JNLR Review April 2014 – March 2015

JNLR Review April 2014 – March 2015
Listened Yesterday Topline
84% or 3,009,000 people listened to any radio station yesterday
58% or 2,078,000 people listened
to any regional radio yesterday
46% or
1,670,000
people listened
to any national
radio yesterday
Listened Yesterday Weekday/Weekend
All Adults
15-24s
25-44s
45+
Housekeepers
with children
Mon-Fri
Mon-Fri
Mon-Fri
Mon-Fri
Mon-Fri
84%
78%
82%
87%
85%
Sat
Sat
Sat
Sat
Sat
71%
66%
67%
77%
73%
Sun
Sun
Sun
Sun
Sun
67%
60%
60%
75%
67%
Market Share of Radio Audience 7am-7pm
NATIONAL
Newstalk 7%
Today FM 9%
2.0%
static
0.3%
0.4%
1.0%
Lyric FM 2%
2FM 7%
Radio 1 21%
Any Region/
Local/M-City 54%
DUBLIN
4FM TXFM Other
2.6% 1.2% 0.9%
Sunshine 106.8 3.4%
Nova 3.7%
1.8%
1.0%
0.5%
0.8%
1.2%
0.7%
1.8%
1.0%
0.6%
Radio 1 32.3%
Q102 5.9%
98FM 6.7%
Spin 103.8 7.2%
2FM 4.7%
Lyric FM 3.6%
Today
FM
6.3%
Newstalk 10.5%
FM104 10.7%
Other 1.3%
4FM 7.1%
CORK
0.1%
0 .4%
1.6%
1.5%
14.2%
10.2%
3.4%
1.7%
Radio 1 16.6%
RedFM 18.7%
2FM 5.2%
Lyric FM 1.7%
Today FM 7.2%
Newstalk 6.4%
103FM 14.3%
96FM 21%
Top 5 Programmes
Morning Ireland
417,000
(-27,000 YOY)
Liveline
367,000
(-23,000 YOY)
Marian Finucane - Sat Marian Finucane - Sun
336,000
366,000
(-33,000 YOY)
(-10,000 YOY)
News at One
307,000
(-29,000 YOY)
Other Top National Programmes
+3%
212,000
Listeners
194,000
Listeners
+26%
+14%
+13%
189,000
Listeners
172,000
Listeners
153,000
Listeners
150,000
Listeners
143,000
Listeners
142,000
Listeners
138,000
Listeners
135,000
Listeners
Tubridy
Breakfast
The Last
Word
Nicky Byrne Show
with Jenny Greene
Phil
Cawley
The Pat
Kenny Show
The Right Saturday Breakfast
Hook
with Alison Curtis
+10%
-3%
-3%
Ray D’Arcy/ Ian Dempsey
Anton Savage Breakfast Show
+25%
+28%
-1%
Audience Interaction with the Stations (Monthly)
Any Interaction
with Radio
1,043,000
Visited Station’s Sent a Text
Website
to Station
505,000
Participated in
Competition/Promo
468,000
410,000
Visited Station’s Phoned into
Facebook page
Station
392,000
Downloaded
Podcast
Followed Station
on Twitter
182,000
124,000
186,000
Listenership by Platform / Device
2%
80%
4%
Laptop /PC
On AM/FM at home or in car
Mobile
Radio Apps Downloaded
Today FM
Newstalk
RTÉ 2FM
Spin 103.8
RTÉ Radio 1
130,000
90,000
83,000
78,000
74,000
FM104
iRadio
73,000
71,000
RTÉ Radio
Player
Local
Station
TuneIn
Radio
67,000
50,000
50,000
Only apps with more than 50k downloads
I Listened to the Radio last week and…
Watched
TV
Accessed the
Internet
Read a National
Newspaper (inc. online)
Used a Search
Engine
Read a Local
Newspaper (inc. online)
Used
Facebook
98.1%
76.3%
75.1%
72.4%
59%
51.1%