2014 COLLECTION MARKETING
Transcription
2014 COLLECTION MARKETING
2014 COLLECTION MARKETING 2014 COLLECTION 2 2014 COLLECTION CONTENTS ADVERTISING 04 DIGITAL COMMUNICATION 10 PR MATERIALS 14 POS MATERIALS 18 DISPLAYS20 MERCHANDISING GUIDELINES 30 SHOP IN SHOP 36 PRODUCT ENVIRONMENT 39 GUARANTEE/WARRANTY40 TOOLS41 TECHNICAL SPECIFICATIONS 42 DIAMOND INFORMATION 43 SERVICE CENTERS 44 3 2014 COLLECTION ADVERTISING NEW AD #35 CRAZY CARATS PAVE F103034081P4P02 - DIAMOND NEW AD #25 CRAZY CARATS TWO-TONE F101034555D1T04 - WHITE 4 NEW AD #36 CRAZY CARATS PAVE F105034000P4P02 - DIAMOND NEW AD #26 CRAZY CARATS TWO-TONE F101034573D1T03 - RED 2014 COLLECTION ADVERTISING AD #1 CRAZY CARATS F105036000B3T04 - DIAMOND AD #2 CRAZY CARATS F105036000B3T05 - RAINBOW AD #3 CRAZY CARATS F104031011T02 - RAINBOW AD #4 CRAZY CARATS F104031011D1T02 - RAINBOW AD #5 CRAZY CARATS F104031011D3T02 - RAINBOW AD #6 CRAZY CARATS F104031011B3T02- RAINBOW AD #7 CRAZY CARATS F104036033D3T02- RAINBOW AD #8 CRAZY CARATS F104036041T05 - RAINBOW AD #9 CRAZY CARATS F104036041D1T05 - RAINBOW 5 2014 COLLECTION ADVERTISING AD #18 SELLERIA F81034DDCH STRAP SS18R06S AD #21 SELLERIA F81034H STRAP TS18R05S 6 AD #19 SELLERIA F81034DDCH STRAP TS18R045 AD #22 SELLERIA F81034H STRAP TS18R07S AD #24 S ELLERIA CHRONO F89034H STRAP SS18R04S AD #20 S ELLERIA F81034H STRAP SS18RB7S AD #23 SELLERIA F81334H STRAP PS18R04S 2014 COLLECTION ADVERTISING NEW NEW AD # 32 CHAMELEON ENAMEL DUAL COLOR F321435011D1 NEW AD # 33 CHAMELEON ENAMEL DUAL COLOR F322431011D1 AD # 34 CHAMELEON ENAMEL DUAL COLOR F322431073D1 NEW NEW AD #30 CHAMELEON ENAMEL F311431011D1 AD #29 CHAMELEON F300434041D1 AD #11 CHAMELEON F300431011D1 AD #31 CHAMELEON ENAMEL F317434073D1 AD #12 CHAMELEON F300435021D1 7 2014 COLLECTION ADVERTISING AD # 27 B.FENDI GLOSSY F380414551D1 AD #10 FENDIMATIC F200013031 8 AD # 28 B.FENDI GLOSSY F380514521D1 2014 COLLECTION ADVERTISING IT IS IMPORTANT TO NOTE THAT THE WATCH ON EACH VISUAL IS NOT INTERCHANGEABLE. THE CHOICE OF MODELS PER COLOR VISUAL IS PART OF A CREATIVE DECISION THAT WE CAN NOT CHANGE. ALSO, IT IS NOT POSSIBLE TO ADVERTISE OTHER MODELS THAN THOSE PROPOSED ON THE VISUALS. ALL ADS ARE AVAILABLE: • SINGLE LEFT HAND PAGE - LHP * • SINGLE RIGHT HAND PAGE - RHP • HALF PAGE - LHP * • HALF PAGE - RHP • QUARTER PAGE - LHP * • QUARTER PAGE - RHP • DOUBLE PAGE SPREAD - DPS * ONLY RECOMMENDED WHEN READING IS DONE FROM BACK TO FRONT. PROOF OF PERFORMANCE FOR RECONCILIATION PROOF OF PERFORMANCE MUST BE RECEIVED QUARTERLY • 1ST QUARTER DUE END OF APRIL • 2ND QUARTER DUE END OF JULY • 3RD QUARTER DUE END OF OCTOBER • 4TH QUARTER DUE END OF JANUARY • F OR ALL MAGAZINE AND NEWSPAPER ADS, 2 COPIES MUST BE SENT TO THE TARAMAX OFFICE IN SWITZERLAND (ADDRESSED TO FLORENCE GORSE) AND 1 COPY MUST BE SENT TO THE TARAMAX USA OFFICE (ADDRESSED TO YOUR SALES & MARKETING ADMINISTRATOR)”. • F OR BILLBOARDS OR OTHER OUTDOOR MEDIA, PHOTOS OF THE AD MUST BE SENT TO BOTH THE TARAMAX SWITZERLAND AND TARAMAX USA OFFICES. • F OR ALL ADVERTISING, COPIES OF ORIGINAL INVOICES FROM THE PUBLISHER OR AGENCY MUST BE SENT TO THE TARAMAX SWITZERLAND AND TARAMAX USA OFFICES. IMPORTANT RESTRICTIONS •N O ADVERTISEMENT MAY RUN WITHOUT FENDI APPROVAL FOR THE PUBLICATION, THE POSITION, THE SUBJECT, AND THE ARTWORK LAYOUT (INCLUDING TAGGING). • T HE DISTRIBUTOR MUST INFORM TARAMAX OF ANY CHANGES MADE TO THE APPROVED MEDIA PLAN BEFORE THE AD RUNS SO THAT TARAMAX MAY REVIEW THE CHANGE AND APPROVE. • F ENDI WILL ONLY CONSIDER CHANGES TO MEDIA PLANS DURING THE FIRST WEEK OF EACH MONTH, URGENT REQUESTS FOR APPROVAL CAN NOT BE ACCOMMODATED. • TARAMAX WILL NOT CONTRIBUTE TOWARD ADS THAT ARE UNAPPROVED. • TARAMAX WILL NOT CONTRIBUTE TOWARD ADS UNTIL WE RECEIVE ALL OF THE REQUIRED PROOF OF PERFORMANCE. 9 2014 COLLECTION DIGITAL COMMUNICATION WEB BANNERS CRAZY CARATS ANIMATED GIF SCREEN 1 SCREEN 2 SCREEN 3 SELLERIA ANIMATED GIF SCREEN 1 SCREEN 2 10 SCREEN 3 2014 COLLECTION DIGITAL COMMUNICATION CHAMELEON ENAMEL DUAL COLOR ANIMATED GIF SCREEN 1 SCREEN 2 SCREEN 3 11 2014 COLLECTION DIGITAL COMMUNICATION NEWSLETTERS 12 2014 COLLECTION DIGITAL COMMUNICATION 13 2014 COLLECTION PR MATERIALS PRESS RELEASES CRAZY CARATS PAVÉ CRAZY CARATS TWO-TONE HTTPS://FENDI.BOX.COM/S/4X00FJLCDOJMGNB5MZA1 HTTPS://FENDI.BOX.COM/S/T9D8180B9P1ZTDMJFHZ7 CHAMELEON PAVE CHAMELEON ENAMEL DUAL COLOR CHAMELEON ENAMEL HTTPS://FENDI.BOX.COM/S/0CL4VLZS5IDFIORKVGMP HTTPS://FENDI.BOX.COM/S/RWHSYEP7K7MTHIBBJ8BM HTTPS://FENDI.BOX.COM/S/3VA71WHR6IY9DWOHRERM SELLERIA B.FENDI GLOSSY FENDIMATIC HTTPS://FENDI.BOX.COM/S/RIFOCN1ZULHEAN35FJIG HTTPS://FENDI.BOX.COM/S/UXRR44MKM7F7NHB4DMK3 HTTPS://FENDI.BOX.COM/S/MJTWI86YW1R3OSR10SN6 14 2014 COLLECTION PR MATERIALS SELLERIA PR IMAGES SELLERIA PR IMAGES HTTPS://FENDI.BOX.COM/S/8VOUZ7R8ICMIXMFGYL1Z 15 2014 COLLECTION PR MATERIALS SELLERIA VIDEO HTTPS://FENDI.BOX.COM/S/0FLU0UCNPY7Y4NJTDHBZ FENDI SELLERIA 264 SECOND MP4 AND VIDEO FENDI SELLERIA 30 SECOND MP4 AND VIDEO TO VIEW HTTPS://FENDI.BOX.COM/S/S1YGVQ4LDM7CISB297X4 CRAZY CARATS VIDEO HTTPS://FENDI.BOX.COM/S/H3S85F9CUZUOZ0UGZ4KT FENDI CRAZY CARATS 120 SECOND MP4 AND VIDEO FENDI CRAZY CARATS 60 SECOND MP4 AND VIDEO FENDI CRAZY CARATS 30 SECOND MP4 AND VIDEO TO VIEW HTTPS://FENDI.BOX.COM/S/NJEK3U4CLBGYYZUKYQYP 16 2014 COLLECTION PR MATERIALS NEW NEW NEW FENDI CD (BLANK) FF-CD CD HOLDER FF-CDCOVER PRESS FOLDER FOLDER-FF NEW MINI FRAGRANCE 4ML FF-PERF1 NEW BAGUETTE USB KEY/ GRAY POUCH / MINI SHOPPING BAG PK11-SET BAGUETTE USB KEY GRAY POUCH MINI SHOPPING BAG 17 NEW POSTCARDS CRAZY CARATS PAVÉ CHAMELEON PAVÉ NEW ENVELOPE CRAZY CARATS GATE FOLD BROCHURE CON10-CC 18 SELLERIA BROCHURE CON09-SE SELLERIA 2014 COLLECTION POS MATERIALS SHOPPING BAG W 260MM x D 105MM x H 240MM SHOP-2 NEW LARGE SHOPPING BAG W 420MM x D 140MM x H 400MM SHOP-3 NEW TAGS T-CLIP -11 MIRROR W 270MM x D 180MM x H 360MM IC12-MIRROR PRESENTATION TRAY W 380MM x D 300MM x H 21MM IC12-PT NEW GLOVES - S GLOVES - M GLOVES - L CLOTH-FF 19 2014 COLLECTION DISPLAYS SMALL IN-COUNTER DISPLAY IC11-S SMALL IN-COUNTER DISPLAY WITH WINGS IC11-SW IC11-WS 20 2014 COLLECTION DISPLAYS MEDIUM IN-COUNTER DISPLAY IC11-M MEDIUM IN-COUNTER DISPLAY WITH SINGLE WINGS IC11-M / IC11-SWM (2 PIECES) IC11-SWM MEDIUM IN-COUNTER DISPLAY WITH WINGS IC11-MW IC11-WM MEDIUM IN-COUNTER DISPLAY WITH CORNER WING AND VIDEO ELEMENT IC11-M / IC11-WM / IC11-CW IC11-CW 21 2014 COLLECTION DISPLAYS SMALL WINDOW DISPLAY W11-S W11-SB MEDIUM WINDOW DISPLAY WITH VIDEO ELEMENT W11-MV SMALL WINDOW DISPLAY WITH VIDEO ELEMENT W11-SV W11-SBV MEDIUM WINDOW DISPLAY WITH WINGS W11-M W11-MB W11-WM MEDIUM WINDOW DISPLAY WITH WINGS AND VIDEO ELEMENT W11-MVW W11-MBV 22 2014 COLLECTION DISPLAYS EASY ACCESS IN-COUNTER DISPLAY CLOSE UP VIEW SIDE VIEW EASY ACCESS IN-COUNTER DISPLAY COMPONENTS FOR IN-COUNTER AND WINDOW DISPLAY SINGLE CUSHION DOUBLE CUSHION IC11-SB5 IC11-DB5 NEW SELLERIA ELEMENT VIDEO ELEMENT IC11-VE IC11-SS NEW NEW SELLERIA ELEMENT FLAT PLACEMENT ELEMENT IC11-4BSS IC11-4B5W FLAT PLACEMENT ELEMENT IC11-2B2W NEW COMBINED ELEMENT IC11-2B3W 23 2014 COLLECTION DISPLAYS IN-COUNTER DISPLAYS IC11-SSMALL W 363MM x D 361MM x H 157MM 3 DOUBLE CUSHIONS, 1 SINGLE CUSHION, 1 SELLERIA ELEMENT CAN HOLD FROM 4 TO 12 WATCHES. IC11-SW MALL WITH WINGS S W 857MM x D 361MM x H 157MM 7 DOUBLE CUSHIONS, 5 SINGLE CUSHIONS, 1 SELLERIA ELEMENT CAN HOLD FROM 12 TO 28 WATCHES. IC11-MMEDIUM W 595MM x D 474.5MM x H 189MM 5 DOUBLE CUSHIONS, 8 SINGLE CUSHIONS, 1 SELLERIA ELEMENT CAN HOLD FROM 13 TO 30 WATCHES. IC11-MV MEDIUM WITH VIDEO W 595MM x D 474.5MM x H 189MM 5 DOUBLE CUSHIONS, 6 SINGLE CUSHIONS, 1 SELLERIA ELEMENT, 1 VIDEO ELEMENT CAN HOLD FROM 11 TO 30 WATCHES. IC11-MWMEDIUM WITH WINGS W 1321MM x D 474.5MM x H 189MM - 11 DOUBLE CUSHIONS, 20 SINGLE CUSHIONS, 1 SELLERIA ELEMENT CAN HOLD FROM 31 TO 66 WATCHES. IC11-MVWMEDIUM WITH WINGS + VIDEO W 1321MM x D 474.5MM x H 189MM - 11 DOUBLE CUSHIONS, 18 SINGLE CUSHIONS, 1 SELLERIA ELEMENT, 1 VIDEO ELEMENT CAN HOLD FROM 29 TO 66 WATCHES. . IC11-CWROUND WING W 660MM (ARC) x D 418MM x H 135MM 3 DOUBLE CUSHIONS, 1 SINGLE CUSHION CAN HOLD 4 TO 8 WATCHES. NEW IC11-SWSSMALL WING (SINGLE COLUMN) W 131MM x D 361MM x H 157MM 1 DOUBLE CUSHION, 1 SINGLE CUSHION CAN HOLD 2 TO 4 WATCHES. 24 2014 COLLECTION DISPLAYS IC11-WS MALL WING S W 247MM x D 361MM x H 157MM - 2 DOUBLE CUSHIONS, 2 SINGLE CUSHIONS CAN HOLD FROM 4 TO 8 WATCHES. IC11-SWM EDIUM WING (SINGLE COLUMN) M W 131MM x D 474.5MM x H 189MM - 2 SINGLE CUSHIONS, 1 DOUBLE CUSHION CAN HOLD FROM 3 TO 6 WATCHES. IC11-WM EDIUM WING M W 363MM x D 474.5MM x H 189MM - 6 SINGLE CUSHIONS, 3 DOUBLE CUSHIONS CAN HOLD FROM 3 TO 6 WATCHES. WINDOW DISPLAYS W11-S MALL S W 363MM x D 352.3MM x H 350MM - 3 DOUBLE CUSHIONS, 1 SINGLE CUSHION, 1 SELLERIA ELEMENT CAN HOLD FROM 4 TO 12 WATCHES. W11-SV MALL WITH VIDEO S W 363MM x D 352.3MM x H 350MM - 3 DOUBLE CUSHIONS, 1 SINGLE CUSHION, 1 SELLERIA ELEMENT CAN HOLD FROM 4 TO 12 WATCHES. W11-M W11-MV EDIUM M W 595MM x D 465.7MM x H 500MM - 5 DOUBLE CUSHIONS, 8 SINGLE CUSHIONS, 1 SELLERIA ELEMENT CAN HOLD FROM 13 TO 30 WATCHES. EDIUM WITH VIDEO M W 595MM x D 465.7MM x H 500MM - 5 DOUBLE CUSHIONS, 8 SINGLE CUSHIONS, 1 SELLERIA ELEMENT CAN HOLD FROM 13 TO 30 WATCHES. 25 2014 COLLECTION DISPLAYS W11-MW EDIUM WITH WINGS M W 1089MM x D 465.7MM x H 500MM - 9 DOUBLE CUSHIONS, 16 SINGLE CUSHIONS, 1 SELLERIA ELEMENT CAN HOLD FROM 25 TO 54 WATCHES. W11-MVW EDIUM WITH WINGS + VIDEO M W 1089MM x D 465.7MM x H 500MM - 9 DOUBLE CUSHIONS, 16 SINGLE CUSHIONS, 1 SELLERIA ELEMENT CAN HOLD FROM 25 TO 54 WATCHES. NEW 26 W11-SWS MALL WING (SINGLE COLUMN) S W 131MM x D 352.3MM x H 250MM - 1 DOUBLE CUSHION, 1 SINGLE CUSHION CAN HOLD 2 TO 4 WATCHES. W11-WM EDIUM WINGS (SET OF 2) M SW 247MM x D 465.7MM x H 400MM - 4 DOUBLE CUSHIONS, 8 SINGLE CUSHIONS CAN HOLD FROM 12 TO 24 WATCHES. W11-SB MALL BACKBOARD S W 363MM x D 117.5MM x H 350MM W11-SBV MALL BACKBOARD WITH VIDEO S W 363MM x D 117.5MM x H 350MM W11-MB EDIUM BACKBOARD M W 595MM x D 117.5MM x H 500MM W11-MBV EDIUM BACKBOARD WITH VIDEO M W 595MM x D 117.5MM x H 500MM W11-LB ALL BACKBOARD T W 595MM x D 117.5MM x H 650MM 2014 COLLECTION DISPLAYS COMPONENTS FOR IN-COUNTER & WINDOW DISPLAYS IC11-SB5 ET OF 5 SINGLE CUSHIONS S W 114MM x D 110MM x H 72MM IC11-DB5 ET OF 5 SINGLE CUSHIONS S W 114MM x D 110MM x H 72MM IC11-SS ELLERIA ELEMENT S W 230MM x D 110MM x H 72MM CAN HOLD 4 SELLERIA STRAPS. NEW IC11-4BSS EW SELLERIA DISPLAY ELEMENT N W 230MM x D 220MM x H 40MM CAN HOLD 4 WATCHES AND 4 SELLERIA STRAPS. NEW IC11-4B5W EW FLAT PLACEMENT ELEMENT N W 230MM x D 220MM x H 25MM CAN HOLD 5 WATCHES. NEW IC11-2B2W EW FLAT PLACEMENT ELEMENT N W 114MM x D 220MM x H 25MM CAN HOLD 2 WATCHES. NEW IC11-2B3W EW COMBINED ELEMENT N W 114MM x D 220MM x H 40MM CAN HOLD 3 WATCHES. IC11-VE IDEO ELEMENT V W 230MM x D 110MM x H 72MM IC11-REMOTE V IDEO REMOTE CONTROL IC11-SDCARD S D MEMORY CARD (2 GB) 27 2014 COLLECTION DISPLAY IMAGES NEW ADW11S-CC1DOUBLE-SIDED VISUAL FOR W11-S OR W11-SB FEATURING: CRAZY CARATS F105036000B3T05 F104036033D3T05 DIMENSIONS: 197 X 110MM NEW ADW11M-CC1DOUBLE-SIDED VISUAL FOR W11-M OR W11-MB OR W11-MW FEATURING: CRAZY CARATS F105036000B3T05 F104036033D3T05 DIMENSIONS: 198 X 228MM NEW ADW11L-CC1DOUBLE-SIDED VISUAL FOR W11-LB FEATURING: CRAZY CARATS F105036000B3T05 F104036033D3T05 DIMENSIONS: 208 X 347MM NEW ADW11S-CC2DOUBLE-SIDED VISUAL FOR W11-S OR W11-SB FEATURING: CRAZY CARATS F101034573D1T03 F104036033D3T05 DIMENSIONS: 197 X 110MM NEW ADW11M-CC2DOUBLE-SIDED VISUAL FOR W11-M OR W11-MB OR W11-MW CRAZY CARATS F101034573D1T03 F104036033D3T05 DIMENSIONS: 198 X 228MM NEW ADW11L-CC2DOUBLE-SIDED VISUAL W11-LB CRAZY CARATS F101034573D1T03 F104036033D3T05 DIMENSIONS: 208 X 347MM 28 2014 COLLECTION DISPLAY IMAGES NEW ADW11S-SE1DOUBLE-SIDED VISUAL FOR W11-S OR W11-SB FEATURING: SELLERIA F81034DDCH/SS18R06S F81034H/SS18RK7S DIMENSIONS: 197 X 110MM NEW ADW11M-SE1DOUBLE-SIDED VISUAL FOR W11-M OR W11-MB OR W11-MW FEATURING: SELLERIA F81034DDCH/SS18R06S F81034H/SS18RK7S DIMENSIONS: 198 X 228M NEW ADW11L-SE1DOUBLE-SIDED VISUAL FORW11-LB FEATURING: SELLERIA F81034DDCH/SS18R06S F81034H/SS18RK7S DIMENSIONS: 208 X 347MM NEW ADW11S-CH1DOUBLE-SIDED VISUAL FOR W11-S OR W11-SB FEATURING: CHAMELEON F300435021D1 F300434041D1 DIMENSIONS: 197 X 110MM NEW ADW11M-CH1DOUBLE-SIDED VISUAL FOR W11-M OR W11-MB OR W11-MW FEATURING: CHAMELEON F300435021D1 F300434041D1 DIMENSIONS: 198 X 228MM NEW ADW11L-CH1DOUBLE-SIDED VISUAL FOR W11-LB FEATURING: CHAMELEON F300435021D1 F300434041D1 DIMENSIONS: 208 X 347MM 29 2014 COLLECTION MERCHANDISING GUIDELINES BASICS 80% OF OUR IMPRESSIONS IN A STORE ARE CREATED BY SIGHT. •S TORE VISUAL MERCHANDISING EFFORTS IMPULSE CUSTOMER’S PURCHASING INTENTIONS • C REATING A POSITIVE MOOD INCREASE IMPACT ON SALES • D ISTINCTIVE, SUBTLE FEATURE RECOGNITION SIGNS OF A LUXURY BRAND • A LWAYS KEEP THE DISPLAY CLEAN AND BRIGHT A STORE SIGN IS ITS SIGNATURE • P ROPER LIGHTING TREATMENT ESSENTIAL TO CALL AT TENTION TO THE TIMEPIECES ON DISPLAY • U SE GLOVES TO AVOID FINGER PRINTS ON DISPLAY MATERIALS • S ELLERIA STRAP DISPLAY • A LL STRAPS SHOULD BE PLACED IN THE SAME POSITION. • S TRAPS SHOULD BE EXTENDED TO THE WHOLE WIDTH OF THE DISPLAY TIPS TO IMPLEMENT STORE MERCHANDISING • ORDINATE BY LINES AND BY GENDER • N EW PRODUCTS SHALL BE CENTERED AS THE EYE IS NATURALLY AT TRACTED IN THE CENTER OR IN THE FRONT (OPTICAL POINT) • O LDER ITEMS SHOULD ALWAYS BE PLACED ON THE SIDES OR AT THE BACK. CREATE HARMONY & BALANCE • D ON’T OVERLOAD THE DISPLAYS WITHOUT CONSISTENCY! • A LARGE EXPANSE OF EMPTY SPACE WILL CALL AT TENTION TO A SINGLE STYLE PLACED WITHIN IT BRING MOVEMENT ON THE DISPLAY TO “CATCH THE EYE” AND ATTRACT THE CUSTOMER • S TYLES ROTATION (IT IS IMPORTANT TO REGULARLY CHANGE THE DISPLAY WHERE A LOT OF CUSTOMERS PASS BY). THEIR IMPRESSION WILL THEN BE THAT NEW MERCHANDISE IS AVAILABLE. • P ROPORTION/SHAPE/SIZE: STYLES MUST BE CONSIDERED IN RELATIONSHIP TO EACH OTHER. • C REATE A “FLOW”: (FOR EXAMPLE WITH A PROGRESSION IN SIZES, COLORS… • “ THE PYRAMID OF PRICE” THE MOST PRECIOUS/EXPENSIVE STYLES SHALL BE PLACED ON THE CENTER. USING COLOR AND CHANGING THE COLOR SCHEME CAN HAVE AN IMPACT ON THE CUSTOMER’S PERCEPTION: • CREATE COLOR STORY • WARM COLORS ARE STIMULATING • S OFT AND COLD COLORS HELP TO CREATE A RELAXING ATMOSPHERE 30 2014 COLLECTION MERCHANDISING GUIDELINES SMALL IN-COUNTER DISPLAY SELLERIA CRAZY CARATS SMALL IN-COUNTER DISPLAY WITH WINGS FREE AREA SELLERIA CRAZY CARATS 31 2014 COLLECTION MERCHANDISING GUIDELINES MEDIUM IN-COUNTER DISPLAY CRAZY CARATS SELLERIA FREE AREA MEDIUM IN-COUNTER DISPLAY WITH VIDEO SELLERIA CRAZY CARATS FREE AREA MEDIUM IN-COUNTER DISPLAY WITH WINGS FREE AREA 32 SELLERIA CRAZY CARATS 2014 COLLECTION MERCHANDISING GUIDELINES SMALL WINDOW DISPLAY WITH VIDEO ELEMENT SELLERIA CRAZY CARATS SELLERIA CRAZY CARATS MEDIUM WINDOW DISPLAY WITH VIDEO ELEMENT CRAZY CARATS SELLERIA FREE AREA 33 2014 COLLECTION MERCHANDISING GUIDELINES MEDIUM WINDOW DISPLAY WITH VIDEO ELEMENT AND WINGS MEDIUM WINDOW DISPLAY WITH WINGS AND VIDEO ELEMENT FREE AREA 34 SELLERIA CRAZY CARATS FREE AREA 2014 COLLECTION MERCHANDISING GUIDELINES MEDIUM WINDOW DISPLAY WITH WINGS FREE AREA SELLERIA CRAZY CARATS FREE AREA 35 2014 COLLECTION SHOP IN SHOP BACKWALL 1 • CUSTOM MADE DIMENSIONS • WHITE MDF WITH A RIBBED PATTERN • BACKLIT ANTHRACITE FENDI LOGO • 3 NICHES WITH LED LIGHTING AND VENTILATING SYSTEM • L IGHT BOX • LOCKABLE STORAGE BACKWALL 2 • CUSTOM MADE DIMENSIONS • WHITE MDF WITH A RIBBED PATTERN • BACKLIT ANTHRACITE FENDI LOGO • 4 NICHES WITH LED LIGHTING AND VENTILATING SYSTEM • V IDEO SYSTEM • LOCKABLE STORAGE 36 2014 COLLECTION SHOP IN SHOP COUNTER • W 1200 x D 700 x H 1,000 MM • G REY METALLIC MDF WITH A SCORED PATTERN • LOCKABLE SLIDING SHOWCASE IN TEMPERED GLASS WITH LED LIGHTING, VENTILATING SYSTEM AND A GREY SUEDE FLOOR • LOCKABLE STORAGE TOWER • W 400 x D 400 x H 1,620 MM • G REY METALLIC MDF WITH A SCORED PATTERN • LOCKABLE SHOWCASE IN TEMPERED GLASS WITH LED LIGHTING, VENTILATING SYSTEM AND A GREY SUEDE FLOOR • LOCKABLE STORAGE DISPLAY COMPONENTS FOR THE BACKWALL NICHES AND THE TOWER LOW BLOCK IC13-LB MEDIUM BLOCK IC13-MB TALL BLOCK IC13-TB W 70 X D 90 X H 60 MM W 70 X D 90 X H 90 MM W 70 X D 90 X H 120 MM 37 2014 COLLECTION SHOP IN SHOP TOWER WITH VIDEO • W 300 x D 300 x H 1,520 MM • G RAY METALLIC MDF WITH A SCORED PATTERN • LOCKABLE SHOWCASE IN TEMPERED GLASS • 4 LED SPOT LIGHTS • 3 x ACRYLIC HOLDERS + 3 x PLASTIC C-RINGS • W HITE ACRYLIC FENDI LOGO • 8 INCHES DIGITAL FRAME • LOCKABLE STORAGE TOP OF COUNTER WITH VIDEO • W 300 x D 300 x H 550 MM • G REY METALLIC MDF WITH A SCORED PATTERN • LOCKABLE SHOWCASE IN TEMPERED GLASS • 4 LED SPOT LIGHTS • 3 x ACRYLIC HOLDERS + 3 x PLASTIC C-RINGS • W HITE ACRYLIC FENDI LOGO • 8 INCHES DIGITAL FRAME 38 2014 COLLECTION PRODUCT ENVIRONMENT WARRANTY WARR-11 SELLERIA WARRANTY WARR-SE CRAZY CARATS WARRANTY WARR-CC 39 2014 COLLECTION GUARANTEE / WARRANTY CERTIFICATE OF GUARANTEE THANK YOU FOR PURCHASING A FENDI TIMEPIECE. EXACTING STANDARDS ARE MAINTAINED THROUGHOUT EVERY PHASE IN CREATING YOUR TIMEPIECE, FROM PRODUCT DESIGN, DEVELOPMENT, COMPONENT MANUFACTURING AND ASSEMBLY UP THROUGH FINAL QUALITY CONTROL. THIS BOOKLET CONTAINS INFORMATION REGARDING WARRANTY, FUNCTION AND CARE OF YOUR TIMEPIECE. PLEASE REVIEW CAREFULLY. WE GUARANTEE YOUR FENDI TIMEPIECE TO BE FREE OF MANUFACTURING DEFECTS FOR A PERIOD OF TWO YEARS, STRAPS FOR ONE YEAR, FROM DATE OF PURCHASE. THE ENCLOSED INTERNATIONAL GUARANTEE CARD MUST BE COMPLETED BY THE FENDI DEALER AT TIME OF PURCHASE. THIS GUARANTEE CARD WILL BE HONORED BY FENDI AUTHORIZED SERVICE CENTERS WORLDWIDE WHEN SUBMITTED WITH YOUR TIMEPIECE. WARRANTY CONDITIONS FOR A PERIOD OF TWO YEARS FROM THE DATE OF PURCHASE, YOUR FENDI TIMEPIECE LIMITED WARRANTY COVERS ANY MALFUNCTION RESULTING FROM DEFECTIVE PARTS OR WORKMANSHIP OF MOVEMENT, BRACELET, CRYSTAL, BATTERY, PLATING, FACE/HANDS, CASE AND ONE YEAR FROM DATE OF PURCHASE, DEFECTIVE WORKMANSHIP ON THE STRAPS. THIS WARRANTY APPLIES ONLY TO THE ORIGINAL CONSUMER PURCHASE. AN AUTHORIZED FENDI SERVICE CENTER WILL REPAIR OR REPLACE FREE OF CHARGE, AT ITS DISCRETION, ANY COMPONENT NEEDED TO RESTORE YOUR TIMEPIECE TO FULL WORKING ORDER, IF SENT WITHIN THE INDICATED WARRANTY PERIODS. POSTAGE, HANDLING AND INSURANCE CHARGES IN DELIVERING THE TIMEPIECE TO AN AUTHORIZED FENDI SERVICE CENTER ARE THE RESPONSIBILITY OF THE OWNER. THE TIMEPIECE SHOULD BE RETURNED TO THE AUTHORIZED FENDI SERVICE CENTER ACCOMPANIED BY THE COMPLETED INTERNATIONAL GUARANTEE CARD, PROOF OF PURCHASE DATE AND U.S. $20.00 (OR EQUIVALENT IN YOUR LOCAL CURRENCY) TO COVER RETURN POSTAGE, INSURANCE AND HANDLING. FAILURE OF THE FOREGOING CONDITIONS VOIDS ALL WARRANTY RIGHTS. EXCLUSIONS 1. V OID IF TAMPERED/SERVICED BY ANY PARTY OTHER THAN AN OFFICIAL AUTHORIZED FENDI SERVICE CENTER. 2. D OES NOT COVER MALFUNCTIONS OR DAMAGE CAUSED BY ACCIDENT, MISUSE OR NEGLECT. 3. D OES NOT COVER STRAPS EXPOSED TO EXCESSIVE CONDITIONS ABOVE NORMAL WEAR AND TEAR. PACKING AND MAILING INSTRUCTIONS FENDI WORLDWIDE AUTHORIZED SERVICE CENTERS ARE LISTED IN THE ACCOMPANYING PAMPHLET. IF YOUR FENDI TIMEPIECE NEEDS SERVICING SELECT THE SERVICE CENTER AVAILABLE IN YOUR AREA AND FOLLOW THESE STEPS FOR SHIPPING: 1. W RAP TIMEPIECE SECURELY WITH PACKING MATERIAL FOR PROTECTION AGAINST SHOCK. 2. S END VIA REGISTERED OR INSURED MAIL ONLY. INSURE THE FULL REPLACEMENT VALUE. 3. I NCLUDE YOUR NAME, ADDRESS, PHONE NUMBERS AND SPECIFIC DESCRIPTION OF THE PROBLEM. 4. I NCLUDE THE COMPLETED INTERNATIONAL GUARANTEE CARD WITH PROOF-OF-PURCHASE DATE IF REQUESTING SERVICE UNDER WARRANTY. 5. E NCLOSE CHECK OR MONEY ORDER FOR U.S. $20.00 (OR EQUIVALENT IN YOUR LOCAL CURRENCY) TO COVER RETURN POSTAGE, INSURANCE AND HANDLING. 40 2014 COLLECTION TOOLS TOOL2P TOOL2 SELLERIA TOOL TOOL7 41 2014 COLLECTION TECHNICAL SPECIFICATIONS QUARTZ MOVEMENT FENDI WATCHES USE SWISS MADE QUARTZ MOVEMENTS. QUARTZ MOVEMENTS ARE BATTERY POWERED, DO NOT NEED TO BE WOUND, AND REQUIRE LESS MAINTENANCE THAN A MECHANICAL MOVEMENT. THEY ARE EXTREMELY ACCURATE DUE TO THE HIGH FREQUENCY (32 KHZ) OF VIBRATION, AND ARE ACCURATE TO WITHIN FIFTEEN SECONDS PER MONTH. UNDER NORMAL CONDITIONS THE BATTERY LIFE IS TWO YEARS, AND SHOULD ONLY BE CHANGED BY AN AUTHORIZED FENDI SERVICE CENTER. SWISS MADE THE FENDI TIMEPIECE COLLECTION UNIQUELY COMBINES THE QUALITY, PRECISION AND CRAFTSMANSHIP OF SWISS MADE TECHNOLOGY WITH THE CLASSIC BEAUTY OF ITALIAN DESIGN. EACH TIMEPIECE REFLECTS THE PHILOSOPHY AND IMAGE OF THE FAMOUS FENDI BRAND, DESIGNS WHICH HAVE BECOME A LEADING CHOICE AMONG DISCRIMINATING CUSTOMERS WORLDWIDE. THE FAMED SWISS MADE DESIGNATION CARRIES ALONG WITH IT THE SOUL OF A WATCHMAKER’S NATION, SPANNING FIVE CENTURIES. TODAY IT IS A WORLDWIDE RECOGNIZED BENCHMARK, WHICH ASSURES AN UNSURPASSED LEVEL OF QUALITY. WATER RESISTANCE ALL FENDI TIMEPIECES ARE WATER RESISTANCE TESTED AND MEET THE PROPER SPECIFICATIONS TO BE GUARANTEED WATER RESISTANT. FTC STANDARDS FOR WATER RESISTANCE REQUIRE THAT A WATCH MUST BE IMPERVIOUS TO WATER OR MOISTURE WHEN IT IS IMMERSED COMPLETELY IN WATER FOR 10 MINUTES UNDER ATMOSPHERIC PRESSURE OF 50 POUNDS PER SQUARE INCH – APPROXIMATELY EQUAL TO SUBMERSION AT A DEPTH OF 90 FEET. GENUINE LEATHER FENDI STRAPS ARE MADE OF HIGH QUALITY GENUINE LEATHER, PROVIDING THE CUSTOMER WITH BOTH WEARABILITY AND LONG LASTING COMFORT. STRAPS ARE AVAILABLE IN A VARIETY OF COLORS AND STYLES TO COORDINATE WITH EACH WATCH MODEL. A FULL RANGE OF REPLACEMENT STRAPS ARE AVAILABLE. 42 2014 COLLECTION DIAMOND INFORMATION THE FOUR C’S THE DIAMOND INDUSTRY HAS STANDARDS BY WHICH THEY GRADE AND CATEGORIZE DIAMONDS. THIS SYSTEM OF GRADING IS COMMONLY REFFERED TO AS THE “FOUR C’S” OF DIAMONDS. CUT DIAMOND CUT IS PERHAPS THE MOST IMPORTANT OF THE FOUR C’S. A GOOD CUT GIVES A DIAMOND ITS BRILLIANCE, WHICH IS THAT BRIGHTNESS THAT SEEMS TO COME FROM THE VERY HEART OF A DIAMOND. THE ANGLES AND FINISH OF ANY DIAMOND ARE WHAT DETERMINE ITS ABILITY TO REFLECT LIGHT, WHICH LEADS TO BRILLIANCE. COLOR WHEN JEWELERS SPEAK OF A DIAMOND’S COLOR, THEY ARE USUALLY REFERRING TO THE PRESENCE OR ABSENCE OF COLOR IN WHITE DIAMONDS. BECAUSE A COLORLESS DIAMOND, LIKE A CLEAR WINDOW, ALLOWS MORE LIGHT TO PASS THOUGH IT THAN A COLORED DIAMOND, COLORLESS DIAMONDS EMIT MORE SPARKLE AND FIRE. THUS THE WHITER A DIAMOND’S COLOR, THE GREATER ITS VALUE. CLARITY A DIAMOND’S CLARITY REFERS TO THE PRESENCE OF IDENTIFYING CHARACTERISTICS ON (BLEMISHES) AND WITHIN (INCLUSIONS) THE STONE. BECAUSE OF THE PRESSURE IT TAKES TO CREATE A DIAMOND, IT’S NO SURPRISE THAT MOST DIAMONDS HAVE FLAWS. DIAMONDS WITH NO OR FEW INCLUSIONS AND BLEMISHES ARE MORE HIGHLY VALUED THAT THOSE WITH LESS CLARITY BECAUSE THEY ARE RARER. DIAMONDS ARE GRADED FOR CLARITY UNDER 10X LOUPE MAGNIFICATION. CARAT WEIGHT A CARAT IS A UNIT OF MEASUREMENT, IT’S THE UNIT USED TO WEIGH A DIAMOND. ONE CARAT IS EQUAL TO 200 MILLIGRAMS, OR 0.2 GRAMS. DIAMOND DIAL AND DIAMOND CASE CERTIFICATE EVERY DIAMOND CASE AND DIAMOND DIAL INCLUDES A DIAMOND CERTIFICATE WHICH VERIFIES THAT THE WATCH IS SET WITH GENUINE DIAMONDS. CLARITY NOTES ABOUT CLARITY: FL-IF VVS-1 VVS-2 VS-1 VS-2 INTERNALLY FLAWLESS VERY VERY SLIGHT INCLUSIONS VERY SLIGHT INCLUSIONS SI-1 SI-2 SLIGHT INCLUSIONS I-1 1-2 1-3 OBVIOUS INCLUSIONS INCLUSIONS IN THESE DIAMONDS CAN BE SEEN WITH A TRAINED EYE UNDER 10X MAGNIFICATION. VVS - WITH GREAT DIFFICULTY - FENDI STANDARD VS - WITH SOME DIFFICULTY TO SOMEWHAT EASILY SI - EASILY OR VERY EASILY I - WITH INCREASING OBVIOUSNESS GIA GRADE COLOR DESCRIPTION D, E RIVER RAREST WHITE F, G TOP WESSELTON RARE WHITE - FENDI STANDARD HWESSELTON WHITE I, J TOP CRYSTAL GOOD WHITE K, L TOP CAPE TINTED WHITE M, N CAPE SLIGHT YELLOWISH O, P-R LIGHT YELLOW YELLOWISH S-ZYELLOW YELLOW 43 2014 COLLECTION SERVICE CENTERS ARGENTINA CHINA DIANTHUS S.A. TEL: (54) 11 52523435 AV. SANTA FE 1621 (54) 11 52523439 2° PISO FAX: (54) 11 52523439 CAPITAL FEDERAL EXT:121 HENGDELI REPAIR SERVICE BJ WANFUJING CENTER B1 FLOOR, NO 172 WANGFUJING STREET DONGCHENG DISTRICT 1060 BUENOS AIRES BEIJING 100006 ARGENTINA CHINA AUSTRALIA TEL: (86) 1065256100 CUSTOMER SERVICE HOTLINE TEL: 400-6700168 CYPRUS INSTYLE WATCHES PTY LTD TEL: (61) 2 96994055 IT OROLOGIA TEL: (357) 2 2766997 13/888 BOURKE STREET FAX: (61) 2 96994066 9 B GRIGORIOU XENOPOULLOU FAX: (357) 2 2766990 WATERLOO, NSW 2017 EMAIL: 1061 NICOSIA [email protected] CYPRUS BAHRAIN EGYPT YOUSUF ABDULWAHAB ALHAWAJ & SONS CO. W.L.L. SALMANIYA PEARL BUILDING BLDG 282 ROAD 5616 BLK 356 P.O. BOX 891 MANAMA, TEL: (973) 17230088 (973) 16160000 FAX: (973) 17240011 BAHRAINEMAIL: GOLDEN EAGLE TRADE TEL: (20) 2 690 7270 54, DR. AHMED ZAKI STR. FAX: (20) 2 690 7271 EL NOZHA EL GEDIDA CAIRO EGYPT [email protected] FRANCE BRAZIL VIVARA TEL: (54) 800 77 44 999 DRD-AMBRE TEL: (33) 3 81 67 67 54 SAV MONTRES FENDI FAX: (33) 3 81 67 07 87 AV. BRIG. FARIA LIMA 1.191 1 RUE FONTAINE L’EPINE LJ. D-3 TERREO PINHEIROS 25500 MORTEAU SAO PAULO, CEP 01451-000 FRANCE EMAIL: [email protected] BRAZIL GREECE CANADA OTTIMO CREATIONS INC. 1240 RUE BEAULAC ST-LAURENT, QC, H4R 1R7 CANADA CHRONOTEAM S.A. TEL: (1) 514 3320301 (1) 800 3630178 EXT: 106 54 PANEPISTIMIOU AVENUE TEL: (30) 210 3238250 (30) 210 3244786 10564 ATHENS GREECE FAX: (1) 514 3374401 GUAM CENTRAL AMERICA SWISS SPORT CORPORATION TEL: (507) 204 2000 VIA ESPANA, PLAZA REGENCY NO. 117, PANAMA FAX: (671) 6464487 GUAM [email protected] GUATEMALA CHINA HENGDELI REPAIR SERVICE TEL: (86) 2160919590 SH GOLDEN BELL CENTER CUSTOMER SERVICE NO. 98, HUAIHAI ROAD TEL: (671) 6468850 1807 ROUTE 16 DEDEDO 96929 EMAIL: REPUBLIC OF PANAMA RM 1409, 14/F GOLDEN BELL PLAZA CARONEL INC. HOTLINE TEL: 400-6700168 JOYERIA PAPIDU TEL: (502) 2332 3452 CENTRO COMERCIAL REAL AMERICA FAX: (502) 2331 2921 AV. LAS AMERICAS 7-20 LOCAL 15 ZONA 13 GUATEMALA CITY GUATEMALA SHANGHAI 200021 CHINA HONG KONG LVMH WATCH & JEWELLERY (HONG KONG) LIMITED CHINA HENGDELI REPAIR SERVICE TEL: (86) 2163845283 SH WATCH & CLOCK CENTER CUSTOMER SERVICE NO.34 YANDANG ROAD SHANGHAI 200020 HOTLINE 24/F OXFORD HOUSE TEL: (852) 2881 1631 979 KING’S ROAD FAX: (852) 2881 1632 TAIKOO PLACE, QUARRY BAY HONG KONG TEL: 400-6700168 CHINA INDIA LVMH WATCH & JEWELLERY INDIA PVT LTD CHINA F-43, SOUTH EXTENSION PART-1 HENGDELI REPAIR SERVICE NEW DELHI 110 049 BJ NEW WORLD CENTER INDIA 7/F OFFICE TOWER NEW WORLD TAI HUA PLAZA 5, CHONGWENMENWAI STREET BEIJING 100062 CHINA 44 TEL: (86) 1065256100 CUSTOMER SERVICE HOTLINE TEL: 400-6700168 TEL: (91) 11 51646059 (91) 11 51646432 FAX: (91) 11 51646058 2014 COLLECTION SERVICE CENTERS INDONESIA MEXICO TIME INTERNATIONAL MENARA SUDIRMAN, LEVEL 12A JL. JEND. SUDIRMAN KAV. 60 JAKARTA 12190 TEL: (62) 21 5228182 (62) 21 5204882 EMAIL: [email protected] INDONESIA LA LOCURA SUIZA, S.A. DE C.V TEL: (52) 555 2551879 EJERCITO NACIONAL 499 1ER PISO TEL: (52) 555 2550048 COL. GRANADA, MEXICO D.F. 11520 FAX: (52) 555 2500460 DELEG. MIGUEL HIDALGO EMAIL: [email protected] IRAN MOROCCO NEGIN ARMAN TEJARAT CO. TEL: (98) 21 877 82 35 DIAFRIC S.A.R.L. TEL: (212) 522 991 250 #408 MIRDAMAD GREAT BAZAR FAX: (98) 21 877 85 24 2 BIS, RUE A. NAFIH, MAARIF FAX: (212) 522 231 465 MIRDAMAD STREET CASABLANCAEMAIL: TEHRAN [email protected] IRAN OMAN ITALY TIME & TIME S.A.S. VIA CIBRARIO 28 MUSCAT WATCH CENTRE LLC. TEL: (39) 011 489774 FAX: (39) 011 5690279 P.O. BOX 3769 RUWI TORINO POSTAL CODE: 112 ITALY SULTANATE OF OMAN TEL: (968) 245 02 886 (968) 245 02 269 FAX: (968) 245 04 009 PHILIPPINES JAPAN TARAMAX JAPAN, INC. TEL: (81) 3 5772 5355 WATCHWORKS TEL: (632) 911 7878 POLA BLDG. 10TH F, FAX: (81) 3 3405 0350 LEVEL 2 ALI MALL ARANETA CENTER FAX: (632) 912 8033 2-5-17 MINAMIAOYAMA 1109 QUEZON CITY MINATO-KU [email protected] EMAIL: CUSTOMER.SERVICE TOKYO 107-0062 JAPAN QATAR JORDAN AL MAJED JEWELLERY TEL: (974) 4478478 IBRAHIM & KHALID ABU SHAQRA TRD. CO. SUHAIM BIN HAMAD STREET FAX: (974) 4477700 GIFT CENTER TEL: (962) 6 592 9920 ABDOUN FAX: (962) 6 592 3219 P.O. BOX 6525 AL MAJED GROUP BLDG, 1ST FLOOR DOHAEMAIL: [email protected] AMMAN 111-18 JORDAN ROMANIA KUWAIT B&B COLLECTION TEL: (40) 21327 4477 GENEVE NOVELTIES WATCH CO. TEL: (965) 571 1002 STR. TRAIAN 3, BL. E6, SC. 2, ET. 7 FAX: (40) 21327 4467 SALMIYA COMMERCIAL COMPLEX FAX: (965) 571 5845 AP. 54, SECTOR 3 SALEM AL MUBARAK STREET, EMAIL: 030571 BUCHAREST [email protected] ROMANIA LEBANON RUSSIA ZOUGHAIB JEWELRY DESIGN TEL: (961) 9 223224 TIME & TECHNOLOGIES LTD ESPACE 2000 STREET, FAX: (961) 9 211314 NOVOZAVODSKAYA STREET 8/4 TEL: (7) 495 987 1109 EMAIL: LAURICE FAHED BUILDING 121087 MOSCOW [email protected] ZOUK MIKAEL RUSSIA WWW.TIMETEC.RU LEBANON SAIPAN MALAYSIA CARONEL INC. TEL: (671) 6468850 BRANDCONCEPTS SYNERGY SDN BHD TEL: (603) 2142 6328 1807 ROUTE 16 FAX: (671) 6464487 LEVEL 5, ANNEXE BLOCK FAX: (603) 2148 8328 DEDEDO 96929 LOT 10 SHOPPING CENTRE GUAM 50 JALAN SULTAN ISMAIL 50250 KUALA LUMPUR SAUDI ARABIA MALAYSIA MALDIVES RASHID ABDUL AZIZ Al HOMAIDHI TEL: (966) 1 4601002 P.O. BOX 5388 FAX: (966) 1 4601038 AKARIYA 3 EVINCE ISLANDERS MALDIVES PVT. LTD. TEL: (960) 323300 RIYADH CHANDHANEE MAGU FAX: (960) 326482 KINGDOM OF SAUDI ARABIA MALE 20-03 MALDIVES 45 2014 COLLECTION SERVICE CENTERS SINGAPORE TURKEY LVMH WATCH & JEWELLERY SINGAPORE PTE LTD. SAAT & SAAT TEL: (90) 212 444 72 28 250 NORTH BRIDGE ROAD #32-01/04 TEL: (65) 6338 6848 BUYUKDERE CAD. FAX: (90) 212 328 36 66 RAFFLES CITY TOWER FAX: (65) 6338 7270 NORAMIN IS MERKEZI SINGAPORE 179101 NO: 237 / D MASIAK ISTANBUL SOUTH KOREA WOORIM FMG SPECIALTY CONTRACTORS HALL, 23/F 395-70 SHINDAEBANG-DONG TEL: (82) 2 3284 1301 (82) 2 3284 1302 FAX: (82) 2 3284 1319 UNITED ARAB EMIRATES AL FAHIM ENTERPRISES TEL: (97) 16 574 3888 GOLDEN TOWER FAX: (97) 16 574 6677 DONGJAK-GUEMAIL: SHARJAH SEOUL 156-714 U.A.E. [email protected] KOREA UK SWITZERLAND SWISS WATCH REPAIR (SWR) LTD. TEL: (44) 020 8843 2934 TARAMAX S.A. TEL: (41) 32 756 6670 UNIT 44 WINDMILL PLACE BUSINESS CENTRE FAX: (44) 020 8181 7766 AV. DES CHAMPS-MONTANTS 12A FAX: (41) 32 753 4067 2-4 WINDMILL LANE 2074 MARIN-EPAGNIER MIDDLESEX UB2 4NJ SWITZERLAND U.K. SYRIA WWW.SWISSWATCHREPAIR.CO.UK U.S.A. MESKI & SHWEIKI CO. DAMASCUS FREE ZONE PO BOX 33259 TEL: (963) 11 2123336 EMAIL: [email protected] PRIME TIME SERVICE INC. TEL: (1) 732 282 1616 600 WARREN AVENUE FAX: (1) 732 282 0404 SPRING LAKE HEIGHTS DAMASCUS NEW JERSEY 07762 SYRIA U.S.A. TAIWAN VENEZUELA INVERSIONES FENCA C.A. LVMH WATCH & JEWELLERY TAIWAN 14F, 270 CHUNG HSIAO EAST ROAD TEL: (886) 2 27787266 CENTRO EMPRESARIAL LA PIRAMIDE, SECTION 4 FAX: (886) 2 27789099 PH 502 CALLE LA PARAGUA TAIPEI 106 (ATRAS DE CONCRESA) TAIWAN PRADOS DEL ESTE, CARACAS 1080 WWW.PRIMETIMEREPAIR.COM TEL: (58) 212 9775762 EMAIL: FENDI.CCS. [email protected] VENEZUELA THAILAND T.S.L. INTERNATIONAL CO. LTD TEL: (66) 2 6617272 VIETNAM 159/33 SERM-MIT TOWER, 20 FI FAX: (66) 2 6617474 INDO + SUISSE PTE LTD SUKHUMVIT 21 (ASOKE) UNIT 710 ME LINH POINT TOWER KLONGTOEY NUA 2 NGO DUC KE, DISTRICT 1 WATTANA HO CHI MINH CITY BANGKOK 10110 VIETNAM TEL: (84) 8 8237850 Ext. 291 FAX: (84) 8 8279083 THAILAND YEMEN THAILAND ABEER AZZUHOOR TEL: (967) 1 272 536 T.S.L. CUSTOMER SERVICE CENTER TEL: (66) 2 9381212 P.O. BOX 1914 FAX: (967) 1 272 726 410/4 RATCHADAPISEK ROAD FAX: (66) 2 5415749 SANAA REPUBLIC OF YEMEN HUAYKWANG DISTRICT BANGKOK 10320 THAILAND update 10.3.13 THAILAND T.S.L. CUSTOMER SERVICE CENTER TEL: (66) 2 6560161 ROOM 10E, FLR 10 973 PRESIDENT TOWER PLOENCHIT ROAD LUMPINI, PATUMWAN BANGKOK 10330, THAILAND TUNISIA MARSAOUI ARAFET MAGAZIN TEL: (21) 671964911 RUE IBN ZEIDOUN IMPASSE FAX: (21) 698360276 OUELLEDA N0.4 EL MENZA 2080 ARIANA 46 TUNISIA 47