives innovation by Anita Engler, Manager Design for Recycling, End-of-life Vehicles and Label Management, Daimler AG
PART 04
SUSTAINABLE FASHION RUNWAY SHOW
3:00–3:45 pm
Design and Denim Challenge, featuring 12 Nordic fashion designers
3:45–4:15 pm
BREAK
PART 05
FASHION FUTURES—NEXT GENERATIONS AND SHARED VISIONS
4:15–6:00 pm
The Voice of the Next Generation, by 120 design and business schools students from the Youth Fashion Summit
Announcement of Design Challenge and Denim Challenge recognitions
Is fashion undervalued? Natural capital accounting in the fashion industry, Global Leadership Award in Sustainable Apparel
One year after Rana Plaza by Alan Roberts, Executive Director of Intl. Operations, The Bangladesh Accord on Fire and Building Safety
Panel debate on the future of fashion, moderated by Nader Mousavizadeh, partner and co-founder, Macro Advisory Partners
Closing remarks by Eva Kruse, CEO, Danish Fashion Institute
8|9
NICE
PEOPLE
SPEAKERS
HER ROYAL HIGHNESS
CROWN PRINCESS MARY OF DENMARK
H.R.H. Crown Princess Mary is patron of the Copenhagen
Fashion Summit 2014 and will give the official opening
remarks at this year’s summit. With the involvement in
the Copenhagen Fashion Summit since its inception in
2009, her patronage demonstrates a continued support to
creating a more sustainable and responsible fashion and
textile industry.
Crown Princess Mary is a passionate advocate for health,
empowerment and rights issues, with particular focus
on women, adolescent girls, children and vulnerable
groups. For several years, she has been active in creating
awareness on maternal health and child mortality as well
as women and girl’s reproductive and sexual health and
rights, including access to family planning.
The Crown Princess is a member of the High-Level Task
Force for the International Conference on Population and
Development and serves as patron of several international
organisations and agencies in the social, health and
humanitarian fields as well as in the areas of culture,
fashion, research and sports. The patronages include
amongst others: The Danish Cultural Institute, Designers’
Nest Show & Award, United Nations Population Fund,
World Health Organization Regional Office for Europe,
Danish Heart Association, Danish Refugee Council,
Maternity Worldwide, and LOKK (national association of
women’s shelters).
In 2007, the Crown Princess founded The Mary
Foundation with the mission of fighting social isolation,
based on the belief that “everyone has the right to belong”.
The foundation’s focus areas include: Domestic violence,
bullying and wellbeing, and loneliness.
The Crown Princess was selected as a Young Global
Leader by the World Economic Forum in 2012. She is
a frequent speaker at international conferences and an
honorary member of various associations and societies.
She holds a double degree in law and commerce from
the University of Tasmania and has worked in several
management positions in the advertising communication
sector in Australia. The Crown Princess is also a lieutenant
in the Danish Home Guard.
Photo Steen Ewald
Crown Princess Mary is married to H.R.H. Crown Prince
Frederik, heir to the throne of Denmark. They have four
young children.
10 | 11
SPEAKERS
MARGRETHE VESTAGER
Margrethe Vestager is the Danish Minister for Economic
Affairs and the Interior. She was first elected to the Danish
Parliament in 2001, but prior to this she held the post
of Minister of Education from 2000-2001 and the post
of Minister of Education and Ecclesiastical Affairs from
1998-2000. Vestager is also the political head of the Danish
Social Liberal Party.
Born April 13, 1968, Vestager graduated with a Master of
Science in Economics from the University of Copenhagen
in 1993.
Vestager is the 2014 Copenhagen Fashion Summit’s
opening speaker, but this is not the first time the
minister will appear as the Danish government’s official
representative at a fashion industry event. She has also
acted as the opening speaker of the Copenhagen Fashion
Week press conference three times and was the official
government representative at the opening of the Design
Society, the headquarters of a group of leading fashion and
design organizations such as Danish Fashion Institute and
Copenhagen Fashion Week.
SPEAKERS
JUSTIN KEEBLE | ACCENTURE
Justin Keeble, having focused his career on
understanding how social and environmental challenges
can be harnessed as drivers of innovation, is the managing
director of Accenture’s Sustainability Services across
Europe, Africa and Latin America. He has carried out
hundreds of sustainability jobs across a diverse range of
sectors, including consumer goods, transport, energy and
resources, transport, and many more. He is also the author
of numerous publications and reports on sustainability, for
instance, for the World Economic Forum, Global Reporting
Initiative, and the World Wildlife Fund.
Keeble started his professional career in the late 1990s
working for a retailer in London as their environmental
manager. In 1999, he was given the Young Professional
of the Year award for the UK office products industry and
also won the George and Cynthia Mitchel Young Scholars
Award for Sustainable Development. Keeble then led
the growth of Arthur D. Little’s Sustainability Practice for
eight years, working in Europe, China, Iran, Nigeria and
South Africa.
In addition to his position with Accenture, Keeble is an
associate of the Institute of Environmental Management
and Assessment, and sits on the University of Edinburgh
Business School Sustainability Business Initiatives
Practitioner Advisory Committee, and is a trustee of Plant
your Future.
12 | 13
SPEAKERS
MARIE-CLAIRE DAVEU | KERING
Marie-Claire Daveu serves as the Chief Sustainability
Officer and Head of International Institutional Affairs
at Kering.
After embarking on a career as a senior civil servant in
the field of agriculture and the environment, Daveu served
as Technical Adviser to the Cabinet of Prime Minister
Jean-Pierre Raffarin, the Principal Private Secretary (PPS)
to Serge Lepeltier, Minister of Ecology and Sustainable
Development, before joining Sanofi-Aventis Group in 2005
as Head of Sustainable Development.
From 2007 to 2012, she served as PPS to Nathalie
Kosciusko-Morizet, first within the Ministry of Ecology,
then PPS in charge of forecasting and the digital economy,
and lastly, within the Ministry of Ecology, Sustainable
Development, Transport and Housing. She serves as a
Member of Sustainability Technical Advisory Group at
Kering SA. Daveu is a graduate of Paris Grignon National
Institute of Agronomy, the National School of Rural
Engineering, Water and Forests and holder of a master’s in
public administration from the University of Paris Dauphine.
SPEAKERS
MARCO BIZZARRI | BOTTEGA VENETA
Marco Bizzarri serves as President and Chief Executive
Officer of Bottega Veneta.
Marco Bizzarri joined Bottega Veneta as President and
Chief Executive Officer in January 2009, after first joining
the Group in January 2005 as President and Chief
Executive Officer of Stella McCartney and member of
the Kering Management Committee. In 2013, he was
appointed non-voting Director of the Kering Board of
Directors, following his 2012 appointment as Member of
the Executive Committee of Kering.
He joined Stella McCartney from Marithé & François
Girbaud in Paris, where he was General Manager.
Previously, Bizzarri worked for the Mandarina Duck Group
from 1993 to 2004, most recently as General Manager.
Prior to this, Bizzarri advised mid-sized and start-up
businesses in Italy on strategy, business and organizational
issues as part of Accenture’s strategy consulting team.
During the course of his career, Bizzarri, 51, has worked
and lived in Hong Kong for a year, Paris for five and
London for four.
14 | 15
SPEAKERS
LIVIA FIRTH | ECO-AGE
Livia Firth is the creative director of Eco-Age Ltd, a brand
consultancy that enables businesses to achieve growth
and add value through sustainability. Founded by Firth and
her brother in 2007, Eco-Age engages in brand-enhancing
partnerships with companies, brands and people who
share its vision.
In 2009, Firth launched The Green Carpet Challenge
(GCC®) to raise the profile of sustainable fashion and
address the huge issues of its sourcing and supply chains.
An Eco-Age project, it enables celebrities and style setters
to wear sustainable fashion to red carpet events, and now
involves the world’s top fashion designers, in addition
to an array of A-list celebrities at the biggest red carpet
awards worldwide. Its most recent initiative was the
creation of a Capsule Collection featuring five of Britain’s
leading fashion designers—Christopher Bailey, Christopher
Kane, Erdem, Roland Mouret and Victoria Beckham.
In January 2013, Firth was behind the launch of the luxury
handbag collection ’GCC for Gucci’, based on a two-year
process of transforming Gucci’s supply chain to procure
sustainably produced leather from Rainforest Alliance
Certified ranches in the Brazilian Amazon.
Firth is also an Oxfam Global Ambassador, travelling to
Ethiopia, Kenya, Bangladesh and Zambia, not to mention
hosting many high-profile events in London.
PANELISTS
CHANTAL MALINGREY-PERRIN | MARCO LUCIETTI |
CATARINA MIDBY | GIUSY BETTONI
Chantal Malingrey
Premiere Vision
Marco Lucietti
ISKO™
Catarina Midby
H&M
Giusy Bettoni
C.L.A.S.S.
A graduate of ESMOD
Paris in fashion marketing,
Chantal Malingrey has
been working since then for
B-to-B fashion trade show
organizations.
Marco Lucietti is the global
marketing director of
ISKO, the textile division
of SANKO Holding. He
manages ISKO’s worldwide
marketing activity, which
has a global and highly
structured output that
combines marketing and
communication strategy,
including partnerships,
cultural and educational
projects, fairs, events and
promotions.
Having worked in the
fashion industry for a
quarter of a century,
Catarina Midby is H&M’s
head of sustainable fashion.
A sought-after adviser for
strategic business advice
and ingredient branding,
Giusy Bettoni has been
working within the fashion
and textiles industry for
more than 30 years.
In April 2008, she joined
Première Vision as
marketing and development
director. In addition
to developing specific
projects such as Maison
d’Exceptions, Malingrey
is in charge of promoting
the Première Vision Paris
show throughout the world.
She is also the director of
the Denim by Première
Vision show.
Malingrey is a member
of the Management
Board and the Strategic
Committee of Première
Vision, and was nominated
to the Supervisory Board
of Première Vision S.A.
in 2013.
He holds a degree in
international economics
from Pavia University and
an MBA from the University
of Milan. With Lucietti
as a key player, ISKO’s
successes over the years
have made the textiles
division a point of reference
for the entire denim and
fashion sector.
She started out at the
London College of Fashion
studying fashion journalism,
launching her career with
Elle Sweden as a fashion
editor, before moving on
to the Swedish fashion
monthly Damernas Värld as
a fashion director. Then, ten
years ago, Midby became
head of PR at H&M, where
she has been responsible
for H&M’s trend work,
which is where she initiated
Conscious Collections—
made of organic or recycled
materials—in 2007. Midby
is passionate not only
about fashion but about
making it as sustainable
as possible, to as many
people as possible.
In 2007, Bettoni was
instrumental in launching
C.L.A.S.S., an organization
that fuses commerce with
responsible innovation.
It runs an eco-textile
and accessories library
headquartered in Milan,
with satellite branches
in Copenhagen, London,
Madrid and New York.
Together with The Green
Carpet Challenge (GCC®),
Bettoni has developed the
GCC® Fabric Library.
16 | 17
SPEAKERS
VANESSA FRIEDMAN | FINANCIAL TIMES
Vanessa Friedman has been fashion editor of the
Financial Times since 2002. She is the first person to hold
the post, and writes a weekly column for the newspaper
as well as features on corporate and creative strategy and
the program for the Business of Luxury conference.
Friedman is renowned for her direct and pragmatic
approach to fashion, offering incisive commentary on the
socio-political ramifications of its role in today’s society.
Prior to joining the Financial Times, Vanessa was the
launch features editor of In Style UK, and she has been a
regular contributor to such publications as The Economist,
The New Yorker, American Vogue, American Elle, and
Entertainment Weekly. She is a graduate of Princeton
University.
SPEAKERS
HELENA HELMERSSON | H&M
Helena Helmersson is the Head of Sustainability at H&M,
a position she has held since December 2010, when she
joined the company’s group management team.
H&M’s sustainability efforts under Helmersson’s lead have
been recognized and awarded for a number of initiatives,
including publication of the company’s supplier list,
incentivizing suppliers to comply with more sustainable
practices, and limiting the use of energy, metals and
various other resources. The company, which releases
regular sustainability reports, is a leader in combining
sustainable practices and strong growth.
Helmersson first joined H&M in 1997 as a budget
controller in the buying office and later became a section
manager. She lived in Bangladesh for two years, working
as H&M’s HR Manager at the production office in Dhaka,
and has also served as the Department Manager for
Underwear in the company’s Hong Kong production office.
After moving back to Stockholm, Sweden, Helmersson
took on the role of CSR Manager for Social Responsibility
and Supply Chain until 2010, when she assumed her
present position.
18 | 19
SPEAKERS
JASON KIBBEY | SUSTAINABLE APPAREL COALITION
Jason Kibbey is the executive director of the Sustainable
Apparel Coalition, an industry-wide group of leading
apparel and footwear brands, retailers, manufacturers,
NGOs and academics that works to reduce the
environmental and social impacts of apparel and footwear
products around the world.
The focus of the Sustainable Apparel Coalition is the
Higg Index, which standardizes measurements of the
environmental and social impacts of apparel and footwear
products across the product lifecycle and throughout the
value chain. In 2013, the Sustainable Apparel Coalition
released an updated version of the index.
Having worked as an associate consultant at Bain &
Company after studying at the University of California
Berkeley, Kibbey launched his career working on
turnaround and product strategies with high-tech
companies. He was later the co-founder and CEO
of PACT, an apparel company combining design,
sustainability and philanthropy.
Kibbey has also served as co-founder and interim
executive director of Freedom to Roam, a non-profit
initiative that brings together people, organizations and
businesses to enhance and protect wildlife corridors and
landscape connectivity in North America.
SPEAKERS
ANITA ENGLER | DAIMLER AG MERCEDES-BENZ CARS
Anita Engler is the manager of design for the Environment
and End of Life Vehicles (ELV) coordination at Daimler AG
Mercedes-Benz Cars. In this capacity, she is in charge of
Type Approval Recyclability and worldwide ELV legislation,
recycling processes, use of recycled plastics and natural
fibers, and dismantling studies.
Engler formerly served as a manager of Daimler AG
After Sales Department, where she oversaw Recycling
Processes Sales to develop and implement take-back
networks for ELV worldwide, as well as to organizing
MeRSy® Recycling Management, Daimler’s own workshop
waste management system.
Engler holds a degree in agricultural biology from the
University of Hohenheim, Stuttgart and an MBA in
International Marketing from the European School of
Business, Reutlingen.
20 | 21
SPEAKERS
ALAN ROBERTS | ACCORD ON FIRE AND
BUILDING SAFETY IN BANGLADESH
Alan Roberts is the Executive Director of International
Operations for the Accord on Fire and Building Safety
in Bangladesh. He has had a life-long career in retailing,
starting as a management trainee with Marks & Spencer,
where he moved swiftly from stores to the head
office, where, at the age of 23, he was the youngest
merchandise manager ever appointed.
Roberts then joined the Slimma Group, a major Marks &
Spencer supplier, followed by further moves to NMC Plc
and then Dewhirst Plc, where he was managing director
of the international division. This role involved extensive
exposure to global sourcing and included a two-year
assignment based in East Asia, where he directed
Dewhirst’s strategic drive to offshore sourcing away from
UK manufacturing.
Alan was then approached by Littlewoods Plc to
spearhead its global sourcing, specifically conducting a
complete supply chain review and consolidation program.
As part of this process, he was instrumental in drawing up
and implementing the Littlewoods Group ethical trading
policy, which was introduced globally throughout the entire
supply base. This made Roberts one of the foremost
authorities on the effective implementation of corporate
codes of conduct in the retail sector and resulted in him
being invited to be a founding member of the Board of the
Ethical Trading Initiative (ETI) in 1998. Alan Roberts was
appointed chair of the ETI in 2001, a post he held until
May 2012.
SPEAKERS
EVA KRUSE | DANISH FASHION INSTITUTE
Eva Kruse is the president and CEO of Danish Fashion
Institute and Copenhagen Fashion Week, both of which
she co-founded.
A pioneer in promoting sustainability in fashion, Kruse has
worked ambitiously to push this agenda globally since
2008, an effort that includes creating Copenhagen Fashion
Summit, launched in 2009 alongside the UN Climate
Change Conference in Copenhagen. In the fall of 2013,
she gave a TEDx Talk on the topic “Changing the world
through fashion,” in which she advocated that not only
companies and politicians, but also consumers, should be
at the forefront of sustainability efforts.
Since graduating as a project manager from KaosPilots,
an alternative business school, Kruse has worked in
the worlds of fashion and media in various capacities,
including as editor-in-chief of the fashion magazine
Eurowoman and as a TV presenter on the Danish
broadcasting networks TV2 and TV3.
Kruse also serves as a board member of several leading
companies and organizations within fashion and culture,
including the Nordic Fashion Association, Wonderful
Copenhagen and Birger Christensen.
22 | 23
COPENHAGEN FASHION SUMMIT HOST
CONNIE NIELSEN |
ACTOR, CO-FOUNDER & PRESIDENT OF HUMAN NEEDS PROJECT
Connie Nielsen is a Danish actor committed to serving
the environment and alleviating poverty around the world.
She co-founded Human Needs Project in June 2010,
providing clean water and empowerment services to
residents of Kibera, a slum in Kenya after filming “Lost
in Africa” there. She continues her work in film alongside
her full time commitment to Human Needs Project and
her scholarship program for children in slums, Road To
Freedom Scholarships.
Dedicated to a holistic approach to the issues of sanitation
and poverty, Connie believes that complex problems require
complex solutions, and looking to the local stakeholders
for partnership when searching for the best solutions.
Connie Nielsen is on the board of the Danish CSR
Foundation, which organizes and hosts a yearly conference
and awards show for sustainable enterprises. Nielsen
is the mother of Sebastian and Bryce, and stepmom to
Myles and Layne, while overseeing the education, health
and well-being of her Kenyan wards.
On stage regularly from an early age, Nielsen grew up acting
alongside her mother in various productions before moving
to Paris at the age of 18 to pursue her passion professionally.
After starring in various French and Italian productions in
the 1980s and early 1990s, Nielsen moved to the US in
1996 to appear in Hollywood films. She was quickly featured
alongside Al Pacino and Keanu Reeves in The Devil’s
Advocate and in 2000, she played Lucilla, the former lover
of the protagonist in Gladiator, played by Russell Crowe.
Nielsen made her Danish debut in 2004 as the lead role
in the Susanne Bier film Brothers, garnering several best
actress awards. Since then, she has featured in various
international productions and continues to act in a variety
of films, from big Hollywood affairs to small indie pictures.
This year, Nielsen stars in The Following with Kevin Bacon
on Fox, and in the thriller 3 Days to Kill with Kevin Costner.
24 | 25
MODERATOR OF PANEL DEBATE
NADER MOUSAVIZADEH | MACRO ADVISORY PARTNERS
Nader Mousavizadeh is partner and co-founder of
Macro Advisory Partners. From 2010-2013, he was chief
executive of Oxford Analytica, the global analysis and
advisory firm. He was previously an investment banker at
Goldman Sachs in New York from 2004-2009.
Before entering the private sector, he served at the United
Nations, as a political officer in Bosnia-Herzegovina, and in
the office of UN Secretary-General Kofi Annan from 19972003. A magna cum laude graduate of Harvard College
and a Rhodes Scholar at the University of Oxford where
he received his M.Phil. in International Relations from
Christ Church College, Mousavizadeh received his MBA
as a Sloan Fellow at the Sloan School of Management,
Massachusetts Institute of Technology.
Elected a Global Leader for Tomorrow by the World
Economic Forum, he is a globally recognized speaker on
geopolitical and macroeconomic issues, and a widely
published contributor of articles and essays to The
Financial Times, The New York Times, The Times of
London, and Foreign Policy, amongst other publications.
He is a foreign affairs columnist for Reuters. He is the coauthor, with Kofi Annan, of Interventions: A Life in War in
Peace, and the editor of the Black Book of Bosnia.
26 | 27
COMMEMORATION
THE RANA PLAZA DISASTER—ONE YEAR LATER
Thursday, April 24, 2014, the day of the Copenhagen
Fashion Summit, marks the one-year anniversary of
the Rana Plaza disaster in Bangladeshi. To honor and
commemorate the victims, Copenhagen Fashion Summit
puts the spotlight on how such tragedies can be avoided
in the future.
On April 24, 2013, the deadliest garment-factory accident
in history occurred when a building in Savar, Bangladesh
collapsed, causing the deaths of more than 1,100 people
and injuring another 2,500. The tragedy brought renewed
attention to the working conditions and safety standards
of fashion industry suppliers, especially since warnings
about cracks in the building had been ignored.
Two concrete initiatives for preventing future disasters like
the one at Rana Plaza are the Alliance for Bangladesh
Worker Safety and the Accord on Fire and Building Safety
in Bangladesh, two independent agreements designed
to make garment factories in Bangladesh safer places to
work, including the implementation of safety inspections
and reporting inspection findings. When safety issues are
identified, commitments are made to ensure that repairs
are carried out.
To learn more about the Bangladesh Accord, you can
hear Executive Director of International Operations,
Alan Roberts, present the initiative at Copenhagen
Fashion Summit.
To honor the victims and highlight how similar fates can be
avoided for other garment industry workers, Copenhagen
Fashion Summit is putting a strong emphasis on solutions
at this year’s event—a focus shared by all the summit
speakers. Simply acknowledging the problems in the
supply chain is inadequate: The industry’s transformation
must begin today.
Also highlighting the social challenges in the global clothing industry is The True Cost, a documentary featuring industry
leaders who illuminate the complex dilemmas arising from the existing production-consumption model. The film, like
Copenhagen Fashion Summit, also puts emphasis on solutions and aims to change consumer behavior to influence
corporate and government policy decisions. The movie is expected to premiere in the autumn of 2014.
30 | 31
COMMEMORATING
RANA PLAZA
CLEVERCARE®
OFFICIAL LAUNCH OF A NEW CARE LABEL INITIATIVE |
SUPPORTED AND REGISTERED BY GINETEX
Clevercare® will be officially launched during Copenhagen
Fashion Summit helping to extend the life of garments and
reduce climate impact—by changing consumers’ garment
care behavior.
The biggest opportunity for maximizing environmental
savings across the full lifecycle of clothes is to extend the
time they are actually used. Published in 2012, a WRAP
report asserts that carbon, waste and water footprints
can be reduced by around 20-30% each if the active life
of garments is increased by only nine months. Initiated as
a partnership between H&M and GINETEX, and further
developed with Stella McCartney Ltd. and RB, the initiative
takes advantage of this opportunity for change.
Clevercare® will reach out to consumers and assist them
in improving garment care practices through a fact-based
approach. By compiling a database of materials and care
practices based on garment tests, Clevercare® aims to
raise consumer awareness about care for their wardrobe
items, extending their durability and thus benefiting both
wallets and the environment.
An information platform at Clevercare.info will offer tips
and advice on the best low-impact care practices, in
addition to test-based demonstrations of garment
longevity based on parameters such as elasticity, fading
and textile strength. Meanwhile, an information campaign
will encourage consumers to love their clothes and take
better care of them.
The Clevercare® project has already been implemented by
H&M and is currently being implemented in cooperation
with selected members of Sustainable Apparel Coalition,
including Bestseller, Cotton Inc., Danish Fashion Institute,
Esprit, DuPont, Green Earth Cleaning, Peak Performance,
IWTO, Levi Strauss & Co., Novozymes, Patagonia,
RB (Reckitt Benckiser), Stella McCartney Ltd., University
of Delaware and W.L. Gore.
Clevercare® is supported and registered by GINETEX,
the international association for textile care labeling. A
wide range of partners within fashion, textiles and related
industries, ranging from GINETEX to the International
Apparel Federation, support the initiative—collectively
ensuring that the initiative is broadly implemented in the
industry and that the message about good garment care
and its vast benefits reaches consumers.
More information at Clevercare.info
32 | 33
CLEVERCARE
®
DESIGN CHALLENGE
SHOWCASING SUSTAINABLE FASHION
The world of sustainable clothing is brimming with
innovation, from production methods and supply chain
models to the science of creating textiles and materials
that don’t damage the environment. But how can these
innovations be employed for the purpose of style and
beauty; how can they be incorporated in the design of
outstanding fashion?
The participating designers choose from a range of new
and innovative materials, whose characteristics they
have been educated about in workshops organized by
C.L.A.S.S., H&M and Danish Fashion Institute. Using
those fabrics, the participating brands design two
complete looks that are not only sustainable, but that also
reflect their labels’ design DNA.
This third edition of Design Challenge sees 10 of the
Nordic region’s strongest brands offer their answers
to those questions, in order to inspire not only the end
users—consumers—but also the industry itself on the
infinite possibilities within sustainable materials and their
best usage.
The designs will be presented at a runway show during
Copenhagen Fashion Summit. After Copenhagen Fashion
Summit, the designs will tour the world as part of the NICE
Collection, whose purpose is to promote Nordic design
and sustainable fashion.
No longer a competition with a defined winner, the Design
Challenge this year is a dialogue between approaches and
thus an educational process in which all visions are equally
relevant to the conversation.
Sponsored by
Fabric
suppliers
36 | 37
The fabrics fall into the three categories: Natural &
Organics, Repurposed & Recycled, and Innovative
& Renewables. In the following pages you’ll find a
description of the 10 participating brands.
Photo Sacha Maric
DESIGN
CHALLENGE
PANEL OF JUDGES
PETER COPPING |
NINA RICCI
KAI MARGRANDER |
HARPER’S BAZAAR, GERMANY
Peter Copping is the artistic director of Parisian fashion
house Nina Ricci, a position he has held since 2009 and
which has granted him wide acclaim for his designs.
In September 2013, Kai Margrander became the
fashion director of the women’s fashion magazine Harper’s
Bazaar Germany.
During his education, Copping attended both Central St.
Martins College of Art and Design and the Royal College
of Art, where he received his master’s degree. Immediately
after finishing his studies, Copping began working for
French couturier Christian Lacroix. Since then, he has also
worked for Sonia Rykiel, as well as the Italian label Iceberg,
where he did a two-year stint.
Margrander has 15 years of experience working with
fashion journalism, in a variety of publications and
capacities. He previously served as the fashion director of
Condé Nast’s Glamour, having first joined another Condé
Nast publication, GQ, in 1997, serving as its fashion
editor for seven years. Following a year of working as a
freelance fashion editor for various media, including the
pop culture and style magazine Max, fashion and beauty
publication InStyle, the German weekly Bunte and the
Swiss newspaper Neue Züricher Zeitung.
Prior to joining Nina Ricci, Copping was part of Marc
Jacobs’s team at Louis Vuitton for twelve years and thus
contributed to the startup of this esteemed heritage
brand’s fashion line.
In addition to fashion, Margrander is a connoisseur
of modern art. Prior to entering the world of fashion
magazines, he worked at the Goethe Institute, Germany’s
cultural institution with a worldwide presence.
PANEL OF JUDGES
JULIE GILHART |
FASHION CONSULTANT
A veteran and pioneer in the fashion industry, Julie
Gilhart’s work and interests cover a vast territory,
including how to link fashion with environmental and social
responsibility. Currently working as a consultant, she
has a variety of clients spanning from the digital space
to nonprofits, including Amazon.com’s fashion division
and LVMH.
Gilhart has previously served as senior vice president and
Fashion Director at Barneys New York. In her 18 years
there, she was responsible for discovering new designers
and nurturing their businesses, including Alber Elbaz,
Alexander Wang, Helmut Lang, Nicolas Ghesquière, Olivier
Theyskens, Proenza Schouler, Riccardo Tisci, and many
more. She spearheaded the development of Loomstate
for Barneys Green, an all-organic collection of casual, sexy
clothes, and has been at the forefront of a number of other
green initiatives.
MARGARETHA VON DEN BOSCH |
H&M
Margareta van den Bosch is the creative advisor at H&M,
having previously served as the brand’s head of design for
two decades, beginning in 1987. She has been central to
developing H&M’s design department, which now counts
160 designers—up from only seven when she began.
Van den Bosch graduated from Beckman’s College
of Design in Stockholm in 1965 and began her career
working freelance within fashion illustration, print design
and womenswear fashion design in Stockholm. She
moved to Italy in 1967 and worked as a fashion consultant
and designer for a number of Italian fashion brands until
1978, when she returned to Stockholm to work for a
Swedish partywear and womenswear designer.
Van den Bosch has been enormously influential in her
work for H&M. Prior to her positions there, she was a
lecturer at Beckman’s College of Design for several years.
Gilhart has inspired many designers to develop
sustainable products, including Stella McCartney. She is
also a founder of Fashion Girls for Humanity, which aids
in disaster relief, and serves both as a member of the
Parsons Board of Governors and as an ambassador for
1% for the Planet. She also supports Waves For Water and
Alice Water’s Edible Schoolyard Program in New York City.
38 | 39
PANEL OF JUDGES
CATARINA MIDBY |
H&M
Having worked in the fashion industry for a quarter
of a century, Catarina Midby is H&M’s head of
sustainable fashion.
She started out at the London College of Fashion studying
fashion journalism, launching her career with Elle Sweden
as a fashion editor, before moving on to the Swedish
fashion monthly Damernas Värld as a fashion director.
Then, ten years ago, Midby became head of PR at H&M,
where she has been responsible for H&M’s trend work,
which is where she initiated Conscious Collections—made
of organic or recycled materials—in 2007. Midby is
passionate not only about fashion but about making it as
sustainable as possible, to as many people as possible.
GIUSY BETTONI |
C.L.A.S.S.
A sought-after adviser for strategic business advice and
ingredient branding, Giusy Bettoni has been working
within the fashion and textiles industry for more than
30 years.
Bettoni set up her own agency in 1993 to develop
the synergies between market development and
communication. The agency has forged new
collaborations throughout the supply chain, from spinners,
fashion and lifestyle brands and retailers to consumers
and the trade press.
In 2007, Bettoni was instrumental in launching C.L.A.S.S.,
an organization that fuses commerce with responsible
innovation. It runs an eco-textile and accessories
library headquartered in Milan, with satellite branches in
Copenhagen, London, Madrid and New York. Together
with The Green Carpet Challenge (GCC®), Bettoni has
developed the GCC® Fabric Library.
DESIGN CHALLENGE
PARTICIPATING BRANDS
Barbara i Gongini
Founded in 2005, Barbara i Gongini is a Faroese
brand based in Copenhagen that offers a conceptual,
androgynous take on Nordic garments. By crafting pieces
equally suited for men and women, the label challenges
conventions of form and expression, with an understated,
dark simplicity.
Employing recycled fabrics and discarded packaging, in
addition to high-quality silks and wool for her collections,
Gongini aims for a high level of sustainability without
compromising the feel of the garments.
Gongini also works closely with artists in film, music and
photography, enjoying inspirational cross-pollination
between her visions of fashion and various projects within
the Nordic arts community.
Materials used in Design Challenge outfits:
– organic cotton/hemp grown without the use of harmful pesticides or
synthetic fertilizer
– Monocel®/Tencel® yarns, produced with less water, energy
consumption and CO2 emissions
– leftover materials from previous collections and projects—by using
leftovers, which are not necessarily sustainable in origin, designers
minimize new production of fabrics and thereby save energy, water
and reduce CO2 emission
David Andersen
Danish fashion label David Andersen creates collections
for bold men and women with a predilection for sleek,
sustainable materials. The company’s creations are sold in
many countries, with Denmark, Italy and Germany as the
main markets.
The company’s production strategy focuses on
sustainability and recycling, often experimenting with new
materials such as paper made from stone—a completely
biodegradable product. Also committed to social
responsibility, Andersen visits the factory that produces his
garments at least three times a year.
Andersen also puts great emphasis on how production
processes can be planned to minimize waste of materials
and harm to the environment, demonstrating that style
and eco-friendliness are a great match.
– recycled polyester from plastic bottles produced with less water,
energy consumption and CO2 emissions
– organic wool produced without the use of chemical additives and
harmful substances
40 | 41
DESIGN CHALLENGE
Designers Remix
Founded in 2002 by creative director and designer
Charlotte Eskildsen, Designers Remix is a Danish fashion
brand that covers women’s ready-to-wear, shoes and
accessories. It is available in more than 400 stores around
Europe, Russia, Asia and the Middle East. Awarded Brand
of the Year 2013 by Danish Elle Style Awards, Designers
Remix is known for its architectural, highly wearable styles.
The Designers Remix universe is one that marries style and
sophistication with sympathy and integrity.
In addition to participating in the UN Global Compact,
Designers Remix is part of the Business Social
Compliance Initiative, which monitors social standards in
supplier countries and acts as a forum for sharing best
practices. The brand uses sustainable fabrics and is also
committed to animal welfare.
– recycled polyester from plastic bottles, produced with less water,
– cotton/lyocell produced with savings in water, energy consumption
and reduced CO2 emissions
– silk Oekotex-certified yarns
– organic wool, produced without chemical additives and harmful
substances
Filippa K
A leading Scandinavian fashion company, Filippa K
is recognized for its particular take on simplicity and
timelessness. Present on some 20 markets around the
world, Filippa K has 50 stores and is represented by more
than 700 retailers, including Selfridges, Liberty, Bijenkorf,
NK, Stockman and Illum.
As part of efforts to minimize its environmental footprint,
Filippa K has developed a fiber instrument and a carbon
dioxide calculation device to help monitor environmental
impact. Energy use, transportation, materials and
chemicals are also constantly in focus in this regard.
The core values of Filippa K—style, simplicity and quality—
are applied from the design phase and development of
collections to the ambience of the company’s stores, not
to mention how it approaches customers and partners.
– Tencel®, produced with less water, energy consumption and
CO2 emissions
– organic cotton grown without harmful pesticides and synthetic
fertilizer
– recycled polyester from plastic bottles produced with savings in
water, energy consumption and reduced CO2 emissions
Guðrun & Guðrun
Guðrun & Guðrun is a knitwear company renowned for
bringing traditional Nordic designs into contemporary
fashion. Owned and designed by two women from the
Faroe Islands, a nation with fewer than 50,000 inhabitants,
their design process is closely linked to the magic and
isolation of their homeland.
Ivana Helsinki
Ivana Helsinki is an independent fashion brand that melds
clothing with art and cinema, delicately blending Slavic
and Scandinavian moods. What began as the personal art
project of designer and filmmaker Paola Ivana Suhonen
has turned into an international label that emanates artistic
sophistication.
Although an extremely precious commodity in the Faroe
Islands, especially due to harsh weather conditions, wool
from local sheep is still a material of choice for Guðrun
& Guðrun. For the Design Challenge, they used 100%
organic alpaca wool yarn and mohair from Faroese sheep,
thus eliminating the environmental impact of transportation.
A brand thirteen years in the making, the family-operated
Ivana Helsinki atelier is based in downtown Helsinki, where
unique pieces are made and small-series production
carried out. All knits are manufactured in Finland and
handknits come from Lapland.
Guðrun & Guðrun are true purveyors of eco luxe, where
authenticity and artisanship are the main ingredients.
– organic wool produced without the use of chemical additives and
harmful substances
With its unique take on fashion, Ivana Helsinki strikes a
balance between white arctic summer nights and the
endless arctic winter.
42 | 43
DESIGN CHALLENGE
JÖR by Guðmundur Jörundsson
JÖR by Guðmundur Jörundsson is a new Icelandic fashion
label whose first few collections have received great
reviews from fashion enthusiasts. It encompasses classic
and flamboyant styles, from subdued monochromes to
pinstripes and pastels—mainly for men, but also with
some menswear-inspired styles for the ladies.
Drawing on an eclectic mix of inspirations – from priests
and traditional Jewish garb to crystals—JÖR aims to put
a futuristic spin on classic tailoring. Its newest collection,
Jewlia, premiered at the 2013 Reykjavík Fashion Festival
and is made with fabrics of the highest quality.
Together with his business partner Gunnar Örn Petersen,
Jörundsson takes a playful approach to renewing
menswear.
– Monocel® (bamboo lyocell) produced with less water, energy
consumption and CO2 emissions
– organic wool produced without chemical additives and harmful
harmful substances
Leila Hafzi
Leila Hafzi is a high-end womenswear brand based in
Stavanger, Norway. The label is intrinsically linked with
long-term manufacturing partners established over the
past 17 years in Kathmandu, Nepal.
In February 2014, Leila Hafzi won the award for Best
Sustainable Brand from the Norwegian magazine Henne.
Focusing on social responsibility and sustainability since
its inception in 1997, the company is a proud member of
Norway’s Ethical Trading Initiative.
The trans-cultural collaboration of the Leila Hafzi team
forges a unique look with inspiration from Norway, Persia,
Greece and Nepal, a combination that exudes the joy
of creation.
– silk lace, handmade and produced supporting local handcraft
Marimekko
Marimekko is a Finnish textile and clothing design
company celebrated for its original prints and colors,
which pack a vibrant visual punch. Its products are sold in
133 Marimekko stores in 40 countries, mainly in Northern
Europe, the Asia-Pacific and North America.
Marimekko aims to create products that bring people joy
for a long time and that minimally impact the environment.
Its focus is on both product durability and resource
conservation, particularly in the manufacturing process.
Marimekko in-house designer Tuula Pöyhonen has created
the Design Challenge looks for the Copenhagen Fashion
Summit. Her two outfits are inspired by hot air balloons,
providing a feel of lightness, color and fresh air.
Nina Skarra
Fashion Designer Nina Skarra was born in Tromso, the
arctic city of Northern Lights in Norway.
With ambitions to have a global impact on the
sustainability agenda, the internationally awarded
Norwegian designer is focusing on the development of
green, sustainable design. The concept of Nina Skarra’s
sustainability is about the whole footprint of the product,
from raw material to disposal.
– silk. Oekotex certified yarns
– eco wool. GOTS certified yarns. Produced without the use of
chemical additives and harmful substances
– organic wool, produced without the use of chemical additives and
harmful substances
– Tencel® produced using less water and energy
44 | 45
DENIM CHALLENGE
SHOWCASING INNOVATIVE AND
RESPONSIBLE DENIM CONCEPTS
Part of the SANKO Group and a proud sponsor of
Copenhagen Fashion Summit, ISKO™ is an international
leader in denim manufacturing. This year, ISKO™ has
initiated the Denim Challenge taking place on the occasion
of Copenhagen Fashion Summit 2014 in collaboration with
Danish Fashion Institute, challenging five Scandinavian
brands to design one complete innovative and creative
look made of the most innovative and responsible
denim concepts.
Designs will be presented at a full-scale runway
show attended by leading fashion and news media,
thus spreading the conversation on denim to a
worldwide audience.
The goal of the Denim Challenge is to inspire both
consumers and the industry to explore the endless ways
denim can be used. It is meant to give designers access
to cutting-edge materials—a variety of different kinds of
denim—while also encouraging innovative thinking and
responsible usage of denim in ways that project a fashion
vision consistent with the participants’ design DNA. This
means the challenge is not a competition, but a process
that brings different approaches together for comparison
and inspiration.
Read more about the participating brands in the
following pages.
46 | 47
Participating brands will receive appraisals by fashion and
denim experts: ISKO™ Global Marketing Director Marco
Lucietti, Designer and Consultant Peter Ingwersen, and
C.L.A.S.S. Managing Director Giusy Bettoni.
DENIM
CHALLENGE
PANEL OF JUDGES
PETER INGWERSEN |
CONSULTANT
Peter Ingwersen is a designer, strategic fashion
consultant and the founder of the fashion label Noir,
known for incorporating corporate social responsibility
principles in its business model. Until early 2014, he was
also the creative director of the Dutch retail brand We.
Earlier in his career, Ingwersen worked for iconic brands
like Levi’s and Day Birger et Mikkelsen. His interest in
sustainability started at the same time as his career at
Levi’s—one of the first brands to introduce a code of
conduct—in the early 90s, first as a designer and later
on as Innovations Manager and Brand Director for Levi’s
Vintage Clothing and Levi’s Red. These pursuits led to
Levi’s Engineered Jeans at the beginning of the millennium.
Sponsored by the British Fashion Council, Ingwersen
created Noir to show that high-end fashion can also
take a political stand for a better world. The label used
organic cotton, traded fairly with Ugandan women. Today,
he works for various brands and sits on the boards of a
number of fashion companies, national and international.
MARCO LUCIETTI |
ISKOTM
Marco Lucietti is the global marketing director of ISKO,
the textile division of SANKO Holding. He manages ISKO’s
worldwide marketing activity, which has a global and
highly structured output that combines marketing and
communication strategy, including partnerships, cultural
and educational projects, fairs, events and promotions.
Thanks to a variety of complementary experiences—
from serving as export manager at Tessiture Italiana
Virgilio S.p.A. to various managerial positions in Invista
(formerly DuPont) in the European, Middle Eastern and
African markets—Lucietti has comprehensive expertise
in marketing and management, both for business-toconsumers and business-to-business markets. He holds
a degree in international economics from Pavia University
and an MBA from the University of Milan.
With Lucietti as a key player, ISKO’s successes over the
years have made the textiles division a point of reference
for the entire denim and fashion sector.
The third judge of the Denim Challenge is Giusy Bettoni from C.L.A.S.S. who is special advisor of the Design Challenge.
See her full biography on page 40.
DENIM CHALLENGE
Founded by two friends with a passion for sustainable
living, A Question Of has, since its inception in 2010,
developed from an organic T-shirt brand to a purveyor of
four annual collections of sweatshirts and shirts.
Available in stores from Paris to Tokyo, the label prides
itself on its use of environment-friendly materials. All the
brand’s cotton products are GOTS certified.
Barbara i Gongini is a Faroese brand based in
Copenhagen that offers a conceptual, androgynous take
on Nordic garments, challenging conventions of gender
and form.
Employing recycled fabrics and discarded packaging, in
addition to high-quality silks and wool for the collections,
Gongini aims for a high level of sustainability without
compromising the feel of the garments.
Marimekko is a Finnish textile and clothing design
company celebrated for its original prints and colors,
which pack a vibrant visual punch. Its products are sold in
133 Marimekko stores in 40 countries, mainly in Northern
Europe, the Asia-Pacific and North America.
Marimekko aims to create products that bring people joy
for a long time and that minimally impact the environment.
Its focus is on both product durability and resource
conservation, particularly in the manufacturing process.
Founded by designer Trine Wackerhausen in 2003,
Wackerhaus aspires to create novel feminine expressions
with a dash of sartorial power and a hint of masculinity,
presenting two womenswear collections annually.
The Wackerhaus customer is effortlessly elegant and
defiant of everyday life—someone who opts for powerful
sleek design without compromise.
Ivana Helsinki is an independent fashion brand that melds
clothing with art and cinema, delicately blending Slavic
and Scandinavian moods.
The family-operated Ivana Helsinki atelier is located in
downtown Helsinki, where unique pieces are made
and small-series production carried out. All knits
are manufactured in Finland and handknits come
from Lapland.
48 | 49
Photo Mads Nørgaard – Copenhagen/Simon Birk
YOUTH
FASHION
SUMMIT
YOUTH FASHION SUMMIT
APRIL 22–23 | 2014
What will the fashion industry look like in 2050, with
a nine-billion-plus world population, half of whom are
middle-class consumers who demand fast fashion? The
Youth Fashion Summit, held in the two days prior to
Copenhagen Fashion Summit, explores how the next
generation of designers and business leaders may meet
the challenges of over-consumption that we are only
beginning to see today.
The Youth Fashion Summit takes place at The Royal
Danish Academy of Fine Arts, Schools of Architecture,
Design and Conservation School of Design,
April 22-23, 2014.
The Youth Fashion Summit, organized by Danish Fashion
Institute and the Copenhagen School of Design and
Technology (KEA) in collaboration with four leading Danish
design and business schools, invites more than 100
students from around the world to speak their minds
about the industry they would like to inherit and about how
they believe sustainability in fashion can best be achieved.
This gives them the opportunity to influence the decisions
made today that impact the world of tomorrow.
Participating schools
Aalto University
Central Saint Martins College of Art and Design
China Donghua University
Copenhagen Business School
Corvinus University of Budapest
Design School Kolding
Esmod Berlin International University of Art for Fashion
Hannover University of Applied Sciences
Hochschule Hannover
Hong Kong Polytechnic University
KEA – Copenhagen School of Design and Technology
Kingston University
Leuphana University Lueneburg
London College of Fashion
Milan Fashion Institute
Nottingham Trent University
Regensburg University of Applied Sciences
Reutlingen University
The Royal Danish Academy of Fine Arts School of
Architecture, Design and Conservation
Swedish School of Textiles
TEKO – VIA University College
University of Buenos Aires
University of Lapland
This year’s Youth Fashion Summit focuses on solutions:
How can the fashion industry justify a future with fewer
resources and more people to share them? What will
the industry look like in 2050? What direction should the
industry head in to ensure the best possible solutions for
the key challenges?
Prior to the Youth Fashion Summit, the students participate
in seven webinars with various themes—from collaborative
consumption and reuse of design to CSR communication
and slow fashion—enlightening them on various aspects of
sustainability (and unsustainability) in the industry.
The students will present their ideas and
recommendations for the industry on stage at
Copenhagen Fashion Summit.
52 | 53
MODERATOR OF YOUTH FASHION SUMMIT
DILYS WILLIAMS | CENTRE FOR SUSTAINABLE FASHION
Dilys Williams is a fashion designer, collaborator and
facilitator of change. She established the Centre for
Sustainable Fashion, where she is now the director, to
provoke, challenge and question the fashion status quo,
designing transformative solutions that balance ecology,
society and culture.
Her academic interests focus on curriculum with
sustainability at its heart, working with undergraduate
courses and writing and developing the course structure
and content for a groundbreaking master’s in fashion and
the environment.
Williams’ background spans both luxury and high street
brands. She spent ten years designing collections for
Katharine Hamnett, pioneering the use of organically
produced materials and promoting awareness of
issues surrounding ethical and ecological design and
production methods.
54 | 55
PRE-FASHION SUMMIT
APRIL 23 | 2014
On April 23, 2014, the day before the official summit
commences, selected participants took part in the
Pre-Fashion Summit—a half-day event that includes a
series of by-invitation-only workshops on various topics
within sustainable fashion and textiles.
The workshops included topic-specific discussions
and breakout sessions conducted and facilitated by
Copenhagen Fashion Summit partners and collaborators
representing unique knowledge areas in the apparel value
chain. The Pre-Fashion Summit gathered around 100 key
players and stakeholders from the industry. All participants
participated in selected workshop streams and networked
during lunch and post-workshop refreshments to continue
discussions.
Participants included management-level decision
makers from large, medium-sized and smaller brands,
who deal with managing both mass-market brands/
retailers and luxury brands. Also participating were
technology providers, raw materialists, NGOs, opinion
makers, government representatives, policymakers and
various experts.
Workshop topics:
1— A closed loop for textiles – what is needed to make it
happen? (in partnership with H&M)
2— Change management through sustainability in fashion
organizations (in partnership with Kering)
3— Quality matters: Textile durability and solutions for
extending the life of garments (in partnership with
Novozymes)
4— Responsible manufacturing and improved matchmaking in the supply chain (in partnership with
Supply-LINK and Wellmade)
We would like to extend a big thank you to our
workshop partners:
GLOBAL LEADERSHIP AWARD IN SUSTAINABLE APPAREL
APRIL 23 | 2014
Launched in 2013, the Global Leadership Award in
Sustainable Apparel (GLASA) recognizes and honors
courageous leadership in the apparel industry. In doing
so, it also seeks to mobilize key stakeholders around
promising ideas and initiatives that can significantly
increase the industry’s sustainability.
GLASA, coordinated by Sustainable Fashion Academy,
recognizes initiatives within the clothing and fashion
industry that take responsibility for increasing its
sustainability. The focus of this year’s GLASA award is
natural capital accounting and the winner was announced
at the Award Ceremony on April 23.
2014 Theme: Natural Capital Accounting
This year’s award theme is natural capital accounting,
the process by which environmental goods not normally
included in economic calculations are incorporated as
externalities. This is important because various clothing
industry impact factors are never taken into account as
costs, even though they are harmful to the environment.
The 2014 award nominees listed below each have
initiatives that promote natural capital accounting, thus
creating a greater understanding of the full picture of the
costs of the fashion industry:
Kering and its brand PUMA conceived and pioneered
the Environmental Profit and Loss Account (E P&L), which
measures and monetizes the environmental impact across
a businesses entire supply chain. Kering is currently
implementing an E P&L analysis in its Luxury and Sport &
Lifestyle brands to publish a Group E P&L in 2016.
Aiming to engage the entire value and supply chain,
Pi Foundation/Pants to Poverty has introduced the
concept of “3D accounting”, which makes social and
environmental accounting part of the books, in addition to
traditional financial costs.
The Natural Capital Coalition is a global platform for
developing methods for environmental and social capital
valuations of businesses. It engages key stakeholders
from the private and public sectors to shape the future of
business thinking.
The E P&L accounting model places monetary values on
natural capital. The Danish Environmental Protection
Agency just launched a project to conduct an E P&L
at industry level, which could benefit a wider group of
stakeholders, including trade associations, government
bodies and companies in the industry.
Award Ceremony
The executive director of Sustainable Fashion Academy,
Michael Schragger, and the Swedish Embassy in
Copenhagen hosted an exclusive dinner on April 23
at The Odd Fellows Mansion. Following the dinner, the
Swedish Minister of Trade, Ewa Björling, announced the
2014 GLASA winner.
glasaaward.org
56 | 57
FASHION
EXCHANGE
FASHION EXCHANGE
APRIL 26 | 2014
One of the simplest and most effective ways to give
garments greater longevity is to provide them with a
second life with a new owner. This is the purpose of
Fashion Exchange, which demonstrates that high fashion
can also be attained second hand via a simple swap.
Exhibition
In connection with the Fashion Exchange swap market,
a special exhibition highlights facts about consumption
in the fashion and apparel industry, also by focusing on
fashion-related production costs.
The tendency to buy garments, use them until new
purchases are made and then discard them in the trash
is a worldwide problem in areas with high levels of
consumption. In Denmark, the average person throws 16
kilos of clothes away annually, 80% of the discarded items
retaining most of their potential lifespan.
Entertainment and Music
Fashion Exchange participants can hear speeches on
topics pertaining to consumption and the fashion industry
given by representatives from the worlds of fashion
and politics.
Swap Clothes with Other Lovers of Fashion
To promote garment longevity, Danish Fashion Institute has
teamed up with the grassroots Copenhagen-based swap
organization, Københavns Byttemarkeder, to host Fashion
Exchange swap markets during the biannual Copenhagen
Fashion Festival and during Copenhagen Fashion Summit.
The public is invited to participate in Fashion Exchange,
a big swap market taking place on the square outside
city hall, but must contribute at least one garment to the
common pool of clothing. Choosing from items others
have donated, participants are allowed to take as many
garments as they like, free of charge.
Also, in a collaboration with SOUNDVENUE, Danish
Fashion Institute has made sure that there will be a special
musical performance during the Fashion Exchange.
Fashion Exchange swap market, City Hall Square, 26 April,
2014, 10 am to 4 pm.
58 | 59
A SUSTAINABLE CONFERENCE
THESE COMPANIES HAVE KINDLY SUPPLIED THE
FASHION SUMMIT WITH SUSTAINABLE PRODUCTS MAKING
THE SUMMIT A SUSTAINABLE EXPERIENCE
Field Advice deals in overall food packaging solutions
that mainly focus on environmentally friendly disposable
packaging, cutlery and plates.
Eco-friendly and 100% biodegradable, the Field Advice
product range includes cutlery, glasses, cups and salad
bowls made of corn starch, plates made of palm leaves
and bamboo and a wide array of items made from wood
and sugarcane.
Field Advice suppliers and partners are EU-certified
and environmentally tested, which means Field Advice
products carry recognized environmental labels.
Taking care of the environment is essential to Field Advice,
which is why they believe good packaging should meet
not only customer requirements but also protect the
environment.
Sugarcane Plates
The plates are made of bagasse,
a fibrous matter left over from
sugarcane during the production of
sugar. The fibers provide a strong,
rigid material ideal for hot and cold
foods that is microwave safe, water
resistant and oil proof. The material
is 100% renewable, recyclable and
decomposes in a matter of weeks.
Wooden Cutlery
Fully renewable and 100%
biodegradable, the cutlery is made
of pinewood from cultivated forests.
Wooden bowls
The wooden bowls, shaped like a
boat, are made of pinewood and
designed for both hot and cold
foods. They are eco-friendly and
100% biodegradable.
A SUSTAINABLE CONFERENCE
DECOPLANT A/S is a nationwide company, which
offers all aspects of plant maintenance—both indoors
and out—from small decorations to large planters or
bed arrangements. Welcoming nature inside creates an
inspiring, healthy interior decor, the plants acting as air
purifiers. As green plants consume CO2 together with
water and light during photosynthesis, they also reduce
the amount of CO2 in the air.
In existence for 25 years, DECOPLANT A/S has a
large portfolio of different types of customers. With
aesthetic awareness and a highly professional approach,
DECOPLANT A/S adjusts its creative plant solutions to
suit the customer’s specific wishes and decoration needs.
DECOPLANT A/S’ philosophy is that a beautiful plant
environment is like medicine for the body and soul.
60 | 61
H&M Conscious Exclusive Campaign, Spring 2014 Photo Karim Sadli
PROUD SPONSORS
H&M
From a single womenswear shop in Västerås, Sweden, to
six different brands and more than 3,100 stores all around
the world, H&M Hennes & Mauritz AB comprises six
independent brands: H&M, COS, Monki, Weekday, Cheap
Monday and & Other Stories.
H&M is guided by strong values based on fundamental
respect for the individual and belief in each person’s
ability to show initiative. Together, more than 116,000
employees form a design-driven, creative and responsible
global fashion company with a passion for fashion and an
ambition to always exceed customer expectations. A drive
for constant improvement is also part of the H&M spirit
that has existed since the first store opened in 1947.
H&M’s business concept is to offer fashion and quality
at the best price. H&M should always have the best
customer offering in each and every market. The
collections are wide-ranging and varied, providing
women, men, teenagers and children everything from
timeless basics to the latest trends. Another element
of this strong offering is that H&M should be the more
sustainable choice.
Considerable resources are devoted to increasing
sustainability. H&M does not own factories, but instead
buys products from independent suppliers and works to
bring about long-term improvements for people and the
environment—in the supply chain, the garment lifecycle
and the communities in which H&M is active.
About H&M Conscious
H&M Conscious is the name for all the work H&M does for
a more sustainable fashion future.
H&M’s vision is that all their operations should be run in
a way that is economically, socially and environmentally
sustainable. To achieve this vision, H&M has defined seven
ambitious commitments:
–
–
–
–
–
–
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Provide fashion for conscious customers
Choose and reward responsible partners
Be ethical
Be climate smart
Reduce, reuse, recycle
Use natural resources responsibly
Strengthen communities
For each commitment, there are hundreds of what
H&M calls Conscious Actions—big and small, short
and long-term—that work to put these commitments
into practice.
At H&M, sustainability is a word of action—something
they do rather than something they simply say. It is an
ongoing process that requires determination, passion and
teamwork. H&M wants to make more sustainable choices
in fashion affordable and desirable to as many people
as possible.
H&M believes that together with their colleagues,
stakeholders, business partners and peers, they can
create real and long-term changes. And together with the
company’s millions of customers H&M can extend this
impact even further—from improving the livelihood of a
cotton farmer to how H&M customers care for the clothes
they buy.
hm.com
PROUD SPONSORS
ISKO | EXCLUSIVE PROUD DENIM SPONSOR
200 million meters of fabric a year, 300,000 square meters
of denim production plant, sales offices in more than 60
countries: this is İSKO™—the largest denim producer
worldwide. İSKO™ is a brand of SANKO TEKSTIL, a
member of SANKO Group, a large multinational company
located in Turkey with highly diversified business activity.
İSKO™ is an extensive multinational reality, with 35 direct
departments all over the world, each of them bringing in
the same professional know-how and passion for fashion.
İSKO™’s international vision can be perfectly adjusted
to different trends and markets, ready to understand
consumers’ needs in any part of the world, perceiving
diversity as the most valuable resource.
The driving force for all this is the attention to quality
and details, which makes İSKO™ the ideal choice for
premium denim. To lead such a demanding and refined
market, İSKO™ assumes as its prerogative the creation
of value, to really make the difference thanks to the huge
differentiation and segmentation of its products portfolio.
Each new day at İSKO™ is a new occasion to experiment
and do research. Everything is being done to remain the
leading drivers of innovation, pushing market standards
ahead. İSKO™ counts on its certified research and
development center, with a Product Development Unit and
a Technology Development Unit of specialists in different
disciplines. This non-stop concept research leads to the
development of exclusive patents certifying İSKO™’s
intellectual property, which is a way of preserving value for
fashion brands that collaborate with İSKO™, providing an
objective and proven guarantee for flawless products.
For İSKO™, innovation in denim is a true cultural
imperative; that’s why two unique think tanks – points
of reference for the sector – were established in Italy in
key areas for denim production. İSKOTECA™, in San
Benedetto del Tronto, is the exhaustive product library
where all İSKO™ concepts, over 25,000 products, are
on display. Creative Room™, in Castelfranco Veneto near
Treviso, is the center in design and research for fashion,
jeanswear, sportswear and streetwear brands, as well
as for garment makers looking for a partner for new
inspiration and varieties.
Where there is İSKO™, there is responsibility: Everything
is done in the name of respect. Respect for people,
employees and suppliers, always highlighting the
importance of transparency and on-going relationships
among the different players. Respect for the environment
involves an attentive and careful approach embracing
every aspect of the production chain, with the constant
improvement of “responsible innovation” with a
360-degree view on the production and on the value chain.
isko.com.tr
[email protected]
62 | 63
PROUD SPONSORS
MERCEDES-BENZ
For many years, Mercedes-Benz has been an established
brand within fashion across the globe. Not only by virtue of
fashionable and iconic car design, but also through a wide
range of activities and events within the fashion industry at
large. The Fashion Weeks of Berlin, Amsterdam, Istanbul,
Madrid, Australia, China, New York and Stockholm all
carry the Mercedes-Benz name and logo, and in many
other cities, including Copenhagen, Mercedes-Benz
is deeply involved in events and co-operations with
reputable fashion brands, as well as up-and-coming new
stars on the fashion scene.
A driving factor within the automotive industry, MercedesBenz is spearheading technical developments within
most transportation categories, from trucks, busses and
vans, to passenger cars. Vehicles from Mercedes-Benz
are powered by hydrogen, electricity, natural gasses and
various hybrids, as well as energy-efficient diesel and
petrol combustion engines. The overall Mercedes-Benz
goal is emission-free mobility.
The Mercedes-Benz approach towards sustainable and
more environmentally friendly mobility does not only apply
to the vehicles themselves. The thought of reducing and
reusing is applicable to all areas of car manufacturing, for
example, in clever usage and re-usage of materials and in
reduction of energy and water consumption in production
plants. Clever usage of materials and technologies also
means using the right material in the right place or the
right technology in the proper way; weight reduction is
important, but it should not compromise safety. New
materials are relevant, but it should not compromise
durability. New technologies are important, but they
should not reduce dependability. Commitment is key, and
for Mercedes-Benz, sustainable solutions, quality, and
design are not contradictions in terms.
At the Copenhagen Fashion Summit 2014, MercedesBenz is pushing the subject of sustainable solutions
in several ways. Mercedes-Benz is providing a range
of energy efficient vehicles for transportation during
the summit. And, with best principles rather than best
practices, Mercedes-Benz will seek to bridge two
industries by bringing automotive facts to fashion.
mercedes-benz.com
SPONSORS
C.L.A.S.S.
C.L.A.S.S., which stands for Creativity, Lifestyle and
Sustainable Synergy, is a unique, multi-platform,
worldwide network founded in 2007 that showcases
exclusive fashion, textiles and materials created using
smarter sustainable technology for designers, buyers,
media and businesses.
C.L.A.S.S. is also a complete, 360-degree initiative
that provides a comprehensive global communication,
marketing and product development consulting service
specializing in a new kind of luxury for fashion and fabrics
created through innovative and sustainable design
solutions.
The C.L.A.S.S. global network of ambassadors (Milan,
Copenhagen, London, Madrid, New York) features
comprehensive materials libraries that include product
categories such as organic textiles made from wool, silk,
cashmere, baby yak, cotton, linen, hemp and nettle, not
to mention repurposed and recycled fabrics like Newlife™,
recycled polyamide, cashmere, cotton, denim, silk, wool
and Cardato regenerated CO2 neutral. In addition, there
are innovative renewables, like Ingeo™ biopolymer, but
also paper, milk protein, soy, seaweed, regenerated
cellulosics like Monocel®, wood pulp fiber (e.g. Lenpur™),
bamboo, Modal/Micromodal and carapace fiber from
crabs (e.g. Crabyon®).
These textiles are designed to reduce dependency on oil
and to promote more sustainable, renewable resources.
C.L.A.S.S., a project of GB Network, the communication
agency founded by Giusy Bettoni in 1993 to develop
the synergies between market development and
communication, quickly became established and
industry recognized, helping to forge new collaborations
throughout the supply chain, with everyone from spinners,
fashion and lifestyle brands and retailers to consumers
and the trade press.
C.L.A.S.S. has an exhibition stand in the Opera House
foyer during Copenhagen Fashion Summit.
classecohub.org
[email protected]
64 | 65
SPONSORS
NOVOZYMES
Novozymes is the world leader in bioinnovation. Together
with customers across a broad array of industries,
Novozymes creates tomorrow’s industrial biosolutions,
improving their customers’ business and the use of our
planet’s resources.
With over 700 enzyme products and microorganisms
used in 130 countries, Novozymes’ bioinnovations
improve industrial performance and safeguard the world’s
resources by offering superior and sustainable solutions
for tomorrow’s ever-changing marketplace.
Specifically developed for the textile industry, Novozymes
offers solutions within denim abrasion, denim finishing,
desizing, bioscouring, bleach clean-up and biopolishing.
Enzymatic products enable the superior quality demanded
by consumers and deliver documented cost benefits and
sustainability benefits such as reductions in use of water,
energy and chemicals.
With biopolishing, manufacturers are able to produce
a new level of textile and garment quality and meet the
demand for sustainable high quality fashion. Biopolishing
is an enzymatic fabric treatment that removes protruding
fibers from the fabric surface and leaves a durable clean
and neat surface, without fuzz and pills, keeping colors
looking new and brighter even after 20 washes.
Novozymes has developed and patented a process for
the most sustainable way of doing biopolishing and bleach
clean-up in the dye bath, leading to significant water
savings compared to conventional processing.
Novozymes is focused on improving textile quality and
durability—and thereby garment lifetime—as ways for
reducing the environmental footprint.
Efficience3 and Novozymes have conducted consumer
surveys in Germany and France on the consumer
perception of biopolishing, showing consumers how
untreated and treated garments look after 10 wash cycles.
The study found consumers’ repurchasing intent increases
up to five times when they see the long lasting effects of
biopolishing knitwear, and 90% are willing to pay 10%
more for biopolished knits.
Novozymes has an exhibition stand in the Opera House
foyer during Copenhagen Fashion Summit.
novozymes.com/textile
PARTNERS
Danhostel Copenhagen City is a five-star design hostel in
the center of Copenhagen that offers low price luxury with
large, spacious rooms, all with private bathrooms, and a
superb view of the city.
Skt. Petri is your key to Copenhagen. Situated in the
middle of the vibrant Latin Quarter in central Copenhagen
with 268 rooms, most of which have a balcony or terrace,
Skt. Petri truly puts the city’s steeples at your feet. This
elegant boutique hotel is global in a local setting, offering a
connection point with the great minds of Copenhagen, the
city’s history and its art—all accompanied by the hotel’s
excellent service and gastronomy.
In the panoramic grand room at the heart of Skt. Petri, the
Central Kitchen restaurant is perfect for modern-day diners
seeking high quality and an easy-going environment. The
legendary Bar Rouge continues to light up the night scene
in the Latin Quarter with its winning combination of perfectly
served cocktails and guests from around the world.
Skt. Petri, a proud member of Design Hotels and a truly
inspirational hotel, represents the Copenhagen mindset at
the service of discerning global travellers.
RASK Travel is a boutique travel agency specializing in
tailor-made holidays and travel services for international
clients, businesses and individuals.
Founded in 2009 by travel expert and sociologist Jonas
Rask Eilersen in Scandinavia, RASK Travel currently
operates from offices in Copenhagen, London, Tel Aviv
and Torino, serving a range of esteemed clients, such as
the Tel Aviv Museum of Art, Copenhagen Fashion Week,
design brand DDC Minotti and the lifestyle publications
Bo Bedre, Eurowoman and DANSK Magazine.
RASK is the VIP agent for Copenhagen Fashion
Summit 2014.
Supplying cameras and technology for a professional
coverage of the Copenhagen Fashion Summit.
Media partner of the Copenhagen Fashion Summit.
66 | 67
PARTNERS
“Creating something universally beautiful. That is art.”
Tromborg is your ticket to a natural sense of well-being
through a fragrant universe of essential oils and their
aroma therapeutic effect, which will care for and de-stress
your skin. Only the purest organic essential oils have been
selected, not only for their active physical effect but also
for their fantastic therapeutic benefits. Certified organic
essential oils and plant extracts from malva, calendula,
passionflower and pomegranate infuse the skin with
moisture and energy efficiently, quickly and easily. The
products are produced in Denmark using scientifically
well-documented active ingredients.
Tromborg, created by Marianne Tromborg, is based on her
personal beauty philosophy: It should be easy and simple
to look good—in no time. Less is More for a beautiful
and natural look. This is her professional view on how to
quickly and easily look beautiful while also trusting in what
you put on your face—that’s the idea behind Tromborg.
Tromborg creates the makeup looks of the runway show of
the Copenhagen Fashion Summit.
68 | 69
In 1958, striving to reinvent the standards of beauty,
Japanese make-up artist Shu Uemura set forth to
revolutionize the world of makeup. He founded Shu
Uemura Art of Hair, which joins the power of nature
and science with the passion and sensitivity of an artist.
His vision continues, represented today by skilled and
experienced hair and make-up artists like Sidsel Marie
Bøg, who was designated the National Artist of Shu
Uemura Art of Hair Denmark in 2012. With her sensitivity
to aesthetics and personal artistic vision, Bøg is the
epitome of passing on the legacy of the Shu Uemura
brand to the contemporary expression of beauty.
Shu Uemura is behind the hair styling of the runway show
of the Copenhagen Fashion Summit.
SUPPORTING PARTNERS
PRESS
SERVICES
PRESS SERVICES
COPENHAGEN OPERA HOUSE WIFI ACCESS
ACCESS POINT: KGLTEATER
LOGIN: KGLTEATER
PASSWORD: KBH2600
PRESS KIT
COPENHAGENFASHIONSUMMIT.COM/PRESS
HI-RES IMAGES AND VIDEOS
COPENHAGENFASHIONSUMMIT.COM/PRESS
PRESS INQUIRIES
HOTLINE (APRIL 24): +45 9180 2818
HEAD OFFICE: +45 7020 3068
[email protected]
70 | 71
NORDIC FASHION ASSOCIATION
DANISH FASHION INSTIUTE IS THE ORGANIZING BODY OF COPENHAGEN FASHION
SUMMIT ON BEHALF OF NORDIC FASHION ASSOCIATION (NFA). INAUGURATED IN
2008, THE AIM OF NFA IS TO STRENGTHEN THE POSITION OF FASHION
COMPANIES IN THE FIVE NORDIC COUNTRIES BY PROMOTING THEIR SHARED
NORDIC DESIGN HERITAGE AND IDENTITY WHILE SHARPLY FOCUSING ON
SUSTAINABILITY IN FASHION
The Nordic fashion and textile industry shares a unique
design heritage and tradition for artisanship that hold
extraordinary potential for competitive advantages and
economic growth. Under the auspices of the NFA, ten
Nordic fashion organizations are working to intensify
strategic cooperation across regional and organizational
boundaries to harness the added value of collaborative
action. The core objective of the joint Nordic effort
is to develop a stronger Nordic identity and global
positioning, creating the basis for the increased export of
Nordic fashion brands and products. An internationally
renowned trademark, Scandinavian design is based
on simple aesthetics and a functionalist approach that
features accessible, democratic fashion that reflects the
values of the five Nordic countries, including social and
environmental responsibility. Nordic fashion has a unique
opportunity to position itself based on these values to
attain an internationally competitive advantage.
NFA was established in 2008 with the core purpose of
gathering the Nordic fashion industry and collectively
embark on the process of working with and implementing
principles for sustainable fashion under the umbrella
initiative: Nordic Initiative Clean and Ethical (NICE).
Besides projects within sustainability, NFA is committed
to unifying the Nordic fashion industry with, for example,
collaborative export initiatives, joint international promotion
activities and new business models. Growing in scope, the
NFA is open to working with a variety of partners within
the Nordic fashion industry and is always keen to hear
from new potential members who share the same vision.
Nordic fashion shares a unique cultural heritage, and a
heritage in design and tradition for craftsmanship, which
holds extraordinary potential for competitive advantages
and economic growth on global markets. Through
New Nordic Fashion the aim is to intensify the strategic
cooperation across regional and organisational boundaries
to harness the added value of collaborative action.
As a first tangible action the idea is to showcase the best
of the best New Nordic Fashion to the rest of the world
and use the opportunity to show that sustainable can be
as cool, desirable and fashionable as conventional clothes.
nordicfashionassociation.com
NORDIC INITIATIVE CLEAN AND ETHICAL
NORDIC INITIATIVE, CLEAN AND ETHICAL (NICE) IS AN EDUCATIONAL PROGRAM
AND NETWORKING PLATFORM WHOSE MAIN PURPOSE IS TO RAISE AWARENESS
AND SHARE PRACTICES WITHIN RESPONSIBLE AND SUSTAINABLE BUSINESS
METHODS. NICE WAS LAUNCHED IN 2008 AS THE NORDIC FASHION
ASSOCIATION’S (NFA) FIRST MAJOR INITIATIVE AND COPENHAGEN FASHION
SUMMIT IS AN INTEGRATED PART OF THE NICE INITIATIVE
At a time when corporate social responsibility and
sustainability are increasingly emphasized in business
practices, it is unavoidable for the fashion industry to
engage in such matters and take independent action.
NICE, the first major initiative to emerge from NFA, aims
to put Nordic fashion companies at the forefront of such
efforts, encouraging the industry to jointly meet the
challenges it faces.
NICE, which revolves around knowledge sharing,
mediates best practices and shares the various ways the
industry understands sustainability. It’s the go-to place for
know-how on business practice improvement.
Nicefashion.org
Whether you’re a fashion professional who seeks
information on how to make your company more
responsible or a consumer looking to make your
consumption more sustainable, nicefashion.org is a
good place to begin.
With information on universally relevant practices, the
nicefashion.org site is a tool for consumers, designers
and professionals in the textile industry. It also functions
as a forum for the exchange of information. Based on
the cradle-to-cradle principle, the site aims to inspire
more environmentally safe and ethical design and
sourcing, while involving the consumer in wash, care
and prolonged-use issues.
10-year Action Plan
At the first Copenhagen Fashion Summit in 2009, NFA
presented a 10-year action plan that included the five
main challenges the fashion industry faces. Read the
action plan in its entirety at nordicfashionassociation.com.
The Fabric Source
The Fabric Source is a unique joint initiative for promotion
of sustainable fabrics lead by the Danish Fashion Institute
under NICE in close collaboration with leading partners
in the textile industry, including C.L.A.S.S., Source4Style,
Better Cotton Initiative and Sustainable Apparel Coalition.
The Fabric Source allows users to place fabric orders from
among more than 1,000 sustainable fabrics.
The NICE Consumer
Consumers have a significant part to play in transforming
the fashion industry towards more sustainable business
models. Recognizing this potential, and also that the
influence of consumers is reduced by such factors as
limited information, the NICE Consumer project offers a
vision and a framework for sustainable consumption of
fashion, including advice on taking care of garments to
maximize their longevity, on responsible recycling, and on
how to demand more sustainable options.
nicefashion.org
72 | 73
Photo Morten Jerichau
PROGRAM
Nordic Fashion Association
H. C. Andersens Boulevard 27
1553 Copenhagen V
Nordic Fashion Association was founded in 2008 by Helsinki Design Week,
Icelandic Fashion Council, Oslo Fashion Week, Swedish Fashion Council and
Danish Fashion Institute.
Published in Denmark by Danish Fashion Institute for Nordic Fashion Association
© Copyright 2014 Nordic Fashion Association
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means, without the prior
permission in writing of Nordic Fashion Association, or as expressly permitted by
law, or under terms agreed with the appropriate reprographics rights organization.
Enquiries concerning reproduction outside the scope of the above should be sent
to Nordic Fashion Association, at the address above.
Every effort has been made to trace the copyright holders for this publication.
Should any have been inadvertently overlooked, Nordic Fashion Association will be
pleased to make the necessary changes at the first opportunity.
Editing and text:
Publisher and executive editor: Eva Kruse
Managing editor: Maria Jæpelt
Editor-at-large: Magnus Jorem
Editors: Jonas Eder-Hansen, Johan Arnø Kryger, Cecilie Thorsmark,
Suzi Christoffersen, Maya Bruun Ndiaye
Copy editor: Nancy Aaen, inenglish.dk
Artwork: Jakob Bay, baysic.com
Photos: Courtesy of Danish Fashion Institute & Copenhagen Fashon Week
Printed in Denmark on Cocoon Offset by one2one
BAYSIC–NYC

Official Copenhagen Fashion Summit 2014 programme

Transcription

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