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Copyright © 2016
I AM … Portfolio
Prepared by: I AM Concepts Limited ([email protected])
April 2016
Confidential Document
Copyright © 2016
Confidential Document
I AM is a CREATIVE FORCE.
I AM does not fit into a neat category. I AM creates wildly imaginative concepts.
I AM transports people to a world of imagination and infinite creative possibility.
Join the I AM movement.
Express yourself.
www.iam-concepts.com
Founded in Hong Kong, and expanding rapidly and globally, the brilliant cohort (of performers,
dancers, choreographers, actresses, directors, singers, writers, filmmakers, hostesses, and
artists) engages and inspires global audiences with a range of creative services. I AM assists
brands, restaurants, hotels, and individuals in expressing their unique identity through original
creative content. From fusing dining with live performance to providing innovative entertainment
for special events to writing and producing original theatre productions to training hospitality staff
to be more charismatic, I AM ensures our creative direction and journey with every client is rooted
in artistic integrity. I AM is not just a creative agency, I AM is a movement.
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I AM Concepts ________________________________________
Starting from 2016, I AM has expanded into 4 different lines to spread the I AM core
values of improvisation, presence, and adaptability into various contexts in order to push
the potentials of live performance and also, to experiment with the limitlessness of
creativity.
_______________I AM Dining
______________I AM Global
______________I AM Original
______________I AM Film
I AM believes creativity should not be limited to artistic contexts. Imagination can and
should manifest within and across multiple formats and industries. With our 4 arms, we
aim to energise our vision of carrying our artistic voice and influence into multiple forms
and in doing so, pioneer revolutionary concepts and innovative artistic pieces under the I
AM supervision.
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I AM services _________________________________________
I AM values live performance, not only because our founder is a performer; but also
because we value adaptability and presence. We know firsthand that performers have
extraordinary sensitivity across a diverse range of circumstances allowing them to adapt,
create, and respond instantaneously to any kind of audience and space. The I AM
management team is formed by all artists and performers with unique backgrounds and
interests. This translates into strong, multi-faceted leadership equipped to understand our
clients’ needs across industries and contexts. As such, I AM accommodates a chain of
creative services including creative & artistic direction, project management, casting,
artist & staff training & management, performance design, music consultation etc.
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Past & current client list ________________________________
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Art de Vivre Agency
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BMW Group
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Mini Cooper
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Chelsea Hospitality Group (NYC)
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IWC Schaffhausen
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Cartier
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Manulife
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KEE Club
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Cachet Hotel Group
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Porterhouse by Laris
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Moet Hennessy Diageo
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Ritz Carlton/Ozone Bar (HK)
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Lily & Bloom
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Ce La Vi Hong Kong
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Popsy Modern Kitchen
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LKF Group
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BUZZ Concepts
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Haider Ackerman
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Roger Dubuis
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Roger Vivier
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Dolce & Gabana
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Moiselle
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Black Sheep EMPIRE (Shoes)
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Black Sheep Restaurant Group
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The US Consulate
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The Butcher’s Club
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Blue Butcher
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Ernst Group
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Fashion Designers: Erbert Chong, Susanna Soo
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I AM performances _____________________________________
Live performance in non-traditional spaces has been the I AM signature style, particularly within the
dining context. The high level of adaptability and curiosity of I AM performers means we do not limit
ourselves to the traditional conventions of performance. With an interest in improvisation and
responding to the mood the space/audience/atmosphere, we blend ourselves into the environment
creating a theatrical and immersive atmosphere. Often times this means we also take initiative by
assisting with the service of wine and food to enhance our relationship to the staff as well as the
audience.
I AM Free, 2013, dinner performance
https://www.youtube.com/watch?v=9TmRXvoEGe4
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I AM dining ___________________________________________
I AM Forbidden, 2014, dinner performance
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I AM Forbidden, 2014, dinner performance
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Sub Rosa, 2016, dinner performance
https://www.youtube.com/watch?v=TsYVrplFzyg
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Sub Rosa. 2016, dinner performance
https://www.youtube.com/watch?v=TsYVrplFzyg
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I AM global ___________________________________________
The First Supper, NYC, 2016, dinner performance
https://www.youtube.com/watch?v=HvjTVK55cMI
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The First Supper, NYC, 2016, dinner performance
https://www.youtube.com/watch?v=HvjTVK55cMI
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Je Suis, Bangkok, 2015, dinner performance
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Je Suis, Bangkok, 2015, dinner performance
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Collaborations with International brands ___________________
La Nuit, Ce La Vi Hong Kong, 2016
Serial theatrical dance performance with multiple themes per weekend
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La Nuit, Ce La Vi Hong Kong, 2016
Serial theatrical dance performance with multiple themes per weekend
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La Nuit, Ce La Vi Hong Kong, 2016
Serial theatrical dance performance with multiple themes per weekend
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La Nuit, Ce La Vi Hong Kong, 2016
Serial theatrical dance performance with multiple themes per weekend
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Confidential Document
I AM x Moët Hennessy Diageo ___________________________
Moët & Chandon Lan Kwan Fong Street Parade 2015
Belvedere Vodka Pilot theme event 2015
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I AM x IWC Schaffhausen _______________________________
IWC, Watches & Wonder 2014
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IWC, Watches & Wonder 2015
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I AM x BMW ___________________________________________
BMW, 7 Series Private Preview 2015
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BMW, 7 Series Launch and Dinner Gala 2015
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BMW, 7 Series Launch and Dinner Gala 2015
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BMW, 7 Series Launch and Dinner Gala 2015
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I AM x MINI ___________________________________________
MINI Clubman Launch 2015
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I AM Original __________________________________________
I AM Original was born under our vision to encourage the growth and development of
new concepts and artistic pieces. I AM believes that creative concepts need to time and
space to grow. The I AM team creates original concepts for brands and commercial uses;
but we also create under our deeper purpose which is to push boundaries, redefine
conventions of performance, and experiment within the creative process.
I AM Original likes to invite artists with different talents to join into our creative force to
expand possibilities. We have worked with actors for drama-movement theatre; fashion
designers for sculptural fashion show concept pieces.
First Light, 2016, created with fashion designer Susanna Soo
https://vimeo.com/155813133
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Confidential Document
First Light, 2016, created with fashion designer Susanna Soo
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First Light, 2016, created with fashion designer Susanna Soo
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Body Poetry, 2015, created with film-maker Karim Hapette
https://vimeo.com/141238047
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Love Pings, 2015, physical movement theatre created with 8 local actors
for 3 full-house performances at Hong Kong Fringe Club Theatre
With the theme of virtual connections, relationships, presence, absence and love in a digital
and globally connected world, Love Pings is invited to NYC in the fall of 2016
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Love Pings first-run, Hong Kong Fringe Club, 2015
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ABOUT KATE MARCH (FOUNDER/CREATIVE DIRECTOR, I AM Concepts)
Kate March is an American performance artist, director, writer, choreographer, and producer based in
Hong Kong. She received her BA in Performance/Choreography from Connecticut College (Summa Cum
Laude) and her MA in Choreography from Middlesex University in London (Highest Honours). Often described as experiential, interactive, provocative, and immersive movement theatre, her work has been
produced extensively in London, Hong Kong, and in the Northeast U.S.
One of her most acclaimed pieces is An Evening of Meat which premiered in London in 2010 and went on
to also achieve stellar reviews in Berlin, again in London in 2011, and in Hong Kong in 2013. From there she
continued to hone her interest and expertise in creating conceptual dining experiences, seamlessly fusing
live performance and dining to reinvent ‘dinner theatre’. Upon moving to Hong Kong in 2011, she produced
several performance concepts which integrated theatre and dance in contexts outside of the conventional
theatre space.
Notably, Ms. March has written, produced, and directed 2 evening length theatre pieces which premiered
to great acclaim: Love Pings (HK Premiere October 2015) and Encounters with Ladies ( HK premiere May
2015). A distinct channel for her continued artistic and entrepreneurial development is her involvement with
the HK based creative agency, I AM. Through I AM, she continues to travel and share her voice with
audiences across the entire Asia Pacific region. In 2016, I AM will be premiering several new original productions and will be touring some of their repertoire outside of Asia.
Through her visionary leadership, I AM develops artistically driven event concepts and original productions inspiring audiences through immersive live performance. Beyond its growing commercial successes,
Ms. March ensures that I AM acts as a springboard for encouraging creative collaboration and perpetual
self-exploration for audiences and artists alike.
In addition to her work with I AM, she was a part-time lecturer of movement improvisation to undergraduates at the Hong Kong Academy of Performing Arts where she still acts as a guest lecturer for both the BA
and MFA programmes. In 2015, Ms. March delivered a TEDx speech for an audience of 350 in Hong Kong.
Finally, in the same year, she was nominated for the Revolution Award as part of the annual local theatre
“HKELD” awards.
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Further References ______________________________________________________
www.iam-concepts.com
www.katemarch.com
Ms. March’s TED talk: https://www.youtube.com/watch?v=4nsGaCnEhgM
I AM FILM ______________________________________________________________
Porterhouse Video 1: https://www.youtube.com/watch?v=SOKJo1N9MTs
Porterhouse Video 2 : https://www.youtube.com/watch?v=kLYw29eRKHE
Short Teaser of Body Poetry Project: https://vimeo.com/141238047
Short Shoe Promo: https://vimeo.com/122500914
SAMPLE WORK FROM CREATIVE COLLABORATIONS & ORIGINAL PRODUCTIONS
Collaboration with Fashion Designer Erbert Chong(we also produced film): https://
www.youtube.com/watch?v=hffSsuQl3Kg
"I AM FREE" dinner: http://vimeo.com/80140699
“An Evening of Meat”: https://www.youtube.com/watch?v=4Be9M45zuTY
“Sub Rosa” dinner concept: https://www.youtube.com/watch?v=TsYVrplFzyg
"Hollywood Glamour" Dinner(we also produced film): https://vimeo.com/136470287
“From Shanghai With Love” dinner(we also produced film): https://vimeo.com/121660903
“Sakura Club Cliquot with KEE club(we also produced film): https://vimeo.com/128271585