05707 Why RM Comm Broch - RE/MAX Delta Group, Inc.

Anguilla
Antigua
Argentina
Aruba
Australia
Austria
Bahamas
Czech Republic
Bahrain
Denmark
Belgium
Dominican Republic
Belize
England
Bonaire
France
Botswana
Germany
Ireland
Mexico
Panama
South Africa
Turks & Caicos
Canada
Greece
Israel
Namibia
Portugal
Spain
United Arab Emirates
Cayman Islands
Grenada
Italy
Netherlands
Puerto Rico
St. Kitts & Nevis
United States
Chile
Guam
Lebanon
New Zealand
Qatar
St. Maarten/St. Martín
U.S. Virgin Islands
Costa Rica
Guatemala
Luxembourg
Nicaragua
Saudi Arabia
Sweden
Venezuela
Croatia
Honduras
Malta
Northern Ireland
Scotland
Switzerland
Wales
Cyprus
Iceland
Mauritius
Norway
Singapore
Turkey
Zambia
RE/MAX has a presence in more than 60 countries and territories, and has been adding an average
of approximately four countries per year since 1992. RE/MAX Commercial brokerages, divisions or
Affiliates are operating in more than 1,200 markets in 21 countries and territories (in blue below).
Why join RE/MAX Commercial?
Answers from Dave Liniger
RE/MAX Chairman and Co-Founder
Q:
A:
When consumers think of RE/MAX, don’t they think
of homes?
It’s true that residential consumers associate the RE/MAX
brand primarily with residential real estate. But more
important, the brand represents experience, professionalism
and productivity – not just to consumers but across our industry.
The huge residential market has enabled the RE/MAX brand to
establish a universally recognized reputation that opens doors
anywhere in the world. But we’ve had commercial practitioners
from the very beginning – not just benefiting from the brand’s
reputation, but contributing to it. The true strength of the
RE/MAX brand comes with its well-deserved connection to
professionalism, not its association with any specific category,
whether that be relocation, luxury homes, investment or commercial – all areas in which RE/MAX holds market leadership
positions.
Q:
A:
But don’t commercial agents need a distinct image?
That’s exactly how RE/MAX Commercial is structured. We
have distinct commercial logos, signage and other support
materials – linked to the strength of the RE/MAX brand and
international referral network. Think of Mercedes-Benz. When
you see its distinctive symbol on a heavy-duty commercial truck,
what’s your first thought? Cars? Or quality? Your name on a
RE/MAX Commercial yard sign or business card sends the same
message.
Q:
A:
What good is it to be surrounded by so many residential agents – even if they are the industry’s best?
The RE/MAX system’s unique agent-to-agent referral
system creates a rich flow of residential-to-commercial
referrals – with many originating from our corporate-relocation
and luxury-home specialists. Of course, this isn’t just occurring
within individual offices. Much of this activity is
between geographic markets. More than anything,
RE/MAX is the industry’s most powerful referral
network, and this has proved to be especially
beneficial to our commercial practitioners.
Q:
High commission splits sound great,
but it’s not unusual to work a long
time to get a commercial deal to close
– so a monthly expense sounds a bit
intimidating.
A:
It’s true that the RE/MAX system is set
up for highly professional agents.
The system appeals to those who run their
business like a business and see the advantage of being able to precisely track and
plan around primarily flat expenses, while
retaining the maximum return on their
efforts. Specific arrangements, of course,
are worked out between the agent and
Broker/Owner. But the pattern we’ve seen
on our commercial side is the same as we’ve
seen with residential agents: quick adaptation
to the new structure and regret over not
having embraced it earlier. RE/MAX ultimately
made things better for all residential agents,
no matter who they work with. We’re now
having the same impact on the commercial
side – especially with the Internet doing
so much to empower the individual commercial practitioner. It’s likely that your
position will improve because of RE/MAX –
whether you join or not. The real question
isn’t,“Why RE/MAX?” It’s,“How long do you
want to wait?”
WHY JOIN RE/MAX COMMERCIAL?
Reason #10: Be in business for yourself, but not by yourself.
RE/MAX Commercial professionals enjoy the entrepreneurial advantages of being in business
for themselves, while benefiting from the support of a top-quality office, an expansive
international network and a highly reputable brand.
If you’ve ever thought of building your own real estate business based on the industry’s best
systems and support, you owe it to yourself to take a closer look at RE/MAX Commercial.
Reason #9: RE/MAX knows its customer: You.
At RE/MAX we don’t spend our time trying to think of new ways to position ourselves between
you and your clients. Our goal is to enable you to achieve greater success than you might
otherwise achieve. Along the way, we never lose sight of the fact that it is your success.
We exist to help you attract business and nurture the personal relationships that enable you to
keep that business. Our only customer is you. Your customers are yours. It’s not the norm in
commercial real estate. But it makes the best sense for serious commercial professionals.
Reason #8: RE/MAX tech tools work.
RE/MAX Associates have free access to CCIMNet’s comprehensive commercial-listing
management software, CIE Manager. Via this online tool, all RE/MAX commercial listings post
at no charge to the members area of CCIMNet and to the public remax.com – a top placer in
“commercial real estate” searches.
Associates also have RE/MAX Mainstreet – a free members-only extranet with message boards,
industry links, marketing materials and customizable Web-site templates. There’s also access to
demographic reports, aerial photos, site-analysis tools, financial software, transaction
monitoring, and flash presentation templates.
It all adds up to the equivalent of a full back-office tech staff – except you’re always in control.
“Let’s be honest. Although I worked for a good company, I still had to sell the company. With RE/MAX that problem is
gone. I just have to sell myself now. That eliminates half the work. Everybody knows RE/MAX.”
– Jasbir Walia, RE/MAX Mid Peninsula, San Mateo, Calif.
Joined RE/MAX Commercial in 1995
Reason #7: RE/MAX momentum is unstoppable.
The RE/MAX network has grown every month since its founding in January 1973. And RE/MAX
Commercial has played a critical role in that unrivaled growth.
There’s no stopping RE/MAX Commercial’s success in North America, Europe, Africa, Australia
and beyond. We have one of the largest contingents of commercial professionals in the world,
with 3,500 Associates in 1,200 markets across 21 countries and territories – all linked to a global
network of more than 100,000 top real estate professionals – on track to hit 150,000 in 2007.
Can your company provide 100,000 business contacts expanding at such a rate?
Reason #6: RE/MAX is committed to education.
Imagine working toward advanced designations such as the CCIM and receiving other training
in the comfort of your office or home – all through the convenience of the RE/MAX Satellite
Network.
No other real estate organization comes close to offering anything like it.
Our education focus also includes a commercial track at RE/MAX conventions as well as
regional and local seminars and online opportunities. And it isn’t basic training. The focus is
always on keeping career professionals in touch with the latest trends and changes.
Reason #5: A powerful, reputable and internationally known brand.
Quality. Professionalism. Experience. RE/MAX. They go together, whether you’re an industry
insider or a consumer.
The RE/MAX name and trademarks are among the most-recognized brands on the planet –
representing the best in commercial and residential real estate to those both in the industry
and out. For commercial professionals, this is a significant advantage. You don’t have to sell the
company – so you can focus on selling yourself.
Imagine your business card with “RE/MAX Commercial” on it. There’s no combination more
powerful.
“When I first heard about RE/MAX, I could tell it was different. People on the street don’t think of ‘RE/MAX Residential’
or ‘RE/MAX Commercial.’ They think of RE/MAX, period.”
– Richard Juge (CCIM, CIPS, SIOR), RE/MAX Commercial Brokers, New Orleans, La.
Joined RE/MAX Commercial in 1994
WHY JOIN RE/MAX COMMERCIAL?
Reason #4: Benefit from a truly global presence.
Since our global expansion began in earnest in 1992, the RE/MAX network has grown from
three countries to more than 55. We have a commercial real estate presence in 1,200 markets
in 21 countries and territories.
A growing number of RE/MAX offices in strategic markets are exclusively commercial, have
commercial divisions or include commercial professionals.
With commercial clients focused on returns, terms, property type and other issues not limited
by location, the ability to quickly connect with commercial expertise in markets across the
world is critical to the commercial professional’s success.
How real is your company’s global network?
Reason #3: Build your own teams.
Services needed by today’s commercial client don’t come from backroom number crunchers.
It takes fast-reacting teams of front-line professionals who know their markets and specialties
better than anyone. RE/MAX Commercial is built on that concept.
Can you quickly assemble the best resources available to effectively meet your clients’
acquisition or disposition needs? Or are you constantly maneuvering around stumbling blocks
created by backroom bureaucrats? Are your support services moving deals forward or just
generating fees? Are you in charge of your business?
Maybe it’s time to align with a network that supports your relationships with customers, clients
and team members instead of controlling them.
Reason #2: Link with the world’s most powerful referral network.
RE/MAX isn’t in the referral-fee business. We’re in the real estate agent business. With referrals,
that means connecting agents with one another as quickly and effectively as possible – and
then staying out of the way.
Detailed profiles in the RE/MAX Web Roster let you find ideal referral recipients – and ideally
position yourself to be found by others. More than 30 years in the making, the system is the
industry’s best, whether referrals are pure commercial, pure residential – or across divisions.
The system is agent-based and agent-controlled. Our job is just making sure it works smoothly.
How does your company do it?
Reason #1: Maximum commissions are just the beginning.
The core of the RE/MAX Concept looks simple but has proved impossible for others to
duplicate: The person doing the work (you) receives the maximum reward, and those
effectively supporting the work receive fair compensation.
Unfailing adherence to this powerful concept has brought the RE/MAX network 384
consecutive months of growth (and counting), more than 100,000 residential and commercial
Associates, over 5,400 offices and a presence in 55-plus countries. And we’re adding more than
10,000 Associates worldwide every year.
Other commercial and residential organizations are also adhering to their founding principles.
Who’s receiving their maximum rewards? How do their growth records look?
Make the next step in your career your best step ever.
Step up to RE/MAX Commercial.
RE/MAX
COMMERCIAL
COUNTRIES
& TERRITORIES
21
THE WORLD’S MOST POWERFUL REFERRAL NETWORK
MARKETS
1,200
COMMERCIAL
PROFESSIONALS
3,400
“Everybody sees the commercial listings on remax.com. It’s amazing. We converted to RE/MAX five years ago to be
part of the world’s largest referral network and to get the No. 1 name recognition in the market. We’re getting 25
percent of our business from referrals and remax.com. In September (2004), I closed a $3.5 million office-building sale
with a buyer referred to me by a RE/MAX Associate in California. We receive lots of California referrals, and the referrals
are always good – because RE/MAX agents are top professionals.”
CERTIFIED COMMERCIAL
INVESTMENT MEMBERS
(Candidates and Designees)
More than 500
– Alon Ventura (CCIM), RE/MAX Commercial Professionals, Las Vegas, Nev.
Joined RE/MAX Commercial in 2000
Copyright © 2005 by RE/MAX International, Inc. All rights reserved. RE/MAX International
is an Equal Opportunity Employer and supports the Fair Housing Act. Each RE/MAX®
Office is independently owned and operated. 80-2059 (05707)
Around the world
with RE/MAX Commercial