WHY Tribal Marketing?

Transcription

I’m About to Reveal How You Can “Flip the Switch”
On a Hard-Wired Emotional Need –Shared By
Every Person on Earth…
and Blow the Top Off Your Own Personal
GEYSER of Cash!
Tim Schmidt
TRIBAL Marketing - www.TribalMarketingAssociation.org
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Copyright © 2003-2009 by Delta Media, LLC & Tim Schmidt All rights reserved. No part of this publication may be reproduced
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publisher.
Limit of Liability/Disclaimer of Warranty: While the author has used his best efforts in preparing this book, he makes no
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How To Turn One of Mankind’s
Deepest Needs Into
Cold, Hard CASH
I’m About to Reveal How You Can “Flip the Switch”
On a Hard-Wired Emotional Need –Shared By
Every Person on Earth…
and Blow the Top Off Your Own Personal
GEYSER of Cash!
Dear Friend,
Just like Old Faithful in Yellowstone…
I’ve perfected a business model that can uncork your own personal cash
geyser.
They call it Old Faithful because of its strength, its power and its reliability.
And just like Old Faithful, it’ll be there… like clockwork… every day…
month after month… without fail… blasting a steady stream of money
straight into your bank account.
I can hear you already… “NO business can be that steady.”
But it can be once you learn the secret… once you learn how to tap into an
uncontrollable human need… you’ll realize that…
Copyright © 2003-2009 by Delta Media, LLC & Tim Schmidt - All Rights Reserved.
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Human Nature DEMANDS what YOU have!
And once you learn how to “flip the switch”, you’ll watch with your mouth
hanging open as people “storm the doors” of your online business. It’s almost
like – actually, it’s exactly like…
they CAN’T STOP themselves!
I know, you’ve seen and heard it all by now. Every internet marketer and their
cousin has got the “one that can’t fail” internet business.
Some of them are good, a lot of them are crap. But some have tapped into this
secret of human nature – without even realizing it.
I must admit, I learned this secret by accident as a last ditch effort to
avoid financial ruin myself.
But I’ve proven it works time and time again. And I’ve perfected the way
to turn it into a system.
Okay, now that I’ve got you “below the fold”, I can finally reveal what I’m
talking about. I only want to reveal this secret to people who are serious about
building a long-term, bullet-proof online business.
And by “bullet-proof” I mean you can forget about words like recession. The
fourth quarter of last year was my best so far. But get this… January of this
year was almost bigger than the entire quarter of last year!
Here’s a screenshot of our membership income for just ONE of my association businesses.
Heck, this doesn’t even include our shopping cart income from our back-end products.
That’s why I don’t want the one-click “Lookie-Lou’s” that think they’ve
got it all figured out without knowing all the facts. Those people wouldn’t
know a real online business if a flying saucer landed in their yard and a
technologically superior alien race hand delivered it to them.
But since you stuck with me, I’m gonna make it worth your while… BIG
TIME. Because over the next couple of minutes I’ll show you how:
• Hard-wired human behavior will give you way more free time to
do what you want with your life. Meanwhile your business keeps
gushing cash like Old Faithful.
• You’ll make more money with less effort – forget e-books, standard
continuity and “quick-fix” solutions that simply fizzle out over time.
• You won’t have to “sell” people to have an online business that
spreads faster than a fire in a match factory. They’re programmed
to buy what you have!
• You’ll never have to worry about “hit or miss” marketing strategies
again… I’ll show you how to get your hands on a detailed formula to
ALWAYS be in the right place at the right time.
• You don’t have to start from scratch… You can plug a human
phenomenon into your existing business to triple your bottom line
profits.
• You can easily follow my proven Tribal Marketing Trifecta. You can
use these three rock-solid pillars to make your online business stand
stronger than a Roman coliseum.
How I Went From Losing 15,000 Dollars a
Month To Making 2.4 Million Dollars a Year
Not that I hope any of you are struggling right now as bad as I used to, but I
hope you can at least relate to where I was.
In the fall of 2005, I owned a small engineering firm called Schmidt
Engineering. Stroke of genius coming up with using my last name, eh? And
even though I managed to employ 4 people and provide a decent living for my
family, we weren’t exactly “getting ahead”.
I’m sure I was just like you…
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• Working your fingers to the bone just to get by and provide for
your family.
• Even with 80 or 90 hour work weeks, you still can’t see the “beaches,
boats, and Porsches” in your retirement future.
• And that doesn’t even count putting your kids through college, etc.
Can you relate? Have you ever felt that futile feeling? And you KNOW that
something just has to change?
So I did what any rational man in my position would do. I went into… magazine publishing?! Don’t worry… that’s not what I’m suggesting you do.
If you’re laughing out loud at me, I don’t blame you. But it was something I
always wanted to do… you could call it a passion. And after buying 3 books
on the subject (and reading only half of one), I thought I could do it…
But that’s when somebody (well, okay… it was me) ripped a huge hole in the
financial hull of my business. I started taking on water – fast. And I could see
the ship sinking right before my eyes.
I was financing the whole thing from my engineering business, and things got
ugly quick. I was hemorrhaging 15,000 dollars a month – sometimes more –
and was nearly 100,000 dollars in debt.
But that’s what brought me to the major “A-ha!” moment that’s going to help
you make more easy money than you ever thought possible.
How Could A Chance Decision Reveal a
Powerful Secret Behind Human Nature?
I remember it like it was just last night… I’m sure you’ve had your own
pivotal moments like this.
I was sitting on the front steps of our new house… my feet resting on loose
gravel because I couldn’t afford to put in a driveway. My wife and 3 kids were
upstairs sleeping – but not me. Even though it was 11:30, with all that was on
my mind I couldn’t even think about sleep.
And I made a decision, out of the blue, to turn my magazine into an
association.
And as I created my association, I uncovered an amazing fact about human
nature. One that I learned later is backed up by real science (I’ll tell you about
that in 30 seconds). But the amazing part is…
My money-sucking magazine survived to
become a national association with 30,000
members and a multi-media publishing
company with over 50,000 customers!
I’d be lying to you if I said this all happened overnight. It didn’t. But here’s
the thing… I had to figure it all out on my own!
I didn’t have a system… a blueprint that could show me exactly what to do.
But thankfully… now YOU DO!
With the system I’ve perfected:
• You can save yourself YEARS of trial and error.
• You can uncork a unique, one-of-a-kind cash geyser in just days.
• You can do it all with little money.
• You can follow a simple, proven, detailed formula that can’t fail.
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I’m sure you want to know how you can get your hands on this cash gushing
system. I’ll tell you how in just a second. But first… I’m gonna give you the
secret…
Discover the Hard-Wired Secret of the
Human Mind That Can Make YOU Rich
Let me be clear – this isn’t something that I made up. I wish it were… if I
could patent this I’d be a multi-billionaire.
But this is a natural phenomenon. It’s a built-in response shared by every
human being on earth – and there’s nothing you can do to change it. As a
matter of fact, it’s in your very DNA.
And this is the secret…
We all have the NEED to BELONG.
Every one has it. And it’s the most important need that human beings have
after health and safety. In other words, as long as you’re healthy and as long as
you’re safe, your unconscious mind’s next priority is to find ways to belong.
If you’re someone who’s into personal growth and reading about what makes
us tick, this may not be a secret to you. But make no mistake, this need is
powerful. Even if you’re not aware of it.
In fact…
Your unconscious mind will not rest until
you BELONG to a “tribe” of some kind.
No, I’m not talking about banging on logs with bones while we grunt at each
other… but there is an undeniable tribal instinct that we all share as human
beings.
Think you don’t have that kind of “raw instinct”? Take a look at your own
life:
• You work with a “tribe” of people at your job or business.
• You live with your “tribe” at home.
• You socialize in “tribes” that have similar interests.
• You seek deeper connections with your “tribe” during religious
worship.
Nearly everything you do happens inside a “tribe” that you belong to. And if
this need is missing, your mind will let you know it – in a hurry. Think about
it:
• If you’re away from your family for too long, you’ll ache.
• If you’re away from your friends for too long, you’ll miss them.
• If you’re away from your recreation buddies (golf, fishing, etc.) for
too long, you’ll feel bored and restless.
“…human beings are fundamentally and pervasively motivated by
a need to belong. The desire for interpersonal attachment may well
be one of the most far-reaching and integrative constructs currently
available to understand human nature.”
-- Roy F. Baumeister and Mark R. Leary, in a report published by the
American Psychological Association, Inc.
Like I said, I didn’t make this up. Abraham Maslow, the father of humanistic
psychology, identified this “human hard-wiring” as a part of his hierarchy of
needs.
Just wait till you see the chart on the next page...
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As you can see, belonging is the most important need right after health and safety.
How the Need to Belong Becomes
Cash In Your Hand
I’m going to put it to you in the best way I know how. Here are 7 FACTS that
can turn the human need to belong into your own cash blasting Old Faithful:
1.
Belonging is one of the deepest needs in the human experience.
2.
When people come together, united in a common purpose, there is
simply nothing more powerful ON EARTH.
3.
You can tap into this power and consciously bring people together.
4.
You can make their common purpose YOUR business.
5.
Because no matter what you sell… no matter what you provide…
the people that use what you provide have YOU in common.
6.
Bring them together… and you create a FORCE.
Now listen closely, because here’s where it becomes a life-changing
phenomenon...
7.
When you unite that force in the purpose of sharing their desire
for what YOU have… it is an unstoppable, never-ending stream of
raving, enthusiastic fans and eager buyers of what YOU provide.
Are you starting to see the picture?
Now here’s the BEST part…
You now have access to a perfected system that shows you – stepby-step – exactly how to turn the human need to belong into an
unstoppable FORCE of hard-wired, automatic buyers.
So, on the following pages, you’ll find some of the CORE PRINCIPLES of
Tribal Marketing.
Please be sure to take your time and really DIGEST this stuff. You’ll need to
have a completely open mind so you won’t miss how you can integrate this
stuff into YOUR business.
I hope you enjoy this and I wish you success!
All the best,
Tim Schmidt
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Human Psychology - Biological (Hard-Wired)
Maslow’s Hierarchy of needs.
Belonging: It’s actually a survival mechanism. (WANT + hard-wired human
NEED = Zealots.
Belief is key. Humans want to believe. Belief is ALSO hard-wired into the
human mind.
A real tribe is not about products, services or STUFF… it is about connection. Imagine that… a continuity program that is NOT based on a monthly
product you have to create, but rather based on a shared BELIEF.
A true FAN is the product of belief. They’re hard to find, but the good news
is that you don’t need that many to transform your business.
Human Psychology - Societal (Soft-Wired)
Customer’s are already familiar with associations.
Association provides ultimate credibility.
People tend to perceive a higher level of quality from an association.
It is a LOT easier to generate publicity. The press and media are MUCH
nicer to associations.
For business related associations there is the “It’s just what you do” factor.
Members are reluctant to give up an association membership (especially if
its done right!)
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Just Makes Business Sense
Members buy 66% more than regular customers.
Continuity stick rate is better. (mine is 26+ months)
Tribal marketing makes MANY aspects of your business a LOT easier:
Marketing, Customer Service, Content Generation.
Tim’s TRIBAL Marketing Rule #1
No matter what the subject is for your membership
website or association, you’ll probably be able to find
a ton of information on this exact subject for FREE on
the internet. This discovery may make you ask yourself,
“Why would anyone want to PAY for the information
that I’ll be providing?” Good question. But, don’t worry.
This doesn’t mater! Here’s why. Most of the so-called
free informaton is poorly organized and presented.
Furthermore, there will always be a segment of society
that equates quality and value with price.
Thus, there will always be plenty of people willing
to pay for the information they’re searching for if it is
properly marketed, organized and presented! So, please
DON’T be discouraged by the old “I can find this
information for free” thing.
Here’s some interesting data...
$7.0+
Billion
$5.0
Billion
$3.2
Billion
$2.0
Billion
2005 2006 2007
2008
Paid-for content billings have continued to grow at a rate close
to 50%. This has occured despite some people saying that
everything on the internet will eventually be FREE!
I’ve got nothing against libraries or the people that go to them. Heck, I’d say that
library people are some of the finest people that exist. However, I don’t want them
as my customers! I’d rather have the person who buys books from Amazon.com by
the DOZEN... just in case he or she might read them some day! I want a hyperconsumer of high quality information!
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Check out this interesting data...
US Affluent** Internet Users, 2006-2011
(millions and % of total Internet users)
43.7 million (24.0%)
47.0 million (25.0%)
49.4 million (25.5%)
52.0 million (26.0%)
54.6 million (26.5%)
57.1 million (27.0%)
** Defined as someone who uses the internet at least once per month from
any location and whose annual household income exceeds $100,000.
Source: Nielsen/NetRatings appearing in Piper Jaffray & Co., February 2007
Holy cow! Affluent internet users are on the rise! This is great news for anyone
selling any sort of high-end content on the internet. These are people with more
money than time and they will not hesitate to give their money to business
owners who know what they want and know how to sell to them! By the way, I
highly recommend Dan Kennedy’s No B.S. Marketing To The Affluent Newsletter.
Never underestimate anyone and treat everyone with
respect!
The DEATH of paid content?  B.S.!
The Death of Paid Content Has Been
Exaggerated!
will increase from €849 million in 2005 to
€2 billion by 2010.
By: Miles Galliford - http://www.subhub.
com
So if the large national newspapers with
their huge audiences are not generating
subscriptions, who is?
There is a debate raging on the internet
at the moment, about whether the move by
some of the major national newspapers in
the US, away from subscription to a free,
advertising driven business model, is a signal
that the days of paid content is over.
This debate shows a lack of understanding
of content publishing on the web.
The reason that the national newspapers
are failing in the subscription market is
because most of their content is available
elsewhere for free. If there is a free
alternative, guess what, people will always
take the free option.
In the early days of the web, brand was
enough to sustain many of the online sites
of the national newspapers, but now brand is
not enough. There are many credible sources
creating content and the internet community
is getting pretty good at ensuring quality
floats to the surface and the dross is trampled
under foot.
So does huge national newspaper sites
being forced to go free mean paid content is
dead? The figures suggest not. In fact they
suggest that the market has blood surging
through its veins. According to the Online
Publishers Association, paid-for content
billed over $2 billion in 2005 and is expected
to reach over $5 billion in 2007. In Europe
according to a study for the EU, revenues
The answer is highly focused niche
websites. As Gary Hoover said at the recent
SIPA (Specialist Information Publishers
Association) Conference “In the information
business all the money is in the niches”.
At the specialist information end of the
market, knowledge and expertise is still a
limited resource and there are many reasons
why people pay to get access to it. These
include:
►► When knowledge is restricted to
one individual or a small group of
individuals e.g. share tipping and
investment information - www.t1ps.
com and Bull Market Report
www.bullmarketreport.com
►► When knowledge is inextricably
linked to one personality or celebrity
e.g. Jancis Robinsons’ expertise in
wine at www.jancisrobinson.com
►► When the editor has privileged
access to source material e.g. insider
industry information like
www.beernet.com
►► The timeliness of information. If
one website gets access to information
quicker than other sites, people will
pay for that time advantage e.g. the
fashion trend prediction site
www.wgsn.com
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►► A specialist website aggregates
information which saves the reader
time and hassle e.g. www.lvtbulletin.
com provides analysis of court
judgements that are relevant to
landlords
►► Save people time e.g. business
book summary sites such as www.
bookbytes.com, www.redbooks.com
and the site that provides preachers
with downloadable sermons.
www.preachingtoday.com
►► The website hosts a specialist
community. Charging for access
acts as a quality filter to ensure all
members have a reason and interest in
participating e.g. the many collectors
clubs and niche industry groups such
as
www.restaurantowner.com
What is driving this revolution is the
combination of cheap and simple publishing
tools, zero cost distribution via the web and
the access to a global audience via the search
engines. Suddenly individual experts can
easily share their knowledge and become
global celebrities in their specialist areas of
interest.
►► People pay for exclusivity. Many
paid-for websites are driven by people
wishing to be a member of a small
elite group. Its much the same as
private members clubs or exclusive
golf clubs in the real world.
e.g. www.smallworld.com
Chris Anderson has researched this
phenomenon in his book “The Long Tail:
How Endless Choice is Creating Unlimited
Demand”. He observed that:
►► People who are passionate about
a subject often want to submerge
themselves in it and are prepared to
pay to mix with likeminded people
e.g. fans of the T Bird car.
www.tbirdfans.com
►► Training sites that give people
access to information that will
improve their skills or knowledge
e.g. the photography site www.
photographytips.com and the writers
bureau’s writing course. www.
writersbureau.com
►► Help sites that enable people
to improve themselves or their
health e.g South Beach Diet, www.
southbeachdiet.com and What to
Expect Pregnancy Club.
www.whattoexpect.com
“When you can dramatically lower the
costs of connecting supply and demand, it
changes not just the numbers, but the entire
nature of the market. This is not just a
quantitative change, but also a qualitative one,
too. Bringing niches within reach reveals a
latent demand for specialist content. Then, as
demand shifts towards niches, the economics
of providing them improve further, and, so
on, creating a positive feedback loop that
will transform entire industries – and the
culture – for decades to come”
Historically the distribution of knowledge
and expertise has been restricted by the cost
of distributing it via magazines, books and
newspapers. Editors, literary agents and
publishers were the gatekeepers who decided
and controlled what was worth printing.
Chris Anderson compares this to islands
being visible above an ocean, where the
waterline is the economic threshold for what
is worth printing. The islands represent the
publications that are popular enough to be
above that line, and thus profitable enough to
be offered through the publishers distribution
channels.
However islands are just the tips of
vast undersea mountains. When the cost of
distribution falls, it’s like the water level
falling in the ocean. All of a sudden things
are revealed that were previously hidden. And
there is much, much more under the waterline
than above it. What we are now starting to see,
as online production and distribution costs
fall, is the shape of the massive mountains of
choice where before there was just a peak.
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are approximately 75,000 print magazines,
newsletter. journals and newspapers in the
UK and US, yet there are over 15m active
blogs and millions of niche content websites.
Conclusion
The future of internet publishing is in the
niches. Subscription and advertising revenues
will continue to migrate down the long tail
to the niche sites. Specialist publishers who
are focused on creating the best site in their
subject area in the world are set to prosper.
The mass market publications will continue to
see their audiences and revenues squeezed.
This can illustrated by the fact that there
This article © Copyright 2000-2008 SubHub Ltd and Miles Galliford, reprinted with permission.
Your Refund Policy and Why It Shouldn’t SUCK!
(The Secret to the Perfect Refund Policy)
Would you like to know the secret to the perfect refund policy that will save you time, money &
frustration? Great. Give your customers a no-questions-asked, 100% money-back, life-time refund.
I’m serious. This works like magic on many levels.
First, it takes guts to offer this type of refund and therefore almost nobody offers it.
Second, in most markets, the longer your refund period, the fewer returns you’ll get.
Third, a “Bullet-Proof” refund policy like this will always boost sales.
Fourth, a refund policy as bold as this actually acts as a magic bandaid when you make a mistake.
If someone gets beligerent on our customer support forum, a whole flock of fellow members will
come to my defense with statements like this, “Hey, if you’re unhappy with Tim’s products, quit
your complaining and ask for your money back. Tim will certainly give it to you!”
Fifth, the 100% money-back, lifetime refund policy shows that you believe in your products.
Sixth, a refund policy as gutsy as this shows your customers that you trust them. You trust that
they’re not going to be dishonest with you. Will some of them be dishonest? Sure they will... but it
will be a very, very small percentage.
You may not like this rule. But that doesn’t matter because I’m right.
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HOW Tribal Marketing?
Tim Schmidt’s “Semi-Autiomatic”
Association Niche Discovery Flowchart
So, now I’ll introduce you to “Tim
Schmidt’s Association Niche Discovery
Flowchart”. I created this because my brain
get’s muddled very easily when I have to
think about more than one thing at a time.
Flowcharts and graphs really help me to
visualize every aspect of a problem. This
allows me to make better decisions every
step of the way!
You’ll see the flowchart on the next page.
Please take a few minutes to check this thing
out. The left side will help you through the
topic selection process. At every step in the
process I guarantee you’ll have the urge to
bail on the process and just move forward
with your “perfect” idea. Well, to help
combat this urge, I’ve included a “Chance
of Success” meter that will explain your
approximate odds of success if you leave the
flowchart early!
Let us begin!
►►Step 01: Pick a topic. Any topic will
do. We’ll know by step 6 whether or
not your topic has legs!
►►Step 02: Are you passionate and
knowledgeable about this topic? It is
a good idea to select a topic that you
are personally passionate about. It is
handy to be knowledgeable about your
topic as well. Chances are that in the
beginning phases of your business,
you’ll be creating much of the content
yourself. And if you don’t know much
about your topic, well that will make
this very difficult! => Think your
passion is enough? According to the
Chance-of-Success Meter, if you bail
now and start your membership site
business with only your passion behind
you, you might as well go to Vegas!
►►Step 03: Does the topic cover
the WANTS of a passionate niche?
Congratulations, you’ve decided to take
your membership website topic selection
to the next level! Now that you’ve got a
topic that you’re passionate about you
need to determine if your topic covers
the wants of a passionate niche. This is a
LOT different than addressing the needs
of people. People will not buy what they
need, they’ll only buy what they want. Is
your membership site topic addressing
wants of real people or is addressing a
need that you’re projecting onto your
prospects. This is the time to be brutally
honest with yourself. If you’re unsure,
it’s OK to proceed to step 04. But if your
membership site topic is centered around
some pet project that nobody seems to
understand... well you might want to go
back to step 01! => Think you got your
topic nailed already? According to the
Chance-of-Success Meter, if you bail
now and start your membership site
business without going any further, you
might as well walk up to the roulette table
and put it all on red!
►►Step 04: Are there existing internet
forums and specialty magazines for your
topic? Are there existing mailing lists
avaibable in SRDS? Now that we’re
getting into the nitty-gritty of topic
selection, I’m going to use an example
topic to help show you how this process
works. So, our example topic is going
to be... “Buying Physical Gold For
Investment”. I can assure you that this
topic passes steps 02 and 03. I am very
passionate about buying physical gold
and I know for a fact that people that
are into are a little bit nutty. (I can say
this because I’m one of them!) Our next
step is research. We need to determine if
there is an active market of people that
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Think you’ve got a goood membership site or
association topic? It’s a good idea to see if there are
any existing internet forums that cover your topic. Be
sure to see if they’re active forums! For example, this
forum has well over a half million posts in the general
discussion forum.
are into this. A quick search in Google
yields a whole bunch of physical gold
related forums. Heck, I found one forum
whose general discussion forum had
66,939 threads with 695,732 posts! http://
goldismoney.info/forums/index.php
As my research continued, I found a
magazine called Coin Connoisseur
Magazine. I also found a magazine called
Coins Magazine. This brings us to an
important point. The coin collector is
not really our perfect prospect. But, most
people who buy physical gold, but it in
coins. So, there might be a good market we
could tap! Finally, a quick search SRDS
Media Solutions - http://www.srds.com
(Standard Rate and Data Services) shows
there are quite a few high-end newsletter
lists for people subscribing to gold
investment newsletters and magazines. At
this point in our research, it appears that
we have enough evidence to move on to
the next step. => Don’t forget to check
the Chance-of-Success Meter, if you’re
thinking about skipping the nexst step!
►►Step 05: Does the topic market have a
history of spending money on products
and/or services in your niche? This
is where our research will start to get
tricky. Ideally, we’re looking for evidence
that our potential market likes to buy
information. Well, here’s what I’ve found
for our “gold” topic. I found people
subscribing to a print newsletter called
“Gold Newsletter” at $396 for 24 issues.
This is a good sign! There was also quite a
bit of advertising on the site that sold this
subscription. This tells me that the site
gets some serious traffic! Okay... more
good news. I just found a website that had
listings for no less than seven high-end,
niche newsletters, all focused on physical
gold as an investment. The least expensive
subscription was $149 per year. => Okay...
so far our topic is starting to look pretty
good! But don’t get carried away! The
trusty Chance-of-Success Meter, will tell
you exactly what “might” happen should
you decide to ignore the rest of my steps!
►►Step 06: Can you build a list of prospects
within this niche? If you’ve made it this far
in my flowchart process, congratulations!
Most people never make it past step two
or three. This step is probably the most
critical step in this entire process. If you
can’t build a list, you’ve got nothing. First
you’ll have to decided how large of a test
list you’ll build before you actually do
anything with it. I say your goal should
be to build a list of 1,000 prospects.
How do you do this? 1.) Buy some PPC
traffic and send it to a landing page that
offers a free report of some kind if the
prospect is willing to leave their contact
information. (NOTE: this is a very generic
lead generation forumula. Be sure to visit
my website for more detailed methods of
lead generation!) 2.) Place some small
can afford to spend on creating a list of
test prospects. Here it is...
Here’s is a great example of a lead generation landing
page. Your market may or may not like this style, so be
sure to test!
print ads in the niche magazines you
discovered. These ads should also offer a
free report. (Again, please see my website
for more detailed information on this
relatively complex topic!) 3.) There are
actaully a whole bunch of additional ways
to inexpensively drive pre-qualified traffic
to your customized website landing pages.
(Video Submissions, Forum Posts, Ezine
Articles, Press Releases... each of these
would really require and entire chapter to
cover completely. Please visit my website
for more information on all of these
fabulous ways to attract customers like
flies to fly-paper!) Okay, now that you’ve
got prospects coming in you need to figure
out how much it’s costing you. Why? Well,
if you’re spending $11 per prospect and
you plan on converting 5% of propspects
to customers and your business model
is such that you have an estimated $221
lifetime customer value... well you’re not
going to make much money! Heck, I’m
going to make this very easy for you. I’ve
created a nice little spreadsheet that will
help you calculate exactly how much you
►►Step 07: Survey your list. So... based
on your “crystal ball” calculations, we’ve
calculated that our break-even lead
generation number is $5.45 per lead. Let’s
assume that we’re able to buy some payper-click traffic and we generate 1,000
prospects for an average of $2.47 per lead.
This is not bad. It’s not great... but it’s a
place to start! Step seven says we have
to survey the list. Hold on... not so fast.
Before we survey our list we have to get a
little cozy with them. What do I mean by
this? Well, we have to build a relationship
first! This is most effectively done by
spending a few weeks providing valuable
information to the prospect. It also helps
to deliver this valuable information in an
entertaining manner. This is yet another
relatively complex step that I’ll have to
gloss over here. But I’ll try to give you
at least a little taste of how to do this.
If you’re contacting your prospects via
email. I’d suggest sending them a series
of 7 to 12 email messages. Each of these
messages should contain some truly
valuable information. Furthermore, start
to tell your prospect about... well, YOU!
For example, for our “physical gold
investment buyers” my first message
might include an annotated list of the top
websites to buy physical gold from. Plus,
I’ll tell a short story of what happened
in my life that caused me to start to get
interested in buying gold. See...? I’m
giving valuable information AND I’m
making a personal connection with them!
This is REALLY powerful. Like I said
before, do this 7 to 12 times and your
prospect will now be looking forward to
your messages! NOW it’s finally time to
send a survey. I’d recommend a survey that
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26
This is how much you’ll
charge for your site.
How long you think each
customer will remain a
member.
If you have back-end
products, enter the avg.
transaction value here.
This is the amount of
members you can convert to a back-end sale.
This is an estimate of
how much revenue each
customer will bring in
over their lifetime as a
customer.
If you spend this much per
lead you will break even! This
is NOT GOOD, so be sure you
spend a LOT less per lead!
How many leads you’ll
convert to customers.
*** Want to download a FREE (and much more complete) version of this
spreadsheet for your own use? Just visit www.UltimateBlackBook.org right now!
You’ll also find a whole bunch of other great FREE bonuses as well.
goes something like this. “Dear Prospect,
I’ve been receiving a lot of requests lately
for some more detailed information on
a bunch of different subjects. Will you
please help me out and rate the following
ideas for some special reports tailored
specifically for people who are interested
in buying physical gold for investment
purposes?” Sheesh... before you send this
survey out, be sure to study basic statistical
survey concepts, so you don’t screw this
up! Crappy survey’s are a dime a dozen. Be
sure to do it right. NOTE: You may find in
your survey that your membership site idea
may best be situated as a back-end product!
Don’t fight this. Just give your market what
they tell you they want!
►►Step 08: Test launch or pre-launch.
Based on your survey results you’ve got
a pretty good idea of what your market
MIGHT buy from you. If you did as I
told you and studied how to do a survey,
you probably even have a rough idea how
much money your market is willing to pay
for the products they told you they’d buy.
Now it’s time to do a test launch. There
are many, many ways to do a test launch.
The only TRUE way of knowing whether
or not your prospects will buy what you’re
offering is to have the test launch go all
the way through the credit card transaction
process. Now if you want to take as little
risk as possible and you don’t want to even
create the membership site or products your
testing, you can simply create a sales page
for your product and a “fake” transaction
page. The customer enters their creditcard info and presses the “buy-now”
button, but you don’t actually capture
the information. If you ask me this is a
WIMPY way to go! Heck, you’ve gotten
this far so I say you just build out your
membership site and/or product and
throw caution to the wind. Plus, there’s
a good chance you’ll wind up angering
some of your best potential customers if
you run them through a transaction that
really doesn’t occur! Another great way
to bump your test launch is to offer a
special “beta-testing” deal to folks who
join in the beginning!
►►Step 09: Based on your survey and test
launch, build it out. Now you’ve got a
bunch of customers who have joined your
“beta-version membership website”.
Ask them for feedback and adjust your
designs & concepts if necessary.
27
►►Step 10: Hard launch. Now it’s
time to ramp up your lead-generation
process and sign up as many members/
customers as possible! Congratulations,
you’ve got a membership website that
has a GREAT chance to become a huge
success. Well, at least if you continue
reading the rest of this book. Don’t
worry, I’ll answer most of the nine
zillion questions you probably have
rolling around in your head!
Congratulations, you’ve got a membership
website that has a GREAT chance to become
a huge success. Well, at least if you continue
reading the rest of this book. Don’t worry, in
the upcoming chapters, I’ll answer most of
the nine zillion questions you probably have
rolling around in your head!
How to set it up? - Which Type and Model
There are three main TYPES: Trade Association, Professional Association,
Special Interest Association. (Within special interest there are consumer &
business associations)
There are 2 main MODELS: Integrated Business Model (the association is the
business), 3rd Party—Secret Arms Length Model.
For profit, not-for-profit, LLC, S-Corp, C-Corp, sole proprietorship…
28
How Do You Create Belief & Belonging?
Must have a killer “Back-Story” that is real. You must share
your history.
Your association must have a clearly defined “PURPOSE” that
you actually LIVE by.
Must have an IMAGE that members readily identify with.
(This is where the selection of the association name and logo
are critical. This is a very important step… must give a sense
of credibility.) Your images need to communicate authority,
leadership and confidence.
You must integrate a Protocol/Routine into your association.
Something your members expect and grow accustomed to.
This can be something YOU (as the leader) do or something
THEY do.
Clearly identified Non-Believers. You can’t have a yin without
a yang. Must have an enemy. If you try to go after everyone…
you’re toast.
Create an “Insider’s Language”. If you know the lingo then
you belong.
You NEED a Leader. The leader doesn’t HAVE to be you, but
is sure helps! Being a true leader can be somewhat daunting &
scary (especially for a geeky engineer like me!) But, the good
news is that being a leader is scary to almost everyone, so you
won’t have much competition.
But Tim, my business is different...
Yep, I hear this a lot, “But Tim, my business is different.” Well, as Dan Kennedy would say that’s a bunch of BS! In fact there MAY be a small group in
this very room with doubts about how to integrate this into their business. So…
I’ve decide to come up with some really “far-out” examples of how this can be
done in some of the craziest niches. But first I want to expand your mind a bit…
we’re NOT just talking about associations.
Here are my favorite synonyms for association: Alliance, Coalition, Federation,
Guild, League, Order, Society, Syndicate, Tribe.
Heck, here are a bunch of sample associations I came up with JUST for this
book.
Association of Independent Day Traders
League of First Generation Millionaires
National FOREX Trader’s Association
Society of Christian Entrepreneurs
Professional Network Marketers Association
Association of Ethical Email Marketers
Association of Professional Affiliate Marketers
Small Business Services Alliance
Association of Work at Home Women
Society of Green Entrepreneurs
Internet Fitness Marketing Association
Video Marketing Association
Strategic Domain Acquisition Syndicate
League of Zappos.com Fanatics
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30
Here is a partial list of the “Association/
Membership” Based benefits you can offer
your prospects.
(NOTE: Most of these cost almost NOTHING to provide!)
Access to “members-only” articles, videos, etc.
Mission statement - code of ethics
Members-only forum
Product testing & evaluation
(People love the idea of getting the chance to test
and/or get something for free.)
Monthly email newsletter.
Use of member logo.
Membership certificate.
Membership card.
Monthly give-away for members only.
Access to members-only internet forum.
Be listed in a national or regional directory.
Press Release templates.
Advertising & Marketing templates
Business planning templates.
Industry Reports.
Help to get YOU started.
Membership discounts on internal products.
Resource Library
Certification program
Product discounts on external products.
Print newsletter or magazine.
Group insurance.
Business Planning & Strategery:
The engineer in me couldn’t help but include this section in these notes. And while this information doesn’t have that much to do with Tribal Marketing, it is still REALLY important.
M
ost people skip the business plan
stage of their business or they do
it completely wrong and for all
the wrong reasons. If you search for business
plan templates or services on the internet,
you’ll find a whole bunch of text-heavy
outlines whose primary purpose is to impress
investors or bankers.
Let me save you some time and heartache.
People don’t want to invest in your business
and bankers will only lend you money if you
don’t need it. I’m serious!
You should create a business plan for one
person and for one reason. The person your
business plan is for is YOU and the reason
you create your business plan is to help you
visualize what might happen in the future.
So forget about lengthy market descriptions
and executive summaries. Throw all that crap
away! All you’ll need is a gigantic spreadsheet.
A big spreadsheet will allow you to quickly
create a multi-year, cash flow scenario that
can be easily adjusted with a few keystrokes.
You’ll be able to add worksheets that will
allow you to calculate best-case and worstcase scenarios. You’ll be able to forecast
revenue, expenses and income. Plus, if you
have a great big computer monitor, you’ll be
able to look at all these numbers at once. Trust
me, a well-built spreadsheet is the ultimate
planing and visualization tool.
At this point I feel the need to let you in on
a little secret. Here it is. You’ll spend a few
hours or maybe even a few days building your
ultimate “business plan” spreadsheet. You’ll
look at all the nubmers and smile. You’ll
glance at the profit estimates and your smile
will widen. But here comes the secret...
NONE of the numbers on your business
plan spreadsheet will come true! I’m 100%
serious. I think there is some sort of law of
predictive nature that says, “If a business
person writes a number on a spreadsheet cell
whose date is in the future, this number will
not come true!”
Don’t get scared. The good news is that a
lot of the numbers will be BETTER than you
predicted while some of the numbers will be
worse than you predicted.
You may be thinking, “Then Tim, if none
of the numbers on our spreadsheet are going
to be accurate, then why on earth should I
even bother creating this thing?”
That is a reasonable question. Here’s
the answer. While the “future” part of your
business plan spreadsheet will never be
dead-on accurate, the “past” part will. And in
tandem, you will use both parts as a tool to
estimate the future! We will go much deeper
into this concept in Chapter 09.
For now, your business plan spreadsheet
should contain the following critical
categories... (Note: For you accounting
geeks, this is a very simplified outline. You
can download a free sample business-plan
spreadsheet template from my website.)(Note:
If you’re an accounting geek and now you’re
offended that I just called you a geek, well too
bad. I’m a geek too and it’s okay for geeks to
call ‘other geeks’ geeks.)
►►Revenue: This category lists all forms
of income. Your spreadsheet may have
some of the following sub-categories.
Subscription Revenue. Conversion
Revenue. Renewal Revenue.Advertising
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Revenue. If you (or maybe your rich uncle)
have to pump money into the business for
a few months , then you should include a
sub-category for this. You might want to
call it “Ownership Loan” or something
like that. Add up all these sub-categories
and call the sub-total: Total Revenue. By
the way, each month should have it’s own
column. (If you’re already confused, check
out the pictures of a sample business plan
spreadsheet somewhere in this chapter!)
►►Expenses - Variable: You may or may
not need this category for your business
plan spreadsheet. This category is in mine
because I have multiple print publications
that some of my customers receive.
Therefore, I have expenses that vary with
the number of customers. That’s why they’re
called variable expenses! Some examples
of variable expenses that pertain to a print
publishing business are printing, postage and
fulfillment. If you’re a really smart marketer,
you’ll put your lead generation advertising
and marketing costs here as well. (More on
this later!)
►►Expenses - Fixed: These are the expenses
that do not change with respect to your
monthly business volume. Now, over time
as your business grow, these expenses
will change. But we’re looking at monthly
snapshots here. What specifically am I talking
about? Well, if you’ve got employees, your
payroll and health insurance expenses are
certainly fixed. If you lease and office then
all those expenses are fixed as well. Some
people will put marketing and advertising
costs in the fixed expense. (Heck, I used
to do this!) This is not smart. You should
know EXACTLY what each advertising and
marketing dollar gets you in terms of new
prospects. Thus, you can tie at least your
lead generation advertising and marketing
costs to new customer. Therefore, these
expenses should go up in the variable
expense category!
►►Operating Profit (Loss): This is the
difference between all your revenues
and all your expenses.
►►Cash Position: This number is
simply a running monthly total of how
much money you’re making or losing.
This number is very valuable from a
forecasting perspective. You can look
at your cash positon forecast and know
exatly when you have to stop pumping
money into the business!
The neat thing about a business plan
spreadsheet is that it is a very simple document
to create and maintain.
Here are a few more complex spreadsheets
that you might want to include as additional
worksheets on your master business plan
spreadsheet.
The first one is entitled “Lead Generation
Costs & Customer Value Analysis”. This
is a handy spreadsheet for calcualting
critical numbers like “Average Income Per
Lead” or “Total New Customer Income Per
Advertisement Dollar Spent”.
The second spreadsheet is entitle “Pricing
Analysis and Monthly Income Forecast”. This
spreadsheet works great for testing different
membership, subscription and product prices.
While there is a lot of guestimation that goes
into a spreadsheet like this, you can still get
a lot of useful information by comparing
different pricing scenarios.
In conclusion, I highly recommend the use
of business plan spreadsheets. Their regular
use will give you a healthy understanding of
how your business works!
All numbers in the spreadsheets you see here are completely fictional.
All numbers in the spreadsheets you see here are completely fictional.
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34
How To Build Community Within Your Tribe!
I
f CONTENT is the “Nitro” of a
good membership website, then
COMMUNITY is the “Glycerin”.
And when you combine Nitro and Glycerin
you get DYNAMITE, baby! Sorry, I realize
that was probably the goofiest metaphor
you’ve ever heard, but it is 100% true!
Good content will make keep your
customer happy for maybe six months. If
you’re lucky, you can keep niche customers
happy with good content for up to a couple
years. But after two years, your customers
will know everything that you know. Which
is why you need an automated community
building machine located deep within the
workings of your membership website.
by making a big list of all the critical, ideal
and desirable components of membership
website community.
►►Members Only Forum: This is
the most basic building block of a
membership website community. A
lot of people will ask me, “Tim, why
would a person PAY money to belong
to a internet forum when there are
already free forums on the exact same
topic.” Good question. First of all, the
form is only a small component of why
your customer initially joins. Secondly,
a paid-forum tends to be much more
civil than a free forum. Wait... not
much more civil, rather a thousand
I
am
getting
goosebumps just thinking
about how much I LOVE
this concept of automatic
community generation.
If you develop a healthy This is the secret formula to building a membership website that will run like a
community among the finely-tuned, swiss-made watch! Valuable content will keep your members talking
members of your website, and an active community will keep your members around forever!
you’ll have members that
times more civil! I asked the members
will never leave. I’m serious. They will never
of one of my membership site forums
leave. They will be customers for life.
if I should open the forum up to the
public. Wow, they were ready to string
Please don’t underestimate the power
me up! Be sure to use either vBulletin or
of this principle. Most lifetime customer
phpBB as your forum platform. These
valuation calculations that I perform are
are, by far, the most feature-rich forum
based on customer lives of 1.5 to 2 years.
applications available. Furthermore,
(This doesn’t mean that my customers are
your customers are already familiar
dying. It just means they’re my customer for
with the way these applications work!
1.5 to 2 years!) Having customers for life
The only downside of having a forum
simply changes everything.
on your membership website is that it
MUST be moderated. Even a group
The Un-official Definition of
of the most docile, responsible paid
Membership Website “Community”
members will get out of hand from
I think I’ll handle this un-official definition
time to time. The good news here is
that it usually isn’t very difficult to recruit
some of your existing members to be
moderators.
►►Photo Sharing: Allowing your members
to share photos is yet another excellent way
to foster community. If your membership
website is focused on a niche that involves
“stuff”, then the ability to share photos will
be exceptionally powerful. People love to
share photographs of the “things” they’re
passionate about! Both vBulletin and
phpBB have photo sharing plugins. You
can also install a third-party photo sharing
package like PhotoPost. The nice thing
about the PhotoPost product is that it offers
additional community-building features!
(See the next item.)
►►Classified Advertisements:
Many
membership website forums will have a
natural proliferation of posts regarding the
sale of items between members. When this
happens, it’s a good idea to install a classified
advertisement system. I’d recommend using
the software by PhotoPost. Software like
this is specifically designed for community,
classified sales. Trust me, your members
will appreciate it!
►►Personal Blogs: A growing amount of the
newer “community” membership websites
will allow each member to “host” their own
private or public blog. This is yet another
powerful form of user-generated content.
You’ll be amazed at how many of your
members have quite a bit to say.
►►Internal Messaging System: An internal
message system will increase and enhance
the quality and amount of communicatin
between your members. Why not just rely
on regular old email? First, most internal
message systems will allow a member to
contact another member without revealing
their personal email address. Second,
an internal message system allows your
members to communicate with each other
The most popular commercial forum software platform is called vBulletin. In my opinion it is the best for many reasons.
One, this is the software that most humans are used to. This is pretty important. Two, vBulletin is a commercial product
that you buy, thus they have customer support! Three, the software is built in PHP and used MySQL as its database. This
makes the software easy to customize, host and find programmers to hack it up.
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36
instantly. They don’t have to leave the
browser they’re using for your website.
This increased simplicity will actually
increase the amount of messages that
are sent. Most forum packages have an
internal message system built right in!
►►User Ranking System: This is a
community building system that works
by appealing to your member’s ego.
Members are assigned a rank based
on the volume of certain activities that
you assign. For example, when a new
member joins, they haven’t made any
forum posts, blog entries or article
submissions. Thus, their ranking may
be something like “Private”. After the
new user has submitted 25 forum posts
and 2 blog entries they are promoted to
a rank of “Private First Class”. When
they get to 75 posts, well now they’re a
“Specialist”. As the owner of the your
membership website, you can set this
up any way you want. (You certainly
don’t have to use military ranks!)
The bottom line is that people LOVE
recognition and this will provide an
ongoing and natural boost to your
site.
►►Rewards Points System: Wow, I
love rewards programs. I can’t believe
some of the crazy stuff I’ll do just to
get American Express rewards points.
I’m sure there is some deep and
complex psychology going on here
that I admitedly don’t understand. But
I do know this... Rewards programs
work! You can reward your members
for buying products, creating content,
moderating forums, or whatever the
heck you want.
►►Product Rating System: If your
membership site topic is product
related, a product rating system will
be something your members will love.
The members on your site will truly
become friends. And the best person to
review a product is someone you know
and trust. Heck, you can even have your
members review the products that YOU
sell! A good product rating system will
also give your community a whole
bunch more to talk about. And the more
your community is talking the better.
Here is an intersting review script:
http://www.reviewsscript.com/
Insider User Community Tips:
What You NEED to Know About the
Double-Edged Sword of an Active User
Community
An active user community behaves like
a living organism. It can be healthy and it
can be unhealthy. Furthermore, if your user
community is currently thriving, it will tend
to get better and better. But, if something
negative happens, a negative snowball effect
can take place very quickly!
An active user community is a doubleedged sword because in order to reap the
benefits, you must put a fair amount of
resources into it. It’s kind of like a garden.
If you water it, keep it weeded and give it
some love, you’ll harvest a bunch of good
food. If you ignore it, it will get nasty.
Yes, the garden comparison makes a
lot more sense than the sword comparison.
So maybe I should have used the garden
metaphor in the first place. Oh well, I think
“double-edged” makes the title of this
section sound a lot more exciting.
Okay... enough screwing around. Here are
some tips to help you develop and maintain
a healthy member community.
►►Moderate All Forums: Be sure you have
someone you trust moderate all member
forums. It is a good idea to compensate these
people. Free membership is usually all that
is required.
►►Unexpected Gifts: Send an unexpected
gift to each of your moderators at least twice
per year. Most forum moderators are used
to putting in hours and hours of moderation
time for zero compensation. Furthermore,
most forum moderators moderate multiple
forums. When your moderators receive
an unexpected gift from you... well they’ll
be flabergasted. I like to send things like
Omaha Steaks http://www.omahasteaks.
com or Harry & David gifts http://www.
harryanddavid.com.
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►►Fair & Swift Member Actions: Another
good metaphor for an active user community
is that it’s a LOT like a family. Heck, it IS a
big group of people with lots of complicated
relationships. For example, let’s say
that community member “Bob741” and
“TurboJerry” have become good friends.
Now normally “Bob741” is a very mildmannered fellow. But something strange
happens. A new user joins the community.
We’ll call him “HotHeadHarry”. Well,
“HotHeadHarry” starts making some
inflamatory comments in a discussion thread
that “TurboJerry” has started. “Bob741”
sees his good friend being unjustly attacked
and is transformed from mild-mannered to
ferociously furious. Now how in the heck
This is the “My Profile” page for a community site built and run by a friend of mine.
This guy has done a phenomenal job of integrating multiple community features into
a single membership website.
Here’s a place to upload
photos I’d like to share
with the community.
This site has a place
to upload a member’s
photo!
Here is a reward or
points program! I don’t
have any points yet.
Wow. I can post blogs,
articles, videos and
even podcasts.
Here’s a place where
other members can sign
my “guestbook”.
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did this happen? From my
experience, almost all
human emotions tend to
be exagerated in an online
community. Your fellow
community members will
be quick to tell you you’re
the smartest guy in the
whole world. However,
they’ll fly off the handle a
lot quicker as well. Now,
there is nothing wrong
with this. It is what it is.
As the owner of the forum
or user community, you
MUST be aware of how
this works. And when
people get out of line,
you must offer consistent,
fair and swift resolutions.
Sometimes this may
include kicking someone A classified advertisement section for your membership
off your community and community will make it a lot easier for your members to
giving them a full refund. buy and sell itmes from each other!
►►Customer Service: This one should
be obvious. But in case you’ve never
shopped at Zappos.com before, your
customer service policy should be
something like this, “The customer is
always right. Period.” You should treat
each customer that contacts you as if
it were your Mom asking for help. Do
whatever it is that they ask. Sometimes
it won’t be fair to you... doesn’t matter...
just do it.
►►Develop a Thick Skin: This one is
huge... at least for wimps like me. What
do I mean by calling myself a wimp? I
really struggle with not taking criticism
of me and my business personally.
And when you have an active member
community whose emotions are on a
The classified ad
software here allows
the member to upload
photos, include price
and answer questions
from potential buyers.
hair-trigger, well you’re going to get regular
doses of somewhat irrational criticism. It
is critical that you develop a thick skin. If
you’re a wimp like me, you just can’t let this
stuff bother you that much. If you do, it will
start to affect critical business decisions. Not
good.
How To Turbo-Charge YOUR User
Community
In the beginning stages of your
membership website, you’ll want to be able
to jump-start your members forum and other
community features. Here are a few ideas to
help you out!
►►Have a contest: There may be
some obscure market out there that
doesn’t like contests... but I’ve yet
to discover it. It seems like everyone
loves contests! You can have a contest
to see who can come up with the most
original question about something
specific to your niche. Prizes? Give
away membership extensions, some of
your products, or even Starbucks gift
cards. Be creative. The more creative
you are the more buzz your contest
will create.
►►Create a poll or survey: Polls are
powerful for a number of reasons.
First, your members will have a natural
desire to be a part of a poll that is well
targeted to your niche. Second, your
members will be much more apt to
participate since you’ll make the poll
completely anonymous. And finally,
your members will want to see the
resulsts of the poll. Don’t be afraid to
ask a controversial question. This will
spur additional comments and thread
discussions.
►►Give A Quiz: Quizes are yet another
powerful tool for jumpstarting your
community. Here are a few quiz tips:
Keep your quiz to ten questions or
less. Your quiz should take less than
120 seconds to complete. Be sure to
time this. Your entire quiz should be
on a single web page. Your quiz should
offer some sort of score or comparison
so your members can see how they
did.
►►Hire A “Plant”: This final tip may
be somewhat controversial. Pay a few
people to start new forum discussion
threads on a regular basis. It would be
ideal if these people were interested in
your niche, that way you don’t have to
script every post. You won’t have to do
this for very long as your new forum
and user community won’t take long
to take on a life of its own.
I hope this chapter gave you a better
understanding of the technology that is
available to help you create a powerful
and cohesive community within your
membership website.
39
40
Here’s A Foolproof Method For Hiring an ‘A-Player’
That YOU Can Use to Find a Loyal, Trustworthy &
Appreciative Employee.
Step 2
Step 1
Send this msg to those who follow the simple directions from step 1.
Place “filter-style” ad in Craiglist.
Are you a go-getter who is tired of limited opportunity?
Do you like to work with positive and upbeat people?
Are you an ultra-organized person?
Small yet growing publishing company is looking for
an assistant office manager.
Your duties and responsibilites will include:
- Website & database order entry.
- Product packaging & fulfillment.
- Customer service via telephone & email.
- Office automation projects.
- Organization projects.
*** IMPORTANT INSTRUCTIONS ***
If you are seriously interested in this opportunity, please
include the following in your reply:
1. Write a short paragraph that explains why YOU are
the perfect person for this position.
2. Explain the two most exiting qualities about yourself.
Debbie Downers => DO NOT APPLY!
Step 3
Step 5
Candidates will Self-Filter after reading your detailed information on website.
It’s finally time for the interview. The people who’ve
made it through this far will be pretty good. BUT,
here is where you give them the “Unlimited Opportunity” Litmus test.
http://www.usconcealedcarry.com/public/1252.cfm
During your interview process, you gotta do TWO
things.
1. Create a tiered list of potential job responsibilites.
Be sure the upper tier of potential responsibilities
are way over their head. A-Players will be up for the
challenge. B & C players will not!
2. Ask them if they’re lucky. People who have a
general sense that they are lucky people are the kind
of people you want to work for you!
Step 4
Candidates will further Self-Filter after completing
the survey!
http://www.surveymonkey.com/s.asp?u=931053573229
41
42
17 Ways to Simplify Your Life... Right NOW!
1.
Do one thing at a time.
2.
Regularly Evaluate Commitments.
3.
Mind Your Own Business.
4.
Stop Doing Things You Don’t Do Well.
5.
Avoid Excessive Reasoning.
6.
Don’t Be Complicated.
7.
Don’t Overestimate Yourself.
8.
Don’t Let Work Pile Up.
9.
Buy Some Time.
10. Have Realistic Expectations.
11. Avoid People Who Talk Too Much.
12. Be Generous.
13. Let Discipline Be Your Friend.
14. Be Thankful.
15. Be Positive.
16. Don’t Be Judgemental.
17. Be Wise.
NOTE: I swiped these from “100 Ways To Simplify Your Life - J. Meyer” - These are my 17 favorites!
Well, I hoped you found some SOLID information here.
But here’s the bottom line. There is simply NO WAY I can teach you
everything I’ve learned in a free ebook.
And if you’re like me… you want to rip that lid off your personal cash geyser
as quick as you can.
So here is the absolute FASTEST way that you can implement a proven, surefire method to “flip the switch” on the hard-wired need that YOUR customers
have.
I’ve put together a DREAM TEAM of the most successful association
marketers on the planet, and we’re revealing ALL in 3 detailed, uncork-yourgeyser-NOW, action packed days!
Announcing... First Time Ever
(and probably the last!)
3-Day Tribal Marketing Insider’s Workshop
Chicago, IL - Hyatt Regency O’Hare
May 15th-17th, 2009
This LIVE event is a limited seating, invitation only insider’s personal
training on the POWER of association marketing.
43
44
By the end of these 3 power-packed days, you’ll be armed with all the tools
you need to immediately uncork Old Faithful by tapping into the hard-wired
need of your own association members. Here’s just some of what you’ll learn:
• Why associations work: You’ll learn exactly how to trigger the hardwired belonging response, but you’ll also learn about the mental
“software” that creates other cash generating pre-programmed
responses.
• The 7 ingredients to triggering the hard-wired human need to
belong: These are things you MUST combine to maximize the sense
of belonging and the belief that YOUR association is the group they
should belong to.
• A complete, easy to duplicate system: This is the practical tool that
will allow you to start an association right away. You’ll learn whether
the “Integrated Method” or the “Secret Third Party Method” is best for
your association.
• The Ultimate Niche/Topic Selection Flowchart: This is a critical
piece to a detailed formula to ensure that you’re in the right niche
at the right time. This is how you’ll select what kind of association
to start.
• The Association Business Plan template: If you don’t have a plan, you
might as well be buying scratch off lottery tickets instead of starting a
business. We’ll give you a “fill-in-the-blanks” plan to have you up and
running in no time.
• How to integrate the power of associations into your exiting
business: You’ll learn that the difference in psychology – selling
something to a stranger versus sharing something with your
brother – can more than double your revenue.
For more information about this event, please visit:
www.TribalMarketingAssociation.org

WHY Tribal Marketing?

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