GRAHAM`S AGED TAWNY PORTS 20cl

GRAHAM’S AGED TAWNY PORTS 20cl
concept sell presentation
THE COLLECTION
Aged Tawny’s are the fastest growing premium category of Port. Premium Tawny’s represent 46% of all premium sales.
To appeal to this growing audience of Aged Tawny consumers, Graham’s Aged Tawny Ports
are now available in an exclusive 20cl bottle that maintains the proprietary Graham’s 75cl
Tawny imagery.
The range presents opportunities in all trade sectors: Retail
On Premise
10 Year Old
20 Year Old
10 Year Old (with tube)
30 Year Old
Graham’s Aged Tawny Ports 20cl concept sell presentation
GRAHAM’S AGED TAWNY COLLECTION
ADVANTAGES OF GRAHAM’S AGED TAWNY’S 20cl § 
Encourages consumer trial § 
Impulse buy driver
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Ideal size for 2 to 4 people
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Gifting opportunity
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Affordable luxury
Graham’s Aged Tawny Ports 20cl concept sell presentation
THE RETAIL COLLECTION
- Graham’s 10 Year Old § 
Gifting opportunity
§ 
Impulse buy driver
§ 
Event-friendly format
§ 
Trial purchases before 75cl commitment
§ 
Affordable luxury
Graham’s Aged Tawny Ports 20cl concept sell presentation
THE ON TRADE COLLECTION
- Graham’s 20 and 30 Year Old individual bottles -
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The perfect size for 2 to 4 people
§ 
Food pairing opportunities
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Affordable luxury
Graham’s Aged Tawny Ports 20cl concept sell presentation
“There is an underlying theme with all the Ports that we
sell, and that is time. There are absolutely no shortcuts to great tawny Ports.” Paul Symington, The Drinks Business, October 2015
Graham’s Introduces Premium Tawny Ports in 20cl Bottles
Graham’s seasoned oak aged 10, 20 and 30 Year Ports are now available in beautiful 20cl white-glass bottles,
designed to appeal to the fast growing market for Tawny Port. The Graham's 10 Year Old 20cl bottle will be
available in a smart gift tube.
The 20cl size is perfect for up to four people, giving each a good glass of a magnificently aged wine and giving
new opportunities for restaurants, particularly as these smaller format bottles come with a screw cap for ease
of use in both on and off premise.
The market for top-end Tawny Port has experienced strong growth worldwide since 2011, with a combined
value increase of an excellent €13m for all Port producers over the last four years.
The Symington cousins commented, “Following the increasing worldwide demand for our Graham's Tawny
Ports in recent years, we decided to create this smaller format to encourage people, as well as younger
consumers, to try our delicious wines at their very best and without the formality that can sometimes surround
Port. These wines should always be served lightly chilled, just as we enjoy them at our Quintas in the Douro.”
The Graham’s Aged Tawny 20cl range is available now with RSP prices starting at €10.
Porto, 16th May 2016
About Graham’s
W & J Graham’s was founded in Porto in 1820. Renowned worldwide for producing outstanding Vintage Ports, Graham’s also makes a range of Aged
Tawny Ports, Late Bottled Vintage, Reserve and Quinta dos Malvedos Vintage Ports. Graham’s growing success in the 19th Century resulted in the
acquisition of the famous Quinta dos Malvedos in the Alto Douro and in the construction of the imposing Graham’s 1890 Lodge. Overlooking the city
of Porto, the Graham’s Lodge houses over 3,500 seasoned oak casks of Port, numerous large oak vats, an extensive Vintage Port cellar and Vinum –
one of Porto’s premier restaurants. Graham’s is owned by the Port-producing Symington family. For more information visit www.grahams-port.com;
http://blog.grahams-port.com e http://www.facebook.com/grahams.port.wine
About Symington Family Estates
The Symingtons have been Port producers for five generations since 1882 but their involvement in Port dates back fourteen generations to 1652
through their great-grandmother Beatrice Leitão de Carvalhosa Atkinson. The family company is a leading quality Port producer with companies such
as Graham’s, Cockburn’s, Dow’s and Warre’s, as well as being the leading vineyard owner in the Douro Valley with 1 002 hectares (2 476 acres) of vines
at 27 quintas (vineyards). Many of the region’s finest quintas belong to the family. For more information on Symington Family Estates, visit
www.symington.com and discover more on blog.grahams-port.com and www.facebook.com/grahams.port.wine
THE ART OF PRODUCING EXCEPTIONAL WINES
Graham’s is consistently the most awarded Port brand.
Since 2013 Graham’s Aged Tawny Ports have been awarded in the most prestigious
international wine competitions receiving a total of 14 medals.
Highlights include Gold Outstanding at the International Wine & Spirit Competition,
2013 for Graham’s 10 Year Old Aged Tawny, Gold for Graham’s 20 Year old Aged Tawny
at the International Wine Challenge, 2013 and the Trophy for Graham’s 30 Year Old
Aged Tawny at the International Wine Challenge, 2014.
2013
2014
2015
international wine challenge
international wine challenge
international wine challenge
Gold
Graham’s 20 Year Old
Silver
Graham’s 30 Year Old
Trophy
Graham’s 30 Year Old
Gold
Graham’s 30 Year Old
Silver
Graham’s 10 Year Old
international wine & spirit
competition
international wine & spirit
competition
Gold “Outstanding”
Graham’s 10 Year Old
Silver
Graham’s 10 Year Old
Graham’s 20 Year Old
decanter world
wine awards
Silver
Graham’s 10 Year Old
international wine & spirit
competition
Silver
Graham’s 20 Year Old
Graham’s 30 Year Old
decanter world
wine awards
Silver
Graham’s 10 Year Old
Graham’s 20 Year Old
Graham’s 30 Year Old