Rates and Products 2016.indd

Transcription

Rates and
Products
Advertising options, section descriptions,
display/classified rates and terms for 2016
Questions? Contact Nick Fortine at [email protected]
Display advertising rates
Ad size
$100,000+
$80,000
$60,000
$40,000
$20,000
$10,000
Open rate
Full page
$3,710
4,240
4,735
5,100
5,760
6,970
8,145
3/4 page
3,295
3,755
4,170
4,495
5,070
6,135
7,140
Island
3,080
3,495
3,885
4,180
4,725
5,590
6,645
1/2 page
2,695
3,045
3,375
3,595
4,020
4,730
5,640
3/8 page
2,280
2,550
2,820
3,120
3,335
3,905
4,690
1/4 page
1,800
1,995
2,160
2,315
2,565
2,950
3,495
1/8 page
1,305
1,400
1,495
1,590
1,730
1,950
2,300
Strip
1,475
1,600
1,720
1,842
2,000
2,290
2,570
Back cover
4,452
5,088
5,682
6,120
6,912
8,364
9,774
Inside front cover
4,452
5,088
5,682
6,120
6,912
8,364
9,774
Two page spread
7,455
8,900
9,690
10,615
12,065
14,465
16,995
3/4 page spread
6,480
7,530
8,390
9,175
10,425
12,320
14,665
Island page spread
5,955
6,895
7,740
8,395
9,530
11,425
13,365
Half page spread
5,175
5,970
6,695
7,245
8,215
9,695
11,160
Belt spread
3,940
4,750
5,320
5,960
6,410
7,620
8,705
Centerpiece towers
2,205
2,610
2,855
3,080
3,440
4,045
4,540
U-shape spread
2,755
3,295
3,625
3,935
4,390
5,180
5,685
L or Reverse L-shape
2,035
2,395
2,615
2,820
3,125
3,655
4,125
Belt
2,565
3,045
3,375
3,595
4,020
4,730
5,370
Tower
1,445
1,785
1,925
2,060
2,270
2,625
2,920
Triangle
2,170
2,550
2,820
3,020
3,335
3,905
4,465
Wave
1,930
2,275
2,470
2,660
2,960
3,255
3,870
Page one logo*
1,100
1,200
1,300
1,400
1,500
NA
NA
PAGE 2 OF 30 COLUMBUS BUSINESS FIRST » 2016 RATES AND PRODUCTS
RATES INCLUDE
FULL-COLOR
ADDITIONAL
CHARGES
Guaranteed Position Fee 10%
VOLUME DISCOUNTS
Volume discounts are determined by
combining the dollar value of print
and digital insertions in Columbus
Business First, plus sponsorships,
within the contract period. Contract
begins with the date of first insertion
and must be fulfilled within a
12-month period. Book of Lists and
pre-printed inserts may also be
included as part of your volume
contract. Contracts guarantee the
volume rate earned and ad sizes may
vary during contract period. Refer
to the column under the volume for
rate of desired size. Rates subject to
change during contract period. Rate
increases are effective January 1,
and all advertisers’ rates change on
that date.
CREDIT, PAYMENT
AND COMMISSIONS
All first-time advertisers must pre-pay
and payment must accompany all
copy until credit has been established
with the Credit Department. Payment
by check, Visa, MasterCard or
American Express. All advertisers must
submit a Credit Application. Terms
of credit extension to advertisers
is Net 30 Days. No cash discounts.
Any discrepancies in advertising
invoices must be questioned within
10 days of publication. All rates are
net and non-commissionable. All
advertising transactions with the
Columbus Business First are subject
to the publication’s advertising
terms and conditions, a copy of
which is available on our Web site
and, if applicable, in our advertising
agreement.
Classified pages
1 unit
2 unit vertical
3 unit vertical
3” x 2 ½”
3” x 5 ¼”
3” x 8”
Classified pages are groupings of small space ads under
a specific topic heading and are published on a weekly,
monthly or quarterly basis.
2016 RATES
1 unit
2 units
3 units
52x
170
250
460
26x
190
280
500
13x
210
310
540
8x
230
340
580
Open
250
370
620
6 units
880
1,215
1,610
2,160
2,705
($ per ad)
2 unit horizontal
6 1/8” x 2 ½”
6 unit
Frequency rates are determined by the number of ads run during the contract
period. Contracts begin with the date of your first insertion and must be
completed within a twelve-month period. Ad sizes and copy may vary during
the schedule. Refer to the column under the frequency for rate of desired
size. All classified rates are net and non-commissionable.
9 ½” x 8”
3 unit horizontal
9 ½” x 2 ½”
Weekly lists
Columbus Business First’s Business weekly lists are compiled with information
about the top local companies in specific industries. The lists are a mixture of selfreported information, original research conducted by Columbus Business First and
established third-party sources.
COLUMBUS BUSINESS FIRST
18
Compiled by Robin Smith
614-220-5444
[email protected]
LAW FIRMS
RANKED BY NUMBER OF CENTRAL OHIO LAWYERS
Weekly list topics
See the 2016 Production Calendar »
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Secure space near a list in the Book of Lists
")&*++#)
Take advantage of up to 60% off the regular newspaper rate when you advertise in
both the newspaper when the list comes out, and again in the Book of Lists for year
round exposure.
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CLOSER LOOK
1846
Founding year of oldest
Central Ohio firm, Porter
Wright Morris & Arthur.
2013
Founding year of newest
Central Ohio firm, Isaac
Wiles Burkholder & Teetor.
LARGEST FIRMS
BY CENTRAL
OHIO ASSOCIATE
ATTORNEYS
Vorys Sater
Seymour and Pease
62
Bricker & Eckler
60
Squire Patton Boggs
41
Jones Day
38
Porter Wright Morris
& Arthur
33
Dinsmore & Shohl
25
BakerHostetler
20
Carpenter Lipps &
Leland
19
Kegler Brown Hill +
Ritter Co.
19
Thompson Hine
19
ABOUT THE LIST
Information on The List was
supplied by individual law
firms through questionnaires
and could not be
independently verified by
Columbus Business First.
Only those that responded
to our inquiries were listed.
Revenue and other
numbers larger than 1 million
are automatically rounded;
however, rankings are based
on unrounded numbers. In
case of ties, companies are
listed alphabetically.
NEED A COPY
OF THE LIST?
Information for obtaining
reprints, Web permissions
and commemorative
plaques, call 877-3975134. More information
can be found online at
ColumbusBusinessFirst.com
by clicking the “Store” tab
near the top of the site.
WANT TO BE
ON THE LIST?
If you wish to be surveyed
when The List is next
updated, or if you wish to
be considered for other
Lists, email your contact
information to Robin Smith
at [email protected].
497&30*)1&89>*&7
FOR LITIGATION
EXCELLENCE,
DEDICATION
AND RESULTS.
YOUR AD HERE
arnlaw.com | (614) 460-1600
Inserts
Avoid the problem of support staff discarding your expensive sales brochure
before it reaches its target. Send your pre-printed message directly to the
business decision maker while saving yourself the labeling, postage costs
and extra work of direct mail. Reach a select audience by choosing one of
our zoned regions, or cover all of Central-Ohio with a full run.
FULL RUN
$40K/13x rate
$20K/8X rate
$10K/4X rate
Open rate
1-4 pages
$1,925
$2,600
$2,920
$3,310
5-8 pages
2,945
3,950
4,425
5,080
9-12 pages
3,890
5,120
5,775
6,620
Lewis Center
43035
A
C
D
A full run requires 10,000 printed copies. If provided, a digital copy of your insert will
also be included in approximately 2,600 digital-only subscriptions.
ZONES
$40K/13x rate
$20K/8X rate
$10K/4X rate
Open rate
Quantity
North/NW (Zone A)
$785
$985
$1,175
$1,280
2,850
South/West (Zone B)
655
910
1,105
1,205
2,850
East/NE (Zone C)
635
895
1,090
1,150
2,650
Downtown (Zone D)*
575
595
650
705
1,750
B
*Zone D included in Zone B.
SPECIFICATIONS
DEADLINES
• All inserts must be pre-approved by Columbus Business First twelve days prior to
publication, to ensure adherence to all postal regulations. ADVERTISER IS ADVISED
TO OBTAIN PUBLISHER’S APPROVAL BEFORE PRINTING MATERIALS.
• Minimum insert size is 4” x 6” and maximum size is 10”x 13.”
• Inserts can be folded as long as they meet the size requirements.
• Finished inserts weighing less than a standard post-card are not advised.
• No indicia markings.
• No free-standing publications (catalogs, newsletters, etc.) or brokered advertising.
• Any inserts resembling editorial matter must have “Paid Advertising
Supplement to Columbus Business First” in 14-point type at the bottom of
the front page.
• Reservations must be made twelve business days prior to publication.
• Inserts are limited to four advertisers per issue.
• Sample copies must be provided to Columbus Business First twelve days
prior to publication.
• Inserts must be delivered to HNE Printers seven days prior to publication.
REQUIREMENTS
All insert rates are net and non-commissionable. Inserts may be used to fulfill
advertising contract obligations. Postal regulations govern insert approval. All prices are
for inserts weighing one ounce or less; each additional 1/2 ounce is an $18 per thousand
cost increase. Delivery and charges associated with the inserts are the responsibility of
the advertiser. Inserts are non-cancellable after the twelve day deadline, Advertiser is
required to pay full cost of insert if cancelled for any reason after deadline.
DELIVERY ADDRESS
Columbus Business First
c/o Daily Reporter
22 W. New Rd.
Greenfield, IN 46140
Contact: Stacey Boxberger
Phone: 317-477-3285
Email: [email protected]
DON’T FORGET TO LABEL
YOUR PACKAGING!
Boxes should be clearly
marked with ALL of this information:
• Columbus Business First
• Issue date
• Company name
• Name of insert
• Total quantity shipped
• Quantity per carton
Book of Lists
ADVERTISING
The city’s original, most comprehensive and valuable business reference guide and the one
publication readers turn to throughout the year. It’s a compilation of Columbus Business
First’s weekly lists and is full of important information about Central-Ohio business that’s
unavailable any place else. Sold year-round, so one ad equals a whole year of exposure.
Ad size
Contract
Renewal
Open rate
Back cover
10” x 13 1/2”
$8,200
$8,200
$11,635
Inside front cover
10” x 13 1/2”
9,490
7,805
9,490
Inside back cover
10” x 13 1/2”
8,330
6,960
10,255
Full page
10” x 13 1/2”
6,765
5,510
8,035
Half page
Horizontal: 10” x 6 5/8”
Vertical: 4 7/8” x 13 1/2”
4,450
3,570
5,285
Quarter page
4 7/8” x 6 5/8”
3,105
2,530
3,595
Banner
10” x 1 9/16”
2,020
1,750
2,400
Add-on banner†
1,050
1,030
1,450
5+ banner
815
870
1,155
Gatefold
20,000
N/A
25,000
Chapter sponsorship
8,500
N/A
10,000
Presenting sponsorship
16,000
N/A
19,000
*Contract renewal rate only available until Feb. 25 2016.
†requires a full page
Spot color: $300 per color (process matched) | Four color: $600
10% fee for guaranteed position, accepted only for full and half page ads on a first-come basis.
All rates are net.
Book of Lists space reservations are non-cancelable.
Issue date: December 23, 2016
Space date: October 21
Art Date: October 28
Finished (trim) size: 10 3⁄4" x 14 1⁄2"
Full page w/bleed: 111⁄4"x15"
Book of Lists
Presenting Sponsorship - $19,000
Chapter Sponsorship - $10,000
($16,000 contract rate)
($8,500 contract rate)
» Position your message on a two-page, fourcolor, card stock, glossy tab on one of 13
category sections facing an industry index in
the 2016 Book of Lists.
» Location, Location, Location
» Your company logo will be showcased on
the front cover of the 2016 Book of Lists,
prominently displayed on the chapter index
page, as well as on the chapter tab.
» Your company logo will be featured with all
Book of Lists promotional advertisements in
Columbus Business First.
» Your message will be delivered in a half page,
500-word sponsor column near the front of the
book, including headshot, logo and contact
information.
» Columbus Business First will provide your
company 50 Book of Lists.
» Receive two VIP All Access passes to the
following Business First signature events: Best
Places to Work, CIO-Tomorrow, C-Suite Awards,
Commercial Developers Power Breakfast,
Corporate Caring Awards, Fast 50, Forty under
40, Health Care Heroes, Healthiest Employers,
and Mentoring Monday.
» Position your message on a two-page,
four-color, card stock, glossy tab on
one of 13 category sections facing an
industry index in the 2016 Book of Lists.
» Additional half page, four color ad in the
Book of Lists.
» Your message delivered in a quarter
page, 250-word sponsor column
near the front of the book, including
headshot, logo and contact information.
» Your company logo will be prominently
displayed on the chapter index page as
well as on the chapter tab.
» Columbus Business First will provide
your company 25 Book of Lists.
» $18,000 value
» Choose ten Top 25 lists published in the weekly
paper throughout 2016 to feature your banner
ad at the bottom of the list. The selection of
your lists will be based upon availability and list
content.
» Receive an activation opportunity by having
Columbus Business First send electronic
invitations to select companies on your behalf
to attend an on-site reception or event. Ask
your advertising consultant for details.
» $51,000 value.
WE NEED YOUR LOGO
Your logo should be sent as soon as you sign on
for the sponsorship.
Preferred file type: Vector .eps (if not available,
please send .ai, .pdf, .psd or a high-resolution .jpg;
logos saved from the internet are not accepted.)
Columbus Giving Guide
The Columbus Giving Guide is Columbus Business First’s annual publication of nonprofits,
foundations and cultural organizations in Central Ohio.
The Columbus Giving Guide is designed to showcase the many philanthropic organizations
within the community to the business audience at the height of giving season and
throughout the year.
It is a special publication highlighting public service within our city and provides the business
community valuable information when they are determining their charitable giving and
participation plans for 2016 and beyond. 14
-20017
136-2
20201
The 2016 Columbus Giving Guide will publish in Columbus Business First newspaper on
November 25th, reaching 35,000 readers and will also serve as the official take-away
piece at the Association of Fundraising Professionals’ National Philanthropy Day event on
November 22, reaching an additional 500 attendees.
BY ADVERTISING IN THE COLUMBUS GIVING GUIDE, NONPROFITS CAN:
» Create awareness and educate the public on their cause and mission
» Showcase their board members and annual events
» Attract new donors
G
SHININ
» Attract new board members and volunteers
No
RATES
» Provide support of the nonprofit(s) of their choice
» Single-page profile: $1,950
Early Bird Rates - 80% off standard
rate card - Expire Aug. 27
» Two-page spread: $3,200
» Create new strategic partnerships
» Rates after August 27 - 70% off
standard rate card
» Single-page profile: $2,300
» Two-page spread: $3,900
R
N CENT
IGHT O
| Adv
29, 2013
vember
BY SUPPORTING A NONPROFIT OR SPONSORSING
THE GIVING GUIDE, BUSINESSES CAN:
» Show their corporate support for philanthropy in Central Ohio
OTL
THE SP
Issue date: Nov. 25
Content deadline: Oct. 7
Space deadline: Sept. 23
Art deadline: Nov. 4
PR
O NON
AL OHI
OFITS
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iness Firs
ertising
Suppleme
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PRESENTING SPONSOR:
Custom Publishing
Making big news?
When an anniversary, awards program, event, trade show,
major construction project or business association requires
special attention, let the publishing experts at Columbus
Business First help you get the word out.
You control the content. From sales to distribution, our
award-winning contract publishing team will handle the
details. Your custom supplement, inserted into the credible
Columbus Business First environment, is the ideal vehicle
for disseminating your story.
BENEFITS:
» Your company provides a qualified list of preferred business partners. Your
business partners will be offered a discounted advertising rate to make
supporting your section an affordable opportunity.
» An eight-page special advertising supplement will be produced with a minimum
of $15,000 in advertising support. If the revenue exceeds $15,000 in advertising
support, the page count will increase. If the revenue falls short of $15,000, your
company is financially responsible for the difference.
» Your company supplies editorial and graphic content
» Your company receives a full-page, full-color advertisement in the supplement
» Your custom marketing supplement will be distributed to Columbus Business
First’s entire subscriber base of 11,700 equating to a readership of 45,000
business executives. Your company will receive an overrun of 500 copies and a
PDF for additional marketing efforts.
» Create new strategic partnerships
Industry Forums - Panel Discussion + Event
Jane Peterson
Deirdra Yocum
Jeff Tour
William Hutter
VP, Ohio Individual
& Small Group Sales
Vice President
of Quality
Member
CEO
PHOTOS BY: Rick Buchanan Photography
OVERVIEW
Throughout the year, Columbus Business First hosts various breakfast forums which consist
of industry leaders discussing pertinent business topics. Topics range from Health Care
Reform, Cyber Security to Economic Development. As a Forum sponsor, your organization
will have a seat on the panel as well as other promotion benefits as highlighted below.
HEALTHCARE
FORUM
Event Details
» 7:30-9:30am breakfast panel discussion hosted at area venue (TBD)
» Average attendance: 50-200 (varies depending on topic)
» Program will be moderated by Publisher, Don DePerro
» Program must have at least three participants
Sponsor Benefits
» Industry-exclusive
» One expert seat on the panel
» One half page, full color ad in weekly edition of Columbus Business First which will feature
the edited event transcript
» 700-800 word sponsor column with sponsor headshot and byline in the weekly edition of
Columbus Business First which will feature the edited event transcript
» Input on topics and Q&As of the discussions
» Exposure in print and online promotional campaign prior to the event
» Four half page color ads
» Four event email pushes
» Event page posted on Columbusbusinessfirst.com
» Attendee list for post-marketing efforts (excluding email addresses)
» Five tickets to the event
» On-site promotional table
» PDF of section to use for additional marketing
Advertising Supplement to Columbus Business First
Affordable Care Act compliance requirements are coming closer to reality in 2015.
2015 BRINGS MANY CHANGES TO ACA
T
he 8-inch thick binder hit the table with a thud, helping Bill
Hutter make his point about the challenges businesses face in
understanding and complying with the Affordable Care Act.
“This is it, minus 700 pages of amendments,” said the
CEO of Sequent, a human resources outsourcing and
consulting firm in Columbus. “Mostly it has to do with
regulations – interpreting what the law is supposed to
be.”
That remains a steep climb for human resources experts such as Hutter and others advising employers
on how to comply with the Affordable Care Act, commonly referred to as Obamacare.
“It’s a very, very complex set of requirements,” Hutter
said. “It will be a moving target for a few years until it
all shakes out.”
His comments came at the 2015 Healthcare Reform
Forum conducted by Columbus Business First on Jan.
29 at Ohio State University’s Fawcett Center. Hutter
was part of a four-person panel of industry experts
who translated the practical implications of the Affordable Care Act, including what it has in store for businesses this year and beyond.
22
2015 HEALTHCARE REFORM FORUM
Joining Hutter on the panel were Jane Peterson, vice
president of Ohio individual and small group sales for
Anthem Blue Cross and Blue Shield; Deirdra Yocum,
Advertising Supplement to Columbus Business First | 02.06.15
vice president of quality for CareSource; and Jeff Tour,
an attorney who heads the Employee Benefits Group
at the law firm of Steptoe & Johnson LLP.
Much of the discussion centered on the “play or pay”
employer mandate that requires companies with 50
or more full-time equivalent employees (FTEs) to offer health insurance coverage or risk paying penalties.
The penalties include a payment of $2,000 per fulltime employee (minus up to 30 employees) if the employer does not offer coverage.
The employer mandate went into effect Jan. 1 for employers with 100 or more full-time equivalent employees. They are required to offer health insurance to 70
percent of their FTEs this year and 95 percent in 2016.
Under the law, a full-time employee is one who works
30 or more hours per week.
Companies with 50 to 99 FTEs can qualify for “transition relief” that will exempt them from the employer
mandate until 2016. Ones with less than 50 FTEs will
continue to remain exempt from the mandate.
Tour said questions being asked by some of Steptoe
& Johnson’s clients suggest many employers don’t
2016 Forums:
» February: Health Care Reform; International Business
» June: Cyber Security
“The emails I get (from clients) say, “I assume we can
still do this – right?’” Tour said. “There are so many levels where you can get tripped up.”
He said some past practices, such as providing financial incentives for employees who decline coverage for
themselves or spouses or to enroll in Medicare or Medicaid if they’re eligible, may not hold up because of the
changes in federal health-care laws and regulations.
“You have to be very circumspect,” Tour said, “if you try
to design some way to take active employees and shift
them over to Medicare or Medicaid. It’s highly scrutinized (by the IRS).”
Hutter said some companies, especially ones with
transitional work forces in hospitality and retail, may
see opportunities to get “creative” by encouraging
workers
to sign
for Business
Medicaid
Advertising
Supplementup
to Columbus
First | 02.06.15
continued
22
2015 page
HEALTHCARE
REFORM FORUM
so they don’t have to offer them health coverage.
Hutter has also heard of employers outsourcing work to
companies created and owned by family members or
splitting their business into smaller companies so they
can fall below the 50 FTEs threshold.
“There are a number of folks doing this, and they’re getting bad advice,” he said, adding that at the end of the day,
the business receiving the services of those workers will
be considered the common employer for the FTE count.
Tour said his firm’s clients are more interested in avoiding
the Obamacare requirements than evading them. It may
include cutting their full-time work forces below 50 FTEs
or reducing an employee’s hours below 30 a week.
From an employer standpoint, Peterson said the one of
the biggest changes at Anthem has been adopting the
community rating standards for premiums mandated by
the Affordable Care Act. The law prohibits rating based on
health status, medical conditions or medical history, and
it narrows age-based premium gaps between older and
younger workers.
“I don’t see a lot of employers going to the extremes that
some lawyers and others think up to deal with this,” Tour
said. “I think (employers) are sucking it up.”
On the consumer side, the Affordable Care Act is being
well-received by the people it is designed to help – those
unable to find affordable health insurance, said CareSource’s Yocum.
CareSource, a Dayton-based nonprofit managed health
plan, has enrolled 49,000 of the 196,000 Ohioans who
have signed up for 2015 coverage through the Health Insurance Marketplace created by the Affordable Care Act,
also called the federal exchange. Nationally, more than
9.5 million consumers have enrolled for coverage this year
through the federal exchange.
23
So far, no companies have
been fined for compliance
issues with the Affordable Care
Act. As long as businesses
move toward compliance,
they ought to be OK.
Many of those enrollees, including ones who are CareSource members, qualify for premium tax credits based
on income to make coverage affordable
“What we continue to hear from our members is, ‘You are
providing coverage I never had before. It gives me peace
of mind,’” Yocum said, noting 60 percent of those covered
by a CareSource marketplace plan had been uninsured.
She said the 2015 enrollment process has been much
smoother than a year ago when computer glitches on
healthcare.gov frustrated insurance carriers and those trying to sign up for coverage. CareSource and other carriers
have also found that consumer education is critical to the
enrollment process.
“People don’t understand their options and the financial
assistance available to them,” Yocum said.
To help address that, CareSource has formed a partnership with the Ohio Chamber of Commerce to educate employees about what’s available to them on the exchange.
CareSource has also expanded the network of primarycare doctors and specialists in its marketplace plans while
focusing on keeping coverage affordable.
received more than more 1 million calls from consumers
over a two-day period -- 100 times higher than its normal
call volume.
“What we’ve learned from our members,” Yocum said, “is that
regardless of network and plan design, it’s all about price.”
Anthem has enhanced its health insurance exchange
website, adding tools that estimate premium subsidies
for individuals and helping consumers learn which doctors, hospitals and other medical providers are in a plan’s
network. The company has also increased its number of
licensed insurance professionals to answer questions and
enroll those wanting coverage.
Anthem’s Peterson said the insurance carrier wanted to
find a more efficient way to educate and communicate
with consumers after all the confusion created by the
launch of healthcare.gov in 2013. That was when Anthem
All the changes are also driving stepped-up efforts to provide quality care at affordable prices for companies and
their employees, Peterson said. Those efforts include offering a narrower network of health-care providers in the
exchange plans and so-called “value-based payments” for
providers tied to the quality of care received by patients.
“It’s better care and the right care,” Peterson said. “That
can have an effect on the overall health of the employee
as well as the cost.”
Steptoe & Johnson PLLC is a U.S. law firm with core strengths in business, energy, labor and employment, litigation and
transactional law. We have more than 300 attorneys serving clients in 15 office locations in Colorado, Kentucky, Ohio,
Pennsylvania, Texas, and West Virginia.
Steptoe & Johnson was founded in 1913. Since then, we’ve learned a thing or two about what it takes to meet your
goals. No matter how much we grow, our first priority is building relationships.
From 2012 to 2022, health care spending is
projected to increase at an average annual
rate of 5.8%.* We’re tackling this problem
and helping to control rising costs by:
}
Providing members with information, programs and tools to help
them make informed choices about their care.
}
Giving members options and access to quality, affordable care —
whether it’s urgent care, a test or a procedure.
}
Rewarding doctors for providing care that improves health and
puts the patient at the center of their care.
Better tools and programs = better health care consumers
*Office of the Actuary at the Centers for Medicare & Medicaid Services, National Health Expenditure Projections 2012-2022 (accessed July 2013)
Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company. Independent licensee of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and
Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.
/(#/,(#2&/25-
understand the complexities of the transition relief
rules. They also need to know they must continue to
comply with previous health-care rules and regulations, including the Health Insurance Portability and
Accountability Act and Employee Retirement Income
Security Act.
“You’ve got to know the rules… and make sure you’re not
doing it by twisting arms,” he said.
Our attorneys practice in more than 40 different areas of law and have been recognized by The Best Lawyers in America® and
Chambers USA America’s Leading Lawyers for Business. They work closely with clients in industries including health care,
engineering, manufacturing, technology, real estate, and finance. They provide guidance on everything from the selection of
the most advantageous structure for a business to complex corporate issues and proactive advice on day to day operation.
Sponsor Investment
» Non-contract rate: $9,000
» Contract rate: $7,500
BY JEFF BELL | Freelance Journalist
Table of Experts Roundtable
OVERVIEW
It is increasingly important for your business’s experts to be known in the community as thought
leaders and influencers. Columbus Business First’s series of Roundtable discussions showcases
your experts on topics that are important to your customers and prospects.
TABLE
of
EXPERTS
Each Table of Experts will be held at Columbus Business First’s office and will be moderated by
an independent columnist who will write a feature story on the discussion. The Table of Experts
special advertising feature will be published in Columbus Business First about two weeks later.
Each topic will allow for 3-5 company leaders at the table.
Event Details:
» 7:30-9:30 am discussion hosted at Columbus Business First
» Panel discussion moderated by Columbus Business First and covered by a freelance reporter
» A minimum of three participants is required to conduct a roundtable
Sponsor Benefits:
» Seat at the roundtable (non-exclusive, but no more than two panelists from the same industry)
» Up to two additional company members in attendance
» Input into the topics and Q & A of the discussion
2016 Rate
» ¼ Page full-color ad in the printed supplement
» 300-word profile, speaker headshot, company logo in printed supplement
$4,500
» Content will be hosted on our website for 30-days and promoted on the Afternoon Edition, cbf.com home page,
and large filmstrip ads
» PDF of the section to use for marketing
Schedule:
Higher Education
Craft Brewers and Distilleries
Workforce Development
Mergers & Acquisitions
Digital Marketing
Innovation in Health Care
Non-Profits
Manufacturing
Fraud Protection
Data Centers
Roundtable Date
4/1
5/6
6/10
7/8
7/22
9/2
9/23
10/28
11/11
12/2
Publication Date
4/22
5/27
6/24
7/22
8/5
9/16
10/7
11/11
12/2
12/16
Digital advertising rates
Top leaderboard (728 x 90)
RUN OF SITE
Upper island
(300 x 250)
400,000
impressions
330,000
impressions
200,000
impressions
130,000
impressions
*80,000
impressions
**50,000 XL
Impressions
Business
Pulse***
Special
Section***
People on
the Move***
$125,000+
$5,962
5,110
3,407
2,555
1,703
1,696
$1,000
$1,000
$1,000
$100,000
6,084
5,214
3,477
2,607
1,738
1,731
1,000
1,000
1,000
$80,000
6,208
5,321
3,547
2,660
1,774
1,767
1,000
1,000
1,000
$60,000
6,419
5,510
3,674
2,755
1,837
1,830
1,000
1,000
1,000
$40,000
6,663
5,714
3,806
2,857
1,909
1,901
1,000
1,000
1,000
$20,000
7,481
6,405
4,274
3,207
2,131
2,123
1,000
1,000
1,000
$10,000
8,346
7,532
4,771
3,576
2,391
2,382
1,000
1,000
1,000
Open
9,270
8,294
5,529
4,147
2,764
2,750
1,000
1,000
1,000
80,000
impressions
each of upper
and lower
300x250, top
and bottom
728x90,
320x50
66,000
impressions
each of upper
and lower
300x250, top
and bottom
728x90,
320x50
40,000
impressions
each of upper
and lower
300x250, top
and bottom
728x90,
320x50
26,000
impressions
each of upper
and lower
300x250, top
and bottom
728x90,
320x50
16,000
impressions
each of upper
and lower
300x250, top
and bottom
728x90,
320x50
*Runs for
four weeks
*Runs for
four weeks
*Runs for
four weeks
*Runs for
four weeks
*Runs for
two weeks
Upper
and lower
300x250, top
and bottom
728x90. Must
be purchased
in conjunction
with a 130k
ROS package
or higher
Upper
and lower
300x250, top
and bottom
728x90. Must
be purchased
in conjunction
with a 130k
ROS package
or higher
Upper
and lower
300x250, top
and bottom
728x90. Must
be purchased
in conjunction
with a 130k
ROS package
or higher
Lower island
(300 x 250)
Ad
positions
Rates are based on total dollar investment (combined print, digital and sponsorships).
* Runs for two weeks
** Must be purchased with any ROS package (if purchased with 80K package it will run two weeks)
*** Must be purchased with 130K impressions package or higher
All impressions served on Web and Mobil platforms. Proportionate delivery based on usage of each platform.
35%
Year-over-year growth in page views
Bottom leaderboard (728 x 90)
Online and email advertising
RUN-OF-SITE
EMAIL NEWSLETTER
EMAIL NEWSLETTER
Morning Edition
Afternoon Edition and Energy Inc.
Banner
728x90px
Banner
468x60px
Banner
728x90px
Island
300x250px
Logo + text
120x60px logo (submitted to size)
160 text characters
Island
300x250px
Upper Skybox
200x200px
Logo + text
120x60px logo + 160 text characters
Lower Skybox
200x200px
Website Specifications: Accepted file types: .gif, .jpg, Flash (up to 30 seconds),
Dynamic HTML, HTML banners, Image map, and Java Script. B. Send questions
regarding file specifications to [email protected]. Download the full
specifications sheet
Email Newsletter Specifications: Only .gif or .jpg accepted. Maximum file size is 40KB. Animated .gif of up to 30 seconds may be used; NO Flash files accepted. Animated GIFs in email
newsletters should have a first frame equivalent to a static image (Outlook 2007 and newer workaround) Send questions regarding file specifications to [email protected].
Sign up to receive one or more of our FREE newsletters at ColumbusBusinessFirst.com
You will need to log in or create a free Columbus Business First account and add the newletters you want to receive in your account preferences.
We accept HTML5 ads in third-party tag format.
We do not host HTML5 files made by Adobe Edge or other HTML5 builders.
How to submit online and email ads
Ad deadlines
Your finished ads are due no later than five days prior to launch of campaign. You will receive a review three days prior to launch for your approval.
Send your files
All files should be sent to your local advertising executive with the campaign name included.
Morning Edition
Logo
120x60
Columbus Business First’s Morning and Afternoon Editions deliver top stories
and news alerts to over 20,000 email inboxes every day. Executives keep tabs
on the pulse of the local business scene with snapshots of each day’s news.
Top banner 468x60
Page Sponsorship
A Morning Edition sponsorship offers your business an industry exclusive
opportunity to partner with Business First. Each morning, professionals with a
vested interest in Columbus business news will see your ad.
Page Sponsorship (includes
logo and top banner)
Middle banner
Bottom banner
$125,000+
$1,047
$626
$209
$100,000
1,151
733
314
$80,000
1,256
837
419
$60,000
1,361
994
523
$40,000
1,570
1,204
628
$20,000
1,832
1,413
733
$10,000
2,093
1,622
837
Open
2,355
1,832
942
35%
Year-overyear growth
in page views
Middle banner 468x60
Bottom banner 468x60
SPECS
Banner 468 x 60 - GIF/JPG, 40K or less, :30 animation
120x60 Morning Edition logo - GIF/JPG - 20K - Top sponsor only
Click URL
Newsletter products do NOT support Flash Animation
Animated GIFs in email newsletters should have a first frame equivalent to a static image (Outlook 2007
workaround)
Third party redirect or standard tags accepted for the Banner, Leaderboard and Island sizes. 1x1 tracking
pixels can be used for the Text placement but not for the other banner sizes.
Creative deadline: 5 buisness days prior to start of campaign
Sign up for the free Morning Edition at ColumbusBusinessFirst.com
Afternoon Edition
728x90 top banner
Columbus Business First’s Morning and Afternoon Editions deliver top stories and news alerts
to over 20,000 email inboxes every day. Executives keep tabs on the pulse of the local business
scene with snapshots of each day’s news. The Afternoon Edition has nearly 12,500 Daily Subscribers,
and over 60,000 weekly distribution and boasts a 15% year over year growth.
Top Banner
Upper Skybox
Lower Skybox
Upper Logo + Text
Middle Logo + Text
$125,000+
$1,242
$1,117
$521
$559
$391
$100,000
1,366
1,179
556
621
443
$80,000
1,490
1,304
695
683
521
$60,000
1,614
1,428
745
745
559
$40,000
1,862
1,490
795
795
633
$20,000
2,173
1,738
993
993
745
$10,000
2,483
1,862
1,117
1,117
838
Open
2,793
2,173
1,242
1,242
931
728 x 90px
GIF/JPG
40K
:30 animation
Click URL
200x200 px
GIF/JPG
40k
:30 animation
Click URL
200x200 px
GIF/JPG
40k
:30 animation
Click URL
120x60 px
GIF/JPG
20k + 160
characters of
text (spaces
included)**
Click URL
120x60 px
GIF/JPG
20k + 160
characters of
text (spaces
included)**
Click URL
Specs
35%
Year-over-
upper
skybox
200x200
year growth
in page views
120x60 logo and
160 characters
Upper Text & Logo
120x60 logo and
160 characters
Middle Text & Logo
lower
skybox
200x200
All rates are NET. Costs quoted are “per week.” Six drops per week: Monday-Friday with a Saturday BONUS).
SPECS
** Any clickable call to action should be at the end of the text and counts towards the 160 character total
Animated GIFs in email newsletters should have a first frame equivalent to a static image (Outlook 2007 workaround)
Third party redirect or standard tags accepted for the Banner, Leaderboard and Island sizes. 1x1 tracking pixels can be used for
the Text placement but not for the other banner sizes.
Sign up for the free Afternoon Edition at
Business Pulse
By sponsoring the Business Pulse, your company is placed at the forefront of business executives’
conversation for an entire month. Each week our editors choose a pertinent question about
diverse topics within the community, which allows our users to vote, comment and interact.
Business Pulse Sponsorship includes 100% share of voice in the section and logo exposure on the
home page and on the Afternoon Edition whenever the Business Pulse Survey is promoted.
The $1,000 sponsorship is exclusive and must be purchased in conjunction with a 130k website
package or greater. Ads that appear in the Business Pulse section are counted toward the
guaranteed impressions of the package.
logo
YOUR LOGO OR
IMAGE HERE
Commitment levels
< 3-month
commitment
3-month
commitment
6-month +
commitment
Logo exposure in
section & where
Business Pulse is
promoted
Logo exposure in
section & where
Business Pulse is
promoted
Logo exposure in
section & where
Business Pulse is
promoted
Run of Site
Run of Site
Run of Site
100% Share
of Voice of
300x250 and
728x90 ad units
in section
100% Share of
Voice of 300x250
and 728x90 ad
units in section
100% Share of Voice
of 300x250 and
728x90 ad units in
section
728 x 90
YOUR LOGO OR
IMAGE HERE
Home Page
logo
300x250
AFTERNOON EDITION
logo
Native Opportunity
300x250
SPECS
• Creative due 5 business days prior to run date
• Leaderboard 728x90 – GIF/JPG/Flash, 40k or less, :30 animation
• Island 300x250 – GIF/JPG/Flash, 40k or less, :30 animation
• 88x31 - GIF/JPG (only) - 10k
• Click URL
• Flash must use clickTag and include a backup GIF/JPG 40k or less. Max Flash Version 9. FPS 24. AS 2.
• Third party redirect or standard tags accepted for the Leaderboard and Island sizes.
• Third party redirect, standard tags or 1x1 tracking pixels accepted for the 88x31 logo.
728 x 90
Business Pulse Page
Afternoon Edition
People on the Move
People on the Move Sponsorship includes 100% share of
voice in the section and logo exposure on the home page,
article pages and on the Afternoon Edition whenever the
People on the Move is promoted.
728 x 90
The $1,000 sponsorship is exclusive and must be purchased
in conjunction with a 130k website package or greater. Ads
that appear in the People on the Move section are counted
toward the guaranteed impressions of the package.
SPECS
• Creative due 5 business days prior to run date
• 88x31 - GIF/JPG (only) - 10k
• Click URL
• Third party redirect or standard tags accepted for the Leaderboard and Island sizes.
• Third party redirect, standard tags or 1x1 tracking pixels accepted for the 88x31 logo.
logo
300 x 250
YOUR LOGO OR IMAGE
HERE
Home Page
300 x 250
logo
728 x 90
People on the Move Page
Afternoon Edition
Section Sponsorship
Editorial content from the paper (or your own content) can be presented by you as a section
on ColumbusBusinessFirst.com. Top 25 lists, Expanded List Packages, as well as Special
Publications or your own advertorial can be sponsored. Traffic is driven to the section through
promotion on the home page and promotional boxes throughout the website. Special section
content is built within the website and includes a main navigation page with links to articles
within the section.
Section Sponsorship includes 100% share of voice in the section, logo exposure on the special
section heading and filmstrip, plus additional run of site ad placements. Runs for four weeks.
Top leaderboard (728 x 90)
Upper island
(300 x 250)
The $1,000 sponsorship is exclusive and must be purchased in conjunction with a 130k website
package or greater. For a complete breakdown on rates, please see the digital advertising
rates on page 7. Ads that appear in the Special Section are counted toward the guaranteed
impressions of the package.
SPECS:
• Editorial Special Sections – Creative Due: 1 Week (the Friday prior to the Friday of launch)
• 120x60 Logo – GIF/JPG- 20k
• Click URL
• Third party redirect or standard tags accepted for the Leaderboard and Island sizes ONLY. Third party 1x1 tracking pixels accepted for the 120x60 logo.
Lower island
(300 x 250)
Bottom leaderboard (728 x 90)
Homepage takeover
The Home Page Takeover is a high-impact package of three advertising units,
which runs for five consecutive business days of your choosing. Yours are the
only ads on the Home Page.
The Skin and the Upper Island remain on the site for five days. The Pushdown
unit appears for five seconds the first time a user comes to the home page,
and then a smaller leave behind ad appears. Each time the user comes back
to the home page during the five day period, the leave behind ad appears.
The sponsorship is exclusive and must be purchased in conjunction with a
130k website package or greater.
40,000 impressions
Cost
Ad unit
$2,400
970x418 / 970x66 pushdown,
300 x250, 1600x660 skin
SPECS
• 1600x660 Skin - JPG - No Flash - 100k
(ACBJ site is 1034x wide, creative will need to be built around the page size)
• Skin template for agencies: Homepage_Skin_Template.psd
• 970x418 Pushdown - Expanded – GIF/JPG/Flash, “close” button in upper right corner, open 6 seconds max, :30 animation - 120k
• 970x66 Pushdown - Reminder – GIF/JPG/Flash, “click to expand” text in middle or right side of image, :15 animation - 120k
• Click URL
• Flash must use clickTag and be accompanied by a backup GIF (120k). * Flash must use clickTag and be accompanied by a backup GIF.
Bottom line
The Bottom Line package is an exclusive premium banner position appearing
on all pages of the website except the home page and sponsored pages. The
leave behind unit appears when the user initiates the close feature.
This sponsorship delivers an estimated 100,000 impressions per month.
100,000+
impressions
Cost
Ad unit
$4,070
1034x90/1034x30
SPECS
• Creative Due: 5 Business Days (Updated: 11/6/12)
• 1034x90 Expanded – GIF/JPG “close” button in far right upper corner, no animation - 50k
• 1034x30 Reminder – GIF/JPG, “show ad” button in far right upper corner, no animation - 50k
• Click URL
* Maximum 3 units served per unique user per day
This is a custom creative designed by Bizjournals with size specs that fit true to our pages layout templates.
1034x90 (expanded)
To view examples of the bottom line, visit an example below:
☛ http://www.youtube.com/watch?v=1QoW4CfQvPU&feature=youtu.be
☛ http://youtu.be/6lre5GgxvUM
☛ http://www.youtube.com/watch?v=ZQRRodiLX2s&feature=youtu.be
1034x30 (collapsed)
Slider
The Slider is an ad appearing on
all pages of the website with the
exception of the home page and
sponsored pages.
The Full page appears when the
user initiates the “slide” feature. This
sponsorship delivers an estimated
100,000+ impressions over four weeks.
SPECS
• 950x90 Footer – GIF/JPG/Flash AS3, Flash Player 9+ “Slide to
learn more” on the right side, no animation. - 50k
• 950x460 Full Page – GIF/JPG/Flash AS3, Flash Player 9+
“close” button in top right corner to close slider content, :30
max animation - 100k
• Click URL
Flash must use clickTag and be accompanied by a backup
GIF (50k),
FLA files and all fonts must be provided for build.
Third party 1x1 tracking pixels accepted. Frequency capped by
Bizjournals once per user per day.
Video Files - .MOV file type / :30 in length. Video will be loaded
to a default Video Player with Start/Pause/Mute buttons
100,000+
impressions
Cost
Ad unit
$3,050
950x90 / 950x460
To view examples of the slider, visit an example below:
☛ http://www.youtube.com/watch?v=1QoW4CfQvPU&feature=youtu.be
☛ http://youtu.be/6lre5GgxvUM
☛ http://www.youtube.com/watch?v=ZQRRodiLX2s&feature=youtu.be
Vertical content
channel sponsorship
Align your message with a specific industry covered by Columbus Business First’s editorial team.
You may choose from any of the 17 industries (at right), dependent on monthly page views:
Benefits:
» Vertical content channel pushed weekly in the Afternoon Edition
» Client logo + 160 characters of text
» Three top industry stories featured
» Runs once per week for the entire sponsorship
» Client picks (same) day of the week
» Module linkes to the Vertical Content Channel landing page
» 100% Share of Voice on all four ad positions on the Content Channel landing page
» “Sponsored By” logo
» Sponsorship includes ROS impression package
» 20% share of Voice ads running on the article pages
» Logo on 100,000 Business First house ads drawing clicks to the Vertical Content Channel page
_ month commitment:
>6
» Two 400-600 word sponsor articles per month (with editorial approval)
» Runs in the thir article position on the Homepage and Afternoon Edition for 24-hours; 10th position for the
following 24-hours
SPECS
GIF/JPG, 40K or less, :30 animation
120x60 Energy Inc. logo - GIF/JPG - 20K - Top sponsor only
Click URL
Newsletter products do NOT support Flash Animation
Animated GIFs in email newsletters should have a first frame equivalent to a static image (Outlook 2007 workaround)
Third party redirect or standard tags accepted for the Banner, Leaderboard and Island sizes. 1x1 tracking pixels can be
used for the Text placement but not for the other banner sizes.
• Banking & Financial Services
• Commercial Real Estate
• Education
• Energy
• Environment
• Health Care
• Human Resources
• Insurance
• Legal Services
• Logistics & Transportation
• Manufacturing
• Media & Marketing
• Residential Real Estate
• Retailing & Restaurants
• Sports Business
• Technology
• Travel
Breaking News
Columbus Business First delivers timely, unique content to a highly influential and
engaged audience of business leaders and influencers. Online, bizjournals.com
features business news from around the nation updated throughout the day. Business
Journal websites offer news, analysis, advice columns and other resources that draw
more than 10 million unique online visitors each month. In addition, ACBJ has more
than one million daily email subscriptions.
Breaking news is what we do best and what our reader have come to expect. We
are pleased to announce an exclusive 12-month opportunity for one of our premium
clients.
2016 Cost
» Exclusivity
» 728x90 ad unit on the Breaking News email
» Logo placement with “sponsored by” text
» Minimum of six breaking news emails each quarter
» logo and ad positioned around the latest breaking news
Annual Sponsorship
Six-Month Sponsorship
Three-Month Sponsorship
$40,000
$22,000
$12,100
Real Estate advertising
Bizspace Property Spotlight | Online
Bizspace Property Spotlight is a unique opportunity to showcase your commercial space to a highly affluent
audience of business decision makers.
Your Bizspace Property Spotlight showcase includes:
» Up to 15 high resolution property photos so users can explore each property
» Broker call-to-action with picture, logo, phone number, email and link to website that scrolls with the user throughout
gallery
» Dynamic slide show controls so user can easily scroll through images or click to next photo
» Social tools to share property on Twitter, LinkedIn, Facebook and Google
» Live on site 24 hours a day/7 days a week for 30 days
Bizspace Property Spotlight promotion includes:
» Gallery and native content story
» Promotion as integrated native content on homepages and article pages - both full site and mobile minimum once per
month
» Promotion in daily email newsletters minimum once per month
Pricing:
» Contact your Account Executive for details or email [email protected]
Online Recruitment Services
Get your job listings in front of the largest collection of professional candidates.
Individual Featured Job Postings | $395
» Increase visibility in front of passive job seekers while targeting the active job seeker as well.
» Promoted at the top of job section with logo
» Also promoted on local homepage, article pages and daily newsletters with logo
» Unlimited text
» All listings are searchable on Google, Yahoo and other search engines
» 30 day campaign
Standard Job Postings | $295
» Appears in career center only
» Unlimited text
» All listings are searchable on Google, Yahoo and other search engines
» 30 day campaign
Volume Featured Job packages
» 5 featured online job postings for $1,500
» 10 featured online job postings for $2,500
» Can be used all at once or spread over a year
» Multi-market and custom packages also available
Recruitment Sponsorships Include:
» Sponsorship of Featured Jobs Module
» Homepage
» Article Pages
» Afternoon Edition Emails
» Career Center
» Featured Job Postings up to 5
» ROS Banners
Recruitment Sponsorship Rates
Banners
Sponsor Logo
Featured Jobs
Exposure
Homepage, Article
Pages, Career Center
Homepage, Article
Pages, Afternoon Edition
Emails, Career Center
Homepage, Article Pages,
Afternoon Edition Emails,
Career Center
Package 1
160,000 Impressions
500,000 Impressions
Up to 5 postings
$5,000/mo.
Package 2
330,000 Impressions
500,000 Impressions
Up to 5 postings
$7,500/mo.
Reprints
Featured in Columbus Business First? Market your success!
Show your customers your success with Columbus Business First reprints!
Your reprint is customized to your company and many options are available including:
» Hard Copy Reprints | Prices vary by quantity
» Digital ePrints | Starting at $550
» Wall Plaques & Awards | Starting at $169
» Photos | Starting at $150
» Press Releases | Prices vary
Contact [email protected] | 877.397.5134 for full options and pricing.
Deadlines and cancellations
Weekly newspaper
Free-standing inserts
Columbus Business First publishes weekly, 52 times a year, on Fridays. Premium
positions are sold on a first-come basis. Deadlines for the Dec. 20 issue are two weeks
earlier than the deadlines below. Please see the 2016 Production Calendar for other
deadline exceptions.
Inserts for the weekly newspaper
Section/advertising type
Deadline
General display advertising insertion
Wednesday, 9 days prior to publication
Expanded sections advertising insertion
Friday, two weeks prior to publication
Expanded “Extra” sections artwork
Classified advertising insertion
Friday, one week prior to publication
Cancellation
Workup information due
Camera-ready artwork due
Friday, one week prior to publication
Deadline
Reservation
2 weeks prior to publication.
Delivery
10 days prior to publication
Book of Lists
The Book of Lists is published once a year. Positions are sold on a first-come basis.
Deadline
Friday, October 23
Friday, November 6
Cancellation
Cannot be canceled
Special sections and publications
Special sections and publications such as Best Places to Work, Fast 50, and Forty Under
40, are published periodically (see Production Calendar for dates) and are inserted into,
or run as a part of, the weekly Friday paper.
Cancellation policy
Deadline
Friday, three weeks prior to publication
Workup information due
Cancellation
Cancellation of an ad or a change in its schedule must be received in writing
on or before the deadlines listed above. Ads canceled after the deadline will be
billed at 100%.
Terms and conditions
The following terms and conditions govern all entities that place advertising (“Advertiser”), either directly or through an agent (“Agency”), with publications
(“Business Journal(s)”), digital Business Journal publications (“Digital Editions”), websites and mobile sites
(“Websites”) and applications (“Apps”) and any other
service (collectively, together with Business Journals,
Digital Editions, Websites and Apps, the “Service”)
published and/or owned, licensed or operated by or on
behalf of American City Business Journals (“Publisher”).
The placement of advertising in any Publisher Service
constitutes Advertiser’s (and, if applicable, Agency’s)
agreement to these terms. These terms and conditions may be modified from time to time by Publisher;
additional placement of advertising will constitute
Advertiser’s (and, if applicable, Agency’s) agreement to
any such modifications.
I. DEFINITIONS
A. “Dollar Volume Discount” is determined by combining the dollar value of print and digital insertions in the
Business Journal(s) plus sponsorships, within the contract period. Contract begins with the date of first insertion and must be fulfilled within a 12-month period. Book
of Lists and pre-printed inserts may also be included
as part of your volume contract. Contracts guarantee
the volume rate earned and ad sizes may vary during
contract period. Refer to the column under the volume
for rate of desired size. Rates subject to change during
contract period. Rate increases are effective January 1,
and all advertisers’ rates change on that date.
B. “Short Rate” is the difference between the rate
charged on the contracted dollar volume and the higher
rate based on the reduced dollar volume of advertisements actually published and paid for.
II. TERMS AND CONDITIONS APPLICABLE TO
ADVERTISING PLACED IN ANY PUBLISHER SERVICE
A. PUBLISHER’S RIGHT TO REJECT, CANCEL OR
TERMINATE ORDERS: Publisher reserves the right at
its absolute discretion, and at any time, to cancel
any advertising order or reject any advertising copy,
whether or not the same has already been acknowl-
edged and/or previously published, displayed, performed or transmitted (collectively referred to herein
as “Published” or “Publish”), including, but not limited
to, for reasons relating to the content of the advertisement or any technology associated with the advertisement. In the event of such cancellation or rejection by
Publisher, advertising already run and to be run shall
be paid for at the rate that would apply if the entire
order were Published and no Short Rate will apply.
Publisher, at its absolute discretion, may terminate
its relationship with Advertiser and/or Agency for the
breach of any of the terms hereof, including without
limitation a breach based on the failure on the part of
either Advertiser or Agency to pay each bill by its due
date. Should Publisher terminate its relationship with
Advertiser and/or Agency, a Short-Rate may apply and
all charges incurred together with Short-Rate charges
shall be immediately due and payable. Furthermore,
in the event Advertiser or Agency breaches, Publisher
may, in addition to its other remedies, (a) cancel its
recognition of Agency, thereby causing Agency to lose
claim to any commission for any further advertising
placed with Publisher on behalf of Advertiser or any
other client of Agency, and/or (b) refuse to Publish any
or all of Advertiser’s advertising.
B. ADVERTISER’S FAILURE TO RUN ADVERTISING/
SHORT-RATE: All agreements for advertising Dollar
Volume Discounts require that the specified dollar
volume of advertisements be Published within a specified period and be promptly paid for. In the event of
Advertiser’s or its Agency’s cancellation of any portion
of any advertising order/contract or failure to have
Published and paid for the specified dollar volume of
advertisements, or if at any time Publisher in its reasonable judgment determines that Advertiser is not likely
to Publish and pay for the total amount of advertising
specified during the term of the agreement, any rate
discount will be retroactively nullified, including for
previously Published advertisements, and may result in
a Short-Rate. In such event, Advertiser and/or Agency
must reimburse Publisher for the Short-Rate within 30
days of invoice therefor and Advertiser will thereafter
pay for advertising at the open rate or at the earned
rate(s) as applicable. Any merchandising program
executed by Publisher in reliance on advertising that is
cancelled will be paid for by Advertiser at the fair market rate for such program. Advertising credits (for any
earned advertising Dollar Volume Discount adjustments
for advertising run in excess of specified schedule)
will only be earned if all advertising is paid for by the
due date. Advertising credits must be used by the
Advertiser within six months after the end of the period
in which they were earned. Any portion of such advertising credits unused at the expiration of the foregoing six
month period shall be expired and Publisher shall not
have any further obligation to Advertiser and/or Agency
with respect thereto.
C. RESTRICTIONS ON ADVERTISER’S CANCELLATION
OF ADVERTISING ORDERS: No changes in orders or
cancellations are accepted unless received before the
specified closing dates, which vary by product and
are set forth in Publisher’s rate card and web site. No
changes in orders or cancellations may be considered
executed unless acknowledged in writing by Publisher.
Orders not cancelled as of these closing dates will be
billed, even though Advertiser fails to furnish copy, digital files or film. When change of copy or artwork is not
received by the closing date, copy run in previous issues
will be published. Should Publisher agree to cancel an
existing work order, Advertiser will be responsible for
the cost of any work performed or materials purchased
on behalf of Advertiser, including the cost of services,
paper and/or printing.
D. ADVERTISING POSITIONING AT PUBLISHER’S
DISCRETION: Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and
Published but such restrictions or specifications are at
Publisher’s sole discretion.
E. LABELING OF ADVERTISEMENTS: Advertisements
that simulate or resemble, or otherwise might not
be obviously distinct from, editorial content must be
clearly identified and labeled “ADVERTISEMENT” or any
other label as determined by Publisher at the top of the
advertisement, and Publisher may, in its discretion, so
label such material and/or otherwise distinguish the
style and/or presentation of such material.
F. INSERTS: An accurate copy of any furnished insert
must be submitted to Publisher for review prior to
the printing of the insert. Publisher’s review and/or
approval of such copy does not release or relinquish
Advertiser/Agency from its responsibilities hereunder.
Publisher is not responsible for errors or omissions in, or
the production quality of, furnished inserts. Advertiser
and/or Agency shall be responsible for any additional
charges incurred by Publisher arising out of Advertiser
and/or Agency’s failure to deliver furnished inserts
pursuant to Publisher’s specifications. In the event
that Publisher is unable to Publish the furnished insert
as a result of such failure to comply, Advertiser and/or
Agency shall nevertheless remain liable for the space
cost of such insert.
G. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS:
In the event of Publisher’s errors in or omissions of any
advertisement(s), Publisher’s liability shall be limited to
a credit of the amount paid attributable to the space of
the error/omission (in no event shall such credit exceed
the total amount paid to Publisher for the advertisement), and Publisher shall have no liability unless the
error/omission is brought to the Publisher’s attention
no later than 60 days after the advertisement is first
Published. However, if a copy of the advertisement
was provided or reviewed by Advertiser, Publisher
shall have no liability. In no event will Publisher have
any liability for errors or omissions caused by force
majeure or errors in key numbers. In the event of
a suspension of print publication due to computer,
software, or network malfunction, congestion, repair,
strike, accidents, fire, flood, storms, terrorist attacks,
acts of war or any other cause or contingencies or force
majeure beyond the reasonable control of Publisher,
it is agreed that such suspension shall not invalidate
any advertising agreement but a) will give Publisher
the option to cancel any advertising agreement, or if
Publisher does not do so, b) upon resumption of print
publishing, the agreement shall be continued and
Publisher will have no liability for any errors or omissions or any damages or missed impressions caused by
such suspension. IN NO EVENT WILL PUBLISHER HAVE
ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR
PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR
CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE,
SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER,
INCLUDING WITHOUT LIMITATION, DAMAGES FOR
LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF
INFORMATION AND THE LIKE.
H. TRADEMARKS: The titles and logos of the Business
Journals and other publications Published by American
City Business Journals, as well as the Websites and Apps
Published or used by American City Business Journals,
are registered trademarks and/or trademarks protected
under common laws. Neither the titles nor the logos
may be used without the express written permission of
American City Business Journals.
I. WARRANTIES; INDEMNIFICATION: Advertiser and
its Agency, if there be one, each represent and warrant
that: (i) Advertiser’s websites, mobile sites, applications,
and/or similar services that are associated with advertising purchased under an IO shall contain all necessary
consumer disclosures required by applicable federal,
state and local laws, rules and regulations, including, but not limited to, a conspicuous link to a clear,
accurate and up-to-date Privacy Policy (and Advertiser
shall not violate the terms of such disclosures) that: (a)
discloses (1) the usage of third party technology; (2) the
participation of third party service providers; and (3)
the data collection and usage by such service providers
and from such third party technology; and (b) complies
with all applicable privacy laws, rules and regulations;
(ii) it will not merge personally identifiable information
with information previously collected as non-personally
identifiable without robust notice of, and the end-user’s
prior affirmation (i.e., “opt-in”) consent to, that merger;
Rates will be honored by Publisher until the current
contract expires. Advertising rates are not contingent
on Business Journal reaching any circulation or readership level that may be represented in Business Journal’s
marketing materials.
Terms and conditions continued
and (iii) any advertising or other material (including,
but not limited to, product samples) submitted by
Advertiser or Agency and/or created by Publisher on
behalf of Advertiser or Agency, and any material to
which such advertisement or other material links or
refers, complies with all applicable laws and regulations and does not violate the personal or proprietary
rights of, and is not harmful to, any person, corporation
or other entity. As part of the consideration to induce
Publisher to Publish such advertisement, Advertiser and
its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher,
its parent, subsidiaries and affiliates, and each of their
officers, directors, members, employees, contractors,
licensees, agents, representatives, successors and
assigns against any and all liability, loss, damage, and
expense of any nature including, but not limited to,
attorneys’ fees (collectively, “Losses”) arising out of any
actual or potential claims for libel, invasion of privacy,
harm, copyright, patent, or trademark infringement,
and/or any other actual or potential claims or suits that
may arise out of (a) the copying, printing, publishing,
displaying, performing, distributing or transmitting of
such advertisement; (b) any violation of the CAN-SPAM
Act or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed on Advertiser’s behalf by Publisher; (c)
the loss, theft, use, or misuse of any credit/debit card
or other payment, financial, or personal information; (d)
the products and/or services promoted, sold, presented
and/or contained in Advertiser’s advertisements; and/
or (e) a breach or alleged breach of its covenants, warranties and obligations under these advertising rate
card contract terms and conditions. If the Publisher
participated in the creation of an advertisement, the
Publisher will indemnify Advertiser in connection with
potential claims only to the extent it has agreed to do so
in writing.
J. RESPONSIBILITY FOR PAYMENT OF ADVERTISING
BILLS: In the event an order is placed by an Agency
on behalf of Advertiser, such Agency warrants and
represents that it has full right and authority to place
such order on behalf of Advertiser and that all legal
obligations arising out of the placement of the advertisement will be binding on both Advertiser and Agency.
Advertiser and its Agency, if there be one, each agrees
to be jointly and severally liable for the payment of
all bills and charges incurred for each advertisement
placed on Advertiser’s behalf. Advertiser authorizes Publisher, at its election, to tender any bill to
Agency, and such tender shall constitute due notice to
Advertiser of the bill and such manner of billing shall in
no way impair or limit the joint and several liability of
Advertiser and Agency. Any bill tendered by Publisher
shall constitute an account stated unless written objection thereto is received by Publisher within ten (10) days
from the rendering thereof. Payment by Advertiser
to Agency shall not discharge Advertiser’s liability to
Publisher. The rights of Publisher shall in no way be
affected by any dispute or claim between Advertiser
and Agency. Advertiser and Agency agree to reimburse
Publisher for its costs and attorneys’ fees in collecting
any unpaid advertising charges. Advertiser confirms
that it has appointed Agency, if one is specified, to be
its authorized representative with respect to all matters
relating to advertising placed on Advertiser’s behalf
with the understanding that Agency may be paid a commission.
K. NO ASSIGNMENT OF ADVERTISING: Advertiser and
its Agency may not use any advertising space either
directly or indirectly for any business, organization,
enterprise, product, or service other than that for which
the advertising space is provided by Publisher, nor may
Advertiser or Agency authorize any others to use any
advertising space.
L. REPUBLICATION OF ADVERTISEMENTS: Advertiser
and Agency agree that any submitted advertisements
Published in any Service hereunder, may, at Publisher’s
option, be republished, re-performed, retransmitted
or otherwise reused by Publisher or its agents in any
form in whole or in part in all media now in existence
or hereafter developed, whether or not combined with
material of others. The copyright in any advertisement
created by Publisher is owned by Publisher and may not
be otherwise used by Advertiser or third parties without
Publisher’s prior written consent.
M. ADVERTISING RATES: Publisher’s Business Journal
rates contained in advertising orders that vary from
the rates listed herein shall not be binding on Publisher
and the advertisements ordered may be inserted and
charged for at the actual schedule of rates. Publisher’s
Business Journal rates and units of space are effective
January 2016. Announcement of any changes in rates
will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates.
N. SPECIAL PUBLICATIONS: Certain special publications (e.g., The Book of Lists) produced and published
by the Business Journals carry special rates and are
non-cancellable once an agreement is signed.
O. TERMS OF SALE: Payment is due thirty (30) days
from the date of invoice. All advertising production
fees (if any) shall be billed and are immediately due in
full within the first month of the advertising campaign.
Interest may, at Publisher’s discretion, be charged at a
rate of 1.5% per month on past due balances. Publisher
may at its option require cash in advance with order or
change payment terms.
Q. DISCLAIMER: PUBLISHER DISCLAIMS ALL
WARRANTIES AND/OR GUARANTEES, EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO,
WARRANTIES FOR NONINFRINGEMENT, ACCURACY,
AVAILABILITY, UPTIME, MERCHANTABILITY AND/
OR FITNESS FOR ANY PARTICULAR PURPOSE IN
CONNECTION WITH THE DISPLAY, PERFORMANCE AND
TRANSMISSION OF ADVERTISEMENTS ON PUBLISHER’S
SERVICES. Without limiting the generality of the foregoing, Publisher disclaims all warranties and guarantees
with respect to its Services, including, without limitation, warranties and/or guarantees relating to: (a) the
positioning or placement of advertisements on the
Services, (b) advertising results on the Services; and
(c) the accuracy of audience data, including, but not
limited to, audience demographic data, audience size/
reach data, etc. with respect to the Services.
R. ENTIRE AGREEMENT: The foregoing terms and
conditions (and the Additional Terms set forth below)
shall govern the relationship between Publisher and
Advertiser and/or Agency. Publisher has not made
any representations to Advertiser or Agency that are
not contained herein. Unless expressly agreed to in
writing and signed by an officer or senior executive of
Publisher, no other terms or conditions in contracts,
orders, copy, or otherwise will be binding on Publisher.
Failure by Publisher to enforce any of these provisions
shall not be considered a waiver of such provision.
III. ADDITIONAL TERMS AND CONDITIONS
APPLICABLE TO DIGITAL ADVERTISING PLACED ON
PUBLISHER’S WEBSITES AND APPS
The placement of digital advertising on any of
Publisher’s Websites and Apps constitutes Advertiser’s
(and, if applicable, Agency’s) agreement to the following terms: (These terms and conditions may be modified
from time to time by Publisher; additional placement of
digital advertising will constitute Advertiser’s (and, if
applicable, Agency’s) agreement to any such modifications.)
A. SECTION II ADVERTISING TERMS AND
CONDITIONS: For the purpose of clarification, the
terms and conditions set forth in Section II above
also apply to all digital advertisements Published on
Publisher’s Websites and Apps.
B. INTERACTIVE ADVERTISING BUREAU STANDARD
TERMS AND CONDITIONS: Except to the extent modified below, the Interactive Advertising Bureau Standard
Terms and Conditions for Internet Advertising for Media
Buys One Year or Less, Version 3.0 - Dec 2009 (found at
http://www.iab.net/media/file/IAB_4As-tsandcs-FINAL.
pdf) (“IAB Terms”) shall also apply to all digital advertisements Published on Publisher’s Websites and Apps.
To the extent the IAB Terms directly conflict with or
are inconsistent with Sections III(A) or III(C) herein,
Sections III(A) and III(C) shall govern with respect to
digital advertising placed on Publisher’s Websites and
Apps. The IAB Terms are hereby modified as follows:
(i) Section II(d) of the IAB Terms is hereby modified
by changing 24 hours to two (2) business days.
(ii) Section IX(c) of the IAB Terms is hereby modified by deleting the following in the last sentence:
“provided that if Media Company has reviewed
and approved such Ads prior to their use on the
Site, Media Company will not immediately remove
such Ads before making commercially reasonable
efforts to acquire mutually acceptable alternative
Advertising Materials from Agency.”
C. ADDITIONAL DIGITAL ADVERTISING TERMS &
CONDITIONS
1. IMPRESSION GUARANTEES: Publisher makes no
guarantee or representation as to the quantity and/or
quality of visits, impressions, circulation, or other usage
of Publisher’s Websites or Apps or of the advertisement,
or as to the use of any particular tracking or informationgathering devices, unless Publisher expressly agrees
otherwise in writing. Advertiser and Agency acknowledge and agree that advertisements and ad impressions
Published on Publisher’s Websites and/or Apps may
be viewed by end users located in and/or outside the
United States.
2. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS:
In the event of Publisher’s errors in or omissions of any
advertisement(s) on its Websites or Apps (including, but
not limited to, errors or omissions involved in converting Advertiser’s ads into an App), Publisher’s sole liability shall be limited to a credit of the amount paid attributable to the space of the error (in no event shall such
credit exceed the total amount paid to Publisher for
the advertisement), and Publisher shall have no liability
unless the error/omission is brought to the Publisher’s
attention no later than 5 days after the advertisement is
first Published. However, if a copy of the advertisement
Terms and conditions continued
was provided or reviewed by Advertiser, Publisher shall
have no liability. IN NO EVENT WILL PUBLISHER HAVE
ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR
PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR
CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE,
SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER,
INCLUDING WITHOUT LIMITATION, DAMAGES FOR
LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF
INFORMATION AND THE LIKE.
3. ADDITIONAL ADVERTISER WARRANTIES;
INDEMNITIES: In addition to the warranties set forth
in Section II above, Advertiser and its Agency, if there
be one, each represent and warrant that: (i) none of the
advertisements, ad tags (if any) or any other materials
provided to Publisher for display on its Websites or Apps
cause the download or delivery of any software application, executable code, any virus or malicious or social
engineering (e.g., phishing) code or features; (ii) it will
not conduct or undertake, or authorize any third party to
conduct or undertake, any unlawful or improper actions
in connection with the Websites or Apps, including,
but not limited to, generating automated, fraudulent or
otherwise invalid clicks or impressions on Publisher’s
Websites or Apps, or collecting data contrary to applicable laws or regulations or Publisher’s Privacy Policy
and/or these terms and conditions or Publisher’s Third
Party Data Collection Policy (referenced in Section 5
below); and (iii) it will comply with all applicable self
regulatory behavioral targeting principles, including,
but not limited to, the Digital Advertising Alliance and
Network Advertising Initiative self regulatory behavioral
targeting principles. In addition to the indemnification
obligations of Advertiser/Agency set forth in Section
II above, Advertiser and its Agency, if there be one,
each agrees jointly and severally to defend, indemnify and hold harmless Publisher its parent, subsidiaries and affiliates, and each of their officers, directors,
members, employees, contractors, licensees, agents,
representatives successors and assigns against any and
all Losses (as defined in Section II above) that may arise
from or relate to: (a) the linkage of any advertisement on
Publisher’s Website and/or Apps to other material; or (b)
a breach or alleged breach of Advertiser’s warranties set
forth in this Section 3.
4. ADDITIONAL DISCLAIMER: In addition to the disclaimers set forth in Section II above, and without limiting the generality of the foregoing, Publisher disclaims
all warranties and guarantees with respect to its Websites
and Apps, including, without limitation, warranties and/
or guarantees relating to: (a) the availability, uptime and
delivery of any impressions or advertisements on any
of Publisher’s Websites or Apps; and (b) the quantity,
quality or frequency of clicks or click-through rates of
advertisements on the Websites and Apps. Advertiser
acknowledges that third parties other than Publisher
may generate automated, fraudulent or otherwise
invalid/improper impressions, conversions, inquiries,
clicks or other actions on Advertiser’s advertisements
displayed on Publisher’s Websites or Apps. As between
Advertiser and Publisher, Advertiser accepts the risk
of any such improper actions. Advertiser’s exclusive
remedy for such suspected improper actions is for
Advertiser to request a refund relating to its impacted
advertisements in the form of advertising credits on the
applicable Website or App within thirty (30) days from
the end of the calendar month in which such advertisement is initially displayed on the applicable Website or
App. Any advertising credit refunds in connection with
the Advertiser’s aforementioned requests are within the
sole discretion of Publisher.
5. DATA COLLECTION: To the extent Advertiser and/
or Agency collects or obtains data from any Publisher
owned or operated Website or App, whether collected
or received via an advertising unit, widget, pixel tag,
cookie, clear gif, HTML, web beacon, script or other
data collection process, including without limitation
“clickstream” or “traffic pattern” data, or data that otherwise relates to usage of the Website and/or App, user
behavior, and/or analytics, Advertiser and/or Agency is
subject to the then-current version of Publisher’s Third
Party Data Collection Policy, which is incorporated
herein by reference (a copy of which is available upon
request).
6. MAKEGOODS: All makegoods relating to digital
advertising on Publisher’s Websites and Apps shall be
determined by Publisher in accordance with Publisher’s
makegood policy.

Rates and Products 2016.indd

Transcription

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