Group I Project - Client Proposal
Transcription
Group I Project - Client Proposal
creatr!x Sophie Davari ! Corina Fong ! Jean Dalgleish Proposal for Rarify Originals Technical Web Designer Program ! Managing Web Sites ! Fall 2014 ! table of contents Part I - Project Guidelines Introduction����������������������������������������������������������3 Who is Creatr!x? ������������������������������������������������� 4 Who is Rarify Originals? ������������������������������������� 5 Rarify Need Analysis��������������������������������������������6 Rarify User Profiles and Personas���������������������� 7 Rarify Competitor Research�������������������������������� 8 Project Scope�������������������������������������������������������9 Project Timeline�������������������������������������������������10 Project Estimate������������������������������������������������� 11 Project Architecture�������������������������������������������12 Part II - Design Rarify Logo Design���������������������������������������������14 Wireframes - Home Page & Store Page ����� 15-16 Mock-ups - Home Page & Store Page��������� 17-18 creatr!x Creatr!x Design Studio 555 Seymour Street Vancouver, BC V6B 3H6 www.creatr!x.com 604 616 9080 introduction T hank you for the opportunity to discuss your web site and branding needs. We look forward to delivering an exciting product that is a value-added service for your company. Within the pages of the document following are all the aspects that we foresee to be involved in the project you have requested that we undertake. The project scope, the time that would be needed to accomplish it and the cost are all outlined. If at any place within this presentation anything is unclear, we would be happy to re-define such aspects. Also, we are pleased to receive any suggestions that your team would have as we move forward. your input at every stage of the design and implementation process since it is you in the end, that will be served by the final product. We are intrigued by Rarify and the needs that it has at this time. We are enthusiastic about the opportunity to design creative solutions that are clear in their purpose of bringing Rarify’s unique product line to the personal shopper and the boutique retail store. Sincerely, Creatr!x Design Studio Team Sophie Davari Corina Fong Jean Dalgleish It is imperative for us at Creatr!x that our client knows that we are working with them rather than for them. We value Creatr!x Design Proposal for Rarify Originals ������������������������������������������������������������������������������������������������������������������������������ Introduction / 3 creatr!x 1 C reatr!x (noun) [kree-ay-triks] - Latin, feminine of creator - a female who produces 2 creative (adjective) - having the ability and power to create - characterized by originality of thought showing imagination. 3 tri (combining form) - a combining form meaning “three” company profile B orn out of a passion for innovative communication solutions, Creatr!x specializes in the design and development of customized web sites. When Corina Fong, Sophie Davari and Jean Dalgleish met at a Graphic & Web Designer Meet-Up in 2011, they found they had something in common. A mission to use their unique backgrounds in graphic design, fine art and interaction design to produce user-friendly, attractive and compelling web sites. Creatr!x was formed to embrace our client’s web design and application needs. Before designing, we gain an understanding of a clients’ business requirements and are invested in bringing the best possible online experience to the user. We deliver each project with care, passion and purpose. Like a customer walking into Starbucks, we recognize that each company has different needs and will require a different set of ingredients to deliver the perfect beverage — or design solution. It’s our job to determine the exact amount of espresso, milk and foam — or content, structure and design — to make your web site work the way you expect it to. Knowing our client will be more than satisfied by the finished product continues to be our motivation. key ingredients: design structure content Creatr!x Design Proposal for Rarify Originals ����������������������������������������������������������������������������������������������������������������������� Who is Creatr!x? / 4 rarify company profile Rarify Originals 2203 28th Street, Vancouver, B.C. V5O 2H3 604 203 2200 ! “Fashion is a form of art. It is a form of our expression to display to the world.“ R arify is an apparel company that produces unique graphic designed shirts, all print screened by hand at their studio in Vancouver, B.C. Their goal is to have their unique designs reach the masses and potential retailers, through their online store and web site. What started off as a hobby for then design students Kate and Dan, quickly became a growing business fueled by their passion for the art of silk screening. Now a team of eight people, Rarify is looking to accommodate their growing need for a strong brand identity in the apparel industry. Taking pride in being environmentally cautious, they print on organic cotton and use inks without phthalates and PVC. key ingredients: - fashion driven - trend-aware yet more concerned with originality - artwork sells the product - product quality very high - product medium (t-shirt) supports the artwork - environmentally cautious - locally owned and operated - Vancouver/ community-minded Rarify is on the cusp of transition. The owners and staff are confident in their ability to “weather” the changes and are poised in anticipation of what the future holds. Creatr!x Design Proposal for Rarify Originals ����������������������������������������������������������������������������������������������������������� Who is Rarify Originals? / 5 rarify need analysis Rarify Originals 2203 28th Street, Vancouver, B.C. V5O 2H3 604 203 2200 ! “Find your expression“ A fter gaining a lot of popularity and traction at local markets, Rarify now retails to several stores across B.C. and have a large group of loyal customers. key ingredients: - easy to use e-commerce experience They need a web site that gives them more exposure outside of B.C. to customers and to potential retailers who are interested in selling their products in boutique stores. - new logo and strong brand identity in the competitive marketplace. - to give more exposure and establish the brand Rarify wants their product catalogue online for retailers and personal shoppers to purchase with confidence. They need a clean and organized layout of all the shirts with professionally photographed images and product descriptions. All the information they now supply by PDF regarding sizing, pricing and return policies should be easily accessible in the store. - to promote through social media and blog - create a personal touch showcasing the designers and the design process of the print screening - account set-up for return customers They need a friendly user experience for shopping and purchasing their products online. Creatr!x Design Proposal for Rarify Originals ����������������������������������������������������������������������������������������������������������������� Rarify Need Analysis / 6 rarify user profiles T he web site targets two major audiences: the personal shopper and potential retail store. The goal of the web site is the same for both audiences: a pleasant and memorable shopping experience, through customer confidence, friendly usability and easy navigation. Both audiences are looking for an original design and high quality shirt. They care about the art and have a strong appreciation for design and creativity. personas Jackie is 25 years old and lives in Winnipeg. She works at a local coffee shop and her bike is her main mode of transportation. She lives with her boyfriend in the downtown core and keeps in touch with her family in Vancouver, using her iPhone. She likes to spend time with her friends at the local pub, blog on her personal site, and go to new places to eat. Elliot is a 42-year-old male from Toronto and owns his own retail store located on Queen Street West. He is a businessman that has a strong sense for design and creativity. He is always online researching new trends and designs for his business. He is a busy man but always makes time for his wife and two kids. Dan is a 32-year-old web designer living in SoMo. He grew up in Port Moody and always preferred the urban life, though still appreciates camping and outdoor activities. He lives alone in his apartment he rents. He buys all his clothes and gadgets online because it’s easier for him. He is tech savvy and is always on his MacBook or his android smartphone. In his spare time he likes to draw illustrations that he posts on his blog or go to local events with his friends. Creatr!x Design Proposal for Rarify Originals ������������������������������������������������������������������������������������������������������������������ Rarify User Profiles / 7 rarify competitor research R arify has strong competitors in the local and global market. The thing that sets Rarify apart is their product integrity and intuitive fashion sense. The web site will reflect this by presenting a clean, common sense e-commerce site where the design serves the product, rather than distracting from it. competitors “Ole” is an online store that is based on limited editions with a vintage look. Their graphics are designed and silkscreened by hand. “Make” company carries unique items with a wide collection that are handmade. They customize and personalize customers items like t-shirts. “Blueprintz” is a screen printing studio that specializes in printing customers custom logos and designs onto a wide variety of garments such as t-shirts, hoodies and more. It is the first screen-printing shop in Vancouver. They use water-based inks which are softer and smoother than plastisol inks. Creatr!x Design Proposal for Rarify Originals ������������������������������������������������������������������������������������������������������ Rarify Competitor Research / 8 rarify project scope C reatr!x will provide graphic and web design for Rarify Originals in the form of the following: Page Summary: 1 LANDING PAGE - dynamic and inviting page focused on the brand identity, the unique product line, and featured designs. - navigation of the site - footer navigation Store Page Summary: 2 MEN’S PRODUCT PAGE The two product sections of the store (Men’s and Women’s) will lead to an e-commerce service area. There will be four stages to the purchase process. Once a product is selected from the one of the two catalog pages (Mens’ or Women’s) it would follow the stages below. E-COMMERCE WEB SITE 3 WOMEN’S PRODUCT PAGE Creatr!x will design an online store with the base being Rarify’s product catalog. The site will consist of thirteen pages. 10 PRODUCT DETAIL PAGE 4 OUR STORY PAGE Creatr!x will project manage the site development and the gathering of content, including photography of the product. 5 BLOG PAGE LOGO & BRAND IDENTITY A few concepts have been drawn up by the designers at Rarify. Creatr!x will work off these concepts and provide options for a full brand identity and logo. The site will incorporate the e-commerce solution Shopify. This software will be administrated in-house by Rarify staff to handle orders, shipping calculations and inventory. Creatr!x will handle the initial store set-up and train the Rarify staff in operating the online store. - a look into the creative process that makes the Rarify product so unique 6 CONTACT/CUSTOMER SERVICE PAGE - contact information - product information: sizing chart, shipping Info, product specs, international orders, return and exchange policy. 7 ORDER TRACKING PAGE 8-9 ACCOUNT SIGN-UP/ LOG-IN PAGE - link to size chart - price, selection for quantity, color 11 SHOPPING CART DETAIL PAGE - review of purchase details - link to SIGN-IN PAGE 12 PAYMENT DETAIL PAGE - form for shipping and payment entry 13 CONFIRMATION PAGE Shopping Cart icon in navigation area - enhances e-commerce usability Creatr!x Design Proposal for Rarify Originals ���������������������������������������������������������������������������������������������������������������������������� Project Scope / 9 rarify project timeline A STAGE t Creatr!x, we work through a six-stage process. In Discovery we get a clear picture of the client needs and “draw up” the plans. In Content Gathering, we establish the foundation of the project and discovery content gathering gather necessary building materials. The Design process builds a framework, nailing the details in place. Development fills in the walls and flooring — the site appearance and behavior. When completed, the design 1 Client Interview 1 R esearch 1 Brand Design 2 Web & Client Analysis 2 Brand Concepting 2 Web site Design 3 Product Photography development 1 W eb Site Elements Developed PROJECT DETAIL 4 T ext content due from client testing deployment 1 W eb site uploaded to web host 3 M obile Site built 1 Web site and online store tested with client and users 2 C ontent Management System built 2 SEO 2 Client training 3 Client S ign-Off Deliverables: Deliverables: Deliverables: Deliverables: Deliverables: Deliverables: Deliverables: - agreement to undertake project - initial deposit of 50% due - initial logo designs - photo shoot proofs - presentation of e-commerce solution - information architecture - wireframes - logo design finals - branding - web site mockups - HTML area of web site complete - E-commerce area of web site complete - responsive web site - Review and revise - confirm usability of e-commerce site - search engine optimization and analytics - site launch - client training for e-commerce site - final payment of 50% due Sign-Off: - contract Sign-Off: - photography - wireframes - site architecture TIME doors are opened to you, the client, and several users for Testing. After, we solve problems that may have come up. Finally, the site is ready for “move-in” or Deployment and everyone is invited to the open house! 1 week 2 weeks Sign-Off: - logo - branding - mockups 3 weeks 2 weeks 2 weeks 1 week 1 week Creatr!x Design Proposal for Rarify Originals �������������������������������������������������������������������������������������������������������������������������������������� Project Timeline / 10 rarify project estimate STAGE TIME Discovery 7 hours $385 Content Gathering Research • Concepting 10 hours $550 - $500 Design Brand and Identity 40 hours $2200 Development Web site 66 hours $3630 Testing & Deployment 16 hours $880 139 hours $8145 10% $814 Total $8959 COST* Client Interview • Initial Analysis Photography - contracted out Logo Web site E-commerce Site Mobile Site Coding • SEO Usability Testing • Client Training • Upload to Host Subtotal Project Management Fee Shopify (ongoing - payable to Shopify) *Cost is charged at $55/hour. Taxes are not included. This estimate is based on the following: At the completion of each stage shown in the project timeline (page 10), Creatr!x would present to Rarify the deliverables. Deliverables come $29/month + 2% transaction fee (USD) with a maximum of two revisions. Added revisions would incur extra charges and effect the delivery schedule. When the deliverables of each stage are signed-off by Rarify, the next stage begins. If there are changes made to materials after they have been signed-off, added time and charges would apply. Creatr!x Design Proposal for Rarify Originals ��������������������������������������������������������������������������������������������������������������������� Project Estimate / 11 rarify information architecture HOME PRIMARY NAVIGATION MENS WOMENS catalog catalog products products prices prices PRODUCT DETAIL CART DETAIL OUR STORY owner artist bios find us retail locations artistic process SECONDARY NAVIGATION BLOG CONTACT contact info product specs sizing chart shipping info return & exchange policy ORDER TRACKING ORDER ACCOUNT TRACKING form set-up & log-in SHOPPING CART (optional) form STORE STAGES PAYMENT DETAIL CONFIRMATION For more detail on each page content please refer to the Project Scope on page 9. Creatr!x Design Proposal for Rarify Originals ������������������������������������������������������������������������������������������� Project Information Architecture / 12 creatr!x Sophie Davari ! Corina Fong ! Jean Dalgleish Proposal for Rarify Originals Part II - Design Technical Web Designer Program ! Managing Web Sites ! Fall 2014 creatr!x font: “Bree Serif” colour: Pantone 144 RGB (240, 146, 31) CMYK (2; 50; 94; 0) Black Grey - 70% Black RGB (106, 107, 107) rarify logo design Two Colour Logo: One Colour Logo: Black & Orange (Pantone 144) Black & 70% Black T he logo design process began with the Rarify design team. Their original sketches were transfered to Creatr!x for further design and implementation. It represents artistic and energetic authority; boldness which is used to target youth and a high-end audience. The orange suggests playfulness, creativity and energy. Being bright makes orange the favourite color for industries dealing with a young market. Black has a calming effect, but with an underlying sense of simplicity. The font — “Bree Serif” — is a young and energetic upright font that approaches readers with hip and elegant charm. The slab-serif makes for a strong impression. It offers fluid and attractive forms that convey a contemporary and lively aspect. It’s originality will remain timeless for years to come. Using all lowercase letters increases the word readability and proves the company is trend conscious. The t-shirt icon gives the logo it’s immediate context and makes the brand recognizable and memorable. The reversed “y” further establishes the logo with a punch of colour and flare. For branding, the elements of the bold slab-serif type would be carried through and the orange would be used for highlighted elements. Squared corners and a clean design would be evident. The grey (70% black) could be used for contrast. © Creatrix 2014 Creatr!x Design Proposal for Rarify Originals ����������������������������������������������������������������������������������������������������������������� Rarify Logo Design / 14 creatr!x project wireframe home page © Creatrix 2014 Creatr!x Design Proposal for Rarify Originals ��������������������������������������������������������������������������������������������������������� Project Wireframe 1 of 2 / 15 creatr!x project wireframe store page © Creatrix 2014 Creatr!x Design Proposal for Rarify Originals ��������������������������������������������������������������������������������������������������������� Project Wireframe 2 of 2 / 16 C ONTAC T MENS creatr!x WOMENS ORDER TRAC KING OUR STORY ACC OUNT 1 BLOG hand printed + rare designs. find your expression. S ee the Process We are rarify originals project mock-up Fashion is an art form and what you wear expresses your mood and feelingsto the world. We are designers, passionate in the art of print screening with an environmental conscience. We create rare and original designs, hand printed on high quality organic cotton, here in our Vancouver studio. Enjoy our collection and find what expresses you. home page M E N S F E AT U R E D S H I RT S $55 THE UNIVERSE BUY NOW KOI DANCE RISING SUN THE UNIVERSE More Designs WO M E N S F E AT U R E D S H I RT S STREAMLINE STORY ALIVE DISC JOCKEY More Designs ACC OUNT: CUSTOMER SERVICE: Order Tracking C o nt a c t Us M y A c cou nt Shipping & Returns Sign In Product Specifications CONNECT WITH US: RECIEVE THE LATEST: EMAIL ADDRESS FA Q ©2014 rarify originals © Creatrix 2014 Creatr!x Design Proposal for Rarify Originals ����������������������������������������������������������������������������������������������������������� Project Mockups 1 of 2 / 17 C ONTAC T MENS WOMENS creatr!x ORDER TRAC KING OUR STORY ACC OUNT 1 BLOG - THE UNIVERSE Designed by: Alice Zhang $55.00 Inspired by the galaxies and stars that surround us, we grow to appreciate the universe we live in. SIZE: COLOR: M BLACK QUANTITY: 1 SIZING GUIDE project mock-up ADD TO CART store detail page Designed and handprinted in Vancouver, B.C. using screen printing techniques developed over 8 years. Limited Edition shirt made with high quality organic cotton with inks containing no phthalates and PVC. Follow the Artist: Share this Design: Alice Zhang R E L AT E D P R O D U C T S SHOP ALL UNDER CITY CITY LIGHTS ACC OUNT: CUSTOMER SERVICE: Order Tracking C o nt a c t Us M y A c cou nt Shipping & Returns Sign In Terms & Conditions THE FOREST CONNECT WITH US: ATOP RECIEVE THE LATEST: EMAIL ADDRESS FA Q ©2014 rarify originals © Creatrix 2014 Creatr!x Design Proposal for Rarify Originals ����������������������������������������������������������������������������������������������������������� Project Mockups 2 of 2 / 18 Thank You Rarify Originals We would be happy to speak with you further if there are any questions about the details of this proposal. creatr!x Sophie Davari ! Corina Fong ! Jean Dalgleish Creatr!x Design Studio 555 Seymour Street Vancouver, BC V6B 3H6 www.creatr!x.com 604 616 9080