OMD JNLR Charts - MediaStreet.ie

INSIGHTS • IDEAS • RESULTS
1| JNLR Charts
Apr 2010 –Mar 2011 Vs Apr 2011 -Mar 2012
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1 | OMD JNLR
National Listenership Pattern – All Adults
Static figures highlighting both RTE Radio 1 and home locals’ consistency in delivering to their
listeners what they want
50%
Apr10-Mar11
45%
45%
45%
Apr11-Mar12
40%
35%
30%
25%
25%
25%
20%
15%
14%
13%
12%
11%
8%8%
10%
5%
3%4%
3%3%
0%
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach. *4FM Figure based on Multi-City Report
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1 | OMD JNLR
The Breakfast Segment - National
Outstanding results for Breakfast on Newstalk continue. Dempsey impresses with a 7% uplift
on Today FM
449,000
449,000
Radio 1 - Morning Ireland
2FM – Hector
Today FM – Ian Dempsey
Newstalk - Breakfast
124,000
122,000
2%
171,000
183,000
4%
133,000
138,000
Apr10-Mar11
7%
Apr11-Mar12
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach. *4FM Figure based on Multi-City Report
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1 | OMD JNLR
The Mid Morning Segment - National
Tubridy’s dive continues and D’Arcy seems to be reaping the benefits of his lost listeners,
gaining an impressive 14,000
330,000
333,000
Radio 1 - John
Murray
202,000
2FM - Ryan
Tubridy
Newstalk - Tom
Dunne
15%
172,000
14%
218,000
Today FM - Ray
D'arcy
1%
249,000
54,000
52,000
4%
Apr10-Mar11
Apr11-Mar12
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach. *4FM Figure based on Multi-City Report
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1 | OMD JNLR
The Drive Time Segment - National
All drive time shows have recorded gains, a bright spot here for 2FM
239,000
245,000
Radio 1 Drivetime
2FM – Will Leahy
113,000
116,000
3%
164,000
166,000
Today FM – Last
Word
Newstalk - The
Right Hook
123,000
130,000
Apr10-Mar11
3%
1%
6%
Apr11-Mar12
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach. *4FM Figure based on Multi-City Report
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1 | OMD JNLR
The Evening Segment - National
Niche interest programmes; sport, culture and music are providing a haven for enjoyment
43%
23,000
33,000
Radio 1 - Arena
2FM – Dave
Fanning
20,000
25%
25,000
30,000
29,000
Today FM – Paul
McLoone
3%
44,000
48,000
Newstalk - Off
the Ball
Apr10-Mar11
9%
Apr11-Mar12
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach. *4FM Figure based on Multi-City Report
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1 | OMD JNLR
Dublin Listenership Pattern – All Adults
Nova has succeeded in establishing itself as a genuine player, even in it’s infancy it has
surpassed Phantom, Sunshine, 4FM in the local market and is almost on par with Lyric in the
national market
35%
30%
Apr10-Mar11
30%
30%
Apr11-Mar12
25%
21%
20%
20%
15%
10%
5%
10%
8%
6%
5%
9%
9%
2%
15%
15%
13% 14%
13%
11%
13%
12%
2%
3%
4%
5%
2%
2%
0%
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach.
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1 | OMD JNLR
The Breakfast Segment - Dublin
Spin continues to do well in the morning segment, whilst FM104 made a massive 22% gain.
Q102 is struggling in the morning, recording a 16% loss
22%
68,000
FM104 Strawberry
83,000
62,000
61,000
98FM- Morning
Crew
2%
68,000
Q102 - Q
Breakfast
57,000
16%
38,000
Spin - Fully
Charged
43,000
13%
Nova - Pat
Courtenay
0
19,000
Apr10-Mar11
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach.
Apr11-Mar12
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1 | OMD JNLR
The Mid Morning Segment - Dublin
Now that 2FM has lost its dominance, and following a period of flux, listeners now seem to
have migrated to FM104, Spin 103.8 and Radio Nova
95,000
FM104 - The 103 Show
14%
108,000
52,000
47,000
Dub 98 - Barry
Dunne
62,000
55,000
Q102 - Aidan
Cooney
10%
11%
37,000
Spin - Spin at
Work
47,000
27%
Nova- Greg
Gaughran
24,000
Apr10-Mar11
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach.
Apr11-Mar12
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1 | OMD JNLR
The Drive Time Segment - Dublin
FM104 continue to flourish off an already high base, and this was a great book for Dermot and
Dave on 98fm, who are up 21%
76,000
78,000
FM104 - The Jam
42,000
Dub 98 - Dermot &
Dave
Q102 - Scott
Williams
28,000
51,000
28%
82,000
80,000
Apr10-Mar11
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach.
21%
39,000
Spin - Spin Hits
3%
2%
Apr11-Mar12
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1 | OMD JNLR
The Evening Segment - Dublin
Special interest programs, sports and culture, have done well in this segment, at the expense
of the music shows. The arrival of Radio Nova has spelled doom for 98FM’s classic hits show.
21,000
20,000
FM104 - Killian
O'Sullivan
98FM - Classic
Hits
14,000
50%
7,000
22,000
22,000
Q102 - Debbie
Allen
30,000
28,000
Spin - Zoo Crew
Nova Nights
with Dee Woods
5%
7%
6,000
Apr10-Mar11
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach.
Apr11-Mar12
| p. 11
1 | OMD JNLR
Local Listenership Pattern – All Adults
Overall, most local stations are holding their forts, by knowing what their listeners want.
Listenership remains strongest with the older audiences, with 52% of over 65’s tuning in daily
KFM
KCLR
LMFM
28%
26%
27%
26%
Midlands 103
South East Radio
East Coast FM
Limerick Live
Tipp FM
25%
39%
40%
36%
38%
35%
39%
43%
MidWest Radio
Shannonside/N…
Ocean FM
Highland Radio
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach.
48%
45%
48%
45% 49%
45%
47%
51%
Clare FM
Galway Bay
Apr11-Mar12
27%
WLR
Radio Kerry
Apr10-Mar11
40%
52%
41%
51%
46%
47%
45%
48%
61%
66%
66%
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1 | OMD JNLR
Regional Youth Radio – 15-34s
The iRadio success story continues, with gains in both regions. Spin SW had a disappointing
4% drop in its reach and Beat FM maintains its dominant position in the South East.
South East
42%
20%17%
2FM
23%
Apr10-Mar11
46%
Apr11-Mar12
23%
Today FM
Beat
45% 46%
35%
16%
2FM
Apr11-Mar12
Today FM Spin SWHome Local
21%
Apr10-Mar11
23%
21%
18% 19%
19%
Apr11-Mar12
16%
13%
21%
20%
Apr11-Mar12
North East
Apr10-Mar11
30%
28%
24%
24%
2FM
Home Local
Apr10-Mar11
North West
18%
21%
19%
19% 20%
48%
44%
South West
20%
Today FM i102-104 Home Local
Source: JNLR: Based on "Listened Yesterday” Average Weekday Reach.
2FM
Today
FM
i105-107
Home
Local
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INSIGHTS • IDEAS • RESULTS
2| Appendix
Stations at a Glance
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2 | OMD JNLR APPENDIX
National Stations (including Multi-City)
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2 | OMD JNLR APPENDIX
Cork Stations
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2 | OMD JNLR Charts Apr – Mar Appendix
Dublin Stations
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2 | OMD JNLR Charts Apr – Mar Appendix
Regional Stations
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2 | OMD JNLR Charts Apr – Mar Appendix
Local Stations
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2 | OMD JNLR Charts Apr – Mar Appendix
Local Stations
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2 | OMD JNLR Charts Apr – Mar Appendix
Local Stations
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3 | OMD JNLR- CONTACT
Any further questions- please contact your Account Director
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