Louvre Hotels Group actively pursues its development

Louvre Hotels Group actively pursues its development abroad
Paris, 2 February 2012 – Louvre Hotels Group, a major player in the hotel industry, is actively
pursuing its development in France and abroad, and opened 62 new hotels worldwide in 2011
(7,000 rooms), i.e. 55% more than last year.
The Group sustained its growth in France last year with 28 new openings (2000 rooms). (for
further information on France, see press release from 6th January 2012)
The international development of Louvre Hotels Group rapidly increased with 34 openings (5,000
rooms) compared to 18 openings in 2010 (3,320 rooms). Therefore, for the first time since the
operational merger of Louvre Hôtels and Golden Tulip, more than half of the Group’s openings
were abroad: 55% of new hotels and 72% of the Group’s new rooms were opened outside France
in 2011.
An accelerated international strategy for the Group on strong growth markets
The majority of the Group’s new hotels abroad were opened in growing markets such as India,
China, the Middle East and North Africa.
India
As one of the Group’s priority countries in 2011, there are now ten hotels in India, nine of which
were opened over the past 12 months. The Group has set itself the target of opening around a
dozen hotels per year in India over the next five years.
China
Louvre Hotels Group, which currently has three hotels in China, aims to continue to expand on
this market by opening between two to five hotels, either mid to high-range, per year. Through
the partnership that the Group made with Chinese major player in the hotel industry Jin Jiang in
November 2011, it aims to take advantage of the country’s rapidly growing economy. In particular,
this partnership is a great opportunity to attract new clients both in France and in China thanks to
the strength of the combined reputation of the two brands.
The Middle East and North Africa
With 40 hotels already established in Africa and in the Middle East, seven of which were opened
in 2011, the Group is actively pursuing its development in the region, mainly through openings in
Morocco and Saudi Arabia, but also in Jordan, the UAE and Oman.
26 février 2010
Other regions
The Group, which is also counting greatly on the growth of Latin American countries, also opened
four new hotels in Brazil, where Louvre Hotels Group has moved from 6th to 3rd place in the
national hotel rankings in just three years thanks to an exclusive partnership with BHG. Today the
Group has around thirty hotels in Brazil.
Golden Tulip: a centrepiece of the international strategy of Louvre Hotels Group
In 2011, all of the international openings were under the Golden Tulip brand. This emblematic
brand in the four star hotel segment is contributing to the strong growth of Louvre Hotels Group,
particularly in terms of the number of rooms - Golden Tulip hotels have a larger than average
capacity compared to the rest of the Group’s hotels.
Since the operational merger between Golden Tulip and Louvre Hôtels in 2009, the number of
annual openings for Golden Tulip hotels has doubled. Today, Golden Tulip brands represent 1/3 of
the Group’s total rooms and 85% of its rooms abroad.
Beyond its historic market, the Netherlands (48 hotels), Golden Tulip hotels now has a strong
presence in Brazil (29 hotels) and the Middle East (45 hotels).
Further development of hotels under management contract
In 2011, 34 franchise hotels were opened and 28 were opened under management contract. At a
global level, 54% of the Group’s 1,056 hotels are either subsidiaries or under management
contract, and 46% are franchises.
In 2012, Louvre Hotels Group plans to open more than half of its new hotels under management
contract. This demonstrates the ability of the Group to offer hotel owners and investors a wide
range of services and a real depth of understanding, thus allowing them to provide a quality hotel
experience and to meet client expectations.
Outlook for 2012
Louvre Hotels Group is aiming to continue its expansion strategy in 2012 and plans to open 76
new hotels this year, 51 of which will be abroad. The Group currently has 170 hotel projects in the
pipeline, the equivalent of around 20,000 rooms.
The Group is going to continue to take advantage of its portfolio of strong and complimentary
brands which allow it to respond in the best way possible to the individual characteristics of each
market, both in France and abroad.
Matthieu EVRARD, Chief Development Officer of Louvre Hotels Group has stated that: “We are
planning to accelerate the international development of the Group, and in 2012 almost 60% of our
hotel openings will be outside France, particularly in Europe and on strong growth markets such as
India, Brazil and the Middle East.”
About Louvre Hotels Group
Following their respective purchase by Starwood Capital in 2005 and 2009, the alliance between
Louvre Hôtels and Golden Tulip became Louvre Hotels Group in April 2011, making it a leader in the global
hospitality market with more than1,000 hotels in 40 countries ranging from 1 to 5 stars.
The Group, established in 1976, now counts 6 brands: Première Classe, Campanile,
Kyriad, Tulip Inn, Golden Tulip and Royal Tulip Luxury Hotels.
Louvre Hotels Group press contacts:
Camille Sassi – 01 42 91 47 40 – [email protected]
Olivia Meyer – 01 42 91 49 71 – [email protected]
International Openings
since October 2011
2 new hotels in Brazil
Royal Tulip Rio de Janeiro
418 rooms
Located in front of São Conrado beach,
surrounded by the beauty of the Pedra
da Gavea and the green courts of the
Gavea Golf Club, near of the shopping
mall of Rio de Janeiro, called Fashion
Mall, the Royal Tulip Rio de Janeiro offers
418 luxurious apartments all with
balcony and a beautiful sea view.
Golden Tulip Belem
127 rooms
Located in a nice neighborhood, with easy access to
main tourist and historical attractions. In a true cultural
renaissance, the city presents museums, churches and
restored old big houses, surrounded by modern leisure
areas and cultural centers. There are streets where the
tourist can enjoy the shades of the mango trees,
immense green areas, good restaurants and the
delicious regional typical culinary, besides the bars
with a lot of charm and entertainment.
3 new hotels in India
Golden Tulip Nadda Sahib Chandigarh
46 rooms
Resort & Spa is located on the way to the
beautiful Morni Hills amidst lush green
surroundings, 3 minutes away from the
famous Nada Sahib Gurudwara.
The glistening structure spread over three
acres of land invokes a sense of tranquility
with its quiet ambience and exemplary
services standards which makes it a perfect
venue for an intimate family celebration,
power conferences or for relaxation.
Tulip Inn Hyderabad
90 rooms
Tulip Inn Hyderabad
is a modern and
contemporary business Hotel located in
Abids,
Commercial
business
district
and Entertainment center of Hyderabad . The
Hotel offers impeccable choice of guest
services complimented by Indian Hospitality.
The Hotel offers a selection of 90 rooms
furnished in contemporary style that are
categorised into 15 Premier Suites, 30 Superior
rooms & 45 Standard.
Tulip Inn TI Kolkata - Park Street
46 rooms
Tulip Inn Kolkata is a chic 3 star deluxe hotel,
modern and contemporary in design; it has
retained the spirit and charm of the traditions
of India and blended these with the latest
technology.
The hotel is located at a very convenient
location in the heart of the city near by Park
Street with all major tourist attractions,
corporate hub and recreational facilities in
vicinity.
1 new hotel in Czech Republic
Golden Tulip Savoy
61 rooms
Golden Tulip opens a hotel in the capital of the
Czech Republic on December, 1. Nearby the
famous Prague Castle the 5-star Boutique-Hotel
Savoy – built in 1911 and re-opened in 1994 after
an extensive renovation – attracts guests with 61
luxurious rooms and suites.
Since 1990 the hotel is owned by the Warimpex
Finanz- and Beteiligungs-AG – an Austrian real
estate development and investment company.
From December, 1 Golden Tulip is taking over the
management contract. It`s the second hotel in
Prague for the brand operating 200 hotels in 40
countries.
Hotel Savoy combines gracious living with the
charm from long ago – the face of the building
originates from the year 1882. Behind it a mixture
of elegance and modern technology is waiting for
the guests.
This year the online portal TripAdvisor awarded
the hotel with the “certificate of excellence”.
Situated in the embassy district of Prague the
hotel features a relax center with a whirlpool,
sauna and a steam bath as well as a beauty salon
and two conference rooms with the capacity of 45
persons. Above that a presidential suite offers an
intimate atmosphere for meetings with up to 20
people. The award-winning restaurant Hradčany
and a library with an open fireplace complete the
offer of the hotel.
1 new hotel in Thailand
Golden Tulip Samudra Hua Hin
100 rooms
Golden Tulip Samudra Hua Hin is set out on a 4 Rai
(6.400m²) plot of land, facing the gulf of Thailand,
surrounded by nature and landscaped gardens.
Golden Tulip Samudra Hua Hin feature spacious
contemporary interiors, individual kitchenettes,
large outdoor terraces that integrate seamlessly to
internal living space and unobstructed view of the
blue ocean at Hua Hin.
For the construction of the building, high quality
material and experienced contractors have been
selected. Emphasis has been placed on using
materials which are environmentally friendly. The
dividing walls of the building are in filled to ensure
good insulation and soundproofing to ensure
utmost privacy. All built in furniture are made out
of solid teakwood with a veneer finish.
Golden Tulip Samudra Hua Hin is situated just 11
km before Hua Hin downtown, a 2 hours drive
from Bangkok or 5 minutes from Hua Hin airport.
Hua Hin is one of Thailand’s most desirable areas,
favoured by the elite of Thailand. It offers a
delightful way of life for full-time residents or
holiday makers alike.
A peaceful beach resort ideal for young couples,
families and retirees. In Hua Hin you can enjoy
year round golf, on more than 5 championship
golf courses, world class Spa facilities and a wide
selection of international restaurants.
Definitely the place where you wish to own your
private residence or villa!
1 new hotel in Marocco
Tulip Inn Oasis
152 rooms
Close to Marina and beach, the friendly,
well known and popular Tulip Inn Oasis is
a short walk away from Agadir’s beach
promenade and trendy Marina. The city
center is within walking distance also.
Only 25 minutes from the airport.
Private beach area, pool, outdoor
swimming pool, buffet restaurant, bar,
lounge with nightly entertainment.
Wellness center with sauna/massage,
fitness room, and hairdresser.
1 new hotel in Saudi Arabia
Golden Tulip Dar Al Khalil – Makkah
576 rooms
Golden Tulip Dar Al Khalil - Makkah, 5 star hotel,
located in the heart of Holy city Makkah, at Ibrahim
Al Khalil Road, offers 576 luxurious rooms and suites
Strategically located on Ibrahim Al Khalil Road in the
heart of the central zone and the holy surroundings
adjacent to Haram & all shopping area in Al
Masfalah. Airport/Hotel transfers available with
charge.
1 new hotel in Jordan
Golden Tulip Aqaba
80 rooms
The hotel Golden Tulip is located in
the heart of Aqaba, 5 minutes
walking from the beach. Its central
location makes it the ideal venue for
both the leisure and business
traveller.
1 new hotel in Nigeria
Golden Tulip Port Harcourt
102 rooms
Situated in close proximity to the Polo Club in GRA II,
Golden Tulip Port Harcourt is only 35km from the
international Airport.
2 new hotels in Germany
Golden Tulip Parkhotel Neu-Ulm
135 rooms
The Hotel is perfectly located in a park at the
banks of the river Danube, with view of the
historic town centre and the Ulm Cathedral.
Only 10 minutes walk to both city center and to
the Ulm main station. The hotel offers excellent
facilities for both the business and leisure
traveler.
Golden Tulip Kassel Hotel Reiss
97 rooms
The Golden Tulip Kassel Hotel Reiss is centrally
located in the heart of Kassel and within walking
distance of downtown and many shopping
opportunities. You can expect an exceptional
ambience: architecture of the 50s and 70s
combined with modern interior design.
In each season you will see the various faces of
Kassel and its beauty.
1 new hotel in Portugal
Golden Tulip Hotel Falperra Braga
58 rooms and 5 Suites
In the green hills of Minho Province, Falperra Conference & Spa
offers indoor and outdoor pools, a spa and tennis court. Braga
city is only 5 km away. Hotel Falperra Conference & Spa is 40 km
from Francisco Sa Carneiro Airport. Parque Nacional da Peneda
Gerês is a one-hour drive away.