Turn Bluetooth on.Your customer already has!

Transcription

Turn Bluetooth on. Your customer already has!
©2006-2009 Javatech Ltd.
Contents
How Bluetooth Proximity Marketing works?
3
Why Bluetooth Proximity Marketing works?
4
Advanced content - Applications & Games
5
Why choose bluAir?
6
bluAir products
8
bluBase - Online Bluetooth Campaign Management
9
bluAir features - Comparison
11
bluAir features - Explanation
12
Pricing
13
Rebranding
14
Contact
15
How Bluetooth Proximity Marketing Works?
Proximity Marketing is a marketing technique for distribution of electronic mobile content to mobile
phones and PDA devices of people walking nearby a specific location, where the Bluetooth Hotspot is
placed. The key goal of Bluetooth Marketing is to reach customers’ mobile phones directly at zero cost
per customer.
1
bluAir hostpot searches for
handsets
bluAir hotspot scans for Bluetooth-enabled devices located in a range up to
100 meters (330 feet)
2
bluAir hotspot asks for permission
3
bluAir sends content files
For every detected device, bluAir sends request for permission of sending files. It looks like:
Do you want to connect with [your-name-here]?
Once user grants permission, bluAir sends files (thanks to multithreaded software architecture and multiple bluetooth radios installed, sending files to one Customer will not stop
detection of new handsets of Customers walking by the bluAir hotspot). Depending on the
hardware version, bluAir can connect with up to 56 (or even more when running in special
Clustered Mode) mobile phones at the same time.
Javatech Ltd, Widok 8, 00-023 Warsaw, Poland • tel. +48 22 690 6805, e-mail: [email protected] • www.bluair.pl
3
Why Bluetooth Proximity Marketing works?
Because it enhances possibilities. It allows marketers to reach
their customers in a new way, which is different, attractive
and totally free for them.
What to send?
What is possible?
Bluetooth technology does not limit file formats
by itself. You can send virtually every kind of files to your
customers, ensuring they are readable by handheld devices you address them to.
• You can attract customers directly at the point of sale with a
direct simple message: like “Today 15% off”, “Free Coffee”
and instantly measure results of your campaign.
Most popular kinds of content
Images (jpg, png): 2D/3D Coupons, Wallpapers,
Advertisements
Animations, Screen Savers, Short Videos (3gp):
Movie Trailers, Commercials
Music, Ring Tones, Jingles, Sounds (mp3, amr)
Java Applications / Games / Presentations
(most powerful features)
What is the maximum size per file?
There are no technical limits regarding the file size, however you should ensure the Bluetooth communication is
fast and easy. We advise not to exceed 200kB for pictures
& music and 500kB for Java applications and movies.
In every case you should minimize the file size if possible,
especially content targeted for older mobile phones.
• You can broadcast content like wallpapers, ringtones, Java
games with your advertisements inside.
• You can enhance popularity of your products or services,
providing your customers with a convenient and functional
Java brochures they have never had a chance to use before.
How to prepare content?
• Images need to be resized to fit as many screen resolutions
as possible (you can also use our Content Generator embedded into bluBase application)
• Videos should be prepared in different resolutions to support as many mobile phones as possible
• Music and Sounds: we recommend mp3 as the most supported format
• Java Applications: need to be ported to as many different phones as possible (if you use our Java Development
services you do not have to worry about it; if you use other
Java Applications providers, ask them for a porting table for
the application)
• Problems? We’ll help!
How to use Bluetooth Marketing successfully?
• Be visible. Ask your customers to turn on Bluetooth in their mobile phones: by using large Turn on Bluetooth banner; tell
them what they can get, e.g. free Java games! You will not only increase the percentage of Bluetooth-enabled devices, but
also make people aware of your promotion.
• Don’t spam. Set the limit for the maximum connection retries and don’t re-send same files (use Zone Mode to ensure
customers will not get the same content from different hotspots).
• Be readable. Make sure the content you broadcast is compatible with all handheld devices (use content matching in
bluBase).
• Reward customers. Give them something worth their interest.
4
Advanced Content - Applications & Games
Mobile Brochures
Product catalogues, presentations - always
in the pocket and ready to use. Information
complexity is conveniently managed by providing multi-level form of navigation with internal and external links, menus and buttons.
Powerful functionality like browsing and
searching for products brings your offers to
the next level of your customer’s experience.
Information is up to date as catalogues may
be updated via web, WAP, or via Bluetooth
(see bluReponse Mode).
Providing sales phone numbers or redirecting
to web order forms can immediately boost
your sales. Customers will more likely use
your products as they carry all the actual information in their pockets and know how to
order them.
Last, but not least: by using mobile brochures,
you can reduce the volume of printed material (which will never be as flexible to update
as mobile application is).
Java Games
Mobile games offer very good cost-benefit
factor and encourage customers to pay more
attention to your brand and your products.
Highly attractive for children and teenagers,
and low cost per customer at the same time.
By releasing game levels every few weeks,
you will addict game-loving customers and
their children who will urge parents for successive visits.
5
Why choose bluAir?
Extensively tested worlwide
bluAir project has been developing for 3 years, now
offering its 3rd edition with completely redesigned
software and hardware to provide the best Bluetooth Marketing performance and reliability.
bluAir has been supporting events and promotions
in 35 countries over 5 continents. Thanks to the
feedback from our customers, we have been constantly improving our products to meet their requirements and preferences.
bluAir has been used by big brands including Nokia,
Sony Ericsson, Citibank, Orange, Nike, Knorr,
Porsche, and many more.
Powerful, yet Easy to Use Web Platform
bluAir hotspots are fully measurable remotely from
your computer. And you do not have to install anything. Thanks to bluBase, the web-based campaign
management software, all you need to do is to enter
your password.
You can monitor statistics of every hotspot, change
content and its schedule. bluBase is a clean-looking,
user-friendly and simple to use solution for managing all your campaigns.
Test it online: http://blubase.bluair.pl
Excellent Performance
Mobile Phones Database
The most important thing about Bluetooth Marketing is to provide customers with the content as fast
as possible, since they are not willing to wait. bluAir
provides the fastest device detection and content
upload time, even with a considerably large number
of mobile phones around.
It is critical for a Bluetooth marketing hardware to deliver content supported by the mobile phone (or PDA) it was sent to.
69% of our customers who switched from other
Bluetooth Marketing products, declared faster
handset detection time as a key reason of choosing
bluAir.
Thanks to over 2,000,000 unique samples of
mobile phones, bluAir recognizes 1,200+ different handsets and provides content readable by these handsets.
Handset recognition function guarantees
bluAir works properly worldwide.
6
Reliable Devices and Servers
bluAir hotspots operate in different environments. They do not contain
any mechanical parts (like hard drives, fans), what makes them capable
of running for an extremely long time without any delays.
bluBase server software is running on a server cluster with servers
located both in Europe and North America. Server cluster grows as the
total number of devices grow, without loosing its performance.
Smart Technical Support
We provide customers hotline (telephone and e-mail) and intelligent
support staff to resolve any problems as quickly as possible. In case
the problem cannot be resolved remotely, we immediately provide the
backup devices.
Free Techincal and Marketing Consulting
We share all our know-how and knowledge to our customers and
partners, as it is our common interest to spread bluetooth marketing
as a cost-effective, and exciting form of electronic marketing.
Since we organize a lot of proximity-based mobile promotions
by ourselves, we are happy to advise our customers how to use Bluetooth marketing on events, at night clubs, in-store promotions or anywhere else.
We offer great, risk-free conditions.
2 years warranty, and full money-back option is guarranteed to every purchase.
7
bluAir products
bluAir desktop
Small, stationary bluetooth hotspot capable of broadcasting files up to 56 users at the same time and synchronizing
content and statistics via internet management console
or using USB memory stick.
Comes in 3 versions: simple, standard, and pro. For detailed information see bluAir Features page.
bluAir pocket
Handheld device running on batteries. It is designed to be
carried by hostesses on events to attract more customers
by personal encouragements.
It provides similar functionality to bluAir desktop (including handsets recognition, content matching and synchronization over the internet).
bluBase web platform
Fully online web platform for managing all your hotspots
and campaigns. You can access all statistics, change content, generate PDF and Excel reports, browse handsets
database, generate content, and many more.
Online demo: http://blubase.bluair.pl
Java Applications
We design and develop Java Applications for Bluetooth
Marketing campaings. E.g. agendas at conferences,
product brochures at stores, timetables at airports/railway stations, cinema repertoires, presentations. Applications can be designed to use the Internet connection or
bluetooth for updating. There’s a whole lot of possibilities.
8
bluBase: Online Bluetooth Campaign Management
9
10
bluAir Features - Comparison
SIMPLE
STANDARD
PRO
POCKET
14
28
56
14
100m / 330ft
100m / 330ft
100m / 330ft
30m / 100ft
1,200+
1,200+
1,200+
1,200+
WiFi Support
Option
Option
Option
Option
GPRS Support
Option
Option
Option
Option
Weight
830g
850g
890g
300g
Dimensions [mm]
220x140x38
220x140x38
220x140x38
150x87x33
Operating System
Linux
Linux
Linux
Linux
Min. Operational Temperature
-20°C / -4°F
-20°C / -4°F
-20°C / -4°F
-10°C / 14°F
Max. Operational Temperature
+60°C / 140°F
+60°C / 140°F
+60°C / 140°F
+60°C / 140°F
2.0 EDR
2.0 EDR
2.0 EDR
2.0 EDR
Very high: No hard
drive, no fan
Very high: No hard
drive, no fan
Very high: No hard
drive, no fan
Very high: No hard
drive, no fan
110V / 220V
110V / 220V
110V / 220V
110V / 220V
Concurrent Bluetooth
Connections
Bluetooth Range
Mobile Phones Database
Handset Recognition
Off-line Management
On-line Management
Ethernet Cable Support
Synchronized Mode
Clustered Mode
bluResponse Mode
LCD Display
Bluetooth Protocol
Operational Reliability
Power Supply
11
bluAir Features - Explanation
Factor
Description
Which versions support it
Concurrent
Bluetooth
Connections
Maximum number of Bluetooth connections
that could be established in the same time. 28 connections means that if there are 30 Bluetooth users
detected, 28 of them will be served immediately, and
2 will be queued until first 2 of 28 connections are
released. Please note this number not only means
how many people will actually be able to download
content, but also how many devices might be physically connected to your hotspot. Even if there is only
1 person per minute willing to download your content,
the hotspot may constantly detecting high number of
other Bluetooth users, enforcing your customers to
wait statistically more, if the connection pool is being
constantly exceeded. This factor is the most critical
one when choosing Bluetooth marketing hotspot
type.
bluAir Desktop Simple: 14
Handset
Recognition
Recognition of vendor and model of the mobile phone
/ PDA is required in order to upload content which is
properly displayed on the mobile phone.
All versions
Bluetooth
Range
The maximum range of the device on the open air.
In closed spaces the range is reduced by 60-70%.
Desktop versions: 100m/330ft
bluAir Desktop Standard: 28
bluAir Desktop Pro: 56
bluAir Desktop Pocket: 14*
*Pocket version supports smaller
range (max. 30m), thus the effective
response time is shorter by default
Pocket version: 30m/100ft
Bluetooth range may be limited
through bluBase settings.
Mobile Phones
Database
How many different devices may be recognized.
Currently 1,200+ in all versions.
Off-line Management
Campaign management when bluAir is not connected
to the Internet.
All versions
On-line Management
Campaign management through the internet platform: bluBase
All versions
Synchronized
Mode
Synchronization of information about sent content
to prevent resending the same content by different
hotspots. Requires constant and reliable Internet
connection.
Standard, Pro, Pocket
bluReponse
Mode
This mode makes bluAir listening for incomming
connections from mobile phones. You can i.e. broadcast questionnaires and then gather responses via
Bluetooth or the Internet.
Pro
Clustered
Mode
Allows bluAir devices to multiply effective number of
concurrent Bluetooth connections by combining 2
or more devices.
Pro, Pocket
E.g. 3 bluAir Desktop Pro devices will provide effectively 168 concurrent connections (3x56).
Such a high number of connections might be required
to provide very fast response on huge events,
stadiums and other extremely crowded places.
12
Pricing
 599
14
CONNECTIONS
 899
28
CONNECTIONS
 1199
56
CONNECTIONS
 1399
0
ETHERNET SUPPORT
 99
WIFI SUPPORT
 199
 99/YEAR
BLUBASE WEB
MANAGEMENT
GPRS SUPPORT
BATTERY-POWERED
Which option should you choose?
1. Choosing Hardware:
•
•
•
•
bluAir Desktop Simple - Low traffic places: Demonstrations, Small Conferences
bluAir Desktop Standard - Medium traffic places: In-store promotions, Conferences
bluAir Desktop Pro - High traffic places: Events, Airports, Railway Stations, Heavy-traffic stores
bluAir Pocket - For places where Desktop mounting is not possible, or as a support for Desktop
units; very high conversion rates might be achieved when hostesses carrying Pocket units ask
people to turn on Bluetooth in their mobile phones
2. Choosing Network Option:
• Ethernet cable only: when there is a support for it; or you don’t need live statistics while device
is in action (data is stored on the devices; all the management might be done after the campaign)
• WiFi: when there is only WiFi support, or it is more convenient than cable
• GPRS (UMTS/HSDPA): when no other form of Internet communication is available, or it is more
convenient than cable
• WiFi+GPRS: you may combine both WiFi and GPRS
3. bluBase platform is required to all bluAir hotspots.
13
Rebranding
For 30+ units orders, both bluAir hardware and bluBase software platform
may be completely rebranded to meet your corporate identity standards.
14
Contact us
+48 22 690 6805
(9am-5pm CET)
[email protected]
bluAir Poland (Main Office)
bluAir The Netherlands
Javatech Ltd.
Widok 8
00-023 Warsaw, Poland
tel. +48 22 690 6805
Moreless
Vaalmuiden 3
1046 BV Amsterdam, The Netherlands
tel. +49 20 363 02 33
bluAir Portugal
bluAir USA
Awesome Software S.A.
Rua Glória Barata Rodrigues, LJ 256
2415-576 Leiria, Portugal
tel +351 244 892 543
Bluelink Inc.
3753 Howard Hughes Pkwy, Suite 200
Las Vegas, NV. 89169, USA
tel. +1 702-784-5960
15

Turn Bluetooth on.Your customer already has!

Transcription

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