the 2011 ADDY® Awards
Transcription
the 2011 ADDY® Awards
GREAT IDEAS CAN COME FROM ANYWHERE. 2011 ADDY AWARDS Gala Hyatt Regency Downtown Saturday, February 12, 2011 LEXINGTON www.aaflexington.com From one winner to another… Congratulations. LoversLeapWine.com 502.839.1299 Welcome to the 2011 ADDY® Awards First and foremost, I would like to congratulate all of this year’s ADDY® recipients. Each year I am amazed by the amount of creative talent living right here in Lexington, Ky. This, to me, is the message of ―Great Ideas Can Come From Anywhere‖. In 2010, the Board of Directors for the Lexington Advertising Club made the decision to rebrand the organization as AAF Lexington. The Lexington Advertising Club has long been an affiliate of the American Advertising Federation. For more than 60 years, members of the Ad Club have gained all the benefits of joining their national trade organization. The only problem, many professionals in the local advertising community didn’t realize it. With a new push at the National level to build better communication and expand on member benefits, the Board of Directors felt there to be no better time to build a stronger tie to our national brand, the AAF. When AAF National came out with this year’s theme for the ADDY® Awards we immediately adopted the theme as our own. ―Great Ideas Can Come From Anywhere‖ is a powerful theme that can be interpreted in numerous ways. For some, this message refers to the source of inspiration and for others the message itself is the inspiration. The ADDYs are a national competition recognizing excellence in the art of advertising. Top winners at the Local level move on to the District level then have the chance to move to the National level. Suddenly, the creative from a small agency in Lexington, Ky., can be judged along side work from top advertising agencies across the country – imagine if that work was yours! Thank you to all who entered this year’s competition. Congratulations to the winners. Best of luck to those moving on to the District level. May new clients and new ideas continue to inspire us all to produce amazing creative throughout 2011 – and enter the ADDYs again next year! All the best, Deborah L. Williams 2010-2011 President AAF Lexington I must start with a BIG congratulations to ALL ADDY® Award recipients. Each of you have something to be very proud of as you have achieved an award of excellence from your advertising peers. I have had a great experience working on the ADDYs from beginning to end. I have been able to visit with some amazing people from the Bluegrass, Tennessee and North Carolina. Much appreciation goes out to the wonderful judges that gave their time to make our awards happen. I could not have pulled this off without the help of the AAF Lexington Board of Directors as well as many other volunteers. As an added Member Benefit, we will be offering Judges comments to any member that wishes to request them. If you are not a member, you can still get your comments...just join. Sincerely, Cheri McMullin 2010-2011 VP ADDYs AAF Lexington 3 Judge 1 — Jeremy Mansfield Jeremy Mansfield, Creative Director at Brand Aid Design Co., is an online marketer who has a passion for firing up brands with technologies and online marketing campaigns that are simple, clear and focused on results. A native of Hendersonville, TN, Jeremy attended the University of Tennessee at Knoxville where he received his Bachelor’s of Fine Arts in Graphic Design. He is an active member of the American Advertising Federation, having received numerous Addy's for his design firm's creative work. He also is the recipient of multiple W3 Awards, Web Marketing Association Awards and an International WEBBY Award. Outside of his professional network, Jeremy is actively involved in Leadership Sumner, The Heritage Foundation and Sumner United for Responsible Government. [email protected] | PO Box 280956, Nashville, TN 37228 704.807.4047 (phone) | 615.851.7002 (fax) Judge 2 — Susie Norris Susie, an East Tennessee native, returned from New York and Atlanta to Knoxville, Tenn. Prior to starting Orange Apple Branding, Susie was the Creative Director for a prominent marketing firm in Knoxville. In addition, she has experience in account management, art direction and graphic design from firms like McCann Erickson NY and Lorenc & Yoo Design in Atlanta. Susie has worked with diverse clients including HGTV, Sony Ericson, Opryland Gaylord Hotels and Wycliffe Bible Translators. She has also partnered with nonprofits like FISH Hospitality Pantries and the Cerebral Palsy Center. Norris received a B.A. in Journalism, with a concentration in Advertising from the University of Memphis and a Graphic Design degree from the Portfolio Center in Atlanta. [email protected] | 2575 Willow Point Way, Ste 211 | Knoxville, TN 37931 865.381.0903 (phone) | 865.406.7558 (cell) | 866.833.3136 (fax) Judge 3 — Kara Hollinger Kara is a Midwesterner-turned-Southerner. She is experienced, enthusiastic and creates original designs that fit within any budget. Born and raised in Indiana, she studied graphic design and photography at Purdue University. Soon after graduation she made the move to Charlotte and fell in love with advertising. Kara spent six years as an Art Director with Big Agencies including Ginger Griffin Marketing & Design and Corder Philips. She strived to earn agency recognition, creative awards and, most importantly, happy clients. Eventually she got the guts to go out on her own, and the rest is history. Soon after Kara opened up her design studio, she decided to start up 3pm Creative Group with a few other high-talent creative industry leaders. 3pm is a creative co-op and is designed to cater to clients needing more than just design - offering video, copywriting, web and public relations. She is thrilled to offer award-winning design at a fraction of the cost and none of the fuss. Her specialty is branding & identity, web design, marketing, advertising and making clients into friends. (2009 - 2011) Addy's Chair [email protected] | [email protected] 704-293-7490 (cell) | 704-919-1726 (office) www.karahollinger.com | www.3pmcreativegroup.com Master of Ceremonies — Sam Dick Sam Dick has been on the air in the Lexington TV market for nearly 27-years on WKYT. He currently anchors the 5, 5:30, 6, and 11pm newscasts, M-F. Winner of four Emmys and two Edward R. Murrow Awards. Recently he went public with the news he had prostate cancer, and aired reports on his diagnosis and surgery. Sam has been married to the love of his life for 15-years... Noelle Dick who is currently in sales at WTVQ. 4 ADDY® ORDER FORM If you would like to order additional trophies you may do so by filling out this reservation form. Please use ONE FORM PER WINNING ENTRY. Make copies for multiple orders. (DEADLINE FOR ORDERING IS APRIL , 2011) _______________________________________________________________________________________ Your Name _______________________________________________________________________________________ Agency or Entrant Name _______________________________________________________________________________________ Address _______________________________________________________________________________________ City State Zip Phone _______________________________________________________________________________________ Winning Entry Identification (ID Number, Client, Title, Description) Quantity Item Price Total ADDY Trophies $ 50. each $ Judges’ Choice $ 70. each $ Tall ADDY $ 70. each $ Copywriting Excellence $ 70. each $ Best Art Direction $ 70. each $ Best of Show $ 80. each $ Gold ADDY Certificate $ 10. each $ Silver ADDY Certificate $ 10. each $ Bronze ADDY Certificate $ 10. each $ Total Order Amount $ PAYMENT CHECK (Made payable to AAF Lexington) VISA/MASTERCARD (Sorry, we do not except American Express) _________________________________________________________________________________________________________ Card # Exp. Date ____________________________________________________________________________________ Name as it appears on Card ____________________________________________________________________________________ Authorized Signature Mail Forms with payment to: Lexington Advertising Club Attn: ADDY Orders Po Box 1815, Lexington, Kentucky 40588-1815 5 SALES PROMOTION Debra Gibson, Writer Bronze ADDY® Award Entrant: Midway College Advertiser: Midway College Title: Midway College Magazine Credits: Ellen Gregory, Editor Emily Porter, Editor Tim Jones, Art Director & Designer John Lynch, Editorial Thoroughbred Printing, Printer Catalog Silver ADDY® Award Entrant: Hammond Design Advertiser: Wickliffe Veterinary Pharmacy Title: 2010 Compounding Catalog Credits: Kevin Webb, Designer Grady Walter, Writer Kelly Johns, Creative Director Menu Silver ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Thomas & King Title: Johnny's Bar Menu Credits: Christy Hiler, Account Planner Jeff Hancock, Vice President/Creative Director Dave Songstad, Senior Copywriter Bronze ADDY® Award Entrant: Asphalt Institute Advertiser: Asphalt Institute Title: Asphalt Academy 2010-2011 Catalog Credits: Karen Embs, Member Services Manager Brian Clark, Director of Marketing and Membership Lea Howard, Graphic Designer Dana Minqua, Account Executive Copy Express, Printer Silver ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Thomas & King Title: Carino's Taste of Summer Menu Credits: Jeff Hancock, Creative Director Christy Hiler, Account Planner Dave Songstad, Senior Copywriter Terri Studios, Photography Daryl Thiery, Berman Printing Sales Kit Silver ADDY® Award Entrant: LARS Creative Studio Advertiser: American Accents Title: American Accents 2011 Catalog Credits: Wade Larson, Art Director Wade Larson, Photographer The Hennegan Company, Printer Packaging Gold ADDY® Award Entrant: Cornett Integrated Marketing Solutions AGE International 1 Advertiser: Title: Blanton's Packaging Credits: Paul Blodgett, Director, Creative Services Jason Kaufmann, Art Director Christy Hiler, Account Planner Lee Thomas Photography, Photgrapher Debbie Shacklette, Neff Packaging Solutions Silver ADDY® Award Entrant: Noe Design Advertiser: Center for Rural Development Title: Center for Rural Development Focus Area and Facilities Brochures Credits: Michael Cornett, Project Manager, Copywriter Mary Hemlepp, Concept Development, Project Coordinator Nancy Wiser, Concept Development, Project Coordinator Trish Noe, Concept Development, Designer Martin Graphics, Printer Silver ADDY® Award Entrant: Slone + Company Advertising Advertiser: Greenbrier Golf & Country Club Title: Greenbrier Golf & Country Club Sales Kit Credits: Patti Slone, Creative Director Andrew Fore Photography, Photographer Kelly Williams, Copywriter Kristin Haughton, Copywriter Copy Express, Printer Bronze ADDY® Award Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Product Placement Package Credits: Sherrell Watson, Project Manager Jennifer Simanek, Project Manager Chris Barnes, Creative Director, Designer Charles Anderson, Copywriter Accuprint, Printer Newsletter 6 Silver ADDY® Award Entrant: KET Advertiser: KET, Enterprise Division Title: KET Adult Learning Newsletter, Spring 2010 Credits: Margaret Townsley, Producer Trish Noe, Designer Packaging Campaign Gold ADDY® Award Entrant: Alltech Alltech 2 Advertiser: Title: KY Ale Packaging Credits: Derek Melvin, Graphic Designer 1 2 Point-of-Purchase Silver ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Buffalo Trace Distillery Title: Buffalo Trace Derby Big Shot Table Tent Credits: Paul Blodgett, Director of Interactive Services Jason Kaufmann, Art Director Steve Broderson, Copywriter Chris McNamara, Vice President / Account Planner Lacy Reinhold, Assistant Account Planner Point-of-Purchase Silver ADDY® Award Entrant: Multi-Craft Advertiser: Protective Life Insurance Title: Protective Life Insurance PRISM Mailbox Credits: Julie Moses, Art Director Kathleen Ridecki, Designer Multi-Craft, Printer Trade Show Exhibit Gold ADDY® Award Alltech 3 Entrant: Advertiser: Alltech Title: Alltech Games Pavilion Tradeshow Credits: Derek Melvin, Graphic Designer Ashley Davis, Global Design Manager David Jones, Graphic Designer Celeste McGarvey, Graphic Designer Julie Fitzpatrick, Graphic Designer Gold ADDY® Award Alltech 4 Entrant: Advertiser: Alltech Title: LIFEFORCE Tradeshow Credits: David Jones, Graphic Designer Laura Hadley, Marketing Manager Brandon McBrayer, Tradeshow Manager 3 5 COLLATERAL MATERIAL Stationery Package Bronze ADDY® Award Entrant: Noe Design Advertiser: Center for Rural Development Title: Center for Rural Development Stationery Credits: Michael Cornett, Project Manager Mary Hemlepp, Concept Development, Project Coordinator Nancy Wiser, Concept Development, Project Coordinator Trish Noe, Concept Development, Designer Martin Graphics, Printer, Pocket Folder Warner's Printing, Printer, Stationery Annual Report, Color Gold ADDY® Award Asphalt Institute 5 Entrant: Advertiser: Asphalt Institute Title: Asphalt Institute 2009 Annual Report Credits: Brian Clark, Director of Marketing and Membership Karen Embs, Member Services Manager Lea Howard, Graphic Designer Dana Minqua, Account Executive Copy Express, Printer Brochure, Color Gold ADDY® Award and Judges Choice 2 HinkleStudio 6 Entrant: Advertiser: Three Chimneys Farm Title: The Idea is Excellence Credits: Barbara Hinkle, Creative Director/Designer Jen Roytz, Writer Dale Brichta, Writer Gemma Parenti, Graphic Designer Lee Thomas, Photographer Gold ADDY® Award Entrant: Alltech 7 Advertiser: Alltech Title: Pearse Lyons Reserve brochure Credits: David Jones, Graphic Designer Silver ADDY® Award Entrant: BAKER COMMUNICATIONS Advertiser: Lane's End Title: Lane's End Stallion Brochure Credits: Cindy Baker, Art Director Maverick Ng, Graphic Designer Joyce Fogleman, Copy Writer 4 6 7 Bronze ADDY® Award Entrant: University of Kentucky Advertiser: University of Kentucky Title: 2010-2011 K Book Credits: Catherine Hayden, Design Specialist Katy Bennett, Marketing Specialist Kelley Bozeman, Director of Marketing Nancy Stephens, Assistant Director of New Student & Parent Program K Book Editorial Board, Editors Thoroughbred Printing, Printing 7 Gold ADDY® Award A. Martin Design Studio 9 Entrant: Advertiser: The Asphalt Institute Title: Asphalt Magazine Redesign Credits: Adam Martin, Publication Designer Brian Clark, Publisher Kendal Butler, Senior Editor Dwight Walker, P.E., Senior Contributing Editor Cover Silver ADDY® Award Entrant: Asphalt Institute Advertiser: Asphalt Institute Title: Asphalt Magazine Fall 2010 Credits: Kendal Butler, Senior Editor Adam Martin, Graphic Designer Brian Clark, Publisher Book Design Bronze ADDY® Award Entrant: Kentucky Monthly Advertiser: Kentucky Monthly Title: March 2010 Kentucky Monthly Credits: Kelli Schreiber, Art Director and Designer Steve Cole, Photographer Amanda Hervey, Creative Director Patricia Ranft, Associate Editor Stephen Vest, Publisher and Editor Publishers Press, Printer Gold ADDY® Award Preston-Osborne 10 Entrant: Advertiser: University of Kentucky College of Medicine Title: 50th Anniversary Retrospective Book Credits: Bill Michul, Designer/Art Director David Caldwell, Project Manager Seth Flynn, Client/Copywriter Molly Clark, Client/Research Wendling , Printer Bronze ADDY® Award Entrant: Kentucky Monthly Advertiser: Kentucky Monthly Title: Holiday Shopping Guide 2010 Credits: Kelli Schreiber, Art Director and Designer Marilyn Neives, Photographer Amanda Hervey, Creative Director Patricia Ranft, Associate Editor Stephen Vest, Publisher and Editor Dual Printing, Printer Series Bronze ADDY® Award Entrant: Lexington Herald-Leader Advertiser: Kentucky Association of Counties Title: County Line Credits: Jason Gregory, Art Director Cathy Hancock, Editor Jane Ashley Pace, Advertising Coordinator Jennifer Tyson, Account Executive Magazine Design Gold ADDY® Award and Best Art Direction Kentucky Monthly 8 Entrant: Advertiser: Kentucky Monthly Title: Alltech FEI World Equestrian Games Kentucky Guidebook Credits: Kelli Schreiber, Art Director Tim Jones, Graphic Designer and Photographer Michael Tang, Cover Artist Amanda Hervey, Creative Director Patricia Ranft, Associate Editor Stephen Vest, Publisher and Editor Craig Watkins, Contributing Ad Designer Kendall Shelton, Marketing and Sales Director Jackie Hollenkamp Bentley, Contributing Writer Rachel Brewer, Contributing Writer Wales Hunter, Contributing Photographer Dana McMahon, Contributing Writer and Photographer 8 9 11 8 Gold ADDY® Award Multi-Craft 11 Entrant: Advertiser: Gray Construction Title: Gray Construction Building on a Legacy Book Documenting 50 years of Gray Construction Credits: Pam Mitchell Mangas, Author Jim Gray / Jill Wilson, Editors Jeff Ruth, Designer Multi-Craft, Printer Kari Maloney / Kristine McCombs, Design Support Interview Coordinator, Erica Bordes Tim Arvin / Kari Maloney / Jeff Ruth / Tim Webb, Photographers Video Documentation, Video Editing Services Copy Editor, Susan Mitchell Poster Gold ADDY® Award and Judges Choice 3 Cornett Integrated Marketing Solutions 12 Entrant: Advertiser: Keeneland Title: Keeneland Spring Race Meet Poster Credits: Paul Blodgett, Director of Creative Services Jason Kaufmann, Graphic Designer Tracie Schlich, Director of Account Services Julie Mize, Assistant Account Planner Silver ADDY® Award Entrant: A. Martin Design Studio Advertiser: Eastern Kentucky University Athletic Department Title: Eastern Kentucky University 2010-11 Men's Basketball Poster Credits: Adam Martin, Art Director, Designer Chris Radcliffe, Photographer Kara Kovert, Project Manager 10 12 Silver ADDY® Award Entrant: A. Martin Design Studio Advertiser: Eastern Kentucky University Athletic Department Title: Eastern Kentucky University 2010 Baseball Poster Credits: Adam Martin, Art Director, Designer Chris Radcliffe, Photographer Kara Kovert, Project Manager Special Event Invitation Silver ADDY® Award Entrant: WebMedley.com Advertiser: John Calipari, CoachCal.com Title: 'Hoops For Haiti' Party Invitation Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley David Scott, Editor, CoachCal.com John Calipari, Owner, CoachCal.com Chris Barnes, Graphic Designer, WebMedley.com Special Event Campaign Bronze ADDY® Award Entrant: Slone + Company Advertising Advertiser: SNIPSA (Spay-Neuter-Inject-Protect of San Antonio) Title: SNIPSA Race for the Rescues 2010 Credits: Patti Slone, Creative Director Shannon Espy, Copywriter Marie Langmore, Photographer Digiprint San Antonio, Printer DIRECT MARKETING Direct, B-to-B or Consumer Bronze ADDY® Award Entrant: One Alliance Communications Advertiser: Miller Wells PLLC Title: "New Order in Court" Direct Mail Credits: Lisa Davis, Creative Director Bill McDonald, Copywriter Cindy Baker, Art Director George Johnson, Photographer Direct, B-to-B or Consumer Silver ADDY® Award Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Holiday Gift Credits: Chris Barnes, Creative Director, Graphic Designer Katie Hunt, Project Manager Elyse Vincent, Components Coordinator Accuprint, Printer Direct Campaign, B-to-B or Consumer Silver ADDY® Award Entrant: MERIDIAN-CHILES Advertiser: Commerce Lexington Title: Commerce Lexington Credits: Mary Ellen Slone, President/Writer/Concept Specialty Advertising Bronze ADDY® Award Entrant: KET (Kentucky Educational Television) Advertiser: Kentucky Educational Television Title: Cat in the Hat Bookmark Credits: Ronna Fisher, Designer Lisa Meek, Communications Coordinator Nancy Howard, Communications OUT OUT--OF OF--HOME Mass Transit, Exterior Silver ADDY® Award Entrant: Group CJ Advertiser: Berea Tourism Commission Title: Art's Alive Credits: Group CJ, Creative Bronze ADDY® Award Entrant: Dealers Financial Services Advertiser: MILES Program Title: 1, 2, 3, 4 Credits: Dan Barbercheck, Creative Director - Red7e Karl Feige, Art Director - Red7e Rich Machin, Writer - Red7e James Williamson, Writer - Red7e Jenny Wallace, Client Marketing - MILES Debi Williams, Client Marketing - MILES Bronze ADDY® Award Entrant: Vision Advertising Advertiser: S&S Tire and Auto Service Centers Title: Next Stop S&S Tire Credits: Cathleen Moore, Graphic Designer Cindy Cheatham, Account Manager Julie Coleman, Advertising Manager Advertising Vehicles, Printing & Installation Site, Exterior Static Bronze ADDY® Award Entrant: Preston-Osborne Advertiser: Lexington Convention and Visitors Bureau Title: WEG Window Graphics Credits: Bill Michul, Designer/Art Director David Caldwell, Account Manager Bob Langrish, Photographer Monster Color, Printer Mary Quinn Ramer, Client Out-of-Home Campaign Silver ADDY® Award Entrant: Preston-Osborne Advertiser: University of Kentucky College of Medicine Title: 50th Anniversary Celebration Credits: Bill Michul, Art Director/Designer Anna Benlow, Designer David Caldwell, Account Manager Julie Klier, Event Planner Monster Color, Printer Wendling, Printer Nimlock, Printer Charm City Cakes, Cake Artist Seth Flynn, Client/Copywriter Molly Clark, Client/Research 9 NON NON--TRADITIONAL ADVERTISING Non-Traditional Silver ADDY® Award Entrant: Group CJ Advertiser: Lexington Convention and Visitors Bureau Title: Something In The Water Credits: Group CJ, Creative Non-Traditional Campaign Gold ADDY® Award Cornett Integrated Marketing Solutions 13 Entrant: Advertiser: University of Kentucky Title: University of Kentucky Facebook Places Campaign Credits: David Coomer, Director of Digital Services Kelley Nalli, Account Planner Ashlee Harris, Assistant Account Planner Dave Songstad, Senior Copywriter Peter Cook, Project Manager CONSUMER OR TRADE PUBLICATION Consumer/Trade, Fractional Page, Color Silver ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Buffalo Trace Distillery Title: 1792 Ridgemont Reserve Print Ad Credits: Paul Blodgett, Principal / Director of Creative Services Jason Kaufmann, Art Director Steve Broderson, Copywriter Chris McNamara, Vice President / Account Planner Lacy Reinhold , Assistant Account Planner Bobby Oakley, Graphic Designer Bronze ADDY® Award Entrant: One Alliance Communications Advertiser: Clay Ingels Title: "Brick It" Print Ad Credits: Lisa Davis, Creative Director Cindy Baker , Art Director Bronze ADDY® Award Entrant: Rae House Creative Marketing Advertiser: Visumatic Industrial Products Title: Sssh! Beast At Work Credits: Rae Ella House, Designer/Photographer John Campbell, copywriter Jarrod Neff, Marketing Director 13 10 Consumer/Trade, Full Page, Color Bronze ADDY® Award Entrant: Kentucky Monthly Advertiser: Shelbyville-Shelby County Tourist Commission Title: Visit Shelbyville Credits: Kelli Schreiber, Art Director and Designer Bronze ADDY® Award Entrant: MERIDIAN-CHILES Advertiser: Lexmark International Title: Lexmark - PGA Magazine Credits: Ernest Phillips, Art Direction/Concept/Copy Shawn Saylor, Art Direction Joseph Rey Au, Photographer Lauren Goodin , Lexmark International Consumer/Trade Campaign, Color Silver ADDY® Award Entrant: Preston-Osborne Advertiser: Lexington Convention and Visitors Bureau Title: 'Un' Ad Series Credits: Dave Jones, Designer/Art Director David Caldwell, Account Manager/Copywriter Mary Quinn Ramer, Client Marc Manning, Photographer Jeff Rogers, Photographer Bob Langrish, Photographer NEWSPAPER Newspaper Campaign, Color Silver ADDY® Award Entrant: Dealers Financial Services Advertiser: MILES Program Title: Where Good Guys Get Good Cars Credits: Dan Barbercheck, Creative Director - Red7e Karl Feige, Art Director - Red7e Rich Machin, Writer - Red7e James Williamson, Writer - Red7e Jenny Wallace, Client Marketing - MILES Debi Williams, Client Marketing - MILES INTERACTIVE MEDIA Website, B-to-B Flash, Services Bronze ADDY® Award Entrant: MERIDIAN-CHILES Advertiser: Taylor Made Sales Agency Title: Taylor Made Sales - Taylor Made Advantage Credits: Andrew Chiles, Owner - eLink Design Don Johnson, Marketing - Paul Miller / Concept Taylor Goddard, Web Design Gabe Rankin, Web Design Ken Jones, Web Design Website, B-to-B HTML, Products Silver ADDY® Award Entrant: Asphalt Institute Advertiser: Asphalt Pavement Alliance Title: AsphaltRoads.org Credits: Brian Clark, Asphalt Pavement Alliance Margaret Cervarich, Asphalt Pavement Alliance Karen Faber, Asphalt Pavement Alliance Rizco Design, Graphic Design Firm Website, Consumer HTML, Services Mike Kvach, Asphalt Pavement Alliance Bill Dotson, WebMedley Silver ADDY® Award Entrant: WebMedley.com Advertiser: Asphalt Institute Title: FavoriteRoad.com - Website Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley Chris Barnes, Graphic Designer, WebMedley Brian Clark, Marketing Director, Asphalt Institute Patrick Dotson, Project Manager, WebMedley Chris Spaulding, Software Developer, WebMedley Silver ADDY® Award Entrant: NetMediaOne Advertiser: Zoo Fans Title: Zoo Fans Credits: Bill Adams, Creative Director Bill Buell, Marketing Graham Wheeler, Senior Programmer Susan Wheeler, Developer Cory Cochran, Director of Operations Website, B-to-B HTML, Services Bronze ADDY® Award Entrant: NetMediaOne Advertiser: Kentucky Equine Research Title: Equinews Credits: Bill Adams, Creative Director Jim Saunders, Programmer Kim Brown, Global Marketing Manager Chad Mendell, Consultant Gold ADDY® Award Trifecta! 14 Entrant: Advertiser: Trifecta! Title: Trifecta! Website Credits: Kevin O'Dea, Partner / Designer / Programmer Jonathan Moore, Partner / Programmer / SEO Analyst Bronze ADDY® Award Entrant: NetMediaOne Advertiser: The Discovery Group Title: The Discovery Group Credits: Bill Adams, Creative Director Graham Wheeler, Senior Programmer Susan Wheeler, Developer Mark Buckley, Portfolio Manager Dan Donoghue, Managing Partner Website, Consumer Flash, Products Silver ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Buffalo Trace Distillery Title: 1792 Ridgemont Reserve Website Credits: David Coomer, Director of Interactive Services Paul Blodgett, Principal / Director of Creative Services Steve Broderson, Copywriter Bobby Oakley, Interactive Designer Chris McNamara, Vice President / Account Planner Lacy Reinhold, Assistant Account Planner Bronze ADDY® Award Entrant: NetMediaOne Advertiser: Arab Horse Market Title: Arab Horse Market Credits: Bill Adam, Creative Director Jim Saunders, Programmer Sally Dewar, Owner Website, Consumer HTML, Products Bronze ADDY® Award Entrant: NetMediaOne Advertiser: UK Police Title: UK Police Credits: Bill Adams, Creative Director Graham Wheeler, Senior Programmer Susan Wheeler, Developer Jeff Ruth, Photographer Silver ADDY® Award Entrant: Right Place Media Advertiser: Sonny's BBQ Title: Sonny's BBQ Website Credits: Lee Boone, Creative Director Morgan Withrow, Project Manager Bronze ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Buffalo Trace Distillery Title: Buffalo Trace Saloon Website Credits: David Coomer, Director of Interactive Services Steve Broderson, Creative Director Bill Rice, Social Media Manager Chris McNamara, Vice President / Account Planner Lacy Reinhold, Assistant Account Planner Paul Blodgett, Principal / Director of Creative Services Jason Kaufmann, Art Director Wendell Wilson Consulting, Web Consulting Banners / Pop-ups / Screensavers Gold ADDY® Award Preston-Osborne 15 Entrant: Advertiser: Favoriteroad.com - Asphalt Institute Title: Favorite Road Screensaver Credits: Dave Jones, Designer/Programmer David Caldwell, Art Director Brian Clark, Client Bronze ADDY® Award Entrant: KET (Kentucky Educational Television) Advertiser: Kentucky Educational Television Title: Facebook Landing Page Ad Credits: Amanda Dawahare, Communications John Dawahare, Manager, Graphics Mike Ginter, Web Website, Consumer HTML, Outlets Silver ADDY® Award Entrant: NetMediaOne Advertiser: Bob Micklers Title: Bob Micklers Credits: Bill Adams, Creative Director Graham Wheeler, Senior Programmer Susan Wheeler, Developer Julie Mickler, Owner 14 15 11 Gold ADDY® Award, Best of Show and Judge’s Choice 1 Entrant: Cornett Integrated Marketing Solutions Advertiser: University of Kentucky Title: University of Kentucky 'see blue.' Campaign Credits: David Coomer, Director of Digital Services Kelley Nalli, Account Planner Brad Mancuso, Art Director Paul Blodgett, Director of Creative Services Dave Songstad, Senior Copywriter Peter Cook, Project Manager Bobby Oakley, Graphic Designer Ashlee Harris, Assistant Account Planner Bill Rice, Social Media Manager Matt Bitley, Graphic Designer Gold ADDY® Award and Judge’s Choice 2 Entrant: HinkleStudio Advertiser: Three Chimneys Farm Title: The Idea is Excellence Credits: Barbara Hinkle, Creative Director/Designer Jen Roytz, Writer Dale Brichta, Writer Gemma Parenti, Graphic Designer Lee Thomas, Photographer Gold ADDY® Award and Judge’s Choice 3 Entrant: Cornett Integrated Marketing Solutions Advertiser: Keeneland Title: Keeneland Spring Race Meet Poster Credits: Paul Blodgett, Director of Creative Services Jason Kaufmann, Graphic Designer Tracie Schlich, Director of Account Services Julie Mize, Assistant Account Planner 12 Gold ADDY® Award and Best Art Direction Entrant: Kentucky Monthly Advertiser: Kentucky Monthly Title: Alltech FEI World Equestrian Games Kentucky Guidebook Credits: Kelli Schreiber, Art Director Tim Jones, Graphic Designer and Photographer Michael Tang, Cover Artist Amanda Hervey, Creative Director Patricia Ranft, Associate Editor Stephen Vest, Publisher and Editor Craig Watkins, Contributing Ad Designer Kendall Shelton, Marketing and Sales Director Jackie Hollenkamp Bentley, Contributing Writer Rachel Brewer, Contributing Writer Wales Hunter, Contributing Photographer Dana McMahon, Contributing Writer and Photographer Silver ADDY® Award and Copywriting Excellence Entrant: MERIDIAN-CHILES Advertiser: Ball Homes Title: Ball Homes Have Heart Credits: Mary Ellen Slone, President/Writer/Concept Larry Chiles, Owner/Concept John Campbell, Creative Director/Writer/ Producer Don Semandel, Producer Rae House, Art Director/Artist Justin Webb, Editor Kevin Wathen, VP Creative Services/Producer Silver ADDY® Award and Public Service Cash Award Entrant: Preston-Osborne Advertiser: Lexington Philharmonic Title: Horsetails 2010 Commemorative Book Credits: Dave Jones, Designer David Caldwell, Art Director/Project Manager Lee Thomas, Photographer Sara Lord, Client/Copywriter Welch Printing Company, Printer 13 Bronze ADDY® Award Entrant: WebMedley.com Advertiser: Sallee Horse Vans Title: 'Keeneland Horse Sales' - Sallee Horse Vans Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley Nicole Pieratt, Owner, Sallee Horse Vans Elizabeth Sadler, Employee, Sallee Horse Vans E-Mails / E-Cards Bronze ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Keeneland Title: Keeneland Holiday E-card Credits: Bobby Oakley , Graphic Designer Peter Cook, Project Manager Tracie Schlich, Director of Account Services Julie Mize, Assistant Account Planner Online Campaign Gold ADDY® Award WebMedley.com 18 Entrant: Advertiser: John Calipari, CoachCal.com & Alltech FEI Title: 'CoachCal.com & WEG Foursquare Promotion' Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley David Scott, Editor, CoachCal.com Billy Frey, PR Manager, Alltech FEI Online Newsletter Bronze ADDY® Award Entrant: NetMediaOne Advertiser: The Discovery Group Title: The Discovery Group Newsletter Credits: Bill Adams, Creative Director Graham Wheeler, Senior Programmer Susan Wheeler, Developer Mark Buckley, Portfolio Manager Dan Donoghue, Managing Partner Interactive Campaign Bronze ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Urban Active Title: Urban Active Personal Training Campaign Credits: Christy Hiler, Account Planner David Coomer, Director Digital Services Jeff Hancock, Creative Director Eye Level Studios, Video Production & Editing Bronze ADDY® Award Entrant: BAKER COMMUNICATIONS Advertiser: Family Practice Associates of Lexington, P.S.C. Title: Healthy Family Credits: Cindy Baker, Art Director Maverick Ng, Graphic Designer Kim Wade, Copy Writer Mobile Marketing RADIO Gold ADDY® Award A. Martin Design Studio 16 Entrant: Advertiser: Tailgate the South, LLC Title: Tailgate the SEC iPhone App Interface Design Credits: Adam Martin, Owner, User-Interface Designer Local Radio Silver ADDY® Award Entrant: Clear Channel Radio Advertiser: Lex Rooter Title: Happy to Sing Credits: Steve Lewis, Writer/Producer/Talent Webisodes Gold ADDY® Award WebMedley.com 17 Entrant: Advertiser: John Calipari, CoachCal.com Title: "The Making Of The Calipari Bottle" Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley John Calipari, Owner, CoachCal.com David Scott, Editor, CoachCal.com Local Radio Campaign Gold ADDY® Award Sally Advertising, LLC 19 Entrant: Advertiser: Al Torstrick Insurance Agency Title: Kids Explain Insurance Credits: Sally Davisson, Producer/Director/Editor Timothy, Laci, Lexi, Donovan, Davis, Alahna, Voice Talent Jaron Cohen, Engineer/Assistant Director/Voice Talent Scot Davisson, Music Allison Torstrick Johnson, Assistant Producer Silver ADDY® Award Entrant: WebMedley.com Advertiser: BP Asphalt USA Title: 'The Barge, Endeavour' - BP Asphalt USA Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley Jackie Tavitas, US Marketing Manager, BP Asphalt Silver ADDY® Award Entrant: Video Editing Services Advertiser: Lexington Convention and Visitors Bureau Title: Lextreks: Sushi Credits: Paul Mojonnier, Producer Chrissy Joy, Talent 16 14 17 18 National Radio Local TV Campaign Silver ADDY® Award Entrant: Dealers Financial Services Advertiser: MILES Program Title: 'Mama and Papa' Credits: Dan Barbercheck, Creative Director - Red7e James Williamson, Writer - Red7e Sam Dodson, Producer - Mass Production Rick Boone, Audio - Interactive Media Lab Jenny Wallace, Client Marketing - MILES Debi Williams, Client Marketing - MILES Silver ADDY® Award and Copywriting Excellence MERIDIAN-CHILES 20 Entrant: Advertiser: Ball Homes Title: Ball Homes Have Heart Credits: Mary Ellen Slone, President/Writer/Concept Larry Chiles, Owner/Concept John Campbell, Creative Director/Writer/ Producer Don Semandel, Producer Rae House, Art Director/Artist Justin Webb, Editor Kevin Wathen, VP Creative Services/Producer TELEVISION Local TV Silver ADDY® Award Entrant: WLEX-TV Advertiser: Graham's Boots Work & Western Wear Title: Ranchin' Ropin' & Ridin' Credits: Chrissy Pullinger, Producer, Editor Silver ADDY® Award Entrant: WLEX-TV Advertiser: Alltech Title: Fortnight Festival Credits: Chrissy Pullinger, Writer, Editor, Producer Bronze ADDY® Award Entrant: WLEX-TV Advertiser: Lexington Clinic Title: Doctors For Life Credits: Chrissy Pullinger, Writer, Producer, Editor Bronze ADDY® Award Entrant: Lexington Public Library Advertiser: Lexington Public Library Title: I Read Therefore I ... Stop and Smell the Roses Credits: Thom Southerland, writer/director/ cinematographer Thai Emmerich, editor Michael Elkins, model Bronze ADDY® Award Entrant: ABC 36 WTVQ-DT Advertiser: S & S Tire & Auto Serive Centers Title: B-Boy Brake Specialist Credits: Julie Coleman, Copywriter/Producer Vision Advertising Todd Linden, Producer, Director, editor, Graphics ABC 36 Billy Triplett, Videographer, ABC 36 Local TV Bronze ADDY® Award Entrant: ABC 36 WTVQ-DT Advertiser: ABC 36 WTVQ-DT Title: ABC 36 and Me! Credits: Chris Aldridge, General Manager Jared Hamm, Marketing Editor Rebecca L Price, Marketing Director Steve Broderson, Writer/Producer/Performer 20 19 Bronze ADDY® Award Entrant: WLEX-TV Advertiser: Commonwealth Cancer Center Title: Your Road To Recovery Credits: Chrissy Pullinger, Writer, Videographer, Editor Amy Wise, Writer, Producer Bronze ADDY® Award Entrant: MERIDIAN-CHILES Advertiser: Republic Bank Title: "First Dollar TV - 2010" Credits: Mary Ellen Slone, President/Concept/Copy John Campbell, Producer/Concept/Copy Kevin Wathen, VP Creative Services/Production David Cottingham/Post Time, Editing National TV, Consumer Services Silver ADDY® Award Entrant: Dealers Financial Services Advertiser: MILES Program Title: 'Planes' Credits: Dan Barbercheck, Creative Director - Red7e James Williamson, Writer - Red7e Karl Feige, Art Director - Red7e Sam Dodson, Producer - Mass Production Joel Umbaugh, Director - Road Pictures Steve Hurst, Editor - Videobred Rick Boone, Audio - Interactive Media Lab Jenny Wallace, Client Marketing - MILES Debi Williams, Client Marketing - MILES Bronze ADDY® Award Entrant: The Bell Group Advertiser: Claiborne Farm Title: Round Table Credits: The Bell Group, Producer Keeneland Broadcast Services, Production Edward L. Bowen, Writer Jeremy Krintz, Animator/Editor Bronze ADDY® Award Entrant: The Bell Group Advertiser: Vinery Title: Look What Vinery Can Do for You Credits: The Bell Group, Producer Keeneland Broadcast Services, Production Jeremy Krintz, Animator/Editor National TV Campaign Silver ADDY® Award Entrant: Cornett Integrated Marketing Solutions Advertiser: Keeneland Title: Keeneland Sales Television Campaign Credits: Paul Blodgett, Director of Creative Services Dave Songstad, Senior Copywriter G.D. Hieronymous, Keeneland Broadcast Services Jeremy Krintz, Animator/Editor Jerry Pelletier, Narrator Tracie Schlich, Director of Account Services Julie Mize, Assistant Account Planner 15 Bronze ADDY® Award Entrant: The Bell Group Advertiser: Claiborne Farm Title: Claiborne Classic Moments Credits: The Bell Group, Producer Keeneland Broadcast Services, Production Edward L. Bowen, Writer Jeremy Krintz, Animator/Editor Ashlee Harris, Assistant Account Planner Bill Rice, Social Media Manager Matt Bitley, Graphic Designer Gold ADDY® Award Cornett Integrated Marketing Solutions 22 Entrant: Advertiser: University of Kentucky Athletic Association Title: GAM3DAY READY Campaign Credits: David Coomer, Director of Digital Services Paul Blodgett, Director Creative Services Brad Mancuso, Art Director Dave Songstad, Senior Copywriter Christy Hiler, Account Planner Bobby Oakley, Graphic Designer Peter Cook, Project Manager Bill Rice, Social Media Manager American Paper Optics, Printer, 3D glasses Vision International , Printers Wendell Wilson Consulting , Web Consultant Welch Printing, Printer, poster Cinema, In-Theater Spots Bronze ADDY® Award Entrant: Dealers Financial Services Advertiser: MILES Program Title: 'Marching' Credits: Dan Barbercheck, Creative Director - Red7e Dan Barbercheck, Writer - Red7e Karl Feige, Art Director - Red7e Karl Feige, Editor - Red7e Rick Boone, Audio - Interactive Media Lab Jenny Wallace, Client Marketing - MILES Debi Williams, Client Marketing - MILES Silver ADDY® Award Entrant: Alltech Advertiser: Alltech Title: KY Ale Holiday Campaign Credits: David Jones, Graphic Designer MIXED/MULTIPLE MEDIA Bronze ADDY® Award Entrant: KET (Kentucky Educational Television) Advertiser: Kentucky Educational Television Title: Thoroughbred Campaign Credits: Paul Smith, Manager, On-air Promotion Lisa Meek, Communications Coordinator Todd Piccirilli, Manager, Communications John Dawahare, Manager, Print Graphics Rob Elliott, Editor Ellen Soileau, Writer/Editor Steve Shaffer, Photographer Timothy Bischoff, Senior Director, Marketing & Online Content Amanda Dawahare, Communications Cricket Press, Poster Designer Mixed-Media, National B-to-B Silver ADDY® Award Entrant: Asphalt Institute Advertiser: Asphalt Institute Title: Asphalt Rocks Concert Campaign Credits: Brian Clark, Director of Marketing and Membership Kendal Butler, Senior Editor Karen Embs, Member Services Manager Lea Howard, Graphic Designer Jennifer Hopewell, Marketing Department Assistant Katrina Tohle, Meeting Planner and Event Manager Mike Sonnenberg, IT Systems Manager Copy Express, Printer ADVERTISING FOR THE ARTS & SCIENCES Mixed-Media, Local Consumer Bronze ADDY® Award Entrant: Lexington Public Library Advertiser: Lexington Public Library Title: I Read Therefore campaign Credits: Thom Southerland, writer/director/ cinematographer Doug Tattershall, writer/actor Peggy McAllister, Graphic Designer Michael Wright, Photographer Michael Elkins, Actor Kelli Dean, Production assistant Greg Davis, Manager Thai Emmerich, editor Arts, Annual Report Silver ADDY® Award Entrant: Centre College-Alumni Affairs and Development Advertiser: Centre College-Alumni Affairs and Development Title: Setting the Standard-Donor Report 2009-2010 Credits: Dana Bart, Art Director Jacky Thomas, Director of Annual Giving/ Project Manager Thoroughbred Printing, Printer 21 23 Mixed-Media, National Consumer 16 Gold ADDY® Award and BEST OF SHOW ADDY® and Judges Choice 1 Cornett Integrated Marketing Solutions 21 Entrant: Advertiser: University of Kentucky Title: University of Kentucky 'see blue.' Campaign Credits: David Coomer, Director of Digital Services Kelley Nalli, Account Planner Brad Mancuso, Art Director Paul Blodgett, Director of Creative Services Dave Songstad, Senior Copywriter Peter Cook, Project Manager Bobby Oakley, Graphic Designer 22 Arts, Brochure Silver ADDY® Award Entrant: Noe Design Advertiser: Center for Rural Development Title: Center for Rural Development Performing Arts Brochures Credits: Michael Cornett, Project Manager Mary Hemlepp, Project Coordinator Nancy Wiser, Project Coordinator Trish Noe, Designer Martin Graphics, Printer Bronze ADDY® Award Entrant: Norton Center for the Arts-Centre College Advertiser: Norton Center for the Arts Title: Norton Center for the Arts -Season calendars Credits: Dana Bart, Art Director Steve Hoffman, Executive Director Thoroughbred Printing, Printer Arts, Poster Bronze ADDY® Award Entrant: Centre College Dramatic Arts Advertiser: Centre College-Dramatic Arts Title: Poster-"The Ugly One" Credits: Dana Bart, Art Director Matthew Hallock, Assoc. Professor of Dramatic Arts/Project Director Bronze ADDY® Award Entrant: Centre College Dramatic Arts Advertiser: Centre College-Dramatic Arts Title: Poster- "A Midsummer Night's Dream Credits: Dana Bart, Art Director Patrick Kagan-Moore, Professor of Dramatic Art/Project Director Bronze ADDY® Award Entrant: Centre College Dramatic Arts Advertiser: Centre College-Dramatic Arts Title: Poster-"Arcadia" Credits: Dana Bart, Art Director Tony Haigh, Professor of Dramatic Arts/Project Director Arts, Newsletter Bronze ADDY® Award Entrant: One Alliance Communications Advertiser: LexArts Title: Revue Newsletter Credits: Lisa Davis, Creative Director Cindy Baker, Art Director Cailyn Huston, Production Artist Arts, Invitation Silver ADDY® Award Entrant: Group CJ Advertiser: LexArts Title: Horse Mania 2010 Keeneland Sales Pavillion Credits: Connie Jo Miller, Creative Director Jim Clark, Creative Director Cheryl Conrad, Graphic Designer Nancy Diedrichs, Copywriter Mike Abbott-Thoroughbred Printing, Printer Arts, Newspaper Bronze ADDY® Award Entrant: One Alliance Communications Advertiser: LexArts Title: "For the Cost of a Latte" Print Ad Credits: Lisa Davis, Creative Director Cindy Baker , Art Director Arts, Out-of-Home Bronze ADDY® Award Entrant: Group CJ Advertiser: Berea Tourism Commission Title: Art Stop Ahead Credits: Group CJ, Creative Arts, Campaign Silver ADDY® Award Entrant: Norton Center for the Arts-Centre College Advertiser: Norton Center for the Arts Title: Sound of Music in the Bluegrass Credits: Dana Bart, Art Director Thoroughbred Printing, Printer Copy Express, Printer Silver ADDY® Award Entrant: Centre College Advertiser: Centre College-Art Department Title: Lino Tagliapietra Glass exhibit Credits: Dana Bart, Art Director Stephen Powell, Professor of Art/Project Director Arts, Mixed Media Campaign Bronze ADDY® Award Entrant: Lexington Art League Advertiser: Lexington Art League Title: Passing: Fashioning Drag Credits: Andrea Coates, Marketing / Art Director, Lexington Art League Kurt Gohde, Associate Professor of Art, Transylvania University Kremena Todorova, Asst Prof of English & Program Dir, Transylvania Dane Dickmann, Audio Engineer, Dynamix Productions Chelsea Pearl, Voice Talent Graeme Hart, Voice Talent Amber Scott, Press Outreach Coordinator, Lexington Art League Richie Wireman, Photographer (only on Last Chance ad) Bronze ADDY® Award Entrant: Norton Center for the Arts-Centre College Advertiser: Norton Center for the Arts Title: The Sound of Bluegrass-The Vienna Philharmonic Orchestra Concert Credits: Dana Bart, Art Director Thoroughbred Printing, Printer Copy Express, Printer Lynn Imaging, Printer DecoArt, Printer PUBLIC SERVICE Public Service, Brochure Silver ADDY® Award and Public Service Cash Award Preston-Osborne 23 Entrant: Advertiser: Lexington Philharmonic Title: Horsetails 2010 Commemorative Book Credits: Dave Jones, Designer David Caldwell, Art Director/Project Manager Lee Thomas, Photographer 17 Sara Lord, Client/Copywriter Welch Printing Company, Printer Public Service, Invitation Bronze ADDY® Award Entrant: Group CJ Advertiser: Bluegrass Conservancy Title: 10,000 Acres Protected Forever Credits: Connie Jo Miller, Creative Director Nancy Diedrichs, Copywriter Cheryl Conrad, Art Director/Graphic Designer Mackenzie Royce, Creative Director Lindsey LeMaster, Creative Director Lendy Brown, Creative Director Self-Promotion, Broadcast Silver ADDY® Award Entrant: Keeneland Association Advertiser: Keeneland Association Title: Keeneland Animation Demo Credits: Keeneland Broadcast Services, Production Jeremy Krintz, Animator Public Service, Radio Self-Promotion, Out-of-Home Silver ADDY® Award Entrant: Kentucky Department of Fish & Wildlife Advertiser: Kentucky Fish & Wildlife, Division of Law Enforcement Title: Good Swimmer :30 Credits: Charlie Baglan, Writer, Narrator, Producer Silver ADDY® Award Entrant: Group CJ Advertiser: Group CJ Title: Group CJ Idea Factory Credits: Group CJ, Creative Public Service, Audio / Visual Bronze ADDY® Award Entrant: Video Editing Services Advertiser: Bluegrass Prevention Center Title: Living it: Stories of Resilience with FASD (Fetal Alcohol Spectrum Disorders) Credits: Ryan Rivard, Producer Laura Nagle, Producer Paul Mojonnier, Director of Photography Public Service, Non-Traditional Silver ADDY® Award Entrant: Group CJ Advertiser: The Department for Environmental Quality Title: The Brains Behind the Drains Credits: Connie Jo Miller, Creative Director/Strategist Ave Lawyer, Public Relations Nancy Diedrichs, Art Director Claudia Michler, Artist Blake Eames, Artist Public Service, Campaign Silver ADDY® Award Entrant: Rae House Creative Marketing Advertiser: Lexington Dream Factory Title: The Land of Aaahs! Credits: Rae Ella House, Creative Director/Designer/ Copywriter Dingo Express, Printer Post Printing, Printer Bronze ADDY® Award Entrant: Group CJ Advertiser: Get Ready Kentucky/KY Horse Park/Multiple Clients Title: Get Ready Kentucky! Credits: Group CJ, Creative Public Service, Mixed Media Campaign 18 ADVERTISING INDUSTRY SELF SELF--PROMOTION Bronze ADDY® Award Entrant: Group CJ Advertiser: The Department of Environmental Quality Title: Do Your Duty Lexington Credits: Group CJ, Creative Self-Promotion, Direct Silver ADDY® Award Entrant: Adcolor Inc. Advertiser: Adcolor Inc. Title: Adcolor 20th Anniversary Ink Can Credits: Adcolor Creative Dept - Laura Hiller, Graphic Designer Adcolor Creative Dept - Matt Perry, Logo Creation Self-Promotion, Invitation Silver ADDY® Award Entrant: Midway College Advertiser: Tim Jones Title: New Year Card Credits: Tim Jones, Designer & Screen Printer Bronze ADDY® Award Entrant: WebMedley.com Advertiser: WebMedley.com Title: "2009 Wig Out With WebMedley" Invitation Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley Justin Bard, Sales, WebMedley Brandon Crabtree, Support, WebMedley Patrick Dotson, Project Manager, WebMedley Chris Spaulding, Software Developer, WebMedley Chris Barnes, Graphic Designer, WebMedley Sean Hobson, Support, WebMedley Bronze ADDY® Award Entrant: Copy Express Advertiser: Copy Express Title: Copy Express Christmas Card Credits: Otto Pittner, Director of Sales and Marketing Vera Daugherty, Director of Administration & HR Lea W. Howard, Graphic Designer Bronze ADDY® Award Entrant: Right Place Media Advertiser: Right Place Media Title: Right Place Media Holiday E-Card Credits: Lee Boone, Creative Director Joel Rapp, Copywriter Karl Hauser, Director of Interactive Media Silver ADDY® Award Entrant: Adcolor Inc. Advertiser: Kidzone Title: Kidzone Characters Credits: Adcolor Creative Dept - Matt Perry, Illustrator/ Graphic Designer ELEMENTS OF ADVERTISING Logo Photography, Color Gold ADDY® Award A. Martin Design Studio 24 Entrant: Advertiser: Tailgate the South, LLC Title: Tailgate the SEC iPhone App Logo Credits: Adam Martin, Owner, Designer Silver ADDY® Award Entrant: Jeff Rogers Photography, Inc. Advertiser: Jeff Rogers Photography, Inc Title: Seasons of the Bluegrass Credits: Jeff Hancock, Art Director Otto Pittner, Printing Silver ADDY® Award Entrant: Preston-Osborne Advertiser: Downtown Lexington Corporation Title: DLMD logo Credits: Anna Benlow, Designer Bill Michul, Art Director Phil Osborne, Account Manager Katelyn Rademacher, Assistant Account Manager Renee Jackson, Client Silver ADDY® Award Entrant: KET (Kentucky Educational Television) Advertiser: Kentucky Educational Television Title: Thoroughbred Photo Credits: Steve Shaffer, Photographer Photography, Campaign Bronze ADDY® Award Entrant: Group CJ Advertiser: The Massage Center Title: Healing Hands Credits: Connie Jo Miller, Creative Director/Copywriter Nancy Diedrichs, Creative Director/Broadcast Producer Eric Diedrichs, Photographer Chery Conrad, Graphic Designer Cindy Hutchison, Creative Director Roette Farthing, Creative Director Silver ADDY® Award Entrant: Hammond Design Advertiser: American Association of Equine Practitioners Title: AAEP Student Chapter Logo Credits: Kevin Webb, Designer Bronze ADDY® Award Entrant: WebMedley.com Advertiser: WebMedley.com Title: WebMedley - Logo Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley Chris Barnes, Graphic Designer, WebMedley Special Effects, Video or Film Bronze ADDY® Award Entrant: Hammond Design Advertiser: Ward Hall Preservation Foundation Title: Ward Hall Logo Credits: Kevin Webb, Designer Grady Walter, Creative Director Gold ADDY® Award Keeneland Association 26 Entrant: Advertiser: Keeneland Association Title: Today at Keeneland Open Credits: Keeneland Broadcast Services, Production Jeremy Krintz, Animator Bronze ADDY® Award Entrant: Rae House Creative Marketing Advertiser: DingoXpress Title: DingoXpress Credits: Rae Ella House, Designer Silver ADDY® Award Entrant: MERIDIAN-CHILES Advertiser: Ball Homes Title: 2010 Ball Homes Logo Animation Credits: Larry Chiles, Owner/Account Manager Justin Webb, Editor/Animator Kevin Wathen, Producer Illustration Silver ADDY® Award Entrant: Keeneland Association Advertiser: Equibase Title: Equibase Mobile Credits: Keeneland Broadcast Services, Production Jeremy Krintz, Animator Bronze ADDY® Award Entrant: KET (Kentucky Educational Television) Advertiser: Kentucky Educational Television Title: Summer Celebration Knight Credits: Ronna Fisher, Designer Bronze ADDY® Award Entrant: WebMedley.com Advertiser: WebMedley.com Title: WebMedley Video Closing Animation Credits: Chad Hobson, Owner, WebMedley Bill Dotson, Owner, WebMedley Illustration, Campaign Gold ADDY® Award Cornett Integrated Marketing Solutions 25 Entrant: Advertiser: University of Kentucky Title: University of Kentucky Recruitment Campaign Credits: Brad Mancuso, Art Director Kelley Nalli, Account Planner Paul Blodgett, Director of Creative Services David Coomer, Director of Digital Services Dave Songstad, Senior Copywriter Ashlee Harris, Assistant Account Planner Bobby Oakley, Graphic Designer Peter Cook, Project Manager Bill Rice , Social Media Manager Matt Bitley, Graphic Designer 24 25 26 19 Special Effects, Internet Gold ADDY® Award 5ifth element 27 Entrant: Advertiser: Hospira Pharmaceuticals Title: Hospira iSecure Animation Credits: Paul Scarnegie, Technical Director, Animator Jerry Houck, Account Executive John Campbell, Creative Director Music With Lyrics Silver ADDY® Award Entrant: Group CJ Advertiser: The Department of Environmental Quality Title: The Stormwater Blues Credits: Connie Jo Miller, Song lyrics Eric Diedrichs, Composition and Talent Nancy Diedrichs, Broadcast Production LOCAL ONLY CATEGORIES Documented Sales Success 28 Entrant: Advertiser: Title: Credits: Group CJ The LFUCG Division of Revenue Tax Amnesty 2010 Group CJ, Creative Tall ADDY® 29 Entrant: Advertiser: Title: Credits: Preston-Osborne Hyatt Regency Lexington Blue Fire Grill Grand Opening Invitation Bill Michul, Creative Director/Art Director Anna Benlow, Art Director/Designer Stephanie Apple, Project Manager 29 27 28 20 Thank You to Our Sponsors and Friends Matt Anderson — Anderson Photo & Design Thuy Barrineau — Viola Photography Sponsors shown are as of publication date. We apologize if some sponsors are not be listed. Proudly Supports the Lexington Ad Federation www.lynnimagingmonster.com GREAT LOCATION. GREAT GUESTROOMS. GREAT MEETINGS. Hyatt Regency offers 20,000 square feet of elegant function space that is stylish and unique. Renovated guestrooms include a Hyatt Grand BedTM complete with a plush pillow-top mattress and a state-of-the-art work center. For more information or to book a meeting, call 859 519 4211 or visit www.lexington.hyatt.com. 401 WEST HIGH STREET, LEXINGTON, KENTUCKY Post has produced over one hundred yearsofqualityprinting,andovertwenty-three years serving the needs of Lexington and the BluegrassRegion. That is why we can say we are always here. We’re here with the very latest graphic artstechnology.Fromblackandwhitetomulti color, personal customer service, and years of experience to stand behind our services, Post Printingisalwayshere. Call us for all your printing needs. Minster, Ohio • 419-628-2321 Lexington, Kentucky • 859-254-7714 www.postprinting.com GREAT IDEAS CAN COME FROM ANYWHERE. LEXINGTON www.aaflexington.com