the 2011 ADDY® Awards

Transcription

the 2011 ADDY® Awards
GREAT
IDEAS
CAN COME FROM
ANYWHERE.
2011 ADDY AWARDS Gala
Hyatt Regency Downtown
Saturday, February 12, 2011
LEXINGTON
www.aaflexington.com
From one winner to another…
Congratulations.
LoversLeapWine.com
502.839.1299
Welcome to the 2011 ADDY® Awards
First and foremost, I would like to congratulate all of this year’s ADDY® recipients. Each year I am amazed by
the amount of creative talent living right here in Lexington, Ky. This, to me, is the message of ―Great Ideas
Can Come From Anywhere‖.
In 2010, the Board of Directors for the Lexington Advertising Club made the decision to rebrand the organization as AAF Lexington. The Lexington Advertising Club has long been an affiliate of the American Advertising
Federation. For more than 60 years, members of the Ad Club have gained all the benefits of joining their national trade organization. The only problem, many professionals in the local advertising community didn’t realize it. With a new push at the National level to build better communication and expand on member benefits,
the Board of Directors felt there to be no better time to build a stronger tie to our national brand, the AAF.
When AAF National came out with this year’s theme for the ADDY® Awards we immediately adopted the
theme as our own. ―Great Ideas Can Come From Anywhere‖ is a powerful theme that can be interpreted in
numerous ways. For some, this message refers to the source of inspiration and for others the message itself
is the inspiration. The ADDYs are a national competition recognizing excellence in the art of advertising. Top
winners at the Local level move on to the District level then have the chance to move to the National level.
Suddenly, the creative from a small agency in Lexington, Ky., can be judged along side work from top advertising agencies across the country – imagine if that work was yours!
Thank you to all who entered this year’s competition. Congratulations to the winners. Best of luck to those
moving on to the District level.
May new clients and new ideas continue to inspire us all to produce amazing creative throughout 2011 – and
enter the ADDYs again next year!
All the best,
Deborah L. Williams
2010-2011 President
AAF Lexington
I must start with a BIG congratulations to ALL ADDY® Award recipients. Each of you have something to be very
proud of as you have achieved an award of excellence from your advertising peers.
I have had a great experience working on the ADDYs from beginning to end. I have been able to visit with
some amazing people from the Bluegrass, Tennessee and North Carolina. Much appreciation goes out to the
wonderful judges that gave their time to make our awards happen.
I could not have pulled this off without the help of the AAF Lexington Board of Directors as well as many other
volunteers.
As an added Member Benefit, we will be offering Judges comments to any member that wishes to request
them. If you are not a member, you can still get your comments...just join.
Sincerely,
Cheri McMullin
2010-2011 VP ADDYs
AAF Lexington
3
Judge 1 — Jeremy Mansfield
Jeremy Mansfield, Creative Director at Brand Aid Design Co., is an online marketer who has a passion for
firing up brands with technologies and online marketing campaigns that are simple, clear and focused on
results. A native of Hendersonville, TN, Jeremy attended the University of Tennessee at Knoxville where he
received his Bachelor’s of Fine Arts in Graphic Design. He is an active member of the American Advertising
Federation, having received numerous Addy's for his design firm's creative work. He also is the recipient of
multiple W3 Awards, Web Marketing Association Awards and an International WEBBY Award. Outside of
his professional network, Jeremy is actively involved in Leadership Sumner, The Heritage Foundation and
Sumner United for Responsible Government.
[email protected] | PO Box 280956, Nashville, TN 37228
704.807.4047 (phone) | 615.851.7002 (fax)
Judge 2 — Susie Norris
Susie, an East Tennessee native, returned from New York and Atlanta to Knoxville, Tenn. Prior to starting
Orange Apple Branding, Susie was the Creative Director for a prominent marketing firm in Knoxville. In addition, she has experience in account management, art direction and graphic design from firms like McCann
Erickson NY and Lorenc & Yoo Design in Atlanta. Susie has worked with diverse clients including HGTV,
Sony Ericson, Opryland Gaylord Hotels and Wycliffe Bible Translators. She has also partnered with nonprofits like FISH Hospitality Pantries and the Cerebral Palsy Center. Norris received a B.A. in Journalism,
with a concentration in Advertising from the University of Memphis and a Graphic Design degree from the
Portfolio Center in Atlanta.
[email protected] | 2575 Willow Point Way, Ste 211 | Knoxville, TN 37931
865.381.0903 (phone) | 865.406.7558 (cell) | 866.833.3136 (fax)
Judge 3 — Kara Hollinger
Kara is a Midwesterner-turned-Southerner. She is experienced, enthusiastic and creates original designs
that fit within any budget. Born and raised in Indiana, she studied graphic design and photography at Purdue University. Soon after graduation she made the move to Charlotte and fell in love with advertising. Kara
spent six years as an Art Director with Big Agencies including Ginger Griffin Marketing & Design and Corder
Philips. She strived to earn agency recognition, creative awards and, most importantly, happy clients. Eventually she got the guts to go out on her own, and the rest is history. Soon after Kara opened up her design
studio, she decided to start up 3pm Creative Group with a few other high-talent creative industry leaders.
3pm is a creative co-op and is designed to cater to clients needing more than just design - offering video,
copywriting, web and public relations. She is thrilled to offer award-winning design at a fraction of the cost
and none of the fuss. Her specialty is branding & identity, web design, marketing, advertising and making
clients into friends. (2009 - 2011) Addy's Chair
[email protected] | [email protected]
704-293-7490 (cell) | 704-919-1726 (office)
www.karahollinger.com | www.3pmcreativegroup.com
Master of Ceremonies — Sam Dick
Sam Dick has been on the air in the Lexington TV market for nearly 27-years on WKYT. He currently anchors the 5, 5:30, 6, and 11pm newscasts, M-F. Winner of four Emmys and two Edward R. Murrow Awards.
Recently he went public with the news he had prostate cancer, and aired reports on his diagnosis and surgery. Sam has been married to the love of his life for 15-years... Noelle Dick who is currently in sales at
WTVQ.
4
ADDY® ORDER FORM
If you would like to order additional trophies you may do so by filling out this reservation form.
Please use ONE FORM PER WINNING ENTRY. Make copies for multiple orders.
(DEADLINE FOR ORDERING IS APRIL , 2011)
_______________________________________________________________________________________
Your Name
_______________________________________________________________________________________
Agency or Entrant Name
_______________________________________________________________________________________
Address
_______________________________________________________________________________________
City
State
Zip
Phone
_______________________________________________________________________________________
Winning Entry Identification (ID Number, Client, Title, Description)
Quantity
Item
Price
Total
ADDY Trophies
$ 50. each
$
Judges’ Choice
$ 70. each
$
Tall ADDY
$ 70. each
$
Copywriting Excellence
$ 70. each
$
Best Art Direction
$ 70. each
$
Best of Show
$ 80. each
$
Gold ADDY Certificate
$ 10. each
$
Silver ADDY Certificate
$ 10. each
$
Bronze ADDY Certificate
$ 10. each
$
Total Order Amount
$
PAYMENT
CHECK (Made payable to AAF Lexington)
VISA/MASTERCARD (Sorry, we do not except American Express)
_________________________________________________________________________________________________________
Card #
Exp. Date
____________________________________________________________________________________
Name as it appears on Card
____________________________________________________________________________________
Authorized Signature
Mail Forms with payment to:
Lexington Advertising Club
Attn: ADDY Orders
Po Box 1815, Lexington, Kentucky 40588-1815
5
SALES PROMOTION
Debra Gibson, Writer
Bronze ADDY® Award
Entrant:
Midway College
Advertiser:
Midway College
Title:
Midway College Magazine
Credits:
Ellen Gregory, Editor
Emily Porter, Editor
Tim Jones, Art Director & Designer
John Lynch, Editorial
Thoroughbred Printing, Printer
Catalog
Silver ADDY® Award
Entrant:
Hammond Design
Advertiser:
Wickliffe Veterinary Pharmacy
Title:
2010 Compounding Catalog
Credits:
Kevin Webb, Designer
Grady Walter, Writer
Kelly Johns, Creative Director
Menu
Silver ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Thomas & King
Title:
Johnny's Bar Menu
Credits:
Christy Hiler, Account Planner
Jeff Hancock, Vice President/Creative Director
Dave Songstad, Senior Copywriter
Bronze ADDY® Award
Entrant:
Asphalt Institute
Advertiser:
Asphalt Institute
Title:
Asphalt Academy 2010-2011 Catalog
Credits:
Karen Embs, Member Services Manager
Brian Clark, Director of Marketing
and Membership
Lea Howard, Graphic Designer
Dana Minqua, Account Executive
Copy Express, Printer
Silver ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Thomas & King
Title:
Carino's Taste of Summer Menu
Credits:
Jeff Hancock, Creative Director
Christy Hiler, Account Planner
Dave Songstad, Senior Copywriter
Terri Studios, Photography
Daryl Thiery, Berman Printing
Sales Kit
Silver ADDY® Award
Entrant:
LARS Creative Studio
Advertiser:
American Accents
Title:
American Accents 2011 Catalog
Credits:
Wade Larson, Art Director
Wade Larson, Photographer
The Hennegan Company, Printer
Packaging
Gold ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
AGE International
1 Advertiser:
Title:
Blanton's Packaging
Credits:
Paul Blodgett, Director, Creative Services
Jason Kaufmann, Art Director
Christy Hiler, Account Planner
Lee Thomas Photography, Photgrapher
Debbie Shacklette, Neff Packaging Solutions
Silver ADDY® Award
Entrant:
Noe Design
Advertiser:
Center for Rural Development
Title:
Center for Rural Development Focus Area
and Facilities Brochures
Credits:
Michael Cornett, Project Manager, Copywriter
Mary Hemlepp, Concept Development, Project
Coordinator
Nancy Wiser, Concept Development, Project
Coordinator
Trish Noe, Concept Development, Designer
Martin Graphics, Printer
Silver ADDY® Award
Entrant:
Slone + Company Advertising
Advertiser:
Greenbrier Golf & Country Club
Title:
Greenbrier Golf & Country Club Sales Kit
Credits:
Patti Slone, Creative Director
Andrew Fore Photography, Photographer
Kelly Williams, Copywriter
Kristin Haughton, Copywriter
Copy Express, Printer
Bronze ADDY® Award
Entrant:
Big Ass Fans
Advertiser:
Big Ass Fans
Title:
Product Placement Package
Credits:
Sherrell Watson, Project Manager
Jennifer Simanek, Project Manager
Chris Barnes, Creative Director, Designer
Charles Anderson, Copywriter
Accuprint, Printer
Newsletter
6
Silver ADDY® Award
Entrant:
KET
Advertiser:
KET, Enterprise Division
Title:
KET Adult Learning Newsletter, Spring 2010
Credits:
Margaret Townsley, Producer
Trish Noe, Designer
Packaging Campaign
Gold ADDY® Award
Entrant:
Alltech
Alltech
2 Advertiser:
Title:
KY Ale Packaging
Credits:
Derek Melvin, Graphic Designer
1
2
Point-of-Purchase
Silver ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Buffalo Trace Distillery
Title:
Buffalo Trace Derby Big Shot Table Tent
Credits:
Paul Blodgett, Director of Interactive Services
Jason Kaufmann, Art Director
Steve Broderson, Copywriter
Chris McNamara, Vice President / Account
Planner
Lacy Reinhold, Assistant Account Planner
Point-of-Purchase
Silver ADDY® Award
Entrant:
Multi-Craft
Advertiser:
Protective Life Insurance
Title:
Protective Life Insurance PRISM Mailbox
Credits:
Julie Moses, Art Director
Kathleen Ridecki, Designer
Multi-Craft, Printer
Trade Show Exhibit
Gold ADDY® Award
Alltech
3 Entrant:
Advertiser:
Alltech
Title:
Alltech Games Pavilion Tradeshow
Credits:
Derek Melvin, Graphic Designer
Ashley Davis, Global Design Manager
David Jones, Graphic Designer
Celeste McGarvey, Graphic Designer
Julie Fitzpatrick, Graphic Designer
Gold ADDY® Award
Alltech
4 Entrant:
Advertiser:
Alltech
Title:
LIFEFORCE Tradeshow
Credits:
David Jones, Graphic Designer
Laura Hadley, Marketing Manager
Brandon McBrayer, Tradeshow Manager
3
5
COLLATERAL MATERIAL
Stationery Package
Bronze ADDY® Award
Entrant:
Noe Design
Advertiser:
Center for Rural Development
Title:
Center for Rural Development Stationery
Credits:
Michael Cornett, Project Manager
Mary Hemlepp, Concept Development, Project
Coordinator
Nancy Wiser, Concept Development, Project
Coordinator
Trish Noe, Concept Development, Designer
Martin Graphics, Printer, Pocket Folder
Warner's Printing, Printer, Stationery
Annual Report, Color
Gold ADDY® Award
Asphalt Institute
5 Entrant:
Advertiser:
Asphalt Institute
Title:
Asphalt Institute 2009 Annual Report
Credits:
Brian Clark, Director of Marketing and
Membership
Karen Embs, Member Services Manager
Lea Howard, Graphic Designer
Dana Minqua, Account Executive
Copy Express, Printer
Brochure, Color
Gold ADDY® Award and Judges Choice 2
HinkleStudio
6 Entrant:
Advertiser:
Three Chimneys Farm
Title:
The Idea is Excellence
Credits:
Barbara Hinkle, Creative Director/Designer
Jen Roytz, Writer
Dale Brichta, Writer
Gemma Parenti, Graphic Designer
Lee Thomas, Photographer
Gold ADDY® Award
Entrant:
Alltech
7 Advertiser:
Alltech
Title:
Pearse Lyons Reserve brochure
Credits:
David Jones, Graphic Designer
Silver ADDY® Award
Entrant:
BAKER COMMUNICATIONS
Advertiser:
Lane's End
Title:
Lane's End Stallion Brochure
Credits:
Cindy Baker, Art Director
Maverick Ng, Graphic Designer
Joyce Fogleman, Copy Writer
4
6
7
Bronze ADDY® Award
Entrant:
University of Kentucky
Advertiser:
University of Kentucky
Title:
2010-2011 K Book
Credits:
Catherine Hayden, Design Specialist
Katy Bennett, Marketing Specialist
Kelley Bozeman, Director of Marketing
Nancy Stephens, Assistant Director of New
Student & Parent Program
K Book Editorial Board, Editors
Thoroughbred Printing, Printing
7
Gold ADDY® Award
A. Martin Design Studio
9 Entrant:
Advertiser:
The Asphalt Institute
Title:
Asphalt Magazine Redesign
Credits:
Adam Martin, Publication Designer
Brian Clark, Publisher
Kendal Butler, Senior Editor
Dwight Walker, P.E., Senior Contributing Editor
Cover
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser:
Asphalt Institute
Title:
Asphalt Magazine Fall 2010
Credits:
Kendal Butler, Senior Editor
Adam Martin, Graphic Designer
Brian Clark, Publisher
Book Design
Bronze ADDY® Award
Entrant:
Kentucky Monthly
Advertiser:
Kentucky Monthly
Title:
March 2010 Kentucky Monthly
Credits:
Kelli Schreiber, Art Director and Designer
Steve Cole, Photographer
Amanda Hervey, Creative Director
Patricia Ranft, Associate Editor
Stephen Vest, Publisher and Editor
Publishers Press, Printer
Gold ADDY® Award
Preston-Osborne
10 Entrant:
Advertiser:
University of Kentucky College of Medicine
Title:
50th Anniversary Retrospective Book
Credits:
Bill Michul, Designer/Art Director
David Caldwell, Project Manager
Seth Flynn, Client/Copywriter
Molly Clark, Client/Research
Wendling , Printer
Bronze ADDY® Award
Entrant:
Kentucky Monthly
Advertiser:
Kentucky Monthly
Title:
Holiday Shopping Guide 2010
Credits:
Kelli Schreiber, Art Director and Designer
Marilyn Neives, Photographer
Amanda Hervey, Creative Director
Patricia Ranft, Associate Editor
Stephen Vest, Publisher and Editor
Dual Printing, Printer
Series
Bronze ADDY® Award
Entrant:
Lexington Herald-Leader
Advertiser:
Kentucky Association of Counties
Title:
County Line
Credits:
Jason Gregory, Art Director
Cathy Hancock, Editor
Jane Ashley Pace, Advertising Coordinator
Jennifer Tyson, Account Executive
Magazine Design
Gold ADDY® Award and Best Art Direction
Kentucky Monthly
8 Entrant:
Advertiser:
Kentucky Monthly
Title:
Alltech FEI World Equestrian Games Kentucky
Guidebook
Credits:
Kelli Schreiber, Art Director
Tim Jones, Graphic Designer and Photographer
Michael Tang, Cover Artist
Amanda Hervey, Creative Director
Patricia Ranft, Associate Editor
Stephen Vest, Publisher and Editor
Craig Watkins, Contributing Ad Designer
Kendall Shelton, Marketing and Sales Director
Jackie Hollenkamp Bentley, Contributing Writer
Rachel Brewer, Contributing Writer
Wales Hunter, Contributing Photographer
Dana McMahon, Contributing Writer and
Photographer
8
9
11
8
Gold ADDY® Award
Multi-Craft
11 Entrant:
Advertiser:
Gray Construction
Title:
Gray Construction Building on a Legacy Book Documenting 50 years of Gray Construction
Credits:
Pam Mitchell Mangas, Author
Jim Gray / Jill Wilson, Editors
Jeff Ruth, Designer
Multi-Craft, Printer
Kari Maloney / Kristine McCombs, Design
Support
Interview Coordinator, Erica Bordes
Tim Arvin / Kari Maloney / Jeff Ruth / Tim
Webb, Photographers
Video Documentation, Video Editing Services
Copy Editor, Susan Mitchell
Poster
Gold ADDY® Award and Judges Choice 3
Cornett Integrated Marketing Solutions
12 Entrant:
Advertiser:
Keeneland
Title:
Keeneland Spring Race Meet Poster
Credits:
Paul Blodgett, Director of Creative Services
Jason Kaufmann, Graphic Designer
Tracie Schlich, Director of Account Services
Julie Mize, Assistant Account Planner
Silver ADDY® Award
Entrant:
A. Martin Design Studio
Advertiser:
Eastern Kentucky University Athletic
Department
Title:
Eastern Kentucky University 2010-11 Men's
Basketball Poster
Credits:
Adam Martin, Art Director, Designer
Chris Radcliffe, Photographer
Kara Kovert, Project Manager
10
12
Silver ADDY® Award
Entrant:
A. Martin Design Studio
Advertiser:
Eastern Kentucky University Athletic
Department
Title:
Eastern Kentucky University 2010 Baseball
Poster
Credits:
Adam Martin, Art Director, Designer
Chris Radcliffe, Photographer
Kara Kovert, Project Manager
Special Event Invitation
Silver ADDY® Award
Entrant:
WebMedley.com
Advertiser:
John Calipari, CoachCal.com
Title:
'Hoops For Haiti' Party Invitation
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
David Scott, Editor, CoachCal.com
John Calipari, Owner, CoachCal.com
Chris Barnes, Graphic Designer,
WebMedley.com
Special Event Campaign
Bronze ADDY® Award
Entrant:
Slone + Company Advertising
Advertiser:
SNIPSA (Spay-Neuter-Inject-Protect of San
Antonio)
Title:
SNIPSA Race for the Rescues 2010
Credits:
Patti Slone, Creative Director
Shannon Espy, Copywriter
Marie Langmore, Photographer
Digiprint San Antonio, Printer
DIRECT MARKETING
Direct, B-to-B or Consumer
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser:
Miller Wells PLLC
Title:
"New Order in Court" Direct Mail
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
George Johnson, Photographer
Direct, B-to-B or Consumer
Silver ADDY® Award
Entrant:
Big Ass Fans
Advertiser:
Big Ass Fans
Title:
Holiday Gift
Credits:
Chris Barnes, Creative Director, Graphic
Designer
Katie Hunt, Project Manager
Elyse Vincent, Components Coordinator
Accuprint, Printer
Direct Campaign, B-to-B or Consumer
Silver ADDY® Award
Entrant:
MERIDIAN-CHILES
Advertiser:
Commerce Lexington
Title:
Commerce Lexington
Credits:
Mary Ellen Slone, President/Writer/Concept
Specialty Advertising
Bronze ADDY® Award
Entrant:
KET (Kentucky Educational Television)
Advertiser:
Kentucky Educational Television
Title:
Cat in the Hat Bookmark
Credits:
Ronna Fisher, Designer
Lisa Meek, Communications Coordinator
Nancy Howard, Communications
OUT
OUT--OF
OF--HOME
Mass Transit, Exterior
Silver ADDY® Award
Entrant:
Group CJ
Advertiser:
Berea Tourism Commission
Title:
Art's Alive
Credits:
Group CJ, Creative
Bronze ADDY® Award
Entrant:
Dealers Financial Services
Advertiser:
MILES Program
Title:
1, 2, 3, 4
Credits:
Dan Barbercheck, Creative Director - Red7e
Karl Feige, Art Director - Red7e
Rich Machin, Writer - Red7e
James Williamson, Writer - Red7e
Jenny Wallace, Client Marketing - MILES
Debi Williams, Client Marketing - MILES
Bronze ADDY® Award
Entrant:
Vision Advertising
Advertiser:
S&S Tire and Auto Service Centers
Title:
Next Stop S&S Tire
Credits:
Cathleen Moore, Graphic Designer
Cindy Cheatham, Account Manager
Julie Coleman, Advertising Manager
Advertising Vehicles, Printing & Installation
Site, Exterior Static
Bronze ADDY® Award
Entrant:
Preston-Osborne
Advertiser:
Lexington Convention and Visitors Bureau
Title:
WEG Window Graphics
Credits:
Bill Michul, Designer/Art Director
David Caldwell, Account Manager
Bob Langrish, Photographer
Monster Color, Printer
Mary Quinn Ramer, Client
Out-of-Home Campaign
Silver ADDY® Award
Entrant:
Preston-Osborne
Advertiser:
University of Kentucky College of Medicine
Title:
50th Anniversary Celebration
Credits:
Bill Michul, Art Director/Designer
Anna Benlow, Designer
David Caldwell, Account Manager
Julie Klier, Event Planner
Monster Color, Printer
Wendling, Printer
Nimlock, Printer
Charm City Cakes, Cake Artist
Seth Flynn, Client/Copywriter
Molly Clark, Client/Research
9
NON
NON--TRADITIONAL
ADVERTISING
Non-Traditional
Silver ADDY® Award
Entrant:
Group CJ
Advertiser:
Lexington Convention and Visitors Bureau
Title:
Something In The Water
Credits:
Group CJ, Creative
Non-Traditional Campaign
Gold ADDY® Award
Cornett Integrated Marketing Solutions
13 Entrant:
Advertiser:
University of Kentucky
Title:
University of Kentucky Facebook Places
Campaign
Credits:
David Coomer, Director of Digital Services
Kelley Nalli, Account Planner
Ashlee Harris, Assistant Account Planner
Dave Songstad, Senior Copywriter
Peter Cook, Project Manager
CONSUMER OR TRADE
PUBLICATION
Consumer/Trade, Fractional Page,
Color
Silver ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Buffalo Trace Distillery
Title:
1792 Ridgemont Reserve Print Ad
Credits:
Paul Blodgett, Principal / Director of Creative
Services
Jason Kaufmann, Art Director
Steve Broderson, Copywriter
Chris McNamara, Vice President / Account
Planner
Lacy Reinhold , Assistant Account Planner
Bobby Oakley, Graphic Designer
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser:
Clay Ingels
Title:
"Brick It" Print Ad
Credits:
Lisa Davis, Creative Director
Cindy Baker , Art Director
Bronze ADDY® Award
Entrant:
Rae House Creative Marketing
Advertiser:
Visumatic Industrial Products
Title:
Sssh! Beast At Work
Credits:
Rae Ella House, Designer/Photographer
John Campbell, copywriter
Jarrod Neff, Marketing Director
13
10
Consumer/Trade, Full Page, Color
Bronze ADDY® Award
Entrant:
Kentucky Monthly
Advertiser:
Shelbyville-Shelby County Tourist Commission
Title:
Visit Shelbyville
Credits:
Kelli Schreiber, Art Director and Designer
Bronze ADDY® Award
Entrant:
MERIDIAN-CHILES
Advertiser:
Lexmark International
Title:
Lexmark - PGA Magazine
Credits:
Ernest Phillips, Art Direction/Concept/Copy
Shawn Saylor, Art Direction
Joseph Rey Au, Photographer
Lauren Goodin , Lexmark International
Consumer/Trade Campaign, Color
Silver ADDY® Award
Entrant:
Preston-Osborne
Advertiser:
Lexington Convention and Visitors Bureau
Title:
'Un' Ad Series
Credits:
Dave Jones, Designer/Art Director
David Caldwell, Account Manager/Copywriter
Mary Quinn Ramer, Client
Marc Manning, Photographer
Jeff Rogers, Photographer
Bob Langrish, Photographer
NEWSPAPER
Newspaper Campaign, Color
Silver ADDY® Award
Entrant:
Dealers Financial Services
Advertiser:
MILES Program
Title:
Where Good Guys Get Good Cars
Credits:
Dan Barbercheck, Creative Director - Red7e
Karl Feige, Art Director - Red7e
Rich Machin, Writer - Red7e
James Williamson, Writer - Red7e
Jenny Wallace, Client Marketing - MILES
Debi Williams, Client Marketing - MILES
INTERACTIVE MEDIA
Website, B-to-B Flash, Services
Bronze ADDY® Award
Entrant:
MERIDIAN-CHILES
Advertiser:
Taylor Made Sales Agency
Title:
Taylor Made Sales - Taylor Made Advantage
Credits:
Andrew Chiles, Owner - eLink Design
Don Johnson, Marketing - Paul Miller / Concept
Taylor Goddard, Web Design
Gabe Rankin, Web Design
Ken Jones, Web Design
Website, B-to-B HTML, Products
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser:
Asphalt Pavement Alliance
Title:
AsphaltRoads.org
Credits:
Brian Clark, Asphalt Pavement Alliance
Margaret Cervarich, Asphalt Pavement Alliance
Karen Faber, Asphalt Pavement Alliance
Rizco Design, Graphic Design Firm
Website, Consumer HTML, Services
Mike Kvach, Asphalt Pavement Alliance
Bill Dotson, WebMedley
Silver ADDY® Award
Entrant:
WebMedley.com
Advertiser:
Asphalt Institute
Title:
FavoriteRoad.com - Website
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
Chris Barnes, Graphic Designer, WebMedley
Brian Clark, Marketing Director, Asphalt
Institute
Patrick Dotson, Project Manager, WebMedley
Chris Spaulding, Software Developer,
WebMedley
Silver ADDY® Award
Entrant:
NetMediaOne
Advertiser:
Zoo Fans
Title:
Zoo Fans
Credits:
Bill Adams, Creative Director
Bill Buell, Marketing
Graham Wheeler, Senior Programmer
Susan Wheeler, Developer
Cory Cochran, Director of Operations
Website, B-to-B HTML, Services
Bronze ADDY® Award
Entrant:
NetMediaOne
Advertiser:
Kentucky Equine Research
Title:
Equinews
Credits:
Bill Adams, Creative Director
Jim Saunders, Programmer
Kim Brown, Global Marketing Manager
Chad Mendell, Consultant
Gold ADDY® Award
Trifecta!
14 Entrant:
Advertiser:
Trifecta!
Title:
Trifecta! Website
Credits:
Kevin O'Dea, Partner / Designer / Programmer
Jonathan Moore, Partner / Programmer / SEO
Analyst
Bronze ADDY® Award
Entrant:
NetMediaOne
Advertiser:
The Discovery Group
Title:
The Discovery Group
Credits:
Bill Adams, Creative Director
Graham Wheeler, Senior Programmer
Susan Wheeler, Developer
Mark Buckley, Portfolio Manager
Dan Donoghue, Managing Partner
Website, Consumer Flash, Products
Silver ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Buffalo Trace Distillery
Title:
1792 Ridgemont Reserve Website
Credits:
David Coomer, Director of Interactive Services
Paul Blodgett, Principal / Director of Creative
Services
Steve Broderson, Copywriter
Bobby Oakley, Interactive Designer
Chris McNamara, Vice President / Account
Planner
Lacy Reinhold, Assistant Account Planner
Bronze ADDY® Award
Entrant:
NetMediaOne
Advertiser:
Arab Horse Market
Title:
Arab Horse Market
Credits:
Bill Adam, Creative Director
Jim Saunders, Programmer
Sally Dewar, Owner
Website, Consumer HTML, Products
Bronze ADDY® Award
Entrant:
NetMediaOne
Advertiser:
UK Police
Title:
UK Police
Credits:
Bill Adams, Creative Director
Graham Wheeler, Senior Programmer
Susan Wheeler, Developer
Jeff Ruth, Photographer
Silver ADDY® Award
Entrant:
Right Place Media
Advertiser:
Sonny's BBQ
Title:
Sonny's BBQ Website
Credits:
Lee Boone, Creative Director
Morgan Withrow, Project Manager
Bronze ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Buffalo Trace Distillery
Title:
Buffalo Trace Saloon Website
Credits:
David Coomer, Director of Interactive Services
Steve Broderson, Creative Director
Bill Rice, Social Media Manager
Chris McNamara, Vice President / Account
Planner
Lacy Reinhold, Assistant Account Planner
Paul Blodgett, Principal / Director of Creative
Services
Jason Kaufmann, Art Director
Wendell Wilson Consulting, Web Consulting
Banners / Pop-ups / Screensavers
Gold ADDY® Award
Preston-Osborne
15 Entrant:
Advertiser:
Favoriteroad.com - Asphalt Institute
Title:
Favorite Road Screensaver
Credits:
Dave Jones, Designer/Programmer
David Caldwell, Art Director
Brian Clark, Client
Bronze ADDY® Award
Entrant:
KET (Kentucky Educational Television)
Advertiser:
Kentucky Educational Television
Title:
Facebook Landing Page Ad
Credits:
Amanda Dawahare, Communications
John Dawahare, Manager, Graphics
Mike Ginter, Web
Website, Consumer HTML, Outlets
Silver ADDY® Award
Entrant:
NetMediaOne
Advertiser:
Bob Micklers
Title:
Bob Micklers
Credits:
Bill Adams, Creative Director
Graham Wheeler, Senior Programmer
Susan Wheeler, Developer
Julie Mickler, Owner
14
15
11
Gold ADDY® Award, Best of Show and Judge’s Choice 1
Entrant:
Cornett Integrated Marketing Solutions
Advertiser: University of Kentucky
Title:
University of Kentucky 'see blue.' Campaign
Credits:
David Coomer, Director of Digital Services
Kelley Nalli, Account Planner
Brad Mancuso, Art Director
Paul Blodgett, Director of Creative Services
Dave Songstad, Senior Copywriter
Peter Cook, Project Manager
Bobby Oakley, Graphic Designer
Ashlee Harris, Assistant Account Planner
Bill Rice, Social Media Manager
Matt Bitley, Graphic Designer
Gold ADDY® Award and Judge’s Choice 2
Entrant:
HinkleStudio
Advertiser: Three Chimneys Farm
Title:
The Idea is Excellence
Credits:
Barbara Hinkle, Creative Director/Designer
Jen Roytz, Writer
Dale Brichta, Writer
Gemma Parenti, Graphic Designer
Lee Thomas, Photographer
Gold ADDY® Award and Judge’s Choice 3
Entrant:
Cornett Integrated Marketing Solutions
Advertiser: Keeneland
Title:
Keeneland Spring Race Meet Poster
Credits:
Paul Blodgett, Director of Creative Services
Jason Kaufmann, Graphic Designer
Tracie Schlich, Director of Account Services
Julie Mize, Assistant Account Planner
12
Gold ADDY® Award and Best Art Direction
Entrant:
Kentucky Monthly
Advertiser: Kentucky Monthly
Title:
Alltech FEI World Equestrian Games Kentucky Guidebook
Credits:
Kelli Schreiber, Art Director
Tim Jones, Graphic Designer and Photographer
Michael Tang, Cover Artist
Amanda Hervey, Creative Director
Patricia Ranft, Associate Editor
Stephen Vest, Publisher and Editor
Craig Watkins, Contributing Ad Designer
Kendall Shelton, Marketing and Sales Director
Jackie Hollenkamp Bentley, Contributing Writer
Rachel Brewer, Contributing Writer
Wales Hunter, Contributing Photographer
Dana McMahon, Contributing Writer and
Photographer
Silver ADDY® Award and Copywriting Excellence
Entrant:
MERIDIAN-CHILES
Advertiser: Ball Homes
Title:
Ball Homes Have Heart
Credits:
Mary Ellen Slone, President/Writer/Concept
Larry Chiles, Owner/Concept
John Campbell, Creative Director/Writer/ Producer
Don Semandel, Producer
Rae House, Art Director/Artist
Justin Webb, Editor
Kevin Wathen, VP Creative Services/Producer
Silver ADDY® Award and Public Service Cash Award
Entrant:
Preston-Osborne
Advertiser: Lexington Philharmonic
Title:
Horsetails 2010 Commemorative Book
Credits:
Dave Jones, Designer
David Caldwell, Art Director/Project Manager
Lee Thomas, Photographer
Sara Lord, Client/Copywriter
Welch Printing Company, Printer
13
Bronze ADDY® Award
Entrant:
WebMedley.com
Advertiser:
Sallee Horse Vans
Title:
'Keeneland Horse Sales' - Sallee Horse Vans
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
Nicole Pieratt, Owner, Sallee Horse Vans
Elizabeth Sadler, Employee, Sallee Horse Vans
E-Mails / E-Cards
Bronze ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Keeneland
Title:
Keeneland Holiday E-card
Credits:
Bobby Oakley , Graphic Designer
Peter Cook, Project Manager
Tracie Schlich, Director of Account Services
Julie Mize, Assistant Account Planner
Online Campaign
Gold ADDY® Award
WebMedley.com
18 Entrant:
Advertiser:
John Calipari, CoachCal.com & Alltech FEI
Title:
'CoachCal.com & WEG Foursquare Promotion'
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
David Scott, Editor, CoachCal.com
Billy Frey, PR Manager, Alltech FEI
Online Newsletter
Bronze ADDY® Award
Entrant:
NetMediaOne
Advertiser:
The Discovery Group
Title:
The Discovery Group Newsletter
Credits:
Bill Adams, Creative Director
Graham Wheeler, Senior Programmer
Susan Wheeler, Developer
Mark Buckley, Portfolio Manager
Dan Donoghue, Managing Partner
Interactive Campaign
Bronze ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Urban Active
Title:
Urban Active Personal Training Campaign
Credits:
Christy Hiler, Account Planner
David Coomer, Director Digital Services
Jeff Hancock, Creative Director
Eye Level Studios, Video Production & Editing
Bronze ADDY® Award
Entrant:
BAKER COMMUNICATIONS
Advertiser:
Family Practice Associates of Lexington, P.S.C.
Title:
Healthy Family
Credits:
Cindy Baker, Art Director
Maverick Ng, Graphic Designer
Kim Wade, Copy Writer
Mobile Marketing
RADIO
Gold ADDY® Award
A. Martin Design Studio
16 Entrant:
Advertiser:
Tailgate the South, LLC
Title:
Tailgate the SEC iPhone App Interface Design
Credits:
Adam Martin, Owner, User-Interface Designer
Local Radio
Silver ADDY® Award
Entrant:
Clear Channel Radio
Advertiser:
Lex Rooter
Title:
Happy to Sing
Credits:
Steve Lewis, Writer/Producer/Talent
Webisodes
Gold ADDY® Award
WebMedley.com
17 Entrant:
Advertiser:
John Calipari, CoachCal.com
Title:
"The Making Of The Calipari Bottle"
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
John Calipari, Owner, CoachCal.com
David Scott, Editor, CoachCal.com
Local Radio Campaign
Gold ADDY® Award
Sally Advertising, LLC
19 Entrant:
Advertiser:
Al Torstrick Insurance Agency
Title:
Kids Explain Insurance
Credits:
Sally Davisson, Producer/Director/Editor
Timothy, Laci, Lexi, Donovan, Davis, Alahna,
Voice Talent
Jaron Cohen, Engineer/Assistant Director/Voice
Talent
Scot Davisson, Music
Allison Torstrick Johnson, Assistant Producer
Silver ADDY® Award
Entrant:
WebMedley.com
Advertiser:
BP Asphalt USA
Title:
'The Barge, Endeavour' - BP Asphalt USA
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
Jackie Tavitas, US Marketing Manager, BP
Asphalt
Silver ADDY® Award
Entrant:
Video Editing Services
Advertiser:
Lexington Convention and Visitors Bureau
Title:
Lextreks: Sushi
Credits:
Paul Mojonnier, Producer
Chrissy Joy, Talent
16
14
17
18
National Radio
Local TV Campaign
Silver ADDY® Award
Entrant:
Dealers Financial Services
Advertiser:
MILES Program
Title:
'Mama and Papa'
Credits:
Dan Barbercheck, Creative Director - Red7e
James Williamson, Writer - Red7e
Sam Dodson, Producer - Mass Production
Rick Boone, Audio - Interactive Media Lab
Jenny Wallace, Client Marketing - MILES
Debi Williams, Client Marketing - MILES
Silver ADDY® Award and Copywriting Excellence
MERIDIAN-CHILES
20 Entrant:
Advertiser:
Ball Homes
Title:
Ball Homes Have Heart
Credits:
Mary Ellen Slone, President/Writer/Concept
Larry Chiles, Owner/Concept
John Campbell, Creative Director/Writer/
Producer
Don Semandel, Producer
Rae House, Art Director/Artist
Justin Webb, Editor
Kevin Wathen, VP Creative Services/Producer
TELEVISION
Local TV
Silver ADDY® Award
Entrant:
WLEX-TV
Advertiser:
Graham's Boots Work & Western Wear
Title:
Ranchin' Ropin' & Ridin'
Credits:
Chrissy Pullinger, Producer, Editor
Silver ADDY® Award
Entrant:
WLEX-TV
Advertiser:
Alltech
Title:
Fortnight Festival
Credits:
Chrissy Pullinger, Writer, Editor, Producer
Bronze ADDY® Award
Entrant:
WLEX-TV
Advertiser:
Lexington Clinic
Title:
Doctors For Life
Credits:
Chrissy Pullinger, Writer, Producer, Editor
Bronze ADDY® Award
Entrant:
Lexington Public Library
Advertiser:
Lexington Public Library
Title:
I Read Therefore I ... Stop and Smell the Roses
Credits:
Thom Southerland, writer/director/
cinematographer
Thai Emmerich, editor
Michael Elkins, model
Bronze ADDY® Award
Entrant:
ABC 36 WTVQ-DT
Advertiser:
S & S Tire & Auto Serive Centers
Title:
B-Boy Brake Specialist
Credits:
Julie Coleman, Copywriter/Producer Vision
Advertising
Todd Linden, Producer, Director, editor,
Graphics ABC 36
Billy Triplett, Videographer, ABC 36
Local TV
Bronze ADDY® Award
Entrant:
ABC 36 WTVQ-DT
Advertiser:
ABC 36 WTVQ-DT
Title:
ABC 36 and Me!
Credits:
Chris Aldridge, General Manager
Jared Hamm, Marketing Editor
Rebecca L Price, Marketing Director
Steve Broderson, Writer/Producer/Performer
20
19
Bronze ADDY® Award
Entrant:
WLEX-TV
Advertiser:
Commonwealth Cancer Center
Title:
Your Road To Recovery
Credits:
Chrissy Pullinger, Writer, Videographer, Editor
Amy Wise, Writer, Producer
Bronze ADDY® Award
Entrant:
MERIDIAN-CHILES
Advertiser:
Republic Bank
Title:
"First Dollar TV - 2010"
Credits:
Mary Ellen Slone, President/Concept/Copy
John Campbell, Producer/Concept/Copy
Kevin Wathen, VP Creative Services/Production
David Cottingham/Post Time, Editing
National TV, Consumer Services
Silver ADDY® Award
Entrant:
Dealers Financial Services
Advertiser:
MILES Program
Title:
'Planes'
Credits:
Dan Barbercheck, Creative Director - Red7e
James Williamson, Writer - Red7e
Karl Feige, Art Director - Red7e
Sam Dodson, Producer - Mass Production
Joel Umbaugh, Director - Road Pictures
Steve Hurst, Editor - Videobred
Rick Boone, Audio - Interactive Media Lab
Jenny Wallace, Client Marketing - MILES
Debi Williams, Client Marketing - MILES
Bronze ADDY® Award
Entrant:
The Bell Group
Advertiser:
Claiborne Farm
Title:
Round Table
Credits:
The Bell Group, Producer
Keeneland Broadcast Services, Production
Edward L. Bowen, Writer
Jeremy Krintz, Animator/Editor
Bronze ADDY® Award
Entrant:
The Bell Group
Advertiser:
Vinery
Title:
Look What Vinery Can Do for You
Credits:
The Bell Group, Producer
Keeneland Broadcast Services, Production
Jeremy Krintz, Animator/Editor
National TV Campaign
Silver ADDY® Award
Entrant:
Cornett Integrated Marketing Solutions
Advertiser:
Keeneland
Title:
Keeneland Sales Television Campaign
Credits:
Paul Blodgett, Director of Creative Services
Dave Songstad, Senior Copywriter
G.D. Hieronymous, Keeneland Broadcast
Services
Jeremy Krintz, Animator/Editor
Jerry Pelletier, Narrator
Tracie Schlich, Director of Account Services
Julie Mize, Assistant Account Planner
15
Bronze ADDY® Award
Entrant:
The Bell Group
Advertiser:
Claiborne Farm
Title:
Claiborne Classic Moments
Credits:
The Bell Group, Producer
Keeneland Broadcast Services, Production
Edward L. Bowen, Writer
Jeremy Krintz, Animator/Editor
Ashlee Harris, Assistant Account Planner
Bill Rice, Social Media Manager
Matt Bitley, Graphic Designer
Gold ADDY® Award
Cornett Integrated Marketing Solutions
22 Entrant:
Advertiser:
University of Kentucky Athletic Association
Title:
GAM3DAY READY Campaign
Credits:
David Coomer, Director of Digital Services
Paul Blodgett, Director Creative Services
Brad Mancuso, Art Director
Dave Songstad, Senior Copywriter
Christy Hiler, Account Planner
Bobby Oakley, Graphic Designer
Peter Cook, Project Manager
Bill Rice, Social Media Manager
American Paper Optics, Printer, 3D glasses
Vision International , Printers
Wendell Wilson Consulting , Web Consultant
Welch Printing, Printer, poster
Cinema, In-Theater Spots
Bronze ADDY® Award
Entrant:
Dealers Financial Services
Advertiser:
MILES Program
Title:
'Marching'
Credits:
Dan Barbercheck, Creative Director - Red7e
Dan Barbercheck, Writer - Red7e
Karl Feige, Art Director - Red7e
Karl Feige, Editor - Red7e
Rick Boone, Audio - Interactive Media Lab
Jenny Wallace, Client Marketing - MILES
Debi Williams, Client Marketing - MILES
Silver ADDY® Award
Entrant:
Alltech
Advertiser:
Alltech
Title:
KY Ale Holiday Campaign
Credits:
David Jones, Graphic Designer
MIXED/MULTIPLE MEDIA
Bronze ADDY® Award
Entrant:
KET (Kentucky Educational Television)
Advertiser:
Kentucky Educational Television
Title:
Thoroughbred Campaign
Credits:
Paul Smith, Manager, On-air Promotion
Lisa Meek, Communications Coordinator
Todd Piccirilli, Manager, Communications
John Dawahare, Manager, Print Graphics
Rob Elliott, Editor
Ellen Soileau, Writer/Editor
Steve Shaffer, Photographer
Timothy Bischoff, Senior Director, Marketing &
Online Content
Amanda Dawahare, Communications
Cricket Press, Poster Designer
Mixed-Media, National B-to-B
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser:
Asphalt Institute
Title:
Asphalt Rocks Concert Campaign
Credits:
Brian Clark, Director of Marketing and
Membership
Kendal Butler, Senior Editor
Karen Embs, Member Services Manager
Lea Howard, Graphic Designer
Jennifer Hopewell, Marketing Department
Assistant
Katrina Tohle, Meeting Planner and Event
Manager
Mike Sonnenberg, IT Systems Manager
Copy Express, Printer
ADVERTISING FOR THE
ARTS & SCIENCES
Mixed-Media, Local Consumer
Bronze ADDY® Award
Entrant:
Lexington Public Library
Advertiser:
Lexington Public Library
Title:
I Read Therefore campaign
Credits:
Thom Southerland, writer/director/
cinematographer
Doug Tattershall, writer/actor
Peggy McAllister, Graphic Designer
Michael Wright, Photographer
Michael Elkins, Actor
Kelli Dean, Production assistant
Greg Davis, Manager
Thai Emmerich, editor
Arts, Annual Report
Silver ADDY® Award
Entrant:
Centre College-Alumni Affairs and Development
Advertiser:
Centre College-Alumni Affairs and Development
Title:
Setting the Standard-Donor Report 2009-2010
Credits:
Dana Bart, Art Director
Jacky Thomas, Director of Annual Giving/
Project Manager
Thoroughbred Printing, Printer
21
23
Mixed-Media, National Consumer
16
Gold ADDY® Award and BEST OF SHOW ADDY® and
Judges Choice 1
Cornett Integrated Marketing Solutions
21 Entrant:
Advertiser:
University of Kentucky
Title:
University of Kentucky 'see blue.' Campaign
Credits:
David Coomer, Director of Digital Services
Kelley Nalli, Account Planner
Brad Mancuso, Art Director
Paul Blodgett, Director of Creative Services
Dave Songstad, Senior Copywriter
Peter Cook, Project Manager
Bobby Oakley, Graphic Designer
22
Arts, Brochure
Silver ADDY® Award
Entrant:
Noe Design
Advertiser:
Center for Rural Development
Title:
Center for Rural Development Performing Arts
Brochures
Credits:
Michael Cornett, Project Manager
Mary Hemlepp, Project Coordinator
Nancy Wiser, Project Coordinator
Trish Noe, Designer
Martin Graphics, Printer
Bronze ADDY® Award
Entrant:
Norton Center for the Arts-Centre College
Advertiser:
Norton Center for the Arts
Title:
Norton Center for the Arts -Season calendars
Credits:
Dana Bart, Art Director
Steve Hoffman, Executive Director
Thoroughbred Printing, Printer
Arts, Poster
Bronze ADDY® Award
Entrant:
Centre College Dramatic Arts
Advertiser:
Centre College-Dramatic Arts
Title:
Poster-"The Ugly One"
Credits:
Dana Bart, Art Director
Matthew Hallock, Assoc. Professor of Dramatic
Arts/Project Director
Bronze ADDY® Award
Entrant:
Centre College Dramatic Arts
Advertiser:
Centre College-Dramatic Arts
Title:
Poster- "A Midsummer Night's Dream
Credits:
Dana Bart, Art Director
Patrick Kagan-Moore, Professor of Dramatic
Art/Project Director
Bronze ADDY® Award
Entrant:
Centre College Dramatic Arts
Advertiser:
Centre College-Dramatic Arts
Title:
Poster-"Arcadia"
Credits:
Dana Bart, Art Director
Tony Haigh, Professor of Dramatic Arts/Project
Director
Arts, Newsletter
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser:
LexArts
Title:
Revue Newsletter
Credits:
Lisa Davis, Creative Director
Cindy Baker, Art Director
Cailyn Huston, Production Artist
Arts, Invitation
Silver ADDY® Award
Entrant:
Group CJ
Advertiser:
LexArts
Title:
Horse Mania 2010 Keeneland Sales Pavillion
Credits:
Connie Jo Miller, Creative Director
Jim Clark, Creative Director
Cheryl Conrad, Graphic Designer
Nancy Diedrichs, Copywriter
Mike Abbott-Thoroughbred Printing, Printer
Arts, Newspaper
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser:
LexArts
Title:
"For the Cost of a Latte" Print Ad
Credits:
Lisa Davis, Creative Director
Cindy Baker , Art Director
Arts, Out-of-Home
Bronze ADDY® Award
Entrant:
Group CJ
Advertiser:
Berea Tourism Commission
Title:
Art Stop Ahead
Credits:
Group CJ, Creative
Arts, Campaign
Silver ADDY® Award
Entrant:
Norton Center for the Arts-Centre College
Advertiser:
Norton Center for the Arts
Title:
Sound of Music in the Bluegrass
Credits:
Dana Bart, Art Director
Thoroughbred Printing, Printer
Copy Express, Printer
Silver ADDY® Award
Entrant:
Centre College
Advertiser:
Centre College-Art Department
Title:
Lino Tagliapietra Glass exhibit
Credits:
Dana Bart, Art Director
Stephen Powell, Professor of Art/Project
Director
Arts, Mixed Media Campaign
Bronze ADDY® Award
Entrant:
Lexington Art League
Advertiser:
Lexington Art League
Title:
Passing: Fashioning Drag
Credits:
Andrea Coates, Marketing / Art Director,
Lexington Art League
Kurt Gohde, Associate Professor of Art,
Transylvania University
Kremena Todorova, Asst Prof of English &
Program Dir, Transylvania
Dane Dickmann, Audio Engineer, Dynamix
Productions
Chelsea Pearl, Voice Talent
Graeme Hart, Voice Talent
Amber Scott, Press Outreach Coordinator,
Lexington Art League
Richie Wireman, Photographer (only on Last
Chance ad)
Bronze ADDY® Award
Entrant:
Norton Center for the Arts-Centre College
Advertiser:
Norton Center for the Arts
Title:
The Sound of Bluegrass-The Vienna
Philharmonic Orchestra Concert
Credits:
Dana Bart, Art Director
Thoroughbred Printing, Printer
Copy Express, Printer
Lynn Imaging, Printer
DecoArt, Printer
PUBLIC SERVICE
Public Service, Brochure
Silver ADDY® Award and Public Service Cash Award
Preston-Osborne
23 Entrant:
Advertiser:
Lexington Philharmonic
Title:
Horsetails 2010 Commemorative Book
Credits:
Dave Jones, Designer
David Caldwell, Art Director/Project Manager
Lee Thomas, Photographer
17
Sara Lord, Client/Copywriter
Welch Printing Company, Printer
Public Service, Invitation
Bronze ADDY® Award
Entrant:
Group CJ
Advertiser:
Bluegrass Conservancy
Title:
10,000 Acres Protected Forever
Credits:
Connie Jo Miller, Creative Director
Nancy Diedrichs, Copywriter
Cheryl Conrad, Art Director/Graphic Designer
Mackenzie Royce, Creative Director
Lindsey LeMaster, Creative Director
Lendy Brown, Creative Director
Self-Promotion, Broadcast
Silver ADDY® Award
Entrant:
Keeneland Association
Advertiser:
Keeneland Association
Title:
Keeneland Animation Demo
Credits:
Keeneland Broadcast Services, Production
Jeremy Krintz, Animator
Public Service, Radio
Self-Promotion, Out-of-Home
Silver ADDY® Award
Entrant:
Kentucky Department of Fish & Wildlife
Advertiser:
Kentucky Fish & Wildlife, Division of Law
Enforcement
Title:
Good Swimmer :30
Credits:
Charlie Baglan, Writer, Narrator, Producer
Silver ADDY® Award
Entrant:
Group CJ
Advertiser:
Group CJ
Title:
Group CJ Idea Factory
Credits:
Group CJ, Creative
Public Service, Audio / Visual
Bronze ADDY® Award
Entrant:
Video Editing Services
Advertiser:
Bluegrass Prevention Center
Title:
Living it: Stories of Resilience with FASD (Fetal
Alcohol Spectrum Disorders)
Credits:
Ryan Rivard, Producer
Laura Nagle, Producer
Paul Mojonnier, Director of Photography
Public Service, Non-Traditional
Silver ADDY® Award
Entrant:
Group CJ
Advertiser:
The Department for Environmental Quality
Title:
The Brains Behind the Drains
Credits:
Connie Jo Miller, Creative Director/Strategist
Ave Lawyer, Public Relations
Nancy Diedrichs, Art Director
Claudia Michler, Artist
Blake Eames, Artist
Public Service, Campaign
Silver ADDY® Award
Entrant:
Rae House Creative Marketing
Advertiser:
Lexington Dream Factory
Title:
The Land of Aaahs!
Credits:
Rae Ella House, Creative Director/Designer/
Copywriter
Dingo Express, Printer
Post Printing, Printer
Bronze ADDY® Award
Entrant:
Group CJ
Advertiser:
Get Ready Kentucky/KY Horse Park/Multiple
Clients
Title:
Get Ready Kentucky!
Credits:
Group CJ, Creative
Public Service, Mixed Media Campaign
18
ADVERTISING INDUSTRY
SELF
SELF--PROMOTION
Bronze ADDY® Award
Entrant:
Group CJ
Advertiser:
The Department of Environmental Quality
Title:
Do Your Duty Lexington
Credits:
Group CJ, Creative
Self-Promotion, Direct
Silver ADDY® Award
Entrant:
Adcolor Inc.
Advertiser:
Adcolor Inc.
Title:
Adcolor 20th Anniversary Ink Can
Credits:
Adcolor Creative Dept - Laura Hiller, Graphic
Designer
Adcolor Creative Dept - Matt Perry, Logo
Creation
Self-Promotion, Invitation
Silver ADDY® Award
Entrant:
Midway College
Advertiser:
Tim Jones
Title:
New Year Card
Credits:
Tim Jones, Designer & Screen Printer
Bronze ADDY® Award
Entrant:
WebMedley.com
Advertiser:
WebMedley.com
Title:
"2009 Wig Out With WebMedley" Invitation
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
Justin Bard, Sales, WebMedley
Brandon Crabtree, Support, WebMedley
Patrick Dotson, Project Manager, WebMedley
Chris Spaulding, Software Developer,
WebMedley
Chris Barnes, Graphic Designer, WebMedley
Sean Hobson, Support, WebMedley
Bronze ADDY® Award
Entrant:
Copy Express
Advertiser:
Copy Express
Title:
Copy Express Christmas Card
Credits:
Otto Pittner, Director of Sales and Marketing
Vera Daugherty, Director of Administration
& HR
Lea W. Howard, Graphic Designer
Bronze ADDY® Award
Entrant:
Right Place Media
Advertiser:
Right Place Media
Title:
Right Place Media Holiday E-Card
Credits:
Lee Boone, Creative Director
Joel Rapp, Copywriter
Karl Hauser, Director of Interactive Media
Silver ADDY® Award
Entrant:
Adcolor Inc.
Advertiser:
Kidzone
Title:
Kidzone Characters
Credits:
Adcolor Creative Dept - Matt Perry, Illustrator/
Graphic Designer
ELEMENTS OF
ADVERTISING
Logo
Photography, Color
Gold ADDY® Award
A. Martin Design Studio
24 Entrant:
Advertiser:
Tailgate the South, LLC
Title:
Tailgate the SEC iPhone App Logo
Credits:
Adam Martin, Owner, Designer
Silver ADDY® Award
Entrant:
Jeff Rogers Photography, Inc.
Advertiser:
Jeff Rogers Photography, Inc
Title:
Seasons of the Bluegrass
Credits:
Jeff Hancock, Art Director
Otto Pittner, Printing
Silver ADDY® Award
Entrant:
Preston-Osborne
Advertiser:
Downtown Lexington Corporation
Title:
DLMD logo
Credits:
Anna Benlow, Designer
Bill Michul, Art Director
Phil Osborne, Account Manager
Katelyn Rademacher, Assistant Account
Manager
Renee Jackson, Client
Silver ADDY® Award
Entrant:
KET (Kentucky Educational Television)
Advertiser:
Kentucky Educational Television
Title:
Thoroughbred Photo
Credits:
Steve Shaffer, Photographer
Photography, Campaign
Bronze ADDY® Award
Entrant:
Group CJ
Advertiser:
The Massage Center
Title:
Healing Hands
Credits:
Connie Jo Miller, Creative Director/Copywriter
Nancy Diedrichs, Creative Director/Broadcast
Producer
Eric Diedrichs, Photographer
Chery Conrad, Graphic Designer
Cindy Hutchison, Creative Director
Roette Farthing, Creative Director
Silver ADDY® Award
Entrant:
Hammond Design
Advertiser:
American Association of Equine Practitioners
Title:
AAEP Student Chapter Logo
Credits:
Kevin Webb, Designer
Bronze ADDY® Award
Entrant:
WebMedley.com
Advertiser:
WebMedley.com
Title:
WebMedley - Logo
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
Chris Barnes, Graphic Designer, WebMedley
Special Effects, Video or Film
Bronze ADDY® Award
Entrant:
Hammond Design
Advertiser:
Ward Hall Preservation Foundation
Title:
Ward Hall Logo
Credits:
Kevin Webb, Designer
Grady Walter, Creative Director
Gold ADDY® Award
Keeneland Association
26 Entrant:
Advertiser:
Keeneland Association
Title:
Today at Keeneland Open
Credits:
Keeneland Broadcast Services, Production
Jeremy Krintz, Animator
Bronze ADDY® Award
Entrant:
Rae House Creative Marketing
Advertiser:
DingoXpress
Title:
DingoXpress
Credits:
Rae Ella House, Designer
Silver ADDY® Award
Entrant:
MERIDIAN-CHILES
Advertiser:
Ball Homes
Title:
2010 Ball Homes Logo Animation
Credits:
Larry Chiles, Owner/Account Manager
Justin Webb, Editor/Animator
Kevin Wathen, Producer
Illustration
Silver ADDY® Award
Entrant:
Keeneland Association
Advertiser:
Equibase
Title:
Equibase Mobile
Credits:
Keeneland Broadcast Services, Production
Jeremy Krintz, Animator
Bronze ADDY® Award
Entrant:
KET (Kentucky Educational Television)
Advertiser:
Kentucky Educational Television
Title:
Summer Celebration Knight
Credits:
Ronna Fisher, Designer
Bronze ADDY® Award
Entrant:
WebMedley.com
Advertiser:
WebMedley.com
Title:
WebMedley Video Closing Animation
Credits:
Chad Hobson, Owner, WebMedley
Bill Dotson, Owner, WebMedley
Illustration, Campaign
Gold ADDY® Award
Cornett Integrated Marketing Solutions
25 Entrant:
Advertiser:
University of Kentucky
Title:
University of Kentucky Recruitment Campaign
Credits:
Brad Mancuso, Art Director
Kelley Nalli, Account Planner
Paul Blodgett, Director of Creative Services
David Coomer, Director of Digital Services
Dave Songstad, Senior Copywriter
Ashlee Harris, Assistant Account Planner
Bobby Oakley, Graphic Designer
Peter Cook, Project Manager
Bill Rice , Social Media Manager
Matt Bitley, Graphic Designer
24
25
26
19
Special Effects, Internet
Gold ADDY® Award
5ifth element
27 Entrant:
Advertiser:
Hospira Pharmaceuticals
Title:
Hospira iSecure Animation
Credits:
Paul Scarnegie, Technical Director, Animator
Jerry Houck, Account Executive
John Campbell, Creative Director
Music With Lyrics
Silver ADDY® Award
Entrant:
Group CJ
Advertiser:
The Department of Environmental Quality
Title:
The Stormwater Blues
Credits:
Connie Jo Miller, Song lyrics
Eric Diedrichs, Composition and Talent
Nancy Diedrichs, Broadcast Production
LOCAL ONLY
CATEGORIES
Documented Sales Success
28 Entrant:
Advertiser:
Title:
Credits:
Group CJ
The LFUCG Division of Revenue
Tax Amnesty 2010
Group CJ, Creative
Tall ADDY®
29 Entrant:
Advertiser:
Title:
Credits:
Preston-Osborne
Hyatt Regency Lexington
Blue Fire Grill Grand Opening Invitation
Bill Michul, Creative Director/Art Director
Anna Benlow, Art Director/Designer
Stephanie Apple, Project Manager
29
27
28
20
Thank You to Our Sponsors
and Friends
Matt Anderson — Anderson Photo & Design
Thuy Barrineau — Viola Photography
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some sponsors are not be listed.
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