Onalytica - Sponsors at the Rio 2016 Olympics Top 100 Influencers

Transcription

Onalytica - Sponsors at the Rio 2016 Olympics Top 100 Influencers
SPONSORS AT THE
RIO 2016 OLYMPICS
TOP 100 INFLUENCERS
AND BRANDS
inside
Methodology
Comparison
Network Maps
Top 100 Lists
i
Key Insights
methodology
The PageRank based methodology we use to extract
influencers on a particular topic (tweets mentioning
Rio2016 OR Olympics AND Coca-Cola OR Atos OR
Bridgestone OR Dow OR GE OR Macdonalds OR
Omega OR Panasonic OR P&G OR Samsung OR VISA
OR Bradesco OR Correios OR NET OR CLARO OR
Embratel OR Nissan OR Aliansce OR ApexBrasil OR
Cisco OR Estácio OR EY OR Globo OR Sadia OR Qualy
OR Skol OR Latam OR 361 in this case) takes into
account the number and quality of contextual references
that a user receives. These calculations also take into
account a user's relevance (number of tweets on
topic), reach (number of followers) and reference
(how often they appear in Twitter lists).
If you want to learn more, please read our article that
outlines influencer identification.
take me there
B
BIG
the
data
5
90
days
101,596
tweets
81,485
engaged users
73,441
engaged tweets
Interactions between sponsors influencers and
brands at the Rio 2016 Olympics
This map was created using our Influencer Relationship Management software.
Learn More
Interactions between sponsors, influencers and
brands at the Rio 2016 Olympics
This map was created using our Influencer Relationship Management software.
Learn More
Individuals
Top 100
How do they stack up?
INDIVIDUALS - TOP 25
Usain St. Leo Bolt
Ashton Eaton
BrianneTheisen-Eaton
Thiely
Norival Corrêa da Fo
Missy Franklin
Ricardo Nester
John Legere
Alessandra Ambrosio
Giovanne
helio de la peña
Whindersson
Míriam Leitao.com
Buzz Aldrin
Dinho
Antonio Santos
O Amor é Lindo!
Nao Salvo
Sinval
Mariana Pajon
Gerardo Lara
fabricio moraes
Fernando Palomo
Real Marsha Wright
Elisa Santilli
0
20
40
60
80
Normalised PageRank
100
INDIVIDUALS 1 - 50
Rank
Name
Twitter Handle
Influencer Score
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Usain St. Leo Bolt
Ashton Eaton
BrianneTheisen-Eaton
Thiely
Norival Corrêa da Fo
Missy Franklin
Ricardo Nester
John Legere
Alessandra Ambrosio
Giovanne
helio de la peña
Whindersson
Míriam Leitao.com
Buzz Aldrin
Dinho
Antonio Santos
O Amor é Lindo!
Nao Salvo
Sinval
Mariana Pajon
Gerardo Lara
fabricio moraes
Fernando Palomo
Real Marsha Wright
Elisa Santilli
Raphael Costa
Víctor Hugo Morales
Edicarlo
Christian Blanco
Viviane Araujo
Carlos Montero
Marcio Oliveira
Gonzaga
Gui
Ruhani Rabin
Evan Kirstel
Loren Ridinger
Francisco Pinheiro
Bebeto
Rosinha
Greg Wyshynski
Dean Anthony Gratton
Debra Ruh
Leonardo Balmant
Lucas
Christopher Danvers
Lisa Pattenden
Jorge Hernán Peláez
Ursula Morgenstern
Kelly GB
usainbolt
AshtonJEaton
btheiseneaton
somerhIdr
norivalncfrj
missyfranklin
NesterTweets
JohnLegere
AngelAlessandra
TeamRealitysBR
lapena
whindersson
MiriamLeitaoCom
TheRealBuzz
dinhoaugustto
akwyz
grokiw
naosalvo
BrazAlmeida
marianapajon
GLaraLopez
fabriciomoraes9
Palomo_ESPN
marshawright
esantilli
raphaelscostarj
VHMok
EdicarloDos
Chris_BlancoS
Araujovivianne
monterocnn
oliveiraMarcio
10gonzaga
Aguinaldinho
ruhanirabin
evankirstel
lorenridinger
innoFPinheiro
bebeto7
Rossinnhaa
wyshynski
grattonboy
debraruh
Leo_Balmant
pqpvoces
kingofpayments
London_Lady
jhpelaez
u_morgen
GKellyGBernardo
100.00
25.50
24.91
17.24
15.39
13.33
8.91
8.65
8.62
8.47
8.45
8.42
7.92
7.64
7.11
6.89
6.65
6.54
6.25
5.92
5.90
5.60
5.52
5.39
5.27
5.05
5.02
4.38
4.23
4.11
4.07
4.06
3.96
3.92
3.88
3.88
3.75
3.70
3.60
3.53
3.39
3.32
3.32
3.31
3.29
3.27
3.22
3.19
3.14
3.08
INDIVIDUALS 51-100
Rank
Name
Twitter Handle
Influencer Score
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
lucianopotter
Leo Naves
Angela Ruggiero
Gabriel
Sarah-pearl Bokobza
SCH Consulting
Larissa
Anita Arvani
Mauricio Stycer
celsodossi
André Trigueiro
PAUL X BROW
Chico Barney
Cameron McEvoy
Kelly
Meryl Davis
Cuba Sin Fronteras
Lawrence Dallaglio
Ricardo S
Jaqueline Carvalho
Maria Victoria Alves
NIKOLA KARABATIC
Mariana Belém
Sébastien Mugnier
Leo Burnett
Paola Longoria Lopez
Rob Harris
Ina Fried
Alejandra Benitez R
Charlie White
Marc R Gagné MAPP
Bruce Bowen
Barry Glendenning
Juan Pablo Sorin
Loira Reaça
The Associated Press
Gloria Law
sportingintelligence
Jawn Murray
José Ilan
Paulo Del Picchia
Simon Romero
Vitor Santos
Loïc Baudry
ANGELA Mª DA SILVA
flaviofachel
James Smith
Oscar A Jofre Jr.
Mark Hillary
Thalita Lippi
lucianopotter
LeoNavesOficial
AngelaRuggiero
GabrielCEC01
SarahPearl_B
StephenHoltzman
La_nog25
anitarvani
mauriciostycer
celsodossi
andretrig
PaulXbrow2
chicobarney
CameronMcEvoy
OriginalOffers
Meryl_Davis
CubaSinFrontera
dallaglio8
RickSouza
jaquelinevolei
MaryVicky2005
NKARABATIC
MarianaBelem
smugnier
LeoBurnett
paolongoria
RobHarris
inafried
BenitezVEN
CharlieaWhite
OttLegalRebels
Bowen12
bglendenning
jpsorin6
Uma_Brasileira
AssociatedPress
Law1Gloria
sportingintel
JawnMurray
joseilan
ppicchia
viaSimonRomero
jornalistavitor
LoicBaudry
sylmargel
flaviofachel
Goutho1
oscarjofre
markhillary
thalitalippi
3.05
2.99
2.98
2.92
2.91
2.87
2.84
2.81
2.80
2.80
2.70
2.70
2.62
2.61
2.60
2.58
2.58
2.50
2.49
2.49
2.48
2.44
2.44
2.40
2.38
2.32
2.29
2.25
2.19
2.18
2.13
2.12
2.10
2.08
2.08
2.06
2.06
2.04
2.04
1.86
1.85
1.82
1.77
1.71
1.65
1.60
1.58
1.53
1.51
1.46
Brands
Top 100
How do they stack up?
BRANDS - TOP 25
Mashable
TechCrunch
Visa
Globo
Bloomberg
G1
Claro Brasil
Rio 2016
The Verge
Ad Age
China Xinhua News
Meridiano
Mundo Deportivo
MedioTiempo
UOL Notícias
Diario Olé
Adweek
LATAM Brasil
Atos
LA F.m.
Jovem Pan
MarketingDirecto.com
Panasonic Corp.
ZDNet
Jornal Extra
0
20
40
60
80
Normalised PageRank
100
BRANDS 1 - 50
Rank
Name
Twitter Handle
Influencer Score
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Mashable
TechCrunch
Visa
Globo
Bloomberg
G1
Claro Brasil
Rio 2016
The Verge
Ad Age
China Xinhua News
Meridiano
Mundo Deportivo
MedioTiempo
UOL Notícias
Diario Olé
Adweek
LATAM Brasil
Atos
LA F.m.
Jovem Pan
MarketingDirecto.com
Panasonic Corp.
ZDNet
Jornal Extra
Citizen TV Kenya
Campaign: Brands
Claro Sports
Mashable Business
UOL Esporte
EY
GE Healthcare
Panasonic USA
The Drum
Claro Perú
Marketing Week Mag
WITNESS
Strategies
GE Aviation
Portal Brasil
StartUpNews
Campaign
Ohio Digital
Brasil 2016
Creativity Editors
OMEGA Watches
Reforma Moda!
MSN Brasil
Down Goes Brown
Uno TV
mashable
TechCrunch
Visa
RedeGlobo
business
g1
ClaroBrasil
Rio2016
verge
adage
XHNews
MeridianoTV
mundodeportivo
mediotiempo
UOLNoticias
DiarioOle
Adweek
LATAM_BRA
Atos
lafm
radiojovempan
mkdirecto
panasonic
ZDNet
jornalextra
citizentvkenya
MarketingUK
ClaroSports
mashbusiness
UOLEsporte
EYnews
GEHealthcare
PanasonicUSA
TheDrum
ClaroPeru
MarketingWeekEd
witnessorg
strategies1
GEAviation
portalbrasil
StartUpRealTime
Campaignmag
Ohio_Digital
Brasil2016
creativitymag
omegawatches
modareforma
portalMSN
DownGoesBrown
UnoNoticias
100.00
86.54
77.60
41.55
40.56
40.24
38.42
31.76
29.56
25.49
25.06
23.12
20.11
18.51
17.84
17.18
16.98
15.20
14.93
14.77
13.71
13.14
12.28
12.11
11.64
11.16
11.12
10.80
10.13
10.04
9.91
9.68
9.29
9.16
8.71
8.61
8.07
8.00
7.85
7.78
7.63
7.19
6.95
6.86
6.83
6.70
5.94
5.73
5.71
5.46
BRANDS 51-100
Rank
Name
Twitter Handle
Influencer Score
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
VisaNews
Booooooom
Blue Planet Society
Nexus Informática
FC Barcelona Fl
Bridgestone
Thrillist
SimplisticPro
Runner's World
BitcoinAgile
Ministério da Defesa
ForbesLife
Agence France-Presse
The_News_DIVA
Marketing Esportivo
Olympics_Rio
Portal O Tempo
Sphera Sports
SEM SEO PPC RTB
Emarketing.fr
Business News
Love of Sports
FM Fútbol Mundial
Perseus
SportTechie
PRWeek UK
World News Report
Event magazine
VICE Sports
Arsenal News
ConciergeQ
Publicis Groupe
Primal
Marco Gomes
Dow
Unify
I Love My Gear
Around the Rings
Web's Eye View
Stuff.tv
Clio Awards
Syllvayrttonn
Cork Now
CRM_CWS_Cloud
Super TechStuff
Plus10
Ohh Social Media
Botafogo News
Cork Digital Hub
ROCify
VisaNews
Booooooom
Seasaver
nexusgrado
FCBarcelonaFl
Bridgestone
Thrillist
simplisticpro
runners_es
bitcoinagile
DefesaGovBr
ForbesLife
AFPespanol
The_News_DIVA
mkt_esportivo
OlympicRio016
otempo
SpheraSports
_SEM
Emarketing_fr
BusinessNewzzz
shockfruit
fmfutbolmundial
MindGame_by_v2k
SportTechie
prweekuknews
robinsnewswire
Eventmagazine
VICESports
ArsenalNewsUK
ConciergeQ
PublicisGroupe
Primal
marcogomes
DowChemical
UnifyCo
ilovemygear
AroundTheRings
ExploreWeb2dot0
StuffTV
ClioAwards
airton_silva91
CorkNowMagazine
CRM_CWS_Cloud
SuperTechStuff
plus10io
OhhSocialMedia
BotafogoNews
CorkDigital
ROCify
5.41
5.29
5.21
5.15
4.99
4.96
4.86
4.84
4.77
4.75
4.75
4.55
4.50
4.47
4.45
4.26
4.24
4.19
4.15
4.13
4.12
4.09
3.98
3.97
3.93
3.88
3.88
3.83
3.78
3.70
3.70
3.69
3.64
3.60
3.58
3.37
3.26
3.20
3.00
2.98
2.98
2.97
2.94
2.89
2.81
2.78
2.73
2.72
2.72
2.67
Check out all of our influencer lists on the Onalytica Blog
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B2BMarketing
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Big Data
visit the blog
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