1st Quarter 2013 Global Trends and Top Devices

Transcription

Global Video Insights • 1st Quarter — 2013
With increased mobile video consumption comes stunning insights
into the minds of consumers worldwide. We collect anonymous
information about what users are searching for, what country
they’re in, and what devices they’re using. When we aggregate
that data, it makes for a compelling snapshot of trends in the
mobile world. Welcome to Global Video Insights from Vuclip.
2
Welcome to our new expanded Global Video Insights. We are now publishing
this on a quarterly basis to tie in with our device trends data update. We aim
to provide deeper analysis and drill down into what is happening in the mobile
space in our key regions.
In this edition you will learn that when it comes to mobile video, Justin Bieber is
more often searched for than any other kind of news content, no matter what
may be happening out in the real world. You will also learn fun facts such as
the nugget that Indian men are much more likely than women to say that their
phone is the first thing people notice about them. Read on for more.
Also, for a quick entertainment “snack,” you may also want to view a video of
March highlights about the popularity of the Pope on mobile video.
Enjoy!
Judith Coley
Vice President, Marketing
Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected]
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
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Global Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
The Macro View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5
Top Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
Spotlight on India . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
India Quarterly Device Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8
India Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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India Searches and Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10
Spotlight on Indonesia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11
Indonesia Quarterly Device Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
Indonesia Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13
Indonesia Searches and Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14
Spotlight on USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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USA Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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USA Searches and Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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4
Global Trends
4 billion mobile subscribers
expected by 2018*
71 percent of mobile traffic
is going to be video
traffic by 2016**
Video data traffic to
grow 75% (CAGR)
between 2012-2017*
Fewer than 1 in 4
handsets shipped in
2012 were smartphones*
The average mobile user
will use 2 gigabtyes of
data per month, including
10 hours of video by 2017**
* GSMA
** CISCO
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Global Trends: The Macro View
Apple doesn’t reign supreme everywhere (yet)
When it comes to global statistics and the U.S., the iPhone tops the charts. But when it comes to
emerging markets, it is barely breaking into the top ten, which isn’t surprising considering its price tag.
Another interesting aspect is that there is an iPhone 3G, 3GS, 4, 4S, and 5, but when it comes to
tracking usage online, the Apple device keeps its version out of the picture so it is tracked as a large
group, while each Blackberry version competes on its own.
The Children are our Future: Youth is Driving
Mobile Trends
Celebrity is where it’s at
No matter how far reaching an event, such as global warming,
it cannot compete with consumers’ evergreen interest in
celebrity. Female singers and actresses, with the odd Justin
Bieber thrown in for good measure are what people watch
and search for the most on mobile. For the searches and top
video views in this report, that is based on usage trends of our
more than 45 million monthly global users.
For four days in February we ran a survey that garnered more
than 120,000 responses. You’ll see this information sliced by
region in the following pages, but the biggest difference we saw in
responses was less geographical and more generational. The under
18 crowd is really driving trends, whether it’s turning to mobile
first for research before making
a purchase, feeling embarrassed
about outdated handsets or
changing the etiquette with
regard to talking on your mobile
phone while around others. For
this latest survey we asked six
multiple-choice questions, and
every user had the option to
participate or opt-out.
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Global Trends: Top Devices
Apple iPhone is, once again, the top global device for the quarter, with the Apple iPad also claiming
the number nine slot. BlackBerry filled out six slots in the top 10, although it is still too early to
determine how changing the company name to BlackBerry and its new Z10 and Q10 will affect the
chart in the future.
Q1
Rank
For a breakdown on device trends for India and Indonesia please go to the sections for those
respective countries.
Samsung might be focused on the galaxy, but we’re going to narrow that down to just our own
planet to pinpoint which countries have the most ardent Samsung users. Here are the countries
where the Galaxy S has the highest consumer market share.
•
1
Apple iPhone
1
2
BlackBerry 8520
2
3
BlackBerry 9900
5
4
BlackBerry 9300
4
5
BlackBerry Bold 9780
3
6
BlackBerry 9700
6
7
Samsung Galaxy S III
9
8
13
9
Apple iPad
12
10
Nokia C3-00
8
11
BlackBerry Torch 9800
11
12
Nokia E5-00
NR
Samsung Galaxy Ace
22
14
BlackBerry 9360
14
15
Samsung Galaxy Y
18
16
Samsung I9100
NR
17
Nokia C5-00
NR
18
Samsung Galaxy Mini
NR
• 13
• 19
Samsung Galaxy S
Samsung Galaxy S II
Samsung Galaxy S III
#2: Oman
#4: Spain
#3: USA
#5: India
#2: Oman
#4: Kuwait
#3: USA
#5: U.A.E
#1: Saudi Arabia
#2: USA
#4: U.A.E
#3: Kuwait
#5: Oman
7
Nokia E63
NR
21
Nokia E72
20
22
Nokia C1-01
26
Blackberry 9810
16
Nokia X2-01
17
25
Nokia 5800 XpressMusic
24
26
Nokia 6120 Classic
29
27
BlackBerry 9320
NR
Nokia N73
21
Nokia 2700 Classic
23
25
•
• 24
#1: Saudi Arabia
Samsung GT-I9100
20
23
#1: Saudi Arabia
Q4
Rank
Device
• 28
• 29
• 30
Up from last quarter
Down from last quarter
NR = Not ranked in the top 30
• Change of five or more
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Spotlight India
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Spotlight India: Quarterly Device Trends
Nokia continues to maintain its robust lead in the Indian mobile arena, holding onto nine out
of top ten, and 15 of the top 20 spots, in the first quarter of 2013. There doesn’t seem to be
any competitor strong enough to dethrone Nokia C1-01 yet as India’s most popular handset
model for watching mobile videos. A key emerging trend is the growing popularity of Nokia
Asha series phones with 305 model breaching into the top ten. Samsung was the only other
brand that featured in this list with its Champ Deluxe DUOS model, though the Korean handset
manufacturer had three other handsets in the top 20, along with one from Micromax.
Q1 2013 Movers
12
6
6
9
Samsung GT-S5233
Nokia 6120 Classic
4
Nokia E63
Nokia C5-00
3
4
3
Nokia Asha 200
Nokia N73
Nokia 2730 Classic
Samsung C3322
Q1
Rank
Q4
Rank
Device
1
Nokia C1-01
1
2
Nokia 5233
3
3
Nokia 2700 Classic
2
4
Samsung Champ Deluxe DUOS
4
5
Nokia 2690
6
6
Nokia X2-01
5
7
7
8
Nokia C2-00
8
9
Nokia X2
9
10
Nokia Asha 305
12
11
Nokia X2-02
10
12
Micromax X265
NR
13
Nokia C2-03
11
14
Samsung GT-C3303
13
15
Nokia C2-01
15
16
Nokia 7210 Supernova
14
17
Samsung Galaxy Y
18
• 18
Nokia 6120 Classic
30
19
Samsung Galaxy Mini
NR
20
Nokia 3110 Classic
19
21
Nokia N73
17
22
Nokia C3-00
21
23
Samsung C3322
26
24
Nokia Asha 200
20
25
Samsung GT_E2232
NR
26
Nokia 2730 Classic
23
• 27
• 28
Samsung GT-S5233
16
Nokia C5-00
22
29
Samsung GT-E2252
NR
Nokia E63
24
• 30
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Spotlight India: Mobile Phone Habits
A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. For India,
Vuclip received 40,631 responses in just four days, where over half the respondents were in the 18-35 age-group.
The first thing that people notice about me most is:
The most startling finding was that mobile is becoming a personality symbol more than anything else, with a majority of
respondents feeling that other people notice their mobile more than their clothes or watches or even cars. This feeling was
more pronounced in men than women. Teens seemed to attach a much higher value to their mobile, though nearly half the
people in every other age group ranked mobile as the first thing people notice about them.
Males
What type of
phone I have
My
watch
How cool
my clothing is
66%
17%
My
car
10%
7%
Females
What type of
phone I have
How cool
my clothing is
39%
27%
My
watch
17%
My
car
17%
Other Survey Key Learnings
• Before making an important
purchase decision, two thirds of all
respondents turn to their mobile
even before looking up on a
computer, asking friends or going
to the store
• Over half of Indians felt
ashamed of carrying an old mobile
phone model, and this was more
pronounced in people under 18
• Being hooked on mobile is
becoming more of an accepted social
norm, with nearly two-thirds feeling
friends do not consider them rude to
be using a phone around them, since
they are doing the same
10
Spotlight India: Top Mobile Video Views and Searches
Bollywood continues to be India’s favorite
theme on mobile video views and searches,
but regional content, news and sports,
particularly cricket, also figured in the top
ten in the first quarter of 2013. Proving yet
again how mobile transcends geographic
barriers to provide a level playing field,
Southern cinestar Mahesh Babu emerged
as the underdog giving Bollywood hotshots
a run for their money with his song, Em
Cheddam, from the movie, Seethamma
Vakitlo Sirimalle Chettu (SVSC).
Top 10 India Videos
1 Bollywood: The Year That Was
2 Jab Tak Hai Jaan - Saans Song
3
Lights, Camera, Action: Making
of Dabangg 2!
4 Desi Gangnam Style!
Top India Searches
Q1 2013
1 Race 2
2 Dabangg 2
Sequels topped the search charts with Race 2 and Dabangg 2
winning the number one and number two spots respectively.
Interestingly people searched more for news and cricket
than for Katrina Kaif and Salman Khan this quarter.
7
Movie Review: Vishwaroopam
Bags 3.5 Stars
8
Shah Rukh Khan: Undisputed
Badshah of Romance
9
Virender Sehwag Was Dropped
From the Squad
10 Ek Thi Daayan - Official Trailer
4 Cricket
5 Kai Po Che!
6 News
7
Entering into 2013, Bollywood’s
performance in the last year
was the most watched video
of this quarter, with musical
genius A.R. Rahman’s super hit
‘Saans’ from Yash Chopra’s love
saga Jab Tak Hai Jaan not too
far behind at number two.
Matru Ki Bijlee Ka
Mandola
8 Katrina Kaif
9 Mahesh Babu
10 Salman Khan
Previous Quarter
1 Dabangg 2
2 Bollywood Unplugged
5 SVSC - Em Cheddam Song
6 Kai Po Che Review
3 ABCD
3 Cricket
PSY’s Gangnam Style
resurfaced on Indian
mobile screens,
albeit this time in
in Priyadarshan’s
Rangrezz featuring
Jackky Bhagnani.
4 Salman Khan
5 Mahesh Babu
6 Katrina Kaif
7 English Vinglish
8 Ek Tha Tiger
9 Khaladi 768
10 Kareena Kapoor
11
Spotlight Indonesia
12
Spotlight Indonesia: Quarterly Device Trends
Unlike the US trends, with major ups and downs, the Indonesian device market is fairly solid,
with the top devices either maintaining their positions from Q4 2012 to Q1 2013, or moving
within one or two positions from where they were.
Q1
Rank
Apple can’t break out of the number nine slot in both quarters, despite being the number one
phone in the U.S., although the Apple iPad ranks higher here than in the U.S. And the Samsung
Galaxy Mini had a strong debut this quarter, despite not ranking last quarter.
Q1 2013 Movers
12
•
6
7
Nokia N70
BlackBerry Curve 9220
Nokia 5233
Nokia C1-01
3
4
5
6
•
•
3
•
BlackBerry 9000
Nokia X2
Nokia N73
•
Q4
Rank
Device
1
BlackBerry 8520
1
2
BlackBerry 9700
2
3
Nokia X2-01
3
4
Samsung Galaxy Y
5
5
4
6
Nokia C3-00
6
7
Nokia E63
7
8
BlackBerry 9300
10
9
Apple iPhone
9
10
BlackBerry 9900
11
11
8
12
BlackBerry Torch 9800
13
13
Apple iPad
15
14
BlackBerry Curve 9220
26
15
Nokia 2700 Classic
12
16
18
17
Samsung Galaxy Mini
NR
18
Nokia X2
14
19
BlackBerry 9320
NR
20
Samsung GT-C3303
19
21
BlackBerry 9000
16
22
Nokia 6120 Classic
NR
23
Nokia N73
20
24
Nokia N70
17
25
BlackBerry 8900
23
26
Blackberry 9810
NR
27
Nokia C1-01
21
28
BlackBerry 9360
NR
29
Samsung Galaxy Tab 2
NR
30
Nokia 5233
24
13
Spotlight Indonesia: Mobile Phone Habits
A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. Based on the
response, the results found a growing acceptance of mobile phone use in social settings. Sixty three percent of the 4,970 Indonesian
respondents would look up information on their phones “right away” to make purchase decisions, with only 12 percent willing to wait
until they got back to their desktops. So, mobile is the preferred method for most people to make purchase decisions.
When you are considering an important purchase, what do you do?
The biggest swing in results wasn’t between global regions, but by age. Respondents under 18 had markedly
different results from every age group above 18 years old, with the Over 55 group shrinking significantly.
Under 18
Get to
computer
Look up information on
my phone right away
79%
Go to
store
Ask
friends
8%
7%
6%
18 - 55
my phone right away
Under 18
59%
13%
Get to
computer
12%
Ask
friends
16%
Go to
store
Over 55
42%
my phone right away
24%
Wait to get to
my computer
13%
Ask
friends
21%
Go to
store
• 51 percent of all users said they
were ashamed to let people see their
phone because it’s too old
• 68 percent of users under 18 replied
the same way, whereas only 48
percent of users over 55 felt the same
• 17 percent of the over 55 group
weren’t ashamed, because they
had a “cooler phone,” compared
with only nine percent of those
under 18
• 47 percent of respondents don’t get
criticized for using their phone around
their friends, because their friends are
using their phones, too.
• 56 percent of people say the first thing
people notice about them is their phone
14
Spotlight Indonesia:
Top Mobile Video
Views and Searches
Pop music, cartoons, and magic top this
month’s top search results and video views in
Indonesia, with a lot of clips and search terms
staying consistent quarter over quarter. For
example, Vanishing on 7th Street has true
staying power. Hayden Christensen is building a
cult following in Indonesia, as his 2010 thriller
about being afraid of the dark continues to
dominate the country’s top searches.
Top Indonesia Searches
Q1 2013
1 Naruto
2 Vanishing On 7th Street
This time around, Valentine’s Day put users in a
romantic mood, pushing “I Got a Boy” to the top of
the charts.
Top 10 Indonesia Videos
1
Suster Keramas, a popular
Indonesian horrorcomedy movie about a
Japanese tourist looking
for his brother, still tops
search results three years
after its release.
Girls’ Generation I Got a Boy
Music Video
2 Tom and Jerry
3 It’s Magic
4 16 Girls on a Bicycle Video
5 Nikita Mirzani
6 Super Junior
7 Luna Maya
8 Tiger JK
9 Suster Keramas
10 Race 2
Previous Quarter
1 NOAH
3 Naruto
Naruto Vs. Sasuke The
Ultimate Fight
4 Super Junior
7 Bernard Bear Ngakak
8 Xin Nian Kuai Le - Jungiery Stars
9 Naruto (Garaa Vs Sasuke)
10 Valentine’s Day
4 Lionel Messi
2 The Hobbit
5 Jingle Bells
6
3 NOAH
With a title like 16 Girls on a
Bicycle, you have a pretty good
idea how this bicycle-themed
circus clip is going to end, but
it doesn’t make it any less
enjoyable when it happens.
5 Alicia Keys
6 Tiger JK
7 Radio Galau
8 Vanishing On 7th Street
9 Nikita Mirzani
10 Suster Keramas
15
Spotlight USA
16
Spotlight USA: Mobile Phone Habits
A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. Based on the response,
the results found a growing acceptance of mobile phone use in social settings. Sixty percent of the 5,135 U.S. respondents would look
up information on their phones “right away” to make purchase decisions, with only 11 percent willing to wait until they got back to
their desktops. So, mobile is clearly becoming the dominant consumer decision-making touchpoint.
When you are considering an important purchase, what do you do?
The biggest swing in results wasn’t between global regions, but by age. Respondents under 18 had
markedly different results from every age group above 18 years old.
Under 18
Wait to
get to my
computer
my phone right away
72%
8%
Go to
store
Ask
friends
9%
11%
Over 18
my phone right away
58%
Wait to get to
my computer
12%
Go to
store
Ask
friends
15%
15%
• 66 percent of respondents under
18 years old said their friends
wouldn’t criticize them for using
their phone in front of them, since
they were using theirs, too
• Only 52 percent of respondents
18 and older replied the same way
• 17 percent have a cooler phone
than their friends
• 37 percent are ashamed to
let their friends see their phone
because it’s too old
• 48 percent think the first thing
people notice about them is their
phone
17
Spotlight USA:
Top Mobile Video
Views and Searches
Speculation that a ring
on Angelina Jolie’s finger
means she secretly
became Mrs. Brad Pitt at
some point, coupled with
her trip to help women in
the Congo, landed her in
this month’s search results
without a movie scheduled
until next year.
Searching for Taylor Swift information
is a requirement for her fans to
keep track of her on-again, off-again
relationships, as well as her revelation
that her single “Trouble” was about
recent dumpee Harry Styles, which is
impressive as she dropped the album
before she dropped him.
Top USA Searches
Q1 2013
1 Hollywood
2 Justin Bieber
3 Beyoncé
4 Kim Kardashian
5 Naruto
6 Taylor Swift
Top 10 USA Videos
1
The self-appointed
Quarter-Bouncing Champ
got help from his girlfriend
and a lot of mobile video
viewers to land him on top
of most-watched videos.
2012 in Review: Stories That
Turned Heads
2 Katy Perry Biography and Origins
3
Quarter Bouncing Champ Gets
Some Help from his GF
4
Hudgens, Gomez, Franco star in
‘Spring Breakers’ - Hot New Trailer
7
Britney Spears: Life and Career of
the Troubled Singer
Comedian Chris D’Elia on
8
Impressions, Playing Drunk on TV
9 Natalie Portman: Life and Career
Two Door Cinema Club on
10 ‘Beacon,’ ‘What We See’
Documentary
8 Rihanna
9 Jennifer Lawrence
10 Angelina Jolie
Previous Quarter
1 Hollywood
2 Beyoncé
Scarlett Johansson Bio: From the
5
Horse Whisperer to The Avengers
6 The Career of Actress Jessica Alba
7 WWE
3 Lindsay Lohan
4 Justin Bieber
“Whitney” star Chris D’Elia
talks about getting his
start in stand-up comedy
and making the switch
to sitcoms, where he
sometimes has to act drunk.
5 Selena Gomez
6 Shakira
7 Rihanna
8 Gangnam Style
9 The Hobbit
10 Kim Kardashian
18
Vuclip’s mission is to provide consumers worldwide
with the best rich media experience, across
networks, devices, content and platforms.
Vuclip
1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035
hone: +1.408.649.2240
www.vuclip.com
Vuclip product names are trademarks of Vuclip or its subsidiaries or affiliates. Other products or brand names may be trademarks or registered trademarks of their respective owners.

1st Quarter 2013 Global Trends and Top Devices

Transcription

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