Meiny Prins, Priva

Meiny Prins, Priva
@Meiny_Prins
Priva company introduction
ABOUT PRIVA
• Name
Priva Holding B.V.
• Country of origin
The Netherlands
• Main office
Westland
• Foundation
1959 in De Lier, The Netherlands
• Ownership
Family owned
• Employees
464 Worldwide as of June 2015
Meiny Prins
CEO
Kees van Grieken
CTO
- 364 The Netherlands
- 100 abroad
• Nationalities
> 20
• Education employees
80% from University or
Higher Professional Education
Ton Wallast
CFO
Priva is listed in the Dutch Top 30 based on R&D spendings
MARKETS: 2009 - 2015
WORLDWIDE PARTNER NETWORK
PRIVA OFFICES WORLDWIDE
Priva Headquarters, Netherlands
Priva Scandinavia
Priva UK
Priva Belgium
Priva California
Van Beek, Netherlands
Priva Germany
Priva Austria
Priva North America
Priva Switzerland
Priva America Latina
Priva Beijing
Priva France
Priva Hong Kong
BUSINESS MARKETS
Today …
More greenhouse developments all over the world …
More urban farming and new developments to feed the world …
More training and education all over the world …
Economic figures: investment versus revenue
800
700
600
500
400
300
200
100
0
Depreciation [yuan/m2/year]
Production cost [yuan/m2/year]
Revenu [yuan/m2/year]
Sustainability: production, water use and crop protection
100
1,2
90
1
80
70
0,8
60
50
0,6
40
0,4
30
20
0,2
10
0
0
Tomato production [kg/m2]
Water use [L/kg]
Crop protection [mg/kg]
_________________
With all this developments today it looks like
we will have no problems feeding the world in 2040!
With our current production we can feed 12 billion people today!
And with eating less meat even more!!
_________________
So … What is the problem?
Source: http://coolgeography.co.uk/
Farmers have to produce more and more
for less …
A farmer with 30 acres …
One generation later the son
needs 180 acres to have the same
income as his dad!
And what happens if a ‘schnitzel’
may only cost 2 dollar’s …
How many pigs do you need in one farm
to reach that price? Source: http://www.washingtonpost.com
The market of ‘Fresh Produce’
does not behave like a free market …
On African markets you can buy
tomatoes from Spain for one third
of the price of local products …
So African people immigrate
to the north, while food is exported
to Africa …
Source: www.theguardian.com
The waste is enormous …
The unsold bread of Vienna is enough
to feed Graz, the 2nd city of Austria
4/5 of all wheat comes from India,
where 200 million people are hungry.
Source: http://www.we-feed-the-world.at
Farmland in Europe is subsidized to
grow corn for biofuel, while destroying
the rainforests in Brazil to export soy
for cattle feed ...
Source: https://www.worldwildlife.org/threats/deforestation
_________________
If this is the status of our food production today,
we have a serious problem!
Continue like this we can not
feed the world in a sustainable way!
_________________
_________________
40% of the total budget of the European Union ($960 billion)
is for Agricultural subsidy, that is $384 billion per year
Agricultural subsidy of the USA: > $200 billion per year
Waste per year in this world: $600 billion per year
Human Aid on food: $280 billion per year
Source: Wikipedia
_________________
_________________
Subsidy on fossil fuels: $5300 billion per year
_________________
Not even talking about pollution and incredible waste of water …
the damage is for free!
_________________
Conclusion?
So it looks like that we spend
at least $7.000 billion per year to keep this system alive,
to optimize the profit of maybe 500 Mega Company’s
who are today also
the decision makers in the world.
_________________
Green, circular and low carbon!
Shanghai, the city …
‘Living the city’ needs to change!
Located in Delta’s …
The City!
It is all about water, energy, mobility and food!
Sustainability and collaborative consumption are key to the urban society.
The shared economy starts in the city: Vandebron, Uber, Snappcar, Airbnb
Plaatje zonnepanelen
Plaatje electrisch rijden
The City!
We can not solve the World Food Problem with only High Tech Solutions!
There is more to the World of Food …
It is about local economic development, employment, value creation,
develop knowledge, social communities, shared economy, joy!
Plaatje zonnepanelen
Plaatje electrisch rijden
The City!
Mass Participation will become more important than Mass Consumption.
People want to play the game by themselves. No Passive Consumers.
Denk in patronen niet in mensen
Big data!
…
New technological breakthroughs (www.techcast.org):
2015: Breakthrough telemedicine
2017: Market breakthrough Nanotechnology
2020: Breakthrough Smart Robots
2025: Solar-energy!
Bron: De wereld breekt open – Wim de Ridder
Boek pagina 88
So what about cultivation 4.0
‘Hoogeland’
Optimal use of energy
(source: DWA)
SMART POLDER
energy from water
BLUERISE
ocean thermal energy
PHOTANOL
energy from bacteria
SUNFLOAT
floating solar fields
Urban Farmers.com
Feeding the city
BrightBox
Grow chambers
SAEMANGEUM
South Korea
To do …
How to achieve sustainable growth
and profitability in a turbulent world?
SWOT analysis only lead to better mousetraps …
Disruptive trends that shape (or mess up) our future…
•
•
•
•
•
•
•
•
Globalisation
Everything is technology (Internet of Things)
Commodity World
The Mobile Wave (smartphones and tablets rule the world)
24/7 Economy
Social Disruption (new codes, ideologies, myths)
The power of powerful brands
Mini-nationals fighting multi-nationals
Most companies start changing too late…
Healthy
company
Need for action
29%
Large
Earnings
crisis
Scope for action
Small
Strategic
crisis
Structural
underperformance
54%
Examples strategic crisis
Underestimating new competitors
Uncontested assumptions about market/industry
Neglect of real and/or changing customer preferences
Neglect of new technological innovations e.g.
to optimize business processes
Neglect of disruptive trends that shape the future
Liquidity
crisis
17%
Bankruptcy
Time
Large
Small
Pro-active turnaround management needed to prevent trouble in the future
55
Source: Restructuring in Europe 2005 – Roland Berger Germany [amended by Adriaanse]
5 dominant categories of corporate decline
 Marketing /strategy
Behaviour towards market/environment
 Management
Sense of urgency and decision making
 Information
Management information systems and lack
of steering on financial parameters
 Efficiency
Fixed and variable costs out of control
and operational weaknesses
 Economy
Uncontrollable external pressure
Most found?
Crash Course …
Thank You!
Creating a
Climate for
Growth