spring summer 2016

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SPRING SUMMER 2016
www.Hedgren.com
SPRING SUMMER 2016
06/08/15 12:02
Established in 1993, over the last 20 years
the Hedgren brand has perfected the
craft of making long-lasting bags with a
focus on functionality. Designed with both
men and women in mind, these are unisex
accessories built to withstand the rigors
of daily life – for the busy commuter as
for the seasoned traveller. Their timeless
designs embody the energy of the city
with clever features, stylish structures and
a casual European flair.
my City, my Life
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Index
METROPOLITAN..................................................................................................................................................................................................................... 7
HTMP - TEMPTATION ...............................................8
HTMP01/TEMPTING
HTMP02/SIN
HTMP03/SEDUCTION
HTMP04/PERSUASION
HTMP05/FANCY
HTMP06/FLATTERY
HTMP07/WINK
HTMP08/PARADISE
HCCH - CASUAL CHIC........................................... 12
HCCH02/MAE
HCCH04/MIE
HCCH07/MACK
HCCH09/KACI
HCCH11/MADGE
HCCH12/MAHI
HCCH13/MAJ
HCCH14/MALI
HCCH15/MYRA
HCCH16/MEL
HCCH17S/MEG S
HCCH17M/MEG M
HCCH17L/MEG L
HIC - INNER CITY.................................................... 18
HIC01S/HARPER’s S
HIC11/VOGUE
HIC11L/VOGUE L
HIC23/RUSH
HIC37/SPUTNIK
HIC112/LEONCE
HIC123/FANZINE
HIC147/FATE
HIC176/EYE
HIC176M/EYE M
HIC188/ESSENCE
HIC226/METRO
HIC247/PRARIE
HIC303/ASHUR
HIC350/ASARUM
HIC363/MICH
HIC370/ORVA
HIC371/TOON
HIC374/EVELINE
HIC397/CORALIE
HIC398/GALI
HIC400/LEAH
HIC402S/EVA S
HIC402M/EVA M
HIC403/FOLA
HIC404/JAY
HIC405/CAJA
HIC406/HALEY
HIC408/WANDA
HIC409/BILLIE
HIC410S/MEGAN S
HIC410M/MEGAN M
HIC410L/MEGAN L
HIC411W/GALA
HICS80C/PURSE
HICS80CL/PURSE L
HICS84C/WALLET
HICS85C/WALLET
SUB - SUBWAY ........................................................ 26
SUB01S/CLAPHAM S
SUB01M/CLAPHAM M
SUB02/EUSTON
SUB03/PADDINGTON
SUB05/KENSINGTON
SUB09/BURKE
SUB17/WAPPING
SUB18/CHANCERY
SUB22/KENSAL
HCAO - CARRY OUT ............................................. 30
HCAO02/DROP
HCAO05/DIM
HCAO06/DAMP
HCAO07/DIRECT
HCAO08/DINKA
HCAO09S/DUNE S
HCAO11/DEMAND
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LIFESTYLE ................................................35
BUSINESS ......................................................................................................................................... 57
HNF - NATURAL FLARE ........................................ 36
HNF01/YEW
HNF02/BANYAN
HNF03/BONZAI
HNF04/YUCCA
HNF05 L/SITKA L
HAMB - AMBITION ................................................ 58
HAMB04/SUCCES
HAMB05/ASPIRE
HAMB05L/ASPIRE L
HAMB06/GOAL
HAMB07/AIM
HAMB08/EAGER
HAMB09/INTENSE
HPLT - PILATES .......................................................40
HPLT01/ROMANA
HPLT02/EVE
HPLT03/LOGICA
HPLT04M/MIND M
HPLT07/CAROLA
HPLT09/CENTERING
HPLT10/FLOW
HPLT10 L/FLOW L
HPLT15/PELVIC
HYP - HYPE ..............................................................44
HYP03L/MOTTO L
HYP04/DJ
HYP05/OTR
HYP06M/OTR WHEELS M
HYP06L/OTR WHEELS L
HYP07/JAM
HYP09/IDIOM
HYP10/REPORT
HYP11/URGE
HYP12/DRUM
HYP13/BEATS
HYP15/RAPS
HBPM - BACK AND PACK MIX ............................ 50
HBPM07/RADAR
HBPM08/BREEZE
HBPM11/VESPER
HDIT - DIAMOND TOUCH ................................... 62
HDIT01/PAULINE
HDIT07/PAT
HDIT08/CARINA
HDIT10/KAREN
HDIT11/CINDY
HDIT12/EFFIE
HDIT13/CECILIA
HDIT17S/BELLA S
HDIT18/ADELA
HDIT18S/ADELA S
HDIT20/MIA
HDIT21/VIOLA
HDIT22/ELENORA
HDIT24/LINA
HDIT25/BARBARA
HDIT26/MARINA
HDIT28/CHIARA
HZPR - ZEPPELIN REVISED ................................. 70
HZPR01/EXPRESSO
HZPR02/EXTRUDED
HZPR03/EXTERNAL
HZPR04/EXALT
HZPR05/EXPECT
HZPR06/EXCEED
HZPR07/EXPEDITE
HZPR08/EXPLICIT
HZPR09/EXCESS
HZPR10/EXTREMER
HZPR11/EXTENT
HZPR12/EXTRANET
HZPR13/EXAM
HZPR14/EXTRACT
HZPR15/EXEC
HZPR16/EXPAT
HBL - BLUE LABEL ...................................................76
HBL01/VENTURE
HBL02/MARGIN
HBL03/FULTON
HBL04S/FEDERAL S
HBL04M/FEDERAL M
HBL06/BANKER
HBL07/EXCHANGE
HBL08/STOCK
HBL09/TAX
HBL10/RAISE
HBL11W/CAPITAL
HBL13/SWAPS
HBL14/BONDS
HBL15W/CREDIT
HBL16/PLANNER
HBL17/WAGE
HBLS01/BILLFOLD 3CC
HBLS03/BILLFOLD WITH COIN POCKET 6CC
HBLS04/BILLFOLD 6CC
HBLS05/TRAVEL WALLET 8CC
HBLS06/BILLFOLD WITH COIN POCKET
HFO - FORMULA ONE .......................................... 82
HFO05SW/TRACTION SW
HFO05MW EX/TRACTION M EX
HFO05LW EX/TRACTION L EX
HFO06W/CHASSIS
HFO07W/GEAR
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METROPOLITAN
LIFESTYLE
BUSINESS
PRODUCTS
PRODUCTS
PRODUCTS
•
•
•
•
•
Ideal companions for every day
busy doers.
Bags of style to suit everything
the city offers.
Everyday elegance.
•
•
Casual equipment for on-the-go
urbanites.
Work to weekend refresh.
Whether it’s everyday commute
or back to travel roots.
•
•
Clever features to get you through
the business day.
Ingenious storage features.
Functional yet stylish.
MAIN CONSUMERS DESCRIPTION
MAIN CONSUMERS DESCRIPTION
MAIN CONSUMERS DESCRIPTION
They are citizens of a metropolis and
display urbane characteristics, attitudes,
and values. They enjoy their commute
to work as well as weekend citytrips.
Lifestyle is a typical way of life of an
individual, group, or culture. Hedgren’s
lifestyle is about creative souls
discovering cities around the world,
being interested in health and enjoying
every single moment in life.
Business people, mainly involved in
particular undertaking of activities that
further fuel economic development
and growth. They travel around the
world, are always connected and live
at a fast pace.
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METROPOLITAN
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Temptation
Surrender to Temptation.
Temptation’s contemporary design perfectly combines minimalist
shapes with smooth leather-feel trimmings. For an everyday wear
or even special occasions. These bags can be the centerpiece of
a perfect look. A temptation you’re “allowed” to fall into.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-45
Gender: Female
New trends, interior design, marketing, culture,
restaurants, party, jazz
Shops: Trendy shops, department stores
Price sensitivity: Less price sensitive
• New iconic collection
• Contemporary design
• Fashionable yet practical
HTMP 07
WINK
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TEMPTATION // METROPOLITAN
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Temptation
JET BLACK
638
TAN
403
Brushed antique gold logo plate.
Slim soft Hedgren pullers with metal zippers.
Soft handle grip with leather-feel.
Brushed antique gold metal hardware and zippers.
NEW COLOUR
NEW COLOUR
MAIN MATERIAL:
T300DxTCD300D P/D+W/R+pu+2 58”
COMBINED MATERIAL:
PU
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cm: 16,5 x 5 x 20
inch: 6.5 x 1.9 x 7.9
HTMP 05
FANCY
cm: 29,5 x 3,8 x 27,5
inch: 11.6 x 1.5 x 10.8
HTMP 07
WINK
cm: 34,5 x 12 x 44
inch: 13.6 x 4.7 x 17.3
HTMP 08
PARADISE
SMALL CROSSOVER
volume: 1,7 l
weight: 270 gr
69 €
SHOULDER BAG
volume: 3,1 l
weight: 350 gr
79 €
volume: 2,2 l
weight: 380 gr
HTMP 04
PERSUASION
MESSENGER
HTMP 02
SIN
VERTICAL TOTE 13”
volume: 18,2 l
weight: 760 gr
cm: 13,5 x 6 x 27,5
inch: 5.3 x 2.4 x 10.8
cm: 23 x 13 x 26
inch: 9.1 x 5.1 x 10.2
129 €
cm: 32 x 10 x 48
inch: 12.6 x 3.9 x 18.9
HTMP 03
SEDUCTION
CLUTCH
75 €
cm: 21,5 x 12 x 27
inch: 8.5 x 4.7 x 10.6
HTMP 06
FLATTERY
volume: 7,77 l
weight: 420 gr
99 €
cm: 23,5 x 10 x 48,5
inch: 9.3 x 3.9 x 19.1
HANDBAG
volume: 7 l
weight: 440 gr
TEMPTATION // METROPOLITAN
HTMP 01
TEMPTING
89 €
TOTE
volume: 11,4 l
weight: 670 gr
119 €
BUSINESS BAG 15.6”
volume: 15,4 l
weight: 710 gr
129 €
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Casual Chic
Jump into Casual Chic.
When fashion, femininity and simplicity meet, the result is Hedgren’s
Casual take on Chic – a contemporary cocktail for everyday elegance.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-35
Gender: Female
Fashion (industry, magazines ...), trend follower,
reading bestseller books & movies, going out
with friends, shopping, first job...
Shops: Boutiques & Online
Price sensitivity: Average price sensitive
• Everyday elegance
• Delicate genuine leather accents
• Informal yet stylish
HCCH 17 S
MEG S
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CASUAL CHIC // METROPOLITAN
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Casual Chic
PURPLE POTION
090
NEW COLOUR
MELON
191
NEW COLOUR
Soft leather finishing on the handles.
Magnetic snap closure with genuine leather trims.
Tassel hanger with leather finishing and chromed keyring.
Bright orange lining with embossed Hedgren logo.
SEAL BROWN
208
BLACK
003
MAIN MATERIAL:
Nylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL:
Genuine Leather
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cm: 11 x 2,5 x 19
inch: 4.3 x 1 x 7.5
HCCH 02
MAE
cm: 27 x 12 x 36
inch: 10.6 x 4.7 x 14.2
HCCH 17 S
MEG S
HCCH 04
MIE
LARGE WALLET
volume: 0,5 l
weight: 200 gr
49 €
cm: 20 x 5 x 27
inch: 7.9 x 2 x 10.6
HCCH 11
MADGE
HOBO
volume: 11,7 l
weight: 420 gr
69 €
cm: 19 x 7 x 27,5
inch: 7.5 x 2.8 x 10.8
HCCH 17 M
MEG M
SMALL TOTE
volume: 2,7 l
weight: 220 gr
volume: 6,9 l
weight: 260 gr
49 €
volume: 3,7 l
weight: 350 gr
cm: 15 x 8 x 20
inch: 5.9 x 3.1 x 7.9
HCCH 12
MAHI
SHOULDER BAG
69 €
cm: 29,5 x 8 x 29
inch: 11.6 x 3.1 x 11.4
HCCH 17 L
MEG L
MEDIUM TOTE
NEW
cm: 21 x 10 x 33
inch: 8 x 4 x 13
HCCH 07
MACK
SHOULDER BAG
NEW
65 €
cm: 25 x 10 x 39
inch: 10 x 4 x 15
volume: 10 l
weight: 300 gr
BOX SHOULDER BAG 2
ZIPPERS
volume: 2,4 l
weight: 430 gr
CASUAL CHIC // METROPOLITAN
HCCH 14
MALI
65 €
SQUARE CROSSOVER
volume: 6,8 l
weight: 400 gr
79 €
LARGE TOTE
NEW
75 €
cm: 30 x 19 x 46
inch: 12 x 7.5 x 18
volume: 26 l
weight: 390 gr
75 €
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HCCH 13
MAJ
cm: 36 x 8,5 x 31
inch: 14.2 x 3.3 x 12.2
HCCH 16
MEL
cm: 33 x 5,5 x 43
inch: 43 x 13 x 16.9
HCCH 09
KACI
BACKPACK
volume: 9,5 l
weight: 460 gr
89 €
cm: 35 x 9 x 38,5
inch: 13.8 x 3.5 x 15.2
HCCH 15
MYRA
TOTE
volume: 12,1 l
weight: 500 gr
99 €
cm: 30 x 10,5 x 37
inch: 11.8 x 4.1 x 14.6
TOTE 13”
volume: 11,7 l
weight: 660 gr
109 €
BUSINESS BAG 15”
volume: 7,8 l
weight: 630 gr
119 €
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CASUAL CHIC // METROPOLITAN
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Inner City
My city, my life.
Truly iconic & timeless, our Inner City bags’ functional design is
inspired by the needs of the contemporary urban woman. They are
ideal companions for everyday. No matter the bag you’re guaranteed
a playful and carefree look – with just a hint of sporty attitude.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 35-45
Gender: Female
Citytrips, walking trips, practical, family person,
outdoor gardening, visiting museum & cultural
fairs, charity, local music
Shops: High street shops
Price sensitivity: Very high price sensitive
• Functional
• Practical
• Timeless
• Everyday use
HIC 411 W
GALA
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INNER CITY // METROPOLITAN
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BLACK
003
SEPIA/BROWN
316
OCEAN DEPTHS
103
NEW COLOUR
DARK LIME
019
NEW COLOUR
ROSE OF SHARON
068
NEW COLOUR
TRIANGLE PRINT
798
NEW COLOUR
LINES LIME PRINT
797
NEW COLOUR
LINES ROSE PRINT
802
NEW COLOUR
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HIC 406
HALEY
SPINNER
TOILETRY BAG
INNER CITY // METROPOLITAN
HIC 411 W
GALA
NEW
cm: 55 x 20 x 35
inch: 21.5 x 7.8 x 14
MAIN MATERIAL:
Nylon 70D 260T taffeta interlock bonding
volume: 39 l
weight: 2500 gr
149 €
cm: 17 x 11 x 27
inch: 6.7 x 4.3 x 10.6
volume: 5 l
weight: 280 gr
49 €
PRINTED MATERIAL:
50D Polyester taffeta interlock bonding
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HIC 176
EYE
HIC 176 M
EYE M
SHOULDER BAG
cm: 19 x 9 x 22
inch: 7.5 x 3.5 x 8.7
volume: 3,8 l
weight: 210 gr
HIC 410 S
MEAGAN S
TOTE SMALL
49 €
cm: 22 x 9 x 29
inch: 8.7 x 3.5 x 11.4
HIC 410 M
MEAGAN M
volume: 5,7 l
weight: 270 gr
HIC 397
CORALIE
cm: 25 x 12 x 26
inch: 9.8 x 4.7 x 10.2
volume: 7 l
weight: 240 gr
55 €
69 €
cm: 25 x 10,5 x 35
inch: 9.8 x 4.1 x 13.7
HIC 402 S
EVA S
cm: 22 x 10 x 32
inch: 8.7 x 3.9 x 12.6
volume: 9,2 l
weight: 300 gr
volume: 2,6 l
weight: 270 gr
HIC 410 L
MEAGAN L
TOTE LARGE
59 €
NEW
65 €
cm: 30 x 19 x 46
inch: 12 x 7.5 x 18
HIC 402 M
EVA M
HANDBAG SMALL
volume: 7 l
weight: 420 gr
SHOULDER BAG
cm: 17 x 6 x 25
inch: 6.7 x 2.4 x 9.8
NEW
CROSSOVER WITH FLAP
volume: 7,8 l
weight: 340 gr
59 €
TOTE MEDIUM
NEW
cm: 20.5 x 10 x 31,5
inch: 8 x 3.9 x 12.4
HIC 404
JAY
SHOULDER BAG
79 €
cm: 25 x 12 x 34
inch: 9.8 x 4.7 x 13.4
volume: 26 l
weight: 370 gr
65 €
HANDBAG MEDIUM
volume: 10,2 l
weight: 480 gr
89 €
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cm: 23 x 1,5 x 18,5
inch: 9 x 0.5 x 7.2
HIC 147
FATE
cm: 28 x 5 x 27
inch: 11 x 2 x 10.6
HIC 01 S
HARPER’S S
cm: 24 x 8,5 x 29
inch: 9.4 x 3.3 x 11.4
HIC 112
LEONCE
SHOULDER BAG
volume: 0,43 l
weight: 200 gr
49 €
HIC 37
SPUTNIK
CROSSOVER
volume: 3,8 l
weight: 300 gr
59 €
cm: 30 x 4 x 23
inch: 11.8 x 1.6 x 9.1
HIC 247
PRARIE
SHOULDER BAG
volume: 5,9 l
weight: 270 gr
cm: 25 x 2 x 20
inch: 9.8 x 0.8 x 7.9
65 €
cm: 24 x 10 x 30
inch: 9.4 x 3.9 x 11.8
HIC 370
ORVA
CROSSOVER
volume: 1 l
weight: 250 gr
55 €
HIC 403
FOLA
CROSSOVER
volume: 2,8 l
weight: 350 gr
65 €
cm: 25 x 4 x 29,5
inch: 9.8 x 1.6 x 11.6
HIC 363
MICH
SHOULDER BAG
volume: 7,2 l
weight: 260 gr
cm: 26 x 8 x 25
inch: 10.2 x 3.1 x 9.8
75 €
cm: 19,5 x 8 x 28
inch: 7.7 x 3.1 x 11
CROSSOVER
volume: 5,2 l
weight: 520 gr
INNER CITY // METROPOLITAN
HIC 371
TOON
59 €
CROSSOVER
volume: 3 l
weight: 400 gr
65 €
SHOULDER BAG
volume: 4,4 l
weight: 710 gr
75 €
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HIC 23
RUSH
cm: 20 x 6 x 17
inch: 7.9 x 2.4 x 6.7
HIC 11 L
VOGUE L
HIC 226
METRO
SMALL CROSSOVER
volume: 2 l
weight: 200 gr
45 €
cm: 20 x 10 x 24
inch: 7.9 x 3.9 x 9.4
HIC 398
GALI
BACKPACK L
HIC 11
VOGUE
CROSSOVER
volume: 4,8 l
weight: 430 gr
75 €
cm: 30 x 8 x 21
inch: 11.8 x 3.1 x 8.3
HIC 409
BILLIE
BACKPACK
BACKPACK
volume: 5 l
weight: 290 gr
69 €
BACKPACK
NEW
cm: 35 x 10 x 25
inch: 13.8 x 3.9 x 9.8
HIC 374
EVELINE
cm: 28 x 13 x 36
inch: 11 x 5.1 x 14.2
volume: 8,8 l
weight: 300 gr
79 €
HIC 400
LEAH
TOTE 13”
volume: 13,1 l
weight: 520 gr
cm: 40 x 10 x 25,5
inch: 15.7 x 3.9 x 10
79 €
cm: 28 x 9 x 41
inch: 11 x 3.5 x 16.1
volume: 10,2 l
weight: 500 gr
89 €
HIC 405
CAJA
TOTE 13”
volume: 10,3 l
weight: 400 gr
cm: 38 x 10 x 26,5
inch: 15 x 4 x 10.5
79 €
cm: 29,5 x 10 x 38,5
inch: 11.6 x 3.9 x 15.2
volume: 10 l
weight: 460 gr
89 €
TOTE 13”
volume: 11,4 l
weight: 460 gr
89 €
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HICS 80 C
PURSE
BUSINESS BAG 15”
HICS 80 C L
PURSE
TRIPLE PURSE
TRIPLE PURSE
INNER CITY // METROPOLITAN
HIC 188
ESSENCE
NEW
cm: 32 x 8,5 x 38
inch: 12.6 x 3.3 x 15
HIC 123
FANZINE
cm: 32 x 10 x 30
inch: 12.6 x 3.9 x 11.8
HIC 303
ASHUR
volume: 10,3 l
weight: 750 gr
99 €
HICS 84 C
PURSE
SHOULDER BAG
volume: 9,6 l
weight: 370 gr
cm: 10 x 1 x 15
inch: 3.9 x 0.4 x 5.9
65 €
cm: 9 x 3 x 12,5
inch: 3.5 x 1.2 x 4.9
HIC 350
ASARUM
WAISTBAG
volume: 0,2 l
weight: 53 gr
29 €
HICS 85 C
WALLET BIFOLD
ZIPPER PURSE WITH
FLAP-8CC
volume: 0,3 l
weight: 124 gr
cm: 12 x 3 x 19
inch: 4.5 x 1 x 7.5
39 €
cm: 11 x 3 x 18
inch: 4.3 x 1.2 x 7.1
HIC 408
WANDA
WAISTBAG
volume: 0,7 l
weight: 100 gr
35 €
WALLET LONG BI-FOLD
WITH CARD PASS
volume: 0,6 l
weight: 150 gr
49 €
3 WAY WAISTBAG/
CLUTCH/CROSSOVER
NEW
cm: 16 x 2 x 28
inch: 6.3 x 0.8 x 11
volume: 0,9 l
weight: 300 gr
55 €
cm: 14 x 3 x 35
inch: 5.5 x 1.2 x 13.8
volume: 1,5 l
weight: 360 gr
55 €
cm: 13 x 3 x 18,5
inch: 5 x 1 x 7
volume: 0,7 l
weight: 200 gr
49 €
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Subway
Take the Subway.
Subway bags suit everything the city offers – from working week to retail
therapy day. These are simply “pick-me-up bags” for daily adventures.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35
Gender: Female
Citytrips, sustainable shopping, time for leisure,
reading, museums, multicultural food, public
transport, TV/movies at home
Shops: Shopping malls
Price sensitivity: High price sensitive
• Functionality
• Quality
• Simply practical
SUB 01 M
CLAPHAM M
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SUBWAY // METROPOLITAN
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Subway
CROWN BLUE
669
CHILI PEPPER
602
Branded Hedgren lining.
Inside chromed key chain hook.
Elegant chromed Hedgren hanger.
Handy and easy accessable front pockets.
NEW COLOUR
BLACK
003
MAIN MATERIAL:
400*500D Nylon
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cm: 18 x 6 x 24
inch: 7.1 x 2.4 x 9.4
SUB 01 M
CLAPHAM M
cm: 25 x 11 x 37
inch: 9.8 x 4.3 x 14.6
SUB 03
PADDINGTON
cm: 28 x 13 x 41
inch: 11 x 5.1 x 16.1
SUB 17
WAPPING
SHOULDERBAG
volume: 2,6 l
weight: 220 gr
49 €
SUB 05
KENSINGTON
SHOULDER BAG
volume: 10,2 l
weight: 370 gr
65 €
cm: 23 x 9 x 29
inch: 9.1 x 3.5 x 11.4
SUB 22
KENSAL
TOTE 13”
volume: 14,9 l
weight: 540 gr
cm: 20 x 1 x 28
inch: 7.9 x 0.4 x 11
75 €
cm: 23 x 9,5 x 33
inch: 9.1 x 3.7 x 13
SUB 01 S
CLAPHAM S
CLUTCH
volume: 0,6 l
weight: 200 gr
59 €
SUB 09
BURKE
SHOULDER BAG
volume: 6 l
weight: 340 gr
65 €
cm: 20 x 10 x 26
inch: 7.9 x 3.9 x 10.2
SUB 18
CHANCERY
CROSSOVER
volume: 7,2 l
weight: 330 gr
cm: 19 x 9 x 26
inch: 7.5 x 3.5 x 10.2
79 €
cm: 36 x 1 x 37
inch: 14.2 x 0.4 x 14.6
SHOULDER BAG
SUBWAY // METROPOLITAN
SUB 02
EUSTON
volume: 4,4 l
weight: 280 gr
55 €
SHOULDER BAG
volume: 5,2 l
weight: 330 gr
65 €
TOTE
volume: 1,3 l
weight: 260 gr
95 €
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Carry Out
Stand out with Carry Out.
Stand out by blending in with Hedgren’s city infused collection for
men. Essential equipment for on-the-go urbanites, these versatile
styles fuse modernity with heritage.
Our Consumer:
Age: 30-40
Gender: Male
Interests & Lifestyle:
Fitness club, group excursions, city trips,
movies, friends, happy hour, dinner, gourmet,
popmusic
Where they shop:
Shops: High end department stores, concept
stores
Price sensitivity: Less price sensitive
Collection Keywords:
• Trendy
• Camouflage print
• Bright colour touch points
• Unique webbing
HCAO 05
DIM
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CARRY OUT // METROPOLITAN
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Carry Out
GRAPHIC ATTACK
799
Custom made Hedgren webbing with orange details.
Functional features with separate tablet compartments.
Hedgren metal logo plate.
Customised leather zipper pullers.
NEW COLOUR
OCEAN PRINT
772
MAIN MATERIAL:
600D Poly (special proceeded yards)
COMBINED MATERIAL:
600D Poly
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HCAO 09 S
DUNE S
WAISTBAG
VERTICAL CROSSOVER
SMALL
HCAO 05
DIM
SLING BACKPACK
CARRY OUT // METROPOLITAN
HCAO 11
DEMAND
NEW
cm: 14 x 4 x 26
inch: 5.5 x 1.5 x 10
HCAO 08
DINKA
cm: 42 x 12 x 28
inch: 16.5 x 4.7 x 11
HCAO 07
DIRECT
cm: 30 x 6 x 42
inch: 11.8 x 2.4 x 16.5
volume: 1,5 l
weight: 340 gr
65 €
cm: 28 x 5 x 21
inch: 11 x 1.9 x 8.3
HCAO 02
DROP
BACKPACK 15.6”
volume: 14,1 l
weight: 800 gr
99 €
cm: 43 x 12 x 28
inch: 16.9 x 4.7 x 11
volume: 2,9 l
weight: 400 gr
65 €
2 WAY BACKPACK 14”
volume: 14,4 l
weight: 850 gr
119 €
cm: 38 x 10 x 20
inch: 15 x 3.9 x 7.9
HCAO 06
DAMP
cm: 30 x 11 x 44
inch: 11.8 x 4.3 x 17.3
volume: 7,6 l
weight: 480 gr
85 €
MESSENGER 13”
volume: 14,5 l
weight: 800 gr
99 €
SLIM BRIEFCASE 15”
volume: 7,6 l
weight: 920 gr
129 €
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LIFESTYLE
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Natural Flare
CAPSULE COLLECTION
With a flare of nature.
Naturally simple, original & practical!
Feel inspired with this new “natural flare” look.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-35
Gender: Female
Freelance , creative, arts, yoga, social media,
culture, organic food, environment
Shops: Concept stores, boutiques
Price sensitivity: Less price sensitive
• Original
• Natural
• Smart & Soft
• Easy-going
HNF 05 L
SITKA L
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NATURAL FLARE // LIFESTYLE
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Natural Flare
APRICOT BRANDY/
OFF WHITE
804
APRICOT BRANDY
028
ERMINE/OFF WHITE
313
NEW COLOUR
Genuine soft leather handle finishing.
Natural flare logo embossed on the leather.
Leather zipper pullers with personalised rivets.
A vintage Hedgren woven foamed logo patch.
NEW COLOUR
ERMINE
311
MAIN MATERIAL:
Waxed cotton
COMBINED MATERIAL:
Genuine leather
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HNF 03
BONZAI
cm: 19 x 7,5 x 24
inch: 7.5 x 3 x 9.4
HNF 04
YUCCA
HNF 02
BANYAN
SHOULDER BAG
volume: 3,4 l
weight: 290 gr
79 €
cm: 36 x 14,5 x 33
inch: 14.2 x 5.7 x 13
HNF 05 L
SITKA L
TOTE 13”
HNF 01
YEW
BACKPACK
volume: 17,2 l
weight: 490 gr
99 €
volume: 13 l
weight: 430 gr
99 €
cm: 30 x 20 x 50
inch: 11.8 x 7.8 x 19.6
volume: 19,3 l
weight: 510 gr
105 €
LARGE DUFFLE
volume: 9 l
weight: 660 gr
NATURAL FLARE // LIFESTYLE
NEW
cm: 30,5 x 10,5 x 40,5
inch: 12 x 4.1 x 15.9
cm: 36 x 14,5 x 37
inch: 14.2 x 5.7 x 14.6
LARGE SHOULDER BAG
119 €
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Pilates
Get up and go with Pilates.
The ultimate work-to-weekend switch starts with a change of bag.
Pick up a Pilates bag for a unique Hedgren take-on practicality: plain
& printed, fun & functional, light & bright, these bags will accompany
you from the office to the gym and every place in between.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-40
Gender: Female
Active life, teacher, young mother, care about
health, running, yoga, swimming, multicultural
food, family person
Shops: Boutique, department store, shopping malls
Price sensitivity: High price sensitive
• Light fabrics
• Exclusive matching prints and colours
• Organic shapes
HPLT 03
LOGICA
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PILATES // LIFESTYLE
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Pilates
LILY FLOWERS
341
NEW COLOUR
“Hot coral” Hedgren pullers.
BIRDS OF PARADISE
338
NEW COLOUR
OCEAN DEPTHS
103
NEW COLOUR
MAIN MATERIAL:
Nylon 70D 260T taffeta interlock bonding
Special moulded metal Hedgren buckle.
COMBINED MATERIAL (Printed):
50D Polyester taffeta interlock bonding
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HPLT 10
FLOW
3 COMPARTMENT POUCH
HPLT 10 L
FLOW L
3 COMPARTMENT POUCH
HPLT 02
EVE
SQUARE SHOULDER BAG
(WITH INNER POUCH)
NEW
volume: 0,2 l
weight: 90 gr
HPLT 09
CENTERING
CROSSOVER
cm: 18 x 8 x 39
inch: 7.1 x 3.1 x 15.4
volume: 5,6 l
weight: 300 gr
29 €
cm: 12 x 3 x 18,5
inch: 4.5 x 1 x 7
HPLT 01
ROMANA
volume: 0,7 l
weight: 100 gr
35 €
SHOULDER BAG
(WITH INNER POUCH)
cm: 24 x 5 x 28
inch: 9.4 x 2 x 11
HPLT 15
PELVIC
volume: 3,4 l
weight: 330 gr
69 €
BACKPACK
PILATES // LIFESTYLE
cm: 10 x 1,5 x 15
inch: 3.9 x 0.6 x 5.9
HPLT 04 M
MIND M
cm: 26 x 7,5 x 39
inch: 10.2 x 3 x 15.4
69 €
HOBO MEDIUM
(WITH INNER POUCH)
volume: 7,6 l
weight: 410 gr
89 €
cm: 17,5 x 6,5 x 29,5
inch: 6.9 x 2.6 x 11.6
HPLT 03
LOGICA
cm: 29 x 16 x 41
inch: 11.4 x 6.3 x 16.1
volume: 3,4 l
weight: 350 gr
75 €
HANDBAG
(WITH INNER POUCH)
volume: 19 l
weight: 350 gr
99 €
cm: 35 x 12,5 x 26
inch: 13.8 x 4.9 x 10.2
HPLT 07
CAROLA
cm: 34 x 18 x 51
inch: 13.4 x 7.1 x 20.1
volume: 11,4 l
weight: 370 gr
89 €
SHOPPER
(WITH INNER POUCH)
volume: 31,2 l
weight: 510 gr
99 €
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Hype
Go on light with Hype.
Super light backpacks, messengers and duffles add up to the perfect
equation for those on the move. Whether it’s the everyday commute
or getting back to your travel roots, lightness & durability are the
name of the game.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35
Gender: Unisex
Creative, designer, bike messenger, freelance
artist, photography, graphics, street art,
sharing knowledge, new street food
Shops: High street shops, online
Price sensitivity: Average price sensitive
• Lightweight & durable
• Clear-cut design
• Ultra strong construction
HYP 05
OTR
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HYPE // LIFESTYLE
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Hype
EMPIRE YELLOW
062
NEW COLOUR
Reinforced bottom finishing – 900D coated poly.
Sleek silicone logo patch “Designed in Belgium”.
BLUE NIGHT
006
SAMBA
684
Slim designed elastic side pockets.
Branded metal number plate signature.
BLACK
003
MAIN MATERIAL:
400D*400D Nylon with PU coating
COMBINED MATERIAL:
900D Cordura
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HYP 15
RAPS
RFID TRAVEL WALLET
HYP 04
DJ
HYP 10
REPORT
WAISTBAG
CROSSOVER POUCH
NEW
cm: 11,5 x 2 x 21,5
inch: 4.5 x 0.7 x 8.5
HYP 12
DRUM
volume: 0,5 l
weight: 120 gr
49 €
cm: 12 x 6 x 25
inch: 4.7 x 2.4 x 9.8
HYP 07
JAMM
SLING BAG
volume: 1,8 l
weight: 20 gr
49 €
cm: 22 x 5,5 x 15,5
inch: 8.7 x 2.2 x 6.1
HYP 11
URGE
BACKPACK 15”
volume: 1,9 l
weight: 260 gr
59 €
BACKPACK 14”
HYPE // LIFESTYLE
NEW
cm: 33 x 9 x 18
inch: 13 x 3.5 x 7
HYP 13
BEATS
volume: 5,5 l
weight: 320 gr
69 €
cm: 45 x 12 x 28
inch: 17.7 x 4.7 x 11
HYP 09
IDIOM
CROSSOVER
volume: 15,1 l
weight: 720 gr
99 €
cm: 40 x 18 x 29
inch: 15.7 x 7.1 x 11.4
HYP 03 L
MOTTO L
MESSENGER BAG
volume: 20,9 l
weight: 970 gr
119 €
MESSENGER 13”
NEW
cm: 19,5 x 9 x 28,5
inch: 7.6 x 3.5 x 11.2
volume: 5 l
weight: 380 gr
69 €
cm: 27 x 11,5 x 39
inch: 10.6 x 4.5 x 15.4
volume: 12,1 l
weight: 480 gr
79 €
cm: 28 x 11 x 39
inch: 11 x 4.3 x 15.3
volume: 12,3 l
weight: 870 gr
99 €
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HYP 05
OTR
HYP 06 MW
OTR WHEELS M
DUFFLE
DUFFLE ON WHEELS M
HYP 06 LW
OTR WHEELS L
NEW
cm: 28 x 29 x 60
inch: 11 x 11.4 x 23.6
volume: 48,7 l
weight: 880 gr
109 €
cm: 73 x 31 x 35
inch: 28.7 x 12.2 x 13.7
volume: 79,2 l
weight: 2710 gr
DUFFLE ON WHEELS L
NEW
169 €
cm: 83 x 32 x 36
inch: 32.6 x 12.5 x 14
volume: 95,6 l
weight: 2930 gr
189 €
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HYPE // METROPOLITAN
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Back & Pack Mix
NEW COLLECTION
Pick it, Pack & Go!
Back to college, or simply on your way to escape on a citytrip? Pick it
by color, type or shape, pack it & Go!
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35
Gender: Unisex
Studying, teaching, walking, enjoying free time,
social media, always connected
Shops: Online, department stores
Price sensitivity: High price sensitive
• Colourful
• Resistant
• Practical
HPBM 08
BREEZE
HPBM 07
RADAR
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BACK AND PACK MIX // LIFESTYLE
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Back &
Pack Mix
HBPM 07
RADAR
HBPM 08
BREEZE
MONO SLING
BACKPACK
NEW
BACKPACK 15.6”
HBPM 11
VESPER
NEW
TOTE
NEW
TRIANGLE PRINT/BLUE
THUNDER
490
MAIN MATERIAL:
Waxed cotton
COMBINED MATERIAL:
50D poly
cm: 39,5 x 9 x 21
inch: 15.5 x 3.5 x 8.2
HBPM 07
RADAR
volume: 7,64 l
weight: 300 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.9
HBPM 08
BREEZE
MONO SLING
BACKPACK
volume: 14,6 l
weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41
inch: 13.7 x 4.3 x 16.1
HBPM 11
VESPER
NEW
NEW
volume: 15,79 l
weight: 360 gr
49 €
TOTE
NEW
GRAPHIC ATTACK/
BLUE NIGHT
491
MAIN MATERIAL:
600D Poly
COMBINED MATERIAL:
400D Nylon
cm: 39,5 x 9 x 21
inch: 15.5 x 3.5 x 8.2
HBPM 07
RADAR
volume: 7,64 l
weight: 300 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.9
HBPM 08
BREEZE
MONO SLING
BACKPACK
NEW
volume: 14,6 l
weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41
inch: 13.7 x 4.3 x 16.1
HBPM 11
VESPER
NEW
volume: 15,79 l
weight: 360 gr
49 €
TOTE
NEW
EMPIRE YELLOW/OCEAN
PRINT
440
MAIN MATERIAL:
600D Poly
COMBINED MATERIAL:
400D*400D Nylon with
PU coating
cm: 39,5 x 9 x 21
inch: 15.5 x 3.5 x 8.2
volume: 7,64 l
weight: 300 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.9
volume: 14,6 l
weight: 470 gr
69 €
cm: 35 x 11 x 41
inch: 13.7 x 4.3 x 16.1
volume: 15,79 l
weight: 360 gr
49 €
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HBPM 07
RADAR
HBPM 08
BREEZE
MONO SLING
BACKPACK
NEW
BACKPACK 15.6”
HBPM 11
VESPER
NEW
TOTE
NEW
RUSSET/ERMINE
437
MAIN MATERIAL:
150D poly
cm: 39,5 x 9 x 21
inch: 15.5 x 3.5 x 8.2
HBPM 07
RADAR
volume: 7,64 l
weight: 300 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.9
HBPM 08
BREEZE
MONO SLING
BACKPACK
NEW
volume: 14,6 l
weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41
inch: 13.7 x 4.3 x 16.1
HBPM 11
VESPER
NEW
volume: 15,79 l
weight: 360 gr
49 €
TOTE
BACK AND PACK MIX // LIFESTYLE
COMBINED MATERIAL:
Waxed cotton
NEW
MOLTEN LAVA/
GRAPHYTE
448
MAIN MATERIAL:
600D Poly
COMBINED MATERIAL:
70D Nylon
cm: 39,5 x 9 x 21
inch: 15.5 x 3.5 x 8.2
HBPM 07
RADAR
volume: 7,64 l
weight: 300 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.9
HBPM 08
BREEZE
MONO SLING
BACKPACK
NEW
volume: 14,6 l
weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41
inch: 13.7 x 4.3 x 16.1
HBPM 11
VESPER
NEW
volume: 15,79 l
weight: 360 gr
49 €
TOTE
NEW
BIRDS OF PARADISE/
APRICOT BRANDY
488
MAIN MATERIAL:
Waxed cotton
COMBINED MATERIAL:
50D poly
cm: 39,5 x 9 x 21
inch: 15.5 x 3.5 x 8.2
volume: 7,64 l
weight: 300 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.9
volume: 14,6 l
weight: 470 gr
69 €
cm: 35 x 11 x 41
inch: 13.7 x 4.3 x 16.1
volume: 15,79 l
weight: 360 gr
49 €
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HBPM 07
RADAR
HBPM 08
BREEZE
MONO SLING
BACKPACK
NEW
BACKPACK 15.6”
HBPM 11
VESPER
NEW
TOTE
NEW
LINES LIME PRINT/
CROWN BLUE
489
MAIN MATERIAL:
400*500D Nylon
COMBINED MATERIAL:
50D poly
cm: 39,5 x 9 x 21
inch: 15.5 x 3.5 x 8.2
volume: 7,64 l
weight: 300 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.9
volume: 14,6 l
weight: 470 gr
69 €
cm: 35 x 11 x 41
inch: 13.7 x 4.3 x 16.1
volume: 15,79 l
weight: 360 gr
49 €
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BACK AND PACK MIX // LIFESTYLE
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BUSINESS
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Ambition
Aiming to break the
“glass ceiling”.
With its waxed canvas unique touch and feel, these functional but stylish
and classy business bags are specially designed for sophisticated and
ambitious women aiming for success.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 30-45
Gender: Female
Business, management, career, reading, gym,
friends, shopping, wine & good food, citytrips,
trends
Shops: Department stores, luggage stores
Price sensitivity: Less price sensitive
• Sophisticated
• Brushed gold effect & leather-like accents
• Innovative fabric
HAMB 05 L
ASPIRE L
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AMBITION // BUSINESS
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Ambition
ROSEWOOD
151
NEW COLOUR
Hedgren branded antique gold coin.
Nice soft trimming details.
Antique brushed metal zippers.
Soft handle grips.
JAVA BROWN
520
THUNDER BLUE
093
MAIN MATERIAL:
Waxed cotton
COMBINED MATERIAL:
PU
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HAMB 04
SUCCESS
HAMB 05
ASPIRE
SMALL CROSSOVER
HAMB 05 L
ASPIRE L
TOTE
TOTE L 15”
NEW
cm: 17 x 6,5 x 30,5
inch: 6.7 x 2.6 x 12
HAMB 08
EAGER
cm: 40 x 10 x 27,5
inch: 15.7 x 3.9 x 10.8
HAMB 09
INTENSE
volume: 3,4 l
weight: 280 gr
89 €
cm: 24,5 x 11 x 41
inch: 9.6 x 4.3 x 16.1
HAMB 06
GOAL
BACKPACK
volume: 11,0 l
weight: 400 gr
99 €
cm: 36 x 11 x 33
inch: 14.2 x 4.3 x 13
volume: 11,0 l
weight: 380 gr
99 €
HAMB 07
AIM
TOTE 14”
volume: 13,1 l
weight: 570 gr
cm: 31 x 12 x 47
inch: 12 x 4.5 x 18.5
109 €
cm: 26 x 8 x 36
inch: 10.2 x 3.1 x 14.2
volume: 17,5 l
weight: 460 gr
109 €
SLIM BUSINESS BAG 13”
volume: 7,5 l
weight: 580 gr
119 €
COMPUTER BAG 15.6”
cm: 33 x 10 x 45
inch: 12.9 x 3.9 x 17.7
volume: 14,8 l
weight: 700 gr
AMBITION // BUSINESS
NEW
129 €
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Diamond Touch
Diamond Touch & go.
With its quilted protective exterior and ingenious storage functions,
a Diamond Touch bag will take you from board meetings to after
work get-togethers with ease. Designed with your day-long comfort
in mind, these polished styles are equally practical and chic.
Our Consumer:
Age: 35-45
Gender: Female
Interests & Lifestyle:
Finance, management, gym, spa, “happy hour”
with friends, travelling, TV series, dining out
Where they shop:
Shops: High street shops, department stores,
airport stores, luggage stores
Price sensitivity: Average price sensitive
Collection Keywords:
• Professional and functional with a feminine touch
• Genuine leather trimmings
• Ingenious inner- storage space
• Unique business shapes and styles
HDIT 18 S
ADELA S
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DIAMOND TOUCH // BUSINESS
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Diamond Touch
HDIT 26
BARB
3 WAY WAISTBAG/
CLUTCH/CROSSOVER
HDIT 22
ELENORA
HANDBAG
NEW
cm: 14 x 3 x 21
inch: 5.5 x 1 x 8
HDIT 18 S
ADELA S
volume: 1 l
weight: 220 gr
49 €
cm: 22,5 x 10 x 34
inch: 8.8 x 3.9 x 13.3
HDIT 28
CHIARA
TOTE 13.5”
cm: 31 x 12 x 44
inch: 12.2 x 4 x 17.3
HDIT 25
PENNY
volume: 16,3 l
weight: 740 gr
79 €
BUSINESS BAG 15.6”
NEW
NEW
PURPLE POTION/
ROSE OF SHARON
803
volume: 7,7 l
weight: 400 gr
109 €
cm: 29 x 8,5 x 39
inch: 11.5 x 3 x 15
volume: 9,6 l
weight: 760 gr
99 €
BACKPACK 13”
MAIN MATERIAL:
Nylon 70D 260T taffeta interlock
bonding
COMBINED MATERIAL:
Leather
cm: 38 x 10 x 27
inch: 15 x 4 x 10.5
volume: 10 l
weight: 400 gr
85 €
DIAMOND TOUCH // BUSINESS
NEW
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Diamond Touch
ESTATE BLUE
082
Tablet or laptop compartments.
Quilted high quality nylon.
BLACK
003
Chromed Hedgren number plate.
NEW BULL RED
598
MAIN MATERIAL:
Nylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL:
Leather for HDIT12, 13, 16, 17, 18, 24, 25 and 28
DIAMOND TOUCH // BUSINESS
Fully organised for all your daily needs.
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HDIT 08
CARINA
cm: 18 x 9 x 23
inch: 7.5 x 3.5 x 9
HDIT 26
MARINA
HDIT 20
MIA
SHOULDER BAG
volume: 3,7 l
weight: 220 gr
55 €
3 WAY WAISTBAG/
CLUTCH/CROSSOVER
cm: 17 x 5 x 28
inch: 6.6 x 2 x 10.3
HDIT 10
KAREN
SHOULDER BAG
volume: 2,3 l
weight: 360 gr
HDIT 22
ELENORA
65 €
cm: 22,5 x 10 x 34
inch: 8.8 x 3.9 x 13.3
HDIT 21
VIOLA
CROSSOVER
HANDBAG
volume: 7,7 l
weight: 400 gr
79 €
CROSSOVER
NEW
cm: 14 x 3 x 21
inch: 5.5 x 1 x 8
HDIT 07
PAT
volume: 1 l
weight: 220 gr
49 €
cm: 22,5 x 2 x 20,5
inch: 8.8 x 0.8 x 8
HDIT 25
BARBARA
BACKPACK
volume: 0,9 l
weight: 260 gr
49 €
cm: 25 x 4 x 29,5
inch: 9.8 x 1.6 x 11.5
HDIT 13
CECILIA
BACKPACK 13”
volume: 3 l
weight: 400 gr
69 €
HANDBAG
NEW
cm: 35 x 9 x 24,5
inch: 13.7 x 3.5 x 9.6
volume: 7,7 l
weight: 430 gr
79 €
cm: 38 x 10 x 27
inch: 15 x 4 x 10.5
volume: 10 l
weight: 400 gr
89 €
cm: 21 x 20 x 35
inch: 8.2 x 7.8 x 13.7
volume: 14,7 l
weight: 530 gr
99 €
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HDIT 17 S
BELLA S
HDIT 01
PAULINE
SLIM ATTACHE 13”
HDIT 28
CHIARA
BUSINESS BAG 15.6”
BUSINESS BAG 15.6”
NEW
cm: 25,5 x 4 x 36,5
inch: 10 x 1.6 x 14.3
HDIT 12
EFFIE
volume: 3,7 l
weight: 650 gr
89 €
cm: 33,5 x 11 x 40,5
inch: 13 x 4.3 x 15.7
HDIT 18 S
ADELA S
BUSINESS BAG 14”
volume: 14,9 l
weight: 700 gr
95 €
cm: 29 x 8,5 x 39
inch: 11.5 x 3 x 15
HDIT 18
ADELA
TOTE 13.5”
volume: 9,6 l
weight: 760 gr
109 €
TOTE 15.6”
NEW
HDIT 11
CINDY
cm: 35 x 18 x 44
inch: 13.7 x 5.9 x 17.2
volume: 8,6 l
weight: 760 gr
125 €
BUSINESS TROLLEY 15.6”
volume: 27,7 l
weight: 2380 gr
179 €
cm: 31 x 12 x 44
inch: 12.2 x 4 x 17.3
HDIT 24
LINA
cm: 45 x 15 x 34,5
inch: 17.7 x 5.9 x 13.6
volume: 16,3 l
weight: 740 gr
119 €
cm: 32 x 10,5 x 48
inch: 12,5 x 4.1 x 18.7
volume: 16,1 l
weight: 800 gr
129 €
20”SOFT SPINNER
(15.6” LAPTOP)
volume: 23,3 l
weight: 2500 gr
179 €
DIAMOND TOUCH // BUSINESS
cm: 29 x 8 x 37
inch: 11.3 x 3.1 x 14.4
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Zeppelin Revised
Look forward, let Zeppelin
lead the way.
With exquisite attention to detail, updated classic styling and
organizational efficiency, this “new” collection brings a refined
sophistication to business and travel. Engineered for professionals.
Functional styles include tablet-ready crossbody bags, convenient
laptop backpacks, and business bags with wheels or without.
Our Consumer:
Age: 30-45
Gender: Male
Interests & Lifestyle:
Business trips, office, friends & family, wine &
good food
Where they shop:
Shops: Main shopping streets, airport stores,
online
Price sensitivity: Average
Collection Keywords:
• Leather feel details
• Ingenious inner- storage space
• Comfortable
• Iconic Hedgren Roots
HZPR 06
EXCEED
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ZEPPELIN REVISED // BUSINESS
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Zeppelin Revised
CHARCOAL GREY
557
NEW COLOUR
Our famous Hedgren puller with red connector.
Detailed finishing with Hedgren embossed logo.
Every bag has a typical Hedgren signature rivet.
Tablet and laptop compartments.
BLACK
003
CLAY BROWN
164
MAIN MATERIAL:
Nylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL:
PU
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ZEPPELIN REVISED // BUSINESS
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HZPR 16
EXPAT
RFID TRAVEL WALLET
HZPR 15
EXEC
NEW
cm: 11,5 x 2 x 21,5
inch: 4.5 x 0.5 x 8.5
HZPR 05
EXPECT
cm: 27 x 1,5 x 24
inch: 10.6 x 0.6 x 9.4
volume: 0,5 l
weight: 140 gr
HZPR 02
EXTRUDED
CROSSOVER
HORIZONTAL
cm: 22 x 9 x 30
inch: 8.7 x 3.5 x 11.8
volume: 5,9 l
weight: 380 gr
VERTICAL CROSSOVER
POUCH
NEW
49 €
cm: 14,5 x 6 x 26
inch: 6 x 2.3 x 10
HZPR 01
EXPRESSO
SLIM CROSSOVER
volume: 1 l
weight: 300 gr
HZPR 13
EXAM
WAISTBAG
45 €
cm: 26 x 5,5 x 20
inch: 10.2 x 2.2 x 7.9
HZPR 04
EXALT
59 €
cm: 25 x 8 x 34
inch: 9.8 x 3.1 x 15
volume: 2,2 l
weight: 400 gr
55 €
HZPR 03
EXTERNAL
SMALL CROSSOVER
VERTICAL
volume: 2,9 l
weight: 330 gr
59 €
cm: 25 x 7 x 22
inch: 9.8 x 2.8 x 8.7
HZPR 06
EXCEED
MESSENGER 13”
volume: 6,8 l
weight: 650 gr
cm: 21 x 5,5 x 15,5
inch: 8.3 x 2.2 x 6.1
85 €
cm: 27 x 8 x 38
inch: 10.6 x 3.1 x 15
volume: 1,8 l
weight: 300 gr
45 €
CROSSOVER VERTICAL
volume: 3,9 l
weight: 360 gr
59 €
BUSINESS BAG 13”
volume: 8,2 l
weight: 820 gr
109 €
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HZPR 07
EXPEDITE
cm: 29 x 10,5 x 40
inch: 11.4 x 4.1 x 15.7
HZPR 14
EXTRACT
HZPR 08
EXPLICIT
BUSINESS BAG 15”
volume: 12,2 l
weight: 700 gr
99 €
cm: 29,5 x 15,5 x 40
inch: 11.6 x 6.1 x 15.7
HZPR 10
EXTREMER
SLING BAG
HZPR 09
EXCESS
3 WAY BAG 15”
volume: 17,8 l
weight: 1060 gr
129 €
cm: 32 x 11,5 x 45
inch: 12.6 x 4.5 x 17.7
HZPR 11
EXTENT
BACKPACK 13”
BUSINESS BAG 17”
volume: 16,6 l
weight: 980 gr
119 €
BACKPACK 15”
NEW
Cha
HZPR 12
EXTRANET
cm: 54 x 26,5 x 32
inch: 21.3 x 10.4 x 12.6
volume: 5,76 l
weight: 400 gr
59 €
cm: 42 x 12 x 29
inch: 16.5 x 4.7 x 11.4
volume: 14,6 l
weight: 720 gr
89 €
cm: 44,5 x 21,5 x 32
inch: 17.5 x 8.5 x 12.6
volume: 30,6 l
weight: 950 gr
115 €
DUFFLE ON WHEELS
volume: 45,8 l
weight: 2640 gr
ZEPPELIN REVISED // BUSINESS
cm: 32 x 9 x 20
inch: 12.5 x 3.5 x 7.8
149 €
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Blue Label
Blue Label means business.
A pure and simple business collection, ”Blue Label” gets you through the
business day: from home to the office, and everything in between.
Our Consumer:
Age: 35-45
Gender: Male
Interests & Lifestyle:
Finance, management, teaching, socialising,
cooking, movies
Where they shop:
Shops: Multi brand shops, airport stores,
online, IT channels
Price sensitivity: High price senstitive
Collection Keywords:
• A business classic
• Durable structure
• Clever features
HBL 09
TAX
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BLUE LABEL // BUSINESS
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Blue Label
Blue metal logo plate on woven label.
Fleece Laptop compartments and blue inside bindings.
Blue metal details on the Hedgren pin buckle.
Sealed front top phonepockets with fleece inside.
Black Hedgren silicone cube.
Tough metal hardware for everyday use.
BLACK
003
CARBON GREY
037
MAIN MATERIAL:
Nylon 400Dx300D PU backing*3
COMBINED MATERIAL:
1680D Polyester
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HBLS 01
VERT. WALLET
HBLS 03
VERT. WALLET
BILLFOLD 3CC
BILLFOLD WITH ZIPPER
COIN POCKET 6CC
NEW
cm: 10 x 1,2 x 12
inch: 3.9 x 0.4 x 4.7
HBLS 06
HOR. WALLET
volume: 0,14 l
weight: 70 gr
NEW
35 €
BILLFOLD WITH COIN
POCKET
cm: 10 x 1,2 x 12
inch: 3.9 x 0.4 x 4.7
HBLS 05
TRAVEL WALLET
volume: 0,14 l
weight: 70 gr
NEW
39 €
cm: 9,5 x 1,2 x 13
inch: 3.7 x 0.4 x 5.1
volume: 0,15 l
weight: 60 gr
37 €
NEW
39 €
cm: 11,5 x 1,8 x 21
inch: 4.5 x 0.7 x 8.2
volume: 0,43 l
weight: 70 gr
45 €
BLUE LABEL // BUSINESS
volume: 0,24 l
weight: 70 gr
BILLFOLD 6CC
TRAVEL WALLET 8CC
NEW
cm: 10 x 2 x 12
inch: 3.9 x 0.7 x 4.7
HBLS 04
HOR. WALLET
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HBL 02
MARGIN
HBL 16
PLANNER
SHOULDER BAG
VERTICAL
HBL 17
WAGE
CROSSOVER
CROSSOVER
NEW
cm: 22 x 7,5 x 17
inch: 8.7 x 3 x 6.7
HBL 03
FULTON
cm: 22 x 8,5 x 30
inch: 8.7 x 3.3 x 11.8
HBL 07
EXCHANGE
cm: 39,5 x 15,5 x 28
inch: 15.6 x 6.1 x 11
volume: 2,8 l
weight: 410 gr
49 €
HBL 14
BONDS
SHOULDER BAG
HORIZONTAL
volume: 5,6 l
weight: 310 gr
59 €
cm: 36 x 8 x 17
inch: 14.2 x 3.1 x 6.7
HBL 08
STOCK
BACKPACK 13”
volume: 17,1 l
weight: 850 gr
cm: 28 x 8,5 x 21,5
inch: 11 x 3.3 x 8.4
99 €
cm: 45 x 17 x 30
inch: 17.7 x 6.7 x 11.8
volume: 5,12 l
weight: 400 gr
NEW
69 €
SMALL MONO SLING BAG
volume: 4,9 l
weight: 320 gr
59 €
cm: 32 x 6 x 26
inch: 12.5 x 2.3 x 10.2
HBL 01
VENTURE
cm: 38 x 11 x 25
inch: 15 x 4.3 x 9.8
volume: 4,9 l
weight: 360 gr
69 €
SLING BAG
volume: 10,5 l
weight: 500 gr
69 €
BACKPACK 15”
volume: 23 l
weight: 820 gr
119 €
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cm: 25 x 8 x 36
inch: 9.8 x 3.1 x 14.2
HBL 10
RAISE
cm: 33 x 14 x 45
inch: 13 x 5.5 x 17.7
HBL 15 W
CREDIT
cm: 51 x 23 x 36
inch: 20.1 x 9.1 x 14.2
ATTACHE 13”
volume: 7,2 l
weight: 600 gr
79 €
119 €
cm: 28 x 8 x 40
inch: 11 x 3.1 x 15.7
volume: 9 l
weight: 670 gr
cm: 29 x 14 x 41
inch: 11.4 x 5.5 x 16.1
HBL 11 W
CAPITAL
TROLLEY
volume: 42,2 l
weight: 3180 gr
ATTACHE 15”
HBL 09
TAX
BUSINESS BAG 17”
volume: 20,8 l
weight: 950 gr
HBL 04 M
FEDERAL M
159 €
cm: 33 x 19 x 43
inch: 13 x 7.5 x 16.9
HBL 06
BANKER
89 €
3 WAY EXPANDABLE
BUSINESS BAG 15”
volume: 16,6 l
weight: 1200 gr
129 €
cm: 29 x 12 x 41
inch: 11.4 x 4.7 x 16.1
HBL 13
SWAPS
cm: 30 x 15,5 x 39
inch: 11.8 x 6.1 x 15.4
BUSINESS BAG 15”
volume: 14,3 l
weight: 800 gr
99 €
BUSINESS TRIPPER 15”
volume: 20,8 l
weight: 1110 gr
139 €
OVERNIGHT TROLLEY 15”
volume: 27 l
weight: 2200 gr
189 €
BLUE LABEL // BUSINESS
HBL 04 S
FEDERAL S
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Formula
One
Up to speed on the mark with
Formula One.
Maneuverable and agile, Formula One’s polycarbonate trolley’s slick style will
ensure you are first at the finish line, every time.
Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 30-45
Gender: Unisex
Finance, career, business and citytrips, politics,
always connected, efficiency
Shops: Boutiques, airport stores
Price sensitivity: High price sensitive
• Light
• Compact
• Robust
HFO 06 W
CHASSIS
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FORMULA ONE // BUSINESS
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Formula One
BLACK/RED COMBO
779
Contrast colour trimming and expandable function on
medium and large sizes.
TSA safety lock.
Fully carbonate lightweight material.
Chromed handle bar with Hedgren signature.
RED/BLACK COMBO
780
BLACK/ORANGE COMBO
781
SILVER/ORANGE COMBO
796
MAIN MATERIAL:
Polycarbonate
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HFO 05 SW
TRACTION S
cm: 55 x 35 x 25
inch: 21.7 x 13.8 x 9.8
HFO 06 W
CHASSIS
HFO 05 MW EX
TRACTION M EX
SPINNER 20”
volume: 48,1 l
weight: 2980 gr
159 €
OVER NIGHT SPINNER
WITH 15” LAPTOP EASY
ACCESS
cm: 67 x 43 x 28
inch: 26.4 x 16.9 x 11
HFO 07 W
GEAR
SPINNER 24” EXPENDABLE
volume: 80,7 l
weight: 3270 gr
179 €
HFO 05 LW EX
TRACTION L EX
cm: 76 x 34 x 49
inch: 29.9 x 13.3 x 19.2
SPINNER 29” EXPENDABLE
volume: 126,6 l
weight: 4480 gr
219 €
OVER NIGHT VERTICAL
SPINNER WITH 15”
LAPTOP EASY ACCESS
NEW
volume: 38,6 l
weight: 3300 gr
189 €
cm: 56,5 x 32 x 23,5
inch: 22.2 x 12.5 x 9.2
volume: 42,5 l
weight: 3400 gr
189 €
FOR sMULA ONE // BUSINESS
cm: 42 x 23 x 40
inch: 16.5 x 9.1 x 15.7
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NEW
This is a new style.
This style has a tablet compartment.
This style has a laptop compartment.
This style has a smart sleeve, to put over your trolley handle.
This style has been refreshed.
IMPORTANT NOTE
Please be informed that not all styles, colours and prints are available in every country,
please contact your local distributor for more information.
Please note that small differences might occur from the images inside the catalogue
with the actual product (colour, style details, dimensions or hardware).
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