March 22 - 26, 2017 • Seaport World Trade Center, Boston www

Exhibit at the New England’s
largest Flower & Garden Show!
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Once again, spring will bloom early at Boston’s
Seaport World Trade Center. New Englanders will flock
to be delighted and inspired by eye-popping colors and
breathtaking garden displays. Cultivate new customers
for your products and services!
The Boston Flower & Garden Show is the ideal
sales and marketing opportunity for:
✿ Horticulture:
Plants, seeds, bulbs, cut flowers, herbs, trees
✿ Garden Products & Services:
Containers, tools, gloves, fencing, sheds, greenhouses,
furniture, statuary, irrigation, landscapers, hardscape products,
green & sustainable products
✿ Botanical Décor & Artwork:
Floral or horticultural-related accessories, outdoor art,
paintings & photographs, glass, pottery, dried flowers, wreaths
✿ Garden & Floral Accessories:
Garden shoes, floral accessories, hats and gardening bags
Call Now to Exhibit!
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Cultivate new customers
in only 5 days
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Sell directly to your
target audience!
Inspired by the beautiful, fragrant garden
displays, our attendees blossom into
SHOPPERS. The Garden Marketplace
provides visitors exactly what they expectthe ultimate horticultural and gardening
shopping experience with a vast selection
of products and services.
The show’s
60,000 attendees are:
81% female
55% married
77% homeowners
35% annual household
income over $100,000
83% age 35+
77% spend 3 hours or more
at the Show
61% returning attendees
82% make purchases
at the Show
“This was a WONDERFUL Show!
Management was excellent and sales
were great! I do many shows a year
and this ranks in the very top, perhaps
#1! We did the Orchid Show, RI Flower
Show, Philadelphia Flower Show, and
this was by far the best and definitely
had the loveliest flowers. A wellrun show is most appreciated by all
vendors!”
90%
of last year’s
exhibitors said
the show provided
their target market.
— Judith Stiles, Judith Stiles Designs
This was my best flower show in all the
years I’ve participated! Everyone was
extremely helpful. Load-in and load-out
couldn’t have been easier. Everything came
together in a wonderful way. Thank you to
all of the staff!”
92%
of last year’s
exhibitors plan to
exhibit again in
2017.
— Mathilde Duffy, Mathilde Duffy,
Drawings of Flowers
Great space, and results were fantastic!
This is by far the best Show that we do!”
— David Marathas, Modern Landscaping
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“The Show attracted a very good crowd!
The quality of the garden displays,
selection of vendors and people
attending were all excellent!”
– Elvin Floyd, EF International “Attendance was consistent. This Show
is well known and well marketed!”
— Michael Toft,
Simply Safer Premium Lawn Care
83%
of exhibitors were
“very satisfied” with
the level of sales or
leads generated at
the show.
“Performance in this Flower Show exceeds my return on time/money/energy investment
against any other distribution channel- and I have fun!”
—Catherine DeBease, Apropos Conversation Shoes
March 22 - 26, 2017
Seaport World Trade Center,
Boston
Show Hours:
Wednesday & Thursday:
10:00 AM to 8:00 PM
Friday & Saturday:
10:00 AM to 9:00 PM
Sunday: 10:00AM to 6:00PM
Move-In:
Monday, March 20 (drive in allowed)
Tuesday, March 21 (hand carry only)
Specific move-in times are assigned
according to space location
The floor plan gives vendors a
distinct selling advantage, having
been specifically designed to create
pathways that pull attendees throughout
the entire hall. Upon entering the show,
visitors are greeted with an elegant
presentation of landscaped gardens
running the full length of the hall. Mixed
amongst the gardens are professional
florist and edible garden displays,
as well as audience participation
areas. Amateur floral and horticultural
competitions are staged in a connected
ballroom, and special events, lectures
and demonstrations complete the
show floor. This year’s show theme is
“Superheroes of the Garden.”
Maximum promotion
generates high yields!
To generate strong attendance, effective promotion is essential. All forms of media
are utilized to reach the show’s target audience, with a marketing campaign that
garners over 17.5 million ad impressions and more than 160 “media hits” from
broadcast, print and online news outlets. Advance ticket purchases are constantly
encouraged.
Sponsored by
✿ DIGITAL
✿ TELEVISION
In addition to www.BostonFlowerShow.comprominent in all promotion- the show’s
strong online presence continues to grow
by employing the power of the internet,
such as social media, e-newsletter blasts
and social networking sites.
:30 and :15 commercial spots will air
on broadcast television stations. News
reports from local affiliates will continue
throughout the 5-day event.
✿ PRINT
From the Boston Globe to local
suburban papers, the region will be
blanketed with print advertisements.
Additional pre-show news and editorial
coverage also builds event awareness.
✿ RADIO
The airwaves will be saturated with
commercial spots and on-air giveaways
and promotions.
✿ OUTDOOR
Commuters will be reminded of the
show through strategically purchased
billboards alongside major Metro-Boston
traffic arteries.
We Grow Events!
Paragon Group knows New England… and New England knows Paragon
as the region’s premier full-service event producer. From the New
England International Auto Show and the Boston RV & Camping Expo, to
the Boston Flower & Garden Show and the National Golf Expo, Paragon
Group has a reputation and distinguished track record for developing,
marketing and operating exceptional first-class events and experiences.
We grow businesses! Learn more at www.ParagonExpo.com.
PLAN NOW TO EXHIBIT!
Megan Berridge, Sales Manager • [email protected]
Paragon Group, Inc.
197 First Avenue, Suite 150, Needham, MA 02494
T: 781-343-1562 • F: 781-453-0407
www.BostonFlowerShow.com