a milestone for beer licensing “con caracter”

A MILESTONE FOR BEER
Tecate was first brewed in the Mexican town it was named a4er in 1944.
Only 10 short years later the independent brewery was bought by CM,
Cuauhtemoc Moctezuma. Tecate boasts itself as the second largest
trademark in the Mexican beer industry and the first canned beer of
Mexico. The Tecate brand has expanded its reach by offering a light version,
Tecate Light, as well as the favorite twist off cap to aHract consumers.
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LICENSING “CON CARACTER”
Tecate is the Mexican beer brand that recognizes and celebrates Hispanic
men. It is well known for its bold and wiHy adverKsing slogans including:
“Por los que no Kenen fronteras” (For those who have no fronKers) and
“Por los que van con todo” (For those who go to get it all) making the brand
relatable to a large number of consumers throughout the US. Licensees can
take the brand’s personality as inspiraKon to create a range of products for
the LaKno consumers.
THE TECATE ADVANTAGE
Boxing has found to be a great plaXorm for Tecate; it is one of the most
relevant sports among Hispanics and a perfect representaKon of the brand.
Since boxing is a sport of character, passion, talent and determinaKon, it
reflects the values and characterisKcs of Tecate consumers. Tecate currently
sponsors many high profile boxing matches in both Mexico and the US, with
addiKonal support from consumer promoKons, special packaging, and
significant TV plaXorms like HBO® and ESPN®.
LICENSING CATEGORIES AVAILABLE
Apparel, Accessories, Luggage and Leather Goods, SporKng Goods,
Glassware/Kitchenware, Bar Accessories, CollecKbles, Outdoor Living
TEL: 973-509-0200
FAX: 973-509-7419
EMAIL: [email protected]
WEB: www.bradfordlicensing.com