Recap 01

LLP Senegal Launch
Recap
troduc)on*
Wednesday#May#7,#2014,#the#NBA#and#the#U.S.#Agency#for#Interna?onal#Development#(USAID)#launched#‘Live,&Learn&a
,’#a#new#partnership#that#will#include#a#comprehensive#basketballNbased#youth#development#program#aimed#at#using
es#of#the#game#including#leadership,#character#and#teamwork#to#promote#youth#development#and#ci?zenship#to#boy
girls#between#the#ages#of#13#and#15#in#20#schools#in#Senegal.&#
Launch#ac?vi?es#began#on#Tuesday#with#an#evening#recep?on#hosted#by#US#Ambassador#to#Senegal#Lewis#Lukens#at
dence.##
program#itself#then#?pped#off#on#Wednesday#at#the#John#F.#Kennedy#High#School#in#Dakar,#Senegal,#with#a#launch#ev
#newly#renovated#basketball#court#featuring#dignitaries#from#USAID,#NBA#Africa,#the#Senegalese#Basketball#Federa?o
Senegalese#Ministries#of#Youth,#Sports,#and#Educa?on#and#the#SEED#(Sport,#Educa?on#&#Economic#Development)#
ect.#
r#85#local#children#from#par?cipa?ng#schools#were#then#put#through#their#paces#in#a#series#of#clinics#under#the#expert
age#of#Minnesota#Timberwolves#forward#and#SEED#Project#alumnus#Gorgui#Dieng#together#with#WNBA#Legend#and#
w#Senegalese#na?ve#Astou#Ndiaye.#ThirtyNfive#local#coaches#facilitated#the#onNcourt#skills#ac?vi?es#and#received#
hing#cer?ficates.##
he#launch,#a#press#conference#was#conducted#which#was#abended#by#33#journalists#represen?ng#29#media#outlets.#
S*Ambassador’s*Evening*Recep)on*
Ambassador#to#Senegal#Lewis#Lukens#welcomes#
madou#Gallo#Fall#to#his#residence#
Franck#Traore,#Amadou#Gallo#Fall,#Astou#Diaye#and#Mohamed#Niang#
S*Ambassador’s*Evening*Recep)on*
Taylor,#Clay#Doherty#and#Susan#Fine##
Commissioner#Lewis#Lukens#welcomes#Romola#Ratnam#from
SEED#Project##
S*Ambassador’s*Evening*Recep)on*
ul#Basile,#Mohamed#Nieng,#Tom#Delaney,#Mori#Taheripour,#Gorgui#Dieng,#Lewis#Lukens,#Amadou#Gallo#Fall,#Astou#Ndiaye,#Susan#Fin
Meek###
he*Launch*
m#Delaney#Senior#Deputy#Assistant#Administrator,#
ica,#USAID#
Amadou#Gallo#Fall,#NBA#VP#and#Managing#Director#for#Africa#
he*Launch*
hamed#Nieng,#Execu?ve#Director#of#SEED#Project#
Fatou#Sarr,#JFK#High#School#Principal##
he*Launch*
igne#Mboup,#President#of#the#Senegalese#Basketball#
era?on#
Mbaguick#Ndiaye,#Senegalese#Sports#Minister#
n*Court*Ac)on*–*Basketball*Clinic*
ui#Dieng#leads#the#kids#in#a#stretching#exercise#
John#F#Kennedy#kids#conduct#some#passing#drills#
n*Court*Ac)on*–*Basketball*Clinic*
n#F#Kennedy#kids#huddle#before#the#online#ac?on#
Astou#Ndiaye#shares#some#dribbling#and#passing#tricks#with#the#kids#
edia*Interac)on*
adou#Gallo#Fall#addresses#the#media#
Gorgui#Dieng#fields#some#ques?ons#from#the#media#
edia*Interac)on*
mer#NBA#star#Boniface#Ndong#is#interviewed#
Astou#Ndiaye#conducts#media#interviews##
edia*Coverage*
#24#
APS#
edia*Coverage*
ar#Actu#
Le#Soleil#
edia*Coverage*
FM#
Rondelleplus#
edia*Coverage*
hiosport#
SuperSoprt#
edia*Coverage*
P#Digital#
USAID#
edia*Coverage*
Africa.com#
WN.com#
edia*Coverage*
rica#Punch#
Inagist#
edia*Coverage*
oz#
Africa#News#Hub#
edia*Coverage*
tactor#
Africa.com#
Pump#
Africa#News#Desk#
edia*Coverage*
en360#
Rewmi#
edia*Coverage*
uo?dien#
Sport#Senegal#
edia*Coverage*
ibune#
Sud#quo?dien#
edia*Coverage*
ort#Senegal#
RTS#
Sud#quo?dian#
edia*Coverage*
mi#
Sport#Senegal#
edia*Coverage*
ix#
The*Launch*of*the*Live,*Learn*and*Play*Program*also
broadcast*on*the*following*TV*and*radio*sta)ons:*
TV*
•  RTS#–#TV#
•  TFM#–#TV#
•  Sen#TV#
•  APA#News#–#TV#
•  Mourchind#–#TV#
•  2#STV#
•  RDV#
•  Africable#TV#
#
Radio*
•  SENE#FM#
•  Rewmi#FM#
•  RSI#Radio#
•  Sud#FM#
•  RTS#Radio#
•  TFM#
•  GFM#
•  RFM#
•  ZIK#FM#
#
edia*Coverage*
ial*Media*
Thank You