Live Debate

WORLD
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TOUR
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www.topmba.com
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
QS has been running the series of worldwide prestigious
MBA fairs - QS World MBA Tour – for nearly 20 years, helping business professionals interested in personal and professional development through an international program to
meet face-to-face with top business schools. The tour visits
over 100 destinations throughout the year, working both in
emerging markets and solid recruitment stomping grounds.
The table-top format allows candidates to maximize the time
spent at the fair and have quality interactions with business
school representatives.
The interactive seminars offer information about the admissions processes into various MBA programs and allow participants to discuss issues related to MBA research, funding
and career options.
Workshops designed to help improve GMAT™ scores
Admissions strategy workshops
Careers panel with MBA recruiters and alumni
MBA Master Class from top professors
www.topmba.com
Time line
Projects
and Partners
Contact
The Money Channel is the only business television in Romania. The
station provides real-time information and summaries of all economic sectors and analysis of Romanian and international business.
The program is addressed to business professionals, key actors in
the business world, but also those who want to become familiar
with the concepts behind the economic phenomenon.
The Money Channel has a continuous dialogue with the business
community in Romania, involving a direct provider of full, fair,
relevant and real-time viewers.
External Links
The Money Channel`s bi-monthy business magazine ( 13000 copies/month)
One of the most accesed news
& business website in Romania
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
Business Event:
8 Oct 2012 – Bucharest
Time line
Projects
and Partners
Contact
Live Debate:
5 Oct 2012
Air Time: 2h (6.00 PM – 8.00 PM)
QS World MBA Tour in Bucharest
Moderator: Andrei Cristea – (The Laws of Business TV Show
producer & moderator)
Debate Type: round table
Bringing together top business schools and Romanian
professionals interested in MBA programs.
Our Fall 2011 Event was proof again that QS fills all types of
business school classrooms: full-time and executive, general
management and specialist, international and local.
The QS World MBA Event in Bucharest attracted over 400
targeted candidates out of which 75% had relevant work
experience. Candidates were equally interested in Full-time,
Part-Time, Online and Executive MBA Programs.
www.topmba.com
Premium Guest: An executive delegate from one of Romania`s
top 5 companies in 2011.
Guest Speakers: 6 delegates from business schools attending
QS World MBA Tour Bucharest, Fall 2012 edition
Debate Themes:
asters or MBAs? - is it a rising trend that more and more
M
professionals choose master of business management, finance,
corporate communications etc over the MBA programs
MBAs across borders - getting international experience
How MBA programs are adapting to current economic situations
Is an MBA still a viable option? Yes/no? Why?
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
Time line
Projects
and Partners
Contact
Platinum Package (Eur 8000 + VAT)
Location Branding:
Brand visibility with logo and a roll-up banner (live debate location)
TV (Money Channel):
t v ad broadcasted 10 days before the debate (frequency: 3 times a day
= 30 broadcasts, out of which 10 are on prime-time Money Channel,
5 days prior to the debate)
pre-event filler, 2 minutes term, production + 8 broadcasts, 4 in
prime-time 2 days in advance
advertorial, 3 minutes length, production and 2 broadcasts in primetime, one day prior to the debate
1 speaker for the entire 2 hours, seated next to the host, for maximum
visibility
1 minute interview with the business school representative on the
day of QS World MBA Tour in Bucharest – 1 newscast + video
hosted on www.topmba.com and on the Business School profile on
www.topmba.com (Advance Profile)
Money Magazine:
1 advertising page / advertorial / interview published in the magazine
issue before the QS World MBA Tour in Bucharest
partner’s logo in the article/ post-event review, published in the
edition after the event + speaker quotes + speaker photo
www.topmba.com
Online (www.money.ro, www.legalmarketing.ro,
newsletter):
eader branding + 2 sky-skrapers (3 sides) newsletter 5 days prior
H
to the live debate, Money Channel data base + UNBR+ UNNPR data
base
www.money.ro - banner (122.000 unique/day), for 2 weeks prior to
the live debate
1 article + photo on www.money.ro - 5 days prior to the live debate
1 banner on www.legalmarketing.ro, website with the highest
notoriety in the Romanian legal media, 2 weeks prior to the live
debate
1 article + photo on www.legalmarketing.ro 3-4 days prior to the
live debate
logo, newsletter special section after the live debate
Signalistics:
l ogo on the interior follow-up signalistic towards the live broadcasting
hall
logo on the plasma placed in the host’s background
speaker background roll-up
brochure/ flyer/ leaflet on the table in front of the host’s desk, during
the live broadcast
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
Time line
Projects
and Partners
Contact
Gold Package (Eur 6000 + VAT)
Location Branding:
Brand visibility with logo and a roll-up banner ( live debate location)
TV (Money Channel):
re-event filler, 2 minutes term, production + 10 broadcasts, 4 in
p
prime-time 2 days prior to the live debate
1 speaker for the entire 2 hours, seated next to the host, for maximum
visibility
1 minute interview with the business school representative on the
day of QS World MBA Tour in Bucharest – 1 newscast + video
hosted on www.topmba.com and on the Business School profile on
www.topmba.com (Advance Profile)
Money Magazine:
1 advertising page / advertorial / interview published in the magazine
issue before the QS World MBA Tour in Bucharest
partner’s logo in the article/ post-event review, published in the
edition after the event + speaker quotes + speaker photo
www.topmba.com
Online (www.money.ro, www.legalmarketing.ro,
newsletter):
eader branding + 2 sky-skrapers (3 sides) newsletter 5 days prior
H
to the live debate, Money Channel data base + UNBR+ UNNPR data
base
www.money.ro - banner (122.000 unique/day), for 1 week prior to
the live debate
1 article + photo on www.money.ro - 5 days prior to the live debate
1 article + photo on www.legalmarketing.ro 3-4 days prior to the
live debate
logo, newsletter special section after the live debate
Signalistics:
logo on the plasma placed in the host’s background
roll-up in the speaker’s background
brochure on the table in front of the host’s desk, during the live
broadcast
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
Time line
Projects
and Partners
Contact
Silver Package (Eur 4000 + VAT)
TV (Money Channel):
re-event filler, 2 minutes term, production + 10 broadcasts, 4 in
p
prime-time 2 days prior to the live debate
1 speaker for the entire 2 hours
1 minute interview with the business school representative on the
day of QS World MBA Tour in Bucharest – 1 newscast + video
hosted on www.topmba.com and on the Business School profile on
www.topmba.com (Advance Profile)
Money Magazine:
1 advertising page / advertorial / interview published in the magazine
issue before the QS World MBA Tour in Bucharest
partner’s logo in the article/ post-event review, published in the
edition after the event + speaker quotes + speaker photo
www.topmba.com
Online (www.money.ro, www.legalmarketing.ro,
newsletter):
1 banner on www.legalmarketing.ro , website with the highest
notoriety in the Romanian legal media, 2 weeks before the live debate
1 article + photo on www.money.ro - 5 days prior to the live debate
1 article + photo on www.legalmarketing.ro - 3-4 days prior to the
live debate
Logo presence in the newsletter after the live debate
Signalistics:
logo on the plasma placed in the host’s background
roll-up in the speaker’s background
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
Campaign promo timeline
www.topmba.com
Time line
Projects
and Partners
Contact
20.09.2012 – 08.10.2012
Deadline for signed contracts
10.09.2012
Support and materials
15.09.2012
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
Time line
Projects
and Partners
Contact
Projects
Partners
CONSULTING & MANAGEMENT
www.topmba.com
www.lhm.ro
Parties
Introduction
Live Debate
QS World MBA
Promo Campaign
Tour
& Benefits
Time line
Projects
and Partners
Contact
ANDREI CRISTEA
General Manager
Phone: +40748 142 182
E-mail: [email protected]
15th Mântuleasa Street, building A, 1st floor,
district 2, Bucharest
Postal code: 023961
Phone/Fax: 004-021-3202022
Email: [email protected]
www.topmba.com
development
client service
Sergiu Spătaru
Business Developer
Phone: +40744 888 882
E-mail: [email protected]
Cristina stan
Phone: +40748 331 654
E-mail: [email protected]
Editorial
Bogdan Bârligea
Editorial Director
Phone: +40748 331 650
E-mail: [email protected]
Ioana cârstea
Editor
Phone: +40748 331 651
E-mail: [email protected]
www.lhm.ro